Cloud robotics is a field of robotics that attempts to invoke cloud technologies such as cloud computing, cloud storage, and other Internet technologies centered on the benefits of converged infrastructure and shared services for robotics. When connected to the cloud, robots can benefit from the powerful computation, storage, and communication resources of a modern data center in the cloud, which can process and share information from various robots or agents (other machines, smart objects, humans, etc.). Humans can also delegate tasks to robots remotely through networks. Cloud computing technologies enable robot systems to be gain capability whilst reducing costs through cloud technologies. Thus, it is possible to build lightweight, low-cost, smarter robots with an intelligent "brain" in the cloud. The "brain" consists of data center, knowledge base, task planners, deep learning, information processing, environment models, communication support, etc. == Components == A cloud for robots potentially has at least six significant components: Building a "cloud brain" for robots, the main object of cloud robotics; Offering a global library of images, maps, and object data, often with geometry and mechanical properties, expert system, knowledge base (i.e. semantic web, data centres); Massively-parallel computation on demand for sample-based statistical modelling and motion planning, task planning, multi-robot collaboration, scheduling and coordination of system; Robot sharing of outcomes, trajectories, and dynamic control policies and robot learning support; Human sharing of open-source code, data, and designs for programming, experimentation, and hardware construction; On-demand human guidance and assistance for evaluation, learning, and error recovery; Augmented human–robot interaction through various ways (semantics knowledge base, Apple SIRI like service, etc.). == Applications == Autonomous mobile robots Google's self-driving cars are cloud robots. The cars use the network to access Google's enormous database of maps and satellite and environment model (like Streetview) and combines it with streaming data from GPS, cameras, and 3D sensors to monitor its own position within centimetres, and with past and current traffic patterns to avoid collisions. Each car can learn something about environments, roads, or driving, or conditions, and it sends the information to the Google cloud, where it can be used to improve the performance of other cars. Cloud medical robots a medical cloud (also called a healthcare cluster) consists of various services such as a disease archive, electronic medical records, a patient health management system, practice services, analytics services, clinic solutions, expert systems, etc. A robot can connect to the cloud to provide clinical service to patients, as well as deliver assistance to doctors (e.g. a co-surgery robot). Moreover, it also provides a collaboration service by sharing information between doctors and care givers about clinical treatment. Assistive robots A domestic robot can be employed for healthcare and life monitoring for elderly people. The system collects the health status of users and exchange information with cloud expert system or doctors to facilitate elderly peoples life, especially for those with chronic diseases. For example, the robots are able to provide support to prevent the elderly from falling down, emergency healthy support such as heart disease, blooding disease. Care givers of elderly people can also get notification when in emergency from the robot through network. Industrial robots As highlighted by the German government's Industry 4.0 Plan, "Industry is on the threshold of the fourth industrial revolution. Driven by the Internet, the real and virtual worlds are growing closer and closer together to form the Internet of Things. Industrial production of the future will be characterised by the strong individualisation of products under the conditions of highly flexible (large series) production, the extensive integration of customers and business partners in business and value-added processes, and the linking of production and high-quality services leading to so-called hybrid products." In manufacturing, such cloud based robot systems could learn to handle tasks such as threading wires or cables, or aligning gaskets from a professional knowledge base. A group of robots can share information for some collaborative tasks. Even more, a consumer is able to place customised product orders to manufacturing robots directly with online ordering systems. Another potential paradigm is shopping-delivery robot systems. Once an order is placed, a warehouse robot dispatches the item to an autonomous car or autonomous drone to deliver it to its recipient. == Research == RoboEarth was funded by the European Union's Seventh Framework Programme for research, technological development projects, specifically to explore the field of cloud robotics. The goal of RoboEarth is to allow robotic systems to benefit from the experience of other robots, paving the way for rapid advances in machine cognition and behaviour, and ultimately, for more subtle and sophisticated human-machine interaction. RoboEarth offers a Cloud Robotics infrastructure. RoboEarth's World-Wide-Web style database stores knowledge