Lorraine Susan (Lori) Levin is an American computer scientist and computational linguist specializing in natural language processing, particularly involving syntax, morphosyntax, and languages with small corpora. She is a research professor in the Language Technologies Institute of the Carnegie Mellon University School of Computer Science, and one of the founders of the North American Computational Linguistics Open Competition. == Education and career == Levin has a 1979 bachelor's degree in linguistics (summa cum laude) from the University of Pennsylvania, and a 1986 Ph.D. in linguistics from the Massachusetts Institute of Technology. Her dissertation, Operations on Lexical Forms: Unaccusative Rules in Germanic Languages, was jointly supervised by Joan Bresnan and Kenneth L. Hale. She worked as an assistant professor of linguistics at the University of Pittsburgh from 1983 until 1988, when she joined the Carnegie Mellon University Language Technologies Institute. == Recognition == Levin was named as a Fellow of the Association for Computational Linguistics in 2025, "for pioneering work on the use of phonetics, syntax, lexical semantics and dialogue modeling in machine translation and in the transfer of NLP technologies to low resource languages, as well as an enduring contribution to the North American Computational Linguistics Olympiad". Levin was awarded the Antonio Zampolli prize of the ELRA Language Resources Association at the LREC 2026 conference.
Whitelist
A whitelist or allowlist is a list or register of entities that are being provided a particular privilege, service, mobility, access or recognition. Entities on the list will be accepted, approved and/or recognized. Whitelisting is the reverse of blacklisting, the practice of identifying entities that are denied, unrecognized, or ostracized. == Email whitelists == Spam filters often include the ability to "whitelist" certain sender IP addresses, email addresses or domain names to protect their email from being rejected or sent to a junk mail folder. These can be manually maintained by the user or system administrator - but can also refer to externally maintained whitelist services. === Non-commercial whitelists === Non-commercial whitelists are operated by various non-profit organizations, ISPs, and others interested in blocking spam. Rather than paying fees, the sender must pass a series of tests; for example, their email server must not be an open relay and have a static IP address. The operator of the whitelist may remove a server from the list if complaints are received. === Commercial whitelists === Commercial whitelists are a system by which an Internet service provider allows someone to bypass spam filters when sending email messages to its subscribers, in return for a pre-paid fee, either an annual or a per-message fee. A sender can then be more confident that their messages have reached recipients without being blocked, or having links or images stripped out of them, by spam filters. The purpose of commercial whitelists is to allow companies to reliably reach their customers by email. == Advertising whitelist == Many websites rely on ads as a source of revenue, but the use of ad blockers is increasingly common. Websites that detect an adblocker in use often ask for it to be disabled - or their site to be "added to the whitelist" - a standard feature of most adblockers. == Network whitelists == === LAN whitelists === A use for whitelists is in local area network (LAN) security. Many network admins set up MAC address whitelists, or a MAC address filter, to control who is allowed on their networks. This is used when encryption is not a practical solution or in tandem with encryption. However, it's sometimes ineffective because a MAC address can be faked. === IP whitelist === Firewalls can usually be configured to only allow data-traffic from/to certain (ranges of) IP-addresses. === Application whitelists === One approach in combating viruses and malware is to whitelist software which is considered safe to run, blocking all others. This is particularly attractive in a corporate environment, where there are typically already restrictions on what software is approved. Leading providers of application whitelisting technology include Bit9, Velox, McAfee, Lumension, ThreatLocker, Airlock Digital and SMAC. On Microsoft Windows, recent versions include AppLocker, which allows administrators to control which executable files are denied or allowed to execute. With AppLocker, administrators are able to create rules based on file names, publishers or file location that will allow certain files to execute. Rules can apply to individuals or groups. Policies are used to group users into different enforcement levels. For example, some users can be added to a report-only policy that will allow administrators to understand the impact before moving that user to a higher enforcement level. Linux systems typically have AppArmor and SE Linux features available which can be used to effectively block all applications which are not explicitly whitelisted, and commercial products are also available. On HP-UX introduced a feature called "HP-UX Whitelisting" on 11iv3 version. == Controversy regarding name == In 2018, a journal commentary on a report on predatory publishing was released making claims that "white" and "black" are racially charged terms that need to be avoided in instances such as "whitelist" and "blacklist". The premise of the journal is that "black" and "white" have negative and positive connotations respectively. It states that since "blacklisting" was first referred to during "the time of mass enslavement