AI Grammar Detection

AI Grammar Detection — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

• 

  Mixed raster content

  Mixed raster content (MRC) is a method for compressing images that contain both binary-compressible text and continuous-tone components, using image segmentation methods to improve the level of compression and the quality of the rendered image. By separating the image into components with different compressibility characteristics, the most efficient and accurate compression algorithm for each component can be applied. MRC-compressed images are typically packaged into a hybrid file format such as DjVu and sometimes PDF. This allows for multiple images, and the instructions to properly render and reassemble them, to be stored within a single file. Some image scanners optionally support MRC when scanning to PDF. A typical manual states that without MRC, the image is generated in a single process, with text and graphics not distinguished. With MRC, separate processes are used for text, graphics, and other elements, producing clearer graphics and sharper text, at the price of slightly slower processing. MRC is recommended to optimise the scanning of documents with harder-to-read text or lower-quality graphics. MRC can also reduce the size of the scanned file, though higher compression using JBIG2 can sometimes lead to character substitution errors in scanned documents. == File format == A form of MRC is defined by international standard bodies as ISO/IEC 16485, or ITU recommendation T.44 (accessible free of charge). It defines a file format with bilevel masks and two data layers in each "stripe" of the image. The mask can be encoded in ITU T.4, JBIG1, or JBIG2, while the images can be JPEG, JBIG1, or run-length encoded color. The format is loosely based on JPEG, with a APP13 segment registered for this purpose. It is not known whether this file format is actually used, as formats like DjVu and PDF have their own ways of defining layers and masks.

  Read more →
• 

  Storyful

  Storyful (stylized as storyful.) is a social media intelligence company headquartered in Dublin, Ireland that is a subsidiary of News Corp, offering services such as social news monitoring, video licensing, and reputation risk management tools for corporate clients. The startup was launched as the first social media newswire, a content aggregator, verifying news sources and online content in Dublin in 2010 by Mark Little, a former journalist with RTÉ News. Storyful was acquired by News Corp in 2013 for USD$25 million. == Background == Mark Little, who had worked as a television journalist for RTÉ One, founded startup Storyful in Dublin, Ireland, in 2010, as a service that "verified news sources and online content". According to Nieman Lab, Storyful had a reputation for content aggregation as a social news agency—finding, verifying, distributing, licensing, and commercializing user-generated content, social media and online content from social networking services, including videos about stories in the news, such as the Syrian Civil War, Arab Spring protests, as well as "smaller viral moments". Storyful aimed to provide authority through its verification and monitoring tools while providing authenticity through user-generated content. On 20 December 2013 News Corp purchased Storyful for US$25 million and opened a New York office in the same building as Fox News' main studios. Little left Storyful in 2015 and Gavin Sheridan, Storyful's director of innovation left in 2014. News Corp CEO Robert Thomson said that through Storyful, News Corp would "define the opportunities that the digital landscape presents, rather than simply adapt to them." After the acquisition, the company expanded its service to include "commercial and creative work". After Murdoch acquired the company, from 2014 through to February 2018, losses "swelled", requiring a series of cash injections from News Corp. During that time the company expanded aggressively globally with a staff of about 200 worldwide up from about 30 in 2014. According to The Guardian, in 2016, journalists were encouraged by Storyful to use the social media monitoring software called Verify developed by Storyful. By installing Verify's web browser extension on their computers, Verify would inform the journalists when social media content had been "verified and cleared". The Guardian revealed that through the Verify plugin, dozens of staff in four offices had access to the journalists browsing activity without them knowing. This data allowed Storyful to actively monitor its own clients' activities on social media and to "turn it into an internal feed" at Storyful that "updates in real time". In November 2018, when a video circulated by Infowars' Paul Joseph Watson appeared to prove that CNN's Jim Acosta's contact with a White House intern was a physical blow, Storyful was able to prove that the 15-second-long clip had been doctored. According to a 21 January 2019 article in CNN Business, Rob McDonagh, the editor of Storyful's U.S. news team, had proven that one of the viral videos that served as catalysts in the January 2019 Lincoln Memorial confrontation at 18 January 2019 Indigenous Peoples March, was posted by a suspicious account, under the handle @2020fight. McDonagh's team validates videos and posts before adding them to their "digest", distinguishing true stories from those that are not. Storyful attempts to validate each post or video before including it in its digest. McDonagh reviewed previous content from @2020fight's account, and found it suspicious because it had a high follower count, a "highly polarized and yet inconsistent political messaging", an "unusually high rate of tweets", and "the use of someone else's image in the profile photo." reporter Donie O'Sullivan said that the @2020fight video that had been posted on 18 January, which had 2.5 million views by 22 January, was the one that "helped frame the news cycle". Currently the website offers a service by which video can be commercially brokered. == Services == Services include a newswire service—one of their "core pillars"—and social news monitoring. By February 2018, Storyful was developing "risk and reputation monitoring" services through which they would source and verify social news, fact-checking it and contextualising it for corporate clients. They were "developing tech tools" to "explore obscure or closed networks" for their intelligence team. can use to explore obscure or closed networks. They "track deviations in social conversations around brands and organisations and catch potential risks before they blow up. Like an alerts system." The company "released a re-booted version of its Newswire platform in 2018. According to FORA, Storyful was developing new tools to combat fake news online. == Clients == When Storyful was acquired by News Corp in 2013, the company already had the Wall Street Journal, the BBC, New York Times, YouTube, ITN and Channel 4 News as clients. By 2018 their clients included CNN, ABC News and Fox News, The New York Times, the Washington Post, in the United States, the Australian Broadcasting Corporation and all of News Corp’s own publications. Most of their "reputation-conscious corporate customers" clients prefer to not be named.

  Read more →
• 

  Cipher device

  A cipher device was a term used by the US military in the first half of the 20th century to describe a manually operated cipher equipment that converted the plaintext into ciphertext or vice versa. A similar term, cipher machine, was used to describe the cipher equipment that required external power for operation. Cipher box or crypto box is a physical cryptographic device used to encrypt and decrypt messages between plaintext (unencrypted) and ciphertext (encrypted or secret) forms. The ciphertext is suitable for transmission over a channel, such as radio, that might be observed by an adversary the communicating parties wish to conceal the plaintext from.

