Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication. == Definitions == Content strategy has been described as planning for "the creation, publication, and governance of useful, usable content." It has also been called "a repeatable system that defines the entire editorial content development process for a website development project." In a 2007 article titled "Content Strategy: The Philosophy of Data," Rachel Lovinger describes the goal of content strategy as using "words and data to create unambiguous content that supports meaningful, interactive experiences." Here, she also provided the analogy that "content strategy is to copywriting as information architecture is to design." She encourages content strategists and collaborators to engage in early discussions about content meaning, models, and tools, to make sure strategy is integrated from the start rather than as an afterthought. The Content Strategy Alliance combines Kevin Nichols' definition with Kristina Halvorson's and defines content strategy as "getting the right content to the right user at the right time through strategic planning of content creation, delivery, and governance." == Practitioners == Content strategists are often familiar with a wide range of approaches, techniques, and tools. The perspectives that content strategists bring also depend heavily on their professional training and education. For instance, some specialize in "front-end strategy," which includes developing personas, journey mapping the user experience, aligning business strategy and user needs, developing a brand strategy, exploring different channels, and creating style guidelines and search engine optimization (SEO) guidelines. Others specialize in "back-end strategy," which includes creating content models, planning taxonomies and metadata, structuring content management systems, and building systems to support content reuse. Both roles involve addressing workflow and governance issues. Many organizations and individuals tend to confuse content strategists with editors. However, content strategy is "about more than just the written word," according to Washington State University associate professor Brett Atwood. For example, Atwood indicates that a practitioner needs to also "consider how content might be re-distributed and/or re-purposed in other channels of delivery." It has also been proposed that the content strategist performs the role of a curator. Just as a museum curator sifts through a collection of content and identifies key pieces that can be juxtaposed against each other to create meaning and spur excitement, a content strategist "must approach a business’s content as a medium that needs to be strategically selected and placed to engage the audience, convey a message, and inspire action."
MetroHero
MetroHero is a semi-defunct real-time transit tracking and performance analysis application for the Washington Metro rapid transit system. Originally available on iOS, Android, and the web, it allows users to view live maps of all trains on a specific line, summary statistics relating to real-time system performance, and user feedback on current Metro conditions. The app launched in 2015, followed by ARIES for Transit, a related project from the same developers, and continued functioning until its original developers shut it down in 2023. Afterwards, forks of the application went live to allow for its continued public use, and the Washington Metropolitan Area Transit Authority (WMATA), Metro's operator, announced that it would launch a similar app. The app has been described by local news media as popular and well-liked among Washington, D.C.-area residents. == History and main development == MetroHero was initially developed by James and Jennifer Pizzurro, who both attended George Washington University and studied computer science. They said that they were inspired to create the app after experiencing train delays and searching for an app to track a train after boarding; such an app did not exist for the Washington Metro. The development of the app was not endorsed by WMATA, but it did use publicly available data from the agency. MetroHero launched as an Android application in September 2015, followed by the release of an iOS-compatible web app in December of that year. A standalone iOS app launched in April 2018, but the web app remained supported. By April 2018, MetroHero had approximately 13,000 monthly active users. James Pizzurro has stated that the app's intended audience was regular Metro commuters who wanted to communicate with each other about active problems, as opposed to tourists and riders who only wanted train time data. Throughout the application's development, the Pizzurros had been advocates for Metro's transparency with riders and the community by providing more high-quality data and taking on the feedback of developers. In particular, they criticized Metro's reluctance to uniquely identify individual train trips and its decision to obscure data under certain circumstances, which have posed problems for MetroHero's data collection. In addition to their work on MetroHero, the app's developers led or participated in other initiatives related to transit in the Greater Washington area. In 2019, MetroHero partnered with a local transit group to analyze Metrobus data and publish a "Metrobus Report Card", along with proposed goals and recommendations based on the report's findings. Based on this experience, MetroHero's developers began a sister