generated by humans – and robots – in a machine-readable format. Data stored in the RoboEarth knowledge base include software components, maps for navigation (e.g., object locations, world models), task knowledge (e.g., action recipes, manipulation strategies), and object recognition models (e.g., images, object models). The RoboEarth Cloud Engine includes support for mobile robots, autonomous vehicles, and drones, which require much computation for navigation. Rapyuta is an open source cloud robotics framework based on RoboEarth Engine developed by the robotics researcher at ETHZ. Within the framework, each robot connected to Rapyuta can have a secured computing environment (rectangular boxes) giving them the ability to move their heavy computation into the cloud. In addition, the computing environments are tightly interconnected with each other and have a high bandwidth connection to the RoboEarth knowledge repository. FogROS2 is an open-source extension to the Robot Operating System 2 (ROS 2) developed by researchers at UC Berkeley. It enables robots to offload computationally intensive tasks—such as SLAM, grasp planning, and motion planning—to cloud resources, thereby enhancing performance and reducing onboard computational requirements. FogROS2 automates the provisioning of cloud instances, deployment of ROS 2 nodes, and secure communication between robots and cloud services. The platform is designed to be compatible with existing ROS 2 applications without requiring code modifications. Further advancements include FogROS2-SGC, which facilitates secure global connectivity across different networks and locations, and FogROS2-FT, which introduces fault tolerance by replicating services across multiple cloud providers to ensure robustness against failures. KnowRob is an extensional project of RoboEarth. It is a knowledge processing system that combines knowledge representation and reasoning methods with techniques for acquiring knowledge and for grounding the knowledge in a physical system and can serve as a common semantic framework for integrating information from different sources. RoboBrain is a large-scale computational system that learns from publicly available Internet resources, computer simulations, and real-life robot trials. It accumulates everything robotics into a comprehensive and interconnected knowledge base. Applications include prototyping for robotics research, household robots, and self-driving cars. The goal is as direct as the project's name—to create a centralised, always-online brain for robots to tap into. The project is dominated by Stanford University and Cornell University. And the project is supported by the National Science Foundation, the Office of Naval Research, the Army Research Office, Google, Microsoft, Qualcomm, the Alfred P. Sloan Foundation and the National Robotics Initiative, whose goal is to advance robotics to help make the United States more competitive in the world economy. MyRobots is a service for connecting robots and intelligent devices to the Internet. It can be regarded as a social network for robots and smart objects (i.e. Facebook for robots). With socialising, collaborating and sharing, robots can benefit from those interactions too by sharing their sensor information giving insight on their perspective of their current state. COALAS is funded by the INTERREG IVA France (Channel) – England European cross-border co-operation programme. The project aims to develop new technologies for disabled people through social and technological innovation and through the users' social and psychological integrity. The objective is to produce a cognitive ambient
Neural radiance field
A neural radiance field (NeRF) is a neural field for reconstructing a three-dimensional representation of a scene from two-dimensional images. The NeRF model enables downstream applications of novel view synthesis, scene geometry reconstruction, and obtaining the reflectance properties of the scene. Additional scene properties such as camera poses may also be jointly learned. First introduced in 2020, it has since gained significant attention for its potential applications in computer graphics and content creation. == Algorithm == The NeRF algorithm represents a scene as a radiance field parametrized by a deep neural network (DNN). The network predicts a volume density and view-dependent emitted radiance given the spatial location ( x , y , z ) {\displaystyle (x,y,z)} and viewing direction in Euler angles ( θ , Φ ) {\displaystyle (\theta ,\Phi )} of the camera. By sampling many points along camera rays, traditional volume rendering techniques can produce an image. === Data collection === A NeRF needs to be retrained for each unique scene. The first step is to collect images of the scene from different angles and their respective camera pose. These images are standard 2D images and do not require a specialized camera or software. Any camera is able to generate datasets, provided the settings and capture method meet the requirements for SfM (Structure from Motion). This requires tracking of the camera position and orientation, often through some combination of SLAM, GPS, or inertial estimation. Researchers often use synthetic data to evaluate NeRF and related techniques. For such data, images (rendered through traditional