Digital anthropology

Digital anthropology

Digital anthropology is the anthropological study of the relationship between humans and digital-era technology. The field is new, and thus has a variety of names with a variety of emphases. These include techno-anthropology, digital ethnography, cyberanthropology, and virtual anthropology. == Definition and scope == Most anthropologists who use the phrase "digital anthropology" are specifically referring to online and Internet technology. The study of humans' relationship to a broader range of technology may fall under other subfields of anthropological study, such as cyborg anthropology. The Digital Anthropology Group (DANG) is classified as an interest group in the American Anthropological Association. DANG's mission includes promoting the use of digital technology as a tool of anthropological research, encouraging anthropologists to share research using digital platforms, and outlining ways for anthropologists to study digital communities. Cyberspace or the "virtual world" itself can serve as a "field" site for anthropologists, allowing the observation, analysis, and interpretation of the sociocultural phenomena springing up and taking place in any interactive space. National and transnational communities, enabled by digital technology, establish a set of social norms, practices, traditions, storied history and associated collective memory, migration periods, internal and external conflicts, potentially subconscious language features and memetic dialects comparable to those of traditional, geographically confined communities. This includes the various communities built around free and open-source software, online platforms such as Facebook, Twitter/X, Instagram, 4chan and Reddit and their respective sub-sites, and politically motivated groups like Anonymous, WikiLeaks, or the Occupy movement. A number of academic anthropologists have conducted traditional ethnographies of virtual worlds, such as Bonnie Nardi's study of World of Warcraft or Tom Boellstorff's study of Second Life. Academic Gabriella Coleman has done ethnographic work on the Debian software community and the Anonymous hacktivist network. Theorist Nancy Mauro-Flude conducts ethnographic field work on computing arts and computer subcultures such as systerserver.net a part of the communities of feminist web servers and the Feminist Internet network. Eitan Y. Wilf examines the intersection of artists' creativity and digital technology and artificial intelligence. Yongming Zhou studied how in China the internet is used to participate in politics. Eve M. Zucker and colleagues study the shift to digital memorialization of mass atrocities and the emergent role of artificial intelligence in these processes. Victoria Bernal conducted ethnographic research on the themes of nationalism and citizenship among Eritreans participating in online political engagement with their homeland. Anthropological research can help designers adapt and improve technology. Australian anthropologist Genevieve Bell did extensive user experience research at Intel that informed the company's approach to its technology, users, and market. == Methodology == === Digital fieldwork === Many digital anthropologists who study online communities use traditional methods of anthropological research. They participate in online communities in order to learn about their customs and worldviews, and back their observations with private interviews, historical research, and quantitative data. Their product is an ethnography, a qualitative description of their experience and analyses. Other anthropologists and social scientists have conducted research that emphasizes data gathered by websites and servers. However, academics often have trouble accessing user data on the same scale as social media corporations like Facebook and data mining companies like Acxiom. In terms of method, there is a disagreement in whether it is possible to conduct research exclusively online or if research will only be complete when the subjects are studied holistically, both online and offline. Tom Boellstorff, who conducted a three-year research as