AI washing is a deceptive marketing tactic that consists of promoting a product or a service by overstating the role of artificial intelligence (AI) and the integration of it. Companies often involve in the practice to mislead customers to boost their offerings, and to secure funding from investors. The practice raises concerns regarding transparency, and legal issues. == Definition == AI washing is a deceptive marketing practice. It involves promoting a product or a service by overstating the role of artificial intelligence (AI) and its integration in the design and manufacture of the same. The practice raises concerns regarding transparency, compliance with security regulations, and consumer trust in the AI industry potentially hampering legitimate advancements in AI. The term was first defined by the AI Now Institute, a research institute based at New York University in 2019. The term is derived from greenwashing, another deceptive marketing technique that misrepresents a product's environmental impact in a similar manner. AI washing might involve a company claiming to have used AI in the development or enhancement of its products or services without its actual involvement, or using buzzwords such as "smart" or "AI-powered" without the product actually offering it or making use of it. A company may overstate the usage of AI or misuse the term, which is also construed as AI washing. In 2026, The Washington Post defined AI washing as "a trend for bosses to blame layoffs on the productive capabilities of AI and its ability to replace workers, even when job cuts may have little to do with the technology". == Usage and effects == AI washing can lead to deception of customers and misleading of investors. It is also an illegal and unethical practice that lacks transparency regarding disclosing the details of a product or a service. Companies get involved in such a practice often in response to competition who might have used AI in their offerings. It might also be used as a ploy to secure funding and investment, assuming that it will attract them towards it. AI washing has been compared to dot-com bubble, when businesses appended "dot-com" to the end of the business name to boost their valuation. In September 2023, Coca-Cola released a new product called Coca-Cola Y3000, and the company stated that the Y3000 flavor had been "co-created with human and artificial intelligence". The company was accused of AI washing due to no proof of AI involvement in the creation of the product, and critics believed that AI was used as a way to grab consumer attention more than it was used in the actual product creation. In 2026, mass tech layoffs were attributed to AI washing from AI innovation instead of balance sheet restructuring. == Mitigation == Companies are expected to be transparent and clearer in communicating the usage of AI in their products or services. Consumers can mitigate the same by requesting for hard evidence from the companies regarding the usage of AI tools. Customers should evaluate the product or service as a whole rather than being swayed by the usage of AI. Informed decision making and purchasing can keep them from falling for such marketing gimmicks. The United States Securities and Exchange Commission (SEC) imposes penalties for companies indulging in such practices. In March 2024, the SEC imposed the first civil penalties on two companies for misleading statements about their use of AI, and in July 2024, it charged a corporate executive from a supposed AI hiring startup with fraud for the usage of buzzwords related to AI.
DBGallery
DBGallery, short for Database Gallery, is a cloud-based Software as a Service (SaaS) and on-prem webserver for teams of various sizes. DBGallery enables users to centrally store, manage, catalog, archive, and securely share image, video, and document files. It facilitates version control, detects duplicates, and offers an intuitive and advanced search functionality, making assets easily accessible to all users. It takes advantage of current AI technologies to automatically add significant metadata to images, facilitates custom-trained AI models, and offers bespoke AI features. Additionally, DBGallery provides team management tools, workflow management, an activity audit trail, and other collaborative features that foster a productive environment for both internal and external stakeholders. == History == DBGallery's first public release was December 2007. Since then each year has seen continuous enhancements. 2013 added support for additional non-English languages in its meta-data. 2014 added support for creating custom data fields for tagging and search. In 2015 included the ability to auto-tag images using Reverse Geocoding. 2018 added artificial intelligence (AI) image recognition as a further addition to auto-tagging. March 2020 added complete image collection management via the web (e.g. file and folder drag and drop), a new collection dashboard, custom data layouts, and an improved audit trail. 2021 saw user experience improvements provided by improved styling and performance enhancements. Version 12 was released in October 2021. It added the ability to upload unlimited file sizes and made significant performance improvements for very large collections. June 2022 saw the release of a global duplicate images search. In late 2022, DBGallery began offering significantly reduced cloud storage cost, at a third of its previous prices, which played into its recent high-volume/high-capacity capabilities and its clients' subsequent demand for additional storage. 2023 saw improvements in user and role management, introduced it's mobile app (PWA), and improved custom-trained object detection. Release 14.0 in the spring of 2024 had large sharing improvements and a new find related images feature. Winter 2025's v15 release introduced AI-generated image descriptions, image-to-text, and facial recognition.