non-learned methods) and respective camera poses are reproducible and error-free. === Training === For each sparse viewpoint (image and camera pose) provided, camera rays are marched through the scene, generating a set of 3D points with a given radiance direction (into the camera). For these points, volume density and emitted radiance are predicted using the multi-layer perceptron (MLP). An image is then generated through classical volume rendering. Because this process is fully differentiable, the error between the predicted image and the original image can be minimized with gradient descent over multiple viewpoints, encouraging the MLP to develop a coherent model of the scene. == Variations and improvements == Early versions of NeRF were slow to optimize and required that all input views were taken with the same camera in the same lighting conditions. These performed best when limited to orbiting around individual objects, such as a drum set, plants or small toys. Since the original paper in 2020, many improvements have been made to the NeRF algorithm, with variations for special use cases. === Fourier feature mapping === In 2020, shortly after the release of NeRF, the addition of Fourier Feature Mapping improved training speed and image accuracy. Deep neural networks struggle to learn high frequency functions in low dimensional domains; a phenomenon known as spectral bias. To overcome this shortcoming, points are mapped to a higher dimensional feature space before being fed into the MLP. γ ( v ) = [ a 1 cos ( 2 π B 1 T v ) a 1 sin ( 2 π B 1 T v ) ⋮ a m cos ( 2 π B m T v ) a m sin ( 2 π B m T v ) ] {\displaystyle \gamma (\mathrm {v} )={\begin{bmatrix}a_{1}\cos(2{\pi }{\mathrm {B} }_{1}^{T}\mathrm {v} )\\a_{1}\sin(2\pi {\mathrm {B} }_{1}^{T}\mathrm {v} )\\\vdots \\a_{m}\cos(2{\pi }{\mathrm {B} }_{m}^{T}\mathrm {v} )\\a_{m}\sin(2{\pi }{\mathrm {B} }_{m}^{T}\mathrm {v} )\end{bmatrix}}} Where v {\displaystyle \mathrm {v} } is the input point, B i {\displaystyle \mathrm {B} _{i}} are the frequency vectors, and a i {\displaystyle a_{i}} are coefficients. This allows for rapid convergence to high frequency functions, such as pixels in a detailed image. === Bundle-adjusting neural radiance fields === One limitation of NeRFs is the requirement of knowing accurate camera poses to train the model. Often times, pose estimation methods are not completely accurate, nor is the camera pose even possible to know. These imperfections result in artifacts and suboptimal convergence. So, a method was developed to optimize the camera pose along with the volumetric function itself. Called Bundle-Adjusting Neural Radiance Field (BARF), the technique uses a dynamic low-pass filter (DLPF) to go from coarse to fine adjustment, minimizing error by finding the geometric transformation to the desired image. This corrects imperfect camera poses and greatly improves the quality of NeRF renders. === Multiscale representation === Conventional NeRFs struggle to represent detail at all viewing distances, producing blurry images up close and overly aliased images from distant views. In 2021, researchers introduced a technique to improve the sharpness of details at different viewing scales known as mip-NeRF (comes from mipmap). Rather than sampling a single ray per pixel, the technique fits a gaussian to the conical frustum cast by the camera. This improvement effectively anti-aliases across all viewing scales. mip-NeRF also reduces overall image error and is faster to converge at about half the size of ray-based NeRF. === Learned initializations === In 2021, researchers applied meta-learning to assign initial weights to the MLP. This rapidly speeds up convergence by effectively giving the network a head start in gradient descent. Meta-learning also allowed the MLP to learn an underlying representation of certain scene types. For example, given a dataset of famous tourist landmarks, an initialized NeRF could partially reconstruct a scene given one image. === NeRF in the wild === Conventional NeRFs are vulnerable to slight variations in input images (objects, lighting) often resulting in ghosting and artifacts. As a result, NeRFs struggle to represent dynamic scenes, such as bustling city streets with changes in lighting and dynamic objects. In 2021, researchers at Google developed a new method for accounting for these variations, named NeRF in the Wild (NeRF-W). This method splits the neural network (MLP) into three separate models. The main MLP is retained to encode the static volumetric radiance. However, it operates in sequence with a separate MLP for appearance embedding (changes in lighting, camera properties) and an MLP for transient embedding (changes in scene objects). This allows the NeRF to be trained on diverse photo collections, such as those taken by mobile phones at different times of day. === Relighting === In 2021, researchers added more outputs to the MLP at the heart of NeRFs. The output now included: volume density, surface normal, material parameters, distance to the first surface intersection (in any direction), and visibility of the external environment in any direction. The inclusion of these new parameters lets the MLP learn material properties, rather than pure radiance values. This facilitates a more complex rendering pipeline, calculating direct