Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011. The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers' attitudes through market research, customer service, and advertising. Instead, customers are controlling the conversation by using new media to communicate about products and companies. == Synopsis == The groundswell is characterized by several tactics that guide companies into using social technologies strategically and effectively. Listening: Businesses should listen to their customers to understand what the market is looking for in their products. In order to do this, a company needs to find out if their customers are using social technologies and how they are using them. Talking: Instead of advertising to customers, marketing departments should find creative ways to connect with users about their experience with a product and their feelings about the brand. One common method is participation in social networks. Energizing: Enthusiastic customers are part of the groundswell, and companies can recognize and appreciate these customers by creating online communities and social platforms where they can connect with the brand and provide reviews. Supporting: Businesses can harness the support of their own employees by creating internal social applications for them to connect with the brand, also known as enterprise social software. == Groundswell in action == === Examples === Some companies distinguish their product through the use of social technologies. Tom Dickson successfully marketed his Blendtec line of blenders through the viral marketing campaign Will It Blend? The groundswell spread marketing messages through Digg and YouTube with a small budget and little marketing experience. Other companies have been able to listen to and talk with the groundswell by building their own online communities. Procter & Gamble created beinggirl.com Archived 2016-04-10 at the Wayback Machine to introduce girls to P&G feminine care products. The community approach worked because the company could reach girls with information that might seem embarrassing or sensitive in a traditional marketing campaign. === Risks === Features of particular industries or companies can make direct customer engagement more difficult. For instance, some companies must work within industry regulations, national or multinational corporations must balance corporate and local engagement, and other companies must find ways to engage with customers on time-sensitive issues. == Reception == Kevin Allison of the Financial Times praised the book for its focus on Web analytics: "[Groundswell] is not so much a manifesto or a dissection of online culture as it is a how-to manual for executives and mid-level managers trying to navigate this fast-changing and often confusing environment." The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 CIO Insight, as one of the Top 10 Business-Tech Books of 2008 and one of 10 Insightful Web 2.0 Books Fortune as Magazine as one of the 3 best Web books of 2008 Advertising Age as number 3 of 10 Books You Should Have Read BusinessWeek as one of the Best Innovation & Design Books of 2008 "strategy+business" as one of the Best Business Books 2008 and “Top Shelf” in Marketing
Software durability
In software engineering, software durability means the solution ability of serviceability of software and to meet user's needs for a relatively long time. Software durability is important for user's satisfaction. For a software security to be durable, it must allow an organization to adjust the software to business needs that are constantly evolving, often in impulsive ways. Durability of software depends on four characteristics mainly; i.e. software trustworthiness, Human Trust for Serviceability, software dependability and software usability.
Software engine
A software engine is a core component of a complex software system. The word "engine" is a metaphor of a car's engine. Thus a software engine is a complex subsystem; not unlike how a car engine functions. Software engines work in conjunction with other components of a process or system. They typically have an input and an output, and the productivity is usually linear to running speed. There is no formal guideline for what should be called an engine, but the term has become widespread in the software industry. == Notable examples == === Multi-engine systems === Mainstream web browsers have both a browser engine and a JavaScript engine. Video games are often based on a game engine. Some of these also have specialized physics or graphics engines.
OpenFog Consortium
The OpenFog Consortium (sometimes stylized as Open Fog Consortium) was a consortium of high tech industry companies and academic institutions across the world aimed at the standardization and promotion of fog computing in various capacities and fields. The consortium was founded by Cisco Systems, Intel, Microsoft, Princeton University, Dell, and ARM Holdings in 2015 and now has 57 members across the North America, Asia, and Europe, including Forbes 500 companies and noteworthy academic institutions. The OpenFog consortium merged with the Industrial Internet Consortium, now the Industry IoT Consortium, on January 31, 2019. == History == OpenFog was created on November 19, 2015, by ARM Holdings, Cisco Systems, Dell, Intel, Microsoft, and Princeton University. The idea for a consortium centered on the advancement and dissemination of fog computing was thought up by Helder Antunes, a Cisco executive with a history in IoT, Mung Chiang, then a Princeton University professor and now President of Purdue University, and Dr. Tao Zhang, a Cisco Distinguished Engineer and CIO for the IEEE Communications Society then and now a manager at the National Institute of Standards and Technologies (NIST). The project was executed from concept to launch by Armando Pereira at PVentures Consulting, a Silicon Valley–based high-tech consulting firm. OpenFog released its reference architecture for fog computing on February 13, 2017. The Fog World Congress 2017, with Dr. Tao Zhang as its General Chair, was hosted in October 2017 by OpenFog, in conjunction with the IEEE Communications Society, as the first congress devoted to fog computing. == Administration == The OpenFog Consortium was governed by its board of directors, which is chaired by Cisco Senior Director Helder Antunes. The board of directors is made up of 11 seats, each representing one of the following companies and institutions: ARM, AT&T, Cisco, Dell, Intel, Microsoft, Princeton University, IEEE, GE, ZTE and Shanghai Tech University. The consortium's general membership comprised 13 academic members: Aalto University, Arizona State University, California Institute of Technology, Georgia State University, National Chiao Tung University, National Taiwan University, Shanghai Research Centre for Wireless Communication, Chinese University of Hong Kong, University of Colorado Boulder, University of Southern California, University of Pisa, Vanderbilt University, Wayne State University, and 20 additional members: Hitachi, Internet Initiative Japan, Itochu, Kii, Nebbiolo, PrismTech, NEC, NGD Systems, NTT Communications, OSIsoft, Real-time Innovations, relayr, Sakura Internet, Stichting imec Nederland, Toshiba, TTT Tech, Fujitsu, FogHorn Systems, TTTech and MARSEC. == Published work == The OpenFog Consortium published the white paper, "OpenFog Reference Architecture". This document outlines the eight pillars of an OpenFog architecture:Security; Scalability; Open; Autonomy; Programmability; RAS (reliability, availability and serviceability); Agility; and Hierarchy. It also incorporates a glossary for fog computing terms. In July 2018, the IEEE Standards Association announced it had adopted the OpenFog Reference Architecture as the first standard for fog computing.