Procedural reasoning system
In artificial intelligence, a procedural reasoning system (PRS) is a framework for constructing real-time reasoning systems that can perform complex tasks in dynamic environments. It is based on the notion of a rational agent or intelligent agent using the belief–desire–intention software model. A user application is predominately defined, and provided to a PRS system is a set of knowledge areas. Each knowledge area is a piece of procedural knowledge that specifies how to do something, e.g., how to navigate down a corridor, or how to plan a path (in contrast with robotic architectures where the programmer just provides a model of what the states of the world are and how the agent's primitive actions affect them). Such a program, together with a PRS interpreter, is used to control the agent. The interpreter is responsible for maintaining beliefs about the world state, choosing which goals to attempt to achieve next, and choosing which knowledge area to apply in the current situation. How exactly these operations are performed might depend on domain-specific meta-level knowledge areas. Unlike traditional AI planning systems that generate a complete plan at the beginning, and replan if unexpected things happen, PRS interleaves planning and doing actions in the world. At any point, the system might only have a partially specified plan for the future. PRS is based on the BDI or belief–desire–intention framework for intelligent agents. Beliefs consist of what the agent believes to be true about the current state of the world, desires consist of the agent's goals, and intentions consist of the agent's current plans for achieving those goals. Furthermore, each of these three components is typically explicitly represented somewhere within the memory of the PRS agent at runtime, which is in contrast to purely reactive systems, such as the subsumption architecture. == History == The PRS concept was developed by the Artificial Intelligence Center at SRI International during the 1980s, by many workers including Michael Georgeff, Amy L. Lansky, and François Félix Ingrand. Their framework was responsible for exploiting and popularizing the BDI model in software for control of an intelligent agent. The seminal application of the framework was a fault detection system for the reaction control system of the NASA Space Shuttle Discovery. Development on this PRS continued at the Australian Artificial Intelligence Institute through to the late 1990s, which led to the development of a C++ implementation and extension called dMARS. == Architecture == The system architecture of SRI's PRS includes the following components: Database for beliefs about the world, represented using first order predicate calculus. Goals to be realized by the system as conditions over an interval of time on internal and external state descriptions (desires). Knowledge areas (KAs) or plans that define sequences of low-level actions toward achieving a goal in specific situations. Intentions that include those KAs that have been selected for current and eventual execution. Interpreter or inference mechanism that manages the system. == Features == SRI's PRS was developed for embedded application in dynamic and real-time environments. As such it specifically addressed the limitations of other contemporary control and reasoning architectures like expert systems and the blackboard system. The following define the general requirements for the development of their PRS: asynchronous event handling guaranteed reaction and response types procedural representation of knowledge handling of multiple problems reactive and goal-directed behavior focus of attention reflective reasoning capabilities continuous embedded operation handling of incomplete or inaccurate data handling of transients modeling delayed feedback operator control == Applications == The seminal application of SRI's PRS was a monitoring and fault detection system for the reaction control system (RCS) on the NASA space shuttle. The RCS provides propulsive forces from a collection of jet thrusters and controls altitude of the space shuttle. A PRS-based fault diagnostic system was developed and tested using a simulator. It included over 100 KAs and over 25 meta level KAs. RCS specific KAs were written by space shuttle mission controllers. It was implemented on the Symbolics 3600 Series LISP machine and used multiple communicating instances of PRS. The system maintained over 1000 facts about the RCS, over 650 facts for the forward RCS alone and half of which are updated continuously during the mission. A version of the PRS was used to monitor the reaction control system on the Space Shuttle Discovery. PRS was tested on Shakey the robot including navigational and simulated jet malfunction scenarios based on the space shuttle. Later applications included a network management monitor called the Interactive Real-time Telecommunications Network Management System (IRTNMS) for Telecom Australia. == Extensions == The following list the major implementations and extensions of the PRS architecture. UM-PRS OpenPRS (formerly C-PRS and Propice) AgentSpeak Distributed multi-agent reasoning system (dMARS) GORITE JAM JACK Intelligent Agents SRI Procedural Agent Realization Kit (SPARK) PRS-CL
DreamBooth
DreamBooth is a deep learning generation model used to personalize existing text-to-image models by fine-tuning. It was developed by researchers from Google Research and Boston University in 2022. Originally developed using Google's own Imagen text-to-image model, DreamBooth implementations can be applied to other text-to-image models, where it can allow the model to generate more fine-tuned and personalized outputs after training on three to five images of a subject. == Technology == Pretrained text-to-image diffusion models, while often capable of offering a diverse range of different image output types, lack the specificity required to generate images of lesser-known subjects, and are limited in their ability to render known subjects in different situations and contexts. The methodology used to run implementations of DreamBooth involves the fine-tuning the full UNet component of the diffusion model using a few images (usually 3--5) depicting a specific subject. Images are paired with text prompts that contain the name of the class the subject belongs to, plus a unique identifier. As an example, a photograph of a [Nissan R34 GTR] car, with car being the class); a class-specific prior preservation loss is applied to encourage the model to generate diverse instances of the subject based on what the model is already trained on for the original class. Pairs of low-resolution and high-resolution images taken from the set of input images are used to fine-tune the super-resolution components, allowing the minute details of the subject to be maintained. == Usage == DreamBooth can be used to fine-tune models such as Stable Diffusion, where it may alleviate a common shortcoming of Stable Diffusion not being able to adequately generate images of specific individual people. Such a use case is quite VRAM intensive, however, and thus cost-prohibitive for hobbyist users. The Stable Diffusion adaptation of DreamBooth in particular is released as a free and open-source project based on the technology outlined by the original paper published by Ruiz et. al. in 2022. Concerns have been raised regarding the ability for bad actors to utilise DreamBooth to generate misleading images for malicious purposes, and that its open-source nature allows anyone to utilise or even make improvements to the technology. In addition, artists have expressed their apprehension regarding the ethics of using DreamBooth to train model checkpoints that are specifically aimed at imitating specific art styles associated with human artists; one such critic is Hollie Mengert, an illustrator for Disney and Penguin Random House who has had her art style trained into a checkpoint model via DreamBooth and shared online, without her consent.
