Preference regression is a statistical technique used by marketers to determine consumers’ preferred core benefits. It usually supplements product positioning techniques like multi dimensional scaling or factor analysis and is used to create ideal vectors on perceptual maps. == Application == Starting with raw data from surveys, researchers apply positioning techniques to determine important dimensions and plot the position of competing products on these dimensions. Next they regress the survey data against the dimensions. The independent variables are the data collected in the survey. The dependent variable is the preference datum. Like all regression methods, the computer fits weights to best predict data. The resultant regression line is referred to as an ideal vector because the slope of the vector is the ratio of the preferences for the two dimensions. If all the data is used in the regression, the program will derive a single equation and hence a single ideal vector. This tends to be a blunt instrument so researchers refine the process with cluster analysis. This creates clusters that reflect market segments. Separate preference regressions are then done on the data within each segment. This provides an ideal vector for each segment. == Alternative methods == Self-stated importance method is an alternative method in which direct survey data is used to determine the weightings rather than statistical imputations. A third method is conjoint analysis in which an additive method is used.
Flektor
Flektor was a web application that allowed users the ability to create and "mashup" their own content (photos, videos, music, etc.) and share it via email, on social networking websites MySpace, Facebook, Blogger, Digg, eBay or on personal blogs. The company's website (Flektor.com) launched on April 2, 2007, and over 40,000 people began utilizing its features just one month later. Flektor closed down in January 2009. Flektor offered tools and widgets that included audio, video, photos, text, and approximately 100 effects, transitions and filters to be used with media. Users could create personalized slideshows, polls, postcards, and streaming video projects which the website calls "fleks". Flektor also offered Chat (used as a MySpace addon) and Movie Editor, which provided the ability to edit content and assets together. Users of Flektor could import media from websites like Photobucket and Google's YouTube, and then edit their content with the site's editing tools. Flektor's erstwhile competitors include Slide.com (founded by PayPal co-founder Max Levchin), RockYou!, Yahoo's JumpCut and Brightcove. == History == Flektor was created by Jason Rubin, Andy Gavin and former HBO executive Jason R. Kay. Both Rubin and Gavin spent most of their careers in the video game industry developing games for publishers like Electronic Arts, Universal Interactive Studios and Sony Computer Entertainment America. They founded a successful game development studio called Naughty Dog and were responsible for games such as Crash Bandicoot and Jak and Daxter. After selling Naughty Dog to Sony, Rubin focused on a comic book series called Iron and the Maiden before teaming up again with Gavin to venture into the web industry with Flektor. Jason Kay spent four years at Home Box Office, working as a consultant to the EVP of Business Development. They recruited former employee and then Naughty Dog Lead Programmer Scott Shumaker to lead the technology team along with Gavin. Ryan Evans joined shortly thereafter, spearheading product development. Flektor is based in Culver City, California. In May 2007, the company was sold to Fox Interactive Media, which is a division of News Corp., for more than $20 million. The deal coincided with Fox's acquisition of Photobucket, an image-hosting and sharing website. Fox Interactive Media already holds possession of MySpace, IGN Entertainment, FOXSports.com, AmericanIdol.com and Rotten Tomatoes. After the acquisition, Rubin, Gavin and Kay departed, leaving the studio in the hands of Shumaker and Evans. In the fall of 2007, Flektor partnered with its sister company, MySpace, and MTV to provide instant audience feedback via polls for the interactive MySpace/ MTV Presidential Dialogues series with presidential candidates Senator Barack Obama, Senator John McCain and John Edwards. Use of Flektor's polling system, enabled hosts John McLaughlin and Geoffrey Garin to cater their questions towards subjects of voter-interest. In the fall of 2008, Flektor built the official site for the 2008 Presidential debates, hosted at MyDebates. In January 2009, due to a company directive to focus on the core MySpace property, Fox Interactive announced that Flektor would be shut down, with some of its technology being incorporated into MySpace.