and forced deportation of Africans to work in European-held colonies in the Americas," the word is therefore related to race. There is no mention of "whitelist" and its origin or relation to race. This issue is most widely disputed in computing industries where "whitelist" and "blacklist" are prevalent (e.g. IP whitelisting). Despite the commentary nature of the journal, some companies and individuals in others have taken to replacing "whitelist" and "blacklist" with new alternatives such as "allow list" and "deny list". Those adopting this change consider using the "whitelist"/"blacklist" names as a code smell. Those that oppose these changes question its attribution to race, citing the same etymology quote that the 2018 journal uses. According to the remark, the term "blacklist" evolved from the term "black book" about a century ago. The term "black book" does not appear to have any etymology or sources that support racial associations, instead originating in the 1400s as a reference to "a list of people who had committed crimes or fallen out of favor with leaders", and popularized by King Henry VIII's literal use of a black book. Others also note the prevalence of positive and negative connotations to "white" and "black" in the Bible, predating attributions to skin tone and slavery. It wasn't until the 1960s Black Power movement that "Black" became a widespread word to refer to one's race as a person of color in America (alternate to African-American) lending itself to the argument that the negative connotation behind "black" and "blacklist" both predate attribution to race.
Social media optimization
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter). SMO is similar to search engine optimization (SEO) in that the goal is to drive web traffic, and draw attention to a company or creator. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic. == Relationship with search engine optimization == Social media optimization is an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines. Search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest and Instagram to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving web traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geographic regions in order to target and reach potential customers. This helps in lead generation (finding new customers) and contributes to high conversion rates (i.e., converting previously uninterested individuals into people who are interested in a brand or organization). == Relationship with viral marketing == Social media optimization is in many ways connected to the technique of viral marketing or "viral seeding" where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere. Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. SMO is one of six key influencers that affect Social Commerce Construct (SCC). Online activities such as consumers' evaluations and advices on products and services constitute part of what creates a Social Commerce Construct (SCC). Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship. == Origins and implementation == According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava on his marketing blog in August 2006. In the same post, Bhargava established the five important rules of social media optimization. Bhargava believed that by following his rules, anyone could influence the levels of traffic and engagement on their site, increase popularity, and ensure that it ranks highly in search engine results. An additional 11 SMO rules have since been added to the list by other marketing contributors. The 16 rules of SMO, according to one source, are as follows: Increase your linkability Make tagging and bookmarking easy Reward inbound links Help your content to "travel" via sharing Encourage the mashup, where users are allowed to remix content Be a user resource, even if it doesn't help you (e.g., provide resources and information for users) Reward helpful and valuable users Participate (join the online conversation) Know how to target your audience Create new, quality content ("web scraping" of existing online content is ignored by good search engines) Be "real" in the tone and style of the posts Don't forget your roots; be humble Don't be afraid to experiment, innovate, try new things and "stay fresh" Develop an SMO strategy Choose your SMO tactics wisely Make SMO a key part of your marketing process and develop company best practices Bhargava's initial five rules were more specifically designed to SMO, while the list is now much broader and addresses everything that can be done across different social media platforms. According to author and CEO of TopRank Online Marketing, Lee Odden, a Social Media Strategy is also necessary to ensure optimization. This is a similar concept to Bhargava's list of rules for SMO. The Social Media Strategy may consider: Objectives e.g. creating brand awareness and using social media for external communications. Listening e.g. monitoring conversations relating to customers and business objectives. Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention. Participation and content e.g. establishing a presence and community online and engaging with users by sharing useful and interesting information. Measurement e.g. keeping a record of likes and comments on posts, and the number of sales to monitor growth and determine which tactics are most useful in optimizing social media. According to Lon Safko and David K. Brake in The Social Media Bible, it is also important to act like a publisher by maintaining an effective organizational strategy, to have an original concept and unique "edge" that differentiates one's approach from competitors, and to experiment with new ideas if things do not work the first time. If a business is blog-based, an effective method of SMO is using widgets that allow users to share content to their personal social media platforms. This will ultimately reach a wider target audience and drive mor
