Over the years, television broadcast rights have distinguished what Olympic-related content can be accessed by fans online. By doing so, mobile-friendly social platforms began to integrate into the Olympics. Athletes and fans use these platforms to share live updates, special moments, and behind-the-scenes specials. Various social media platforms have been used for Olympic content, including Twitter and Facebook. Some marketers credit social media for prompting the official U.S. broadcasters, NBC, to live stream events, including early rounds. == Background == The Olympics is able to advertise to its viewers and its host country with the use of data it collects through Social media marketing. Prominent social media platforms include: Twitter, Facebook, Instagram, Tumblr, YouTube, Google, MSN, Yahoo and many more. Campaign Initiatives and Artificial Intelligence technologies have been used to analyze the social media content of users. Information from consumers such as their preferences, demographics, age and locality are all analyzed to gain consumer insight. Campaign initiatives and AI technologies were used for such purposes in the 2010 Vancouver Winter Olympics and are in use currently. Social media marketing of the Olympics is a new phenomena, beginning prior to the 2008 Beijing Olympics == Variations == There are two classifications of social media marketing recognized by the IOC: Officially sanctioned content from rights holders and sponsors that maximizes the use of Olympic content (imagery, hashtag) Unofficial content that is generated by brands that leverage the excitement of the Olympics == 2008 Beijing Summer Olympics == Social media marketing emerged as a phenomenon during the 2008 Beijing Olympics, which progressed as a marketing and an advertising tactic ever since. The Beijing Olympics became the test subject for social media marketing initiatives started by advertising agencies. In 2008, social media marketing began the transition from one-sided communication to mass communication of the Olympic Games. Although social media marketing of the Olympic Games began in 2008, the audience to the Olympics was still primarily reached through television–reaching an audience of 4.3 billion viewers. At the time, the viewers of the Olympic Games through Internet website platforms made up an audience of approximately 390 million individuals. What was the beginning of Olympic social media marketing, was also the beginning of a more globalized experience of the Olympic Games via social media. Twitter, now a prominent social media platform, began in 2006 and grew to three million active users by the beginning of the 2008 Beijing Olympics. Members of Facebook, another prominent social media platform, tracking the Olympic Games grew from approximately one million during the Olympic Games of Athens 2004 to 90 million during the 2008 Beijing Olympics. Social media use, in general, increased by 24 percent between 2007 and 2008–from 63 percent of U.S. adults to 87 percent of U.S. adults. == 2010 Vancouver Winter Olympics == The International Olympic Committee (IOC) deemed The Vancouver Winter Olympics as "the first social media games” based on its fan base through social media platforms. The IOC launched their Facebook page a month before the games began, attracting 1.5 million fans. Shifting to online viewing attracted a younger audience than past Olympic games with over 60 percent of Facebook fans being under 24 years of age. Athletes like Lindsey Vonn and Shaun White reached fans on social media as the platform posted behind-the-scenes coverage on their experiences. The IOC used social media to create competitions between athletes and fans streamed online. Its YouTube channel hosted a “Best of Us” challenge in which the public could compete in games with their favorite athletes, acquiring three million viewers. Photos spread across social media platforms, such as Flickr, which had 11,000 photos posted by 600 photographers, bringing a new perspective to the games. Twitter contributed constant live updates of the competitions. The IOC's Twitter following doubled to 12,000 followers during the Vancouver Olympics, creating a larger viewer population for the games. The IOC created social media guidelines as more athletes and fans got online to interact with the Olympics. Social media was still relatively new as a marketing platform, so these guidelines confused many individuals. == 2012 London Summer Olympics == The London 2012 Olympic Games succeeded in broadcasting, participation and marketing. For the first time, the IOC broadcast the Olympic Games live and on-demand through YouTube, allowing fans to access the Games anytime, anywhere through live streaming. The combination of conventional broadcasting and mobile platforms reached a global audience of 4.8 billion people. Social media soared with Facebook, Twitter and Google+, attracting 4.7 million followers. Athletes shared photographs, interacted online with fans and updated daily, either in person or via an