project, the Adherence + Reliability + Integrity Evaluation System for Transit (ARIES for Transit), which displays data and issues grades for Washington- and Baltimore-area transit systems. Separately, James Pizzurro used MetroHero data to inform Rail Transit OPS, an independent Metro oversight group, and assist in its documentation of Metro system incidents. == Application == The MetroHero application uses several interfaces, including an overall dashboard and a live map, to display data to its users. On the dashboard, system-wide train summary data, such as the number of operating trains and headway adherence, is visible. The map offers a visual representation of all trains' positions throughout the system, filtered by line. Individual stations and trains can be selected to see ratings and comments provided by other users, including both positive and negative notes like cleanliness and crowdedness. Additionally, a list of train wait times is given, along with aggregate data like average wait time. Any train delays or service incidents are visible in the app. MetroHero uses several data sources for the various components of its application. Train positions and other operational data are provided by WMATA as part of its initiative to release open data for third-party developers. However, MetroHero's developers noted that the Metro-provided information is sometimes inaccurate and incomplete, thereby limiting the accuracy of MetroHero. The app also collects crowdsourced data from its users, who can report conditions in train cars and stations and add to reports sent by other people. Additionally, MetroHero parses data from Twitter feeds to learn about system incidents, including delays and fires. In addition to the web app, Android app, and iOS app, MetroHero's initial developers maintained automated social media accounts that alerted customers about Metro service; these accounts were discontinued upon the original app's eventual shutdown. MetroHero also hosts archived performance data for later review, a feature that is sometimes used after major incidents. == Shutdown and future == In February 2023, James Pizzurro announced that MetroHero would be shut down on July 1, 2023, citing "positive changes ... in the app landscape and in WMATA's data management and communication" and the costs and time associated with maintaining the app. Shortly before the application's end date, the Pizzurros shared MetroHero's source code on GitHub, which prompted others to fork the code and begin maintaining new instances of MetroHero to succeed the original app. The original website went offline on July 1, as planned. Historically, WMATA has not offered its own real-time map or similar service, citing other apps from third parties which accomplished the same task. However, on June 30, 2023, Randy Clarke, WMATA's general manager, announced that Metro would begin offering a similar service as MetroHero did. The app, initially named MetroMeter, was planned to begin operating in early July and would provide real-time information on trains, headways, and service schedules. Metro also noted its intentions to extend this service to Metrobus and MetroAccess. On July 20, Metro announced that the app had been renamed to MetroPulse and launched it in beta. MetroHero's other project, ARIES for Transit, was not affected by the shutdown. == Reception == MetroHero was generally well-received and has been recognized for its usage among Washington-area commuters. DCist called it one of the "most praised" Metro tracking apps, and WMATA publicly acknowledged its popularity when announcing its decision to establish MetroPulse. Chris Barnes, a member of the Metro Riders' Advisory Council, said that the app is considered important among riders because it fulfills a need for riders to have reliable and transparent transit information, albeit somewhat hindered by flaws in WMATA's data.
AI Paragraph Rewriters Reviews: What Actually Works in 2026
Looking for the best AI paragraph rewriter? An AI paragraph rewriter is software that uses machine learning to help you get more done — it can save you hours every week by automating repetitive work. Most options offer a generous free tier, with paid plans unlocking higher limits, faster processing, and team features. Whether you are a beginner or a pro, the right AI paragraph rewriter slots into your workflow and pays for itself fast. This guide breaks down the top picks, their pros and cons, and who each one is best for.
Gato (DeepMind)
Gato is a deep neural network for a range of complex tasks that exhibits multimodality. It can perform tasks such as engaging in a dialogue, playing video games, controlling a robot arm to stack blocks, and more. == Overview == Gato was created by researchers at London-based AI firm DeepMind. It is a transformer, like GPT-3. According to MIT Technology Review, the system "learns multiple different tasks at the same time, which means it can switch between them without having to forget one skill before learning another" whereas "[t]he AI systems of today are called “narrow,” meaning they can only do a specific, restricted set of tasks such as generate text", and according to The Independent, it is a "'generalist agent' that can carry out a huge range of complex tasks, from stacking blocks to writing poetry". It uses supervised learning with 1.2B parameters. The technology has been described as "general purpose" artificial intelligence and a "step toward" artificial general intelligence.
