It's the Most Terrible Time of the Year is an AI-generated television commercial created for McDonald's Netherlands by TBWA\Neboko and The Sweetshop. It was released on 6 December 2025 before being pulled four days later due to negative reception over its use of generative artificial intelligence and its cynical, negative depiction of the holiday season. == Plot == On a bleak, snowy day, various people in the city experience different kinds of mishaps during the Christmas season. Among other incidents, families struggle with their huge loads of presents; Santa Claus gets stuck in traffic; a Christmas tree "redecorates" a man's home, sending him through the window; another family puts up with annoying relatives and a burnt Christmas dinner. Because of all this chaos, a man decides to find refuge in a McDonald's outlet. A Christmas choir finishes singing the jingle "It's the Most Terrible Time of the Year" with the call to action to "hide out in McDonald's till January's here". == Campaign == It's the Most Terrible Time of the Year is a 45-second television commercial made by Dutch agency TBWA\Neboko with involvement of United States-based film production studio The Sweetshop. The advertisement was produced heavily with generative artificial intelligence (AI) following the trend set by other brands such as Coca-Cola and Toys "R" Us. McDonald's Netherlands, the client, released a statement that the commercial was meant to depict "the stressful moments during the holidays in the Netherlands". The commercial also used Andy Williams's "It's the Most Wonderful Time of the Year" with lyrics changed to fit with the concept of the advertisement. According to The Sweetshop, the production of the advertisement took "seven weeks". It also added that much effort was put into the commercial compared to the traditional process. Ten people of its in-house AI engine The Gardening Club worked on the project. Los Angeles-based directors Mark Potoka and Matt Spicer were initially credited to be involved in the film but they resigned due to being sidelined from the production process. == Reception == The advertisement was released on McDonald's Netherlands' YouTube channel on 6 December 2025. It had a negative reception over the use of generative AI and the "cynical" concept of the work's story. The video was made private on 9 December 2025. The Sweetshop stated that the production of the advertisement took human effort. McDonald's Netherlands, while stating the original intent of the commercial, released a statement after its pullout that, for many of its customers, the holiday season is the "most wonderful time of the year".
CloudHealth Technologies
CloudHealth Technologies, now CloudHealth by VMware, is a software company based in Boston, Massachusetts. The company provides cloud computing services related to cost management, governance, automation, security, and performance. == History == CloudHealth Technologies was founded by Joe Kinsella in 2012. Dan Phillips joined as CEO and co-founder in late 2012, and Dave Eicher joined as co-Founder in January 2013. In May 2016, the company announced plans to expand from its Boston headquarters with branch offices in San Francisco, London, Washington, D.C., Sydney, Amsterdam, Tel Aviv, and Singapore. Headquarters moved in Boston from Fort Point to 100 Summer Street in the Spring of 2018, tripling in square footage. In September 2017, Tom Axbey—who was previously at Rave Mobile Safety—joined as the new CEO and President. VMware announced its intention to acquire CloudHealth Technologies on August 27, 2018. The acquisition is "part of the information technology company's continued push into cloud-based software services" according to Reuters. The deal closed on October 4, 2018, and was reported to be in excess of $500 million. == Technology == Delivered through a software as a service (SaaS) model, CloudHealth Technologies's platform collects and analyzes data from cloud computing services and other IT environments so clients can report on costs, inform their business models, and project future trends. CloudHealth Technologies is compatible with Amazon Web Services, Microsoft Azure, Google Cloud Platform, multicloud, and hybrid cloud environments. CloudHealth Technologies has received Amazon Web Services(AWS) Education Competency status, AWS Migration Competency status and achieved SOC 2 Type 2 Compliance. == Funding == As of June 2017, CloudHealth Technologies has raised a total of $85.7 million through four rounds of funding. In March 2013, CloudHealth Technologies announced that it had secured $4.5 million in Series A funding. This round was led by .406 Ventures and Sigma Prime Ventures. In January 2015, CloudHealth Technologies secured $12 million in Series B funding. This round was led by Scale Venture Partners, .406 Ventures, and Sigma Prime Ventures, and was followed by a $3.2 million extension round. In May 2016, CloudHealth Technologies announced $20 million in Series C funding, led by Sapphire Ventures, .406 Ventures, Scale Venture Partners and Sigma Prime Ventures. In June 2017, CloudHealth Technologies secured $46 million in Series D funding led by Kleiner Perkins Caufield & Byers with participation from Meritech Capital Partners, Sapphire Ventures, 406 Ventures, and Scale Venture Partners. == Competition == As of March 2023, CloudHealth Technologies competes with Cloudability by Apptio and CloudCheckr by NetApp.
