Cambridge Analytica Ltd. (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was founded in 2013, as a subsidiary of the private intelligence company and self-described "global election management agency" SCL Group by long-time SCL executives Nigel Oakes, Alexander Nix and Alexander Oakes, with Nix as CEO. Cambridge Analytica was hired by a variety of political actors, including the Trinidadian government in 2010 and the 2016 presidential campaigns of Ted Cruz and Donald Trump. The firm maintained offices in London, New York City, and Washington, D.C. The company closed operations in 2018 due to backlash from the scandal, although firms related to both Cambridge Analytica and its parent firm SCL still exist. == History == Cambridge Analytica was founded in 2013 as a subsidiary of the private intelligence company SCL Group, which describes itself as providing "data, analytics and strategy to governments and military organisations worldwide". The company was part of "an international web of companies" headed by the London-based SCL Group. Cambridge Analytica (SCL USA) was incorporated in January 2013 with its registered office being in Westferry Circus, London and consisting of just one staff member, director and CEO Alexander Nix (also appointed in January 2015). Nix was also the director of nine similar companies sharing the same registered offices in London, including Firecrest technologies, Emerdata and six SCL Group companies including "SCL elections limited". Nigel Oakes, known as the former boyfriend of Lady Helen Windsor, had founded the predecessor SCL Group in the 1990s, and in 2005 Oakes established SCL Group together with his brother Alexander Oakes and Alexander Nix; SCL Group was the parent company of Cambridge Analytica. Former Conservative minister and MP Sir Geoffrey Pattie was the founding chairman of SCL; Lord Ivar Mountbatten also joined Oakes as a director of the company. As a result of the Facebook–Cambridge Analytica data scandal, Nix was removed as CEO and replaced by Julian Wheatland before the company closed. Several of the company's executives were Old Etonians. The company's owners included several of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz, former British Conservative minister Jonathan Marland, Baron Marland and the family of American hedge fund manager Robert Mercer. The company combined misappropriation of digital assets, data mining, data brokerage, and data analysis with strategic communication during electoral processes. While its parent SCL had focused on influencing elections in developing countries since the 1990s, Cambridge Analytica focused more on the western world, including the United Kingdom and the United States; CEO Alexander Nix has said CA was involved in 44 U.S. political races in 2014. In 2015, CA performed data analysis services for Ted Cruz's presidential campaign. In 2016, CA worked for Donald Trump's presidential campaign as well as for Leave.EU (one of the organisations campaigning in the United Kingdom's referendum on European Union membership). CA's role in those campaigns has been controversial and is the subject of ongoing inquiries in both countries. Political scientists question CA's claims about the effectiveness of its methods of targeting voters. == Data scandal == In March 2018, media outlets broke news of Cambridge Analytica's business practices. The New York Times and The Observer reported that the company had acquired and used personal data about Facebook users from an external researcher who had told Facebook he was collecting it for academic purposes. Shortly afterwards, Channel 4 News aired undercover investigative videos showing Nix boasting about using prostitutes, bribery sting operations, and honey traps to discredit politicians on whom it had conducted opposition research, and saying that the company "ran all of (Donald Trump's) digital campaign". In response to the media reports, the Information Commissioner's Office (ICO) of the UK pursued a warrant to search the company's servers. Facebook banned Cambridge Analytica from advertising on its platform, saying that it had been deceived. On 23 March 2018, the British High Court granted the ICO a warrant to search Cambridge Analytica's London offices. As a result, Nix was suspended as CEO, and replaced by Julian Wheatland. The personal data of up to 87 million Facebook users were acquired via the 270,000 Facebook users who used a Facebook app created by Aleksandr