Lenny is a chatbot designed to scam bait telemarketers, scammers, and other unwanted incoming calls using messages. == Background == Telemarketers may be perceived by some as annoying and wasting people's time, and some deliberately attempt to scam or defraud people. In April 2018, stats published by YouMail estimated the United States received over three billion robocalls that month. Attempts to block the callers have been hindered by Caller ID spoofing. == Features == The bot was written in 2011, and development taken over by an Alberta-based programmer known as "Mango" two years later. It is driven by sixteen pre-recorded audio clips, spoken in a soft and slow Australian accent in the manner of an elderly man. The bot's original creator stated on Reddit that in building the character he asked himself the question "What would be a telemarketer's worst nightmare?" He answered with this being a lonely old man who is up for a chat, proud of his family and can't focus on the telemarketer's goal. There is no speech recognition or artificial intelligence, and the bot's software is simple and straightforward. The first four clips are played sequentially in order to grab the telemarketer's interest and begin their sales pitch to Lenny, then the remaining twelve are played sequentially on loop until the telemarketer hangs up. The program waits for a gap of 1.5 seconds of silence before playing the next audio clip, to simulate natural breaks in the conversation. The messages are purposefully vague and open-ended so they can be applied to as many conversations as possible. They include references to Lenny's children, the state of the economy, and being interrupted by some ducks outside. According to research into the bot, around 75% of callers realise they are talking to a computer program within two minutes; however, some calls have lasted around an hour. == Distribution == Though other chatbots had been developed earlier, Lenny was the first one to be released for free on a public server and could be accessed by anyone. Recordings of conversations with the bot are widely shared online on websites such as Reddit and YouTube. Though "Mango" only intended Lenny to be used against dishonest telemarketers, such as scammers, he does not mind it being used against callers who are merely annoying. The bot has also been used against political campaigners, such as a supporter of Pierre Poilievre in the 2015 Canadian federal election.
Edits (app)
Edits is an American photo and short form video editing software service owned by Meta Platforms. It allows users to create videos and edit them by using features like green screens, and AI animation, and also provides real-time statistics to Instagram creators to track their accounts. Accounts directly from Instagram can be imported, and videos can be exported vice-versa. It is available solely on iOS and Android. On Apple, it supports over 32 different languages, including French, Spanish, and Chinese. It has been noted by critics as a direct competitor for apps like CapCut, owned by Chinese brand ByteDance. The Instagram head, Adam Mosseri, also acknowledged these similarities. Launched on April 22 for both iOS and Android. It received over 5M+ users on Apple and Android combined in its first 4 days since its launch. == History == On January 19, 2025, following the ban of all ByteDance Apps from the Google Play Store, and App Store, Instagram head Adam Mosseri announced on Threads that they would be launching the app in February for iOS, followed by an Android counterpart. He said the app is working with select people to test its features. In a separate post, he emphasized that the app is "more for creators than casual video makers". == Features == Edits contains many similar features to other competition of video editors like KineMaster, Inshot, and CapCut. When creating a video, users have the option to export in resolution of HD, 4K, and 2K, along with having HDR and SDR support. Like many traditional video editing software, it includes a timeline, and basic undo-redo buttons. On the bottom bar, 7 tabs for editing exist, namely the Split, Volume, Adjust, Speed, Delete, Filters, Green Screen, Voice FX, Extract Audio, Mirror, Slip, Replace and Duplicate bars. Basic features, like splitting, and adjusting speed and volume of clips are present, along with more advanced Green Screens, and AI features. Being a mobile video editor app, Edits also has drag-and-drop features to ease customer usage. Users have the ability to record videos directly within the app. This feature allows users to create content without needing extra software or devices. They can choose from several focal lengths, which affect how close or wide the shot appears. The app also supports different frame rates. Users have the ability to record videos directly within the app. This feature allows users to create content without needing extra software or devices. Once users are done filming your clips, they can simply transfer them into a project to start editing immediately. Upcoming features for the app include Keyframes, AI-powered modification, Collaboration, and Enhanced creativity. == Reception == Since its release, it received over 5 million downloads in 4 days. Critically, the app received great rankings from many. From users, the app received an average of 4.45 stars over Google Play Store and App Store in the first few days, with Google Play Store receiving the least stars. As in reviews, it was received mixed by the public. Many people praised the smoothness and intuivity of the app. "The app is more than just a basic editor, offering a full suite of creative tools, including a dedicated tab for inspiration and trending audio, as well as a tab for managing drafts," said a blogger. Some users were disappointed with the range of editing tools, some users have noted that it could benefit from more transition options between clips. Some even reported crashing between clips.