Nicholas Carlini
Nicholas Carlini is an American researcher affiliated with Anthropic and previously with Google DeepMind who has published research in the fields of computer security and machine learning. He is known for his work on adversarial machine learning, particularly his work on the Carlini & Wagner attack in 2016. This attack was particularly useful in defeating defensive distillation, a method used to increase model robustness, and has since been effective against other defenses against adversarial input. In 2018, Carlini demonstrated an attack on Mozilla's DeepSpeech model, showing that hidden commands could be embedded in speech inputs, which the model would execute even if they were inaudible to humans. He also led a team at UC Berkeley that successfully broke seven out of nine defenses against adversarial attacks presented at the 2018 International Conference on Learning Representations. In addition to his work on adversarial attacks, Carlini has made significant contributions to understanding the privacy risks of machine learning models. In 2020, he revealed that large language models, like GPT-2, could memorize and output personally identifiable information. His research demonstrated that this issue worsened with larger models, and he later showed similar vulnerabilities in generative image models, such as Stable Diffusion. == Life and career == Nicholas Carlini obtained his Bachelor of Arts in Computer Science and Mathematics from the University of California, Berkeley, in 2013. He then continued his studies at the same university, where he pursued a PhD under the supervision of David Wagner, completing it in 2018. Carlini became known for his work on adversarial machine learning. In 2016, he worked alongside Wagner to develop the Carlini & Wagner attack, a method of generating adversarial examples against machine learning models. The attack was proved to be useful against defensive distillation, a popular mechanism where a student model is trained based on the features of a parent model to increase the robustness and generalizability of student models. The attack gained popularity when it was shown that the methodology was also effective against most other defenses, rendering them ineffective. In 2018, Carlini demonstrated an attack against Mozilla Foundation's DeepSpeech model where he showed that by hiding malicious commands inside normal speech input the speech model would respond to the hidden commands even when the commands were not discernible by humans. In the same year, Carlini and his team at UC Berkeley showed that out of the 11 papers presenting defenses to adversarial attacks accepted in that year's ICLR conference, seven of the defenses could be broken. Since 2021, he and his team have been working on large language models, creating a questionnaire where humans typically scored 35% whereas AI models scored in the 40%, with GPT-3 getting 38% which could be improved to 40% through few shot prompting. The best performer in the test was UnifiedQA, a model developed by Google specifically for answer questions and answer sets. Carlini has also developed methods to cause large language models like ChatGPT to answer harmful questions like how to construct bombs. He is also known for his work studying the privacy of machine learning models. In 2020, he showed for the first time that large language models would memorize some of the text data that they were trained on. For example, he found that GPT-2 could output personally identifiable information. He then led an analysis of larger models and studied how memorization increased with model size. Then, in 2022 he showed the same vulnerability in generative image models, and specifically diffusion models, by showing that Stable Diffusion could output images of people's faces that it was trained on. Following on this, Carlini then showed that ChatGPT would also sometimes output exact copies of webpages it was trained on, including personally identifiable information. Some of these studies have since been referenced by the courts in debating the copyright status of AI models. == Other work == Carlini received the Best of Show award at the 2020 IOCCC for implementing a tic-tac-toe game entirely with calls to printf, expanding on work from a research paper of his from 2015. The judges commented on his submission "This year's Best of Show (carlini) is such a novel way of obfuscation that it would be worth of a special mention in the (future) Best of IOCCC list!". [sic] == Awards == Best Student Paper Award, IEEE S&P 2017 ("Towards Evaluating the Robustness of Neural Networks") Best Paper Award, ICML 2018 ("Obfuscated Gradients Give a False Sense of Security: Circumventing Defenses to Adversarial Examples") Distinguished Paper Award, USENIX 2021 ("Poisoning the Unlabeled Dataset of Semi-Supervised Learning") Distinguished Paper Award, USENIX 2023 ("Tight Auditing of Differentially Private Machine Learning") Best Paper Award, ICML 2024 ("Stealing Part of a Production Language Model") Best Paper Award, ICML 2024 ("Considerations for Differentially Private Learning with Large-Scale Public Pretraining")
Node2vec
node2vec is an algorithm to generate vector representations of nodes on a graph. The node2vec framework learns low-dimensional representations for nodes in a graph through the use of random walks through a graph starting at a target node. It is useful for a variety of machine learning applications. node2vec follows the intuition that random walks through a graph can be treated like sentences in a corpus. Each node in a graph is treated like an individual word, and a random walk is treated as a sentence. By feeding these "sentences" into a skip-gram, or by using the continuous bag of words model, paths found by random walks can be treated as sentences, and traditional data-mining techniques for documents can be used. The algorithm generalizes prior work which is based on rigid notions of network neighborhoods, and argues that the added flexibility in exploring neighborhoods is the key to learning richer representations of nodes in graphs. The algorithm is considered one of the best graph classifiers.
