AI Art Is Real Art

AI Art Is Real Art — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

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  Availability zone

  In cloud computing, an availability region is a group of data centres that are located in the same geographical region. Availability regions comprise multiple availability zones, which are groups of data centres that are located far enough from each other to prevent large-scale outages in the event of failure of a single zone, whilst still being close enough to each other to enable low-latency connections. Distributed systems spanning multiple availability zones allow for high availability, even in the event of catastrophic failure, such as natural disasters. Services offering distinct availability zones include Amazon Web Services, Microsoft Azure and Google Cloud.

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  Sharenting

  "Sharenting" is a portmanteau of "sharing" and "parenting", describing the practice of parents publicizing a large amount of potentially sensitive content about their children on internet platforms, most notably on social media. While the term was coined as recently as 2010, sharenting has become an international phenomenon with widespread presence in the United States, Spain, France, and the United Kingdom. Proponents of sharenting frame the practice as a natural expression of parental pride in their children and argue that critics take sharenting-related posts out of context. Detractors find that it violates child privacy and hurts a parent–child relationship. Academic research has been conducted over the potential social motivations for sharenting and legal frameworks to balance child privacy with this parental practice. Researchers have conducted several psychological surveys, outlining social media accessibility, parental self-identification with children, and social pressure as potential causes for sharenting. Legal scholars have identified international human rights laws, labor protections, and recent online child privacy statutes as potential legal standards to check sharenting abuses. == History == The origins of the term "sharenting" have been attributed to the Wall Street Journal, where they called it "oversharenting," a portmanteau of "oversharing" and "parenting." Priya Kumar suggests that recording life moments of children rearing is not a new practice: people have been using diaries, scrapbooks and baby log books as the media of documentation for centuries. Scholars assert that sharenting has become popular as a result of social media, which has made many people more comfortable with sharing their lives and those of their children online. The trend of oversharing on social media has raised public attention in the 2010s and become the focus of a number of editorials and academic research projects. It was also added to Times Word of the Day in February 2013 and Collins English Dictionary in 2016 given its influence. == Popularity == Several studies describe sharenting as an international phenomenon with widespread prevalence across households. In the United States, researchers at the University of Michigan C.S. Mott Children's Hospital found that almost 75% of American parents were familiar with someone who over-shared information about their child on social media, and an AVG survey determined that 92% of all American two-year-olds had some presence on the internet. In Australia, Fisher-Price conducted a survey which revealed that 90% of Australian parents admitted to over-sharing. In Spain and Czech Republic, a survey of approximately 1,500 parents found that 70-80% participated in sharenting. In the United Kingdom, France, Germany, and Italy, a Research Now report revealed that almost three-quarters of surveyed parents said that they were "willing to share images of their infants". Some claim that sharenting presents a violation of child privacy, and this backlash includes anti-sharenting sites and apps that block baby pictures. One particular outlet of protest was the blog STFU Parents, founded in 2009 to criticize parental oversharing on social media. Some parents felt that these criticisms of sharenting often took posts out of context and neglected some positive aspects of the practice, including advancing a stronger sense of online community. Others, while acknowledging the potential privacy violations of sharenting, suggested a more tailored approach that would only permit posting under certain conditions, notwithstanding audience and identification restrictions for social media posts. == Motivations == Research has suggested that sharenting is associated with a mix of parent self-identification with children, mothering pressures, and the accessibility of social media. Conducting 17 interviews with mothers in the United Kingdom, a London School of Economics study found that parent bloggers often re-explained their sharing practices in terms of expressing their own personal identity, representing their own child as part of themselves. In particular, the report surveyed the use of blogs as a networking vehicle to connect parents with similar family situations and found that sharenting parents, by filtering self-presentation through their parent-child relationship, adopted a more relational identity on social media websites. This included identifying oneself in terms of parental circumstances, whether it be raising a child with a disability or being a single mother. Alternatively, some have suggested that these online expressions indicate the infiltration of individual pride into the sphere of parenting, as family photography becomes a means to "show off" one's children to the others and strengthens a parent's sense of individuated self. Addressing the prevalence of mothers engaging in sharenting, those who purport this view argue that the rise of digital communication has pressured mothers into performing the role of a "good" parent on social media platforms. They claim that these developments may reinforce a dominant vision of a "normal" family, as sharenting posts could be motivated by the need to converge to a normative interpretation of family. == Controversy == While some people assert that online platforms enable parents to establish a community and seek parenting support, others are concerned about the children's data privacy and their lack of informed consent. Sharing content may not only embarrass children but also creates an initial digital footprint, a history of online activity, that the children themselves have no control over. This might bring some negative consequences, such as being ridiculed at school or leaving a negative impression on future employers. === Parental benefits === Many parents use social media to seek parenting advice and share information about their children. With the convenience of online platforms, parent bloggers can easily connect with other people in similar situations as well as those who are willing to contribute meaningful advice. By forming a community, parents can receive encouragement from empathetic peers and assistance from experts in children rearing. Parents whose children need special educational accommodations or have disabilities often found themselves detached from the mainstream parenting style. Therefore, they regard online blogs as a means to gain support from others and support back. Online blogging enables parents of children with disabilities and special needs to connect with other parents. The advice from similarly situated families can open up new possibilities that help the parents "negotiate the complexities of social services, health care, and schools". However, in some cases, posting online about a parent's struggles can cause a backlash, as advocates may accuse the parent of presenting people with that condition in a bad light, or wonder how the child will feel, if they later read these posts and see how much their parents struggled to care for them. Such advantages of social media are not limited to particular groups of parents. In general, most parents benefit from exchanging parenting experience. Statistically speaking, 72% of parents rate social media useful for emotional connection and affirmations, and 74% of them receive support about parenting from friends on social media. Sharenting also plays a role in fostering interpersonal relationships. As the images and words about children's lives initiate conversations, parents use sharenting to stay connected with distant friends and relatives. In particular, mothers, as a research study reveals, are willing to engage in sharenting since they believe that the positive contents can help avoid digital conflicts and maintain close relations with those in their social circles. Researchers also found that female participants in this study carefully chose photos and phrases to express love and present laudable behaviors of children in their updates, which indicates their intention to convey positive messages. These messages also promote a close social network for a child as the parents invites supportive family members and friends into daily life. === Children's privacy === Given the potential misuse of digital data, people are critical about sharenting, and the majority of parents are cautious about the wrongdoing with online posts. The disclosure of minors' personal information, such as geographic location, name, date of birth, pictures, and the schools they attend, might expose them to illegal practices by recipients with malicious intentions. Sharented information is often abused for "identity theft", when imposters manage to track, stalk, commit fraud against children, or even blackmail the family. According to Barclays, online fraud targeting the young generation will contribute to a loss of £670 million (approximately $790 million) by 2030, and two-thirds of identity fraud will be related to s

