Quality of experience (QoE) is a measure of the delight or annoyance of a customer's experiences with a service (e.g., web browsing, phone call, TV broadcast). QoE focuses on the entire service experience; it is a holistic concept, similar to the field of user experience, but with its roots in telecommunication. QoE is an emerging multidisciplinary field based on social psychology, cognitive science, economics, and engineering science, focused on understanding overall human quality requirements. == Definition and concepts == In 2013, within the context of the COST Action QUALINET, QoE has been defined as:The degree of delight or annoyance of the user of an application or service. It results from the fulfillment of his or her expectations with respect to the utility and / or enjoyment of the application or service in the light of the user’s personality and current state.This definition has been adopted in 2016 by the International Telecommunication Union in Recommendation ITU-T P.10/G.100. Before, various definitions of QoE had existed in the domain, with the above-mentioned definition now finding wide acceptance in the community. QoE has historically emerged from Quality of Service (QoS), which attempts to objectively measure service parameters (such as packet loss rates or average throughput). QoS measurement is most of the time not related to a customer, but to the media or network itself. QoE however is a purely subjective measure from the user's perspective of the overall quality of the service provided, by capturing people's aesthetic and hedonic needs. QoE looks at a vendor's or purveyor's offering from the standpoint of the customer or end user, and asks, "What mix of goods, services, and support, do you think will provide you with the perception that the total product is providing you with the experience you desired and/or expected?" It then asks, "Is this what the vendor/purveyor has actually provided?" If not, "What changes need to be made to enhance your total experience?" In short, QoE provides an assessment of human expectations, feelings, perceptions, cognition and satisfaction with respect to a particular product, service or application. QoE is a blueprint of all human subjective and objective quality needs and experiences arising from the interaction of a person with technology and with business entities in a particular context. Although QoE is perceived as subjective, it is an important measure that counts for customers of a service. Being able to measure it in a controlled manner helps operators understand what may be wrong with their services and how to improve them. == QoE factors == QoE aims at taking into consideration every factor that contributes to a user's perceived quality of a system or service. This includes system, human and contextual factors. The following so-called "influence factors" have been identified and classified by Reiter et al.: Human Influence Factors Low-level processing (visual and auditory acuity, gender, age, mood, …) Higher-level processing (cognitive processes, socio-cultural and economic background, expectations, needs and goals, other personality traits…) System Influence Factors Content-related Media-related (encoding, resolution, sample rate, …) Network-related (bandwidth, delay, jitter, …) Device-related (screen resolution, display size, …) Context Influence Factors Physical context (location and space) Temporal context (time of day, frequency of use, …) Social context (inter-personal relations during experience) Economic context Task context (multitasking, interruptions, task type) Technical and information context (relationship between systems) Studies in the field of QoE have typically focused on system factors, primarily due to its origin in the QoS and network engineering domains. Through the use of dedicated test laboratories, the context is often sought to be kept constant. == QoE versus User Experience == QoE is strongly related to but different from the field of User Experience (UX), which also focuses on users' experiences with services. Historically, QoE has emerged from telecommunication research, while UX has its roots in Human–Computer Interaction. Both fields can be considered multi-disciplinary. In contrast to UX, the goal of improving QoE for users was more strongly motivated by economic needs. Wechsung and De Moor identify the following key differences between the fields: == QoE measurement == As a measure of the end-to-end performance at the service level from the user's perspective, QoE is an important metric for the design of systems and engineering processes. This is particularly relevant for video services because – due to their high traffic demands –, bad network performance may highly affect the user's experience. So, when designing systems, the expected output, i.e. the expected QoE, is often taken into account – also as a system output metric and optimization goal. To measure this level of QoE, human ratings can be used. The mean opinion score (MOS) is a widely used measure for assessing the quality of media signals. It is a limited form of QoE measurement, relating to a specific media type, in a controlled environment and without explicitly taking into account user expectations. The MOS as an indicator of experienced quality has been used for audio and speech communication, as well as for the assessment of quality of Internet video, television and other multimedia signals, and web browsing. Due to inherent limitations in measuring QoE in a single scalar value, the usefulness of the MOS is often debated. Subjective quality evaluation requires a lot of human resources, establishing it as a time-consuming process. Objective evaluation methods can provide quality results faster, but require dedicated computing resources. Since such instrumental video