ELVIS Act
The ELVIS Act or Ensuring Likeness Voice and Image Security Act, signed into law by Tennessee Governor Bill Lee on March 21, 2024, marked a significant milestone in the area of regulation of artificial intelligence and public sector policies for artists in the era of artificial intelligence (AI) and AI alignment. It was noted as the first enacted legislation in the United States specifically designed to protect musicians from the unauthorized use of their voices through artificial intelligence technologies and against audio deepfakes and voice cloning. This legislation distinguishes itself by adding penalties for copying a performer's voice. == Origin and advocacy == The inception of the ELVIS Act has been attributed to Gebre Waddell, founder of Sound Credit, who initially conceptualized a framework in 2023 that later evolved into the legislation. Representative Justin J. Pearson acknowledged Waddell's pivotal role during the March 4 House Floor Session on the bill. Leading Tennessee musicians supported the ELVIS Act. Tennessee Governor Bill Lee endorsed it as a Governor's Bill, and it was introduced in the Tennessee Legislature as House Bill 2091 by William Lamberth (R-44) and Senate Bill 2096 by Jack Johnson (R-27). The ELVIS Act is an amendment to a 1984 law that was the result of the Elvis Presley estate litigation for controlling how his likeness could be used after death. == Lobbying from the recording industry == The legislative journey of the ELVIS Act included a broad coalition of music industry stakeholders, including: These organizations, led by the Recording Academy and the RIAA, played roles in drafting the legislation, advocating for passage, and rallying support among the industry and legislators. The act gained momentum through discussions that bridged industry concerns with legislative action. This collaborative process led to a proposal that specifically targets the use of AI to create unauthorized reproductions of artists' voices and images. == Opposition == The ELVIS Act saw industry opposition from the Motion Picture Association, including testimony in the House Banking & Consumer Affairs Subcommittee, including remarks that the law risks "interference with our members’ ability to portray real people and events." TechNet, representing companies such as OpenAI, Google and Amazon, expressed their opposition in the hearing to the bill as drafted, asserting that the language was too broadly written and could have unintended consequences. Other concerns included its potential application to cover bands, but lawmakers assured people that this was not the intention. The bill passed the Tennessee House and Senate with a unanimous, bi-partisan vote including 93 ayes and 0 Noes in the House, and 30 ayes and 0 noes in the Senate. == Passage == By explicitly addressing AI impersonation, the ELVIS Act originated a legal approach to safeguarding personal rights, in the context of digital and technological advancements. It extends protections to an artist's voice and likeness, areas vulnerable to exploitation with the proliferation of AI technologies that occurred in 2023. The legislation received widespread support from the music industry, signaling a significant step forward in the ongoing effort to balance innovation with the protection of individual rights and creative integrity. It was reported as underscoring Tennessee's commitment to its musical heritage and showed the state as a leader in adapting copyright and privacy protections to the modern technological landscape. Artists including Chris Janson and Luke Bryan appeared at the signing ceremony hosted at Robert's Western World to support the new law and commemorate its passing. == Legal precedent == The ELVIS Act was reported as representing a development in the discourse surrounding AI, intellectual property, and personal rights. It was hoped by proponents to set a precedent for future legislative efforts both within and beyond Tennessee, offering a model for how states and potentially the federal government could address similar challenges. As AI technology continues to evolve, the act represents a foundational framework for protecting the authenticity and rights of artists, ensuring contributions remain protected. The act prohibits usage of AI to clone the voice of an artist without consent and can be criminally enforced as a Class A misdemeanor. This legislation's success was hoped by its supporters to inspire similar actions in other states, contributing to a unified approach to copyright and privacy in the digital age. Such a national response would reinforce the importance of safeguarding artists' rights against unauthorized use of their voices and likenesses.
