Cultural technology (Korean: 문화기술; Hanja: 文化技術; RR: munhwagisul) is a system used by South Korean talent agencies to promote K-pop culture throughout the world as part of the Korean Wave. The system was developed by Lee Soo-man, founder of talent agency and record company SM Entertainment. == History == === Coinage === During a speech at the Stanford Graduate School of Business in 2011, Lee said he coined the term "cultural technology" as a system about fourteen years prior, when S.M. Entertainment decided to promote its K-pop artists to all of Asia. In the late 1990s, Lee and his colleagues created a manual on cultural technology, which specified the steps needed to popularize K-pop artists outside South Korea. "The manual, which all S.M. employees are instructed to learn, explains when to bring in foreign composers, producers, and choreographers; what chord progressions to use in what country; the precise color of eyeshadow a performer should wear in a particular country; the exact hand gestures he or she should make; and the camera angles to be used in the videos (a three-hundred-and-sixty-degree group shot to open the video, followed by a montage of individual closeups)," according to The New Yorker. The term "cultural technology," apart from Lee's systemized definition, can be traced back to the lectures of Michael White, an Australian social worker, educator, and therapeutic theorist and his works Narrative Means to Therapeutic Ends (1990) and Maps of Narrative Practice (2007). Its usage may also date further back to French philosopher Michel Foucault (1977). South Korean computer scientist Kwangyun Wohn said he coined the term "culture technology" in 1994. Cultural technology has also been one of six technology initiatives of the South Korean government since 2001. In regards to cultural technology, the Korean Wave is considered one of the most successful outcomes of government support of exporting Korean entertainment products. === The Four Core Stages === The cultural technology system originally employed by SM Entertainment since the 1990s existed in four stages: Casting, Training, Producing, and Marketing/Managing. Each of these four stages were curated to help spread the Hallyu wave through the development of its artists, and are present in the strategies of many other South Korean talent agencies when creating, debuting, and marketing groups. ==== Casting ==== While the majority of K-pop idols are from South Korea, some are from Japan, China, or Thailand. Many of Korea's entertainment companies, such as SM's Global Auditions, Bighit's Hit It auditions, and YG's Next Generation, host worldwide auditions. Scouting and streetcasting are also common, with members like BTS's Jin recruited for their looks or other surface reasons. Sometimes, casting agents go to dance schools to recruit the top dancers to be trained further at the entertainment company. ==== Training ==== Idols train extensively before debut. They receive training in dance, vocal activities, presentation, and other areas that will benefit them in the industry. Oftentimes, this training will last for years at a time, and trainees are in the proverbial dungeon. Before debut, idols and groups attempt to gain fans through pre-debut activities. SM Entertainment has a system in place called SM Rookies, which is a pre-debut team that hosts concerts and releases videos that strengthen the fanbase of the group even before their first single is released. Other forms of pre-debut activities include featuring in other, more seasoned idols' videos—like Nu'est in Orange Caramel or Exo in Girls' Generation-TTS Twinkle or BTS in Jo Kwon. One particular method of pre-debut training is coupled with casting in production shows, like Sixteen and Produce 101, in which members for a final group are selected and trained. ==== Producing ==== The production of music is integral in culture technology. For cultural technology, production of music helps create differentiated content to set trends in the K-pop world—trends that vary from music to also costume, choreography, and music videos. SM in particular focuses heavily on the expansion globally. Some companies also outsource production to more internationally famed parties, like Cube Entertainment's partnership with Skrillex for 4minute's Act. 7. ==== Marketing/Managing ==== In the marketing and management stage, talent agencies seek to broaden their reach. Often, idols have potential for being actors and actresses in dramas, or perhaps hosts/permanent members of variety shows like Kim Hee-chul in Knowing Bros. This so-called omnidirectional marketing lineup ranges over lifestyle and seeks to reach many aspects of living, like music, TV, drama, entertainment, sports, and fashion. This is also where older groups find new life, like Super Junior. Companies are not complacent but experiment constantly to develop the best marketing for the best management system. Marketing also aspires to branch out to international audiences, sometimes via the implementation of variety shows. Despite being primarily in Korean, these variety shows are accessible to all due to the simplistic, easily understood nature of shows—game-oriented shows like Run BTS! or consistently subbed shows like Weekly Idol are popular in showing the fun-loving side of idols. == Evolution into New Culture Technology == In February 2016, SM hosted a press conference discussing the future of SM and its cultural technology. Lee Soo-man announced the implementation of New Culture Technology, an SM-specific system. While SM's cultural technology in the past relied on local, Korean artists like Rain and BoA, the updated model tries to embed more and more foreign singers from strategic markets into larger girl or boy bands. These imported singers are then used to promote their acts back in their respective home countries. New Culture Technology is five projects—SM Station, EDM, Digital Platforms, Rookies Entertainment, and MCN—and one experimental group, NCT. It is a convergence and expansion of SM's four core culture technologies developed and deals heavily with interaction and the desire to innovate through communication. === SM Station === SM announced their intention of creating a new song every week for 52 weeks. Through this constant output of music, they intend to stray away from conventional forms of music and show active movement in digital music market and physical album market through freely and continuously releasing music. Additionally, this SM Station will feature collaborations between artists, producers, composers, and company brands outside the SM label. The name of SM Station is both derived from the radio station and the metaphorical train station. === NCT === Neo Culture Technology (NCT) introduced the idea of "Interactive". SM company tried to connect the targeting market, customers and artist, in order to lead the K-pop culture. NCT (Neo Culture Technology) is the new artist group formed by SM that embodies the concepts of cultural technology. With the seemingly limitless combinations and groups, SM aspires to make the whole world a stage for NCT. Since 2023, there are six NCT groups, who debuted on the digital song sales: NCT U, NCT 127, NCT Dream, WayV, NCT DoJaeJung, and NCT Wish. As of October 2023, the group consists of 25 members: Johnny, Taeyong, Yuta, Kun, Doyoung, Ten, Jaehyun, Winwin, Jungwoo, Mark, Xiaojun, Hendery, Renjun, Jeno, Haechan, Jaemin, Yangyang, Chenle, Jisung, Sion, Riku, Yushi, Daeyoung, Ryo, and Sakuya. ScreaM Records ScreaM Records has been released by SM Entertainment as an EDM label since 2016 for "SM TOWN: New Culture Technology". ScreaM Records is made for "performances made to be enjoyed". It collaborates with inside and outside Korean well-known EDM DJs. ScreaM Records has first launched collaborated song "Wave" E-Mart's home electronics store, Electro Mart. "Our goal is to provide opportunities to producers who have yet to be discovered and produce world famous DJs from the Asian scene." a ScreaM Records representative said. == Three stages of globalization == According to Lee, there are three stages necessary to popularize Korean culture outside South Korea: exporting the product, collaborating with international companies to expand the product's presence abroad, and finally creating a joint venture with international companies. As part of their joint ventures with international companies, South Korean talent agencies may hire foreign composers, producers, and choreographers to ensure K-pop songs feel "local" to foreign countries.
UpScrolled
UpScrolled is an Australian social media platform for microblogging and short-form online video sharing that was launched in June 2025 by Recursive Methods Pty Ltd. It was founded by Issam Hijazi. == History == UpScrolled was launched in June 2025 by Recursive Methods Pty Ltd. It was founded by Issam Hijazi, a Palestinian-Australian app developer. UpScrolled is backed by the Tech for Palestine incubator. In January 2026, UpScrolled saw increased attention and number of downloads after the acquisition of TikTok by a group of pro-Donald Trump US investors, including Larry Ellison, which led to calls to boycott TikTok and migrate to other apps. TikTok was alleged to be suppressing pro-Palestinian content, as well as news surrounding the killing of Alex Pretti in Minneapolis on the platform. UpScrolled subsequently climbed to the top 10 of Apple's App Store list of free apps. The app saw a reported 2,850% increase in downloads between 22 and 24 January 2026. As of 27 January 2026, UpScrolled "had been downloaded about 400,000 times in the US and 700,000 globally since launching in June 2025". The app became the most downloaded app in the Apple App store on 29 January 2026, following allegations that TikTok was suppressing videos and content opposed to Immigration and Customs Enforcement (ICE) under its new ownership. By 2 February 2026, UpScrolled had reached 2.5 million users. According to the Google Play Store and the Apple App Store, it has become the most downloaded social media app in the United States and Canada, with rising interest in the United Kingdom, France, Germany and Italy. On 14 February, UpScrolled was suspended from the Google Play Store; the suspension was reverted by 15 February. == Founder == Hijazi was born in Jordan. His parents and grandparents are from Safad, a northern Israeli city near the Lebanese border. He worked for IBM and Oracle prior to starting UpScrolled. Hijazi told Rest of World that he launched UpScrolled in response to Israel's genocide in Gaza which followed the October 7 attacks. He said, "I couldn't take it anymore. I lost family members in Gaza, and I didn't want to be complicit. So I was like, I'm done with this, I want to feel useful. I found this gap in the market, with a lot of people asking why there is no alternative to the Big Tech platforms for their content, which was getting censored." Hijazi also alleges that social media accounts that were posting pro-Palestinian content were getting shadow banned on larger platforms, and alleges that even his account was not exempt from being targeted by censors. Hijazi has further elaborated on the importance of social media independence to further the Palestinian cause. In January 2026, Web Summit Qatar announced that Hijazi would be an opening night speaker. Following the announcement, there was a surge in ticket sales for the summit. Hijazi lives in Sydney with his wife and daughter. He lost 60 family members during the Gaza war. == Features == UpScrolled's algorithm allows users to discover posts based on likes, comments, and shares with time decay and some randomness, all chronologically, with "no manipulation" according to the app's website. UpScrolled has an interface resembling a mix of Instagram and Twitter, allowing users to post and view text posts, photos, and videos. It also lets users send private messages to each other. The app is currently available for iOS and Android devices, with plans to upscale. UpScrolled does not include Israel as an option in its location selection menu. Cities such as Tel Aviv are included under "Occupied Territories of Palestine", and Palestine can also be set as the location. UpScrolled says that it is against censorship and shadow banning, and describes itself as "belong[ing] to the people who use it — not to hidden algorithms or outside agendas". Hijazi said, "The other platforms claim to be free speech platforms. But when it comes to anything on Palestine, that's a different story." UpScrolled states that it "does not tolerate hate speech, propaganda, or bad-faith behaviour, but it also refuses to silence voices quietly or without explanation". == User base and content == Al Jazeera reported that posts expressing pro-Palestinian sentiment or depicting the continued suffering in the Gaza Strip were "flooding" the app. Political and global issues such as the Gaza war are prominent. Content includes updates from the Gaza Freedom Flotilla, posts by doctors working in Gaza, video essays about Palantir’s influence within the military and calls for boycotts of Israel. It has been used by Gazans to crowdfund and record daily life. Celebrity users of UpScrolled include American labour activist Chris Smalls and actor Jacob Berger, both of whom were on the July 2025 Gaza Freedom Flotilla. Political figures have also joined UpScrolled, such as South African politician and Economic Freedom Fighters leader Julius Malema, and Islamic Revolutionary Guard Corps commander Esmail Qaani. One user said that most early users were attracted to the platform for the opportunity to criticize Zionism. The Jewish Telegraphic Agency (JTA) reported that UpScrolled was observed to be "flooded" with antisemitic and anti-Israel content, including Holocaust denial and accusations that Israel carried out the 9/11 attacks. In a statement, UpScrolled said, "Our content moderation hasn't been able to keep up with the massive rise of users this week. We're working with digital rights experts to grow our Trust & Safety team and are beefing up our content moderation to prevent this. We apologise to all impacted users, thank you for being part of Upscrolled." The Times reported in February 2026 that UpScrolled was hosting content that could potentially breach UK law, including antisemitic content and posts promoting Hamas, Hezbollah, Islamic State and Al-Qaeda, as well as footage of the 2019 Christchurch mosque shootings and content praising the perpetrators of the 2019 Halle synagogue shooting and 2018 Pittsburgh synagogue shooting. Antisemitic influencers Lucas Gage, Jake Shields, Stew Peters and Anastasia Maria Loupis have accounts on UpScrolled. UpScrolled’s policies prohibit threats, glorification of harm or support for terrorist or violent groups. Hijazi said harmful content was being uploaded to UpScrolled and the company had expanded its content moderation team and upgraded its technology infrastructure to deal with the issue. In May 2026, Moment magazine said that users had identified some antisemitic content, pornography and extremist videos on the platform. The magazine said there were gaps in content moderation due to the small size of the developer team. == Reception == In January 2026, the Council on American–Islamic Relations (CAIR) praised UpScrolled for "pledging to protect the free flow of ideas on its platform, including both support for and opposition to the Israeli government's human rights abuses." Guy Christensen, a pro-Palestinian social media celebrity, has encouraged his audience to download UpScrolled. Christensen characterized UpScrolled as having "no censorship, no ownership by billionaires who put their interests and biases onto you to control you". He compared the platform to others like TikTok, saying that Israel is behind censorship that wouldn't happen on UpScrolled. Jaigris Hodson, an associate professor of Interdisciplinary Studies at Royal Roads University in Canada, has argued that "Network effects mean that unless UpScrolled continues its explosive growth, people are unlikely to continue to choose it over the more established TikTok. At best, we might see a Twitter/X effect, which is where TikTok will host more pro-U.S. government content creators and those people who want to follow them, and UpScrolled will host more critical content creators and their followers."
Scanimate
Scanimate is an analog computer animation (video synthesizer) system created by Lee Harrison III of Denver, Colorado. Harrison had developed its predecessor, ANIMAC, which generated used a motion capture system, based on a body suit with potentiometers. In contrast, Scanimate included TV technology. Scanimate's successor was called Caesar, and used a digital computer to control the analog system. The eight Scanimate systems were used to produce much of the video-based animation seen on television between most of the 1970s and early 1980s in commercials, promotions, and show openings. One of the major advantages the Scanimate system had over film-based animation and computer animation was the ability to create animations in real time. The speed with which animation could be produced on the system because of this, as well as its range of possible effects, helped it to supersede film-based animation techniques for television graphics. By the mid-1980s, it was superseded by digital computer animation, which produced sharper images and more sophisticated 3D imagery. Animations created on Scanimate and similar analog computer animation systems have a number of characteristic features that distinguish them from film-based animation: the motion is extremely fluid, using all 60 fields per second (in NTSC format video) or 50 fields (in PAL format video) rather than the 24 frames per second that film uses; the colors are much brighter and more saturated; and the images have a very "electronic" look that results from the direct manipulation of video signals through which the Scanimate produces the images. == How it works == A special high-resolution (around 945 lines) monochrome camera records high-contrast artwork. The image is then displayed on a high-resolution screen. Unlike a normal monitor, its deflection signals are passed through a special analog computer that enables the operator to bend the image in a variety of ways. The image is then shot from the screen by either a film camera or a video camera. In the case of a video camera, this signal is then fed into a colorizer, a device that takes certain shades of grey and turns it into color as well as transparency. The idea behind this is that the output of the Scanimate itself is always monochrome. Another advantage of the colorizer is that it gives the operator the ability to continuously add layers of graphics. This makes possible the creation of very complex graphics. This is done by using two video recorders. The background is played by one recorder and then recorded by another one. This process is repeated for every layer. This requires very high-quality video recorders (such as both the Ampex VR-2000 or IVC's IVC-9000 of Scanimate's era, the IVC-9000 being used quite frequently for Scanimate composition due to its very high generational quality between re-recordings). == Current usage == Two of the Scanimates are still in use at ZFx studios in Asheville, North Carolina. The original "Black Swan" R&D machine has been updated with more modern power supplies and can produce material in standard or 1080P high definition video. The "white Pearl" machine is the last one produced and is being kept in its original configuration for historical purposes by David Sieg at ZFx inc. The machines are installed in a working production environment with Grass Valley switchers, Kaleidoscope digital video effects systems, and Accom digital disk recorders for layering. == Use in television, music and films == === Music videos === Let's Groove by Earth, Wind & Fire Get Down on It by Kool & the Gang Blame It on the Boogie by The Jacksons Knock on Wood by Amii Stewart Popcorn Love by New Edition === TV programs/movies === === TV channels/home video/TV productions ===
Wide-column store
A wide-column store (or extensible record store) is a type of NoSQL database. It uses tables, rows, and columns, but unlike a relational database, the names and format of the columns can vary from row to row in the same table. A wide-column store can be interpreted as a two-dimensional key–value store. Google's Bigtable is one of the prototypical examples of a wide-column store. == Wide-column stores versus columnar databases == Wide-column stores such as Bigtable and Apache Cassandra are not column stores in the original sense of the term, since their two-level structures do not use a columnar data layout. In genuine column stores, a columnar data layout is adopted such that each column is stored separately on disk. Wide-column stores do often support the notion of column families that are stored separately. However, each such column family typically contains multiple columns that are used together, similar to traditional relational database tables. Within a given column family, all data is stored in a row-by-row fashion, such that the columns for a given row are stored together, rather than each column being stored separately. Wide-column stores that support column families are also known as column family databases. == Notable examples == Notable wide-column stores include: Apache Accumulo Apache Cassandra Apache HBase Bigtable DataStax Enterprise (uses Apache Cassandra) DataStax Astra DB (uses Apache Cassandra) Hypertable Azure Tables ScyllaDB
Roposo
Roposo is an Indian video-sharing social media service, owned by Glance, a subsidiary of InMobi. Roposo provides a space where users can share posts related to different topics like food, comedy, music, poetry, fashion and travel. It is a platform where people express visually with homemade videos and photos. The app offers a TV-like browsing experience with user-generated content on its channels. Users can also use editing tools on the platform and upload their content. == History == Established in July 2014 under Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank. Under Bhangadia's leadership, the company pivoted from a fashion-based network into a short-form video platform with AI-powered moderation, and its journey was featured as a Harvard Business Publishing case study. In November 2019, Roposo was acquired by InMobi's Glance Digital Experience Pvt. Ltd.(the mobile content platform and part of the InMobi Group). When the Chinese-owned video-sharing app TikTok was banned on 30 June 2020, the app saw a huge spike in users with several TikTok users registering on Roposo. == Technology == The open platform has some features such as a TV-like browsing, different channels, a chat feature that lets buyers and sellers converse directly through the platform, and creation tools such as an option to add voice-over, music and GIF stickers for videos and photos.
Machine learning in video games
Artificial intelligence and machine learning techniques are used in video games for a wide variety of applications such as non-player character (NPC) control, procedural content generation (PCG) and deep learning-based content generation. Machine learning is a subset of artificial intelligence that uses historical data to build predictive and analytical models. This is in sharp contrast to traditional methods of artificial intelligence such as search trees and expert systems. Information on machine learning techniques in the field of games is mostly known to public through research projects as most gaming companies choose not to publish specific information about their intellectual property. The most publicly known application of machine learning in games is likely the use of deep learning agents that compete with professional human players in complex strategy games. There has been a significant application of machine learning on games such as Atari/ALE, Doom, Minecraft, StarCraft, and car racing. Other games that did not originally exists as video games, such as chess and Go have also been affected by the machine learning. == Overview of relevant machine learning techniques == === Deep learning === Deep learning is a subset of machine learning which focuses heavily on the use of artificial neural networks (ANN) that learn to solve complex tasks. Deep learning uses multiple layers of ANN and other techniques to progressively extract information from an input. Due to this complex layered approach, deep learning models often require powerful machines to train and run on. ==== Convolutional neural networks ==== Convolutional neural networks (CNN) are specialized ANNs that are often used to analyze image data. These types of networks are able to learn translation invariant patterns, which are patterns that are not dependent on location. CNNs are able to learn these patterns in a hierarchy, meaning that earlier convolutional layers will learn smaller local patterns while later layers will learn larger patterns based on the previous patterns. A CNN's ability to learn visual data has made it a commonly used tool for deep learning in games. === Recurrent neural network === Recurrent neural networks are a type of ANN that are designed to process sequences of data in order, one part at a time rather than all at once. An RNN runs over each part of a sequence, using the current part of the sequence along with memory of previous parts of the current sequence to produce an output. These types of ANN are highly effective at tasks such as speech recognition and other problems that depend heavily on temporal order. There are several types of RNNs with different internal configurations; the basic implementation suffers from a lack of long term memory due to the vanishing gradient problem, thus it is rarely used over newer implementations. ==== Long short-term memory ==== A long short-term memory (LSTM) network is a specific implementation of a RNN that is designed to deal with the vanishing gradient problem seen in simple RNNs, which would lead to them gradually "forgetting" about previous parts of an inputted sequence when calculating the output of a current part. LSTMs solve this problem with the addition of an elaborate system that uses an additional input/output to keep track of long term data. LSTMs have achieved very strong results across various fields, and were used by several monumental deep learning agents in games. === Reinforcement learning === Reinforcement learning is the process of training an agent using rewards and/or punishments. The way an agent is rewarded or punished depends heavily on the problem; such as giving an agent a positive reward for winning a game or a negative one for losing. Reinforcement learning is used heavily in the field of machine learning and can be seen in methods such as Q-learning, policy search, Deep Q-networks and others. It has seen strong performance in both the field of games and robotics. === Neuroevolution === Neuroevolution involves the use of both neural networks and evolutionary algorithms. Instead of using gradient descent like most neural networks, neuroevolution models make use of evolutionary algorithms to update neurons in the network. Researchers claim that this process is less likely to get stuck in a local minimum and is potentially faster than state of the art deep learning techniques. == Deep learning agents == Machine learning agents have been used to take the place of a human player rather than function as NPCs, which are deliberately added into video games as part of designed gameplay. Deep learning agents have achieved impressive results when used in competition with both humans and other artificial intelligence agents. === Chess === Chess is a turn-based strategy game that is considered a difficult AI problem due to the computational complexity of its board space. Similar strategy games are often solved with some form of a Minimax Tree Search. These types of AI agents have been known to beat professional human players, such as the historic 1997 Deep Blue versus Garry Kasparov match. Since then, machine learning agents have shown ever greater success than previous AI agents. === Go === Go is another turn-based strategy game which is considered an even more difficult AI problem than chess. The state space of is Go is around 10^170 possible board states compared to the 10^120 board states for Chess. Prior to recent deep learning models, AI Go agents were only able to play at the level of a human amateur. ==== AlphaGo ==== Google's 2015 AlphaGo was the first AI agent to beat a professional Go player. AlphaGo used a deep learning model to train the weights of a Monte Carlo tree search (MCTS). The deep learning model consisted of 2 ANN, a policy network to predict the probabilities of potential moves by opponents, and a value network to predict the win chance of a given state. The deep learning model allows the agent to explore potential game states more efficiently than a vanilla MCTS. The network were initially trained on games of humans players and then were further trained by games against itself. ==== AlphaGo Zero ==== AlphaGo Zero, another implementation of AlphaGo, was able to train entirely by playing against itself. It was able to quickly train up to the capabilities of the previous agent. === StarCraft series === StarCraft and its sequel StarCraft II are real-time strategy (RTS) video games that have become popular environments for AI research. Blizzard and DeepMind have worked together to release a public StarCraft 2 environment for AI research to be done on. Various deep learning methods have been tested on both games, though most agents usually have trouble outperforming the default AI with cheats enabled or skilled players of the game. ==== Alphastar ==== Alphastar was the first AI agent to beat professional StarCraft 2 players without any in-game advantages. The deep learning network of the agent initially received input from a simplified zoomed out version of the gamestate, but was later updated to play using a camera like other human players. The developers have not publicly released the code or architecture of their model, but have listed several state of the art machine learning techniques such as relational deep reinforcement learning, long short-term memory, auto-regressive policy heads, pointer networks, and centralized value baseline. Alphastar was initially trained with supervised learning, it watched replays of many human games in order to learn basic strategies. It then trained against different versions of itself and was improved through reinforcement learning. The final version was hugely successful, but only trained to play on a specific map in a protoss mirror matchup. === Dota 2 === Dota 2 is a multiplayer online battle arena (MOBA) game. Like other complex games, traditional AI agents have not been able to compete on the same level as professional human player. The only widely published information on AI agents attempted on Dota 2 is OpenAI's deep learning Five agent. ==== OpenAI Five ==== OpenAI Five utilized separate long short-term memory networks to learn each hero. It trained using a reinforcement learning technique known as Proximal Policy Learning running on a system containing 256 GPUs and 128,000 CPU cores. Five trained for months, accumulating 180 years of game experience each day, before facing off with professional players. It was eventually able to beat the 2018 Dota 2 esports champion team in a 2019 series of games. === Planetary Annihilation === Planetary Annihilation is a real-time strategy game which focuses on massive scale war. The developers use ANNs in their default AI agent. === Supreme Commander 2 === Supreme Commander 2 is a real-time strategy (RTS) video game. The game uses Multilayer Perceptrons (MLPs) to control a platoon’s reaction to encountered enemy units. Total of four MLPs are used, one for each platoon type: land, naval
Hint (app)
Hint (hint.app) is an American software platform that provides astrological content, personality assessments, and relationship compatibility tools. The application was launched in 2018 and is based in Claymont, Delaware. The platform has been described in media coverage as part of a broader trend of astrology-based and self-reflection applications, particularly among younger users. As of 2026, the company reports that it has reached more than 25 million users worldwide. == History == Hint was founded in 2018 and is headquartered in Claymont, Delaware. The platform was developed to address a growing demand among Millennials and Gen Z for structured self-reflection tools that deviate from traditional religious or clinical psychological frameworks. The app has become a prominent figure in the "emotional technology" sector, reaching over 25 million global users by 2026. The platform is frequently cited by sociologists and media outlets as a primary driver of the Open-source intelligence trend, where individuals use digital tools to vet and analyze personal relationships in the dating economy. Media coverage has described the platform as part of a broader trend in which digital tools incorporate astrology and symbolic frameworks into wellness and relationship advice. == Reception == Coverage of Hint has appeared alongside reporting on changing attitudes toward dating and relationships, particularly among younger adults. Surveys reported by media outlets have described shifts in dating behavior, including reduced interest in casual relationships and increased reliance on digital tools for emotional reflection and compatibility assessment. Additional reporting has linked the use of astrology apps to broader trends in emotional fatigue and changing relationship expectations. Lifestyle and culture publications have described Hint, as an example of applications that integrate astrology into digital self-reflection and relationship analysis.