quality algorithms are often developed based on a limited set of subjective data, their QoE prediction accuracy may be low when compared to human ratings. QoE metrics are often measured at the end devices and can conceptually be seen as the remaining quality after the distortion introduced during the preparation of the content and the delivery through the network, until it reaches the decoder at the end device. There are several elements in the media preparation and delivery chain, and some of them may introduce distortion. This causes degradation of the content, and several elements in this chain can be considered as "QoE-relevant" for the offered services. The causes of degradation are applicable for any multimedia service, that is, not exclusive to video or speech. Typical degradations occur at the encoding system (compression degradation), transport network, access network (e.g., packet loss or packet delay), home network (e.g. WiFi performance) and end device (e.g. decoding performance). == QoE management == Several QoE-centric network management and bandwidth management solutions have been proposed, which aim to improve the QoE delivered to the end-users. When managing a network, QoE fairness may be taken into account in order to keep the users sufficiently satisfied (i.e., high QoE) in a fair manner. From a QoE perspective, network resources and multimedia services should be managed in order to guarantee specific QoE levels instead of classical QoS parameters, which are unable to reflect the actual delivered QoE. A pure QoE-centric management is challenged by the nature of the Internet itself, as the Internet protocols and architecture were not originally designed to support today's complex and high demanding multimedia services. As an example for an implementation of QoE management, network nodes can become QoE-aware by estimating the status of the multimedia service as perceived by the end-users. This information can then be used to improve the delivery of the multimedia service over the network and proactively improve the users' QoE. This can be achieved, for example, via traffic shaping. QoE management gives the service provider and network operator the capability to minimize storage and network resources by allocating only the resources that are sufficient to maintain a specific level of user satisfaction. As it may involve limiting resources for some users or services in order to increase the overall network performance and QoE, the practice of QoE management requires that net neutrality regulations are considered.
Sparkles emoji
The Sparkles emoji (U+2728 ✨ SPARKLES) is an emoji that has one large star surrounded by smaller stars. Originating from Japan to represent sparkles used in anime and manga, the sparkles are often used as emphasis in text by surrounding words or phrases with it. It is the third most-used emoji in the world on Twitter as of 2021. Since the early 2020s it has been used by major software companies to represent artificial intelligence, marketing the technology as "like magic". == Development == According to Emojipedia, the Sparkles emoji was first used by Japanese mobile operators SoftBank, Docomo and au in the late 1990s. The emoji was added to Unicode 6.0 in 2010 and Emoji 1.0 in 2015. On some platforms the Sparkles emoji has been multicoloured whilst on other platforms it has been one colour. Twitter and Microsoft's Sparkles have changed from being multicoloured to being a single colour. Samsung's version of the emoji previously had a night sky in the background. == Usage == === Interpersonal communication === The Sparkles emoji was originally meant to represent the usage of sparkles in Japanese anime and manga, where the sparkles are used to represent beauty, happiness or awe. The emoji has several meanings and depends upon context. Starting in the late 2010s, the emoji started being used to surround words or phrases to be used as emphasis, an example from the book Because Internet being "I would simply ✨pass away✨". It can also be used as sarcasm, irony or as a way to mock people. Without emoji this could be represented with tildes or asterisks, for example, "~tildes~" or "~asterisk plus tilde~" or "~~true sparkle exuberance~~". The sparkles emoji can be used to represent stars in text, be used to represent cleanliness or can be used to mean "orgasm" whilst sexting. In September 2021 the Sparkles emoji overtook the Pleading Face (🥺) emoji to become the third most-used emoji in the world according to Emojipedia, with approximately 1 per cent of all tweets containing the Sparkles emoji. === Artificial intelligence === In the early 2020s, the Sparkles emoji started being used as an icon to represent artificial intelligence (AI). Companies who use the emoji this way include Google, OpenAI, Samsung, Microsoft, Adobe, Spotify and Zoom. As of August 2024, seven of the top 10 software companies by market capitalisation use the Sparkles emojis with AI. OpenAI has different versions of the Sparkles for different versions of the models that ChatGPT uses. One explanation is that Sparkles is being used by these companies as a way to market AI as "magic". Marketing technology as "magic" has been used before AI, particularly by Apple. Another explanation given by designers and marketers choosing to use Sparkles to signify AI is simply that other platforms are doing it, making it familiar to users. Around 2024, some of these companies started removing two of the smaller stars from the emoji in their AI services and have kept the one large star, an example being Google's Gemini chatbot. In early 2024, the Nielsen Norman Group provided test subjects with the star in isolation and found that people did not associate the symbol with AI, but instead mostly with "optimisation" or "favourite or save an item".
