Ibotta

Ibotta

Ibotta, Inc. is an American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and direct to consumer app. Ibotta partners with CPG (consumer packaged goods) brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States. The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2022. In August 2019, Ibotta received a $1 billion valuation after its Series D funding, and in 2023, the company surpassed $1.5 billion cash rewards paid to over 50 million consumers since the company's founding. Ibotta became a publicly traded company in April 2024 with a listing on the New York Stock Exchange. As of September 2025, Ibotta is trading at approximately $27.13 per share, marking a 69% decline from its initial public offering price of $88 per share on April 18, 2024. == History == === Founding through early 2019 === Ibotta was founded by current CEO Bryan Leach. The company was incorporated in 2011 and the app launched to both the App Store and Google Play stores in 2012. Early investors included entrepreneur and computer scientist Jim Clark and Tom “TJ” Jermoluk, Chairman of @Home Network. In 2015, Ibotta expanded beyond item level grocery, adding the ability to get cash back on in-store retail purchases. In 2016, in-app mobile commerce began, allowing users to navigate from the Ibotta app to its partners' apps to earn cash back on purchases. In 2016 with a Series C investment, Ibotta had raised over $73 million in funding. In March of that year, Ibotta partnered with Anheuser-Busch to offer cash back for adults who purchased its products. In May, the company partnered with LiveRamp so that companies could use their CRM data to create segmented, personalized campaigns. At the time, the company had around 200 full- and part-time employees and moved from offices in Lower Downtown Denver (LoDo) to a 40,000-square-foot office in the central Denver business district. A year later, the company had to expand to a second floor as it added almost another 100 employees. In 2017, Ibotta added cash back for Uber to its app as well as cash back rewards for online and mobile purchases. In 2018, Ibotta was listed on the Inc. 5,000 list as one of the fastest growing private companies in the U.S. A year later, in January 2019, the Ibotta app had been downloaded more than 30 million times with users receiving a reported $500 million in cash back rewards. That year, Ibotta was the largest mobile company in Colorado with six million monthly active users. === August 2019 to present === In August 2019, Ibotta was valued at $1 billion, following a Series D round of funding. The round was led by Koch Disruptive Technologies, a subsidiary of Koch Industries. 2019 was also the year the company introduced Pay with Ibotta, which allowed users to complete purchases at key retailers on the Ibotta app and earn instant cash back in the process. With that new service, users were able to enter their purchase total and use a QR code to checkout and receive immediate cash back. In 2020, the company partnered with Trees for the Future to plant up to 1 million trees as part of an Earth Month campaign to raise awareness about the waste of unused paper coupons. In response to the COVID-19 pandemic, Ibotta partnered with CPG brands in their “Here to Help” campaign and together committed over $10 million in cash back to American consumers. The company added the ability to earn cash back from online grocery pick-up and delivery orders. Later that year, Ibotta started its free Thanksgiving program, providing users with 100% cash back on select groceries needed for a Thanksgiving meal. By 2022, the company had provided approximately 10 million Thanksgiving meals. In 2021, Ibotta acquired the company OctoShop (originally InStok), a shopping browser extension company. The OctoShop app enables users to compare prices across stores and set restock and price-drop alerts. In April 2022, the Ibotta Performance Network (IPN) was launched. The IPN allows brands to deliver digital offers to consumers through third party publishers. Retailers including Walmart, Dollar General and Family Dollar, food delivery services including Instacart, and convenience stores including Shell are all part of the Ibotta Performance Network. This pay-per-sales or success-based performance network reaches over 200 million consumers. On April 18, 2024, Ibotta had its initial public offering (IPO), trading on the New York Stock Exchange (NYSE) under the ticker symbol IBTA. It was the largest technology IPO in Colorado history. In October 2025, Ibotta announced a partnership with technology and analytics company Circana, integrating Circana's Household Lift measurement into Ibotta campaigns to give CPG brands an increased understanding of the impact of their promotional campaigns. On November 3, 2025, Ibotta launched LiveLift, a tool for companies to measure the return on investment of digital promotions, in order to optimize performance marketing goals. === Athletic partnerships === Ibotta became the official jersey patch partner of the New Orleans Pelicans, a professional men's basketball team in the National Basketball Association (NBA), for the 2020–2021 and 2023–2024 seasons. Ibotta became the official jersey patch partner of the 2023 NBA champion Denver Nuggets baskeetball team beginning in the 2023–2024 season. In March 2023, F1 driver Logan Sargeant, the first U.S. racer to compete in F1 since 2015, partnered with Ibotta. The Ibotta logo was displayed on Sargeant's racing helmet throughout his F1 career. In June 2023, UConn Huskies women's basketball player Paige Bueckers entered into a "name, image, and likeness" (NIL) promotional agreement with Ibotta. According to a press release by Ibotta, the company has agreements with The Brandr Group, which finds NIL opportunities for women college athletes, and the Pearpop social media marketing platform to promote Ibotta. == Legal issues == In April 2025, shareholders filed a class action lawsuit—Fortune v. Ibotta, Inc., in the U.S. District Court for the District of Colorado (Case No. 25-cv-01213)—alleging that the registration statement in connection with Ibotta’s April 2024 initial public offering omitted material information. The complaint claims that, although Ibotta disclosed detailed terms for its contract with Walmart Inc., it failed to warn investors that its agreement with The Kroger Co., its second-largest client, was terminable at will and thus could be canceled without warning, creating a misleading impression of stability.