Hybrid cryptosystem
In cryptography, a hybrid cryptosystem is one which combines the convenience of a public-key cryptosystem with the efficiency of a symmetric-key cryptosystem. Public-key cryptosystems are convenient in that they do not require the sender and receiver to share a common secret in order to communicate securely. However, they often rely on complicated mathematical computations and are thus generally much more inefficient than comparable symmetric-key cryptosystems. In many applications, the high cost of encrypting long messages in a public-key cryptosystem can be prohibitive. This is addressed by hybrid systems by using a combination of both. A hybrid cryptosystem can be constructed using any two separate cryptosystems: a key encapsulation mechanism, which is a public-key cryptosystem a data encapsulation scheme, which is a symmetric-key cryptosystem The hybrid cryptosystem is itself a public-key system, whose public and private keys are the same as in the key encapsulation scheme. Note that for very long messages the bulk of the work in encryption/decryption is done by the more efficient symmetric-key scheme, while the inefficient public-key scheme is used only to encrypt/decrypt a short key value. == Implementations and standards == All practical implementations of public key cryptography today employ a hybrid system. Examples include the TLS protocol and the SSH protocol, that use a public-key mechanism for key exchange (such as Diffie-Hellman) and a symmetric-key mechanism for data encapsulation (such as AES). The OpenPGP file format and the PKCS#7 file format are other examples. Hybrid Public Key Encryption (HPKE, published as RFC 9180) is a modern standard for generic hybrid encryption. HPKE is used within multiple IETF protocols, including Messaging Layer Security (MLS), Oblivious DNS over HTTPS, Oblivious HTTP, Privacy Preserving Measurement, and TLS Encrypted Client Hello. Envelope encryption is an example of a usage of hybrid cryptosystems in cloud computing. In a cloud context, hybrid cryptosystems also enable centralized key management. == Example == To encrypt a message addressed to Alice in a hybrid cryptosystem, Bob does the following: Obtains Alice's public key. Generates a fresh symmetric key for the data encapsulation scheme. Encrypts the message under the data encapsulation scheme, using the symmetric key just generated. Encrypts the symmetric key under the key encapsulation scheme, using Alice's public key. Sends both of these ciphertexts to Alice. To decrypt this hybrid ciphertext, Alice does the following: Uses her private key to decrypt the symmetric key contained in the key encapsulation segment. Uses this symmetric key to decrypt the message contained in the data encapsulation segment. == Security == If both the key encapsulation and data encapsulation schemes in a hybrid cryptosystem are secure against adaptive chosen ciphertext attacks, then the hybrid scheme inherits that property as well. However, it is possible to construct a hybrid scheme secure against adaptive chosen ciphertext attacks even if the key encapsulation has a slightly weakened security definition (though the security of the data encapsulation must be slightly stronger). == Envelope encryption == Envelope encryption is term used for encrypting with a hybrid cryptosystem used by all major cloud service providers, often as part of a centralized key management system in cloud computing. Envelope encryption gives names to the keys used in hybrid encryption: Data Encryption Keys (abbreviated DEK, and used to encrypt data) and Key Encryption Keys (abbreviated KEK, and used to encrypt the DEKs). In a cloud environment, encryption with envelope encryption involves generating a DEK locally, encrypting one's data using the DEK, and then issuing a request to wrap (encrypt) the DEK with a KEK stored in a potentially more secure service. Then, this wrapped DEK and encrypted message constitute a ciphertext for the scheme. To decrypt a ciphertext, the wrapped DEK is unwrapped (decrypted) via a call to a service, and then the unwrapped DEK is used to decrypt the encrypted message. In addition to the normal advantages of a hybrid cryptosystem, using asymmetric encryption for the KEK in a cloud context provides easier key management and separation of roles, but can be slower. In cloud systems, such as Google Cloud Platform and Amazon Web Services, a key management system (KMS) can be available as a service. In some cases, the key management system will store keys in hardware security modules, which are hardware systems that protect keys with hardware features like intrusion resistance. This means that KEKs can also be more secure because they are stored on secure specialized hardware. Envelope encryption makes centralized key management easier because a centralized key management system only needs to store KEKs, which occupy less space, and requests to the KMS only involve sending wrapped and unwrapped DEKs, which use less bandwidth than transmitting entire messages. Since one KEK can be used to encrypt many DEKs, this also allows for less storage space to be used in the KMS. This also allows for centralized auditing and access control at one point of access.