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  AS1 (networking)

  AS1 (Applicability Statement 1) is a specification about how to transport structured business-to-business data securely and reliably over the Internet. Security is achieved by using digital certificates and encryption. == AS1 technical overview == The AS1 protocol is based on SMTP and S/MIME. It was the first AS protocol developed and uses signing, encryption and MDN conventions. In other words: Files are sent as "attachments" in a specially coded SMIME email message Messages can be signed, but do not have to be Messages can be encrypted, but do not have to be Messages may request an MDN back if all went well, but do not have to request such a message If the original AS1 message requested an MDN... Upon the receipt of the message and its successful decryption or signature validation (as necessary) a "success" MDN will be sent back to the original sender. This MDN is typically signed but not encrypted. Upon the receipt and successful verification of the signature on the MDN, the original sender will "know" that the recipient got their message (this provides the "Non-repudiation" element of AS1) If there are any problems receiving or interpreting the original AS1 message, a "failed" MDN may be sent back. Like any other AS file transfer, AS1 file transfers typically require both sides of the exchange to trade X.509 certificates and specific "trading partner" names before any transfers can take place.

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  Torus interconnect

  A torus interconnect is a switch-less network topology for connecting processing nodes in a parallel computer system. == Introduction == In geometry, a torus is created by revolving a circle about an axis coplanar to the circle. While this is a general definition in geometry, the topological properties of this type of shape describes the network topology in its essence. === Geometry illustration === In the representations below, the first is a one dimension torus, a simple circle. The second is a two dimension torus, in the shape of a 'doughnut'. The animation illustrates how a two dimension torus is generated from a rectangle by connecting its two pairs of opposite edges. At one dimension, a torus topology is equivalent to a ring interconnect network, in the shape of a circle. At two dimensions, it becomes equivalent to a two dimension mesh, but with extra connection at the edge nodes. === Torus network topology === A torus interconnect is a switch-less topology that can be seen as a mesh interconnect with nodes arranged in a rectilinear array of N = 2, 3, or more dimensions, with processors connected to their nearest neighbors, and corresponding processors on opposite edges of the array connected.[1] In this lattice, each node has 2N connections. This topology is named for the lattice formed in this way, which is topologically homogeneous to an N-dimensional torus. == Visualization == The first 3 dimensions of torus network topology are easier to visualize and are described below: 1D Torus: one dimension, n nodes are connected in closed loop with each node connected to its two nearest neighbors. Communication can take place in two directions, +x and −x. A 1D Torus is the same as ring interconnection. 2D Torus: two dimensions with degree of four, the nodes are imagined laid out in a two-dimensional rectangular lattice of n rows and n columns, with each node connected to its four nearest neighbors, and corresponding nodes on opposite edges connected. Communication can take place in four directions, +x, −x, +y, and −y. The total nodes of a 2D Torus is n2. 3D Torus: three dimensions, the nodes are imagined in a three-dimensional lattice in the shape of a rectangular prism, with each node connected with its six neighbors, with corresponding nodes on opposing faces of the array connected. Each edge consists of n nodes. communication can take place in six directions, +x, −x, +y, −y, +z, −z. Each edge of a 3D Torus consist of n nodes. The total nodes of 3D Torus is n3. ND Torus: N dimensions, each node of an N dimension torus has 2N neighbors, Communication can take place in 2N directions. Each edge consists of n nodes. Total nodes of this torus is nN. The main motivation of having higher dimension of torus is to achieve higher bandwidth, lower latency, and higher scalability. Higher-dimensional arrays are difficult to visualize. The above ruleset shows that each higher dimension adds another pair of nearest neighbor connections to each node. == Performance == A number of supercomputers on the TOP500 list use three-dimensional torus networks, e.g. IBM's Blue Gene/L and Blue Gene/P, and the Cray XT3. IBM's Blue Gene/Q uses a five-dimensional torus network. Fujitsu's K computer and the PRIMEHPC FX10 use a proprietary three-dimensional torus 3D mesh interconnect called Tofu. === 3D Torus performance simulation === Sandeep Palur and Dr. Ioan Raicu from Illinois Institute of Technology conducted experiments to simulate 3D torus performance. Their experiments ran on a computer with 250GB RAM, 48 cores and x86_64 architecture. The simulator they used was ROSS (Rensselaer’s Optimistic Simulation System). They mainly focused on three aspects: Varying network size Varying number of servers Varying message size They concluded that throughput decreases with the increase of servers and network size. Otherwise, throughput increases with the increase of message size. === 6D Torus product performance === Fujitsu Limited developed a 6D torus computer model called "Tofu". In their model, a 6D torus can achieve 100 GB/s off-chip bandwidth, 12 times higher scalability than a 3D torus, and high fault tolerance. The model is used in the K computer and Fugaku. === Cost === While long wrap-around links may be the easiest way to visualize the connection topology, in practice, restrictions on cable lengths often make long wrap-around links impractical. Instead, directly connected nodes—including nodes that the above visualization places on opposite edges of a grid, connected by a long wrap-around link—are physically placed nearly adjacent to each other in a folded torus network. Every link in the folded torus network is very short—almost as short as the nearest-neighbor links in a simple grid interconnect—and therefore low-latency.

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  H2O (software)