Carrier cloud
In cloud computing, a carrier cloud is a class of cloud that integrates wide area networks (WAN) and other attributes of communications service providers’ carrier-grade networks to enable the deployment of highly-complex applications in the cloud. In contrast, classic cloud computing focuses on the data center and does not address the network connecting data centers and cloud users. This may result in unpredictable response times and security issues when business-critical data are transferred over the Internet. == History == The advent of virtualization technology, cost-effective computing hardware, and ubiquitous Internet connectivity have enabled the first wave of cloud services starting in the early years of the 21st century. But many businesses and other organizations hesitated to move to more demanding applications, from on-premises dedicated hardware to private or public clouds. As a response, communications service providers started in the 2010/2011 time frame to develop carrier clouds that address perceived weaknesses in existing cloud services. Cited weaknesses vary but often include possible downtime, security issues, high cost of custom software and data transfer, inflexibility of some cloud apps, poor customer and nonfulfillment of service level agreements (SLAs). == Characteristics == To enable the deployment of time-sensitive and business critical applications in the cloud, the carrier cloud is designed to match or even exceed the characteristics of on-premises deployments. Therefore, the carrier cloud is characterized by some or all of the following items: Configurable, elastic network performance: Typical cloud computing solutions use the best effort of the public Internet to connect cloud users and data centers. This approach provides instant connectivity but does not offer control over network capacities, latencies, and jitter. Carrier clouds address these gaps with content delivery networks and/or dedicated virtual private networks (VPN) at OSI layers 1 (optical wavelengths), 2 (data link layer), and 3 (network layer). These VPNs can be configured to offer the desired performance parameters and exhibit the same type of elasticity for the network that regular clouds provide for servers and storage. To achieve the requested performance parameters, such as low latency, cloud applications can be (automatically) allocated to distributed data centers that are close enough to the cloud users. Automatic resource placement: For a cloud with multiple data centers, information about both the data center and the connecting network is relevant for a decision of where to place cloud images and storage volumes. For this decision, carrier clouds can obtain relevant information about the network, e.g., using the Application-Layer Traffic Optimization (ALTO) protocol. High level of security and governance: Cloud application providers are subject to general and domain specific security, privacy, and governance requirements and regulations, such as the European Data Protection Directive and the U.S. Health Insurance Portability and Accountability Act. For added security, the wide area network of the carrier cloud can provide segregated encrypted or unencrypted network links that are not accessible from the general Internet. At the data center, the carrier cloud provides e.g. virtual private servers, management processes, logs, and documentation to fulfill security and governance rules. Location control: Fundamentally, cloud users should not be concerned with the geographic location of their cloud resources. However, privacy and other regulations may mandate that certain types of data must not be sent outside a national jurisdiction or other geographical region. Open APIs: Carrier clouds provide graphical user interfaces and Web application programming interfaces that allow cloud application providers to set up, manage, and monitor both, the data center and the WAN, of their cloud services. == Architecture == Carrier clouds encompass data centers at different network tiers and wide area networks that connect multiple data centers to each other as well as to the cloud users. Links between data centers are used for failover, overflow, backup, and geographic diversity. Carrier clouds can be set up as public, private, or hybrid clouds. The carrier cloud federates these cloud entities by using a single management system to orchestrate, manage, and monitor data center and network resources as a single system.
Unit of work
A unit of work is a behavioral pattern in software development. Martin Fowler has defined it as everything one does during a business transaction which can affect the database. When the unit of work is finished, it will provide everything that needs to be done to change the database as a result of the work. A unit of work encapsulates one or more code repositories[de] and a list of actions to be performed which are necessary for the successful implementation of self-contained and consistent data change. A unit of work is also responsible for handling concurrency issues, and can be used for transactions and stability patterns.[de]
Fuse Mediation Router
Fuse Mediation Router is an open source tool for integrating services using Enterprise Integration Patterns based on Apache Camel for use in enterprise IT organizations. It is certified, productized and fully supported by the people who wrote the code. Fuse Mediation Router uses a standard method of notation to go from diagram to implementation without coding. Fuse Mediation Router is a rule-based routing and process mediation engine that combines the ease of basic POJO development with the clarity of the standard Enterprise Integration Patterns. It can be deployed inside any container or be used stand-alone, and works directly with any kind of transport or messaging model to rapidly integrate existing services and applications. Fuse Mediation Router is now a part of Red Hat JBoss Fuse. == Tooling == FuseSource offers graphical, Eclipse-based tooling for Apache Camel for download.