an avatar in the virtual world Second Life, defends the first approach, stating that it is not just possible, but necessary to engage with subjects “in their own terms”. Others, such as Daniel Miller, have argued that an ethnographic research should not exclude learning about the subject's life outside the internet. === Digital technology as a tool of anthropology === The American Anthropological Association offers an online guide for students using digital technology to store and share data. Data can be uploaded to digital databases to be stored, shared, and interpreted. Text and numerical analysis software can help produce metadata, while a codebook may help organize data. == Ethics == Online fieldwork offers new ethical challenges. According to the American Anthropological Association's ethics guidelines, anthropologists researching a community must make sure that all members of that community know they are being studied and have access to data the anthropologist produces. However, many online communities' interactions are publicly available for anyone to read, and may be preserved online for years. Digital anthropologists debate the extent to which lurking in online communities and sifting through public archives is ethical. The Association also asserts that anthropologists' ability to collect and store data at all is "a privilege", and researchers have an ethical duty to store digital data responsibly. This means protecting the identity of participants, sharing data with other anthropologists, and making backup copies of all data. == Prominent figures == Genevieve Bell is an Australian cultural anthropologist credited for pioneering the User Experience field. During her time working for Intel Corporation, Bell studied how various cultures from around the world interacted with and experienced technology. Researching and improving user experience allows companies and designers to gather data regarding how users utilize their digital products and what requires improvement or expansion. Tom Boellstorff is an anthropologist known for Coming of Age in Second Life: An Anthropologist Explores the Virtually Human where he conducted research on how engaging in virtual worlds affects the player’s sense of self. Gabriella Coleman is an American anthropologist concerned with the politics, ethics, and culture of hacking and online activism. Coleman’s most notable ethnography features the hacktivist collective Anonymous, where she argues that various genres of hacking exist according to the social conditions at play. Coleman is dedicated to making her ethnography accessible to a diverse audience, including academics and non-academics. Diana E. Forsythe was an American anthropologist of science and technology and the author of the essays featured in Studying Those Who Study Us: An Anthropologist in the World of Artificial Intelligence. She asked relevant questions such as how should humans interact with computers and how gender roles are maintained in technology-oriented occupations. Heather Horst is a sociocultural anthropologist interested in the relationship between digital social relations and material culture. Nancy Mauro-Flude is a design anthropologist whose work explores the tacit relations between embodied cognition, computational materiality, maker culture, self-hosted webserver cooperatives, creative practice, and artistic research in digital infrastructure and Internet publishing. Mizuko Ito is a Japanese cultural anthropologist specializing in technology use and the intersection between computers and the social sciences. Her primary interest is in how young people utilize media technology and how it can be used to engage students in education. Daniel Miller is an anthropologist with a concentration in digital anthropology. His research includes the smartphone and perpetual opportunism, the intent and consequences of posting on social media in various geographical locations, and how hospice patients use media to socialize in the last stage of their lives. Mike Wesch is a cultural anthropologist interested in how people share their lives, cultures, and beliefs through digital media.