  Read more →
• 

  Social Media Working Group Act of 2014

  The Social Media Working Group Act of 2014 (H.R. 4263) is a bill that would direct the United States Secretary of Homeland Security to establish within the United States Department of Homeland Security (DHS) a social media working group (the Group) to provide guidance and best practices to the emergency preparedness and response community on the use of social media technologies before, during, and after a terrorist attack. The bill was introduced into the United States House of Representatives during the 113th United States Congress. == Background == === Social media === Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals. Social media differ from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. === Virtual Social Media Working Group === First responders have increasingly used social media in emergency response and recovery operations. Social media tools are used to connect with citizens after a disaster and share information. The Virtual Social Media Working group (VSMWG) is an online platform that gives advice to first responders on how to safely and effectively use social media in emergency response operations. The working group is made up of subject matter experts from across the U.S. It was created by DHS in December 2010 and gives first responders guidance and best practices regarding the use of social media during emergencies. The DHS S&T and the VSMWG work with local and state governments, academics and nonprofits. Meetings of the VSMWG are chaired by the Under Secretary of Homeland Security for Science and Technology. == Provisions of the bill == This summary is based largely on the summary provided by the Congressional Research Service, a public domain source. The Social Media Working Group Act of 2014 would amend the Homeland Security Act of 2002 to direct the United States Secretary of Homeland Security to establish within the United States Department of Homeland Security (DHS) a social media working group (the Group) to provide guidance and best practices to the emergency preparedness and response community on the use of social media technologies before, during, and after a terrorist attack. The bill would require the Group to submit an annual report that includes: (1) a review of current and emerging social media technologies being used to support preparedness and response activities related to terrorist attacks, of best practices and lessons learned on the use of social media during the response to terrorist attacks that occurred during the period covered by the report, and of available training for government officials on the use of social media in response to a terrorist attack; (2) recommendations to improve DHS's use of social media and to improve information sharing among DHS and its components and among state and local governments; and (3) a summary of coordination efforts with the private sector to discuss and resolve legal, operational, technical, privacy, and security concerns. == Congressional Budget Office report == This summary is based largely on the summary provided by the Congressional Budget Office, as ordered reported by the House Committee on Homeland Security on June 11, 2014. This is a public domain source. H.R. 4263 would direct the Department of Homeland Security (DHS) to establish a working group to provide guidance and best practices on the use of social media technologies, specifically during a terrorist attack or other emergency. The group would prepare guidance for the emergency preparedness and response community. The bill would define the membership of the working group, which would include more than 20 experts from federal, state, local, and tribal governments along with nongovernmental organizations. The working group would be exempt from the Federal Advisory Committee Act and would be authorized to hold virtual meetings to fulfill the requirement to meet twice a year. The working group would be required to submit an annual report on emerging trends and best practices for emergency response through social media. Based on the cost of similar activities carried out under the DHS Acquisition and Accountability Efficiency Act and the Critical Infrastructure Research and Development Advancement Act of 2013, the Congressional Budget Office (CBO) estimates that the new DHS responsibilities and the annual report required by H.R. 4263 would cost a total of less than $500,000 annually, assuming the availability of appropriated funds. Enacting the legislation would not affect direct spending or revenues; therefore, pay-as-you-go procedures do not apply. H.R. 4263 contains no intergovernmental or private-sector mandates as defined in the Unfunded Mandates Reform Act and would impose no costs on state, local, or tribal governments. == Procedural history == The Social Media Working Group Act of 2014 was introduced into the United States House of Representatives on March 14, 2014, by Rep. Susan W. Brooks (R, IN-5). It was referred to the United States House Committee on Homeland Security and the United States House Homeland Security Subcommittee on Emergency Preparedness, Response, and Communications. On June 19, 2014, it was reported (amended) alongside House Report 113-480. On July 8, 2014, the House voted in Roll Call Vote 369 to pass the bill 375–19. == Debate and discussion == Nate Elliott, a social media expert at Forrester Research, explains that "the hope is when government or another authority tweets something, people will share it for them," but that this often doesn't happen. This problem, that "messages wash away very quickly," is the reason that the federal government is trying to formulate a better social media strategy. Rep. Steven Palazzo (R-MS), who co-sponsored the bill, stated that "social media has played a crucial role in emergency preparedness and response in Mississippi, including during disasters like Hurricane Isaac and the tornadoes that hit the Hattiesburg area a little over a year ago." He said that their goal with the bill was to "build upon existing public-private partnerships and use social media in a more strategic way in order to help save lives and property."

