Structure mapping engine

In artificial intelligence and cognitive science, the structure mapping engine (SME) is an implementation in software of an algorithm for analogical matching based on the psychological theory of Dedre Gentner. The basis of Gentner's structure-mapping idea is that an analogy is a mapping of knowledge from one domain (the base) into another (the target). The structure-mapping engine is a computer simulation of the analogy and similarity comparisons. The theory is useful because it ignores surface features and finds matches between potentially very different things if they have the same representational structure. For example, SME could determine that a pen is like a sponge because both are involved in dispensing liquid, even though they do this very differently. == Structure mapping theory == Structure mapping theory is based on the systematicity principle, which states that connected knowledge is preferred over independent facts. Therefore, the structure mapping engine should ignore isolated source-target mappings unless they are part of a bigger structure. The SME, the theory goes, should map objects that are related to knowledge that has already been mapped. The theory also requires that mappings be done one-to-one, which means that no part of the source description can map to more than one item in the target and no part of the target description can be mapped to more than one part of the source. The theory also requires that if a match maps subject to target, the arguments of subject and target must also be mapped. If both these conditions are met, the mapping is said to be "structurally consistent." == Concepts in SME == SME maps knowledge from a source into a target. SME calls each description a dgroup. Dgroups contain a list of entities and predicates. Entities represent the objects or concepts in a description — such as an input gear or a switch. Predicates are one of three types and are a general way to express knowledge for SME. Relation predicates contain multiple arguments, which can be other predicates or entities. An example relation is: (transmit (what from to)). This relation has a functor transmit and takes three arguments: what, from, and to. Attribute predicates are the properties of an entity. An example of an attribute is (red gear) which means that gear has the attribute red. Function predicates map an entity into another entity or constant. An example of a function is (joules power source) which maps the entity power source onto the numerical quantity joules. Functions and attributes have different meanings, and consequently SME processes them differently. For example, in SME's true analogy rule set, attributes differ from functions because they cannot match unless there is a higher-order match between them. The difference between attributes and functions will be explained further in this section's examples. All predicates have four parameters. They have (1) a functor, which identifies it, and (2) a type, which is either relation, attribute, or function. The other two parameters (3 and 4) are for determining how to process the arguments in the SME algorithm. If the arguments have to be matched in order, commutative is false. If the predicate can take any number of arguments, N-ary is false. An example of a predicate definition is: (sme:defPredicate behavior-set (predicate) relation :n-ary? t :commutative? t) The predicate's functor is “behavior-set,” its type is “relation,” and its n-ary and commutative parameters are both set to true. The “(predicate)” part of the definition specifies that there will be one or more predicates inside an instantiation of behavior-set. == Algorithm details == The algorithm has several steps. The first step of the algorithm is to create a set of match hypotheses between source and target dgroups. A match hypothesis represents a possible mapping between any part of the source and the target. This mapping is controlled by a set of match rules. By changing the match rules, one can change the type of reasoning SME does. For example, one set of match rules may perform a kind of analogy called literal similarity, and another performs a kind of analogy called true-analogy. These rules are not the place where domain-dependent information is added, but rather where the analogy process is tweaked, depending on the type of cognitive function the user is trying to emulate. For a given match rule, there are two types of rules that further define how it will be applied: filter rules and intern rules. Intern rules use only the arguments of the expressions in the match hypotheses that the filter rules identify. This limitation makes the processing more efficient by constraining the number of match hypotheses that are generated. At the same time, it also helps to build the structural consistencies that are needed later on in the algorithm. An example of a filter rule from the true-analogy rule set creates match hypotheses between predicates that have the same functor. The true-analogy rule set has an intern rule that iterates over the arguments of any match hypothesis, creating more match hypotheses if the arguments are entities or functions, or if the arguments are attributes and have the same functor. In order to illustrate how the match rules produce match hypotheses consider these two predicates: transmit torque inputgear secondgear (p1) transmit signal switch div10 (p2) Here we use true analogy for the type of reasoning. The filter match rule generates a match between p1 and p2 because they share the same functor, transmit. The intern rules then produce three more match hypotheses: torque to signal, inputgear to switch, and secondgear to div10. The intern rules created these match hypotheses because all the arguments were entities. If the arguments were functions or attributes instead of entities, the predicates would be expressed as: transmit torque (inputgear gear) (secondgear gear) (p3) transmit signal (switch circuit) (div10 circuit) (p4) These additional predicates make inputgear, secondgear, switch, and div10 functions or attributes depending on the value defined in the language input file. The representation also contains additional entities for gear and circuit. Depending on what type inputgear, secondgear, switch, and div10 are, their meanings change. As attributes, each one is a property of the gear or circuit. For example, the gear has two attributes, inputgear and secondgear. The circuit has two attributes, switch and circuit. As functions inputgear, secondgear, switch, and div10 become quantities of the gear and circuit. In this example, the functions inputgear and secondgear now map to the numerical quantities “torque from inputgear” and “torque from secondgear,” For the circuit the quantities map to logical quantity “switch engaged” and the numerical quantity “current count on the divide by 10 counter.” SME processes these differently. It does not allow attributes to match unless they are part of a higher-order relation, but it does allow functions to match, even if they are not part of such a relation. It allows functions to match because they indirectly refer to entities and thus should be treated like relations that involve no entities. However, as next section shows, the intern rules assign lower weights to matches between functions than to matches between relations. The reason SME does not match attributes is because it is trying to create connected knowledge based on relationships and thus satisfy the systematicity principle. For example, if both a clock and a car have inputgear attributes, SME will not mark them as similar. If it did, it would be making a match between the clock and car based on their appearance — not on the relationships between them. When the additional predicates in p3 and p4 are functions, the results from matching p3 and p4 are similar to the results from p1 and p2 except there is an additional match between gear and circuit and the values for the match hypotheses between (inputgear gear) and (switch circuit), and (secondgear gear) and (div10 circuit), are lower. The next section describes the reason for this in more detail. If the inputgear, secondgear, switch, and div10 are attributes instead of entities, SME does not find matches between any of the attributes. It finds matches only between the transmit predicates and between torque and signal. Additionally, the structural-evaluation scores for the remaining two matches decrease. In order to get the two predicates to match, p3 would need to be replaced by p5, which is demonstrated below. transmit torque (inputgear gear) (div10 gear) (p5) Since the true-analogy rule set identifies that the div10 attributes are the same between p5 and p4 and because the div10 attributes are both part of the higher-relation match between torque and signal, SME makes a match between (div10 gear) and (div10 circuit) — which leads to a match between gear and circuit. Being part of a higher-order match is a requiremen