and global illumination, specular highlights, and shadows. As a result, the NeRF can render the scene under any lighting conditions with no re-training. === Plenoctrees === Although NeRFs had reached high levels of fidelity, their costly compute time made them useless for many applications requiring real-time rendering, such as VR/AR and interactive content. Introduced in 2021, Plenoctrees (plenoptic octrees) enabled real-time rendering of pre-trained NeRFs through division of the volumetric radiance function into an octree. Rather than assigning a radiance direction into the camera, viewing direction is taken out of the network input and spherical radiance is predicted for each region. This makes rendering over 3000x faster than conventional NeRFs. === Sparse Neural Radiance Grid === Similar to Plenoctrees, this method enabled real-time rendering of pretrained NeRFs. To avoid querying the large MLP for each point, this method bakes NeRFs into Sparse Neural Radiance Grids (SNeRG). A SNeRG is a sparse voxel grid containing opacity and color, with learned feature vectors to encode view-dependent information. A lightweight, more efficient MLP is then used to produce view-dependent residuals to modify the color and opacity. To enable this compressive baking, small changes to the NeRF architecture were made, such as running the MLP once per pixel rather than for each point along the ray. These improvements make SNeRG extremely efficient, outperforming Plenoctrees. === Instant NeRFs === In 2022, researchers at Nvidia enabled real-time training of NeRFs through a technique known as Instant Neural Graphics Primitives. An innovative input encoding reduces computation, enabling real-time training of a NeRF, an improvement orders of magnitude above previous methods. The speedup stems from the use of spatial hash functions, which have O ( 1 ) {\displaystyle O(1)} access times, and parallelized architectures which run fast on modern GPUs. == Related techniques == === Plenoxels === Plen
Kaeli McEwen
Kaeli Mae McEwen (born May 10, 2000), known professionally as Kaeli Mae, is an American content creator and social media influencer from Seattle, Washington, known for her TikTok videos about cleaning and organizing and contributing to the "Clean Girl" Internet aesthetic. She has Type 1 diabetes. Her fame was attributed to an increase in use of the name Kaeli for newborn girls in the United States in 2023.
Data preservation
Data preservation is the act of conserving and maintaining both the safety and integrity of data. Preservation is done through formal activities that are governed by policies, regulations and strategies directed towards protecting and prolonging the existence and authenticity of data and its metadata. Data can be described as the elements or units in which knowledge and information is created, and metadata are the summarizing subsets of the elements of data; or the data about the data. The main goal of data preservation is to protect data from being lost or destroyed and to contribute to the reuse and progression of the data. == History == Most historical data collected over time has been lost or destroyed. War and natural disasters combined with the lack of materials and necessary practices to preserve and protect data has caused this. Usually, only the most important data sets were saved, such as government records and statistics, legal contracts and economic transactions. Scientific research and doctoral theses data have mostly been destroyed from improper storage and lack of data preservation awareness and execution. Over time, data preservation has evolved and has generated importance and awareness. We now have many different ways to preserve data and many different important organizations involved in doing so. The first digital data preservation storage solutions appeared in the 1950s, which were usually flat or hierarchically structured. While there were still issues with these solutions, it made storing data much cheaper, and more easily accessible. In the 1970s relational databases as well as spreadsheets appeared. Relational data bases structure data into tables using structured query languages which made them more efficient than the preceding storage solutions, and spreadsheets hold high volumes of numeric data which can be applied to these relational databases to produce derivative data. More recently, non-relational (non-structured query language) databases have appeared as complements to relational databases which hold high volumes of unstructured or semi-structured data. == Importance == The scope of data preservation is vast. Everything from governmental to business records to art essentially can be represented as data, and is amenable to be lost. This then leads to loss of human history, for perpetuity. Data can be lost on a small or independent scale whether it's personal data loss, or data loss within businesses and organizations, as well as on a larger or national or global scale which can negatively and potentially permanently affect things such as environmental protection, medical research, homeland security, public health and safety, economic development and culture. The mechanisms of data loss are also as many as they are varied, spanning from disaster, wars, data breaches, negligence, all the way through