  Read more →
• 

  Artificial intelligence in hiring

  Artificial intelligence can be used to automate aspects of the job recruitment process. Advances in artificial intelligence, such as the advent of machine learning and the growth of big data, enable AI to be utilized to recruit, screen, and predict the success of applicants. Proponents of artificial intelligence in hiring claim it reduces bias, assists with finding qualified candidates, and frees up human resource workers' time for other tasks, while opponents worry that AI perpetuates inequalities in the workplace and will eliminate jobs. Despite the potential benefits, the ethical implications of AI in hiring remain a subject of debate, with concerns about algorithmic transparency, accountability, and the need for ongoing oversight to ensure fair and unbiased decision-making throughout the recruitment process. == Background == It is common for companies to use AI to automate aspects of their hiring process, especially the hospitality, finance, and tech industries. == Uses == === Screeners === Screeners are tests that allow companies to sift through a large applicant pool and extract applicants that have desirable features. What factors are used to screen applicants is a concern to ethicists and civil rights activists. A screener that favors people who have similar characteristics to those already employed at a company may perpetuate inequalities. For example, if a company that is predominantly white and male uses its employees' data to train its screener it may accidentally create a screening process that favors white, male applicants. The automation of screeners also has the potential to reduce biases. Biases against applicants with African American sounding names have been shown in multiple studies. An AI screener has the potential to limit human bias and error in the hiring process, allowing more minority applicants to be successful. === Recruitment === Recruitment involves the identification of potential applicants and the marketing of positions. AI is commonly utilized in the recruitment process because it can help boost the number of qualified applicants for positions. Companies are able to use AI to target their marketing to applicants who are likely to be good fits for a position. This often involves the use of social media sites advertising tools, which rely on AI. Facebook allows advertisers to target ads based on demographics, location, interests, behavior, and connections. Facebook also allows companies to target a "look-a-like" audience, that is the company supplies Facebook with a data set, typically the company's current employees, and Facebook will target the ad to profiles that are similar to the profiles in the data set. Additionally, job sites like Indeed, Glassdoor, and ZipRecruiter target job listings to applicants that have certain characteristics employers are looking for. Targeted advertising has many advantages for companies trying to recruit such being a more efficient use of resources, reaching a desired audience, and boosting qualified applicants. This has helped make it a mainstay in modern hiring. Who receives a targeted ad can be controversial. In hiring, the implications of targeted ads have to do with who is able to find out about and then apply to a position. Most targeted ad algorithms are proprietary information. Some platforms, like Facebook and Google, allow users to see why they were shown a specific ad, but users who do not receive the ad likely never know of its existence and also have no way of knowing why they were not shown the ad. === Interviews === Chatbots were one of the first applications of AI and are commonly used in the hiring process. Interviewees interact with chatbots to answer interview questions, and an analysis of their responses can be generated by AI. HireVue has created technology that analyzes interviewees' responses and gestures during recorded video interviews. Over 12 million interviewees have been screened by the more than 700 companies that utilize the service. == Controversies == Artificial intelligence in hiring confers many benefits, but it also has some challenges that have concerned experts. AI is only as good as the data it is using. Biases can inadvertently be baked into the data used in AI. Often companies will use data from their employees to decide what people to recruit or hire. This can perpetuate bias and lead to more homogenous workforces. Facebook Ads was an example of a platform that created such controversy for allowing business owners to specify what type of employee they are looking for. For example, job advertisements for nursing and teach could be set such that only women of a specific age group would see the advertisements. Facebook Ads has since then removed this function from its platform, citing the potential problems with the function in perpetuating biases and stereotypes against minorities. The growing use of Artificial Intelligence-enabled hiring systems has become an important component of modern talent hiring, particularly through social networks such as LinkedIn and Facebook. However, data overflow embedded in the hiring systems, based on Natural Language Processing (NLP) methods, may result in unconscious gender bias. Utilizing data driven methods may mitigate some bias generated from these systems It can also be hard to quantify what makes a good employee. This poses a challenge for training AI to predict which employees will be best. Commonly used metrics like performance reviews can be subjective and have been shown to favor white employees over black employees and men over women. Another challenge is the limited amount of available data. Employers only collect certain details about candidates during the initial stages of the hiring process. This requires AI to make determinations about candidates with very limited information to go off of. Additionally, many employers do not hire employees frequently and so have limited firm specific data to go off. To combat this, many firms will use algorithms and data from other firms in their industry. AI's reliance on applicant and current employees personal data raises privacy issues. These issues effect both the applicants and current employees, but also may have implications for third parties who are linked through social media to applicants or current employees. For example, a sweep of someone's social media will also show their friends and people they have tagged in photos or posts. == AI and the future of hiring == Artificial intelligence along with other technological advances such as improvements in robotics have placed 47% of jobs at risk of being eliminated in the near future. In 2016 the founder of the World Economic Forum, Klaus Schwab, called AI and related technology the "Fourth Industrial Revolution". According to some scholars, however, the transformative impact of AI on labor has been overstated. The "no-real-change" theory holds that an IT revolution has already occurred, but that the benefits of implementing new technologies does not outweigh the costs associated with adopting them. This theory claims that the result of the IT revolution is thus much less impactful than had originally been forecasted. Other scholars refute this theory claiming that AI has already led to significant job loss for unskilled labor and that it will eliminate middle skill and high skill jobs in the future. This position is based around the idea that AI is not yet a technology of general use and that any potential 4th industrial revolution has not fully occurred. A third theory holds that the effect of AI and other technological advances is too complicated to yet be understood. This theory is centered around the idea that while AI will likely eliminate jobs in the short term it will also likely increase the demand for other jobs. The question then becomes will the new jobs be accessible to people and will they emerge near when jobs are eliminated. == AI use in hiring for candidates == Job seekers now commonly encounter AI-driven tools at multiple stages, including automated resume parsing, video interview analysis, chatbots for frequently asked questions, and real‑time application updates. Some candidates also employ AI career agents, designed to optimize job searches, tailor applications, and interface with hiring teams. A 2025 Australian study found that AI-driven video interviews exhibited transcription error rates of up to 22% for non‑native speakers and those with speech-related disabilities, raising concerns of discrimination. A 2017 study in the Journal of Sociology found persistent gender and racial disparities in AI screening tools, even when fairness interventions are applied. Industry observers describe a growing “AI arms race” in recruitment, where both employers and candidates increasingly rely on automated agents. Employers use recruiting systems to source and filter applicants, while candidates deploy AI agents to prepare and submit applications. == Regulations == The Artifici

  Read more →
• 

  Instagram egg

  The Instagram egg is a photo of an egg posted by the account @world_record_egg on the social media platform Instagram. It became a global phenomenon and an internet meme within days of its publication on 4 January 2019. It is the second most-liked Instagram post and was the most-liked Instagram post from 14 January 2019 until 20 December 2022, when it was overtaken by Lionel Messi's post showing him and his teammates celebrating after Argentina won the 2022 FIFA World Cup. The owner of the account was revealed to be Chris Godfrey, a British advertising creative, who later worked with his two friends Alissa Khan-Whelan and CJ Brown on a Hulu commercial featuring the egg, intended to raise mental health awareness. == Background == The photo was originally taken by Serghei Platanov, who then posted it to Shutterstock on 23 June 2015 with the title "eggs isolated on white background". == History == On 4 January 2019, the @world_record_egg account was created, and posted an image of a bird egg with the caption, "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this." Jenner's previous record, the first photo of her daughter Stormi, had garnered a total of 18.4 million likes. The post quickly reached 18.4 million likes in just under 10 days, becoming the most-liked Instagram post at the time. It then continued to rise over 45 million likes in the next 48 hours, surpassing the "Despacito" music video and taking the world record for the most-liked online post (on any media platform) in history. After the account became verified on 14 January 2019, the post rose in popularity and likes, which snowballed into coverage in various media outlets. By 18 March 2019, the post had accumulated over 53.3 million likes, nearly three times the previous record of 18.4 million. It posted frequent updates for a few days in the form of Instagram Stories. Alongside the like tally, as of January 2023 the post has 3.8 million comments. Several individuals tried to claim that they were the account's creator, the claims being dismissed by "the egg" on Instagram direct messages. On 3 February 2019, the creator of the Instagram egg was revealed by Hulu and The New York Times to be Chris Godfrey, a British advertising creative. Alissa Khan-Whelan, his colleague, was also outed. On 18 January 2019, the account posted a second picture of an egg, almost identical to the first one apart from a small crack at the top left. As of 25 February 2019, the post accumulated 11.8 million likes. On 22 January 2019, the account posted a third picture of an egg, this time having two larger cracks. In less than 25 minutes, the post accumulated 1 million likes, and by 25 February 2019, it had accumulated 9.5 million likes. On 29 January 2019, a fourth picture of an egg was posted to the account which has another large crack on the right hand side, attracting 7.6 million likes by 25 February 2019. On 1 February 2019, a fifth picture of an egg was posted with stitching like that of a football, referencing the upcoming Super Bowl. That post had accumulated 6.5 million likes by 25 February 2019. The account promised that it would reveal what was inside the egg on 3 February, on the subscription video on demand service Hulu. The Hulu Instagram egg reveal was used to promote an animation about a mental health campaign. A caption from the clip read, "Recently I've started to crack, the pressure of social media is getting to me. If you're struggling too, talk to someone." The video was later posted on the @world_record_egg Instagram account, and this post received over 33 million views by May 2019. As of May 2020, it had received over 41 million views. On 16 July 2019, Chris Godfrey (the creator of the account) was listed as one of the top 25 most influential people on the internet. On 20 December 2022, the record for the most-liked Instagram post was surpassed by a post from Argentine footballer Lionel Messi, showing him and his teammates celebrating after winning the 2022 FIFA World Cup with their national team. The world record egg responded to being overtaken in likes by Messi with "Today [Lionel Messi] has taken the crown, for now. But I'm still left with one question… Who is the greatest of all time – Cristiano Ronaldo or Leo Messi?" The account sold to Dubai-based investor Mustafa El Fishawy in April 2024 for an undisclosed seven-figure sum. Reed Smith, who advised Godfrey, Brown, and Khan-Whelan in the transaction, stated they opted to sell it to "focus on new ventures." On 3 June, @world_record_egg posted an egg with the flag of Palestine in support of the country during the Gaza war; the post's caption described it as an "Egg for Peace" and hoped to "set a new world record together and get the most liked post on Instagram for a good cause." == Reception == In response to breaking the world record for the most-liked Instagram post, the account's owner wrote "This is madness. What a time to be alive." Hours later, Jenner posted a video on Instagram of her cracking open an egg and pouring its yolk onto the ground, with the caption: "Take that little egg." Pundits pontificated on the meaning of the egg picture's dominance over social media's "first family". As Vogue observed, tapping a heart pictogram is easy, and eggs are "lovable". More pointedly: [T]he attention economy is a scam based on requiring little to no labor from both producer and consumer despite commanding the most space, and therefore value, in our digital lives... but it very well could be: As a metaphor for the fragility of the influencer ecosystem, the egg has broken the Internet. The significance of the event and its massive republishing are a topic of discussion. A University of Westminster researcher of internet memes compared it to the movement to name a scientific research vessel in the United Kingdom as Boaty McBoatface. The Instagrammer's success is a rare victory for the unpaid viral campaign on social media. "There is a bit of an anti-celebrity revolt here – 'look what we can do with a simple egg'" The researcher suggests that the accomplishment of becoming such a widely heralded unpaid viral post may become increasingly rare, as social networks rely more on paid and business promotion. The post's spread has been characterized as a populist backlash against "consumerism" and is seen by some as a triumph of community over celebrity. However, propelled by their popular success, the creators promised to release 'egg-centric' memorabilia. Hundreds of games based on the Instagram egg have appeared on Apple's App Store. The creators of the Instagram egg also reached a deal to promote Hulu.