Zero-day vulnerability
A zero-day (also known as a 0-day) is a vulnerability or security hole in a computer system unknown to its developers or anyone capable of mitigating it. Until the vulnerability is remedied, threat actors can exploit it in a zero-day exploit, or zero-day attack. The term "zero-day" originally referred to the number of days since a new piece of software was released to the public, so "zero-day software" was obtained by hacking into a developer's computer before release. Eventually the term was applied to the vulnerabilities that allowed this hacking, and to the number of days that the vendor has had to fix them. Vendors who discover the vulnerability may create patches or advise workarounds to mitigate it, though users need to deploy that mitigation to eliminate the vulnerability in their systems. Zero-day attacks are severe threats. == Definition == Despite developers' goal of delivering a product that works entirely as intended, virtually all products contain software and hardware bugs. If a bug creates a security risk, it is called a vulnerability. Vulnerabilities vary in their ability to be exploited by malicious actors. Some are not usable at all, while others can be used to disrupt the device with a denial of service attack. The most dangerous allow the attacker to inject and run their own code, without the user being aware of it. Although the term "zero-day" initially referred to the time since the vendor had become aware of the vulnerability, zero-day vulnerabilities can also be defined as the subset of vulnerabilities for which no patch or other fix is available. A zero-day exploit is any exploit that takes advantage of such a vulnerability. == Exploits == An exploit is the delivery mechanism that takes advantage of the vulnerability to penetrate the target's systems, for such purposes as disrupting operations, installing malware, or exfiltrating data. Researchers Lillian Ablon and Andy Bogart write that "little is known about the true extent, use, benefit, and harm of zero-day exploits". Exploits based on zero-day vulnerabilities are considered more dangerous than those that take advantage of a known vulnerability. However, it is likely that most cyberattacks use known vulnerabilities, not zero-days. Governments of states are the primary users of zero-day exploits, not only because of the high cost of finding or buying vulnerabilities, but also the significant cost of writing the attack software. Nevertheless, anyone can use a vulnerability, and according to research by the RAND Corporation, "any serious attacker can always get an affordable zero-day for almost any target". Many targeted attacks and most advanced persistent threats rely on zero-day vulnerabilities. In 2017, the average time to develop an exploit from a zero-day vulnerability was estimated at 22 days. The difficulty of developing exploits has been increasing over time due to increased anti-exploitation features in popular software. === Window of vulnerability === Zero-day vulnerabilities are often classified as alive—meaning that there is no public knowledge of the vulnerability—and dead—the vulnerability has been disclosed, but not patched. If the software's maintainers are actively searching for vulnerabilities, it is a living vulnerability; such vulnerabilities in unmaintained software are called immortal. Zombie vulnerabilities can be exploited in older versions of the software but have been patched in newer versions. Even publicly known and zombie vulnerabilities are often exploitable for an extended period. Security patches can take months to develop, or may never be developed. A patch can have negative effects on the functionality of software and users may need to test the patch to confirm functionality and compatibility. Larger organizations may fail to identify and patch all dependencies, while smaller enterprises and personal users may not install patches. Research suggests that risk of cyberattack increases if the vulnerability is made publicly known or a patch is released. Cybercriminals can reverse engineer the patch to find the underlying vulnerability and develop exploits, often faster than users install the patch. According to research by RAND Corporation published in 2017, zero-day exploits remain usable for 6.9 years on average, although those purchased from a third party only remain usable for 1.4 years on average. The researchers were unable to determine if any particular platform or software (such as open-source software) had any relationship to the life expectancy of a zero-day vulnerability. Although the RAND researchers found that 5.7 percent of a stockpile of secret zero-day vulnerabilities will have been discovered by someone else within a year, another study found a higher overlap rate, as high as 10.8 percent to 21.9 percent per year. == Countermeasures == Because, by definition, there is no patch that can block a zero-day exploit, all systems employing the software or hardware with the vulnerability are at risk. This includes secure systems such as banks and governments that have all patches up to date. Security systems are designed