Ranking SVM
In machine learning, a ranking SVM is a variant of the support vector machine algorithm, which is used to solve certain ranking problems (via learning to rank). The ranking SVM algorithm was published by Thorsten Joachims in 2002. The original purpose of the algorithm was to improve the performance of an internet search engine. However, it was found that ranking SVM also can be used to solve other problems such as Rank SIFT. == Description == The ranking SVM algorithm is a learning retrieval function that employs pairwise ranking methods to adaptively sort results based on how 'relevant' they are for a specific query. The ranking SVM function uses a mapping function to describe the match between a search query and the features of each of the possible results. This mapping function projects each data pair (such as a search query and clicked web-page, for example) onto a feature space. These features are combined with the corresponding click-through data (which can act as a proxy for how relevant a page is for a specific query) and can then be used as the training data for the ranking SVM algorithm. Generally, ranking SVM includes three steps in the training period: It maps the similarities between queries and the clicked pages onto a certain feature space. It calculates the distances between any two of the vectors obtained in step 1. It forms an optimization problem which is similar to a standard SVM classification and solves this problem with the regular SVM solver. == Background == === Ranking method === Suppose C {\displaystyle \mathbb {C} } is a data set containing N {\displaystyle N} elements c i {\displaystyle c_{i}} . r {\displaystyle r} is a ranking method applied to C {\displaystyle \mathbb {C} } . Then the r {\displaystyle r} in C {\displaystyle \mathbb {C} } can be represented as a N × N {\displaystyle N\times N} binary matrix. If the rank of c i {\displaystyle c_{i}} is higher than the rank of c j {\displaystyle c_{j}} , i.e. r c i < r c j {\displaystyle r\ c_{i} A common data model (CDM) can refer to any standardised data model which allows for data and information exchange between different applications and data sources. Common data models aim to standardise logical infrastructure so that related applications can "operate on and share the same data", and can be seen as a way to "organize data from many sources that are in different formats into a standard structure". A common data model has been described as one of the components of a "strong information system". A standardised common data model has also been described as a typical component of a well designed agile application besides a common communication protocol. Providing a single common data model within an organisation is one of the typical tasks of a data warehouse. == Examples of common data models == === Border crossings === X-trans.eu was a cross-border pilot project between the Free State of Bavaria (Germany) and Upper Austria with the aim of developing a faster procedure for the application and approval of cross-border large-capacity transports. The portal was based on a common data model that contained all the information required for approval. === Climate data === The Climate Data Store Common Data Model is a common data model set up by the Copernicus Climate Change Service for harmonising essential climate variables from different sources and data providers. === General information technology === Within service-oriented architecture, S-RAMP is a specification released by HP, IBM, Software AG, TIBCO, and Red Hat which defines a common data model for SOA repositories as well as an interaction protocol to facilitate the use of common tooling and sharing of data. Content Management Interoperability Services (CMIS) is an open standard for inter-operation of different content management systems over the internet, and provides a common data model for typed files and folders used with version control. The NetCDF software libraries for array-oriented scientific data implements a common data model called the NetCDF Java common data model, which consists of three layers built on top of each other to add successively richer semantics. === Health === Within genomic and medical data, the Observational Medical Outcomes Partnership (OMOP) research program established under the U.S. National Institutes of Health has created a common data model for claims and electronic health records which can accommodate data from different sources around the world. PCORnet, which was developed by the Patient-Centered Outcomes Research Institute, is another common data model for health data including electronic health records and patient claims. The Sentinel Common Data Model was initially started as Mini-Sentinel in 2008. It is used by the Sentinel Initiative of the USA's Food and Drug Administration. The Generalized Data Model was first published in 2019. It was designed to be a stand-alone data model as well as to allow for further transformation into other data models (e.g., OMOP, PCORNet, Sentinel). It has a hierarchical structure to flexibly capture relationships among data elements. The JANUS