agent. Instagram was established by 2012, making itself a premier photo-sharing platform perfect for athletes to capture their emotions. Lewis Wiltshire, head of sport for Twitter UK said, "Never before have fans had such direct access to their sporting heroes." Social media created conversation on fan opinions regarding athletes, including 962,756 total mentions of Usain Bolt, “Fastest Man in History,” who defended the 100 meter and 200 meter gold medals. Michael Phelps followed with 828,081 total mentions. Olympic sponsors were active on social media; created several campaigns to promote their brands; and inspired viewers with mass participation and personalized events. The Adidas “Take the Stage” Campaign recognized talent around the world, installing a photo booth and inviting the 550 Olympics athletes to take the stage. (IOC Marketing Report 2012). David Beckham surprised fans at the photo booth in Westfield shopping centre, gaining popularity in UK media. Coca-Cola, Acer Inc., McDonald's, Visa Inc. and several others used similar tactics of participation to attract viewers. == 2014 Sochi Winter Olympics == === Channels === The 2014 Winter Olympic Games were held in Sochi, a city in Krasnodar Krai, Russia, establishing the first “social media Olympics” for Russia. The most popular Russian social media and networking service, VK, created an Olympic page, similar to Facebook's. The Olympic VK page has 2.8 million fans and—the most popular official community on the platform. Throughout the games, VK had 54 million Olympic mentions, an average of 1.5 million per day. Numbers grew on other social media pages: more than 2 million fans joined the Olympic Facebook page, 168,101 followed the Olympic Twitter, 150,000 followed the Olympic Instagram and three million visited the Olympic website in February 2014. There were 90,000 total updates on social media by Sochi 2014 Olympians and teams. The United States was the most active country during the games logging 22,598 posts across Facebook, Twitter, and Instagram. === Engagement === With social media there is also hashtags. The most popular hashtag was #sochi2014 with almost 11,000 uses. The next top five hashtags were #wearewinter, #teamusa, #olympics, #goaus and #wirfuerD. Another popular hashtag was #Sochiproblems, depicting local struggles. Photos of the poor state of Sochi on all platforms made the games the number one trending topic one week before the opening ceremony. #SochiFail and #SochiProblems gave multiple reports of the poor living arrangements, incomplete construction, broken elevators, and polluted waters. This was one way that social media provided awareness to its users. === Media Perceptions === Media perceptions varied during the games; the Olympics was viewed as a confrontation between Eastern and Western Civilizations. The LGBT community took a stand against the games. Sponsors for the games including Coca-Cola, Mcdonald's, and P&G protested against Russian authorities and Russian anti-LGBT laws. Many protests took a stand against Russian laws, which created a discussion between human rights advocates. Advocates believed organizations should not promote certain values in western markets while supporting an anti-human rights government in another market. == 2016 Rio Summer Olympics == Social media marketing was an influential tool in the promotion and analysis of the 2016 Rio Olympics. Thomas Bach, President of the International Olympic Committee said that the power of sport demonstrates that diversity and interconnectedness can enlighten us all. With over 25,000+ sources of accredited media covering the games, the 2016 games were the most consumed Olympic games to date. Marketing for the Rio Olympics began in 2013 and ultimately lasted 3 years. There were 26 million visits to Olympic.org, the official website of the Olympic games, and over 7 billion views of official Olympic content on social media. There were o
GoodRx
GoodRx Holdings, Inc. is an American healthcare company that operates a telemedicine platform and free-to-use website and mobile app that track prescription drug prices in the United States and provide drug coupons for discounts on medications. GoodRx compares prescription drug prices at more than 75,000 pharmacies in the United States. The platform allows users to consult a doctor online and obtain a prescription for certain types of medications. == History == === Financial performance === GoodRx was founded in Santa Monica, California in 2011. GoodRx experienced substantial growth in net income in 2017 ($9 million), 2018 ($44 million), and 2019 ($66 million), but recorded a loss of $293.6 million in 2020 due to IPO-related expenses. In September 2020, GoodRx went public on the Nasdaq under the ticker symbol GDRX. The company priced its initial public offering at $33 per share, above the expected range of $24 to $28, raising more than $1.1 billion at an initial valuation of approximately $12.7 billion. In the first half of 2020, the company reported revenues of $257 