Public First Action
Public First Action is a 501(c)(4) nonprofit organization focused on United States public policy related to artificial intelligence. Public First Action is a bipartisan group that advocates for AI transparency, safeguards, and export controls on advanced AI chips. The organization is aligned with the political action committees Jobs and Democracy, Defending Our Values and Public First. == History == Public First Action was formed in 2025 by former Congressmen Brad Carson, a Democrat, and Chris Stewart, a Republican, to advocate for federal, state, and local regulations related to AI. The group's formation followed the founding of a super PAC network, Leading the Future, which advocates for deregulation of the AI industry and faster development of the new technology. Public First Action supports measures that would increase transparency at frontier AI companies and impose export controls on advanced AI chips, in addition to opposing the preemption of state-level AI laws. In February 2026, Public First Action received $20 million from the AI company Anthropic. That same month, the group announced plans to support 30 to 50 Democrats and Republicans in state and federal races, with Public First Action and aligned super PACs launching advertisements in Nebraska, Tennessee, and other states. In one ad, Public First Action touted Senator Marsha Blackburn for her work on child online safety. As of 2026, the group plans to raise between $50 and $75 million for public oversight of AI and related reforms. == Organization == === Leadership and funding === Public First Action is led by Carson and Stewart. The group has raised nearly $50 million in funding with a goal of raising $75 million during the 2026 midterms. Anthropic has contributed $20 million to the group. === Structure === Public First Action is aligned with three political action committees: "Jobs and Democracy", which supports Democratic candidates; "Defending Our Values", which supports Republican candidates; and "Public First", which supports both Republicans and Democrats.
SERVQUAL
SERVQUAL is a research tool that measures customer perception of service quality by comparing what customers expect from a service to their assessment of the service actually delivered. The instrument was developed in the United States in the mid-1980s by researchers A. Parasuraman, Valarie Zeithaml, and Leonard L. Berry, and is designed for use in after-service evaluation processes. It assesses service quality across five dimensions: reliability, assurance, tangibles, empathy, and responsiveness. SERVQUAL has been applied in sectors including healthcare, banking, education, and libraries. == Overview == The SERVQUAL questionnaire consists of matched pairs of items, 22 expectation items and 22 perception items, organized into five dimensions that correspond to the consumer's mental framework for evaluating service quality. Each item is part of a pair: one question asks what excellent organizations in a given industry should offer (expectation), and the other asks how the specific organization being evaluated performs (perception). == The model of service quality == The model of service quality, referred to as the gaps model, was developed by Parasuraman, Zeithaml, and Berry during a systematic research program conducted in the 1980s. The model identifies five gaps that may cause customers to experience poor service quality. In this framework, gap 5 is the service quality gap, which represents the difference between customer expectations and their perceptions of the service. This is the only gap that can be directly measured, and the SERVQUAL instrument was designed specifically to capture it. Gaps 1 through 4 have diagnostic value and point to probable causes of service failures. == Development of the instrument == Development of the model of service quality began in 1983 and, after iterative refinements, led to the publication of the SERVQUAL instrument in 1988. The research team conducted in-depth interviews and focus groups in four service sectors: retail banking, credit card services, securities brokerage, and product repair and maintenance. The questionnaire was tested across multiple samples to verify its reliability, validity, and factor structure. == Adaptations and variants == SERVQUAL has been adapted for specific industries and contexts. Well‑known derivatives include: LibQUAL+ – a library service quality survey developed by the Association of Research Libraries. EDUQUAL – an instrument tailored for the evaluation of service quality in educational institutions. HEALTHQUAL – adapted for measuring patient perceptions of healthcare service quality. ARTSQUAL – used to evaluate visitor perceptions of quality in museums and performing arts venues. == Criticisms == Researchers have raised several concerns about SERVQUAL. Critics argue that the instrument's definition of expectations is ambiguous and that it does not adequately account for the dynamic nature of customer expectations over time. Other scholars question whether the five‑dimension structure is universally applicable across all service contexts, and whether a generic instrument can capture the unique attributes of specific industries without modification.