simple forgetting to natural decay. Ways in which data collections can be used when preserved and stored properly can be seen through the U.S. Geological Survey, which stores data collections on natural hazards, natural resources, and landscapes. The data collected by the Survey is used by federal and state land management agencies towards land use planning and management, and continually needs access to historical reference data. == Related Concepts == In contrast, data holdings are collections of gathered data that are informally kept, and not necessarily prepared for long-term preservation. For example, a collection or back-up of personal files. Data holdings are generally the storage methods used in the past when data has been lost due to environmental and other historical disasters. Furthermore, data retention differs from data preservation in the sense that by definition, to retain an object (data) is to hold or keep possession or use of the object. To preserve an object is to protect, maintain and keep up for future use. Retention policies often circle around when data should be deleted on purpose as well, and held from public access, while preservation prioritizes permanence and more widely shared access. Thus, data preservation exceeds the concept of having or possessing data or back up copies of data. Data preservation ensures reliable access to data by including back-up and recovery mechanisms that precede the event of a disaster or technological change. == Methods == === Digital === Digital preservation, is similar to data preservation, but is mainly concerned with technological threats, and solely digital data. Essentially digital data is a set of formal activities to enable ongoing or persistent use and access of digital data exceeding the occurrence of technological malfunction or change. Digital preservation is aware of the inevitable change in technology and protocols, and prepares for data that will need to be accessible across new types of technologies and platforms while the integrity of the data and metadata are being conserved. Technology, while providing great process in conserving data that may not have been possible in the past, is also changing at such a quick rate that digital data may not be accessible anymore due to the format being incompatible with new software. Without the use of data preservation much of our existing digital data is at risk. The majority of methods used towards data preservation today are digital methods, which are so far the most effective methods that exist. === Archives === Archives are a collection of historical documents and records. Archives contribute and work towards the preservation of data by collecting data that is well organized, while providing the appropriate metadata to confirm it. An example of an important data archive is The LONI Image Data Archive, which is an archive that collects data regarding clinical trials and clinical research studies. === Catalogues, directories and portals === Catalogues, directories and portals are consolidated resources which are kept by individual institutions, and are associated with data archives and holdings. In other words, the data is not presented on the site, but instead might act as metadata and aggregators, and may administer thorough inventories. === Repositories === Repositories are places where data archives and holdings can be accessed and stored. The goal of repositories is to make sure that all requirements and protocols of archives and holdings are being met, and data is being certified to ensure data integrity and user trust. Single-site Repositories A repository that holds all data sets on a single site. An example of a major single-site repository the Data Archiving and Networking Services which is a repository which provides ongoing access to digital research resources for the Netherlands. Multi-Site Repositories A repository that hosts data set on multiple institutional sites. An example of a well known multi-site repository is OpenAIRE which is a repository that hosts research data and publications collaborating all of the EU countries and more. OpenAIRE promotes open scholarship and seeks to improves discover-ability and re-usability of data. Trusted Digital Repository A repository that seeks to provide reliable, trusted access over a long period of time. The repository can be single or multi-sited but must cooperate with the Reference Model for an Open Archival Information System, as well as adhere to a set of rules or attributes that contribute to its trust such as having persistent financial responsibility, organizational buoyancy, administrative responsibility security and safety. An example of a trusted digital repository is The Digital Repository of Ireland (DRI) which is a multi-site repository that hosts Ireland's humanity and social science data sets. === Cyber Infrastructures === Cyber infrastructures which consists of archive collections which are made available through the system of hardware, technologies, software, policies, services and tools. Cyber infrastructures are geared towards the sharing of data supporting peer-to-peer collaborations and a cultural community. An example of a major cyber-infrastructure is The Canadian Geo-spatial Data Infrastructure which provides access to spatial data in Canada.