  Read more →
• 

  Social media use in African politics

  Since the Egyptian Revolution in 2011 and the Tunisian Revolution, social media, especially Facebook, Twitter, and YouTube, began to gain traction as a political tool in Africa. Various political actors have used social media to pursue a wide range of political objectives. State actors can use social media to encourage political discourse, campaign, or implement censorship and surveillance. Non-state actors, such as civil society organizations and opposition movements, can use social media to address political concerns and to organize widespread uprisings, such as the 2014 Burkinabé uprising. Meanwhile, extremist organizations can use social media to further their propaganda and recruitment. However, social media has been criticized for its limited accessibility and for facilitating the spread of misinformation, causing some skepticism about its effectiveness. Due to low entry barriers and user-generated content, social media provides a platform where people from different social classes can engage and interact with one another. Under traditional media, the public had limited opportunities to voice their political opinions. Social media enables people to both create and consume content. The public has become increasingly comfortable and confident in expressing political opinions online, often away from government scrutiny. Scholars argue that social media use has democratizing effects in African countries. == State actors == === Promoting political discourse === Through social media, the government and its citizens can discuss policy ideas, policy implementation, and political actions. Regardless of geographical location and distance, people are able to voice their opinions to the government. Social media includes citizens who were previously not able to express their discontent or share their ideas to the government. As state actors keep the public informed, social media can increase civic engagement. With more civic engagement, policies can be discussed without politicization. Before the commonplace use of social media, African countries faced weak feedback mechanisms that effectively excluded the average African citizen from policy discourse. In South Africa, the government uses social media to connect with constituencies. The South African president runs an official Twitter, Facebook, YouTube, and Flickr accounts to engage with the public. === Campaigning === Political parties also use social media for political campaigns during election periods. In South Africa, the ANC (African National Congress) and DA (Democratic Alliance) use social media for political purposes. These parties specifically use Facebook as a tool for campaigning and engaging with the public to improve their relationship with citizens. Nigerian President Goodluck Jonathan employed social media to campaign for the presidential election in 2011, which he won. When President Goodluck Jonathan announced his bid for the presidency on social media in 2010, it reached about 217,000 people. As his campaign progressed, President Goodluck Jonathan was able to increase his followers to half a million by early 2011. === Censorship & Surveillance === While state actors can use social media to encourage their party or discourse, social media can be used to censor and surveil citizens. For example, the ANC and DA use Facebook to monitor South Africans. The government is able to track down people who have spoken against the government and translate this information into physical action to stop any possibility of a revolution. Social media platforms can be shut down to manipulate the flow of information. In Chad, citizens cannot access information through online platforms. This censorship blocked "Facebook, Twitter, WhatsApp and Viber". In the Democratic Republic of Congo, the government shut down the internet before contested elections. In Zimbabwe, the government shut down the internet to hide civilian protests against fuel price increases. == Non-state actors == === Civil society organizations (CSOs) === Civil society organizations have also used social media networks in an effort to recruit supporters and communicate with the public. CSOs can use social media to mobilize people to support their cause, such as the Ghanaian Committee for Joint Action (CJA). In 2005 and 2006, the CJA gathered support to protest against the 50% fuel price increase. CSOs can play the role of a counterforce against state actors and state propaganda during times of crises, such as protests and military clashes. In some cases, CSOs release their own videos and photos on social media which challenges traditional forms of media. CSOs have also served to monitor elections to reduce corruption and violence during election day. For instance, the Zambian Bantu Watch started the #bantuwatch social media campaign to monitor the 2011 presidential election. Zambians used Facebook and Twitter to report polling station results to mitigate election fraud and election violence. In South Africa, CSOs created 'amandla.mobi' to campaign for public policies by creating petitions. Through 'amandla.mobi', CSOs are able to circulate petitions on social media to collect signatures. South African CSOs reported how social media helped their organizations to gain support and share ideas. However, CSOs struggle to attract media attention and often have to pay for media coverage. === Opposition forces against the government === Social media is also used by the public or opposition forces against the government. Through horizontal social media, organizing can lead to street protests and revolutions, some of which are successful. For instance, during the Egyptian revolution of 2011, "The Day of the Revolution Against Torture, Poverty, Corruption, and Unemployment" and "We Are All Khaled Said" gathered support against President Hosni Mubarak. In particular, "We Are All Khaled Said" had Egyptian citizens gather around the death of Khaled Said who was brutally tortured and killed by the Egyptian government because Said wanted to uncover government corruption. As unrest erupted into public demonstrations, President Hosni Mubarak was forced to resign. Witnessing the success of social media during the Egyptian revolution, the Tunisian Revolution, or the Jasmine Revolution, mobilized through Facebook and Twitter. Likewise, in South Africa, Malawi, and Mozambique, these countries have used social media as "new protest drums." Due to social media's low entry barrier, opposition forces against the government can facilitate political discourse that can lead to accountability. Whistleblowers and opposition forces are able to expose corruption through social media, where they face less repression while reaching a larger audience. For example, the youth of Zimbabwe and South Africa use Facebook to discuss politics without judgment. Specifically, in Zimbabwe, political youth used Facebook to avoid state surveillance. Social media is used as a supplemental tool for activism. In 2015, South African student activists started the hashtag #RhodesMustFall to push the issue of colonialism and racism at the forefront of the public. === Extremist organizations === Social media is easily accessible and created by user-based content. Therefore, marginalized groups are able to use social media to spread extremist ideas. For instance, Boko Haram created the Media Office of West Africa Province and perpetuated propaganda through Twitter and YouTube. Boko Haram's online propaganda campaign targets and persuades young dissuaded Nigerians to join their cause. It is important to note that social media has also been used against Boko Haram. In April 2014, Boko Haram kidnapped 276 schoolgirls and an international campaign fought for their return through #BringBackOurGirls. Another extremist group, Al-Shabaab, has created an online presence through Twitter and YouTube. Through these social media networks, Al-Shabaab recruits new members to their extremist group through their propaganda which emphasizes the group's successes. Albeit their efforts, Al-Shabaab has not been very successful in coordinating their members but they are successful in financing their group. Furthermore, the Islamic State of Iraq and the Levant (ISIL) use social media to target and recruit individuals to their cause. ISIL's social media usage is more diverse compared to Boko Haram and Al-Shabaab; ISIL uses "Facebook, Twitter, YouTube, WhatsApp, Telegram, JustPaste.it, Kik and Ask.fm." Since ISIL's Twitter accounts kept getting shut down, ISIL uses Telegram and WhatsApp chat rooms to privately conduct meetings. Due to the spread of extremist ideology, Zhuravskaya et al. acknowledge social media's potential to be misused. == Challenges == Although social media can be used as a political tool, it faces challenges in Africa. Due to low literacy rates in Africa, social media networks exclude many of the population members. In addition, lack of access to electricity and the internet can fur