Shell Control Box

Shell Control Box (SCB) is a network security appliance that controls privileged access to remote IT systems, records activities in replayable audit trails, and prevents malicious actions. For example, it records as a system administrator updates a file server or a third-party network operator configures a router. The recorded audit trails can be replayed like a movie to review the events as they occurred. The content of the audit trails is indexed to make searching for events and automatic reporting possible. SCB is a Linux-based device developed by Balabit. It is an application level proxy gateway. In 2017, Balabit changed the name of the product to Privileged Session Management (PSM) and repositioned it as the core module of its Privileged Access Management solution. == Main Features == Balabit’s Privileged Session Management (PSM), Shell Control Box (SCB) is a device that controls, monitors, and audits remote administrative access to servers and network devices. It is a tool to oversee system administrators by controlling the encrypted connections used for administration. PSM (SCB) has full control over the SSH, RDP, Telnet, TN3270, TN5250, Citrix ICA, and VNC connections, providing a framework (with solid boundaries) for the work of the administrators. === Gateway Authentication === PSM (SCB) acts as an authentication gateway, enforcing strong authentication before users access IT assets. PSM can also integrate to user directories (for example, a Microsoft Active Directory) to resolve the group memberships of the users who access the protected servers. Credentials for accessing the server are retrieved transparently from PSM’s credential store or a third-party password management system by PSM impersonating the authenticated user. This automatic password retrieval protects the confidentiality of passwords as users can never access them. === Access Control === PSM controls and audits privileged access over the most wide-spread protocols such as SSH, RDP, or HTTP(s). The detailed access management helps to control who can access what and when on servers. It is also possible to control advanced features of the protocols, like the type of channels permitted. For example, unneeded channels like file transfer or file sharing can be disabled, reducing the security risk on the server. With PSM policies for privileged access can be enforced in one single system. === 4-eyes Authorization === To avoid accidental misconfiguration and other human errors, PSM supports the 4-eyes authorization principle. This is achieved by requiring an authorizer to allow administrators to access the server. The authorizer also has the possibility to monitor – and terminate - the session of the administrator in real-time, as if they were watching the same screen. === Real-time Monitoring and Session Termination === PSM can monitor the network traffic in real time, and execute various actions if a certain pattern (for example, a suspicious command, window title or text) appears on the screen. PSM can also detect specific patterns such as credit card numbers. In case of detecting a suspicious user action, PSM can send an e-mail alert or immediately terminate the connection. For example, PSM can block the connection before a destructive administrator command, such as the „rm” comes into effect. === Session Recording === PSM makes user activities traceable by recording them in tamper-proof and confidential audit trails. It records the selected sessions into encrypted, timestamped, and digitally signed audit trails. Audit trails can be browsed online, or followed real-time to monitor the activities of the users. PSM replays the recorded sessions just like a movie – actions of the users can be seen exactly as they appeared on their monitor. The Balabit Desktop Player enables fast forwarding during replays, searching for events (for example, typed commands or pressing Enter) and texts seen by the user. In the case of any problems (database manipulation, unexpected shutdown, etc.) the circumstances of the event are readily available in the trails, thus the cause of the incident can be identified. In addition to recording audit trails, transferred files can be also recorded and extracted for further analysis.