Social media optimization
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter). SMO is similar to search engine optimization (SEO) in that the goal is to drive web traffic, and draw attention to a company or creator. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic. == Relationship with search engine optimization == Social media optimization is an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines. Search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest and Instagram to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving web traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geographic regions in order to target and reach potential customers. This helps in lead generation (finding new customers) and contributes to high conversion rates (i.e., converting previously uninterested individuals into people who are interested in a brand or organization). == Relationship with viral marketing == Social media optimization is in many ways connected to the technique of viral marketing or "viral seeding" where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere. Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. SMO is one of six key influencers that affect Social Commerce Construct (SCC). Online activities such as consumers' evaluations and advices on products and services constitute part of what creates a Social Commerce Construct (SCC). Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship. == Origins and implementation == According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava on his marketing blog in August 2006. In the same post, Bhargava established the five important rules of social media optimization. Bhargava believed that by following his rules, anyone could influence the levels of traffic and engagement on their site, increase popularity, and ensure that it ranks highly in search engine results. An additional 11 SMO rules have since been added to the list by other marketing contributors. The 16 rules of SMO, according to one source, are as follows: Increase your linkability Make tagging and bookmarking easy Reward inbound links Help your content to "travel" via sharing Encourage the mashup, where users are allowed to remix content Be a user resource, even if it doesn't help you (e.g., provide resources and information for users) Reward helpful and valuable users Participate (join the online conversation) Know how to target your audience Create new, quality content ("web scraping" of existing online content is ignored by good search engines) Be "real" in the tone and style of the posts Don't forget your roots; be humble Don't be afraid to experiment, innovate, try new things and "stay fresh" Develop an SMO strategy Choose your SMO tactics wisely Make SMO a key part of your marketing process and develop company best practices Bhargava's initial five rules were more specifically designed to SMO, while the list is now much broader and addresses everything that can be done across different social media platforms. According to author and CEO of TopRank Online Marketing, Lee Odden, a Social Media Strategy is also necessary to ensure optimization. This is a similar concept to Bhargava's list of rules for SMO. The Social Media Strategy may consider: Objectives e.g. creating brand awareness and using social media for external communications. Listening e.g. monitoring conversations relating to customers and business objectives. Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention. Participation and content e.g. establishing a presence and community online and engaging with users by sharing useful and interesting information. Measurement e.g. keeping a record of likes and comments on posts, and the number of sales to monitor growth and determine which tactics are most useful in optimizing social media. According to Lon Safko and David K. Brake in The Social Media Bible, it is also important to act like a publisher by maintaining an effective organizational strategy, to have an original concept and unique "edge" that differentiates one's approach from competitors, and to experiment with new ideas if things do not work the first time. If a business is blog-based, an effective method of SMO is using widgets that allow users to share content to their personal social media platforms. This will ultimately reach a wider target audience and drive mor
Web Intents
Web Intents was an experimental framework for web-based inter-application communication and service discovery. Web Intents consists of a discovery mechanism and a very light-weight RPC system between web applications, modelled after the Intents system in Android. In the context of the framework an Intent equals an action to be performed by a provider. Web Intents allow two web applications to communicate with each other, without either of them having to actually know what the other one is. == Support == === Client === Google Chrome versions 18 to 23 natively supported Web Intents. This support was disabled in version 24, citing the existence of a "number of areas for development in both the API and specific user experience in Chrome". There is a JavaScript shim with support for IE 8, IE 9, Opera, Safari, Firefox 3+ and Chrome 3+. === Server === There are some Web Intents proxy pages that make available some real services that don't yet support intents. AddThis supports Web Intents by their sharing tools regardless of browser support. == History == Paul Kinlan of Google announced the Web Intents project in December 2010. He soon released a prototype API to GitHub. In August 2011 Google announced that Chrome would support Web Intents. Google and Mozilla have started co-operating to unify Web Intents and Mozilla's Web Activities (which tries to solve the same problem) into one proposal. In November 2012, Greg Billock of Google announced that experimental support of Web Intents had been removed from Chrome.
Cypherpunks (book)
Cypherpunks: Freedom and the Future of the Internet is a 2012 book by Julian Assange, in discussion with Internet activists and cypherpunks Jacob Appelbaum, Andy Müller-Maguhn and Jérémie Zimmermann. Its primary topic is society's relationship with information security. In the book, the authors warn that the Internet has become a tool of the police state, and that the world is inadvertently heading toward a form of totalitarianism. They promote the use of cryptography to protect against state surveillance. In the introduction, Assange says that the book is "not a manifesto [...] [but] a warning". He told Guardian journalist Decca Aitkenhead: A well-defined mathematical algorithm can encrypt something quickly, but to decrypt it would take billions of years – or trillions of dollars' worth of electricity to drive the computer. So cryptography is the essential building block of independence for organisations on the Internet, just like armies are the essential building blocks of states, because otherwise one state just takes over another. There is no other way for our intellectual life to gain proper independence from the security guards of the world, the people who control physical reality. Assange later wrote in The Guardian: "Strong cryptography is a vital tool in fighting state oppression." saying that was the message of his book, Cypherpunks. Cypherpunks is published by OR Books. It is primarily a transcript of World Tomorrow episode eight, a two-part interview between Assange, Jacob Appelbaum, Andy Müller-Maguhn, and Jérémie Zimmermann. In the foreword, Assange said, "the Internet, our greatest tool for emancipation, has been transformed into the most dangerous facilitator of totalitarianism we have ever seen".