  H2O is an open-source, in-memory, distributed machine learning and predictive analytics platform developed by the company H2O.ai (previously 0xdata). The software uses a distributed architecture for parallel processing on standard hardware. It supports algorithms for large-scale data analysis and model deployment. H2O is primarily used by data scientists and developers for statistical modeling and data-driven decision-making. The platform is designed to handle in-memory computations across a distributed computing environment. It offers implementations for numerous statistical and machine learning algorithms, which are accessible through various programming interfaces. The software is released under the Apache License 2.0. == Functionality and features == H2O provides a suite of supervised and unsupervised machine learning algorithms. Its core functions include: Supervised learning: algorithms in the field of statistics, data mining and machine learning such as generalized linear models, random forests, gradient boosting and deep learning are implemented for classification and regression tasks. Unsupervised learning: including K-Means clustering and principal component analysis. Automated machine learning: a features designed to automate the processes of model selection, tuning, and ensemble creation. The software can ingest data from various sources, including the Hadoop Distributed File System, Amazon S3, SQL databases, as well as local file systems. It operates natively on Apache Spark clusters through Sparkling Water. Proponents claim that improved performance is achieved compared to other analysis tools. The software is distributed free of charge, under a business model based on the development of individual applications and support. == Architecture == H2O is primarily written in Java. It uses a distributed architecture that allows the platform to cluster nodes for parallel processing and in-memory storage of data and models. Users interact with the H2O platform through several primary interfaces: Programming language interfaces: APIs are provided for the R and Python programming languages, and various Apache offerings (Apache Hadoop and Spark, as well as Maven). H2O Flow: a graphical web-based interactive computational environment that functions as a notebook interface for data exploration, model building, and scripting. REST-API: allows for integration with other applications and frameworks such as Microsoft Excel or RStudio. With the H2O Machine Learning Integration Nodes, KNIME offers algorithmic workflows. While the algorithm executes, approximate results are displayed, so that users can track the progress and intervene if needed. == History, influences, and extensions == The software project was initiated by the company 0xdata, which later changed its name to H2O.ai. The three Stanford professors Stephen P. Boyd, Robert Tibshirani and Trevor Hastie form a panel that advises H2O on scientific issues. Since its inception, H2O provides open-source machine learning libraries for enterprise use. The core H2O platform is often complemented by offerings from H2O.ai, such as H2O Driverless AI. == Reception == H2O is referenced in peer-reviewed literature regarding automated machine learning (AutoML). The platform has been categorized as a "Leader" and a "Strong Performer" in industry reports by Forrester Research. H2O (the open-source platform) and the associated commercial platform Driverless AI have been recurring winners of InfoWorld's most prestigious awards, including both the Best of Open Source Software ("Bossies") and the Technology of the Year awards.

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  Interplanetary Internet

  The interplanetary Internet is a conceived computer network in space, consisting of a set of network nodes that can communicate with each other. These nodes are the planet's orbiters and landers, and the Earth ground stations. For example, the orbiters collect the scientific data from the Curiosity rover on Mars through near-Mars communication links, transmit the data to Earth through direct links from the Mars orbiters to the Earth ground stations via the NASA Deep Space Network, and finally the data routed through Earth's internal internet. Interplanetary communication is greatly delayed by interplanetary distances, as data transmission can only go as fast as the speed of light, so a new set of protocols and technologies that are tolerant to large delays and errors are required. The interplanetary Internet has been envisioned as a store and forward network of internets that is often disconnected, has a wireless backbone fraught with error-prone links and delays ranging from tens of minutes to even hours, even when there is a connection. As of 2024 agencies and companies working towards bringing the network to fruition include NASA, ESA, SpaceX and Blue Origin. == Challenges and reasons == In the core implementation of Interplanetary Internet, satellites orbiting a planet communicate to other planet's satellites. Simultaneously, these planets revolve around the Sun with long distances, and thus many challenges face the communications. The reasons and the resultant challenges are: The motion and long distances between planets: The interplanetary communication is greatly delayed due to the interplanetary distances and the motion of the planets. The delay is variable and long, ranging from a couple of minutes (Earth-to-Mars), to a couple of hours (Pluto-to-Earth), depending on their relative positions. The interplanetary communication also suspends due to the solar conjunction, when the sun's radiation hinders the direct communication between the planets. As such, the communication characterizes lossy links and intermittent link connectivity. Low embeddable payload: Satellites can only carry a small payload, which poses challenges to the power, mass, size, and cost for communication hardware design. An asymmetric bandwidth would be the result of this limitation. This asymmetry reaches ratios up to 1000:1 as downlink:uplink bandwidth portion. Absence of fixed infrastructure: The graph of participating nodes in a specific planet-to-planet communication keeps changing over time, due to the constant motion. The routes of the planet-to-planet communication are planned and scheduled rather than being opportunistic. The Interplanetary Internet design must address these challenges to operate successfully and achieve good communication with other planets. It also must use the few available resources efficiently in the system. == Development == Space communication technology has steadily evolved from expensive, one-of-a-kind point-to-point architectures, to the re-use of technology on successive missions, to the development of standard protocols agreed upon by space agencies of many countries. This last phase has gone on since 1982 through the efforts of the Consultative Committee for Space Data Systems (CCSDS), a body composed of the major space agencies of the world. It has 11 member agencies, 32 observer agencies, and over 119 industrial associates. The evolution of space data system standards has gone on in parallel with the evolution of the Internet, with conceptual cross-pollination where fruitful, but largely as a separate evolution. Since the late 1990s, familiar Internet protocols and CCSDS space link protocols have integrated and converged in several ways; for example, the successful FTP file transfer to Earth-orbiting STRV 1B on January 2, 1996, which ran FTP over the CCSDS IPv4-like Space Communications Protocol Specifications (SCPS) protocols. Internet Protocol use without CCSDS has taken place on spacecraft, e.g., demonstrations on the UoSAT-12 satellite, and operationally on the Disaster Monitoring Constellation. Having reached the era where networking and IP on board spacecraft have been shown to be feasible and reliable, a forward-looking study of the bigger picture was the next phase. The Interplanetary Internet study at NASA's Jet Propulsion Laboratory (JPL) was started by a team of scientists at JPL led by internet pioneer Vinton Cerf and the late Adrian Hooke. Cerf was appointed as a distinguished visiting scientist at JPL in 1998, while Hooke was one of the founders and directors of CCSDS. While IP-like SCPS protocols are feasible for short hops, such as ground station to orbiter, rover to lander, lander to orbiter, probe to flyby, and so on, delay-tolerant networking is needed to get information from one region of the Solar System to another. It becomes apparent that the concept of a region is a natural architectural factoring of the Interplanetary Internet. A region is an area where the characteristics of communication are the same. Region characteristics include communications, security, the maintenance of resources, perhaps ownership, and other factors. The Interplanetary Internet is a "network of regional internets". What is needed then, is a standard way to achieve end-to-end communication through multiple regions in a disconnected, variable-delay environment using a generalized suite of protocols. Examples of regions might include the terrestrial Internet as a region, a region on the surface of the Moon or Mars, or a ground-to-orbit region. The recognition of this requirement led to the concept of a "bundle" as a high-level way to address the generalized Store-and-Forward problem. Bundles are an area of new protocol development in the upper layers of the OSI model, above the Transport Layer with the goal of addressing the issue of bundling store-and-forward information so that it can reliably traverse radically dissimilar environments constituting a "network of regional internets". Delay-tolerant networking (DTN) was designed to enable standardized communications over long distances and through time delays. At its core is the Bundle Protocol (BP), which is similar to the Internet Protocol, or IP, that serves as the heart of the Internet here on Earth. The big difference between the regular Internet Protocol (IP) and the Bundle Protocol is that IP assumes a seamless end-to-end data path, while BP is built to account for errors and disconnections — glitches that commonly plague deep-space communications. Bundle Service Layering, implemented as the Bundling protocol suite for delay-tolerant networking, will provide general-purpose delay-tolerant protocol services in support of a range of applications: custody transfer, segmentation and reassembly, end-to-end reliability, end-to-end security, and end-to-end routing among them. The Bundle Protocol was first tested in space on the UK-DMC satellite in 2008. An example of one of these end-to-end applications flown on a space mission is the CCSDS File Delivery Protocol (CFDP), used on the Deep Impact comet mission. CFDP is an international standard for automatic, reliable file transfer in both directions. CFDP should not be confused with Coherent File Distribution Protocol, which has the same acronym and is an IETF-documented experimental protocol for rapidly deploying files to multiple targets in a highly networked environment. In addition to reliably copying a file from one entity (such as a spacecraft or ground station) to another entity, CFDP has the capability to reliably transmit arbitrarily small messages defined by the user, in the metadata accompanying the file, and to reliably transmit commands relating to file system management that are to be executed automatically on the remote end-point entity (such as a spacecraft) upon successful reception of a file. == Protocol == The Consultative Committee for Space Data Systems (CCSDS) packet telemetry standard defines the protocol used for the transmission of spacecraft instrument data over the deep-space channel. Under this standard, an image or other data sent from a spacecraft instrument is transmitted using one or more packets. === CCSDS packet definition === A packet is a block of data with length that can vary between successive packets, ranging from 7 to 65,542 bytes, including the packet header. Packetized data is transmitted via frames, which are fixed-length data blocks. The size of a frame, including frame header and control information, can range up to 2048 bytes. Packet sizes are fixed during the development phase. Because packet lengths are variable but frame lengths are fixed, packet boundaries usually do not coincide with frame boundaries. === Telecom processing notes === Data in a frame is typically protected from channel errors by error-correcting codes. Even when the channel errors exceed the correction capability of the error-correcting code, the presence of errors is nearly always detected by the e