Object model

In computing, object model has two related but distinct meanings: The properties of objects in general in a specific computer programming language, technology, notation or methodology that uses them. Examples are the object models of Java, the Component Object Model (COM), or Object-Modeling Technique (OMT). Such object models are usually defined using concepts such as class, generic function, message, inheritance, polymorphism, and encapsulation. There is an extensive literature on formalized object models as a subset of the formal semantics of programming languages. A collection of objects or classes through which a program can examine and manipulate some specific parts of its world. In other words, the object-oriented interface to some service or system. Such an interface is said to be the object model of the represented service or system. For example, the Document Object Model (DOM) is a collection of objects that represent a page in a web browser, used by script programs to examine and dynamically change the page. There is a Microsoft Excel object model [1] for controlling Microsoft Excel from another program, and the ASCOM Telescope Driver is an object model for controlling an astronomical telescope. == Features == An object model consists of the following important features: === Object reference === Objects can be accessed via object references. To invoke a method in an object, the object reference and method name are given, together with any arguments. === Interfaces === An interface provides a definition of the signature of a set of methods without specifying their implementation. An object will provide a particular interface if its class contains code that implement the method of that interface. An interface also defines types that can be used to declare the type of variables or parameters and return values of methods. === Actions === An action in object-oriented programming (OOP) is initiated by an object invoking a method in another object. An invocation can include additional information needed to carry out the method. The receiver executes the appropriate method and then returns control to the invoking object, sometimes supplying a result. === Exceptions === Programs can encounter various errors and unexpected conditions of varying seriousness. During the execution of the method many different problems may be discovered. Exceptions provide a clean way to deal with error conditions without complicating the code. A block of code may be defined to throw an exception whenever particular unexpected conditions or errors arise. This means that control passes to another block of code that catches the exception.

Hancom Office

Hancom Office is a proprietary office suite that includes a word processor, spreadsheet software, presentation software, and a PDF editor as well as their online versions accessible via a web browser. It is primarily addressed to Korean users. Hancom Office is written in Java and C++ that runs on Android, iOS, macOS and Windows platforms. == Products == Hangul - Hangul is a word processor developed by Hancom. It is a product that eliminates the inconvenience of the original Hangul word processor, which was limited to Hangul cards or PC models. Originally, the name was written using the '아래아' character, a vowel letter that is obsolete in modern Korean, and it was referred to as 'HWP' (an abbreviation for Hangul Word Processor), '아래아 한글' (Arae-a Hangul), '한/글' (Han/Geul), and so on. Hangul is currently the most widely used word processor in South Korea, often used alongside Microsoft Word. HanWord - word processor compatible with Word HanCell - spreadsheet program HanShow - presentation program Hancom Office Hanword Viewer - For viewing documents created by Hancom Office or Microsoft Office