Qloo

Qloo (pronounced "clue") is a company that uses artificial intelligence (AI) to understand taste and cultural correlations. It provides companies with an application programming interface (API). It received funding from Leonardo DiCaprio, Elton John, Barry Sternlicht, Pierre Lagrange and others. Qloo establishes consumer preference correlations via machine learning across data spanning cultural domains including music, film, television, dining, nightlife, fashion, books, and travel. The recommender system uses AI to predict correlations for further applications. == History == Qloo was founded in 2012 by chief executive officer Alex Elias and chief operating officer Jay Alger. Qloo initially launched an app designed for consumers, allowing them to understand their own tastes and receive personalized recommendations. The company amassed several million users and built a large catalog of cultural entities and corresponding user sentiment. In 2012, Qloo raised $1.4 million in seed funding from investors including Cedric the Entertainer, and venture capital firm Kindler Capital. Qloo had a public beta release in November 2012 after its initial funding. In 2013, the company raised an additional $1.6 million from Cross Creek Pictures founding partner Tommy Thompson, and Samih Toukan and Hussam Khoury, founders of Maktoob, an Internet services company purchased by Yahoo! for $164 million in 2009. On November 14, 2013, a website and an iPhone app were announced. The company later released an Android app, and tablet versions, in mid-2014. In 2015, Twitter approached Qloo about powering personalized social feeds and targeted eCommerce ads on the platform based on what users were posting. Qloo developed an enterprise-grade API to support Twitter’s needs. Twitter ended up pivoting to enable brands to use the social platform for customer service and support, but Qloo was able to sell access to its cultural intelligence via API to many other enterprise clients, marking the official transition from a B2C company to a B2B company. In 2016, Qloo secured $4.5 million in venture capital investment. The $4.5 million was split between a number of investors, including Barry Sternlicht, Pierre Lagrange, and Leonardo DiCaprio. In July 2017, Qloo raised $6.5 million in funding rounds from AXA Strategic Ventures, and Elton John. Following the investment, the founders stated in an interview with Tech Crunch that they would use the investment to expand Qloo's database. They hoped the move would secure larger contracts with corporate clients. At the time, clients already included Fortune 500 companies such as Twitter, PepsiCo, and BMW. In 2019, the company announced that it had acquired cultural recommendation service TasteDive, with Alex Elias becoming chairman of TasteDive. In September 2019, Qloo was named among the Top 14 Artificial Intelligence APIs by ProgrammableWeb. In 2022, Qloo raised $15M in Series B funding from Eldridge and AXA Venture Partners, enabling the privacy-centric AI leader to expand its team of world-class data scientists, enrich its technology, and build on its sales channels in order to continue to offer premier insights into global consumer taste for Fortune 500 companies across the globe. Qloo was recognized as the "Best Decision Intelligence Company" at the 2023 AI Breakthrough Awards. Also in 2023, the company was awarded a Top Performer Award by SourceForge. As of 2024, Qloo is a three-time Inc. 5000 honoree: No. 360 (2022), No. 344 (2021), No. 187 (2020). Qloo raised $25 million Series C round on February 21, 2024. The round was led by AI Ventures with participation from AXA Venture Partners, Eldridge, and Moderne Ventures, allowing Qloo to address new commercial surface areas for Taste AI, including on-device learning and foundational models leveraging Qloo, as well as introduce self-service platform to make consumer and taste analytics available to small and mid-sized enterprises and individuals. Qloo also announced pursuing opportunistic M&A using its balance sheet along the lines of the TasteDive acquisition completed, which expanded Qloo's first-party data moat and corpus of cultural learning. This latest financing brought the total amount raised since the company's founding in 2012 to over $56 million. == Services and features == Qloo calls itself a cultural AI platform to provide real-time correlation data across domains of culture and entertainment including: film, music, television, dining, nightlife, fashion, books, and travel. Each category contains subcategories. Qloo’s knowledge of a user's taste in one category can be utilized to offer suggestions in other categories. Users then rate the suggestions, providing it with feedback for future suggestions. Qloo has partnerships with companies such as Expedia and iTunes. == Technology == Qloo’s Taste AI technology uses machine learning to decode and predict consumers’ interests, maintaining user anonymity. It is powered by 3.7 billion lifestyle entities (brands, music, film, TV, dining, nightlife, fashion, books, travel, and more) and trillions of anonymized consumer behavioral signals. Through AI, Qloo identifies patterns in these data signals, making predictions about how much interest a person or group has in a concept or thing. Central to Qloo’s technology are algorithms designed to detect and mitigate biases within datasets and models, allowing Qloo to assess the fairness of its AI systems with a focus on attributes such as age, gender, and race, enabling the company to fine-tune its AI models to align with their ethical standards. They also use visualization tools to probe the behavior of their AI models for conducting counterfactual analyses and for comparing the performances of the AI models across diverse demographic segments. Qloo’s Taste AI doesn’t collect or use any Personally Identifiable Information (PII). Instead, it derives recommendations for audience segments based on co-occurrences between lifestyle entities and anonymized behavioral signals. == Applications == Starbucks uses Qloo to create in-store music playlists tailored to specific neighborhoods. Hershey’s uses Qloo to customize the content of assorted candy bags. Michelin uses Qloo to serve recommendations in its Michelin Guide app. Netflix leverages Qloo’s technology to enhance merchandising by identifying actors who resonate with certain demographics. Qloo also works with PepsiCo, Samsung, The New York Mets, BuzzFeed, and Ticketmaster, Universal Music Group, and OOH advertising company JCDecaux.