  Read more →
• 

  Memory-hard function

  In cryptography, a memory-hard function (MHF) is a function that costs a significant amount of memory to efficiently evaluate. It differs from a memory-bound function, which incurs cost by slowing down computation through memory latency. MHFs have found use in key stretching and proof of work as their increased memory requirements significantly reduce the computational efficiency advantage of custom hardware over general-purpose hardware compared to non-MHFs. == Introduction == MHFs are designed to consume large amounts of memory on a computer in order to reduce the effectiveness of parallel computing. In order to evaluate the function using less memory, a significant time penalty is incurred. As each MHF computation requires a large amount of memory, the number of function computations that can occur simultaneously is limited by the amount of available memory. This reduces the efficiency of specialised hardware, such as application-specific integrated circuits and graphics processing units, which utilise parallelisation, in computing a MHF for a large number of inputs, such as when brute-forcing password hashes or mining cryptocurrency. == Motivation and examples == Bitcoin's proof-of-work uses repeated evaluation of the SHA-256 function, but modern general-purpose processors, such as off-the-shelf CPUs, are inefficient when computing a fixed function many times over. Specialized hardware, such as application-specific integrated circuits (ASICs) designed for Bitcoin mining, can use 30,000 times less energy per hash than x86 CPUs whilst having much greater hash rates. This led to concerns about the centralization of mining for Bitcoin and other cryptocurrencies. Because of this inequality between miners using ASICs and miners using CPUs or off-the shelf hardware, designers of later proof-of-work systems utilised hash functions for which it was difficult to construct ASICs that could evaluate the hash function significantly faster than a CPU. As memory cost is platform-independent, MHFs have found use in cryptocurrency mining, such as for Litecoin, which uses scrypt as its hash function. They are also useful in password hashing because they significantly increase the cost of trying many possible passwords against a leaked database of hashed passwords without significantly increasing the computation time for legitimate users. == Measuring memory hardness == There are various ways to measure the memory hardness of a function. One commonly seen measure is cumulative memory complexity (CMC). In a parallel model, CMC is the sum of the memory required to compute a function over every time step of the computation. Other viable measures include integrating memory usage against time and measuring memory bandwidth consumption on a memory bus. Functions requiring high memory bandwidth are sometimes referred to as "bandwidth-hard functions". == Variants == MHFs can be categorized into two different groups based on their evaluation patterns: data-dependent memory-hard functions (dMHF) and data-independent memory-hard functions (iMHF). As opposed to iMHFs, the memory access pattern of a dMHF depends on the function input, such as the password provided to a key derivation function. Examples of dMHFs are scrypt and Argon2d, while examples of iMHFs are Argon2i and catena. Many of these MHFs have been designed to be used as password hashing functions because of their memory hardness. A notable problem with dMHFs is that they are prone to side-channel attacks such as cache timing. This has resulted in a preference for using iMHFs when hashing passwords. However, iMHFs have been mathematically proven to have weaker memory hardness properties than dMHFs.