Application framework

In computer programming, an application framework consists of a software framework used by software developers to implement the standard structure of application software. Application frameworks became popular with the rise of graphical user interfaces (GUIs), since these tended to promote a standard structure for applications. Programmers find it much simpler to create automatic GUI creation tools when using a standard framework, since this defines the underlying code structure of the application in advance. Developers usually use object-oriented programming (OOP) techniques to implement frameworks such that the unique parts of an application can simply inherit from classes extant in the framework. == Examples == Apple Computer developed one of the first commercial application frameworks, MacApp (first release 1985), for the Macintosh. Originally written in an extended (object-oriented) version of Pascal termed Object Pascal, it was later rewritten in C++. Another notable framework for the Mac is Metrowerks' PowerPlant, based on Carbon. Cocoa for macOS offers a different approach to an application framework, based on the OpenStep framework developed at NeXT. Since the 2010s, many apps have been created with the frameworks based on Google's Chromium project. The two prominent ones are Electron and the Chromium Embedded Framework. Free and open-source software frameworks exist as part of the Mozilla, LibreOffice, GNOME, KDE, NetBeans, and Eclipse projects. Microsoft markets a framework for developing Windows applications in C++ called the Microsoft Foundation Class Library, and a similar framework for developing applications with Visual Basic or C#, named .NET Framework. Several frameworks can build cross-platform applications for Linux, Macintosh, and Windows from common source code, such as Qt, wxWidgets, Juce, Fox toolkit, or Eclipse Rich Client Platform (RCP). Oracle Application Development Framework (Oracle ADF) aids in producing Java-oriented systems. Silicon Laboratories offers an embedded application framework for developing wireless applications on its series of wireless chips.

Orleans (software framework)

Orleans is a cross-platform software framework for building scalable and robust distributed interactive applications based on the .NET Framework or on the more recent .NET. == Overview == Orleans was originally created by the eXtreme Computing Group at Microsoft Research and introduced the virtual actor model as a new approach to building distributed systems for the cloud. Orleans scales from a single on-premises server to highly-available and globally distributed applications in the cloud. The virtual actor model is based on the actor model but has several differences: A virtual actor always exists, it cannot be explicitly created or destroyed. Virtual actors are automatically instantiated. If a server hosting an actor crashes, the next message sent to the actor causes it to be reinstantiated automatically. The server that an actor is on is transparent to the application code. Orleans can automatically create multiple instances of the same stateless actor. Starting with cloud services for the Halo franchise, the framework has been used by a number of cloud services at Microsoft and other companies since 2011. The core Orleans technology was transferred to 343 Industries and is available as open source since January 2015. The source code is licensed under MIT License and hosted on GitHub. Orleans runs on Microsoft Windows, Linux, and macOS and is compatible with .NET Standard 2.0 and above. == Features == Some Orleans features include: Persistence Distributed ACID transactions Streams Timers & Reminders Fault tolerance == Related implementations == The Electronic Arts BioWare division created Project Orbit. It is a Java implementation of virtual actors that was heavily inspired by the Orleans project.

Foveated rendering

Foveated rendering is a rendering technique which uses an eye tracker integrated with a virtual reality headset to reduce the rendering workload by greatly reducing the image quality in the peripheral vision (outside of the zone gazed by the fovea). A less sophisticated variant called fixed foveated rendering doesn't utilise eye tracking and instead assumes a fixed focal point. == History == Research into foveated rendering dates back at least to 1991. At Tech Crunch Disrupt SF 2014, Fove unveiled a headset featuring foveated rendering. This was followed by a successful kickstarter in May 2015. At CES 2016, SensoMotoric Instruments (SMI) demoed a new 250 Hz eye tracking system and a working foveated rendering solution. It resulted from a partnership with camera sensor manufacturer Omnivision who provided the camera hardware for the new system. In July 2016, Nvidia demonstrated during SIGGRAPH a new method of foveated rendering claimed to be invisible to users. In February 2017, Qualcomm announced their Snapdragon 835 Virtual Reality Development Kit (VRDK) which includes foveated rendering support called Adreno Foveation. == Use == According to chief scientist Michael Abrash at Oculus, utilising foveated rendering in conjunction with sparse rendering and deep learning image reconstruction has the potential to require an order of magnitude fewer pixels to be rendered in comparison to a full image. Later, these results have been demonstrated and published. In December 2019, fixed foveated rendering support was added to the Oculus Quest SDK. A number of VR headsets have included on-board eye tracking to provide support for foveated rendering, including HTC's Vive Pro Eye (2019), Meta Quest Pro (2022), PlayStation VR2 (2023), and Apple Vision Pro (2024). In 2025, Valve announced the upcoming Steam Frame headset, which applies a variation of the technique known as "foveated streaming" for wireless streaming from a PC to the headset; the method similarly uses variance in bit rate, and is performed at the encoder level rather than the software level.