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  Social commerce

  Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s), and user-generated content in the context of e-commerce transactions. The term social commerce was introduced by Yahoo! in November 2005 which describes a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content of online product information and advice. The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, and by Steve Rubel to include collaborative e-commerce tools that enable shoppers "to get advice from trusted individuals, find goods and services and then purchase them". The social networks that spread this advice have been found to increase the customer's trust in one retailer over another. Social commerce may assist companies in achieving the following purposes: Firstly, social commerce helps companies engage customers with their brands according to the customers' social behaviors. Secondly, it provides an incentive for customers to return to their website. Thirdly, it provides customers with a platform to talk about their brand on their website. Fourthly, it provides all the information customers need to research, compare, and ultimately choose you over your competitor, thus purchasing from you and not others. In these days, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising. Technologies such as augmented reality have also been integrated with social commerce, allowing shoppers to visualize apparel items on themselves and solicit feedback through social media tools. Some academics have sought to distinguish "social commerce" from "social shopping", with the former being referred to as collaborative networks of online vendors; the latter, the collaborative activity of online shoppers. == Timeline == 2005: The term "social commerce" was first introduced on Yahoo! in 2005. 2021: The Global Web Index associated one's use of social media to his/her eagerness to buy. Social media with its entertaining and inspirational content can increase a product's profitability. This explains why Instagram expanded its Checkout feature to similar content like IG Stories, IGTV, and Reels. == Elements == The attraction and effectiveness of Social Commerce can be understood in terms of Robert Cialdini's Principles of InfluenceInfluence: Science and Practice": Reciprocity – When a company gives a person something for free, that person will feel the need to return the favor, whether by buying again or giving good recommendations for the company. Community – When people find an individual or a group that shares the same values, likes, beliefs, etc., they find community. People are more committed to a community that they feel accepted within. When this commitment happens, they tend to follow the same trends as a group and when one member introduces a new idea or product, it is accepted more readily based on the previous trust that has been established. It would be beneficial for companies to develop partnerships with social media sites to engage social communities with their products. Social proof – To receive positive feedback, a company needs to be willing to accept social feedback and to show proof that other people are buying, and like, the same things that I like. This can be seen in a lot of online companies such as eBay and Amazon, that allow public feedback of products and when a purchase is made, they immediately generate a list showing purchases that other people have made in relation to my recent purchase. It is beneficial to encourage open recommendation and feedback. This creates trust for you as a seller. 55% of buyers turn to social media when they're looking for information. Authority – Many people need proof that a product is of good quality. This proof can be based on the recommendations of others who have bought the same product. If there are many user reviews about a product, then a consumer will be more willing to trust their own decision to buy this item. Liking – People trust based on the recommendations of others. If there are a lot of "likes" of a particular product, then the consumer will feel more confident and justified in making this purchase. Scarcity – As part of supply and demand, a greater value is assigned to products that are regarded as either being in high demand or are seen as being in a shortage. Therefore, if a person is convinced that they are purchasing something that is unique, special, or not easy to acquire, they will have more of a willingness to make a purchase. If there is trust established from the seller, they will want to buy these items immediately. This can be seen in the cases of Zara and Apple Inc. who create demand for their products by convincing the public that there is a possibility of missing out on being able to purchase them. == Types == === Onsite === Onsite social commerce refers to retailers including social sharing and other social functionality on their website. Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce. This approach has been successful in improving customer engagement, conversion and word-of-mouth branding according to several industry sources. === Offsite === Offsite social commerce includes activities that happen outside of the retailers' website. This may include posting products on social networks such as Facebook, X, and TikTok. It may also include advertising on shopping forums such as SlickDeals, Red Flag Deals, and LatestDeals.co.uk. == Measurements == Social commerce can be measured by any of the principle ways to measure social media. Return on Investment: measures the effect or action of social media on sales. Reputation: indices measure the influence of social media investment in terms of changes to online reputation – made up of the volume and valence of social media mentions. Reach: metrics use traditional media advertising metrics to measure the exposure rates and levels of an audience with social media. == Business applications == This category is based on individuals' shopping, selling, recommending behaviors. Social network-driven sales (Soldsie) – Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites. Peer-to-peer sales platforms (eBay, Etsy, Amazon) – In these websites, users can directly communicate and sell products to other users. Group buying (Groupon, LivingSocial) – Users can buy products or services at a lower price when enough users agree to make this purchase. Peer recommendations and reviews (Amazon, Yelp, Bazaarvoice) – Users can see recommendations and reviews from other users. User-curated shopping (The Fancy, Lyst) – Users create and share lists of products and services for others to shop from. Participatory commerce (Betabrand, Threadless, Kickstarter) – Users can get involved in the production process. Social shopping (Squadded) – Allowing e-commerce to provide their users live chat sessions and shared shopping lists so they can communicate with their friends or other shoppers for advice. == Business examples == Here are some notable business examples of Social Commerce: Betabrand: an online brand using participatory design to release new, community-created ideas every week. Cafepress: an online retailer of stock and user-customized on demand products. Etsy: an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items under Etsy's new guidelines. Eventbrite: an online ticketing service that allows event organizers to plan, set up ticket sales and promote events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site's interface. Groupon: a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Houzz: a web site and online community about architecture, interior design and decorating, landscape design and home improvement. LivingSocial: an online marketplace that allows clients to buy and share things to do in their city. Lockerz: an international social commerce website based in Seattle, Washington. OpenSky: is a r