clinical trial data repository also provides a common data model which is based on the SDTM standard to represent clinical data submitted to regulatory agencies, such as tabulation datasets, patient profiles, listings, etc. === Logistics === SX000i is a specification developed jointly by the Aerospace and Defence Industries Association of Europe (ASD) and the American Aerospace Industries Association (AIA) to provide information, guidance and instructions to ensure compatibility and the commonality. The associated SX002D specification contains a common data model. === Microsoft Common Data Model === The Microsoft Common Data Model is a collection of many standardised extensible data schemas with entities, attributes, semantic metadata, and relationships, which represent commonly used concepts and activities in various businesses areas. It is maintained by Microsoft and its partners, and is published on GitHub. Microsoft's Common Data Model is used amongst others in Microsoft Dataverse and with various Microsoft Power Platform and Microsoft Dynamics 365 services. === Rail transport === RailTopoModel is a common data model for the railway sector. === Other === There are many more examples of various common data models for different uses published by different sources. In statistics and control theory, Kalman filtering (also known as linear quadratic estimation) is an algorithm that uses a series of measurements observed over time, including statistical noise and other inaccuracies, to produce estimates of unknown variables that tend to be more accurate than those based on a single measurement, by estimating a joint probability distribution over the variables for each time-step. The filter is constructed as a mean squared error minimiser, but an alternative derivation of the filter is also provided showing how the filter relates to maximum likelihood statistics. The filter is named after Rudolf E. Kálmán. Kalman filtering has numerous technological applications. A common application is for guidance, navigation, and control of vehicles, particularly aircraft, spacecraft and ships positioned dynamically. Furthermore, Kalman filtering is much applied in time series analysis tasks such as signal processing and econometrics. Kalman filtering is also important for robotic motion planning and control, and can be used for trajectory optimization. Kalman filtering also works for modeling the central nervous system's control of movement. Due to the time delay between issuing motor commands and receiving sensory feedback, the use of Kalman filters provides a realistic model for making estimates of the current state of a motor system and issuing updated commands. The algorithm works via a two-phase process: a prediction phase and an update phase. In the prediction phase, the Kalman filter produces estimates of the current state variables, including their uncertainties. Once the outcome of the next measurement (necessarily corrupted with some error, including random noise) is observed, these estimates are updated using a weighted average, with more weight given to estimates with greater certainty. The algorithm is recursive. It can operate in real time, using only the present input measurements and the state calculated previously and its uncertainty matrix; no additional past information is required. Optimality of Kalman filtering assumes that errors have a normal (Gaussian) distribution. In the words of Rudolf E. Kálmán, "The following assumptions are made about random processes: Physical random phenomena may be thought of as due to primary random sources exciting dynamic systems. The primary sources are assumed to be independent gaussian random processes with zero mean; the dynamic systems will be linear." Regardless of Gaussianity, however, if the process and measurement covariances are known, then the Kalman filter is the best possible linear estimator in the minimum mean-square-error sense, although there may be better nonlinear estimators. It is a common misconception (perpetuated in the literature) that the Kalman filter cannot be rigorously applied unless all noise processes are assumed to be Gaussian. Extensions and generalizations of the method have also been developed, such as the extended Kalman filter and the unscented Kalman filter which work on nonlinear systems. The basis is a hidden Markov model such that the state space of the latent variables is continuous and all latent and observed variables have Gaussian distributions. Kalman filtering has been used successfully in multi-sensor fusion, and distributed sensor networks to develop distributed or consensus Kalman filtering. == History == The filtering method is named for Hungarian émigré Rudolf E. Kálmán, although Thorvald Nicolai Thiele and Peter Swerling developed a similar algorithm earlier. Richard S. Bucy of the Johns Hopkins Applied Physics Laboratory contributed to the theory, causing it to be known sometimes as Kalman–Bucy filtering. Kalman was inspired to derive the Kalman filter by applying state variables to the Wiener filtering problem. Stanley F. Schmidt is generally credited with developing the first