Trying to pick the best AI marketing tool? An AI marketing tool is software that uses machine learning to help you get more done — it scales effortlessly from a single task to thousands. The best picks balance beginner-friendly simplicity with the depth power users need, and they ship updates often. Whether you are a beginner or a pro, the right AI marketing tool slots into your workflow and pays for itself fast. This guide breaks down the top picks, their pros and cons, and who each one is best for.
Vismon
Vismon was the Bell Labs system which displayed authors' faces on one of their internal e-mail systems. The name was a pun on the sysmon program used at Bell to show the load on computer systems. It can also be interpreted as "visual monitor". The system inspired Rich Burridge to develop the similar but more widespread faces system, which spread with Unix distributions in the 1980s. This in turn inspired Steve Kinzler to develop the Picons, or personal icons, which have the goal of offering symbols and other images, as well as faces, to represent individuals and institutions in email messages. Other systems such as the faces available on the LAN email functions of the NeXTSTEP platform also seem to have been influenced by the original Vismon capabilities. The faces program in Plan 9 is the direct descendant of this system. Vismon was the work of Rob Pike and Dave Presotto. It was based on some early experiments by Luca Cardelli. Many other scientists and engineers of the Computing Science Research Center of the Murray Hill facility were also involved. All had been spurred by the introduction in 1983 of the new Blit graphics terminal developed by Pike and Bart Locanthi and marketed by Teletype Corporation of Skokie, Illinois as the DMD 5620. Pike was eager, along with his colleagues, to exploit the new graphic capabilities. Pike and company went around their Center, convincing everybody, from directors and administrative assistants to engineers and scientists, to pose as they got out a 4×5 view camera with a Polaroid back and took black-and-white photos (Polaroid type 52) of their faces. Their efforts yielded nearly 100 faces, which they digitised with a scanner from graphics colleagues. They wrote several programs to transform the faces, store them and serve them on several machines at the lab. As time went by, they added faces from outside their Center and outside Bell Labs. This database also led to the pico image editor (originally named zunk) which was used for image transformations, many of them with colleagues as the preferred target. The first programs built around vismon were used to announce incoming mail in a dedicated window, using the 48 by 48 pixel faces. Later on the faces were also used to decorate line printer banners.
Sysomos
Sysomos Inc. is a Toronto-based social media analytics company owned by Outside Insight market leaders Meltwater. The company developed text analytics and machine learning technologies for user generated content, and served 80% of the top agencies and Fortune 500. == History == Sysomos was founded by Nilesh Bansal and Nick Koudas. The company is a spinoff of the University of Toronto research project BlogScope. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. The company raised venture capital in 2008 and was acquired by Marketwire in 2010. The company's original flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content to create a picture of media coverage. Sysomos launched its flagship offering MAP in Sept 2007, followed by addition of Heartbeat to its product suite in 2009. In addition to the two main products, the company released FourWhere, a free location-based social search service that mashes up Foursquare in March 2010. The company also offers Sysomos Heartbeat which provides social media monitoring and engagement capabilities to communication professionals, brand managers and customer support groups. In 2013, Heartbeat was extended to add publishing components to deliver a complete end-to-end social media marketing platform. On July 6, 2010, it was announced that Marketwire, a press release distribution company, had acquired Sysomos. After the acquisition, Sysomos founders Nick Koudas and Nilesh Bansal, left Sysomos to start Aislelabs. In February 2015, Sysomos split from Marketwired, as an independent company, and appointed Adnan Ahmed as the new CEO. In March 2015, newly independent Sysomos launched a redesign for its Heartbeat product and a new API for its MAP product. In the same year, the company acquired Expion. In September 2016, Peter Heffring was announced as the new CEO. In April 2017, Sysomos showcased a new unified platform offering new insights. In April 2018, media monitoring firm Meltwater announced it had acquired Sysomos. The CEO of Sysomos, Peter Heffring, said the company will continue to operate as an independent unit of Meltwater. Heffring will run the social analytics division of Meltwater. == Reports == Inside Twitter series of reports is the most extensive third-party survey on Twitter's growth and demographics. Another extensive survey regarding the top 5% of most active Twitter users found that over 25% of all tweets are machine created. The report also confirms Twitter's international growth. Inside Facebook Pages report found that only four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans. Inside YouTube reports focus more on video hosting services and YouTube.
Secret London
Secret London is a Facebook group started by 21-year-old Bristol University graduate, Tiffany Philippou, on 19 January 2010 in response to a Saatchi & Saatchi competition. The group grew rapidly (180,000 members as of 8 February 2010) and is composed mostly of Londoners who use the site to share suggestions and photos of London. After the group's early success, the founder announced her intention to launch a website of the same name by crowdsourcing the design and development. The website was launched on 16 February 2010. == Other secret cities == Following the initial success of Secret London, a number of other secret groups were independently started around the world, some of which already have over 100,000 users. As of 19 February 2010, the list of other groups includes: Secret Frankfurt, Secret Tel Aviv, Secret Paris, Secret New York, Secret Tokyo, Secret Toronto, Secret Los Angeles, Secret Exeter, Secret Boston, Secret Norwich, Secret Singapore, Secret Brighton, Secret Minneapolis, Secret Sydney, Secret Canberra, Secret Brisbane, Secret Wellington, Secret Christchurch, Secret Madeira, Secret Funchal, Secret Bristol and Secret Cardiff. == Controversy == Some commentators have questioned whether it possible to share secrets without compromising them, and whether sharing tips publicly will lead to over-exposure of the businesses who are recommended.