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  Superincreasing sequence

  In mathematics, a sequence of positive real numbers ( s 1 , s 2 , . . . ) {\displaystyle (s_{1},s_{2},...)} is called superincreasing if every element of the sequence is greater than the sum of all previous elements in the sequence. Formally, this condition can be written as s n + 1 > ∑ j = 1 n s j {\displaystyle s_{n+1}>\sum _{j=1}^{n}s_{j}} for all n ≥ 1. == Program == The following Python source code tests a sequence of numbers to determine if it is superincreasing: This produces the following output: Sum: 0 Element: 1 Sum: 1 Element: 3 Sum: 4 Element: 6 Sum: 10 Element: 13 Sum: 23 Element: 27 Sum: 50 Element: 52 Is it a superincreasing sequence? True == Examples == (1, 3, 6, 13, 27, 52) is a superincreasing sequence, but (1, 3, 4, 9, 15, 25) is not. The series a^x for a>=2 == Properties == Multiplying a superincreasing sequence by a positive real constant keeps it superincreasing.

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  AVS Video Editor

  AVS Video Editor is a video editing software published by Online Media Technologies Ltd. It is a part of AVS4YOU software suite which includes video, audio, image editing and conversion, disc editing and burning, document conversion and registry cleaner programs. It offers the opportunity to create and edit videos with a vast variety of video and audio effects, text and transitions; capture video from screen, web or DV cameras and VHS tape; record voice; create menus for discs, as well as to save them to plenty of video file formats, burn to discs or publish on Facebook, YouTube, Flickr, etc. == Description == === Interface === The layout consists of the timeline or storyboard view, preview pane and media library (transitions, video effects, text or disc menus) collections. The storyboard view shows the sequence of video clips with the transitions between them and used to change the order of clips or add transitions. Timeline view consists of main video, audio, effects, video overlay and text lines for editing. Once on the timeline video can be duplicated, split, muted, frozen, cropped, stabilized, its speed can be slowed down or increased, audio and color corrected. === Importing footage === Video, audio and image files necessary for video project can be imported into the program from computer hard disk drive. User can also capture video from computer screen, web or mini DV camera, as well as from VHS tape, record voice. === Output (web, device, disc, format) === AVS Video Editor gives the opportunity to save video to a computer hard drive to one of the video formats: AVI, DVD, Blu-ray, MOV, MP4, M4V, MPEG, WMV, MKV, WebM, M2TS, TS, FLV, SWF, RM, 3GP, GIF, DPG, AMV, MTV; burn to DVD or Blu-ray disc with menus; create a video for mobile players, mobile phones or gaming consoles and upload it right to the device. The most popular devices such as Apple iPod, Apple iPhone, Apple iPad, Sony PSP, Samsung Galaxy, Android and BlackBerry smartphones and tablets are supported. There is also an option to create a video that can be streamed via web and save it into Flash or WebM format or for the popular web services: YouTube, Facebook, Telly (Twitvid), Dailymotion, Flickr and Dropbox. === Features === Single and multithread modes: if a computer supports multi-threading, video creation process is performed faster in multithread mode, especially on a multi-core system. Customization of the output file settings, such as bitrate, frame rate, frame size, video and audio codecs, etc. Transitions - help video clips smoothly go into one another, dissolve or overlap two video or image files. Fade in and fade out video and audio files - dissolve a video to and from a blank image, reduce the audio volume at the end of the video and increase at the beginning. Slideshow creation - create a presentation of a series of still images. Voice recording Projects - once a project is created and saved, the next time saving video to some other format will be fast, projects are also used if a user do not have a possibility to create, edit and save video all at once. Video overlay option - superpose video image over the video clip that is being edited. Disk menu and chapters creation - an option for DVD and Blu-ray video. Freeze frame - make a still shot from a video clip. Stabilization feature - reduce jittering or blurring caused by shaky motions of a camera. Enhanced deinterlacing method - increase video quality for interlaced input file - spots and blurred areas are compensated. Scene detection - search and separate one scene of the video from the other. Loop DVD and SWF - output SWF and DVD video are played back continuously. Caching for processing high definition files - create a duplicate video file smaller in size to use it on the preview window and accelerate processing of HD files. Chroma key option - add video overlay half transparent so that only part of it is visible and all the rest disappears to reveal the video underneath. Capture video material from DV tapes, VHS tapes, web cameras, etc. Movie closing credits - add information on movie editing, e.g. crew, cast, data, etc. Creeping line, subtitles, text - add different captions (static and animated), shapes and images to video. Speech balloons and other graphic objects - geometrical shapes to highlight an object in the video. Zoom effect - magnify or reduce the view of the image. Rotate effect - rotate video image at different degrees, e.g. 90, 180, etc. Grayscale and old movie effects - create a black and white video image. Old movie adds also scratches, noise, shake and dust to video, as if it's being played on an old projector. Blur and sharpen effects - visually smooth and soften an image, or make video image better focused. Snow and particles effects - adds snow or various objects (bubbles, flowers, leaves, butterflies etc.) that are moving, flying or falling on the video. Pan and zoom Timer, countdown effects - add a timepiece that measures or counts down a time interval to the video being edited. Snapshots - capture a particular moment of a video clip. Sound track replacement - mute audio track from video and add another one. Audio amplify, noise removal, equalizer, etc. - make video sound louder, attenuate the noise, change frequency pattern of the audio, make some other audio adjustments. Trim and multi-trim options - change video clip duration cutting out unnecessary parts or detect scenes and cut out parts in any place of the video clip. Color correction (brightness, temperature, contrast, saturation, gamma, etc.) effects - allow adjustment of tonal range, color, and sharpness of video files. Crop scale effect - get rid of mattes that appear after changing aspect ratio of a video file. Adjusting the Playback Speed Volume and balance - change sound volume in the output video. Change volume value proportion for main video and added soundtrack, completely mute main video audio and leave added soundtrack only, etc. === Utilities embedded into AVS Video Editor === AVS Mobile Uploader is used to transfer edited and converted media files to portable devices via Bluetooth, Infrared or USB connection. AVS Video Burner is used to burn converted video files to different disc types: CD, DVD, Blu-ray. AVS Video Recorder is used to capture video from analog video sources and supports different types of devices: capture card, web camera (webcam), DV camera, HDV camera. AVS Video Uploader is used to transfer video files to popular video-sharing websites, like Facebook, Dailymotion, YouTube, Photobucket, TwitVid, MySpace, Flickr. AVS Screen Capture is used to capture any actions on the desktop to make presentations or video tutorials more vivid and easily comprehensible. == Important upgrades == The initial release of AVS Video Editor was in 2003 when the program was offered inside AVS software bundles together with AVS Video Tools, AVS Audio Tools and DVD Copy software. In 2005 the program is offered as a part of multifunctional AVS4YOU software suite. AVS Video Editor is frequently updated. The main updates include adding several important features for video editing