Kogan called "This Is Your Digital Life". This was a personality profiling app and asked simple personality questions similar to other Facebook quizzes. Kogan was a scientist and psychologist, also being an employed lecturer for the University of Cambridge from 2012 to 2018. Alexander Nix claimed they had close to five thousand data points on each person who participated. They also gathered information through other data brokers ending with them acquiring millions of data points from American citizens. Kogan's app exploited a feature of Facebook's Graph API (version 1.0), which permitted any third-party app to access not only the app user's data, but also the full profile data of all of that user's Facebook friends, without those friends' knowledge or consent. This platform-wide design was available to all developers and was used by tens of thousands of apps; Facebook CEO Mark Zuckerberg later told the House Energy and Commerce Committee that the company was auditing "tens of thousands" of apps that had had access to large amounts of user data. Because the average Facebook user at the time had approximately 300 friends, the 270,000 users who installed Kogan's app yielded data on up to 87 million people. Facebook deprecated the friends-data API in April 2014 and shut it down entirely in April 2015, but data already collected by apps remained in developers' possession. Kogan passed this data to Cambridge Analytica, breaching Facebook's terms of service. On 1 May 2018, Cambridge Analytica and its parent company SCL filed for insolvency proceedings and closed operations. Alexander Tayler, a former director for Cambridge Analytica, was appointed director of Emerdata on 28 March 2018. Rebekah Mercer, Jennifer Mercer, Alexander Nix and Johnson Chun Shun Ko, who has links to American businessman Erik Prince, are in leadership positions at Emerdata. The Russo brothers are producing an upcoming film on Cambridge Analytica. In 2019 the Federal Trade Commission filed an administrative complaint against Cambridge Analytica for misuse of data. In 2020, the British Information Commissioner's Office closed a three-year inquiry into the company, concluded that Cambridge Analytica was "not involved" in the 2016 Brexit referendum and found no additional evidence for Russia's alleged interference during the campaign. US sensitive polling and election data, however, were passed to Russian Intelligence via a Cambridge Analytica contractor Sam Patten, Trump campaign manager Paul Manafort, and Russian agent Konstantin Kilimnik, who was indicted during the affair. Publicly, parent company SCL Group called itself a "global election management agency", Politico reported it was known for involvement "in military disinformation campaigns to social media branding and voter targeting". SCL gained work on a large number of campaigns for the US and UK governments' war on terror advancing their model of behavioral conflict during the 2000s. SCL's involvement in the political world has been primarily in the developing world where it has been used by the military and politicians to study and manipulate public opinion and political will. Slate writer Sharon Weinberger compared one of SCL's hypothetical test scenarios to fomenting a coup. Among the investors in Cambridge Analytica were some of the Conservative Party's largest donors such as billionaire Vincent Tchenguiz, former Conservative minister Jonathan Marland, Baron Marland, Roger Gabb, the family of American hedge fund manager Robert Mercer, and Steve Bannon. A minimum of 15 million dollars has been invested into the company by Mercer, according to The New York Times. Bannon's stake in the company was estimated at 1 to 5 million dollars, but he divested his holdings in April 2017 as required by his role as White House Chief Strategist. In March 2018, Jennifer Mercer and Rebekah Mercer became directors of Emerdata limited. In March 2018 it became public by Christopher Wylie, that Cambridge Analytica's first activities were founded on a data set, which its parent company SCL bought 2014 from a company named Global Science Research founded by Aleksandr Kogan and his team present across the world who worked as a psychologist at Cambridge. During Boris Johnson's tenure as foreign secretary, the Foreign Office sought advice from Cambridge Analytica and Boris Johnson had a meeting with Alexander N
Principle of rationality