Turing test
The Turing test, originally called the imitation game by Alan Turing in 1949, is a test of a machine's ability to exhibit intelligent behaviour equivalent to that of a human. In the test, a human evaluator judges a text transcript of a natural-language conversation between a human and a machine. The evaluator tries to identify the machine, and the machine passes if the evaluator cannot reliably tell them apart. The results would not depend on the machine's ability to answer questions correctly, only on how closely its answers resembled those of a human. Since the Turing test is a test of indistinguishability in performance capacity, the verbal version generalizes naturally to all of human performance capacity, verbal as well as nonverbal (robotic). The test was introduced by Turing in his 1950 paper "Computing Machinery and Intelligence" while working at the University of Manchester. It opens with the words: "I propose to consider the question, 'Can machines think?'." Because "thinking" is difficult to define, Turing chooses to "replace the question by another, which is closely related to it and is expressed in relatively unambiguous words". Turing describes the new form of the problem in terms of a three-person party game called the "imitation game", in which an interrogator asks questions of a man and a woman in another room in order to determine the correct sex of the two players. Turing's new question is: "Are there imaginable digital computers which would do well in the imitation game?" This question, Turing believed, was one that could actually be answered. In the remainder of the paper, he argued against the major objections to the proposition that "machines can think". Since Turing introduced his test, it has been highly influential in the philosophy of artificial intelligence, resulting in substantial discussion and controversy, as well as criticism from philosophers like John Searle, who argue against the test's ability to detect consciousness. == History == === Philosophical background === The question of whether it is possible for machines to think has a long history, which is firmly entrenched in the distinction between dualist and materialist views of the mind. René Descartes prefigures aspects of the Turing test in his 1637 Discourse on the Method when he writes: [H]ow many different automata or moving machines could be made by the industry of man ... For we can easily understand a machine's being constituted so that it can utter words, and even emit some responses to action on it of a corporeal kind, which brings about a change in its organs; for instance, if touched in a particular part it may ask what we wish to say to it; if in another part it may exclaim that it is being hurt, and so on. But it never happens that it arranges its speech in various ways, in order to reply appropriately to everything that may be said in its presence, as even the lowest type of man can do. Here Descartes notes that automata are capable of responding to human interactions but argues that such automata cannot respond appropriately to things said in their presence in the way that any human can. Descartes therefore prefigures the Turing test by defining the insufficiency of appropriate linguistic response as that which separates the human from the automaton. Descartes fails to consider the possibility that future automata might be able to overcome such insufficiency, and so does not propose the Turing test as such, even if he prefigures its conceptual framework and criterion. Denis Diderot formulates in his 1746 book Pensées philosophiques a Turing-test criterion, though with the important implicit limiting assumption maintained, of the participants being natural living beings, rather than considering created artifacts: If they find a parrot who could answer to everything, I would claim it to be an intelligent being without hesitation. This does not mean he agrees with this, but that it was already a common argument of materialists at that time. According to dualism, the mind is non-physical (or, at the very least, has non-physical properties) and, therefore, cannot be explained in purely physical terms. According to materialism, the mind can be explained physically, which leaves open the possibility of minds that are produced artificially. In 1936, philosopher Alfred Ayer considered the standard philosophical question of other minds: how do we know that other people have the same conscious experiences that we do? In his book, Language, Truth and Logic, Ayer suggested a protocol to distinguish between a conscious man and an unconscious machine: "The only ground I can have for asserting that an object which appears to be conscious is not really a conscious being, but only a dummy or a machine, is that it fails to satisfy one of the empirical tests by which the presence or absence of consciousness is determined". (This suggestion is very similar to the Turing test, but it is not certain that Ayer's popular philosophical classic was familiar to Turing.) In other words, a thing is not conscious if it fails the consciousness test. === Cultural background === A rudimentary idea of the Turing test appears in the 1726 