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  Social media newsroom

  A social media newsroom is a company resource, set up to increase the functionality and usability of the traditional online newsroom. Social media newsrooms (SMNs) are intended to encourage dialogue and information sharing. Unlike online newsrooms, content is accessible to more than just journalists, but to all those with whom the company engages such as bloggers, their prospects, customers, business partners and investors. It gives these stakeholders access to news, public relations announcements, images, audio, video and other multimedia files. In addition to posting press releases and corporate news, companies can integrate other social content from sites such as YouTube, Flickr and Slideshow as well as streams from corporate Twitter accounts. Traditional tools for journalists such as corporate fast facts, leadership information, a multimedia library, financial information, awards and other recent media coverage are also included in an SMN. Examples of companies effectively using social media newsrooms include Opel Group, Pressat, First Direct, MyNewsdesk, Scania and Newport Beach.

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  Microsoft Security Development Lifecycle

  The Microsoft Security Development Lifecycle (SDL) is the approach Microsoft uses to integrate security into DevOps processes (sometimes called a DevSecOps approach). You can use this SDL guidance and documentation to adapt this approach and practices to your organization. == Overview == The practices outlined in the SDL approach are applicable to all types of software development and across all platforms, ranging from traditional waterfall methodologies to modern DevOps approaches. They can generally be applied to the following: Software – whether you are developing software code for firmware, AI applications, operating systems, drivers, IoT Devices, mobile device apps, web services, plug-ins or applets, hardware microcode, low-code/no-code apps, or other software formats. Note that most practices in the SDL are applicable to secure computer hardware development as well. Platforms – whether the software is running on a ‘serverless’ platform approach, on an on-premises server, a mobile device, a cloud hosted VM, a user endpoint, as part of a Software as a Service (SaaS) application, a cloud edge device, an IoT device, or anywhere else. == Practices == The SDL recommends 10 security practices to incorporate into your development workflows. Applying the 10 security practices of SDL is an ongoing process of improvement so a key recommendation is to begin from some point and keep enhancing as you proceed. This continuous process involves changes to culture, strategy, processes, and technical controls as you embed security skills and practices into DevOps workflows. The 10 SDL practices are: Establish security standards, metrics, and governance Require use of proven security features, languages, and frameworks Perform security design review and threat modeling Define and use cryptography standards Secure the software supply chain Secure the engineering environment Perform security testing Ensure operational platform security Implement security monitoring and response Provide security training == Versions ==

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  Majal (organization)

  Majal is a regional not-for-profit organization focused on "amplifying voices of dissent" throughout the Middle East and North Africa via digital media. Founded in Bahrain, the organization "creates platforms and web applications that promote freedom of expression and social justice." Majal, which relies on open source platforms, like WordPress and Ruby on Rails, was launched in 2006 by Esra'a Al Shafei as a simple group-blogging idea. However, it has changed course to focus on the development of unique applications and tools. == Objectives and means == Majal's content, in addition to its projects and applications, is free open source content to ensure right to access information for everyone. The organization uses a broad spectrum of social media tools, ranging from written blogs, podcasts, vlogs, comics, video animation and pictures to live broadcasting through radio. == Projects and applications == Majal runs various active projects that include Alliance for Kurdish Rights, The Muslim Network for Baháʼí Rights, a discussion tool for Arab LGBT youth and various Mobile apps. == Funding == Majal is funded through private donations and grants from non-governmental organizations, as well as any potential revenues earned through freelance development. Its primary funders are the Shuttleworth Foundation and the Omidyar Network. In 2008, Majal won the Berkman Award from the Berkman Klein Center for Internet & Society at Harvard University in the Human Rights/Global Advocacy category. This $10,000 award was Majal’s first source of funding. This award is presented to “people or institutions that have made a significant contribution to the Internet and its impact on society over the past decade.” In 2009, the March 18 Movement, a project of Majal, received the Think Social Award, which demonstrates how social media can be used to solve the world’s problems. Esra'a Al-Shafei was named a 2009 Echoing Green Fellow for Civil and Human Rights, a seed funding award for young entrepreneurs engaged in social change. Financially, the fellowship consists of a $60,000 stipend paid over two years. Most recently, MEY has received a grant from the Arab Fund for Arts and Culture for its Mideast Tunes website. == Awards == Winner of Human Rights Tulip 2014 Human Rights Tulip - Human rights - Government.nl Ashoka Changemakers Citizen Media competition in 2011 for their CrowdVoice project. Monaco Media Prize 2011 for Majal founder and director Esra'a Al Shafei in 2011. The BOBS Special Topic Human Rights award in 2011 for the Majal website Migrant Rights. ThinkSocial Award in 2009, as powerful model for how social media can be used to address global problems. Echoing Green, 2009 Fellowship. TEDGlobal 2009 Fellowship. Berkman Award for Internet Innovation from Berkman Klein Center for Internet & Society at Harvard Law School in 2008 for the outstanding contributions to the internet and its impact on society. The Global Journal selected Majal as one of the Top 100 NGOs in 2013. 2013-2014 Shuttleworth Foundation Fellowship. == Leadership == Majal team is led primarily by women. The organization was founded by Esra'a Al Shafei, a blogger from Bahrain in 2006. Ahmed Zidan of Egypt has served for over three years as the Editor-in-Chief of Majal Arabic, and is the co-founder of Ahwaa, and is also a podcaster. Other team members include Mona Kareem, Rima Kalush, Abir Ghattas, Namita Malhotra, and Vani Saraswathi. == 2011 Middle East and North Africa protests == Blogs and video played a role in the documentation of protests throughout the Middle East and North Africa during 2010-2011, also known as the Arab Spring. During this period, MEY's project, CrowdVoice (launched in 2010) helped curate and archive the large amounts of videos, images, and eye-witness reports being aggregated and crowdsourced from across the region. As a result, it had been censored temporarily in Yemen and is still censored in Bahrain. == Media coverage == Majal claims to have received various coverage from news agencies, TV satellite channels, radio stations, newspapers, magazines. For instance, Sky News, CNN, New York Times, BBC, The Guardian, NPR, Time, MTV political blog "Act", VH1, Daily Telegraph, Die Zeit, Frankfurter Rundschau FR-online, Toronto Star, TechCrunch, Rolling Stone Middle East, Abu Dhabi TV, Gulf News, Al-Hasnaa' magazine, ReadWriteWeb, Mashable, The Next Web, Radio Sawt Beirut International, Radio Farda among many others.