Google Gadgets

Google Gadgets are dynamic web content that can be embedded on a web page. They can be added to and interact strongly with Google's iGoogle personalized home page (discontinued in November 2013, although iGoogle Gadgets still work on other websites) and the Google Desktop (discontinued in September 2011) application, as well as Google Wave (also no longer supported by Google) and Google Sites. Webmasters can add and customize a gadget to their own business or personal web site, a process called "syndication". Gadgets are developed by Google and third-party developers using the Google Gadgets API, using basic web technologies such as XML and JavaScript. == Multi-user persistent - Wave Gadgets == With the advent of Google Wave (now Apache Wave), gadgets became able to have persistent storage and multi-user capabilities and better state management. Gadgets using Google Wave in this way were simply known as 'Wave Gadgets'. For instance, a game written using a Google Gadget could use Google Wave technology to record a list of users and high scores without having to worry about how to permanently store the scores on a hosted server. The use of Google Wave would give the gadget multi-user and permanent storage capabilities. For example, scores could be stored in a Google Wave hosted permanently by Google at no cost to the user. As of early 2013, Google Gadgets were deprecated in Google Spreadsheets. Shortly after, they were removed from all spreadsheets. == Technology == Google Gadgets are written in XML and can have HTML and JavaScript components, and were able to use Google Wave. Here is an example of a Hello World program written using Google Gadget technology. Google Gadgets API is a Google API which allows developers to create Google Gadgets easily.

Scripped

Scripped was an online screenplay services company offering three services: script writing, script registration, and script coverage. Scripped did not facilitate collaboration among screenwriters. It combined with Zhura in 2010. According to Techcrunch, Scripped had more than 60,000 writers as of March 2010. Scripped was administered by Sunil Rajaraman, Ryan Buckley and Zak Freer. Actor, writer, and director Edward Burns and screenwriter Steven E. de Souza joined Scripped's Board of Advisers in May 2008. In 2008, the company formed a partnership with Write Brothers, makers of Movie Magic Screenwriter software. On March 29, 2010, Scripped announced that it closed $250,000 in private investment and merged with competitor Zhura. Scripped's CEO, Sunil Rajaraman, remains the merged company's Chief Executive Officer. On April 1, 2015, citing a serious technical failure, Scripped shuttered its service. As part of the announcement, it was disclosed that their backup servers had failed as well, losing all of its users' stored scripts. The website URL currently redirects to WriterDuet's website, another online scriptwriting service; Scripped had advertised WriterDuet in Scripped's shutdown open letter. == Features == The Scripped Writer provided a built-in screenplay template which formatted the document to a standard for scripts as recommended by the AMPAS. The screenplay document was composed of seven elements: scene, action, character, dialog, parenthetical, transition and general. Each element had a specific style to which the Scripped Writer conformed as text was entered. Like other client-side screenplay software, Scripped offered Tab-Enter toggling between screenplay elements, making the writing process much faster. Text files could be imported into the Scripped Writer and automatically conformed to the screenplay template. Completed scripts could be exported as PDF files. In May 2011 the administrators of Scripped launched Scripted.com - a sister site focused on freelance writing jobs. Subsequent to the service's launch, the company was renamed to Scripted, Inc.

SurveyLab

SurveyLab is an online system designed for creating and deploying surveys, questionnaires, web forms, tests, and quizzes. The platform functions as a web application, without the need for additional software installation. Founded in 2006, by the Polish company 7 Points, SurveyLab is used by businesses and professional users for market research, human resources assessments, customer feedback, and academic research. == History == SurveyLab was launched in 2006 under the name MySurveyLab, developed by the Warsaw-based company 7 Points. Early media coverage described the system as supporting online survey creation, real-time reporting, group collaboration and question logic, and noted that the platform was opened to custom feature development. MySurveyLab featured multi-user accounts, SSL-secured surveys, and support for right-to-left languages. Further 2010s updates improved reporting capabilities, expanded question types, and integration options. In 2020, the platform was rebranded to SurveyLab. By the early 2020s, the software supported integrations with external tools including Zapier, and offered additional analytics features. In 2025, 7 Points reported that SurveyLab had over 85,000 registered users and had processed over 7 million surveys. == Functionalities == SurveyLab is a web-based platform used for creating online surveys, questionnaires, and forms. Independent reviewers and software directories describe it as a tool used for market research, customer feedback management, and human resources-related assessments, including employee feedback surveys. According to the creators at 7 Points, SurveyLab supports customer satisfaction measurement, survey analysis, and 360-degree feedback evaluations. The platform allows users to create surveys with no limits on the number of questions or responses. Independent reviews describe SurveyLab as offering multiple-choice, matrix, rating-scale, and open-ended questions. According to 7 Points, the platform manages market-research workflows, including Net Promoter Score, Customer Satisfaction, and Customer Effort Score questions. The tool can also re-use previous answers in later questions, and create A/B survey variants. SurveyLab can integrate with external services and applications through APIs and third-party connectors. According to its developers, the platform can connect with customer service tools, as well as CRM, marketing automation, e-commerce, and data-storage tools An industry review cited workflow integrations with CINT, Slack, Salesforce, and Zendesk Other integrations included Aquera (SSO), Sona Systems (internet research), and Synerise (customer data management). == Data collection and aggregation == Independent descriptions note that SurveyLab can combine results from emails, SMS, website widgets and pop-ups, QR codes, and social media. Its surveys are also accessible through mobile apps on iOS and Android, used for online and offline data collection in the field. Developers state that the tool supports exporting data as CSV, Excel, and SPSS, with independent reviews also mentioning PDF and PowerPoint. SurveyLab can automate response collection through a multi-channel survey distribution and reporting. It includes data trends, offline responses, and reminders to non-respondents. According to its documentation, newer versions include AI-based tools that detect and analyze sentiment, and a survey builder generating questionnaires based on user prompts. === Data security and compliance === According to 7 Points, SurveyLab provides password-protected surveys, token-based access, IP-address filtering, and two-factor authentication for user accounts, and it complies with the General Data Protection Regulation. == Awards and accolades == In 2017, SurveyLab was listed in Capterra’s Top 20 Survey Software ranking, among 20 highest-scoring survey tools based on market presence and user base. In 2018, a software review platform FinancesOnline awarded SurveyLab the Rising Star Award and the Great User Experience Award, distinctions given to products that demonstrate positive user satisfaction and strong usability characteristics.