Social media use in the fashion industry
Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media. == Background == In 2003, at the beginning of social media development, MySpace was founded as a “social networking service.” It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. MySpace is most well known for exposing musicians and artists who made it big in the industry, and companies wanted to capitalize on their popularity by making brand deals. One of MySpace's deals was with Chevrolet, putting on a ‘secret show’. They had a ‘secret’ list of 10 top artists on MySpace, and many artists posted about the show on their accounts. Another brand deal was with Gucci promoting their “Gucci Synch Watch”, which was very successful as Gucci tapped into the youthful audience on MySpace and advertised a sleek, simple, trendy unisex watch. In 2005, YouTube was released and remains one of the most popular social media platforms today. YouTube allows users to upload videos and is free to anyone with access to the internet. It grew in popularity offering a range of videos: vlogs, cooking, health and diet videos, step-by-step tutorials, tutoring help, and more. Much like MySpace, users create accounts and can build a following, often referring to themselves as ‘YouTubers.’ When YouTube grew in popularity, it piqued the interest of brands wanting to partner with YouTube and individual YouTubers. Some brand deals were made by having ads at the beginning of each video, and the YouTuber would make a profit from each view they receive. Some deals are made by individual YouTubers thanking the brand in videos and promoting the brand's products. More recently, YouTube has delved into fashion. While there were always YouTube channels for Vogue and other fashion companies, popular YouTubers have been invited to different fashion shows and have filmed experiences there. Brands are able to target individual YouTubers based on their followers and the target audiences. In 2010, Instagram was launched, which enlarged the scope of fashion advertising. Instagram allows people to post pictures and short videos with the ability to tag different accounts. For brand deals, companies can simply be tagged in a picture instead of creating ads or lines for a user to say. In each picture, users can tag the brands of clothing they were wearing, making it very easy to promote brands. Additionally, Instagram could display ads on users' feed based on other posts the users liked, which used by fashion companies to target their potential customers. Users also use Instagram to promote fashion when they get invited to fashion events. For example, they can take a picture at the event and post it to their Instagram and put their location at the venue and tag the company. During the beginning of the COVID-19 pandemic, companies relied more on social media to keep their public virtually engaged. Fashion companies had virtual fashion shows, creating videos and content about their designs. As social media expands and new platforms come into existence, new ways of advertising are projected to be created. == Uses == === Advertising === Social media is a popular use of advertisement in the fashion industry. Information sharing has expanded due to the growth of social media platforms, which impacts social consumer involvement with fashion brands. Fashion companies use social media platforms to reach customers on emotional levels and stoke engagement with brand images and messages. Researchers in the United Kingdom have demonstrated that engaging with customers with social media messages that express social passion, social tendency, and personal warmth can boost social engagement with fashion brands. In social spheres, fashion is a method for individuals to represent their distinction through clothing. Some people who desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. === Influencers === Companies leveraged celebrities' fame and social standing to advertise their brands, as Tommy Hilfiger did when incorporating social media into their marketing strategy, making Gigi Hadid, who has 15.5 million Instagram followers as of 2016, a brand ambassador. Though recent developments in social media platforms have led to an increase in the awareness of influencers. Influencer marketing has emerged as a fast expanding marketing strategy in various industries as a result of the unheard-of increase in the number of social media influencers' followers. Recently, influencer marketing has received significant attention in the fashion industry. Research shows that influencer marketing may provide a rate of influence that is 11x times greater than that of other conventional advertising channels. Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. One of these social fashion services is LTK (LIKEtoKNOW.it before 2021) where everyday consumers can find and purchase clothing worn by social media fashion influencers (also known as SMFIs). Launched in 2014, LTK has gained a massive following on Instagram (over 3 million) and has 1.3 million registered users on their mobile application. Utilizing SMFIs has led to massive sales within the fashion industry, 80% of visitors of Nordstrom's mobile platform are referred by influencers. Social media fashion influencers try new fashion products, adopt fashion trends and have power in what their audience purchases. Social media fashion influencers gain a following though promoting fashion products, and posting about their lavish lifestyles attained through their higher socioeconomic status. The attractive lifestyles of the influencers influence their followers to mimic their luxurious lifestyle and are allowed to consume the same products through social shopping services. In addition to brands themselves having direct access to social media users, many content creators have great influence over consumers. "Influencers" across all social media platforms have great power when it comes to where people shop and what they purchase. Influencer marketing has become one of the most effective marketing strategies for many fashion brands. These brand deals and creator partnerships are targeted towards Millennial and Gen Z consumers, specifically on Instagram and TikTok, and 74% of consumers have made a purchase simply because an influencer they follow had recommended it. === Trends === The connection between social media and fashion has become common. Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are. Some people who really desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the com
Caste census
Caste census is a proposed census to be conducted in India by the Central Government of India. The proposed census was decided under the leadership of Prime Minister Narendra Modi by the cabinet committee of political affairs (CCPA) on 30 April 2025. It has been decided that a caste enumeration should be included with the forthcoming census. The exact time has not been declared yet. It is unclear that when the next census will be held. The decision of the cabinet was announced by the Central Railway Minister Ashwini Vaishnaw. It has been seen as a step that would help in drafting "equitable and targeted" policies by the present Central Government of India led by the Bhartiya Janta Party in India. The Central Home Minister Amit Shah has described the decision as a "historic decision". He has also described that the historic decision as “committed to social justice”. The leader of opposition Rahul Gandhi has welcomed the decision. He said "We have shown we can pressure govt" He has demanded a clear timeline for its completion. He has called it "The first step towards deep social reform". == Description == The caste census is a systematic recording of individuals’ caste identities during the nationwide census in the country. The Central minister Ashwini Vaishnaw expressed his view on the proposed census and said that it would "strengthen the social and economic structure of our society while the nation continues to progress”. The Caste census will happen for the first time in 100 years by the Central Government of India. It will be the part of the upcoming census in India. == History == According to Peabody, the first systematic caste-wise enumeration of households in the Indian subcontinent was conducted between 1658 and 1664 across seven districts of the then Marwar Kingdom, including Jodhpur city which was its capital. It was conducted by the then home minister Munhata Nainsi of the kingdom for the purpose of tax documentation. It was not to for classification of society or creation of social hierarchies but solving a tax related problem. During the period of the British rule in India, caste census was included in the decadal censuses to categorise the population by caste, religion and occupation. In 1871–72, the first detailed caste census was conducted by the government of British Raj in India. It was practiced between the period 1881 to 1931. The last caste census was conducted in the year 1931 in which 4,147 castes were recorded. The largest population in the whole of British India (including Pakistan and Bangladesh) was of Brahmins. The population of Brahmins was recorded more than 1.5 crores. After Brahmin community, the second place was of Jatav (Chamar)community. The population of Jatav was a little more than 1.23 crores. On the third place were Rajputs. The population of Rajputs was 81 lakhs. The Rajput caste was followed by the Kunbi caste of Maharashtra. The population of Kunbi caste was 64 lakhs and 34 thousands. The Kunbi caste was followed by Yadav (Ahir) caste. The population of Yadav (Ahir) community was 56 lakhs and 82 thousands. The Yadav (Ahir) caste was followed by Teli community. The population of Teli community was 42 lakhs and 58 thousands. The Teli community was followed by Gwala community. The population of the Gwala community was 40 lakhs. After the independence of India, the caste enumeration was stopped by the newly independent Government of India led by the prime minister Pandit Jawahar Lal Nehru in 1951. The caste enumeration was stopped to avoid reinforcing social divisions in the Indian society. But, there was an exception made for the enumeration of the Scheduled Castes (SCs) and Scheduled Tribes (STs) in the decadal censuses. Therefore, the enumeration of the Scheduled Castes and the Scheduled Tribes is being conducted in every census since 1951. In 1961, the Government of India permitted states for conducting their own surveys to compile OBC lists, but national caste census was not conducted.