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  Kinematic chain

  In mechanical engineering, a kinematic chain is an assembly of rigid bodies connected by joints to provide constrained motion that is the mathematical model for a mechanical system. As the word chain suggests, the rigid bodies, or links, are constrained by their connections to other links. An example is the simple open chain formed by links connected in series, like the usual chain, which is the kinematic model for a typical robot manipulator. Mathematical models of the connections, or joints, between two links are termed kinematic pairs. Kinematic pairs model the hinged and sliding joints fundamental to robotics, often called lower pairs and the surface contact joints critical to cams and gearing, called higher pairs. These joints are generally modeled as holonomic constraints. A kinematic diagram is a schematic of the mechanical system that shows the kinematic chain. The modern use of kinematic chains includes analysis of Linkages (mechanical), compliance that arises from flexure joints in precision mechanisms, link compliance in compliant mechanisms and micro-electro-mechanical systems, and cable compliance in cable robotic and tensegrity systems. == Mobility formula == The degrees of freedom, or mobility, of a kinematic chain is the number of parameters that define the configuration of the chain. A system of n rigid bodies moving in space has 6n degrees of freedom measured relative to a fixed frame. This frame is included in the count of bodies, so that mobility does not depend on link that forms the fixed frame. This means the degree-of-freedom of this system is M = 6(N − 1), where N = n + 1 is the number of moving bodies plus the fixed body. Joints that connect bodies impose constraints. Specifically, hinges and sliders each impose five constraints and therefore remove five degrees of freedom. It is convenient to define the number of constraints c that a joint imposes in terms of the joint's freedom f, where c = 6 − f. In the case of a hinge or slider, which are one-degree-of-freedom joints, have f = 1 and therefore c = 6 − 1 = 5. The result in general where d {\displaystyle d} is the degrees of freedom for the mobility of a kinematic chain formed from n moving links and j joints each with freedom fi, i = 1, 2, …, j, is given by M = d n − ∑ i = 1 j ( d − f i ) = d ( N − 1 − j ) + ∑ i = 1 j f i {\displaystyle M=dn-\sum _{i=1}^{j}(d-f_{i})=d(N-1-j)+\sum _{i=1}^{j}f_{i}} Where N is the total number of links and includes the fixed link. Spacial linkages used d = 6 {\displaystyle d=6} and planar linkages use d = 3 {\displaystyle d=3} . This result is known as the Chebychev–Grübler–Kutzbach criterion. == Analysis of kinematic chains == The constraint equations of a kinematic chain couple the range of movement allowed at each joint to the dimensions of the links in the chain, and form algebraic equations that are solved to determine the configuration of the chain associated with specific values of input parameters, called degrees of freedom. The constraint equations for a kinematic chain are obtained using rigid transformations [Z] to characterize the relative movement allowed at each joint and separate rigid transformations [X] to define the dimensions of each link. In the case of a serial open chain, the result is a sequence of rigid transformations alternating joint and link transformations from the base of the chain to its end link, which is equated to the specified position for the end link. A chain of n links connected in series has the kinematic equations, [ T ] = [ Z 1 ] [ X 1 ] [ Z 2 ] [ X 2 ] ⋯ [ X n − 1 ] [ Z n ] , {\displaystyle [T]=[Z_{1}][X_{1}][Z_{2}][X_{2}]\cdots [X_{n-1}][Z_{n}],\!} where [T] is the transformation locating the end-link—notice that the chain includes a "zeroth" link consisting of the ground frame to which it is attached. These equations are called the forward kinematics equations of the serial chain. Kinematic chains of a wide range of complexity are analyzed by equating the kinematics equations of serial chains that form loops within the kinematic chain. These equations are often called loop equations. The complexity (in terms of calculating the forward and inverse kinematics) of the chain is determined by the following factors: Its topology: a serial chain, a parallel manipulator, a tree structure, or a graph. Its geometrical form: how are neighbouring joints spatially connected to each other? Explanation Two or more rigid bodies in space are collectively called a rigid body system. We can hinder the motion of these independent rigid bodies with kinematic constraints. Kinematic constraints are constraints between rigid bodies that result in the decrease of the degrees of freedom of rigid body system. == Synthesis of kinematic chains == The constraint equations of a kinematic chain can be used in reverse to determine the dimensions of the links from a specification of the desired movement of the system. This is termed kinematic synthesis. Perhaps the most developed formulation of kinematic synthesis is for four-bar linkages, which is known as Burmester theory. Ferdinand Freudenstein is often called the father of modern kinematics for his contributions to the kinematic synthesis of linkages beginning in the 1950s. His use of the newly developed computer to solve Freudenstein's equation became the prototype of computer-aided design systems. This work has been generalized to the synthesis of spherical and spatial mechanisms.