novel Gulliver's Travels by Jonathan Swift. When Gulliver is brought before the king of Brobdingnag, the king thinks at first that Gulliver might be a "a piece of clock-work (which is in that country arrived to a very great perfection) contrived by some ingenious artist". Even when he hears Gulliver speaking, the king still doubts whether Gulliver was taught "a set of words" to make him "sell at a better price". Gulliver tells that only after "he put several other questions to me, and still received rational answers" the king became satisfied that Gulliver was not a machine. Tests where a human judges whether a computer or an alien is intelligent were an established convention in science fiction by the 1940s, and it is likely that Turing would have been aware of these. Stanley G. Weinbaum's "A Martian Odyssey" (1934) provides an example of how nuanced such tests could be. Earlier examples of machines or automatons attempting to pass as human include the Ancient Greek myth of Pygmalion who creates a sculpture of a woman that is animated by Aphrodite, Carlo Collodi's novel The Adventures of Pinocchio, about a puppet who wants to become a real boy, and E. T. A. Hoffmann's 1816 story "The Sandman," where the protagonist falls in love with an automaton. In all these examples, people are fooled by artificial beings that—up to a point—pass as human. === Alan Turing and the imitation game === Researchers in the United Kingdom had been exploring "machine intelligence" for up to ten years prior to the founding of the field of artificial intelligence (AI) research in 1956. It was a common topic among the members of the Ratio Club, an informal group of British cybernetics and electronics researchers that included Alan Turing. Turing, in particular, had been running the notion of machine intelligence since at least 1941 and one of the earliest-known mentions of "computer intelligence" was made by him in 1947. In Turing's report, "Intelligent Machinery," he investigated "the question of whether or not it is possible for machinery to show intelligent behaviour" and, as part of that investigation, proposed what may be considered the forerunner to his later tests: It is not difficult to devise a paper machine which will play a not very bad game of chess. Now get three men A, B and C as subjects for the experiment. A and C are to be rather poor chess players, B is the operator who works the paper machine. ... Two rooms are used with some arrangement for communicating moves, and a game is played between C and either A or the paper machine. C may find it quite difficult to tell which he is playing. "Computing Machinery and Intelligence" (1950) was the first published paper by Turing to focus exclusively on machine intelligence. Turing begins the 1950 paper with the claim, "I propose to consider the question 'Can machines think?'" As he highlights, the traditional approach to such a question is to start with definitions, defining both the terms "machine" and "think". Turing chooses not to do so; instead, he replaces the question with a new one, "which is closely related to it and is expressed in relatively unambiguous words". In essence he proposes to change the question from "Can machines think?" to "Can machines do what we (as thinking entities) can do?" The advantage of the new question, Turing argues, is that it draws "a fairly sharp line between the physical and intellectual capacities of a man". To demonstrate this approach Turing proposes a test inspired by a party game, known as the "imitation game", in which a man and a woman go into separate rooms and guests try to tell them apart by writing a series of questions and reading the typewritten answers sent back. In this game, both the man and the woman aim to convince the guests that they ar
Human–AI interaction
Human–AI interaction is a developing field of research and a sub-field of human–computer interaction (HCI). HCI is a field of research that explores the interactions between humans and computer-based technology, focusing on design implementation, user experience, and psychological factors. With the proliferation of artificial intelligence (AI), there has developed a sub-section of HCI research dedicated specifically to artificial intelligence and how people interact with and are impacted by it. This is human–AI interaction, abbreviated either as HAX or HAII. == Introduction == Artificial intelligence (AI), in general, has fluid definitions and varied research applications, but in brief can be applied to mechanizing tasks that would require human intelligence to complete. AI are tools designed to replicate the human abilities of navigating uncertainty, active learning, and processing information in different contexts. Within the context of HCI and HAX research, artificial intelligence can be broken into two sub-fields, natural language processing (NLP) and computer vision (CV). AI technologies notably include machine-learning, deep-learning and neural networks, and large-language models (LLMs). As a new and rapidly developing technology, AI is changing how computers work and therefore changing how humans interact with computers. Unlike the traditional human-computer