around known vulnerabilities, and repeated exploitations of a zero-day exploit could continue undetected for an extended period of time. Although there have been many proposals for a system that is effective at detecting zero-day exploits, this remains an active area of research in 2023. Many organizations have adopted defense-in-depth tactics so that attacks are likely to require breaching multiple levels of security, which makes it more difficult to achieve. Conventional cybersecurity measures such as training and access control — including multi-factor authentication, least-privilege access, and air-gapping makes it harder to compromise systems with a zero-day exploit. Since writing perfectly secure software is impossible, some researchers argue that driving up the cost of exploits is considered a good strategy to reduce the burden of cyberattacks. == Market == Zero-day exploits can fetch millions of dollars. There are three main types of buyers: White: the vendor, or to third parties such as the Zero Day Initiative that disclose to the vendor. Often such disclosure is in exchange for a bug bounty. Not all companies respond positively to disclosures, as they can cause legal liability and operational overhead. It is not uncommon to receive cease-and-desist letters from software vendors after disclosing a vulnerability for free. Gray: the largest and most lucrative. Government or intelligence agencies buy zero-days and may use it in an attack, stockpile the vulnerability, or notify the vendor. The United States federal government is one of the largest buyers. As of 2013, the Five Eyes (United States, United Kingdom, Canada, Australia, and New Zealand) captured the plurality of the market and other significant purchasers included Russia, India, Brazil, Malaysia, Singapore, North Korea, and Iran. Middle Eastern countries were poised to become the biggest spenders. Black: organized crime, which typically prefers exploit software rather than just knowledge of a vulnerability. These users are more likely to employ "half-days" where a patch is already available. In 2015, the markets for government and crime were estimated at least ten times larger than the white market. Sellers are often hacker groups that seek out vulnerabilities in widely used software for financial reward. Some will only sell to certain buyers, while others will sell to anyone. White market sellers are more likely to be motivated by non pecuniary rewards such as recognition and intellectual challenge. Selling zero-day exploits is legal. Despite calls for more regulation, law professor Mailyn Fidler says there is little chance of an international agreement because key players such as Russia and Israel are not interested. The sellers and buyers that trade in zero-days tend to be secretive, relying on non-disclosure agreements and classified information laws to keep the exploits secret. If the vulnerability becomes known, it can be patched and its value consequently crashes. Because the market lacks transparency, it can be hard for parties to find a fair price. Sellers might not be paid if the vulnerability was disclosed before it was verified, or if the buyer declined to purchase it but used it anyway. With the proliferation of middlemen, sellers could never know to what use the exploits could be put. Buyers could not guarantee that the exploit was not sold to another party. Both buyers and sellers advertise on the dark web. Research published in 2022 based on maximum prices paid as quoted by a single exploit broker found a 44 percent annualized inflation rate in exploit pricing. Remote zero-click exploits could fetch the highest price, while those that require local access to the device are much cheaper. Vulnerabilities in widely used software are also more expensive. They estimated that around 400 to 1,500 people sold exploits to th
Olio (app)
Olio is a mobile app for sharing by giving away, getting, borrowing or lending things in your community for free, aiming to reduce household and food waste. It does this by connecting neighbours with spare food or household items to others nearby who wish to pick up those items. The food must be edible; it can be raw or cooked, sealed or open. Non-food items often listed on Olio include books, clothes and furniture. Those donating surplus food can be individuals or companies such as food retailers, restaurants, corporate canteens, food photographers etc., and donations can take place on an ad-hoc or recurrent basis. For example, some supermarket chains in the UK, including Tesco, the Midcounties Co-operative, Morrisons, Sainsbury's and Iceland have piloted Olio as an 'online food bank' to donate food and to reduce their waste. In March 2022, Olio partnered with Pandamart in Singapore. First launched in early 2015 by Tessa Clarke and Saasha Celestial-One, by October 2017 the company had raised $2.2 million in funding. Olio subsequently performed a series A funding round of $6 million in 2018 and a Series B of $43 million. Notable investors include Accel, Octopus Ventures and VNV Global. The Olio app had around 7 million registered users as of May 2023.