Lior Ron (business executive)
Lior Ron (born March 16, 1977) is an Israeli businessman. He is the founder, chairman and former CEO of logistics technology company Uber Freight, co-founder of self-driving truck company Otto, and COO of self-driving technology company Waabi. == Early life and education == Ron grew up in Israel near Haifa. He attended the Technion – Israel Institute of Technology in Haifa, where he earned a bachelor's degree in computer science in 1997. He then joined Israeli Army Intelligence, where he served until 2004. After the Army, he earned a master's degree in computer science at Technion, incorporating artificial intelligence as he developed a biomedical device to assist patients suffering with Parkinson's disease. He then moved to California and earned an MBA from The Stanford Graduate School of Business. His undergraduate work and master's thesis were centered around AI when it was still in its early stages. == Career == === Google === In 2007, Ron joined Google as the Product Lead for Google Maps. He then worked at Motorola Mobility after it was acquired by Google, and in Google's robotics research effort. === Otto === In 2016, Ron left Google to found Otto, a company that makes self-driving kits to retrofit big rig trucks. Quoted in Wired, Ron said he left Google because he “felt an obligation to bring this technology to society sooner rather than later.” Otto launched in May 2016, and was acquired by Uber in late July of the same year. The Uber partnership allowed Ron and Otto the opportunity to develop a freight marketplace for truck drivers. === Uber Freight === On May 18, 2017, Ron and Uber launched Uber Freight, a unit of Uber initially designed as an app connecting long-haul truck drivers with companies in need of cargo shipping, with Ron as CEO. In August 2018, Uber Freight launched a new digital platform focused on shippers, to help them find the right driver for their needs. In 2021, Uber Freight acquired Transplace for $2.25 billion, expanding its services to include managed transportation, logistics software, and consulting. With Ron as CEO, Uber Freight has evolved into a full-scale logistics technology company for shippers and drivers, as Ron introduced more advanced generative AI capabilities to Uber Freight's software and Insights AI logistics platform. In September 2024, the company announced it manages nearly $20 billion in freight, and serves one in three Fortune 500 companies. In May 2025, the company launched the transportation industry's first large-scale AI-powered logistics network, with its large language model embedded directly into its transportation management system. === Waabi === On August 12, 2025, it was reported that Ron had been named chief operating officer of Waabi, a company developing autonomous driving technology using artificial intelligence. He remains as chairman of Uber Freight, with Rebecca Tinucci taking over as CEO. == Controversy == Ron co-founded Otto with Anthony Levandowski, who faces a lawsuit brought in 2017 from Google's parent company Alphabet that alleges Levandowski stole trade secrets while working for Alphabet's self-driving car division before he and Ron co-founded Otto.
Smart object
A smart object is an object that enhances the interaction with not only people but also with other smart objects. Also known as smart connected products or smart connected things (SCoT), they are products, assets and other things embedded with processors, sensors, software and connectivity that allow data to be exchanged between the product and its environment, manufacturer, operator/user, and other products and systems. Connectivity also enables some capabilities of the product to exist outside the physical device, in what is known as the product cloud. The data collected from these products can be then analysed to inform decision-making, enable operational efficiencies and continuously improve the performance of the product. It can not only refer to interaction with physical world objects but also to interaction with virtual (computing environment) objects. A smart physical object may be created either as an artifact or manufactured product or by embedding electronic tags such as RFID tags or sensors into non-smart physical objects. Smart virtual objects are created as software objects that are intrinsic when creating and operating a virtual or cyber world simulation or game. The concept of a smart object has several origins and uses, see History. There are also several overlapping terms, see also smart device, tangible object or tangible user interface and Thing as in the Internet of things. == History == In the early 1990s, Mark Weiser, from whom the term ubiquitous computing originated, referred to a vision "When almost every object either contains a computer or can have a tab attached to it, obtaining information will be trivial", Although Weiser did not specifically refer to an object as being smart, his early work did imply that smart physical objects are smart in the sense that they act as digital information sources. Hiroshi Ishii and Brygg Ullmer refer to tangible objects in terms of tangibles bits or tangible user interfaces that enable users to "grasp & manipulate" bits in the center of users' attention by coupling the bits with everyday physical objects and architectural surfaces. The smart object concept was introduced by Marcelo Kallman and Daniel Thalmann as an object that can describe its own possible interactions. The main focus here is to model interactions of smart virtual objects with virtual humans, agents, in virtual worlds. The opposite approach to smart objects is 'plain' objects that do not provide this information. The additional information provided by this concept enables far more general interaction schemes, and can greatly simplify the planner of an artificial intelligence agent. In contrast to smart virtual objects used in virtual worlds, Lev Manovich focuses on physical space filled with electronic and visual information. Here, "smart objects" are described as "objects connected to the Net; objects that can sense their users and display smart behaviour". More recently in the early 2010s, smart objects are being proposed as a key enabler for the vision of the Internet of things. The combination of the Internet and emerging technologies such as near field communications, real-time localization, and embedded sensors enables everyday objects to be transformed into smart objects that can understand and react to their environment. Such objects are building blocks for the Internet of things and enable novel computing applications. In 2018, one of the world's first smart houses was built in Klaukkala, Finland in the form of a five-floor apartment block, using the Kone Residential Flow solution created by KONE, allowing even a smartphone to act as a home key. == Characteristics == Although we can view interaction with physical smart object in the physical world as distinct from interaction with virtual smart objects in a virtual simulated world, these can be related. Poslad considers the progression of: how humans use models of smart objects situated in the physical world to enhance human to physical world interaction; versus how smart physical objects situated in the physical world can model human interaction in order to lessen the need for human to physical world interaction; versus how virtual smart objects by modelling both physical world objects and modelling humans as objects and their subsequent interactions can form a predominantly smart virtual object environment. === Smart physical objects === The concept smart for a smart physical object simply means that it is active, digital, networked, can operate to some extent autonomously, is reconfigurable and has local control of the resources it needs such as energy, data storage, etc. Note, a smart object does not necessarily need to be intelligent as in exhibiting a strong essence of artificial intelligence—although it can be designed to also be intelligent. Physical world smart objects can be described in terms of three properties: Awareness: is a smart object's ability to understand (that is, sense, interpret, and react to) events and human activities occurring in the physical world. Representation: refers to a smart object's application and programming model—in particular, programming abstractions. Interaction: denotes the object's ability to converse with the user in terms of input, output, control, and feedback. Based upon these properties, these have been classified into three types: Activity-Aware Smart Objects: Are objects that can record information about work activities and its own use. Policy-Aware Smart Objects: Are objects that are activity-aware Objects can interpret events and activities with respect to predefined organizational policies. Process-Aware Smart Objects: Processes play a fundamental role in industrial work management and operation. A process is a collection of related activities or tasks that are ordered according to their position in time and space. === Smart virtual objects === For the virtual object in a virtual world case, an object is called smart when it has the ability to describe its possible interactions. This focuses on constructing a virtual world using only virtual objects that contain their own interaction information. There are four basic elements to constructing such a smart virtual object framework. Object properties: physical properties and a text description Interaction information: position of handles, buttons, grips, and the like Object behavior: different behaviors based on state variables Agent behaviors: description of the behavior an agent should follow when using the object Some versions of smart objects also include animation information in the object information, but this is not considered to be an efficient approach, since this can make objects inappropriately oversized. === Categorization === The terms smart, connected product or smart product can be confusing as it is used to cover a broad range of different products, ranging from smart home appliances (e.g., smart bathroom scales or smart light bulbs) to smart cars (e.g., Tesla). While these products share certain similarities, they often differ substantially in their capabilities. Raff et al. developed a conceptual framework that distinguishes different smart products based on their capabilities, which features 4 types of smart product archetypes (in ascending order of "smartness"). Digital Connected Responsive Intelligent == Advantages == Smart, connected products have three primary components: Physical – made up of the product's mechanical and electrical parts. Smart – made up of sensors, microprocessors, data storage, controls, software, and an embedded operating system with enhanced user interface. Connectivity – made up of ports, antennae, and protocols enabling wired/wireless connections that serve two purposes, it allows data to be exchanged with the product and enables some functions of the product to exist outside the physical device. Each component expands the capabilities of one another resulting in "a virtuous cycle of value improvement". First, the smart components of a product amplify the value and capabilities of the physical components. Then, connectivity amplifies the value and capabilities of the smart components. These improvements include: Monitoring of the product's conditions, its external environment, and its operations and usage. Control of various product functions to better respond to changes in its environment, as well as to personalize the user experience. Optimization of the product's overall operations based on actual performance data, and reduction of downtimes through predictive maintenance and remote service. Autonomous product operation, including learning from their environment, adapting to users' preferences and self-diagnosing and service. === The Internet of things (IoT) === The Internet of things is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment. The phrase "Internet of things" reflects the gro
Dan Klein
Daniel Klein (born c. 1976) is an American computer scientist and professor of computer science at the University of California, Berkeley. His research focuses on natural language processing and artificial intelligence. He was educated at Mt. Lebanon High School in Mt. Lebanon Township, Pennsylvania and earned a B.A. in mathematics, computer science, and linguistics from Cornell University (1998), a MSt in linguistics by Oxford University (1999) and a Ph.D. from Stanford University (2004), under Christopher D. Manning. He attended Oxford on a Marshall Scholarship. In addition to the Marshall scholarship, he has been awarded the ACM's Grace Murray Hopper Award, the Sloan Research Fellowship, the NSF CAREER Award, and the Microsoft New Faculty Fellowship.