  Read more →
• 

  Medical data breach

  Medical data, including patients' identity information, health status, disease diagnosis and treatment, and biogenetic information, not only involve patients' privacy but also have a special sensitivity and important value, which may bring physical and mental distress and property loss to patients and even negatively affect social stability and national security once leaked. However, the development and application of medical AI must rely on a large amount of medical data for algorithm training, and the larger and more diverse the amount of data, the more accurate the results of its analysis and prediction will be. However, the application of big data technologies such as data collection, analysis and processing, cloud storage, and information sharing has increased the risk of data leakage. In the United States, the rate of such breaches has increased over time, with 176 million records breached by the end of 2017. By 2024, the U.S. Department of Health and Human Services reported 725 large healthcare data breaches affecting approximately 275 million individual records in a single year, marking a significant escalation in both the frequency and scale of incidents. == Black market for health data == In February 2015 an NPR report claimed that organized crime networks had ways of selling health data in the black market. In 2015 a Beazley employee estimated that medical records could sell on the black market for US$40-50. == How data is lost == Theft, data loss, hacking, and unauthorized account access are ways in which medical data breaches happen. Among reported breaches of medical information in the United States networked information systems accounted for the largest number of records breached. There are many data breaches happening in the US health care system, among business associates of the health care providers that continuously gain access to patients' data. == List of data breaches == In February 2024, a ransomware attack on Change Healthcare, a subsidiary of UnitedHealth Group, compromised the protected health information of approximately 100 million individuals, making it the largest healthcare data breach in United States history. The attack disrupted claims processing for healthcare providers nationwide for several weeks. In May 2024, MediSecure suffered a cyberattack involving ransomware in Australia. In May 2021, the Health Service Executive in the Republic of Ireland was the victim of a cyberattack involving ransomware, in the Health Service Executive cyberattack, with admission records and test results present in a sample of the data reviewed by the Financial Times. In October 2018, the Centers for Medicare and Medicaid Services in the US reported that around 75,000 individual records had been affected by a data breach that took place through the ACA Agent and Broker Portal. In 2018, Social Indicators Research published the scientific evidence of 173,398,820 (over 173 million) individuals affected in USA from October 2008 (when the data were collected) to September 2017 (when the statistical analysis took place). In 2015, Anthem Inc. lost data for 37 million people in the Anthem medical data breach In 2014 4.5 million people using Complete Health Systems had their data stolen In 2013-14 1 million people using Montana Department of Public Health and Human Services had their data stolen In 2013 4 million people using Advocate Health and Hospitals Corporation had their data stolen In 2011 4.9 million users of Tricare services had their data stolen due to an employee error by Science Applications International Corporation In 2011 1.9 million people using Health Net had their data stolen In 2011 1 million people using Nemours Foundation had their data stolen In 2010 6800 people using New York-Presbyterian Hospital and Columbia University Medical Center had their data breached. In response, those organizations agreed to pay the United States Department of Health and Human Services a US$4.8 million dollar fine. In 2009 1 million people using BlueCross BlueShield of Tennessee had their data stolen == Regulation == In the United States, the Health Insurance Portability and Accountability Act and Health Information Technology for Economic and Clinical Health Act require companies to report data breaches to affected individuals and the federal government. Under the HIPAA Breach Notification Rule, covered entities must notify affected individuals without unreasonable delay and no later than 60 days after discovering a breach of unsecured protected health information. Breaches affecting 500 or more individuals must also be reported to the HHS Secretary and to prominent media outlets serving the affected state or jurisdiction within the same timeframe; HHS publicly lists these larger breaches on its breach portal, commonly known as the "wall of shame." Breaches affecting fewer than 500 individuals are reported to HHS annually, no later than 60 days after the end of the calendar year in which they were discovered. Health Information Privacy Health Insurance Portability and Accountability Act of 1996 (HIPAA). - 45 CFR Parts 160 and 164, Standards for Privacy of Individually Identifiable Health Information and Security Standards for the Protection of Electronic Protected Health Information. HIPAA includes provisions designed to save health care businesses money by encouraging electronic transactions, as well as regulations to protect the security and confidentiality of patient information. The Privacy Rule became effective April 14, 2001, and most covered entities (health plans, health care clearinghouses, and health care providers that conduct certain financial and administrative transactions electronically) had until April 2003 to comply. This security provision became effective April 21, 2003. The Health Insurance Portability and Accountability Act (HIPAA) is the baseline set of federal regulations governing medical information. It does three things: i. i. i.Establish a structure for how personal health information is disclosed and establish the rights of individuals with respect to health information; ii.Specify security standards for the retention and transmission of electronic patient information; iii.Need a common format and data structure for the electronic exchange of health information. California-Specific Laws California’s medical privacy laws, primarily the Confidentiality of Medical Information Act (CMIA), the data breach sections of the Civil Code, and sections of the Health and Safety Code, provide HIPAA-like protections, although the terminology is different. HIPAA establishes a federal "minimum standard" that applies where there are gaps in California law, and HIPAA also specifies that stricter state laws will override or supersede HIPAA. California's health care privacy laws apply to providers who provide personal health records (PHR), while HIPAA only applies when the provider providing the PHR is a business associate of a covered entity. Federal law does not grant individuals the right to file a lawsuit in the event of a data breach (only the Attorney General can file a lawsuit), but California law does. This means that California law sets a higher standard for medical privacy, and that individuals in California enjoy stronger legal protections and more ways to hold entities that violate their medical privacy accountable. In the UK, the legal framework for how patient data is cared for and processed is the Data Protection Act 2018 (DPA), which incorporates the EU General Data Protection Regulation (GDPR) into law, and the common law duty of confidentiality (CLDC). The data protection legislation requires that the collection and processing of personal data be fair, lawful and transparent. This means that the collection and processing of data as defined by data protection legislation must always have a valid lawful basis and must also meet the requirements of the CLDC. In the China, Article 18 of the "National Health Care Big Data Standards, Security and Services Management Measures (for Trial Implementation)" (National Health Planning and Development (2018) No. 23) promulgated by the National Health Care Commission in 2018 states, "The responsible unit shall adopt measures such as data classification, important data backup, and encryption authentication to guarantee the security of health care big data." However, the scope and definition of important data are not covered. Although the "Information Security Technology-Healthcare Data Security Guide" (the "Guide") issued by the National Standardization Committee also proposes that important data should be evaluated and approved in accordance with the regulations, there is likewise no definition of the connotation and definition of important data.