Superintelligence ban
Superintelligence ban refers to proposed legal, ethical, or policy measures intended to restrict or prohibit the development of artificial superintelligence, AI systems that would surpass human cognitive abilities in nearly all domains. The idea arises from concerns that such systems could become uncontrollable, potentially posing existential threats to humanity or causing severe social and economic disruption. == Background == The concept of limiting or banning superintelligence research has roots in early 21st-century debates on artificial general intelligence (AGI) safety. Thinkers such as Nick Bostrom and Eliezer Yudkowsky warned that self-improving AI could rapidly exceed human oversight. As advanced models like large-scale language models and autonomous agents began demonstrating complex reasoning abilities, policymakers and ethicists increasingly discussed the need for legal constraints on the creation of systems capable of recursive self-improvement. In October 2025, the Future of Life Institute published a statement calling for "a prohibition on the development of superintelligence, not lifted before there is broad scientific consensus that it will be done safely and controllably, and strong public buy-in." This statement was signed by various public personalities, such as Richard Branson and Steve Wozniak, and AI experts, such as Yoshua Bengio and Geoffrey Hinton. == Rationale == Supporters of a superintelligence ban argue that once AI systems surpass human intelligence, traditional containment, alignment, and control methods may fail. They contend that even limited experimentation with such systems could lead to irreversible outcomes, including loss of human decision-making power or unintended global harm. Some propose international treaties modeled after the nuclear non-proliferation framework to prevent a competitive AI arms race. Opponents argue that a ban would be difficult to define and enforce, given the lack of a precise threshold distinguishing advanced AGI from superintelligence. They also warn that excessive restriction could slow scientific progress, hinder beneficial automation, and encourage unregulated underground research. == Global discussion == Although no government has enacted an explicit superintelligence ban, the idea has been debated within the European Union, United Nations, and several independent AI safety organizations. The Future of Life Institute, Center for AI Safety, and other organizations have called for international cooperation to manage risks associated with the pursuit of superintelligent systems. In 2024 and 2025, proposals for a temporary moratorium on frontier AI research were circulated among major technology firms and research institutes, reflecting growing public concern over the trajectory of AI capabilities.
Ethics of artificial intelligence
The ethics of artificial intelligence covers a broad range of topics within AI that are considered to have particular ethical stakes. This includes algorithmic biases, fairness, accountability, transparency, privacy, and regulation, particularly where systems influence or automate human decision-making. It also covers various emerging or potential future challenges such as machine ethics (how to make machines that behave ethically), lethal autonomous weapon systems, arms race dynamics, AI safety and alignment, technological unemployment, AI-enabled misinformation, how to treat certain AI systems if they have a moral status (AI welfare and rights), artificial superintelligence and existential risks. Some application areas may also have particularly important ethical implications, like healthcare, education, criminal justice, or the military. == Machine ethics == Machine ethics (or machine morality) is the field of research concerned with designing Artificial Moral Agents (AMAs), robots or artificially intelligent computers that behave morally or as though moral. To account for the nature of these agents, it has been suggested to consider certain philosophical ideas, like the standard characterizations of agency, rational agency, moral agency, and artificial agency, which are related to the concept of AMAs. There are discussions on creating tests to see if an AI is capable of making ethical decisions. Alan Winfield concludes that the Turing test is flawed and the requirement for an AI to pass the test is too low. A proposed alternative test is one called the Ethical Turing Test, which would improve on the current test by having multiple judges decide if the AI's decision is ethical or unethical. Neuromorphic AI could be one way to create morally capable robots, as it aims to process information similarly to humans, nonlinearly and with millions of interconnected artificial neurons. Similarly, whole-brain emulation (scanning a brain and simulating it on digital hardware) could also in principle lead to human-like robots, thus capable of moral actions. And large language models are capable of approximating human moral judgments. Inevitably, this raises the question of the environment in which such robots would learn about the world and whose morality they would inherit – or if they end up developing human 'weaknesses' as well: selfishness, pro-survival attitudes, inconsistency, scale insensitivity, etc. In Moral Machines: Teaching Robots Right from Wrong, Wendell Wallach and Colin Allen conclude that attempts to teach robots right from wrong will likely advance understanding of human ethics by motivating humans to address gaps in modern normative theory and by providing a platform for experimental investigation. As one example, it has introduced normative ethicists to the controversial issue of which specific learning algorithms to use in machines. For simple decisions, Nick Bostrom and Eliezer Yudkowsky have argued that decision trees (such as ID3) are more transparent than neural networks and genetic algorithms, while