Environmental impact of AI

The environmental impact of the design, training, deployment and use of artificial intelligence includes the greenhouse gas emissions from generating electricity for data centres and computing hardware, operational and upstream water use, and material impacts from hardware manufacturing, mining and electronic waste. Estimating AI's environmental effects can be difficult because results depend on how impacts are measured, including whether accounting includes only model computation or also data-centre overhead, idle capacity, hardware manufacture, and local electricity supply. As these issues have received greater attention, governments and regulators have increasingly considered data-centre reporting requirements, energy-efficiency standards, and broader transparency measures for AI-related resource use. == Carbon footprint and energy use == AI-related energy use arises at multiple stages, including model training, fine-tuning, inference, storage, networking, and supporting infrastructure such as cooling and power conversion. === Individual level === Published estimates of energy use per AI request vary widely across models, tasks and measurement methods. A benchmark study presented at the 2024 ACM Conference on Fairness, Accountability, and Transparency found substantial differences between task types, with lower energy use for some text tasks and much higher energy use for image generation in the study's test conditions. In that benchmark, simple classification tasks consumed about 0.002–0.007 Wh per prompt on average (about 9% of a smartphone charge for 1,000 prompts), while text generation and text summarisation each used about 0.05 Wh per prompt; image generation averaged 2.91 Wh per prompt, and the least efficient image model in the study used 11.49 Wh per image (roughly equivalent to half a smartphone charge). First-party measurements in production environments have also been published. A 2025 Google study on Gemini assistant serving reported median per-prompt energy, emissions, and water-use estimates under the authors' accounting framework, while noting that different system boundaries can produce substantially different results. The study reported a median text-prompt estimate of about 0.24 Wh, which is roughly as much energy as watching nine seconds of television. The study also stated that software and infrastructure improvements reduced energy use by a factor of 33 and carbon emissions by a factor of 44 for a typical prompt over one year within the authors' framework. Researchers at the University of Michigan measured the energy consumption of various Meta Llama 3.1 models released in 2024 and found that smaller language models (8 billion parameters) use about 114 joules (0.03167 Wh) per response, while larger models (405 billion parameters) require up to 6,700 joules (1.861 Wh) per response. This corresponds to the energy needed to run a microwave oven for roughly one-tenth of a second and eight seconds, respectively. Comparisons between AI systems and human labour for specific tasks have produced mixed results and remain sensitive to assumptions about output quality, workload and system boundaries. A 2024 study in Scientific Reports reported 130 to 2900 times lower estimated carbon emissions for selected AI systems than for human writers and illustrators under its assumptions. A later Scientific Reports paper reported a counterexample for programming tasks under its assumptions, finding 5 to 19 times higher estimated emissions for the evaluated AI system than for human programmers on the benchmark used in that study. === System level === ==== Energy use and efficiency ==== AI electricity intensity depends not only on model architecture but also on hardware and facility efficiency. Data-centre operators commonly report Power usage effectiveness (PUE), which measures the ratio of total facility energy to IT equipment energy; a lower PUE indicates less overhead energy for cooling and other supporting infrastructure. Operators may also publish metrics and case studies on hardware efficiency, cooling systems and power sourcing. In its 2024 environmental report, Google stated that its 2023 total greenhouse gas emissions increased 13% year over year, primarily because of increased data-centre energy consumption and supply-chain emissions, while also reporting lower PUE than industry averages for its own facilities. The International Energy Agency has also reported that data centres remain a relatively small share of global electricity use overall, but that their local effects can be much more pronounced because demand is geographically concentrated. ==== Carbon footprint ==== At system level, AI contributes to rising electricity demand in data centres and related infrastructure. The International Energy Agency estimated that data centres used about 415 TWh of electricity in 2024, or around 1.5% of global electricity consumption, and projected that data-centre electricity use could rise to about 945 TWh by 2030, with AI identified as the main driver of that growth alongside other digital services. The carbon footprint of AI systems depends strongly on electricity sources, hardware efficiency, utilisation rates, and what stages are included in the accounting. Training large models can require substantial electricity, while total lifecycle impacts also depend on deployment scale and the amount of inference performed after training. Early analyses of frontier-model development reported rapid historical growth in training compute for selected systems, although later trends have depended on changes in model design, hardware and efficiency gains. Accounting methods that include upstream or embodied impacts, such as hardware manufacture and facilities construction, can materially affect estimates of AI-related emissions. === Decisions and strategies by individual companies === Large technology companies have reported that the expansion of AI and cloud infrastructure affects their sustainability targets, electricity demand, and resource use. Google, for example, attributed part of its emissions growth in 2023 to increased data-centre energy consumption and supply-chain emissions in its 2024 environmental report. Cloud and AI companies have also announced measures intended to reduce environmental impacts, including investment in more efficient hardware, low-carbon electricity procurement, alternative cooling systems, and water stewardship programmes. The extent, comparability, and third-party verification of such disclosures vary between firms and jurisdictions. == Water usage == Data centres can use water directly for cooling and indirectly through the water used in electricity generation, depending on the local energy mix. Public reporting on data-centre water use has often been inconsistent, making comparisons between operators and regions difficult. To standardise operational reporting, The Green Grid proposed the metric water usage effectiveness (WUE), defined as annual site water use divided by IT equipment energy use. WUE does not by itself measure local water stress, source sustainability, or all upstream water impacts. Studies of AI water use also distinguish between water withdrawal and water consumption. Research on AI-specific water use has argued that the water footprint of AI systems can be difficult to observe and may vary substantially by location, cooling design, and electricity source. A 2025 Communications of the ACM article summarised methods for estimating AI water footprints and emphasised the distinction between water withdrawal and water consumption. Li and colleagues estimated that global AI water withdrawal could reach 4.2–6.6 billion cubic metres in 2027 under the scenarios examined in their article. Using GPT-3, released by OpenAI in 2020, as an example, they estimated that training the model in Microsoft's U.S. data centres could consume about 700,000 litres of onsite water and about 5.4 million litres in total when offsite electricity-related water use was included; they also estimated that 10–50 medium-length GPT-3 responses could consume about 500 mL of water, depending on when and where the model was deployed. Published prompt-level estimates have also varied by system and accounting framework: the 2025 Google study on Gemini assistant serving reported a median text-prompt estimate of about 0.26 mL under its framework. Location can materially affect the significance of data-centre water use. Research on U.S. data centres found that one-fifth of servers' direct water footprint came from moderately to highly water-stressed watersheds, while nearly half of servers were fully or partially powered by plants located in water-stressed regions. A 2025 Reuters report, citing data from Verisk Maplecroft and NatureFinance, said that an average mid-sized data centre uses about 1.4 million litres of water per day for cooling and that Phoenix would experience a 32% increase in annual water stress if currently pl

ZipBooks

ZipBooks is a free online accounting software company based in American Fork, Utah. The cloud-based software is an accounting and bookkeeping tool that helps business owners process credit cards, track finances, and send invoices, among other features. == History == ZipBooks was founded by Tim Chaves in June 2015, backed by venture capital firm Peak Ventures. The company secured an additional $2 million of funding in July 2016, and in 2017 it was awarded a $100,000 economic grant by the Utah Governor's Office of Economic Development Technology Commercialization and Innovation Program. == Products == ZipBooks' core modules are invoicing, transactions, bills, reporting, time tracking, contacts, and payroll. Accrual accounting was added in 2017. The application is available on G Suite, iOS, Slack, and as a web application. == Reception == Computerworld compared ZipBooks favorably with other accounting software. PC Magazine praised its user experience, but stated it lacked "a lot of features that competing sites offer".

Web application firewall

A Web application firewall (WAF) is a specific form of application firewall that filters, monitors, and blocks HTTP traffic to and from a web service. By inspecting HTTP traffic, it can prevent attacks exploiting a Web application's known vulnerabilities, such as SQL injection, cross-site scripting (XSS), file inclusion, and improper system configuration. Financial institutions often utilize WAFs to help in the mitigation of Web application zero-day vulnerabilities, as well as hard-to-patch bugs or weaknesses through custom attack signature strings. == History == Dedicated Web application firewalls entered the market in the late 1990s during a time when web server attacks were becoming more prevalent. Early WAF products, from Kavado and Gilian technologies, tried to solve the increasing amount of attacks on Web applications in the late 1990s. In 2002, the open-source project ModSecurity was formed in order to make WAF technology more accessible. They finalized a core rule set for protecting Web applications, based on OASIS Web Application Security Technical Committee’s (WAS TC) vulnerability work. In 2003, they expanded and standardized rules through the Open Web Application Security Project’s (OWASP) Top 10 List, an annual ranking for Web security vulnerabilities. This list would become the industry standard for Web application security compliance. Since then, the market has continued to grow and evolve, especially focusing on credit card fraud prevention. With the development of the Payment Card Industry Data Security Standard (PCI DSS), a standardization of control over cardholder data, security has become more regulated in this sector. == Description == A Web application firewall is a special type of application firewall that applies specifically to Web applications. It is deployed in front of Web applications and analyzes bi-directional web-based (HTTP) traffic – detecting and blocking anything malicious. The OWASP provides a broad technical definition for a WAF as “a security solution on the Web application level which – from a technical point of view – does not depend on the application itself”. According to the PCI DSS Information Supplement for requirement 6.6, a WAF is defined as “a security policy enforcement point positioned between a Web application and the client endpoint. This functionality can be implemented in software or hardware, running in an appliance device, or in a typical server running a common operating system. It may be a stand-alone device or integrated into other network components.” In other words, a WAF can be a virtual or physical appliance that prevents vulnerabilities in Web applications from being exploited by outside threats. These vulnerabilities may be because the application itself is a legacy type or was insufficiently coded by design. The WAF addresses these code shortcomings by special configurations of rule-sets, also known as policies. Previously unknown vulnerabilities can be discovered through penetration testing or via a vulnerability scanner. A Web application vulnerability scanner, also known as a web application security scanner, is defined in the SAMATE NIST 500-269 as “an automated program that examines Web applications for potential security vulnerabilities. In addition to searching for Web application-specific vulnerabilities, the tools also look for software coding errors.” Resolving vulnerabilities is commonly referred to as remediation. Corrections to the code can be made in the application, but typically a more prompt response is necessary. In these situations, the application of a custom policy for a unique Web application vulnerability to provide a temporary but immediate fix (known as a virtual patch) may be necessary. WAFs are not an ultimate security solution, rather they are meant to be used in conjunction with other network perimeter security solutions such as network firewalls and intrusion prevention systems to provide a holistic defense strategy. WAFs typically follow a positive security model, a negative security, or a combination of both as mentioned by the SANS Institute. WAFs use a combination of rule-based logic, parsing, and signatures to detect and prevent attacks such as cross-site scripting and SQL injection. In general, features like browser emulation, obfuscation and virtualization, and IP obfuscation are used to attempt to bypass WAFs. The OWASP produces a list of the top ten Web application security flaws. All commercial WAF offerings cover these ten flaws at a minimum. There are non-commercial options as well. As mentioned earlier, the well-known open-source WAF engine called ModSecurity is one of these options. A WAF engine alone is insufficient to provide adequate protection, therefore OWASP along with Trustwave's Spiderlabs help organize and maintain a Core-Rule Set via GitHub to use with the ModSecurity WAF engine. == Deployment options == Although the names for operating mode may differ, WAFs are basically deployed inline in three different ways. According to NSS Labs, deployment options are transparent bridge, transparent reverse proxy, and reverse proxy. "Transparent" refers to the fact that the HTTP traffic is sent straight to the Web application, therefore the WAF is transparent between the client and server. This is in contrast to reverse proxy, where the WAF acts as a proxy, and the client’s traffic is sent directly to the WAF. The WAF then separately sends filtered traffic to Web applications. This can provide additional benefits such as IP masking but may introduce disadvantages such as performance latencies. == JA3 fingerprint == JA3, developed by Salesforce in 2017, is a technique for generating a unique fingerprint for SSL/TLS traffic based on specific fields in the handshake, such as the version, cipher suites, and extensions used by the client. This fingerprint enables the identification and tracking of clients based on the characteristics of their encrypted traffic. In the context of distributed denial of service (DDoS) protection, JA3 fingerprints are used to detect and differentiate malicious traffic, often associated with attack bots, from legitimate traffic, allowing for more precise filtering of potential threats. In September 2023, AWS WAF announced built-in support for JA3, enabling customers to inspect the JA3 fingerprints of incoming requests. JA3 was deprecated in May 2025 in favor of JA4. JA4 is currently patent pending.