  Read more →
• 

  IBM remote batch terminals

  The IBM 2780 and the IBM 3780 are devices developed by IBM for performing remote job entry (RJE) and other batch functions over telephone lines; they communicate with the mainframe via Binary Synchronous Communications (BSC or Bisync) and replaced older terminals using synchronous transmit-receive (STR). In addition, IBM has developed workstation programs for the 1130, 360/20, 2922, System/360 other than 360/20, System/370 and System/3. == 2780 Data Transmission Terminal == The 2780 Data Transmission Terminal first shipped in 1967. It consists of: A line printer similar to the IBM 1443 that can print up to 240 lines per minute (lpm), or 300 lpm using an extremely restricted character set. A card reader/punch unit, similar to an IBM 1442, that can read up to 400 cards per minute (cpm) and can punch up to 355 cpm. A line buffer that stores data received or to be transmitted over the communications line. A binary synchronous adapter which controls the flow of data over the communications line. The 2780 is capable of local (offline) card to print operation. It comes in four models: Model 1: Can read punched cards and transmit the data to a remote host computer, and can receive and print data sent by the host. Model 2: Same as Model 1 but adds the ability to punch card data received from the host. Model 3: Can only print data received from the host, but not send data to it. Model 4: Can read and punch card data, but has no printing capabilities. The 2780 uses a dedicated communication line at speeds of 1200, 2000, 2400 or 4800 bits per second. It is a half duplex device, although full duplex lines can be used with some increase in throughput. It can communicate in Transcode (a 6-bit code), 8-bit EBCDIC, or 7-bit ASCII. == 2770 Data Communication System == The 2770, announced in 1969, "was said to surpass all other IBM terminals in the variety of available input-output devices." The 2770 was developed by the IBM General Products Division (GPD) in Rochester, MN. It comes standard with a desktop terminal with keyboard. The printer and other devices (any two in any combination) can be attached to the 2772 Multi-Purpose Control unit. Possible devices include: 50 Magnetic Data Inscriber 545 Card Punch Model 3 (non-printing) or Model 4 (printing) 1017 Paper Tape Reader 1018 Paper Tape Punch 1053 Printer Model 1 1255 Magnetic Character Reader Models 1, 2 or 3 2203 Printer Model A1 or A2 2213 Printer Model 1 or 2 2265 Display Station Model 2 2502 Card Reader Model A1 or A2 5496 Data Recorder == 3780 Data Communications Terminal == In May 1972, IBM announced the IBM 3780, an enhanced version of the 2780. The 3780 was developed by IBM's Data Processing Division (DPD). There is one model, with an optional card punch. The 3780 drops Transcode support and incorporates several performance enhancements. It supports compression of blank fields in data using run-length encoding. It provides the ability to interleave data between devices, introduces double buffering, and adds support for the Wait-before-transmit ACKnowledgement (WACK) and Temporary Text Delay (TTD) Binary Synchronous control characters. The integrated punched card unit can read cards at 600 cards per minute. The integrated printer is rated at 300, 350 or 425 lines per minute based on characters set (63, 52 or 39 characters). The 3781 Card Punch is an optional feature. It punches 160 columns per second, or 91 cards per minute if all 80 columns are punched. The IBM 2780 and 3780 were later emulated on various types of equipment, including eventually the personal computer. A notable early emulation was the DN60, by Digital Equipment Corporation in the late 1970s. == 3770 Data Communications System == In 1974 IBM Data Processing Division (DPD) offered a successor to the 3780, called the 3770 Data Communications System, supporting SDLC, BSC, BSC Multi-leaving and SNA, depending on the configuration. The 3770 is a family of desk console style terminals that offers a variety of keyboard and printer combinations as well as I/O equipment attachment and communications features. The terminals come built into a desk and include the following models: 3771 Communication Terminal (optional card reader, optional card punch, wire matrix printer) Models 1 (40 cps printer), 2 (80 cps printer), and 3 (120 cps printer). 3773 Communication Terminal (diskette, wire matrix printer) Models 1 (40 cps printer), 2 (80 cps printer), and 3 (120 cps printer). Each model has a P version which adds some programming features. 3774 Communication Terminal (optional card reader, optional card punch, optional belt printer, wire matrix printer) Models 1 (80 cps printer), and 2 (120 cps printer). Each model has a P version which adds some programming features, a 480-character display and a non-removable diskette. 3775 Communication Terminal (optional card reader, optional card punch, optional diskette, belt printer) Model 1 (120 lpm printer). The model P1 adds some programming features, a 480-character display and a non-removable diskette. 3776 Communication Terminal (optional card reader, optional card punch, optional diskette, belt printer) Models 1 (300 lpm printer) and 2 (400 lpm printer). Models 3 and 4 are similar to models 1 and 2. 3777 Communication Terminal (optional card reader, optional diskette, train printer) Model 1 (up to 1000 lpm printer depending on character set). Model 2 adds an optional card punch, model 3 adds an optional magnetic tape drive and model 4 replaces the train printer with a slower model called the IBM 3262. The model 4 also allows a second, optional, 3262. The following I/O devices can be attached to a 3770 terminal: IBM 2502 Card Reader: Models A1 (up to 150 card per minute), A2 (up to 300 cards per minute) or A3 (up to 400 cards per minute) IBM 3203 Printer Model 3: 1000 LPM using 48 character set IBM 3501 Card Reader: Up to 50 cards per minute desktop unit IBM 3521 Card Punch: Up to 50 cards per minute IBM 3782 Card Attachment unit, which allows the 2502 or 3521 to be attached to any terminal except the 3777 IBM 3784 Line Printer, can be attached to a 3774 as a second printer. Up to 155 LPM with 48 characters set print belt. == Workstation programs == IBM distributes workstation programs with systems software including OS/360 Attached Support Processor (ASP) Houston Automatic Spooling Priority (HASP and HASP II) Operating System/Virtual Storage 1 (OS/VS1) Operating System/Virtual Storage 2 (OS/VS2 MVS) Release 2 through 3.8 MVS versions from MVS/SP Version 1 through z/OS Priority Output Writers, Execution processors and input Readers (POWER) Remote Spooling Communications Subsystem (RSCS) Except for the RJE workstation programs in OS/360, these programs use a variation of BSC known as Multi-leaving. In addition, IBM provides separately ordered workstation programs using BSC. Systems Network Architecture (SNA) and TCP/IP. Workstation programs are available from IBM and third-party vendors to support all of these protocols: 2770/3770 2780/3780 Multileaving Network Job Entry (NJE) OS/360 RJE SNA TCP/IP

  Read more →
• 

  ServerNet

  ServerNet is a switched fabric communications link primarily used in proprietary computers made by Tandem Computers, Compaq, and HP. Its features include good scalability, clean fault containment, error detection and failover. The ServerNet architecture specification defines a connection between nodes, either processor or high performance I/O nodes such as storage devices. == History == Tandem Computers developed the original ServerNet architecture and protocols for use in its own proprietary computer systems starting in 1992, and released the first ServerNet systems in 1995. Early attempts to license the technology and interface chips to other companies failed, due in part to a disconnect between the culture of selling complete hardware / software / middleware computer systems and that needed for selling and supporting chips and licensing technology. A follow-on development effort ported the Virtual Interface Architecture to ServerNet with PCI interface boards connecting personal computers. Infiniband directly inherited many ServerNet features. As of 2017, systems still ship based on the ServerNet architecture.

  Read more →
• 

  Social media marketing

  Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used

  Read more →
• 

  Tactical NAV

  Tactical NAV, also known as TACNAV-X, is a location-based tracking app designed for use by military personnel. The app is primarily designed to assist in pinpointing enemy fire and mapping waypoints. Tactical NAV also helps users efficiently relay critical information to tactical operations centers for prompt decision-making regarding airstrikes or medical evacuations. The TACNAV-X platform is intended to enhance situational awareness, refine navigation capabilities, and assist in tactical decision-making across various operational environments. == Overview == Tactical NAV allows users to pinpoint enemy fire. == History == Tactical NAV was designed by U.S. Army Captain Jonathan J. Springer, a Field Artillery officer serving as a Battalion Fire Support Officer (FSO) in the 101st Airborne Division. Springer conceived the idea for the app during his third tour in Afghanistan in support of Operation Enduring Freedom. On June 25, 2010, after a rocket attack by the Taliban killed two soldiers in his battalion, he was inspired to create an app that would prevent similar losses in the future, enhance situational awareness, and assist soldiers serving on combat deployments. In 2010, Springer founded TacNav Systems (formerly AppDaddy Technologies) to develop mobile applications for use by military personnel. He tested the app during combat operations in eastern Afghanistan and verified TACNAV-X's accuracy using DAGRs, AFATDS, Falcon View, CPOF, ATAK, and other approved Department of Defense (DoD) systems. As of 2012, the app had been downloaded 8,000 times.