Flat-field correction
Flat-field correction (FFC) is a digital imaging technique to mitigate pixel-to-pixel differences in the photodetector sensitivity and distortions in the optical path. It is a standard calibration procedure in everything from personal digital cameras to large telescopes. == Overview == Flat fielding refers to the process of compensating for different gains and dark currents in a detector. Once a detector has been appropriately flat-fielded, a uniform signal will create a uniform output (hence flat-field). This then means any further signal is due to the phenomenon being detected and not a systematic error. A flat-field image is acquired by imaging a uniformly-illuminated screen, thus producing an image of uniform color and brightness across the frame. For handheld cameras, the screen could be a piece of paper at arm's length, but a telescope will frequently image a clear patch of sky at twilight, when the illumination is uniform and there are few, if any, stars visible. Once the images are acquired, processing can begin. A flat-field consists of two numbers for each pixel, the pixel's gain and its dark current (or dark frame). The pixel's gain is how the amount of signal given by the detector varies as a function of the amount of light (or equivalent). The gain is almost always a linear variable, as such the gain is given simply as the ratio of the input and output signals. The dark-current is the amount of signal given out by the detector when there is no incident light (hence dark frame). In many detectors this can also be a function of time, for example in astronomical telescopes it is common to take a dark-frame of the same time as the planned light exposure. The gain and dark-frame for optical systems can also be established by using a series of neutral density filters to give input/output signal information and applying a least squares fit to obtain the values for the dark current and gain. C = ( R − D ) × m ( F − D ) = ( R − D ) × G {\displaystyle C={\frac {(R-D)\times m}{(F-D)}}=(R-D)\times G} where: C = corrected image R = raw image F = flat field image D = dark frame image m = image-averaged value of (F−D) G = Gain = m ( F − D ) {\displaystyle m \over (F-D)} In this equation, capital letters are 2D matrices, and lowercase letters are scalars. All matrix operations are performed element-by-element. In order for an astrophotographer to capture a light frame, they must place a light source over the imaging instrument's objective lens such that the light source emanates evenly through the users optics. The photographer must then adjust the exposure of their imaging device (charge-coupled device (CCD) or digital single-lens reflex camera (DSLR) ) so that when the histogram of the image is viewed, a peak reaching about 40–70% of the dynamic range (maximum range of pixel values) of the imaging device is seen. The photographer typically takes 15–20 light frames and performs median stacking. Once the desired light frames are acquired, the objective lens is covered so that no light is allowed in, then 15–20 dark frames are taken, each of equal exposure time as a light frame. These are called Dark-Flat frames. == In X-ray imaging == In X-ray imaging, the acquired projection images generally suffer from fixed-pattern noise, which is one of the limiting factors of image quality. It may stem from beam inhomogeneity, gain variations of the detector response due to inhomogeneities in the photon conversion yield, losses in charge transport, charge trapping, or variations in the performance of the readout. Also, the scintillator screen may accumulate dust and/or scratches on its surface, resulting in systematic patterns in every acquired X-ray projection image. In X-ray computed tomography (CT), fixed-pattern noise is known to significantly degrade the achievable spatial resolution and generally leads to ring or band artifacts in the reconstructed images. Fixed pattern noise can be easily removed using flat field correction. In conventional flat field correction, projection images without sample are acquired with and without the X-ray beam turned on, which are referred to as flat fields (F) and dark fields (D). Based on the acquired flat and dark fields, the measured projection images (P) with sample are then normalized to new images (N) according to: N = ( P − D ) ( F − D ) {\displaystyle N={\frac {(P-D)}{(F-D)}}} == Dynamic flat field correction == While conventional flat field correction is an elegant and easy procedure that largely reduces fixed-pattern noise, it heavily relies on the stationarity of the X-ray beam, scintillator response and CCD sensitivity. In practice, however, this assumption is only approximately met. Indeed, detector elements are characterized by intensity dependent, nonlinear response functions and the incident beam often shows time dependent non-uniformities, which render conventional FFC inadequate. In synchrotron X-ray tomography, many factors may cause flat field variations: instability of the bending magnets of the synchrotron, temperature variations due