Secure state
A secure state is an information systems security term to describe where entities in a computer system are divided into subjects and objects, and it can be formally proven that each state transition preserves security by moving from one secure state to another secure state. Thereby it can be inductively proven that the system is secure. As defined in the Bell–LaPadula model, the secure state is built on the concept of a state machine with a set of allowable states in a system. The transition from one state to another state is defined by transition functions. A system state is defined to be "secure" if the only permitted access modes of subjects to objects are in accordance with a security policy.
OrCam device
OrCam devices such as OrCam MyEye are portable, artificial vision devices that allow visually impaired people to understand text and identify objects through audio feedback, describing what they are unable to see. Reuters described an important part of how it works as "a wireless smartcamera" which, when attached outside eyeglass frames, can read and verbalize text, and also supermarket barcodes. This information is converted to spoken words and entered "into the user’s ear." Face-recognition is also part of OrCam's feature set. == Devices == OrCam Technologies Ltd has created three devices; OrCam MyEye 2.0, OrCam MyEye 1, and OrCam MyReader. OrCam My Eye 2.0: OrCam debuted the second-generation model, the OrCam MyEye 2.0 in December 2017. About the size of a finger, the MyEye 2.0 is battery-powered, and has been compressed into a self-contained device. The device snaps onto any eyeglass frame magnetically. Orcam 2.0 is small and light (22.5 grams/0.8 ounces) with functionality to restore independence to the visually impaired. It comes in two versions. The basic model can read text, and a more advanced one adds features such as face recognition and barcode reading. As of July 2023, the retail cost is between $4000 and $6000 (USD). == Clinical Studies == JAMA Ophthalmology: In 2016 JAMA Ophthalmology conducted a study involving 12 legally blind participants to evaluate the usefulness of a portable artificial vision device (OrCam) for patients with low vision. The results showed that the OrCam device improved the patient's ability to perform tasks simulating those of daily living, such as reading a message on an electronic device, a newspaper article or a menu. Wills Eye: Wills Eye was a clinical study designed to measure the impact of the OrCam device on the quality of life of patients with End-stage Glaucoma. The conclusion was that OrCam, a novel artificial vision device using a mini-camera mounted on eyeglasses, allowed legally blind patients with end-stage glaucoma to read independently, subsequently improving their quality of life. == Employee testing == The New York Times described how a pre-release OrCam device was used by a Coloboma-impaired employee of the device's developer in 2013 for grocery shopping. It was the small size of the prototype rather than the functionality that gave her added mobility in an Israeli store's aisles. Added life-enhancement was described: "to both recognize and speak .. bus numbers .. traffic lights." == Social aspects == In contrast to an early version of Google Glass, which "failed ... because .. Glass wearers were ..mocked", early OrCam devices used designs that "clip unobtrusively on your shirt or perhaps your belt." In addition, it does not record sounds or images, what was called "the privacy puzzle that stumped Google. One 2018 technology reviewer wrote that he wished it had a headphone jack "so it would be less disruptive in places where others are working." An attempt was made to use bone conduction. == USA introduction == In 2018 a team headed by New York Assemblyman Dov Hikind introduced use of OrCam devices to ten individuals screened for what he termed "new Israeli technology that really makes a difference to the blind." Although not the first USA success, it was more focused than a publicly funded project that was authorized in 2016 by a California government agency. Also in 2016 the Chicago Lighthouse for the Blind demonstrated its use. == Technology == In the area of hardware, miniaturization has been quite important, but one major area, software, was mentioned by Assemblyman Hikind, and reported by The Times of Israel is the "AI-driven algorithms" that "reports .. how many people are in a room. In addition to reading printed text, it can also aid in "seeing" what is on a television or computer screen. Although OrCam can't help with handwritten information, it can reuse information, the basis of recognizing "US currency, and even faces." === Features === While early language support was for English, French, German, Hebrew and Spanish, others now available include Danish, Dutch, Finnish, Italian, Norwegian, Portuguese and Swedish. == History == OrCam Technologies Ltd was founded in 2010 by Professor Amnon Shashua and Ziv Aviram. Before co-founding OrCam, the two in 1999 co-founded Mobileye, an Israeli company that develops vision-based advanced driver-assistance systems (ADAS) providing warnings for collision prevention and mitigation, which was acquired by Intel for $15.3 billion in 2017. OrCam launched OrCam MyEye in 2013 after years of development and testing, and began selling it commercially in 2015. In its early years, the company raised $22 million, $6 million of which came from Intel Capital. By 2014, Intel, which was also investing in Google Glass, had invested $15 million in Orcam. In March 2017, OrCam had raised $41 million in capital, making it worth $600 million. === Marketing === One outcome of initial marketing in the USA was that they "reached a deal with the California Department of Rehabilitation, ...qualifying blind and visually impaired state residents." == OrCam Technologies Ltd == OrCam Technologies Ltd. is the Israeli-based company producing these OrCam devices, which are wearable artificial intelligence space. The company develops and manufactures assistive technology devices for individuals who are visually impaired, partially sighted, blind, print disabilities, or have other disabilities. OrCam headquarters is located in Jerusalem, operating under the company name OrCam Technologies Ltd. OrCam has over 150 employees, is headquartered in Jerusalem, and has offices in New York, Toronto, and London. == Awards == 2018 Last Gadget Standing Winner 2018 CES Innovation Awards Honoree in Accessible Tech 2017 NAIDEX Innovation Award 2016 Louise Braille Corporate Recognition Award 2016 Silmo-d-Or Award
UpScrolled
UpScrolled is an Australian social media platform for microblogging and short-form online video sharing that was launched in June 2025 by Recursive Methods Pty Ltd. It was founded by Issam Hijazi. == History == UpScrolled was launched in June 2025 by Recursive Methods Pty Ltd. It was founded by Issam Hijazi, a Palestinian-Australian app developer. UpScrolled is backed by the Tech for Palestine incubator. In January 2026, UpScrolled saw increased attention and number of downloads after the acquisition of TikTok by a group of pro-Donald Trump US investors, including Larry Ellison, which led to calls to boycott TikTok and migrate to other apps. TikTok was alleged to be suppressing pro-Palestinian content, as well as news surrounding the killing of Alex Pretti in Minneapolis on the platform. UpScrolled subsequently climbed to the top 10 of Apple's App Store list of free apps. The app saw a reported 2,850% increase in downloads between 22 and 24 January 2026. As of 27 January 2026, UpScrolled "had been downloaded about 400,000 times in the US and 700,000 globally since launching in June 2025". The app became the most downloaded app in the Apple App store on 29 January 2026, following allegations that TikTok was suppressing videos and content opposed to Immigration and Customs Enforcement (ICE) under its new ownership. By 2 February 2026, UpScrolled had reached 2.5 million users. According to the Google Play Store and the Apple App Store, it has become the most downloaded social media app in the United States and Canada, with rising interest in the United Kingdom, France, Germany and Italy. On 14 February, UpScrolled was suspended from the Google Play Store; the suspension was reverted by 15 February. == Founder == Hijazi was born in Jordan. His parents and grandparents are from Safad, a northern Israeli city near the Lebanese border. He worked for IBM and Oracle prior to starting UpScrolled. Hijazi told Rest of World that he launched UpScrolled in response to Israel's genocide in Gaza which followed the October 7 attacks. He said, "I couldn't take it anymore. I lost family members in Gaza, and I didn't want to be complicit. So I was like, I'm done with this, I want to feel useful. I found this gap in the market, with a lot of people asking why there is no alternative to the Big Tech platforms for their content, which was getting censored." Hijazi also alleges that social media accounts that were posting pro-Palestinian content were getting shadow banned on larger platforms, and alleges that even his account was not exempt from being targeted by censors. Hijazi has further elaborated on the importance of social media independence to further the Palestinian cause. In January 2026, Web Summit Qatar announced that Hijazi would be an opening night speaker. Following the announcement, there was a surge in ticket sales for the summit. Hijazi lives in Sydney with his wife and daughter. He lost 60 family members during the Gaza war. == Features == UpScrolled's algorithm allows users