Message queuing service

A message queueing service is a message-oriented middleware or MOM deployed in a compute cloud using software as a service model. Service subscribers access queues and or topics to exchange data using point-to-point or publish and subscribe patterns. It's important to differentiate between event-driven and message-driven (aka queue driven) services: Event-driven services (e.g. AWS SNS) are decoupled from their consumers. Whereas queue / message driven services (e.g. AWS SQS) are coupled with their consumers. Message queues can be a good buffer to handle spiky workloads but they have a finite capacity. According to Gregor Hohpe, message queues require proper mechanisms (aka flow controls) to avoid filling the queue beyond its manageable capacity and to keep the system stable. == Ordering Guarantees in Message Queues == Amazon SQS FIFO and Azure Service Bus sessions are queue-based messaging systems that provide ordering guarantees within a message group or session attempt but do not necessarily guarantee ordered delivery in cases of retries or failures. In SQS FIFO, messages in the same message group are processed in order, with subsequent messages held until the preceding message is successfully processed or moved to the dead-letter queue (DLQ). Once a message is placed in the DLQ, it is no longer retried, creating a gap in the sequence. However, the remaining messages continue to be delivered in order. Azure Service Bus sessions function similarly by maintaining ordering within a session, provided a single consumer processes messages sequentially. The implementation differs from SQS FIFO but follows the same fundamental ordering principle. In contrast, Apache Kafka is a distributed log-based messaging system that guarantees ordering within individual partitions rather than across the entire topic. Unlike queue-based systems, Kafka retains messages in a durable, append-only log, allowing multiple consumers to read at different offsets. Kafka uses manual offset management, giving consumers control over retries and failure handling. If a consumer fails to process a message, it can delay committing the offset, preventing further progress in that partition while other partitions remain unaffected. This partition-based design enables fault isolation and parallel processing while allowing ordering to be maintained within partitions, depending on consumer handling. == Vendors == Apache Kafka Apache Kafka is a distributed system consisting of servers that store and forward messages between producer client and consumer applications. IBM MQ IBM MQ offers a managed service that can be used on IBM Cloud and Amazon Web Services. Microsoft Azure Service Bus Service Bus offers queues, topics & subscriptions, and rules/actions in order to support publish-subscribe, temporal decoupling, and load balancing scenarios. Azure Service Bus is built on AMQP allowing any existing AMQP 1.0 client stack to interact with Service Bus directly or via existing .Net, Java, Node, and Python clients. Standard and Premium tiers allow for pay as you go or isolated resources at massive scale. Oracle Messaging Cloud Service This service provides a messaging solution for applications for asynchronous communication and is influenced by the Java Message Service (JMS) API specification. Any application platform that understands HTTP can also use Oracle Messaging Cloud Service through the REST interface. For Java applications, Oracle Messaging Cloud Service provides a Java library that implements and extends the JMS 1.1 interface. The Java library implements the JMS API by acting as a client of the REST API. Amazon Simple Queue Service Supports messages natively up to 256K, or up to 2GB by transmitting payload via S3. Highly scalable, durable and resilient. Provides loose-FIFO and 'at least once' delivery in order to provide massive scale. Supports REST API and optional Java Message Service client. Low latency. Utilizes Amazon Web Services. IronMQ Supports messages up to 64k; guarantees order; guarantees once only delivery; no delays retrieving messages. Supports REST API and beanstalkd open source protocol. Runs on multiple clouds including AWS and Rackspace. Scaling must be managed by user. RabbitMQ RabbitMQ is a reliable and mature messaging and streaming broker, which is easy to deploy on cloud environments, on-premises, and on your local machine. Supports AMQP, STOMP, MQTT StormMQ Open platform supports messages up to 50Mb. Uses AMQP to avoid vendor lock-in and provide language neutrality. Locate-It Option allows customers to audit the location of their data at all times and satisfy data protection principles. AnypointMQ An enterprise multi-tenant, cloud messaging service that performs advanced asynchronous messaging scenarios between applications. Anypoint MQ is fully integrated with Anypoint Platform, offering role based access control, client application management, and connectors.