to the water cooling in mirrors and the monochromator, or vibrations of the scintillator and other beamline components. The latter is responsible for the biggest variations in the flat fields. To deal with such variations, a dynamic flat field correction procedure can be employed that estimates a flat field for each individual projection. Through principal component analysis of a set of flat fields, which are acquired prior and/or posterior to the actual scan, eigen flat fields can be computed. A linear combination of the most important eigen flat fields can then be used to individually normalize each X-ray projection: N j = P j − D ¯ F ¯ + ∑ k w j k u k − D ¯ {\displaystyle N_{j}={\frac {P_{j}-{\bar {D}}}{{\bar {F}}+\sum _{k}w_{jk}u_{k}-{\bar {D}}}}} where N j {\displaystyle N_{j}} = intensity normalized X-ray projection P j {\displaystyle P_{j}} = raw X-ray projection F ¯ {\displaystyle {\bar {F}}} = mean flat field image (average of flat fields) u k {\displaystyle u_{k}} = k-th eigen flat field w j k {\displaystyle w_{jk}} = weight of the eigen flat field u k {\displaystyle u_{k}} D ¯ {\displaystyle {\bar {D}}} = mean dark field (average of dark fields)
Data philanthropy
Data philanthropy refers to the practice of private companies donating corporate data. This data is usually donated to nonprofits or donation-run organizations that have difficulty keeping up with expensive data collection technology. The concept was introduced through the United Nations Global Pulse initiative in 2011 to explore corporate data assets for humanitarian, academic, and societal causes. For example, anonymized mobile data could be used to track disease outbreaks, or data on consumer actions may be shared with researchers to study public health and economic trends. == Definition == A large portion of data collected from the internet consists of user-generated content, such as blogs, social media posts, and information submitted through lead generation and data forms. Additionally, corporations gather and analyze consumer data to gain insight into customer behavior, identify potential markets, and inform investment decisions. United Nations Global Pulse director Robert Kirkpatrick has referred to this type of data as "massive passive data" or "data exhaust." == Challenges == While data philanthropy can enhance development policies, making users' private data available to various organizations raises concerns regarding privacy, ownership, and the equitable use of data. Different techniques, such as differential privacy and alphanumeric strings of information, can allow access to personal data while ensuring user anonymity. However, even if these algorithms work, re-identification may still be possible. Another challenge is convincing corporations to share their data. The data collected by corporations provides them with market competitiveness and insight regarding consumer behavior. Corporations may fear losing their competitive edge if they share the information they have collected with the public. Numerous moral challenges are also encountered. In 2016, Mariarosaria Taddeo, a digital ethics professor at the University of Oxford, proposed an ethical framework to address them. == Sharing strategies == The goal of data philanthropy is to create a global data commons where companies, governments, and individuals can contribute anonymous, aggregated datasets. The United Nations Global Pulse offers four different tactics that companies can use to share their data that preserve consumer anonymity: Share aggregated and derived data sets for analysis under nondisclosure agreements (NDA) Allow researchers to analyze data within the private company's own network under NDAs Real-Time Data Commons: data pooled and aggregated among multiple companies of the same industry to protect competitiveness Public/Private Alerting Network: companies mine data behind their own firewalls and share indicators == Application in various fields == Many corporations take part in data philanthropy, including social networking platforms (e.g., Facebook, Twitter), telecommunications providers (e.g., Verizon, AT&T), and search engines (e.g., Google, Bing). Collecting and sharing anonymized, aggregated user-generated data is made available through data-sharing systems to support research, policy development, and social impact initiatives. By participating in such efforts, these organizations contribute to causes regarded as beneficial to society, allowing institutions to give back meaningfully. With the onset of technological advancements, the sharing of data on a global scale and an in-depth analysis of these data structures could mitigate the effects of global issues such as natural disasters and epidemics. Robert Kirkpatrick, the Director of the United Nations Global Pulse, has argued that this aggregated information is beneficial for the common good and can lead to developments in research and data production in a range of varied fields. === Digital disease detection === Health researchers use digital disease detection by collecting data from various