  Read more →
• 

  Signatures with efficient protocols

  Signatures with efficient protocols are a form of digital signature invented by Jan Camenisch and Anna Lysyanskaya in 2001. In addition to being secure digital signatures, they need to allow for the efficient implementation of two protocols: A protocol for computing a digital signature in a secure two-party computation protocol. A protocol for proving knowledge of a digital signature in a zero-knowledge protocol. In applications, the first protocol allows a signer to possess the signing key to issue a signature to a user (the signature owner) without learning all the messages being signed or the complete signature. The second protocol allows the signature owner to prove that he has a signature on many messages without revealing the signature and only a (possibly) empty subset of the messages. The combination of these two protocols allows for the implementation of digital credential and ecash protocols.

  Read more →
• 

  Feistel cipher

  In cryptography, a Feistel cipher (also known as Luby–Rackoff block cipher) is a symmetric structure used in the construction of block ciphers, named after the German-born physicist and cryptographer Horst Feistel, who did pioneering research while working for IBM; it is also commonly known as a Feistel network. A large number of block ciphers use the scheme, including the US Data Encryption Standard, the Soviet/Russian GOST (aka Magma) and the more recent Blowfish and Twofish ciphers. In a Feistel cipher, encryption and decryption are very similar operations, and both consist of iteratively running a function called a "round function" a fixed number of times. == History == Many modern symmetric block ciphers are based on Feistel networks. Feistel networks were first seen commercially in IBM's Lucifer cipher, designed by Horst Feistel and Don Coppersmith in 1973. Feistel networks gained respectability when the U.S. Federal Government adopted the DES (a cipher based on Lucifer, with changes made by the NSA) in 1976. Like other components of the DES, the iterative nature of the Feistel construction makes implementing the cryptosystem in hardware easier (particularly on the hardware available at the time of DES's design). == Design == A Feistel network uses a round function, a function which takes two inputs – a data block and a subkey – and returns one output of the same size as the data block. In each round, the round function is run on half of the data to be encrypted, and its output is XORed with the other half of the data. This is repeated a fixed number of times, and the final output is the encrypted data. An important advantage of Feistel networks compared to other cipher designs such as substitution–permutation networks (SP-networks) is that the entire operation is guaranteed to be invertible (that is, encrypted data can be decrypted), even if the round function is not itself invertible. The round function can be made arbitrarily complicated, since it does not need to be designed to be invertible. Furthermore, the encryption and decryption operations are very similar, even identical in some cases, requiring only a reversal of the key schedule. Therefore, the size of the code or circuitry required to implement such a cipher is nearly halved. Unlike SP-networks, Feistel networks also do not depend on a substitution box that could cause timing side-channels in software implementations. == Theoretical work == The structure and properties of Feistel ciphers have been extensively analyzed by cryptographers. Michael Luby and Charles Rackoff analyzed the Feistel cipher construction and proved that if the round function is a cryptographically secure pseudorandom function, with Ki used as the seed, then 3 rounds are sufficient to make the block cipher a pseudorandom permutation, while 4 rounds are sufficient to make it a "strong" pseudorandom permutation (which means that it remains pseudorandom even to an adversary who gets oracle access to its inverse permutation). Because of this very important result of Luby and Rackoff, Feistel ciphers are sometimes called Luby–Rackoff block ciphers. Further theoretical work has generalized the construction somewhat and given more precise bounds for security. == Construction details == Let F {\displaystyle \mathrm {F} } be the round function and let K 0 , K 1 , … , K n {\displaystyle K_{0},K_{1},\ldots ,K_{n}} be the sub-keys for the rounds 0 , 1 , … , n {\displaystyle 0,1,\ldots ,n} respectively. Then the basic operation is as follows: Split the plaintext block into two equal pieces: ( L 0 {\displaystyle L_{0}} , R 0 {\displaystyle R_{0}} ). For each round i = 0 , 1 , … , n {\displaystyle i=0,1,\dots ,n} , compute L i + 1 = R i , {\displaystyle L_{i+1}=R_{i},} R i + 1 = L i ⊕ F ( R i , K i ) , {\displaystyle R_{i+1}=L_{i}\oplus \mathrm {F} (R_{i},K_{i}),} where ⊕ {\displaystyle \oplus } means XOR. Then the ciphertext is ( R n + 1 , L n + 1 ) {\displaystyle (R_{n+1},L_{n+1})} . Decryption of a ciphertext ( R n + 1 , L n + 1 ) {\displaystyle (R_{n+1},L_{n+1})} is accomplished by computing for i = n , n − 1 , … , 0 {\displaystyle i=n,n-1,\ldots ,0} R i = L i + 1 , {\displaystyle R_{i}=L_{i+1},} L i = R i + 1 ⊕ F ⁡ ( L i + 1 , K i ) . {\displaystyle L_{i}=R_{i+1}\oplus \operatorname {F} (L_{i+1},K_{i}).} Then ( L 0 , R 0 ) {\displaystyle (L_{0},R_{0})} is the plaintext again. The diagram illustrates both encryption and decryption. Note the reversal of the subkey order for decryption; this is the only difference between encryption and decryption. === Unbalanced Feistel cipher === Unbalanced Feistel ciphers use a modified structure where L 0 {\displaystyle L_{0}} and R 0 {\displaystyle R_{0}} are not of equal lengths. The Skipjack cipher is an example of such a cipher. The Texas Instruments digital signature transponder uses a proprietary unbalanced Feistel cipher to perform challenge–response authentication. The Thorp shuffle is an extreme case of an unbalanced Feistel cipher in which one side is a single bit. This has better provable security than a balanced Feistel cipher but requires more rounds. There exists Type-1, Type-2, and Type-3 Feistel networks, where the Feistel function is one fourth the size of the block but operates a varying number of times within one round. === Other uses === The Feistel construction is also used in cryptographic algorithms other than block ciphers. For example, the optimal asymmetric encryption padding (OAEP) scheme uses a simple Feistel network to randomize ciphertexts in certain asymmetric-key encryption schemes. A generalized Feistel algorithm can be used to create strong permutations on small domains of size not a power of two (see format-preserving encryption). === Feistel networks as a design component === Whether the entire cipher is a Feistel cipher or not, Feistel-like networks can be used as a component of a cipher's design. For example, MISTY1 is a Feistel cipher using a three-round Feistel network in its round function, Skipjack is a modified Feistel cipher using a Feistel network in its G permutation, and Threefish (part of Skein) is a non-Feistel block cipher that uses a Feistel-like MIX function. == List of Feistel ciphers == Feistel or modified Feistel: Generalised Feistel: CAST-256 CLEFIA MacGuffin RC2 RC6 Skipjack SMS4

  Read more →