Social business model
The social business model is use of social media tools and social networking behavioral standards by businesses for communication with customers, suppliers, and others. Combining social networking etiquette (being helpful, transparent and authentic) with business engagement on LinkedIn (for one-to-one interaction), Twitter (for immediacy) and Facebook (for content sharing) more fully involves employees in the organization and increases customer intimacy and trust. == Overview == Traditional business models, particularly in large organizations, have had as one common characteristic careful limitation of direct contact between those within the organization and those outside of it. Only certain specific individuals (most frequently in roles such as sales, customer service and field consulting) were designated as "customer-facing" personnel. Organizations further limited outside access to internal employees through filtering mechanisms such as publishing only a main switchboard number (whether routed through a live receptionist or an interactive voice response system) and generic "sales@" or "info@" email addresses. The Cluetrain Manifesto (written by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger and published in 1999) was among the first books to predict the demise of this old order and the emergence of more open business models, though most of the business world was slow to adopt the book's recommended cultural changes. Thirteen years later, authors Dion Hinchcliffe and Peter Kim added structural underpinnings to the cultural shifts outlined in The Cluetrain Manifesto in their book, Social Business by Design. The book details many of the ways social media tools and practices are being adopted within organizations, to support both internal employee collaboration and external customer engagement (which the authors describe as the "bigger problem"). == Elements == In implementing the social business model, organizations apply social networking protocols and tools in a range of areas, potentially including: Marketing Customer Support Recruiting Crowdsourcing Internal employee collaboration Sales Product Development Supply Chain Operations Investor Relations == Characteristics of organizations adopting the social business model == Organizations that fully adopt the social business model will exhibit four key characteristics: Connected – employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications methods including text chat, voice, file sharing, email, and video chat. Social – employees will follow social networking etiquette (being authentic, helpful and transparent) in external interactions. The focus will be on answering questions and providing information rather than overt sales or promotion. Presence – these conversations may originate on the company's website or elsewhere online (e.g., publication websites, industry portals, or social networking sites such as LinkedIn or Facebook). Intelligent – organizations will use in-depth analytics to monitor connections, social interactions and presence; measure corresponding business results; and continually adjust and improve practices for increased effectiveness. == Technical and functional requirements == While much of the change inherent in adopting the social business model is cultural, it also requires process changes enabled by social business technology. Functional requirements for a social business technology platform include: Analytics (including the cost of engagement as well as various measures of return on investment such as leads, sales, referrals, recommendations, and retained customers). Integration with other social media and business tools such as CRM systems, partner relationship management (PRM) software, product development, website analytics, and employee-recruiting applications. Rules-based workflow (e.g. routing a comment to the appropriate individual for a response, based on content). Geolocation (so customers or prospects can be automatically routed to local sales or customer service representatives). Content sharing. Collaboration tools. Transparency (i.e., people should know who they are engaging with) Unified communications (the ability to engage via voice, text, video, email, and share a wide variety of file types) Storage (the ability to store interactions for legal, training, compliance or compensation purposes, and purge stored data when no longer needed based on company policy or regulatory requirements). Immediacy (real-time monitoring and response).
Retrieval-augmented generation
Retrieval-augmented generation (RAG) is a technique that enables large language models (LLMs) to retrieve and incorporate new information from external data sources. With RAG, LLMs first refer to a specified set of documents, then respond to user queries. These documents supplement information from the LLM's pre-existing training data. This allows LLMs to use domain-specific and/or updated information that is not available in the training data. For example, this enables LLM-based chatbots to access internal company data or generate responses based on authoritative sources. RAG improves LLMs by incorporating information retrieval before generating responses. Unlike LLMs that rely on static training data, RAG pulls relevant text from databases, uploaded documents, or web sources. According to Ars Technica, "RAG is a way of improving LLM performance, in essence by blending the LLM process with a web search or other document look-up process to help LLMs stick to the facts." This method helps reduce AI hallucinations, which have caused chatbots to describe policies that don't exist, or recommend nonexistent legal cases to lawyers that are looking for citations to support their arguments. RAG also reduces the need to retrain LLMs with new data, saving on computational and financial costs. Beyond efficiency gains, RAG also allows LLMs to include sources in their responses, so users can verify the cited sources. This provides greater transparency, as users can cross-check retrieved content to ensure accuracy and relevance. The term retrieval-augmented generation (RAG) was introduced in a 2020 paper that described combining a parametric language model with a non-parametric external memory accessed through retrieval at inference time. == RAG and LLM limitations == LLMs can provide incorrect information. For example, when Google first demonstrated its LLM tool "Google Bard" (later re-branded to Gemini), the LLM provided incorrect information about the James Webb Space Telescope. This error contributed to a $100 billion decline in Google's stock value. RAG is used to prevent these errors, but it does not solve all the problems. For example, LLMs can generate