interaction, where a human directs a machine, human-AI interaction is characterized by a more collaborative relationship between the computer program (the AI) and the human user, as AI is perceived as an active agent rather than a tool. This changing dynamic creates new questions and necessitates new research methods that are not present in traditional HCI research. According to a scoping review on the state of the discipline, the HAX field comprises research on the "design, development, and evaluation of AI systems" and encompasses the themes of human-AI collaboration, human-AI competition, human-AI conflict, and human-AI symbiosis. == Design == Machine learning and artificial intelligence have been used for decades in targeted advertising and to recommend content in social media. Ethical Guidelines (Framework for ethical AI development) == User Experience (UX) == This section should handle research on how users interact with tools. What techniques do they use, do they develop habits, what types of programs and devices are they using to access these tools, what do they use these tools to do exactly. === Cognitive Frameworks in AI Tool Users === AI has been viewed with various expectations, attributions, and often misconceptions. Many people exclusively understand AI as the LLM chatbots they interact with, like ChatGPT or Claude, or other generative AI programs. [Insert section: discuss how people interact with these specific AI tools as a connection to the following paragraphs] Most fundamentally, humans have a mental model of understanding AI's reasoning and motivation for its decision recommendations, and building a holistic and precise mental model of AI helps people create prompts to receive more valuable responses from AI. However, these mental models are not whole because people can only gain more information about AI through their limited interaction with it; more interaction with AI builds a better mental model that a person may build to produce better prompt outcomes. Research on human-AI interaction has emphasized that users develop mental models of AI systems and revise those models through repeated use, feedback, and explanation, while design research has stressed the importance of communicating capabilities and limitations early and supporting trust calibration through explanation and correction. In a 2025 SSRN working paper, John DeVadoss proposed "Hypothetico-Deductive Interaction" (HDI), a framework that describes human-AI interaction as a mutual process of conjecture and refutation in which users test assumptions about an AI system's capabilities while the system infers and updates assumptions about user goals through its responses and clarifying questions. DeVadoss argued that this framing helps explain prompt iteration, weak capability awareness, and trust miscalibration, and suggested design responses such as clearer communication of uncertainty, easier correction, actionable explanations, and safer failure modes. == Research themes == === Human-AI collaboration === Human-AI collaboration occurs when the human and AI supervise the task on the same level and extent to achieve the same goal. Some collaboration occurs in the form of augmenting human capability. AI may help human ability in analysis and decision-making through providing and weighing a volume of information, and learning to defer to the human decision when it recognizes its unreliability. It is especially beneficial when the human can detect a task that AI can be trusted to make few errors so that there is not a lot of excessive checking process required on the human's end. Some findings show signs of human-AI augmentation, or human–AI symbiosis, in which AI enhances human ability in a way that co-working on a task with AI produces better outcomes than a human working alone. For example: the quality and speed of customer service tasks increase when a human agent collaborates with AI, training on specific models allows AI to improve diagnoses in clinical settings, and AI with human-intervention can improve creativity of artwork while fully AI-generated haikus were rated negatively. Human-AI synergy, a concept in which human-AI collaboration would produce more optimal outcomes than either human or AI working alone could explain why AI does not always help with performance. Some AI features and development may accelerate human-AI synergy, while others may stagnate it. For example, when AI updates for better performance, it sometimes worsens the team performance with human and AI by reducing the compatibility with the new model and the mental model a user has developed on the previous version. Research has found that AI often supports human capabilities in the form of human-AI augmentation and not human-AI synergy, potentially because people rely too much on AI and stop thinking on their own. Prompting people to actively engage in analysis and think when to follow AI recommendations reduces their over-reliance, especially for individuals with higher need for cognition. === Human-AI competition === Robots and computers have substituted routine tasks historically completed by humans, but agentic AI has made it possible to also replace cognitive