Oracle Cloud

Oracle Cloud is a cloud computing service offered by Oracle Corporation providing servers, storage, network, applications and services through a global network of Oracle Corporation managed data centers. The company allows these services to be provisioned on demand over the Internet. Oracle Cloud provides infrastructure as a service (IaaS), platform as a service (PaaS), software as a service (SaaS), and data as a service (DaaS). These services are used to build, deploy, integrate, and extend applications in the cloud. This platform supports numerous open standards (SQL, HTML5, REST, etc.), open-source applications (Kubernetes, Spark, Hadoop, Kafka, MySQL, Terraform, etc.), and a variety of programming languages, databases, tools, and frameworks including Oracle-specific, open source, and third-party software and systems. == Services == === Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) === Oracle's cloud infrastructure was made generally available (GA) on October 20, 2016 under the name "Oracle Bare Metal Cloud Services". Oracle Bare Metal Cloud Services was rebranded as Oracle Cloud Infrastructure in 2018 and dubbed Oracle's "Generation 2 Cloud" at Oracle OpenWorld 2018. Oracle Cloud Infrastructure offerings include the following services: Compute: The company provides Virtual Machine Instances to provide different shapes (VM sizes) catering to different types of workloads and performance characteristics. They also provide on-demand Bare metal servers and Bare metal GPU servers, without a hypervisor. In 2016, Oracle Cloud Infrastructure launched with bare metal instances with Intel processors. These first bare metal instances offered were powered by Intel servers. In 2018, Oracle Cloud added bare metal instances powered by AMD processors, followed by Ampere Cloud-native processors in 2021. In 2021, Oracle also released its first VM-based compute instances based on Arm processors. Storage: The platform provides block volumes, file storage, object storage, and archive storage for database, analytics, content, and other applications across common protocols and APIs. Networking: This cloud platform provides network with fully configurable IP addresses, subnets, routing, and firewalls to support new or existing private networks with end-to-end security. Governance: For auditing, identity and access management, the platform has data integrity checks, traceability, and access management features. Database Management / Data Management: Oracle offers a data management platform for database workloads as well as hyper-scale big data and streaming workloads including OLTP, data warehousing, Spark, machine learning, text search, image analytics, data catalog, and deep learning. The platform allows Oracle, MySQL, and NoSQL databases to be deployed on demand as managed cloud services. Oracle Databases uniquely offer the Oracle Autonomous Database (optimized for data warehouse, transaction processing, or JSON), the Exadata shape, as well as Real Application Clusters (RAC). Load Balancing: The cloud platform offers load balancing capability to automatically route traffic across fault domains and availability domains for high availability and fault-tolerance for hosted applications. Edge Services: These services can monitor the path between users and resources and adapt to changes and outages. They include Domain Name System (DNS) services from Oracle's acquisition of Dyn. FastConnect: The cloud platform provides private connectivity across on-premises and cloud networks through providers like Equinix, AT&T, and Colt. Application Development: For application development, the company's cloud offers an open, standards-based application development platform to build, deploy, and manage API-first, mobile-first cloud applications. This platform supports container-native, cloud-native, and low code development. This platform also provides a DevOps platform for CI/CD, diagnostics for Java applications, and integration with SaaS and on-prem applications. Services include Java, mobile, digital assistants (evolution from chatbots), messaging, application container cloud, developer cloud, visual builder, API catalog, AI platform, DataScience.com (Oracle acquired) and blockchain. Integration: This is a platform offering with adapters to integrate on-premise and cloud applications. Capabilities include data integration and replication, API management, integration analytics, along with data migration and integration. They offer