million and net income of $55 million. GoodRx generated $745.4 million in revenue for the full year 2021, a 35.36% increase over 2020. During the first half of 2021, the company’s share price declined by 10.7%. The decline was attributed to increased competition in online pharmacy services and slower user growth. GoodRx reported full-year revenue of $766.6 million, with adjusted EBITDA reaching $213.5 million, exceeding guidance in the fourth quarter. GoodRx reported that 41% of prescriptions filled using its coupons were newly adherent, meaning they would not have been filled without the service. GoodRx reported a full-year 2023 revenue of $750.3 million, a decrease of 2.1% from 2022. However, its fourth-quarter revenue increased by 7% year-over-year. GoodRx achieved an Adjusted EBITDA of $217.4 million for the year and an Adjusted EBITDA Margin of 28.6%. In 2024, GoodRx achieved 6% revenue growth with $792.3 million for the full year and turned a net loss into a positive net income of $16.4 million. The company also demonstrated strong operational efficiency, with a 32.8% increase in full-year Adjusted EBITDA. In Q2 2025, GoodRx reported revenue of $203.1 million, a 1.2% increase from the previous year, and a net income of $12.8 million, a significant 92% jump, which resulted in a 6.3% net income margin. However, prescription transaction revenue declined by 3% due to a decrease in monthly active consumers, but this was offset by strong 32% growth in its Pharma Manufacturer Solutions business. GoodRx also saw a 7% decrease in subscription revenue. === Mergers and acquisitions === In 2019, GoodRx acquired HeyDoctor, a telemedicine company, to integrate virtual healthcare services into the platform. In 2021, a health video content producer, HealthiNation was acquired by GoodRx, which helped provide consumers with health information and offered pharmaceutical manufacturers new ways to reach relevant audiences. In April 2022, GoodRx acquired VitaCare Prescription Services from TherapeuticsMD to strengthen its pharma manufacturer solutions business. === Partnerships === In 2017, the company announced partnerships with major pharmaceutical companies to negotiate lower prescription drug costs. GoodRx has deep relationships with major pharmacy chains, including Walgreens, Walmart, CVS Caremark, and Publix, to allow customers to use GoodRx discounts and Gold benefits. GoodRx began its partnership with CVS Caremark in July 2023 to automatically apply coupons to insured CVS customers purchasing generic prescriptions at certain locations. In April 2024, GoodRx added Publix into its network, allowing GoodRx Gold members to use their cards at Publix Pharmacies. GoodRx partners with Pharmacy Benefit Management like Caremark, Express Scripts, and MedImpact to apply their savings directly to eligible insurance plans and members. GoodRx partners with companies like Affirm, Benefitfocus, and DoorDash to integrate their services that offer members discounts and financial flexibility for prescriptions. GoodRx also partners with organizations like the American Academy of Family Physicians Foundation to support broader access to care. In October 2022, GoodRx launched Provider Mode, which allows healthcare providers to use the app to compare costs of drugs for patients based on different payment methods and drug alternatives. In 2025, GoodRx partnered with Novo Nordisk to offer discounted cash-pay access to semaglutide products like Ozempic and Wegovy through its platform and participating pharmacies. == Products and services == GoodRx started its telemedicine service GoodRx Care in September 2019. It lets people talk to a licensed provider online for common issues and get prescriptions even if they don't have insurance. They also run condition-specific subscription plans that bundle online doctor visits, FDA-approved meds, and home delivery into one monthly payment. On the weight management side, GoodRx offers prescriptions for GLP-1 drugs like semaglutide through their telemedicine platform. This got a boost when the oral version of Wegovy became widely available in the US in early 2026. GoodRx works with drug makers like Novo Nordisk to make some medications (including semaglutide options) more affordable for people paying cash. The telemedicine part took off after GoodRx bought HeyDoctor in 2019 and brought their virtual care tools into the main platform. == Key people == The Santa Monica-based startup was founded in September 2011 by Trevor Bezdek and former Facebook executives Doug Hirsch and Scott Marlette. Marlette was one of the first 20 employees at Facebook and built Facebook's photo application. In 2005, Hirsch was the Vice President of Product at Facebook, working closely with Mark Zuckerberg. Bezdek and Hirsch served as co-chief executive officers until April 2023, when they stepped down from those roles and technology executive Scott Wagner was appointed interim chief executive officer. Bezdek became chair of the board, while Hirsch took on the role of chief mission