implementation of a Kalman filter. He realized that the filter could be divided into two distinct parts, with one part for time periods between sensor outputs and another part for incorporating measurements. It was during a visit by Kálmán to the NASA Ames Research Center that Schmidt saw the applicability of Kálmán's ideas to the nonlinear problem of trajectory estimation for the Apollo program resulting in its incorporation in the Apollo navigation computer. This digital filter is sometimes termed the Stratonovich–Kalman–Bucy filter because it is a special case of a more general, nonlinear filter developed by the Soviet mathematician Ruslan Stratonovich. In fact, some of the special case linear filter's equations appeared in papers by Stratonovich that were published before the summer of 1961, when Kalman met with Stratonovich during a conference in Moscow. This Kalman filtering was first described and developed partially in technical papers by Swerling (1958), Kalman (1960) and Kalman and Bucy (1961). The Apollo computer used 2k of magnetic core RAM and 36k wire rope [...]. The CPU was built from ICs [...]. Clock speed was under 100 kHz [...]. The fact that the MIT engineers were able to pack such good software (one of the very first applications of the Kalman filter) into such a tiny computer is truly remarkable. Kalman filters have been vital in the implementation of the navigation systems of U.S. Navy nuclear ballistic missile submarines, and in the guidance and navigation systems of cruise missiles such as the U.S. Navy's Tomahawk missile and the U.S. Air Force's Air Launched Cruise Missile. They are also used in the guidance and navigation systems of reusable launch vehicles and the attitude control and navigation systems of spacecraft which dock at the International Space Station. == Overview of the calculation == Kalman filtering uses a system's dynamic model (e.g., physical laws of motion), known control inputs to that system, and multiple sequential measurements (such as from sensors) to form an estimate of the system's varying quantities (its state) that is better than the estimate obtained by using only one measurement alone. As such, it is a common sensor fusion and data fusion algorithm. Noisy sensor data, approximations in the equations that describe the system evolution, and external factors that are not accounted for, all limit how well it is possible to determine the system's state. The Kalman filter deals effectively with the uncertainty due to noisy sensor data and, to some extent, with random external factors. The Kalman filter produces an estimate of the state of the system as an average of the system's predicted state and of the new measurement using a weighted average. The purpose of the weights is that values with better (i.e., smaller) estimated uncertainty are "trusted" more. The weights are calculated from the covariance, a measure of the estimated uncertainty of the prediction of the system's state. The result of the weighted average is a new state estimate that lies between the predicted and measured state, and has a better estimated uncertainty than either alone. This process is repeated at every time step, with the new estimate and its covariance informing the prediction used in the following iteration. This means that Kalman filter works recursively and requires only the last "best guess", rather than the entire history, of a system's state to calculate a new state. The measurements' certainty-grading and current-state estimate are important considerations. It is common to discuss the filter's response in terms of the Kalman filter's gain. The Kalman gain is the weight given to the measurements and current-state estimate, and can be "tuned" to achieve a particular performance. With a high gain, the filter places more weight on the most recent measurements, and thus conforms to them more responsively. With a low gain, the filter conforms to the model predictions more closely. At the extremes, a high gain (close to one) will result in a more jumpy estimated trajectory, while a low gain (close to zero) will smooth out noise but decrease the responsiveness. When performing the actual calculations for the filter (as discussed below), the state estimate and covariances are coded into matrices because of the multiple dimensions involved in a single set of calculations. This allows for a representation of linear relationships between different state variables (such as position, velocity, and acceleration) in any of the transition models or covariances. == Example application == As an example application, consider the problem of determining the precise location of a truck. The truck can be equipped with a GPS unit that provides an estimate of the position within a few meters. The GPS estimate is likely to be noisy; readings 'jump around' rapidly, though remaining within a few meters of the real position. In addition, since the truck is expected to follow the laws of physics, its position can also be estimated by integrating its velocity over time, determined by keeping track of wheel revolutions and theCommon data model
Kalman filter