Eduroam
eduroam (a portmanteau of education and roaming) is an international Wi-Fi internet access roaming service for users in research, higher education and further education. It provides researchers, teachers, and students network access when visiting an institution other than their own. Users are authenticated with credentials from their home institution, regardless of the location of the eduroam access point. Authorization to access the Internet and other resources are handled by the visited institution. Users do not have to pay to use eduroam. In some countries, Internet access via eduroam is also available at other locations than the participating institutions, e.g. in libraries, public buildings, railway stations, city centres and airports. It is also available at many primary and secondary education institutions in Brazil and the US. == History == The eduroam initiative started in 2002 when during the preparations for the creation of TERENA's task force TF-Mobility, Klaas Wierenga of SURFnet shared the idea of combining a RADIUS-based infrastructure with IEEE 802.1X technology to provide roaming network access across research and education networks. Initially, the service was joined by institutions in the Netherlands, Germany, Finland, Portugal, Croatia and the United Kingdom. Later, other NRENs in Europe embraced the idea and started joining the infrastructure, which was then called eduroam. Since 2004, the European Union co-funded further research and development work related to the eduroam service through the GN2 and GN3 projects. From September 2007, the European Union also funded through these projects the continued operation and maintenance of the eduroam service at the European level. The first non-European country to join eduroam was Australia, in December 2004. In Canada, eduroam started as an initiative of the University of British Columbia, which was later taken over by CANARIE as a service of its Canadian Access Federation. In the United States, eduroam was initially a pilot project between the National Science Foundation and the University of Tennessee (UTK). In 2012, Internet2 announced the addition of eduroam to its NET+ service offerings. AnyRoam LLC, a private company, was formed by former UTK staff to serve as an Internet2 active corporate member administering the US top-level servers. In 2021, Internet2 assumed direct management of the eduroam service for US-based organizations. == Technology == The eduroam service uses IEEE 802.1X as the authentication method and a hierarchical system of RADIUS servers. The hierarchy typically consists of RADIUS servers at the participating institutions, national RADIUS servers run by the National Roaming Operators, and regional top-level RADIUS servers for individual world regions. In some cases, institutions contact each other directly via DNS lookups () When a user visits a remote institution, the user's device presents their credentials to the local RADIUS server. That RADIUS server discovers that it is not responsible for the realm of the user's home institution and proxies the access request to another RADIUS server, typically the national RADIUS server. If the visited institution is in a different country than the home institution, the request is in turn proxied to the regional top-level RADIUS server, and then to the national RADIUS server of the user's home country. That national server forwards the credentials to the home institution, where they are verified. The RADIUS response travels back over the proxy-hierarchy to the visited institution and the user is granted access. In eduroam, the user credentials are always presented in the form of an EAP method (). The EAP method is responsible for ensuring that the users credentials are secure, and private. The users credentials can then travel via a number of intermediate servers, not under the control of the home institution of the user. This requirement limits the types of EAP methods that can be used. EAP methods which do not provide for security or privacy of user credentials cannot be used in eduroam. The most commonly used EAP methods in eduroam are EAP-TLS, PEAP, and EAP-TTLS. The methods used generally fall into two broad categories: those that use credentials in the form of some public-key mechanism with certificates and those that use so-called tunnelled authentication with "inner" passwords or other credentials. Most institutions use a tunnelled authentication method that requires a server certificate. These server certificates are used to set up a secure tunnel between the mobile device and the authentication server, through which the user credentials (e.g. name and password) are securely transported. A complication arises if the user's home institution does not use a two-letter country-code top-level domain as part of its realm, but a generic top-level domain such as .edu or .org. By inspection of such realms, it is not possible to determine which national RADIUS server the request should be routed to. Such domains will thus, by default, fail to work in international roaming. The workaround for this problem involves the creation of exceptions in the international RADIUS request routing tables; however, this workaround does not scale as the number of exception entries grows. Several solutions have been proposed to