The principle of rationality (or rationality principle) was coined by Karl R. Popper in his Harvard Lecture of 1963, and published in his book Myth of Framework. It is related to what he called the 'logic of the situation' in an Economica article of 1944/1945, published later in his book The Poverty of Historicism. According to Popper's rationality principle, agents act in the most adequate way according to the objective situation. It is an idealized conception of human behavior which he used to drive his model of situational analysis. Cognitive scientist Allen Newell elaborated on the principle in his account of knowledge level modeling. == Popper == Popper called for social science to be grounded in what he called situational analysis or situational logic. This requires building models of social situations which include individual actors and their relationship to social institutions, e.g. markets, legal codes, bureaucracies, etc. These models attribute certain aims and information to the actors. This forms the 'logic of the situation', the result of reconstructing meticulously all circumstances of an historical event. The 'principle of rationality' is the assumption that people are instrumental in trying to reach their goals, and this is what drives the model. Popper believed that this model could be continuously refined to approach the objective truth. Popper called his principle of rationality nearly empty (a technical term meaning without empirical content) and strictly speaking false, but nonetheless tremendously useful. These remarks earned him a lot of criticism because seemingly he had swerved from his famous Logic of Scientific Discovery. Among the many philosophers having discussed Popper's principle of rationality from the 1960s up to now are Noretta Koertge, R. Nadeau, Viktor J. Vanberg, Hans Albert, E. Matzner, Ian C. Jarvie, Mark A. Notturno, John Wettersten, Ian C. Böhm. == Newell == In the context of knowledge-based systems, Newell (in 1982) proposed the following principle of rationality: "If an agent has knowledge that one of its actions will lead to one of its goals, then the agent will select that action." This principle is employed by agents at the knowledge level to move closer to a desired goal. An important philosophical difference between Newell and Popper is that Newell argued that the knowledge level is real in the sense that it exists in nature and is not made up. This allowed Newell to treat the rationality principle as a way of understanding nature and avoid the problems Popper ran into by treating knowledge as non physical and therefore non empirical.
Level-set method
The Level-set method (LSM) is a conceptual framework for using level sets as a tool for numerical analysis of surfaces and shapes. LSM can perform numerical computations involving curves and surfaces on a fixed Cartesian grid without having to parameterize these objects. LSM makes it easier to perform computations on shapes with sharp corners and shapes that change topology (such as by splitting in two or developing holes). These characteristics make LSM effective for modeling objects that vary in time, such as an airbag inflating or a drop of oil floating in water. == Overview == The figure on the right illustrates several ideas about LSM. In the upper left corner is a bounded region with a well-behaved boundary. Below it, the red surface is the graph of a level set function φ {\displaystyle \varphi } determining this shape, and the flat blue region represents the X-Y plane. The boundary of the shape is then the zero-level set of φ {\displaystyle \varphi } , while the shape itself is the set of points in the plane for which φ {\displaystyle \varphi } is positive (interior of the shape) or zero (at the boundary). In the top row, the shape's topology changes as it is split in two. It is challenging to describe this transformation numerically by parameterizing the boundary of the shape and following its evolution. An algorithm can be used to detect the moment the shape splits in two and then construct parameterizations for the two newly obtained curves. On the bottom row, however, the plane at which the level set function is sampled is translated upwards, on which the shape's change in topology is described. It is less challenging to work with a shape through its level-set function rather than with itself directly, in which a method would need to consider all the possible deformations the shape might undergo. Thus, in two dimensions, the level-set method amounts to