officer. In December 2024, GoodRx announced that healthcare executive Wendy Barnes would become president and chief executive officer effective January 1, 2025. As of 2025, Barnes serves as the company’s CEO, while Trevor Bezdek and Scott Wagner serve as co-chairs of the board, and Doug Hirsch remains involved as a co-founder and senior executive. == Controversy == On February 25, 2020, Consumer Reports published an article stating that GoodRx shared user data—specifically, pseudonymized advertising ID numbers that companies use to track the behavior of web users across websites, the names of the drugs that users browsed, and the pharmacies where users sought to fill prescriptions—with Google, Facebook, and around twenty other Internet-based companies. A few days later, GoodRx released a statement saying that it had made changes to prevent user search data on medical conditions and pharmaceuticals from being shared with Facebook. In March 2020, GoodRx stopped sending data about user prescriptions to Facebook. On February 1, 2023, the Federal Trade Commission fined GoodRx US$1.5 million for violations of the Breach Notification Rule and the Federal Trade Commission Act for allegedly failing to obtain specific, informed, and unambiguous consent from users before disclosing health-related information to Facebook and Google. In November 2024, independent pharmacies filed at least three class action lawsuits against GoodRx and major pharmacy benefit managers. The cases, brought by independent pharmacies in California, Michigan, Pennsylvania, and Rhode Island, allege that GoodRx and the PBMs collaborated to suppress reimbursements for generic prescription drugs. They allege that agreements using GoodRx’s software suppressed reimbursements for generic drugs and violated the Sherman Antitrust Act. The suits claim the practices amount to price fixing which harms small pharmacies while benefiting PBMs and their affiliates. GoodRx settled both the 2023 FTC action and the 2025 class action lawsuit without admitting wrongdoing.
Distributed transaction
A distributed transaction operates within a distributed environment, typically involving multiple nodes across a network depending on the location of the data. A key aspect of distributed transactions is atomicity, which ensures that the transaction is completed in its entirety or not executed at all. It's essential to note that distributed transactions are not limited to databases. The Open Group, a vendor consortium, proposed the X/Open Distributed Transaction Processing Model (X/Open XA), which became a de facto standard for the behavior of transaction model components. Databases are common transactional resources and, often, transactions span a couple of such databases. In this case, a distributed transaction can be seen as a database transaction that must be synchronized (or provide ACID properties) among multiple participating databases which are distributed among different physical locations. The isolation property (the I of ACID) poses a special challenge for multi database transactions, since the (global) serializability property could be violated, even if each database provides it (see also global serializability). In practice most commercial database systems use strong strict two-phase locking (SS2PL) for concurrency control, which ensures global serializability, if all the participating databases employ it. A common algorithm for ensuring correct completion of a distributed transaction is the two-phase commit (2PC). This algorithm is usually applied for updates able to commit in a short period of time, ranging from couple of milliseconds to couple of minutes. There are also long-lived distributed transactions, for example a transaction to book a trip, which consists of booking a flight, a rental car and a hotel. Since booking the flight might take up to a day to get a confirmation, two-phase commit is not applicable here, it will lock the resources for this long. In this case more sophisticated techniques that involve multiple undo levels are used. The way you can undo the hotel booking by calling a desk and cancelling the reservation, a system can be designed to undo certain operations (unless they are irreversibly finished). In practice, long-lived distributed transactions are implemented in systems based on web services. Usually these transactions utilize principles of compensating transactions, Optimism and Isolation Without Locking. The X/Open standard does not cover long-lived distributed transactions. Several technologies, including Jakarta Enterprise Beans and Microsoft Transaction Server fully support distributed transaction standards. == Synchronization == In event-driven architectures, distributed transactions can be synchronized through using request–response paradigm and it can be implemented in two ways: Creating two separate queues: one for requests and the other for replies. The event producer must wait until it receives the response. Creating one dedicated ephemeral queue for each request.