misinformation even when pulling from factually correct sources if they misinterpret the context. MIT Technology Review gives the example of an AI-generated response stating, "The United States has had one Muslim president, Barack Hussein Obama." The model retrieved this from an academic book rhetorically titled Barack Hussein Obama: America's First Muslim President? The LLM did not "know" or "understand" the context of the title, generating a false statement. LLMs with RAG are programmed to prioritize new information. This technique has been called "prompt stuffing." Without prompt stuffing, the LLM's input is generated by a user; with prompt stuffing, additional relevant context is added to this input to guide the model's response. This approach provides the LLM with key information early in the prompt, encouraging it to prioritize the supplied data over pre-existing training knowledge. == Process == Retrieval-augmented generation (RAG) enhances large language models (LLMs) by incorporating an information-retrieval mechanism that allows models to access and utilize additional data beyond their original training set. Ars Technica notes that "when new information becomes available, rather than having to retrain the model, all that's needed is to augment the model's external knowledge base with the updated information" ("augmentation"). IBM states that "in the generative phase, the LLM draws from the augmented prompt and its internal representation of its training data to synthesize" an answer. === RAG key stages === Typically, the data to be referenced is converted into LLM embeddings, numerical representations in the form of a large vector space. RAG can be used on unstructured (usually text), semi-structured, or structured data (for example knowledge graphs). These embeddings are then stored in a vector database to allow for document retrieval. Given a user query, a document retriever is first called to select the most relevant documents that will be used to augment the query. This comparison can be done using a variety of methods, which depend in part on the type of indexing used. The model feeds this relevant retrieved information into the LLM via prompt engineering of the user's original query. Newer implementations (as of 2023) can also incorporate specific augmentation modules with abilities such as expanding queries into multiple domains and using memory and self-improvement to learn from previous retrievals. Finally, the LLM can generate output based on both the query and the retrieved documents. Some models incorporate extra steps to improve output, such as the re-ranking of retrieved information, context selection, and fine-tuning. == Applications == Retrieval-augmented generation is used in applications where generated responses need to be grounded in external or frequently updated information. Commonly cited use cases include search engines, question-answering systems, customer support chatbots, enterprise knowledge assistants, content generation, recommendation systems, retail and e-commerce, and industrial or manufacturing workflows. In healthcare, RAG has been studied as a way to ground large language model outputs in external medical knowledge sources, although reviews have noted continuing challenges around evaluation, ethics, and clinical reliability. == Improvements == Improvements to the basic process above can be applied at different stages in the RAG flow. === Encoder === These methods focus on the encoding of text as either dense or sparse vectors. Sparse vectors, which encode the identity of a word, are typically dictionary-length and contain mostly zeros. Dense vectors, which encode meaning, are more compact and contain fewer zeros. Various enhancements can improve the way similarities are calculated in the vector stores (databases). Performance improves by optimizing how vector similarities are calculated. Dot products enhance similarity scoring, while approximate nearest neighbor (ANN) searches improve retrieval efficiency over K-nearest neighbors (KNN) searches. Accuracy may be improved with Late Interactions, which allow the system to compare words more precisely after retrieval. This helps refine document ranking and improve search relevance. Hybrid vector approaches may be used to combine dense vector representations with sparse one-hot vectors, taking advantage of the computational efficiency of sparse dot products over dense vector operations. Other retrieval techniques focus on improving accuracy by refining how documents are selected. Some retrieval methods combine sparse representations, such as SPLADE, with query expansion strategies to improve search accuracy and recall. === Retriever-centric methods === These methods aim to enhance the quality of document retrieval in vector databases: Pre-training the retriever using the Inverse Cloze Task (ICT), a technique that helps the model learn retrieval patterns by predicting masked text within documents. Supervised retriever optimization aligns retrieval probabilities with the generator model's likelihood distribution. This involves retrieving the top-k vectors for a given prompt, scoring the generated response's perplexity, and minimizing KL divergence between the retriever's selections and the model's likelihoods to refine retrieval. Reranking techniques can refine retriever performance by prioritizing the most relevant retrieved documents during training. === Language model === By redesigning the language model with the retriever in mind, a 25-time smaller network can get comparable perplexity as its much larger counterparts. Because it is trained from scratch, this method (Retro) incurs the high cost of training runs that the original RAG scheme avoided. The hypothesis is that by giving domain knowledge during training, Retro needs less focus on the domain and can devote its smaller weight resources only to language semantics. The redesigned language model is shown here. It has been reported that Retro is not reproducible, so modifications were made to make it so. The more reproducible version is called Retro++ and includes in-context RAG. === Chunking === Chunking involves various strategies for breaking up the data into vectors so the retriever can find details in it. Three types of chunking strategies are: Fixed length with overlap. This is fast and easy. Overlapping consecutive chunks helps to maintain semantic context across chunks. Syntax-based chunks can break the document up into sentences. Libraries such as spaCy or NLTK can also help. File format-based chunking. Certain file types have natural chunks built in, and it's best to respect them. For example, code files are best chunked and vectorized as whole functions or classes. HTML files should leave