representing a closed curve Γ {\displaystyle \Gamma } (such as the shape boundary in our example) using an auxiliary function φ {\displaystyle \varphi } , called the level-set function. The curve Γ {\displaystyle \Gamma } is represented as the zero-level set of φ {\displaystyle \varphi } by Γ = { ( x , y ) ∣ φ ( x , y ) = 0 } , {\displaystyle \Gamma =\{(x,y)\mid \varphi (x,y)=0\},} and the level-set method manipulates Γ {\displaystyle \Gamma } implicitly through the function φ {\displaystyle \varphi } . This function φ {\displaystyle \varphi } is assumed to take positive values inside the region delimited by the curve Γ {\displaystyle \Gamma } and negative values outside. == The level-set equation == If the curve Γ {\displaystyle \Gamma } moves in the normal direction with a speed v {\displaystyle v} , then by chain rule and implicit differentiation, it can be determined that the level-set function φ {\displaystyle \varphi } satisfies the level-set equation ∂ φ ∂ t = v | ∇ φ | . {\displaystyle {\frac {\partial \varphi }{\partial t}}=v|\nabla \varphi |.} Here, | ⋅ | {\displaystyle |\cdot |} is the Euclidean norm (denoted customarily by single bars in partial differential equations), and t {\displaystyle t} is time. This is a partial differential equation, in particular a Hamilton–Jacobi equation, and can be solved numerically, for example, by using finite differences on a Cartesian grid. However, the numerical solution of the level set equation may require advanced techniques. Simple finite difference methods fail quickly. Upwinding methods such as the Godunov method are considered better; however, the level set method does not guarantee preservation of the volume and shape of the set level in an advection field that maintains shape and size, for example, a uniform or rotational velocity field. Instead, the shape of the level set may become distorted, and the level set may disappear over a few time steps. Therefore, high-order finite difference schemes, such as high-order essentially non-oscillatory (ENO) schemes, are often required, and even then, the feasibility of long-term simulations is questionable. More advanced methods have been developed to overcome this; for example, combinations of the leveling method with tracking marker particles suggested by the velocity field. == Example == Consider a unit circle in R 2 {\textstyle \mathbb {R} ^{2}} , shrinking in on itself at a constant rate, i.e. each point on the boundary of the circle moves along its inwards pointing normally at some fixed speed. The circle will shrink and eventually collapse down to a point. If an initial distance field is constructed (i.e. a function whose value is the signed Euclidean distance to the boundary, positive interior, negative exterior) on the initial circle, the normalized gradient of this field will be the circle normal. If the field has a constant value subtracted from it in time, the zero level (which was the initial boundary) of the new fields will also be circular and will similarly collapse to a point. This is due to this being effectively the temporal integration of the Eikonal equation with a fixed front velocity. == Applications == In mathematical modeling of combustion, LSM is used to describe the instantaneous flame surface, known as the G equation. Level-set data structures have been developed to facilitate the use of the level-set method in computer applications. Computational fluid dynamics Trajectory planning Optimization Image processing Computational biophysics Discrete complex dynamics (visualization of the parameter plane and the dynamic plane) == History == The level-set method was developed in 1979 by Alain Dervieux, and subsequently popularized by Stanley Osher and James Sethian. It has since become popular in many disciplines, such as image processing, computer graphics, computational geometry, optimization, computational fluid dynamics, and computational biology.
ACLU Mobile Justice
ACLU Mobile Justice was a video live streaming application developed for smartphones by various state chapters of the American Civil Liberties Union. It was intended to allow instant, secure video recording and transmission of interactions with, and perceived abuses by, law enforcement officers. Since its release by the ACLU of California for California residents, other versions of the app have been released for 16 other states and the District of Columbia by their ACLU chapters. It was discontinued in February 2025.