Basic Formal Ontology
Basic Formal Ontology (BFO) is a top-level ontology developed by Barry Smith and colleagues to promote interoperability among domain ontologies. The BFO methodology accomplishes this through a process of downward population. BFO is a formal ontology. The structure of BFO is based on a division of entities into two disjoint categories of continuant and occurrent, the former consists of objects and spatial regions, the latter contains processes conceived as extended through (or spanning) time. BFO thereby seeks to consolidate both time and space within a single framework A guide to building BFO-conformant domain ontologies was published by MIT Press in 2015. In 2021, the standard ISO/IEC 21838-2:2021 Information Technology — Top-level Ontologies (TLO) — Part 2: Basic Formal Ontology (BFO) was published by the Joint Technical Committee of the International Standards Organization and the International Electrotechnical Commission. ISO/IEC 21838 is a multi-part standard. Part 1 of the standard specifies the requirements that must be met if an ontology is to be classified as a top-level ontology by the standard. == History == BFO arose against the background of research in ontologies in the domain of geospatial information science by David Mark, Pierre Grenon, Achille Varzi and others, with a special role for the study of vagueness and of the ways sharp boundaries in the geospatial and other domains are created by fiat. BFO has passed through four major releases. 2001: release of BFO 1 2007: release of BFO 1.1 2015: release of BFO 2.0 2020: release of BFO 2020 2021: release of BFO 2020 as an ISO/IEC Standard The current revision was released in 2020, and this forms the basis of the standard ISO/IEC 21838-2, which was released by the Joint Committee of the International Standards Organization and International Electrotechnical Commission in 2021. == Applications == BFO has been adopted as a foundational ontology by over 650 ontology projects, principally in the areas of biomedical ontology, security and defense (intelligence) ontology, and industry ontologies. Example applications of BFO can be seen in the Ontology for Biomedical Investigations (OBI). In January 2024, BFO and the Common Core Ontologies (CCO), a suite of BFO-extension ontologies, were adopted as the "baseline standards for formal DOD and IC ontology" development work in the DOD and Intelligence Community. A memorandum to this effect was signed by the chief data officers of the DOD, the Office of the Director of National Intelligence and the Chief Digital and Artificial Intelligence Office.
Run-to-completion scheduling
Run-to-completion scheduling or nonpreemptive scheduling is a scheduling model in which each task runs until it either finishes, or explicitly yields control back to the scheduler. Run-to-completion systems typically have an event queue which is serviced either in strict order of admission by an event loop, or by an admission scheduler which is capable of scheduling events out of order, based on other constraints such as deadlines. Some preemptive multitasking scheduling systems behave as run-to-completion schedulers in regard to scheduling tasks at one particular process priority level, at the same time as those processes still preempt other lower priority tasks and are themselves preempted by higher priority tasks.
Conservative morphological anti-aliasing
Conservative morphological anti-aliasing (CMAA) is an antialiasing technique originally developed by Filip Strugar at Intel. CMAA is an image-based, post processing technique similar to that of morphological antialiasing. CMAA uses 4 main steps which are image analysis for color discontinuities, locally dominant edge detection, simple shape handling, and lastly symmetrical long edge shape handling. A couple of years after CMAA was introduced, Intel unveiled an updated version which they named CMAA2.