tasks including taking phone calls for appointments and driving a car. At the point of 2016, research has estimated that 45% of paid activities could be replaced by AI by 2030. Perceived autonomy of robots is known to increase people's negative attitude toward them, and worry about the technology taking over leads people to reject it. There has been a consistent tendency of algorithm aversion in which people prefer human advice over AI advice. However, people are not always able to tell apart tasks completed by AI or other humans. See AI takeover for more information. It is also notable that this sentiment is more prominent in the Western cultures as Westerners tend to show less positive views about AI compared to East Asians. == Research on the psychological impacts of AI == === Perception on others who use AI === As much as people perceive and make judgment about AI itself, they also form impressions of themselves and others who use AI. In the workplace, employees who disclose the use of AI in their tasks are more likely to receive feedback that they are not as hardworking as those who are in the same job who receive non-AI help to complete the same tasks. AI use disclosure diminishes the perceived legitimacy in the employee's task and decision making which ultimately leads observers to distrust people who use AI. Although these negative effects of AI use disclosure are weakened by the observers who use AI frequently themselves, the effect is still not attenuated by the observers' positive attitude towards AI. === Bias, AI, and human === Although AI provides a wide range of information and suggestions to its users, AI itself is not free of biases and stereotypes, and it does not always help people reduce their cognitive errors and biases. People are prone to such errors by failing to see other potential ideas and cases that are not listed by AI responses and committing to a decision suggested by AI that directly contradicts the correct information and directions that they are already aware of. Gender bias is also reflected as the female gendering of AI technologies which conceptualizes females as a helpful assistant. == Emotional connection with AI == Human-AI interaction has been theorized in the context of interpersonal relationships mainly in social psychology, communications and media studies, and as a technology interface through the lens of hu
Mycin
MYCIN was an early backward chaining expert system that used black box to identify bacteria causing severe infections, such as bacteremia and meningitis, and to recommend antibiotics, with the dosage adjusted for patient's body weight — the name derived from the antibiotics themselves, as many antibiotics have the suffix "-mycin". The Mycin system was also used for the diagnosis of blood clotting diseases. MYCIN was developed over five or six years in the early 1970s at Stanford University. It was written in Lisp as the doctoral dissertation of Edward Shortliffe under the direction of Bruce G. Buchanan, Stanley N. Cohen and others. MYCIN emerged from the Stanford Heuristic Programming Project. MYCIN demonstrated the potential for expert systems in building high-performance medical reasoning programs. MYCIN is often viewed as a pioneer in the field of expert systems, even being referred to as the "grandaddy of them all-the one that launched the field" by Dr. Allen Newell. MYCIN led to the EMYCIN expert system shell ("essential MYCIN") for acquiring knowledge, reasoning with it, and explaining the results, without the specific medical knowledge. It can be described as "EMYCIN = Prolog + uncertainty + caching + questions + explanations + contexts - variables". An introduction is in Chapter 16 of Paradigms of Artificial Intelligence Programming (PAIP). == Method == MYCIN operated using a fairly simple inference engine and a knowledge base of ~600 rules by obtaining individual inferential facts identified by experts and encoding such facts as individual production rules. No other AI program at the time contained as much domain-specific knowledge clearly separated from its inference procedures as MYCIN. It would query the physician running the program via a long series of simple yes/no or textual questions. At the end, it provided a list of possible culprit bacteria ranked from high to low based on the probability of each diagnosis, its confidence in each diagnosis' probability, the reasoning behind each diagnosis (that is, MYCIN would also list the questions and rules which led it to rank a diagnosis a particular way), and its recommended course of drug treatment. MYCIN could additionally respond to queries by physicians related to why it asked the user a certain question, how it arrived at a conclusion, and why it did not consider certain factors. The developers performed studies showing that MYCIN's performance was minimally affected by perturbations in the uncertainty metrics associated with individual rules, suggesting that the power in the system was related more to its knowledge representation and reasoning scheme than to the details of its numerical uncertainty model. Some observers felt that it should have been possible to use classical Bayesian statistics. MYCIN's