Odor source localization
Odor source localization (OSL) is the problem of locating the origin of an airborne or waterborne chemical plume using one or more mobile sensors, typically robots equipped with chemical sensors. The task sits at the intersection of robotics, fluid dynamics and machine olfaction. Chemical plumes in turbulent flows are intermittent and patchy, and most chemical sensors respond slowly and have limited selectivity, so the instantaneous reading available to a moving sensor is a poor proxy for the underlying time-averaged concentration field. Robotic OSL has been studied since the late 1980s and has applications including the detection of gas leaks, search and rescue after industrial accidents, and environmental monitoring of industrial emissions. == History == Robotic odor search emerged in the late 1980s and 1990s, drawing on earlier work in chemical ecology that had described how moths and other insects locate distant pheromone sources. R. A. Russell at Monash University was among the first to build mobile robots that followed chemical trails on the floor and tracked airborne odor plumes. Distributed and multi-robot odor search were investigated by Hayes, Martinoli and Goodman at the California Institute of Technology and EPFL, who studied cooperative plume-tracing on simulated and physical robot swarms. In 2007 Vergassola, Villermaux and Shraiman introduced infotaxis, an information-theoretic search strategy in which a sensor moves so as to maximize the expected information gain about source location, rather than following a chemical concentration gradient; the paper appeared in Nature and prompted substantial follow-up work in the robotics community. From the mid-2010s, multi-rotor unmanned aerial vehicles carrying lightweight chemical sensors became a common experimental platform for OSL research. == Problem formulation == OSL is generally decomposed into three sub-problems: plume detection (deciding whether a chemical signal is present), plume traversal (moving so as to remain in contact with the plume), and source declaration (deciding when the source has been reached). The mathematical difficulty depends strongly on the assumed dispersion model. In laminar or low-Reynolds number flows a Gaussian advection–diffusion model gives a smooth concentration field with a well-defined gradient. In turbulent flows, which dominate most realistic environments, the plume is filamentary: the sensor receives short, randomly spaced bursts of chemical separated by periods of zero signal, and the time-averaged field is not a useful guide on the time scales at which a robot must act. Source-term estimation, surveyed by Hutchinson and colleagues, additionally aims to recover both the position and the release rate of the source from the observed concentrations, often using probabilistic filters. == Biological inspiration == Many OSL strategies are explicitly modeled on the behavior of male moths flying upwind toward a pheromone source. As reviewed by Cardé and Willis, moths combine an upwind surge whenever they detect a filament of pheromone with a wider crosswind cast when contact is lost, producing a characteristic zig-zag trajectory that has been transposed onto mobile robots by several groups. Other biological models draw on the search behavior of dogs and of marine animals such as blue crabs and lobsters, which integrate chemical and bilateral hydrodynamic cues over much shorter ranges. == Algorithms and strategies == === Reactive strategies === Reactive strategies select the next motion as a direct function of the current sensor reading. Chemotaxis steers along the locally estimated concentration gradient, which is effective in laminar plumes but degrades severely in turbulence. Anemotaxis exploits a measured wind direction by surging upwind when chemical contact is made. The bio-inspired cast-and-surge family combines anemotaxis with a deterministic crosswind cast on contact loss, and is the dominant reactive approach for turbulent environments. === Probabilistic and information-theoretic strategies === Probabilistic methods maintain a posterior distribution over possible source locations and choose actions that improve that distribution. The infotaxis strategy of Vergassola, Villermaux and Shraiman selects the move that maximizes the expected reduction in entropy of the source-location posterior, and is effective in regimes where the spatial gradient is unusable. Bayesian source-term estimation extends this idea by inferring both source position and release rate, typically using particle filters or sequential Monte Carlo. === Map-based strategies === Map-based methods build a spatial model of the time-averaged gas distribution from sensor readings collected along the robot's trajectory and search for local maxima in that model. Lilienthal and colleagues describe a family of kernel-based gas distribution mapping techniques in which point measurements are convolved with a Gaussian kernel to produce a spatially extrapolated estimate. Such methods are most useful when the source can be assumed quasi-stationary and the robot is able to revisit locations. === Multi-robot and swarm strategies === Multiple robots searching cooperatively can shorten search times. Cooperative formations spread the sensors across the crosswind axis, making detection of an intermittent plume more likely. Swarm-based approaches, reviewed by Wang and colleagues, deploy larger numbers of simpler agents and rely on collective behavior rather than centralized planning; reported advantages include improved coverage of the search area and the possibility of locating multiple sources in parallel. == Sensors and platforms == Most OSL systems use metal-oxide semiconductor (MOX) sensors, photoionization detectors or electrochemical cells, which trade off sensitivity, selectivity, response time and power consumption. Ishida and colleagues describe how these sensors interact with airflow around the robot body, an effect that motivates careful aerodynamic design and active sampling. Mobile platforms include wheeled ground robots for indoor and structured outdoor environments, multi-rotor unmanned aerial vehicles for open spaces and elevated sources, and autonomous underwater vehicles for chemical plumes in the marine environment. == Notable systems == Among the early demonstrations, R. A. Russell's series of differential-drive robots at Monash University localized volatile sources in still and ventilated rooms during the 1990s. The Smelling Nano Aerial Vehicle reported by Burgués and colleagues used a Crazyflie nano-quadcopter (approximately 27 grams in mass and 10 cm across) carrying a custom MOX gas sensing board, and built three-dimensional gas distribution maps of indoor releases from sweeping flights of less than three minutes. The GADEN simulator, released by Monroy and colleagues, couples three-dimensional dispersion computed from an OpenFOAM CFD solver with models of MOX and photo-ionization gas sensors, and is widely used to test mobile-robot olfaction algorithms in simulation. == Applications == Reported applications include the localization of natural-gas and methane leaks in urban infrastructure, search for chemical contamination after industrial accidents, search and rescue, and environmental monitoring of industrial emissions. Drug- and explosives-detection robots are an adjacent application area, although these typically rely on close-range sniffing rather than long-range plume tracking. == Open challenges == Open challenges identified in recent reviews include the limited speed, selectivity and stability of available chemical sensors; the scarcity of standardized, large-scale benchmarks comparable to those available in computer vision; reliable handling of multi-source environments, where standard single-source assumptions fail; and the integration of OSL with other autonomous-vehicle subsystems such as obstacle avoidance and navigation in three-dimensional turbulent flow.
DeepRoute.ai
DeepRoute.ai (Chinese: 元戎启行) is a Chinese autonomous driving company founded in 2019 and headquartered in Shenzhen, China. The company develops full-stack self-driving solutions including perception, decision-making, and control systems. == History == DeepRoute.ai was founded in February 2019 in Shenzhen, China, by Zhou Guang (周光), who serves as the company's CEO. In September 2019, the company collaborated with Dongfeng for a live-streamed autonomous driving demonstration. In October 2019, during the 7th Military World Games, DeepRoute.ai conducted Robotaxi demonstration operations. In November 2019, it obtained an intelligent connected vehicle road test permit for public roads in Shenzhen. In October 2020, DeepRoute.ai signed an "Autonomous Driving Leadership Project" with Dongfeng to build one of China's largest autonomous fleets. In August 2020, DeepRoute.ai announced its partnership with Cao Cao Mobility, a Geely-backed ride-hailing company, to test Robotaxis in Hangzhou for daily operations, planning to provide Robotaxis during the 2022 Asian Games. In September 2021, DeepRoute.ai secured US$300 million in a Series B funding round led by Alibaba. In December 2021, the company unveiled its DeepRoute-Driver 2.0, an L4-level autonomous driving solution comprising five solid-state lidar sensors, eight cameras, a proprietary computing system and an optional millimeter-wave radar. with a production cost of under US$10,000. In June 2022, it partnered with Deppon Express to provide autonomous light truck freight transfer services. In March 2023, the company launched its high-precision map-free intelligent driving solution, DeepRoute-Driver 3.0. In November 2024, Great Wall Motor announced a $100 million Series C funding round for Deeproute. With this, Deeproute has completed five rounds of financing, raising a cumulative total of over $500 million. Its shareholders include Fosun RZ Capital, Yunqi Partners, Alibaba, Vision Plus Capital, and Dongfeng, among others. In the same month, Deeproute.ai emphasised that they were in "deep cooperation" with Nvidia and spoke on being part of the first batch of companies in China to get a hold of Nvidia's newer Thor chip for cars which will be used in a new system released next year. This new system will help manage more complex driving scenarios through visual cues. == Products == === VLA Model === VLA Model is a Vision–language–action model designed for autonomous driving systems. It integrates visual perception, semantic understanding, and action decision-making into a unified framework, aiming to enhance the safety and adaptability of advanced driver-assistance systems (ADAS) in complex road environments. The model was officially launched on August 26, 2025, as the core of DeepRoute.ai's DeepRoute IO 2.0 platform. The VLA model is characterized by its "visual-language-action" architecture, which incorporates a chain-of-thought (CoT) reasoning capability inspired by large language models. This design is intended to address the "black box" limitations of traditional end-to-end autonomous driving systems by enabling the model to analyze information, infer causality, and make decisions in a more transparent and interpretable manner. === Appliance === The company has partnered with several automakers including Dongfeng Motor Corporation and Geely to develop and test autonomous vehicles.