Broadcast (parallel pattern)
Broadcast is a collective communication primitive in parallel programming to distribute programming instructions or data to nodes in a cluster. It is the reverse operation of reduction. The broadcast operation is widely used in parallel algorithms, such as matrix-vector multiplication, Gaussian elimination and shortest paths. The Message Passing Interface implements broadcast in MPI_Bcast. == Definition == A message M [ 1.. m ] {\displaystyle M[1..m]} of length m {\displaystyle m} should be distributed from one node to all other p − 1 {\displaystyle p-1} nodes. T byte {\displaystyle T_{\text{byte}}} is the time it takes to send one byte. T start {\displaystyle T_{\text{start}}} is the time it takes for a message to travel to another node, independent of its length. Therefore, the time to send a package from one node to another is t = s i z e × T byte + T start {\displaystyle t=\mathrm {size} \times T_{\text{byte}}+T_{\text{start}}} . p {\displaystyle p} is the number of nodes and the number of processors. == Binomial Tree Broadcast == With Binomial Tree Broadcast the whole message is sent at once. Each node that has already received the message sends it on further. This grows exponentially as each time step the amount of sending nodes is doubled. The algorithm is ideal for short messages but falls short with longer ones as during the time when the first transfer happens only one node is busy. Sending a message to all nodes takes log 2 ( p ) t {\displaystyle \log _{2}(p)t} time which results in a runtime of log 2 ( p ) ( m T byte + T start ) {\displaystyle \log _{2}(p)(mT_{\text{byte}}+T_{\text{start}})} == Linear Pipeline Broadcast == The message is split up into k {\displaystyle k} packages and sent piecewise from node n {\displaystyle n} to node n + 1 {\displaystyle n+1} . The time needed to distribute the first message piece is p t = m k T byte + T start {\textstyle pt={\frac {m}{k}}T_{\text{byte}}+T_{\text{start}}} whereby t {\displaystyle t} is the time needed to send a package from one processor to another. Sending a whole message takes ( p + k ) ( m T byte k + T start ) = ( p + k ) t = p t + k t {\displaystyle (p+k)\left({\frac {mT_{\text{byte}}}{k}}+T_{\text{start}}\right)=(p+k)t=pt+kt} . Optimal is to choose k = m ( p − 2 ) T byte T start {\displaystyle k={\sqrt {\frac {m(p-2)T_{\text{byte}}}{T_{\text{start}}}}}} resulting in a runtime of approximately m T byte + p T start + m p T start T byte {\displaystyle mT_{\text{byte}}+pT_{\text{start}}+{\sqrt {mpT_{\text{start}}T_{\text{byte}}}}} The run time is dependent on not only message length but also the number of processors that play roles. This approach shines when the length of the message is much larger than the amount of processors. == Pipelined Binary Tree Broadcast == This algorithm combines Binomial Tree Broadcast and Linear Pipeline Broadcast, which makes the algorithm work well for both short and long messages. The aim is to have as many nodes work as possible while maintaining the ability to send short messages quickly. A good approach is to use Fibonacci trees for splitting up the tree, which are a good choice as a message cannot be sent to both children at the same time. This results in a binary tree structure. We will assume in the following that communication is full-duplex. The Fibonacci tree structure has a depth of about d ≈ log Φ ( p ) {\displaystyle d\approx \log _{\Phi }(p)} whereby Φ = 1 + 5 2 {\displaystyle \Phi ={\frac {1+{\sqrt {5}}}{2}}} the golden ratio. The resulting runtime is ( m k T byte + T start ) ( d + 2 k − 2 ) {\textstyle ({\frac {m}{k}}T_{\text{byte}}+T_{\text{start}})(d+2k-2)} . Optimal is k = n ( d − 2 ) T byte 3 T start {\displaystyle k={\sqrt {\frac {n(d-2)T_{\text{byte}}}{3T_{\text{start}}}}}} . This results in a runtime of 2 m T byte + T start log Φ ( p ) + 2 m log Φ ( p ) T start T byte {\displaystyle 2mT_{\text{byte}}+T_{\text{start}}\log _{\Phi }(p)+{\sqrt {2m\log _{\Phi }(p)T_{\text{start}}T_{\text{byte}}}}} . == Two Tree Broadcast (23-Broadcast) == === Definition === This algorithm aims to improve on some disadvantages of tree structure models with pipelines. Normally in tree structure models with pipelines (see above methods), leaves receive just their data and cannot contribute to send and spread data. The algorithm concurrently uses two binary trees to communicate over. Those trees will be called tree A and B. Structurally in binary trees there are relatively more leave nodes than inner