services such as data integration platform cloud, data integrator cloud service, GoldenGate cloud service, integration cloud, process cloud service, API platform cloud service, apiary cloud service, and SOA cloud service. Business Analytics: The company provides this business analytics platform which can analyze and generate insights from data across various applications, data warehouses, and data lakes. The services offered include analytics cloud, business intelligence, big data discovery, big data preparation, data visualization, and essbase. Security: The Oracle Cloud Platform provides identity and security applications for providing secure access and monitoring of hybrid cloud environment and addressing IT governance and compliance requirements. This platform delivers an identity SOC (Security Operations Center) through a combined offering of SIEM, UEBA, CASB, and IDaaS. The services offered include Identity Cloud Service and CASB Cloud Service. Management: The platform provides an integrated monitoring, management, and analytics platform. This platform also uses machine learning and big data on the operational data set. The platform is used to improve IT stability, prevent application outages, improve DevOps, and harden security. Services offered include Application Performance Monitoring, Infrastructure Monitoring, Log Analytics, Orchestration, IT Analytics, Configuration and Compliance, Security Monitoring, and Analytics. Content and Experience: This is a platform for content, website, and workflow management. This service is used to provide content collaboration and web presence. This tool comes integrated with Oracle on-premise and SaaS services. The services offered are Content and Experience Cloud, WebCenter Portal Cloud, and DIVA Cloud. In 2016, Oracle acquired Dyn, an internet infrastructure company. On May 16, 2018 Oracle announced that it had acquired DataScience.com, a privately held cloud workspace platform for data science projects and workloads. In April 2020, Oracle became the cloud infrastructure provider for Zoom, an online and video meeting platform. The same month, Nissan announced its migration to Oracle Cloud for its high-performance computing (HPC) workloads used for simulating the structural impacts of a car design. Xerox announced a partnership with Oracle Cloud in 2021, where Xerox will use Oracle's cloud-computing capabilities within its business incubator. === Software as a Service (SaaS) === Oracle provides SaaS applications also known as Oracle Cloud Applications. These applications are offered across a variety of products, industrial sectors with various deployment options to adhere to compliance standards. The below list mentions Oracle Cloud Applications provided by Oracle Corporation. Customer Experience (CX) Human Capital Management (HCM) Enterprise Resource Planning (ERP) Supply Chain Management (SCM) Enterprise Performance Management (EPM) Internet of Things Applications (IoT) SaaS Analytics Data Industry Solutions (Communications, Financial Services, Consumer Goods, High Tech and Manufacturing, Higher Education, Hospitality, Utilities) Deployment (adhering to standards for sectors such as Financial Services, Retail Services, Public Sector, Defense) Block-Chain Cloud Service (in partnership with SAP, IBM and Microsoft) Blockchain Applications On July 28, 2016 Oracle bought NetSuite, the very first cloud company, for $9.3 billion. === Data as a Service (DaaS) === This platform is known as the Oracle Data Cloud. This platform aggregates and analyzes consumer data powered by Oracle ID Graph across channels and devices to create cross-channel consumer understanding. == Deployment models == Oracle Cloud is available in 44 regions as of July 2023, including North America, South America, UK, European Union, Middle East, Africa, India, Australia, Korea, and Japan. Oracle Cloud is available as a public cloud (Oracle-managed regions); to selected government agencies as an Oracle-managed government cloud in the United States (with FedRAMP High and DISA SRG IL5 compliance) and United Kingdom; and as a "private cloud" or "hybrid cloud" as an Oracle-managed database-only service or full-service dedicated region - what Oracle calls "Cloud at Customer". == Architecture == Oracle's public and government cloud is offered through a global network of Oracle-managed data centers, connected by an Oracle-managed backbone network. Oracle's Exadata Cloud at Customer leverages this network for contr