eliminate this workaround in the future, the most promising of which is RADIUS over TLS with Dynamic Discovery, which does not rely on static routing tables inside a RADIUS server configuration to route requests to their proper destination. Instead, the participating institution adds one NAPTR DNS resource record to its own domain's DNS zone, which states by which server eduroam authentication for the domain is handled. == Governance == GÉANT has established a lightweight global governance structure. Recognising the large variety in the organisation and funding of research and education (networking) in different countries and regions, rules imposed on the operations of eduroam are limited to technical and administrative requirements that are necessary to ensure the smooth and secure operations of eduroam worldwide. Moreover, the eduroam operators have the leading role in creating and maintaining the rules of the global eduroam governance. The Global eduroam Governance Committee (GeGC) has the central role in the global eduroam governance structure. While its structure has evolved over time, it presently has three representatives from each of five regions — mirroring those used by the Regional Internet registries — serving a two-year term. In addition, GÉANT may appoint one or more experts as non-voting members of the GeGC. == Geographical deployment == eduroam is available at selected locations in countries with a National Roaming Operator that has signed the eduroam Compliance Statement. Those sixty-seven countries are listed below. In addition, there may be pilot deployments in countries that are in the process of joining eduroam. === Middle East === eduroam is deployed in: === Europe === The NRENs that are members of the consortium of the GN3 project have joined the European eduroam confederation by signing the confederation's policy that requires its members to comply with a set of technical and organisational requirements, which are more specific than those in the global eduroam Compliance Statement. As a consequence, eduroam is deployed in the following countries: In addition, three NRENs that are associate members of the consortium of the GN3 project without voting rights joined the European eduroam confederation; they represent Belarus (UIIP), Moldova (RENAM) and Russia (Joint Supercomputer Center of the Russian Academy of Sciences). Finally, five NRENs not involved in the GN3 project joined the European eduroam confederation on a voluntary basis, enabling the deployment of the service in: The European top-level RADIUS servers are operated by SURFnet and Forskningsnettet. === Asia-Pacific === eduroam is deployed in the following countries and economies: The Asia-Pacific top-level RADIUS servers are operated by AARNet and by the University of Hong Kong. === North America === eduroam is deployed in: === Latin America === eduroam is deployed in: === Africa === eduroam is deployed in: The inter-African RADIUS servers are operated by West-African research and education network WACREN, the UbuntuNet Alliance and TENET.
Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used
TowIt
"TowIt" is a free, global, cross-platform mobile app, website, and Web API that allows civilians to report parking violations and dangerous driving in real-time. The mission is to remove the barriers required to make cities effectively fight and deter bad parking and dangerous driving habits. The company ultimately aims to better existing social controls in order to drive necessary behavioral change through increased education, real-time reporting, optimized enforcement, as well as the resulting reactivity. == User base and adoption == The application has users reporting vehicular infractions in upwards of 30 countries. The top reporting countries are: Portugal, Canada, United States of America and Australia. Users have adopted TowIt for a variety of reasons, usually central to their geographical location and the prominent offences in those specific areas. For instance, the majority of Portuguese reports are cars parked on sidewalks, footpaths and pedestrian crossings, Australian reports are largely focused on the abuse of disabled parking spaces, and in Toronto or San Francisco users generally capture cars parked in bicycle lanes. == Functions == === Data collection === TowIt gathers data on individual parking offences, the prominence of various offence types, as well as recurring offenders. This allows the company to identify trends and hotspots in order to take action against problem vehicles, as well as to help improve urban planning, traffic congestion and gridlock management. Individuals modify or improve an aspect of their behavior in response to their awareness of being observed, theoretically more so when demonstrating selfishness, egocentrism, narcissism and anti-social behavior. The company states that by becoming a user, one can "help TowIt relieve congestion, reduce collisions, open up economies, improve the environment and enhance the lives of urban residents and suburban commuters alike". The company has acknowledged that there are numerous legislative changes that would be required to integrate with governments at any level in many countries. A simple three-step process allows users to take a photo of an offending vehicle and subsequently verifying the offending vehicle's license plate information before submitting by tapping the TowIt (submit) button. Photographical evidence can only be captured with the camera from within the TowIt application. An Internet connection is required. The company has stated that this was purposefully done for quality control and report validation purposes. Users may only submit and view their own report history on either the iOS or Android applications. Globally submitted reports are displayed uncensored and in aggregate only on the Android application and the TowIt website. The "Global Feed" feature was removed from iOS (see iTunes Connect Acceptance Issues). TowIt's back-end automatically geotags the report and compares it to local parking by-law data, including by-law types, locations, times, side(s) of street, etc.