nodes. Basic Idea of this algorithm is to make a leaf node of tree A be an inner node of tree B. It has also the same technical function in opposite side from B to A tree. This means, two packets are sent and received by inner nodes and leaves in different steps. === Tree construction === The number of steps needed to construct two parallel-working binary trees is dependent on the amount of processors. Like with other structures one processor can is the root node who sends messages to two trees. It is not necessary to set a root node, because it is not hard to recognize that the direction of sending messages in binary tree is normally top to bottom. There is no limitation on the number of processors to build two binary trees. Let the height of the combined tree be h = ⌈log(p + 2)⌉. Tree A and B can have a height of h − 1 {\displaystyle h-1} . Especially, if the number of processors correspond to p = 2 h − 1 {\displaystyle p=2^{h}-1} , we can make both sides trees and a root node. To construct this model efficiently and easily with a fully built tree, we can use two methods called "Shifting" and "Mirroring" to get second tree. Let assume tree A is already modeled and tree B is supposed to be constructed based on tree A. We assume that we have p {\displaystyle p} processors ordered from 0 to p − 1 {\displaystyle p-1} . ==== Shifting ==== The "Shifting" method, first copies tree A and moves every node one position to the left to get tree B. The node, which will be located on -1, becomes a child of processor p − 2 {\displaystyle p-2} . ==== Mirroring ==== "Mirroring" is ideal for an even number of processors. With this method tree B can be more easily constructed by tree A, because there are no structural transformations in order to create the new tree. In addition, a symmetric process makes this approach simple. This method can also handle an odd number of processors, in this case, we can set processor p − 1 {\displaystyle p-1} as root node for both trees. For the remaining processors "Mirroring" can be used. === Coloring === We need to find a schedule in order to make sure that no processor has to send or receive two messages from two trees in a step. The edge, is a communication connection to connect two nodes, and can be labelled as either 0 or 1 to make sure that every processor can alternate between 0 and 1-labelled edges. The edges of A and B can be colored with two colors (0 and 1) such that no processor is connected to its parent nodes in A and B using edges of the same color- no processor is connected to its children nodes in A or B using edges of the same color. In every even step the edges with 0 are activated and edges with 1 are activated in every odd step. === Time complexity === In this case the number of packet k is divided in half for each tree. Both trees are working together the total number of packets k = k / 2 + k / 2 {\displaystyle k=k/2+k/2} (upper tree + bottom tree) In each binary tree sending a message to another nodes takes 2 i {\displaystyle 2i} steps until a processor has at least a packet in step i {\displaystyle i} . Therefore, we can calculate all steps as d := log 2 ( p + 1 ) ⇒ log 2 ( p + 1 ) ≈ log 2 ( p ) {\displaystyle d:=\log _{2}(p+1)\Rightarrow \log _{2}(p+1)\approx \log _{2}(p)} . The resulting run time is T ( m , p , k ) ≈ ( m k T byte + T start ) ( 2 d + k − 1 ) {\textstyle T(m,p,k)\approx ({\frac {m}{k}}T_{\text{byte}}+T_{\text{start}})(2d+k-1)} . (Optimal k = m ( 2 d − 1 ) T byte / T start {\textstyle k={\sqrt {{m(2d-1)T_{\text{byte}}}/{T_{\text{start}}}}}} ) This results in a run time of T ( m , p ) ≈ m T byte + T start ⋅ 2 log 2 ( p ) + m ⋅ 2 log 2 ( p ) T start T byte {\displaystyle T(m,p)\approx mT_{\text{byte}}+T_{\text{start}}\cdot 2\log _{2}(p)+{\sqrt {m\cdot 2\log _{2}(p)T_{\text{start}}T_{\text{byte}}}}} . == ESBT-Broadcasting (Edge-disjoint Spanning Binomial Trees) == In this section, another broadcasting algorithm with an underlying telephone communication model will be introduced. A Hypercube creates network system with p = 2 d ( d = 0 , 1 , 2 , 3 , . . . ) {\displaystyle p=2^{d}(d=0,1,2,3,...)} . Every node is represented by binary 0 , 1 {\displaystyle {0,1}} depending on the number of dimensions. Fundamentally ESBT(Edge-disjoint Spanning Binomial Trees) is based on hypercube graphs, pipelining( m {\displaystyle m} messages are divided by k {\displaystyle k} packets) and binomial trees. The Processor 0 d {\displaystyle 0^{d}} cyclically spreads packets to roots of ESB