Opponent process
The opponent process is a hypothesis of color vision that states that the human visual system interprets information about color by processing signals from the three types of photoreceptor cells in an antagonistic manner. The three types of cones are called L, M, and S. The names stand for "Long wavelength sensitive,” "middle wavelength sensitive," and "short wavelength sensitive." The opponent-process theory implicates three opponent channels: L versus M, S versus (L+M), and a luminance channel (+ versus -). These cone-opponent mechanisms were at one time thought to be the neural substrate for a psychological theory called Hering's Opponent Colors Theory, which calls for three psychologically important opponent color processes: red versus green, blue versus yellow, and black versus white (luminance). The Opponent Colors Theory is named for the German physiologist Ewald Hering who proposed the idea in the late 19th century. However, it has been argued that Hering’s Opponent Colors Theory lacks adequate phenomenological and empirical support, and may not be a necessary feature of normal human color experience. Correspondingly, considerable physiological and behavioral evidence proves that the physiological cone opponent mechanisms do not constitute the neurobiological basis for Hering's Opponent Colors Theory. == Color theory == === Complementary colors === When staring at a bright color for a while (e.g. red), then looking away at a white field, an afterimage is perceived, such that the original color will evoke its complementary color (cyan, in the case of red input). When complementary colors are combined or mixed, they "cancel each other out" and become neutral (white or gray). That is, complementary colors are never perceived as a mixture; there is no "greenish red" or "yellowish blue", despite claims to the contrary. The strongest color contrast that a color can have is its complementary color. Complementary colors may also be called "opposite colors" and they were originally considered the primary evidence in support of Hering's Opponent Colors Theory. There are two fatal problems with this evidence. First, the complement of red is not green, as called for by Hering's theory; it is bluish-green. And second, there exists a complementary color for every color, so there is nothing special about the set of complementary pairs picked out by Hering's theory. === Unique hues === The colors that define the extremes for each opponent channel are called unique hues, as opposed to composite (mixed) hues. Ewald Hering first defined the unique hues as red, green, blue, and yellow, and based them on the concept that these colors could not be simultaneously perceived. For example, a color cannot appear both red and green. These definitions have been experimentally refined and are represented today by average hue angles of 353° (carmine red), 128° (cobalt green), 228° (cobalt blue), 58° (yellow). The unique hues are a defining feature of many psychological color spaces, but there is substantial evidence showing that the unique hues are not hard wired in the nervous system, contrary to the stipulations of Hering's Opponent Colors Theory. Unique hues can differ between individuals and are often used in psychophysical research to measure variations in color perception due to color-vision deficiencies or color adaptation. While there is considerable inter-subject variability when defining unique hues experimentally, an individual's unique hues are very consistent, to within a few nanometers of wavelength. == Physiological basis == === Relation to LMS color space === The trichromatic theory is in conflict with Hering's Opponent Colors Theory, although it is compatible with a physiological opponent process that compares the outputs of the different classes of cone types. The poles of these cone opponent mechanisms do not correspond to the unique hues of Hering's Opponent Colors Theory and unlike the unique hues, have no privilege in color perception. Most humans have three different cone cells in their retinas that facilitate trichromatic color vision. Colors are determined by the proportional excitation of these three cone types, i.e. their quantum catch. The levels of excitation of each cone type are the parameters that define LMS color space. To calculate the opponent process tristimulus values from the LMS color space, the cone excitations must be compared: The luminous (achromatic) opponent channel is a weighted sum of