Chris Santos-Lang argued in favor of machine learning on the grounds that the norms of any age must be allowed to change and that natural failure to fully satisfy these particular norms has been essential in making humans less vulnerable to criminal "hackers". Some researchers frame machine ethics as part of the broader AI control or value alignment problem: the difficulty of ensuring that increasingly capable systems pursue objectives that remain compatible with human values and oversight. Stuart Russell has argued that beneficial systems should be designed to (1) aim at realizing human preferences, (2) remain uncertain about what those preferences are, and (3) learn about them from human behaviour and feedback, rather than optimizing a fixed, fully specified goal. Some authors argue that apparent compliance with human values may reflect optimization for evaluation contexts rather than stable internal norms, complicating the assessment of alignment in advanced language models. == Challenges == === Algorithmic biases === AI has become increasingly inherent in facial and voice recognition systems. These systems may be vulnerable to biases and errors introduced by their human creators. Notably, the data used to train them can have biases. According to Allison Powell, associate professor at LSE and director of the Data and Society programme, data collection is never neutral and always involves storytelling. She argues that the dominant narrative is that governing with technology is inherently better, faster and cheaper, but proposes instead to make data expensive, and to use it both minimally and valuably, with the cost of its creation factored in. Friedman and Nissenbaum identify three categories of bias in computer systems: existing bias, technical bias, and emergent bias. In natural language processing, problems can arise from the text corpus—the source material the algorithm uses to learn about the relationships between different words. Large companies such as IBM, Google, etc. that provide significant funding for research and development have made efforts to research and address these biases. One potential solution is to create documentation for the data used to train AI systems. Process mining can be an important tool for organizations to achieve compliance with proposed AI regulations by identifying errors, monitoring processes, identifying potential root causes for improper execution, and other functions. However, there are also limitations to the current landscape of fairness in AI, due to the intrinsic ambiguities in the concept of discrimination, both at the philosophical and legal level. ==== Racial and gender biases ==== Bias can be introduced through historical data used to train AI systems. For instance, Amazon terminated their use of AI hiring and recruitment because the algorithm favored male candidates over female ones. This was because Amazon's system was trained with data collected over a 10-year period that included mostly male candidates. The algorithms learned the biased pattern from the historical data, and generated predictions where these types of candidates were most likely to succeed in getting the job. Therefore, the recruitment decisions made by the AI system turned out to be biased against female and minority candidates. The performance of facial recognition and computer vision models may vary based on race and gender. Facial recognition algorithms made by Microsoft, IBM and Face++ all performed significantly worse on darker-skinned women. Facial recognition was shown to be biased against those with darker skin tones. AI systems may be less accurate for black people, as was the case in the development of an AI-based pulse oximeter that overestimated blood oxygen levels in patients with darker skin, causing issues with their hypoxia treatment. In 2015, controversy erupted after a Black couple were labeled "Gorillas" by Google Photos. Oftentimes the systems are able to easily detect the faces of white people while being unable to register the faces of people who are black. This has led to the ban of police usage of AI materials or software in some U.S. states. The reason for these biases is that AI pulls information from across the internet to influence its responses in each situation. For example, if a facial recognition system was only tested on people who were white, it would make it much harder for it to interpret the facial structure and tones of other races and ethnicities. Biases often stem from the training data rather than the algorithm itself, notably when the data represents past human decisions. A 2020 study that reviewed voice recognition systems from Amazon, Apple, Google, IBM, and Microsoft found that they have higher error rates when transcribing black people's voices than white people's. Injustice in the use of AI is much harder to eliminate within healthcare systems, as oftentimes diseases and conditions can affect different races and genders differently. This can lead to confusion as the AI may be making decisions based on statistics showing that one patient is more likely to have problems due to their gender or race. This can be perceived as a bias because each patient is a different case, and AI is making decisions based on what it is programmed to group that individual into. This leads to a discussion about what should be considered a biased decision in the distribution of treatment. While it is known that there are differences in how diseases and injuries affect different genders and races, there is a discussion on whether it is fairer to incorporate this into healthcare treatments, or to examine each patient without this knowledge. In modern society there are certain tests for diseases, such as breast cancer, that are recommended to certain groups of people over others because they are more likely to contract the disease in question. If AI implements these statistics