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  MIME Object Security Services

  MIME Object Security Services (MOSS) is a protocol that uses the multipart/signed and multipart/encrypted framework to apply digital signature and encryption services to MIME objects. == Details == The services are offered through the use of end-to-end cryptography between an originator and a recipient at the application layer. Asymmetric (public key) cryptography is used in support of the digital signature service and encryption key management. Symmetric (secret key) cryptography is used in support of the encryption service. The procedures are intended to be compatible with a wide range of public key management approaches, including both ad hoc and certificate-based schemes. Mechanisms are provided to support many public key management approaches. == Spreading == MOSS was never widely deployed and is now abandoned, largely due to the popularity of PGP.

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  Web presence

  A web presence is a location on the World Wide Web where a person, business, or some other entity is represented (see also web property and point of presence). Examples of a web presence for a person could be a personal website, a blog, a profile page, a wiki page, or a social media point of presence (e.g. a LinkedIn profile, a Facebook account, or a Twitter account). Examples of a web presence for a business or some other entity could be a corporate website, a microsite, a page on a review site, a wiki page, or a social media point of presence (e.g., a LinkedIn company page and/or group, a Facebook business/brand/product page, or a Twitter account). Every web presence is associated with a unique web address to distinguish one point of presence from another. == Owned vs. unowned == Web presence can either be owned or unowned. Owned media exists when a single person or group can control the content that is published on its web presence (e.g. a corporate website or a personal Twitter account). However, when a single person or group cannot solely control the content, the creator is different from the owner. This is considered unowned media (see earned media). A Wikipedia page or a Yelp page about a person, company, or product would be an example of a known (or "earned") web presence. Occasionally, a first form of media known as "paid media" is often included in the discussion of media types: "earned vs. owned vs. paid". Paid media is commonly found in the form of advertisements, but it is not considered a form of web presence. == Management == Web presence management is the process of establishing and maintaining a digital footprint on the web. The three factors that are considered include the following: where a person or business has web presence; how each web presence represents its enterprise; and what is published at a point of presence. Web presence management is the discipline of determining and governing: the distribution of policy documents which platforms are most appropriate (e.g. internal vs. external blog, YouTube vs. Vimeo) the single inventory of personal or corporate web presence (e.g. partners or advocates) where on the web a business and any relatable assets are represented where on the web a business and any relatable assets are impersonated or pirated web properties with the particular entities they represent who has control over which web properties new web properties which are not in the personal or corporate inventory (e.g. someone creates a new presence) authorized and unauthorized changes to the creation (e.g. branding) of a web presence a workflow for creating a web property that follows its corporate standards === Management system === The purpose of a web presence management system is to manage the web presence of a person or business. This includes the collection of domain names, websites, social media, and other web pages where he, she, or it is being represented. The tool generally offers the following key functions: new presence discovery, inventory management, change detection, access control, stakeholder coordination, and compliance workflow. A web presence management system is meant to have a broader reach so that it emphasizes where a presence has been established, will be established, must be maintained, or must be remediated. An example of a web presence management system is the Brandle Presence Manager. In order to publish content to the various points of web presence, multiple content management systems and sometimes even social media management systems are often used. The primary focus of most content and social media management systems is limited to their specific web platforms. === Domain names === Another aspect of web presence management is managing the collection of domain names registered to the person or business. Any entity may register multiple domain names for the same property. As a result, they can link alternative spellings, different top-level domains, aliases, brands, or products to the same website. Similarly, negative or derogatory domain names may also be registered. This is done to prevent certain domain names from being used against the person or business. It is common for a larger business to have domain names registered by multiple employees at multiple domain name registrars, possibly a result of organizational or geographical requirements. Consequently, a web presence management system can be used to monitor all domain names registered by the business, regardless of the registrars used. == Discovery == Web presence discovery is the process of monitoring the web for a new point of presence about a person or business. Web presence discovery is often included in a web presence management system. Whether a new domain is registered, a new website is published, or a new social media account is established, it occurs outside of the person's or business’ control. As a result, its purpose is to assess a new point of presence and appropriately handle any violations. Web presence discovery differs from content listening. The former involves looking for new properties on the web, whereas the latter refers to analyzing content that already exists to hear how a person or business is seen often in near real time. Examples of content listening systems include Sysomos and Radian6, which is now a subsidiary of Salesforce.com. === Brand protection === A person or business may choose to watch for a new web presence that might appear to misrepresent or mislead an audience, such as counterfeiters, spoofers, or malicious hackers. One of the early software in the online brand protection marketplace was MarkMonitor, now part of Thomson Reuters. This software helped detect rogue domain names and websites. However, the modern day growth of social media has seen a rise in the number of fraudulent brand impersonations. It has become much easier for a new web presence to be created on those platforms, which results in a greater frequency of them today. As a preventive measure, online brand protection providers are now adding social media to their domain and website discovery options. === Security === The widespread growth of social media has also made it easier for unauthorized individuals to impersonate an employee. Consequently, social media has now become a recognized threat vector in that it can be used to socially engineer an attack on a business. To counter this, companies are able to use web presence monitoring tools to detect new points of presence on the web and thereby defend against socially engineered attacks. === Distributed inventory management === A web presence monitoring system can be used by a business to associate a new web property with its corporate inventory. It is designed to address autonomous, distributed behaviors. This usually applies to larger businesses whose geographically diverse employees are more prone to creating new points of presence on the web. For example, a retail chain may allow each local store to create and manage their web presence to market to and communicate with their local customer base. Similarly, a global business may have teams in each country or region who create and manage a web presence to adapt to local languages or cultures. == Monitoring == Web presence monitoring is the process of monitoring a known inventory of web presence to detect any changes that are made. Web presence monitoring is often included in a web presence management system and can serve multiple purposes for both larger corporations and certain individuals, such as celebrities. It is important to note that presence monitoring differs from content listening. The former involves monitoring the properties (e.g. branding) of a web property in an established inventory, whereas the latter refers to analyzing content that already exists to hear how a person or business is seen often in near real time. Additionally, presence monitoring focuses on owned media and content listening on earned media. === Corporate, brand, and regulatory compliance === Many companies ensure that certain standards are met for a property on the web that represents their business. For companies in regulated industries, such as finance and healthcare, the company may be required by law to ensure that all publicized content, regardless of platform or technology, follow specific requirements. The widespread growth of social media has seen a rise in the number of fraudulent corporate impersonations. It has become much easier for a new web presence to be created on these platforms, and so these are much more prevalent than they used to be. As a preventive measure, a web presence monitoring system alerts the company when a known property is changed, allowing for the property to be reviewed and amended so that it follows the proper standards. . A web presence monitoring system helps alert the company when a known property is changed, so it can be reviewed and brought back, if necessary, into compliance with the appro

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