all three cone cells (plus the rod cells in some conditions). The red–green opponent channel is equal to the difference of the L- and M-cones. The blue–yellow opponent channel is equal to the difference of the S-cone and the average/weighted sum of the L- and M-cones. Most mammals have no L cone (the primate L cone arose from a gene duplication of the M cone opsin gene). These mammals still show two kinds of opponent channels in their retinal ganglion cells: the achromatic channel and the blue-yellow opponency channel. === Cone opponent mechanisms are encoded in the retina === The output of different types of cones are compared by cells in the retina including retina bipolar cells (which compare signals from L and M cones) and bistratified retinal ganglion cells (which compare S cone signals with L and M cone signals). The output of bipolar cells is relayed to the visual cortex by the retinal ganglion cells (RGCs) by way of a thalamic relay station called the lateral geniculate nucleus (LGN) of the thalamus. Much of the scientific knowledge of retinal ganglion cell physiology was obtained by neural recordings of cells in the LGN. The cone-opponent mechanisms in the retina and LGN represent a fundamental physiological opponent process but do not represent the unique hues (or Hering's Opponent Colors Theory). For example, the colors that best elicit responses of the bistratified S-(L+M)-opponent neurons are best described as purplish (or lavender) and lime-green, not "blue" and "yellow". The neurons are sometimes referred to as "blue–yellow" neurons, but this is a historical artifact dating to the time when it was thought that Hering's Opponent Colors Theory was hardwired by the retina and the mismatch between the colors to which they are optimally tuned and Hering's Opponent Colors was overlooked. Cone opponent mechanisms exist in the retinas of many mammals, including monkeys, mice, and cats. In primates, the LGN contains three major classes of layers: Magnocellular layers (M, large-cell) – responsible largely for the luminance channel Parvocellular layers (P, small-cell) – responsible largely for red–green opponency Koniocellular layers (K) – responsible largely for blue–yellow opponency, poor spatial resolution, long latency Other mammals such as cats also have three cell types denoted as X (magno), Y (parvo), and W (konio). The W type is beyond most doubt homologous to the primate K type. There are some subtle differences between the M and X types as well as the Y and P types to make the correspondence unclear. === Advantage === Transmitting information in opponent-channel color space could be advantageous over transmitting it in LMS color space ("raw" signals from each cone type). There is some overlap in the wavelengths of light to which the three types of cones (L for long-wave, M for medium-wave, and S for short-wave light) respond, so it is more efficient for the visual system (from a perspective of dynamic range) to record differences between the responses of cones, rather than each type of cone's individual response. Hurvich and Jameson argued that the use of opponent-channel color space would increase color contrast, making the information easier to process by later stages of vision. === Color blindness === Color blindness can be classified by the cone cell that is affected (protan, deutan, tritan) or by the opponent channel that is affected (red–green or blue–yellow). In either case, the channel can either be inactive (in the case of dichromacy) or have a lower dynamic range (in the case of anomalous trichromacy). For example, individuals with deuteranopia see little difference between the red and green unique hues. == History == Johann Wolfgang von Goethe first studied the physiological effect of opposed colors in his Theory of Colours in 1810. Goethe arranged his color wheel symmetrically "for the colours diametrically opposed to each other in this diagram are those which reciprocally evoke each other in the eye. Thus, yellow demands purple; orange, blue; red, green; and vice versa: Thus again all intermediate gradations reciprocally evoke each other." Ewald Hering proposed opponent color theory in 1892. He thought that the colors red, yellow, green, and blue are special in that any other color can be described as a mix of them, and that they exist in opposite pairs. That is, either red or green is perceived and never greenish-red: Even though yellow is a mixture of red and green in the RGB color theory, humans