to discover posts based on likes, comments, and shares with time decay and some randomness, all chronologically, with "no manipulation" according to the app's website. UpScrolled has an interface resembling a mix of Instagram and Twitter, allowing users to post and view text posts, photos, and videos. It also lets users send private messages to each other. The app is currently available for iOS and Android devices, with plans to upscale. UpScrolled does not include Israel as an option in its location selection menu. Cities such as Tel Aviv are included under "Occupied Territories of Palestine", and Palestine can also be set as the location. UpScrolled says that it is against censorship and shadow banning, and describes itself as "belong[ing] to the people who use it — not to hidden algorithms or outside agendas". Hijazi said, "The other platforms claim to be free speech platforms. But when it comes to anything on Palestine, that's a different story." UpScrolled states that it "does not tolerate hate speech, propaganda, or bad-faith behaviour, but it also refuses to silence voices quietly or without explanation". == User base and content == Al Jazeera reported that posts expressing pro-Palestinian sentiment or depicting the continued suffering in the Gaza Strip were "flooding" the app. Political and global issues such as the Gaza war are prominent. Content includes updates from the Gaza Freedom Flotilla, posts by doctors working in Gaza, video essays about Palantir’s influence within the military and calls for boycotts of Israel. It has been used by Gazans to crowdfund and record daily life. Celebrity users of UpScrolled include American labour activist Chris Smalls and actor Jacob Berger, both of whom were on the July 2025 Gaza Freedom Flotilla. Political figures have also joined UpScrolled, such as South African politician and Economic Freedom Fighters leader Julius Malema, and Islamic Revolutionary Guard Corps commander Esmail Qaani. One user said that most early users were attracted to the platform for the opportunity to criticize Zionism. The Jewish Telegraphic Agency (JTA) reported that UpScrolled was observed to be "flooded" with antisemitic and anti-Israel content, including Holocaust denial and accusations that Israel carried out the 9/11 attacks. In a statement, UpScrolled said, "Our content moderation hasn't been able to keep up with the massive rise of users this week. We're working with digital rights experts to grow our Trust & Safety team and are beefing up our content moderation to prevent this. We apologise to all impacted users, thank you for being part of Upscrolled." The Times reported in February 2026 that UpScrolled was hosting content that could potentially breach UK law, including antisemitic content and posts promoting Hamas, Hezbollah, Islamic State and Al-Qaeda, as well as footage of the 2019 Christchurch mosque shootings and content praising the perpetrators of the 2019 Halle synagogue shooting and 2018 Pittsburgh synagogue shooting. Antisemitic influencers Lucas Gage, Jake Shields, Stew Peters and Anastasia Maria Loupis have accounts on UpScrolled. UpScrolled’s policies prohibit threats, glorification of harm or support for terrorist or violent groups. Hijazi said harmful content was being uploaded to UpScrolled and the company had expanded its content moderation team and upgraded its technology infrastructure to deal with the issue. In May 2026, Moment magazine said that users had identified some antisemitic content, pornography and extremist videos on the platform. The magazine said there were gaps in content moderation due to the small size of the developer team. == Reception == In January 2026, the Council on American–Islamic Relations (CAIR) praised UpScrolled for "pledging to protect the free flow of ideas on its platform, including both support for and opposition to the Israeli government's human rights abuses." Guy Christensen, a pro-Palestinian social media celebrity, has encouraged his audience to download UpScrolled. Christensen characterized UpScrolled as having "no censorship, no ownership by billionaires who put their interests and biases onto you to control you". He compared the platform to others like TikTok, saying that Israel is behind censorship that wouldn't happen on UpScrolled. Jaigris Hodson, an associate professor of Interdisciplinary Studies at Royal Roads University in Canada, has argued that "Network effects mean that unless UpScrolled continues its explosive growth, people are unlikely to continue to choose it over the more established TikTok. At best, we might see a Twitter/X effect, which is where TikTok will host more pro-U.S. government content creators and those people who want to follow them, and UpScrolled will host more critical content creators and their followers."