- where available. Valid reports are posted to the global feed, to the TowIt website, and passed on to municipalities and police for enforcement (where connected). === Technologies used under license === TowIt currently utilizes the following software or software libraries under license: AngularJS, Apache Cordova, Apple iTunes Store EULA, Chart.js, Google Play Distribution Agreement, Ionic Framework, MongoDB, Moment.js, Python 2.7, Python Flask, and jQuery. == Company history == The TowIt application was conceived by Michael Duncan McArthur on December 5, 2014, as a response to Toronto Mayor John Tory's election mandate to "get this city moving". The application was announced via TowIt's official Twitter page on January 6, 2015. After the initial public announcement, Michael & Gregory were contacted by members of John Tory's staff on January 8, 2015, and invited to demo a prototype at Toronto City Hall on January 12, 2015. The two were also invited to meet with Toronto Councillor Norm Kelly, in his City Hall office, for a subsequent demo of the live Android application on January 28, 2015. A similar meeting and demo took place with members of the Traffic Services department of Toronto Police Service on February 2, 2015. Michael & Gregory teamed up with friends and Toronto-based developers Dae-Seon Moon, Jesse Malone, and Marcus Veres to complete the prototype in time to meet the city's imposed demo deadline and to launch the initial Android version of the application. TowIt officially launched on the Android platform on January 16, 2015. A subsequent iOS launch took place on March 19, 2015. === iTunes connect acceptance issues === The iOS version of the application was delayed for approximately two months, only after significant deliberation with Apple's iTunes Connect review board around (as then stated) rule: "14.1 - Any App that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harm's way will be rejected." The result was having to remove the "Global Feed" feature from the iOS platform, in which civilian users could view all recent reports from within the application. This feature still exists on the Android platform. === Business and legal === TowIt engaged Wildeboer Dellelce, one of Canada's leading business law and transactional corporate finance law firms, on January 17, 2015. The company filed for incorporation as "TowIt Solutions Inc." by both Michael & Gregory in the Canadian province of Ontario on January 22, 2015. TowIt continues to operate under a Freemium business model. The company is 100% bootstrapped and has received no outside investment to date. TowIt was accepted into the MaRS Discovery District's Venture Services program on March 4, 2015. === Lobbyist registration === After receiving initial press coverage in January and February 2015, an unknown entity reported Michael & Gregory's initial communications with city staff to the City of Toronto's Lobbyist Registrar. This complaint resulted in legal threats of fines received on February 10, 2015, for apparently and unknowingly breaking municipal lobbying by-laws. These fines (of up to $100,000) were eventually withdrawn after Michael & Gregory immediately provided all records of communication with city officials and registered as lobbyists in the City of Toronto on the subjects of By-law / Regulation, Parking, and Technology. Their registration was accepted by the Lobbyist Registrar on March 6, 2015. However, communication with Toronto city staff was reduced greatly as a result, which the company believes may have been the desired intent of the original complaint. === Outreach and activism === TowIt encourages its global user base to reach out to their local government representatives to promote the app at the users' own will. This tactic is used not only to demonstrate grassroots support, but also to avoid future lobbying issues. On June 2, 2015, the company officially partnered with Australian campaign "No Permit No Park" who advocate for the creation of inclusive communities. == Reception == The Best Planning Apps for 2016 by Planetizen, 5 Toronto apps you should be using by Indie88, 12 Best Apps Made In Canada by TechVibes.
Format-transforming encryption
In cryptography, format-transforming encryption (FTE) refers to encryption where the format of the input plaintext and output ciphertext are configurable. Descriptions of formats can vary, but are typically compact set descriptors, such as a regular expression. Format-transforming encryption is closely related to, and a generalization of, format-preserving encryption. == Applications of FTE == === Restricted fields or formats === Similar to format-preserving encryption, FTE can be used to control the format of ciphertexts. The canonical example is a credit card number, such as 1234567812345670 (16 bytes long, digits only). However, FTE does not enforce that the input format must be the same as the output format. === Censorship circumvention === FTE is used by the Tor Project to circumvent deep packet inspection by pretending to be some other protocols. The implementation is fteproxy; it was written by the authors who came up with the FTE concept.