Caffe (software)

Caffe (Convolutional Architecture for Fast Feature Embedding) is a deep learning framework, originally developed at University of California, Berkeley. It is open source, under a BSD license. It is written in C++, with a Python interface. == History == Yangqing Jia created the Caffe project during his PhD at UC Berkeley, while working the lab of Trevor Darrell. The first version, called "DeCAF", made its first appearance in Spring 2013 when it was used for the ILSVRC challenge (later called ImageNet). The library was named Caffe and released to the public in December 2013. It reached end-of-support in 2018. It is hosted on GitHub. == Features == Caffe supports many different types of deep learning architectures geared towards image classification and image segmentation. It supports CNN, RCNN, LSTM and fully-connected neural network designs. Caffe supports GPU- and CPU-based acceleration computational kernel libraries such as Nvidia cuDNN and Intel MKL. == Applications == Caffe is being used in academic research projects, startup prototypes, and even large-scale industrial applications in vision, speech, and multimedia. Yahoo! has also integrated Caffe with Apache Spark to create CaffeOnSpark, a distributed deep learning framework. == Caffe2 == In April 2017, Facebook announced Caffe2, which included new features such as recurrent neural network (RNN). At the end of March 2018, Caffe2 was merged into PyTorch.

Local coordinates

Local coordinates are the ones used in a local coordinate system or a local coordinate space. Simple examples: Houses. In order to work in a house construction, the measurements are referred to a control arbitrary point that will allow to check it: stick/sticks on the ground, steel bar, nails... Addresses. Using house numbers to locate a house on a street; the street is a local coordinate system within a larger system composed of city townships, states, countries, postal codes, etc. Local systems exist for convenience. On ancient times, every work was made on relative bases as there was no conception of global systems. Practically, it is better to use local systems for small works as houses, buildings... For most of the applications, it is desired the position of one element relative to one building or location, and in a more local way, relative to one furniture or person. In a regular way, you will not give your position by geographical coordinates rather than "I am 15 meters away of the entry to the building". So it is a pretty common way to locate things. It is possible to bring latitude and longitude for all terrestrial locations, but unless one has a highly precise GPS device or you make astronomical observations, this is impractical. It is much simpler to use a tape, a rope, a chain... The position information (global) should be transformed into a location. Position refers to a numeric or symbolic description within a spatial reference system, whereas location refers to information about surrounding objects and their interrelationships. (Topological space) == Use == In computer graphics and computer animation, local coordinate spaces are also useful for their ability to model independently transformable aspects of geometrical scene graphs. When modeling a car, for example, it is desirable to describe the center of each wheel with respect to the car's coordinate system, but then specify the shape of each wheel in separate local spaces centered about these points. This way, the information describing each wheel can be simply duplicated four times, and independent transformations (e.g., steering rotation) can be similarly effected. Bounding volumes of objects may be described more accurately using extents in the local coordinates, (i.e. an object oriented bounding box, contrasted with the simpler axis aligned bounding box). The trade-off for this flexibility is additional computational cost: the rendering system must access the higher-level coordinate system of the car and combine it with the space of each wheel in order to draw everything in its proper place. Local coordinates also afford digital designers a means around the finite limits of numerical representation. The tread marks on a tire, for example, can be described using millimeters by allowing the whole tire to occupy the entire range of numeric precision available. The larger aspects of the car, such as its frame, might be described in centimeters, and the terrain that the car travels on could be specified in meters. In differential topology, local coordinates on a manifold are defined by means of an atlas of charts. The basic idea behind coordinate charts is that each small patch of a manifold can be endowed with a set of local coordinates. These are collected together into an atlas, and stitched together in such a way that they are self-consistent on the manifold. In Cartography and Maps, the traditional way of works are local datum. With a local datum the land can be mapped on relative small areas as a country. With the need of global systems, the transformations on between datum became a problem, so geodetic datum have been created. More than 150 local datum have been used in the world.

Azure Stream Analytics

Microsoft Azure Stream Analytics is a serverless scalable complex event processing engine by Microsoft that enables users to develop and run real-time analytics on multiple streams of data from sources such as devices, sensors, web sites, social media, and other applications. Users can set up alerts to detect anomalies, predict trends, trigger necessary workflows when certain conditions are observed, and make data available to other downstream applications and services for presentation, archiving, or further analysis. == Query Language == Users can author real-time analytics using a simple declarative SQL-like language with embedded support for temporal logic. Callouts to custom code with JavaScript user defined functions extend the streaming logic written in SQL. Callouts to Azure Machine Learning helps with predictive scoring on streaming data. == Scalability == Azure Stream Analytics is a serverless job service on Azure that eliminates the need for infrastructure, servers, virtual machines, or managed clusters. Users only pay for the processing used for the running jobs. == IoT applications == Azure Stream Analytics integrates with Azure IoT Hub to enable real-time analytics on data from IoT devices and applications. == Real-time Dashboards == Users can build real-time dashboards with Power BI for a live command and control view. Real-time dashboards help transform live data into actionable and insightful visuals. == Data Input Sources == Stream Analytics supports three different types of input sources - Azure Event Hubs, Azure IoT Hubs, and Azure Blob Storage. Additionally, stream analytics supports Azure Blob storage as the input reference data to help augment fast moving event data streams with static data. Stream analytics supports a wide variety of output targets. Support for Power BI allows for real-time dashboarding. Event Hub, Service bus topics and queues help trigger downstream workflows. Support for Azure Table Storage, Azure SQL Databases, Azure SQL Data Warehouse, Azure SQL, Document DB, Azure Data Lake Store enable a variety of downstream analysis and archiving capabilities.