developers argued that this would require either unrealistic assumptions of probabilistic independence, or require the experts to provide estimates for an unfeasibly large number of conditional probabilities. Subsequent studies later showed that the certainty factor model could indeed be interpreted in a probabilistic sense, and highlighted problems with the implied assumptions of such a model. However the modular structure of the system would prove very successful, leading to the development of graphical models such as Bayesian networks. === Context === A context in MYCIN determines what types of objects can be reasoned about. They are similar to variables in Prolog, or environment variables in operating systems. === Evidence combination === In MYCIN it was possible that two or more rules might draw conclusions about a parameter with different weights of evidence. For example, one rule may conclude that the organism in question is E. Coli with a certainty of 0.8 whilst another concludes that it is E. Coli with a certainty of 0.5 or even −0.8. In the event the certainty is less than zero the evidence is actually against the hypothesis. In order to calculate the certainty factor MYCIN combined these weights using the formula below to yield a single certainty factor: C F ( x , y ) = { X + Y − X Y if X , Y > 0 X + Y + X Y if X , Y < 0 X + Y 1 − min ( | X | , | Y | ) otherwise {\displaystyle CF(x,y)={\begin{cases}X+Y-XY&{\text{if }}X,Y>0\\X+Y+XY&{\text{if }}X,Y<0\\{\frac {X+Y}{1-\min(|X|,|Y|)}}&{\text{otherwise}}\end{cases}}} Where X and Y are the certainty factors. This formula can be applied more than once if more than two rules draw conclusions about the same parameter. It is commutative, so it does not matter in which order the weights were combined. The combination formula was designed to have the following desirable properties: −1 can be interpreted as "false", +1 as "true", and 0 as "uncertain". Combining unknown with anything leaves it unchanged. Combining true with anything (except false) gives true. Similarly for false. Combining true and false is a division-by-zero error. Combining +x and -x gives unknown. Combining two positives (except true) gives a larger positive. Similarly for negatives. Combining a positive and a negative gives something in between. === Examples === The following examples come from Chapter 16 of PAIP, which contains an implementation in Common Lisp of a modified and simplified version of MYCIN for pedagogical purposes. A rule, and an English paraphrase generated by the system: == Results == An evaluation of MYCIN was conducted at the Stanford Medical School. The first phase of the evaluation consisted of 10 test cases of diverse origin, chosen by a physician who was not acquainted with MYCIN's methods or knowledge base. These cases were presented to 7 physicians and 1 senior medical student. 10 prescriptions were compiled for each of the cases, 1 recommended by MYCIN, 1 prescribed by the treating physician at the county hospital, and 8 by the aforementioned individuals. The second phase of the evaluation consisted of eight infectious disease specialists being provided the clinical summary and set of 10 prescriptions for each of the 10 cases and tasked to provide their own recommendations for each case and assess the 10 prescriptions. MYCIN received an acceptability rating of 65%, which was comparable to the 42.5% to 62.5% rating of five faculty members. This study is often cited as showing the potential for disagreement about therapeutic decisions, even among experts, when there is no "gold standard" for correct treatment. == Practical use == MYCIN was never actually used in practice. This wasn't because of any weakness in its performance. Some observers raised ethical and legal issues related to the use of computers in medicine, regarding the responsibility of the physicians in case the system gave wrong diagnosis. However, the greatest problem, and the reason that MYCIN was not used in routine practice, was the state of technologies for system integration, especially at the time it was developed. MYCIN was a stand-alone system that required a user to enter all relevant information about a patient by typing in responses to questions MYCIN posed. MYCIN ran on the DEC KI10 PDP-10, supporting a large time-shared system available over the early Internet (ARPANet), before personal computers were developed. MYCIN's greatest influence was accordingly its demonstration of the power of its representation and reasoning approach. Rule-based systems in many non-medical domains were developed in the years that followed MYCIN's introduction of the approach. In the 1980s, expert system "shells" were introduced (including one based on MYCIN, known as E-MYCIN (followed by Knowledge Engineering Environment - KEE)) and supported the development of expert systems in a wide variety of application areas. A difficulty that rose to prominence during the development of MYCIN and subsequent complex expert systems has been the extraction of the necessary knowledge for the inference engine to use from the human expert in the relevant fields into the rule base (the so-called "knowledge acquisition bottleneck").