sources—such as social media platforms (e.g., Twitter, Facebook), mobile devices (e.g., cell phones, smartphones), online search queries, mobile apps, and sensor data from wearables and environmental sensors—to monitor and predict the spread of infectious diseases. This approach allows them to track and anticipate outbreaks of epidemics (e.g., COVID-19, Ebola), pandemics, vector-borne diseases (e.g., malaria, dengue fever), and respiratory illnesses (e.g., influenza, SARS), improving response and intervention strategies for the spread of diseases. In 2008, Centers for Disease Control and Prevention collaborated with Google and launched Google Flu Trends, a website that tracked flu-related searches and user locations to track the spread of the flu. Users could visit Google Flu Trends to compare the amount of flu-related search activity versus the reported numbers of flu outbreaks on a graphical map. One drawback of this method of tracking was that Google searches are sometimes performed due to curiosity rather than when an individual is suffering from the flu. According to Ashley Fowlkes, an epidemiologist in the CDC Influenza division, "The Google Flu Trends system tries to account for that type of media bias by modeling search terms over time to see which ones remain stable." Google Flu Trends is no longer publishing current flu estimates on the public website; however, visitors to the site can still view and download previous estimates. Current data can be shared with verified researchers. A study from the Harvard School of Public Health (HSPH), published in the October 12, 2012 issue of Science, discussed how phone data helped curb the spread of malaria in Kenya. The researchers mapped phone calls and texts made by 14,816,521 Kenyan mobile phone subscribers. When individuals left their primary living location, the destination and length of journey were calculated. This data was then compared to a 2009 malaria prevalence map to estimate the disease's commonality in each location. Combining all this information, the researchers could estimate the probability of an individual carrying malaria and map the movement of the disease. This research can be used to track the spread of similar diseases. === Humanitarian aid === Calling patterns of mobile phone users can determine the socioeconomic standings of the populace, which can be used to deduce "its access to housing, education, healthcare, and basic services such as water and electricity." Researchers from Columbia University and Karolinska Institute used daily SIM card location data from both before and after the 2010 Haiti earthquake to estimate the movement of people both in response to the earthquake and during the related 2010 Haiti cholera outbreak. Their research suggests that mobile phone data can provide rapid and accurate estimates of population movements during disasters and outbreaks of infectious disease. Big data can also provide information on looming disasters and can assist relief organizations in rapid-response and locating displaced individuals. By analyzing specific patterns within this 'big data', governments and NGOs can enhance responses to disruptive events such as natural disasters, disease outbreaks, and global economic crises. Leveraging real-time information enables a deeper understanding of individual well-being, allowing for more effective interventions. Corporations utilize digital services, such as human sensor systems, to detect and solve impending problems within communities. This is a strategy used by the private sector to anonymously share customer information for public benefit, while preserving user privacy. === Impoverished areas === Poverty still remains a worldwide issue, with over 2.5 billion people currently impoverished. Statistics indicate the widespread use of mobile phones, even within impoverished communities. Additional data can be collected through Internet access, social media, utility payments and governmental statistics. Data-driven activities can lead to the accumulation of 'big data', which in turn can assist international non-governmental organizations in documenting and evaluating the needs of underprivileged populations. Through data philanthropy, NGOs can distribute information while cooperating with governments and private companies. === Corporate === Data philanthropy incorporates aspects of social philanthropy by allowing corporations to create profound impacts through the act of giving back by dispersing proprietary datasets. The public sector collects and preserves information, considered an essential asset. Companies track and analyze users' online activities to gain insight into their needs related to new products and services. These companies view the welfare of the population as key to business expansion and progression by using their data to highlight global citizens' issues. Experts in the private sector emphasize the importance of integrating diverse data sources—such as retail, mobile, and social media data—to develop essential solutions for global challenges. In Data Philanthropy: