An influencer is an individual who has the capacity to shape the attitudes, behavior, or decisions of others through authority, knowledge, position, or the nature of the relationship with the audience. The term is used in various fields such as media, business, politics, religion, and communication, referring to influencers such as social media influencers, podcasters, public speakers, religious influencers, writers, and newsletter writers etc who have dedicated followings in various areas. One writer defines influencers as "a range of third parties who exercise influence over the organization and its potential customers." Another writer defines an influencer as a "third party who significantly shapes the customer's purchasing decision but may never be accountable for it." According to another writer, influencers are "well-connected, create an impact, have active minds, and are trendsetters". Just because a person has many followers does not necessarily mean they have much influence over those people. In contemporary usage, the term frequently refers to a social media influencer, (also known as an online influencer or simply influencer) a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience interaction to establish authenticity, expertise, and appeal, and by standing apart from traditional celebrities by growing their platform through social media rather than pre-existing fame. The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. A 1% increase in spending on influencer marketing can lead to a 0.5% increase in audience engagement. As such, an influencer effectively acts as a modern salesperson or a marketer. Types of influencers include fashion influencer, travel influencer, and virtual influencer, and they involve content creators and streamers. Some influencers are associated primarily with specific social media apps such as TikTok, Instagram, or Pinterest; many influencers are also considered internet celebrities. As of 2023, Instagram is the social media platform businesses spend the most advertising money towards marketing with influencers. However, influencers can have an impact on any social media network. == History == === Origins === The word influencer in its general sense of a person or thing that exerts influence, is attested in historical sources at least since the 17th century. The Oxford English Dictionary (OED) gives 1664 as the earliest example of usage and cites a sentence from Henry More's A Modest Enquiry into the Mystery of Iniquity: "The head and influencer of the whole Church". The origins of online influencing can be traced back to the emergence of digital blogs and platforms in the early 2000s. Nevertheless, recent studies demonstrate that Instagram, an application with more than one billion users, harbors the majority of the influencer demographic. These individuals are sometimes referred to as "Instagrammers" or "Instafamous". A crucial aspect of influencing is their association with sponsors. The 2015 debut of Vamp, a company that links influencers with sponsorships, transformed the landscape of influencing. There is much debate about whether social media influencers can be considered celebrities, as their path to fame is often less traditional and arguably easier. Melody Nouri addressed the differences between the two types in her article "The Power of Influence: Traditional Celebrities vs Social Media Influencer". Nouri asserts that social media platforms have a greater negative impact on young, impressionable audiences in comparison with traditional media such as magazines, billboards, advertisements, and tabloids featuring celebrities. Online, it is thought to be simpler to manipulate an image and lifestyle in such a way that viewers are more susceptible to believing it. One theory considers the former American First Lady Eleanor Roosevelt (1884–1962) to be the "original media influencer." While she achieved celebrity in her role as First Lady, she built a global personal brand as a wise, informative, trustworthy American woman. Her voice was her own, unrestricted by political advisors and powerful men, and with it, Roosevelt exerted unprecedented social and cultural influence in radio, print, public speaking, film, and television until she died. In one notable example, it may have been Roosevelt's television support of John F. Kennedy which nudged his "hairline victory" during the 1960 Presidential campaign. In another example, David Ogilvy paid Roosevelt more than a quarter of a million dollars in today's currency to make a TV commercial for Good Luck margarine (1959), in which Roosevelt also managed to mention world hunger. As a content creator, she wrote My Day, a popular daily newspaper column that ran nationwide for twenty-six years. Like a social media post, My Day covered all aspects of her life, and in it Roosevelt often recommended movies, books, and products that she admired. Roosevelt also had a hand in designing all three of her public affairs television shows. Unlike contemporary influencers, she was less motivated by a pay-to-play situation than by a desire to educate and inspire; but she did use her influence to benefit the entertainment industry careers of her children, and she welcomed the revenue that her influence bought, most of which was donated to charity. === 2000s === The early 2000s showed corporate endeavors to leverage the internet for influence, with some companies participating in forums for promotions or providing bloggers with complimentary products in return for favorable reviews. A few of these practices were viewed as unethical for taking advantage of the labor of young individuals without providing remuneration. In 2004, The Blogstar Network was established by Ted Murphy of MindComet. Bloggers were encouraged to join an email list and receive remunerated offers from corporations in exchange for creating specific posts. For instance, bloggers were compensated for writing reviews of fast-food meals on their blogs. Blogstar is widely regarded as the first influencer marketing network. Murphy succeeded Blogstar with PayPerPost, which was introduced in 2006. This platform compensated significant posters on prominent forums and social media platforms for every post made about a corporate product. Payment rates were determined by the influencer's status. Though very popular, PayPerPost, received a great deal of criticism as these influencers were not required to disclose their involvement with PayPerPost as traditional journalism would have. With the success of PayPerPost, the public became aware that there was a drive for corporate interests to influence what some people were posting to these sites. The platform also incentivized other firms to establish comparable programs. Despite concerns, marketing networks with influencers continued to grow throughout the 2000s and into the 2010s. The influencer marketing industry was worth as much as $8 billion in 2019, according to estimates from Business Insider Intelligence, which are based on Mediakix data. Evan Asano, the Former CEO and founder of the agency Mediakix, previously spoke with Business Insider and said he believed influencer marketing on Instagram would continue to grow despite likes being hidden. === 2010s === By the 2010s, the term "influencer" described digital content creators with a large following, distinctive brand persona, and a patterned relationship with commercial sponsors. By this period, influencer marketing had become a widely researched field globally, with systematic reviews drawing on hundreds of studies that documented the growing role of authenticity, audience engagement, and parasocial relationships in shaping how consumers responded to influencer content across different markets. During this period, influencer culture also developed through distinct channels outside Western markets. In South Korea, the global spread of Korean pop culture, also called K-Pop, through platforms such as YouTube, Facebook, and Twitter gave rise to what scholars have called 'Hallyu 2.0' or the 'New Korean Wave', where fans throughout Southeast Asia, North America, Latin America, and Europe shared, subtitled, and redistributed Korean music and film content on a large scale. This helped Korean entertainers to build substantial followings internationally. Consumers often mistakenly view celebrities as reliable, leading to trust and confidence in the products being promoted. A 2001 study from Rutgers University discovered that individuals were using "internet forums as influential sources of consumer information." The study proposes that consumers preferred internet forums and social media when making purchasing decisions over conventional advertising and print sources. An in
Swizzling (computer graphics)
In computer graphics, swizzles are a class of operations that transform vectors by rearranging components. Swizzles can also project from a vector of one dimensionality to a vector of another dimensionality, such as taking a three-dimensional vector and creating a two-dimensional or five-dimensional vector using components from the original vector. For example, if A = {1,2,3,4}, where the components are x, y, z, and w respectively, one could compute B = A.wwxy, whereupon B would equal {4,4,1,2}. Additionally, one could create a two-dimensional vector with A.wx or a five-dimensional vector with A.xyzwx. Combining vectors and swizzling can be employed in various ways. This is common in GPGPU applications. In terms of linear algebra, this is equivalent to multiplying by a matrix whose rows are standard basis vectors. If A = ( 1 , 2 , 3 , 4 ) T {\displaystyle A=(1,2,3,4)^{T}} , then swizzling A {\displaystyle A} as above looks like A . w w x y = [ 0 0 0 1 0 0 0 1 1 0 0 0 0 1 0 0 ] [ 1 2 3 4 ] = [ 4 4 1 2 ] . {\displaystyle A.\!wwxy={\begin{bmatrix}0&0&0&1\\0&0&0&1\\1&0&0&0\\0&1&0&0\end{bmatrix}}{\begin{bmatrix}1\\2\\3\\4\end{bmatrix}}={\begin{bmatrix}4\\4\\1\\2\end{bmatrix}}.}
Service-oriented software engineering
Service-oriented software engineering (SOSE), also referred to as service engineering, is a software engineering methodology focused on the development of software systems by composition of reusable services (service-orientation) often provided by other service providers. Since it involves composition, it shares many characteristics of component-based software engineering, the composition of software systems from reusable components, but it adds the ability to dynamically locate necessary services at run-time. These services may be provided by others as web services, but the essential element is the dynamic nature of the connection between the service users and the service providers. == Service-oriented interaction pattern == There are three types of actors in a service-oriented interaction: service providers, service users and service registries. They participate in a dynamic collaboration which can vary from time to time. Service providers are software services that publish their capabilities and availability with service registries. Service users are software systems (which may be services themselves) that accomplish some task through the use of services provided by service providers. Service users use service registries to discover and locate the service providers they can use. This discovery and location occurs dynamically when the service user requests them from a service registry.
Containerization (computing)
In software engineering, containerization is operating-system-level virtualization or application-level virtualization over multiple resources so that software applications can run in isolated user spaces called containers in any cloud or non-cloud environment, regardless of type or vendor. The term "container" has different meanings in different contexts, and it is important to ensure that the intended definition aligns with the audience's understanding. == Usage == Each container is basically a fully functional and portable cloud or non-cloud computing environment surrounding the application and keeping it independent of other environments running in parallel. Individually, each container simulates a different software application and runs isolated processes by bundling related configuration files, libraries and dependencies. But, collectively, multiple containers share a common operating system kernel (OS). In recent times, containerization technology has been widely adopted by cloud computing platforms like Amazon Web Services, Microsoft Azure, Google Cloud Platform, and IBM Cloud. Containerization has also been pursued by the U.S. Department of Defense as a way of more rapidly developing and fielding software updates, with first application in its F-22 air superiority fighter. == History == The concept of containerization in computing originated from early operating system–level isolation mechanisms. One of the earliest implementations was the chroot system call introduced in Version 7 Unix in 1979, which changed the apparent root directory for a process and its children, providing a basic form of filesystem isolation. In the early 2000s, more advanced forms of operating system–level virtualization were developed. FreeBSD introduced "jails" in 2000, which extended isolation by restricting processes to a subset of system resources. Around the same time, Solaris introduced "zones" (also known as Solaris Containers), providing similar capabilities with resource management and isolation features. Linux later incorporated comparable functionality through kernel features such as namespaces and control groups (cgroups), which enabled isolation of process IDs, network stacks, filesystems, and resource allocation. These features formed the foundation for Linux Containers (LXC), which provided a userspace interface for managing containers. The widespread adoption of containerization accelerated with the release of Docker in 2013, which introduced a standardized format for packaging applications and their dependencies, along with tooling for image distribution and container management. == Types of containers == OS containers Application containers == Security issues == Because of the shared OS, security threats can affect the whole containerized system. In containerized environments, security scanners generally protect the OS, but not the application containers, which adds unwanted vulnerability. == Container management, orchestration, clustering == Container orchestration or container management is mostly used in the context of application containers. Implementations providing such orchestration include Kubernetes and Docker swarm. == Container cluster management == Container clusters need to be managed. This includes functionality to create a cluster, to upgrade the software or repair it, balance the load between existing instances, scale by starting or stopping instances to adapt to the number of users, to log activities and monitor produced logs or the application itself by querying sensors. Open-source implementations of such software include OKD and Rancher. Quite a number of companies provide container cluster management as a managed service, like Alibaba, Amazon, Google, and Microsoft.
PerfKitBenchmarker
PerfKit Benchmarker is an open source benchmarking tool used to measure and compare cloud offerings. PerfKit Benchmarker is licensed under the Apache 2 license terms. PerfKit Benchmarker is a community effort involving over 500 participants including researchers, academic institutions and companies together with the originator, Google. == General == PerfKit Benchmarker (PKB) is a community effort to deliver a repeatable, consistent, and open way of measuring Cloud Performance. It supports a growing list of cloud providers including: Alibaba Cloud, Amazon Web Services, CloudStack, DigitalOcean, Google Cloud Platform, Kubernetes, Microsoft Azure, OpenStack, Rackspace, IBM Bluemix (Softlayer). In addition to Cloud Providers to supports container orchestration including Kubernetes [1] and Mesos [2] and local "static" workstations and clusters of computers [3]. The goal is to create an open source living benchmark [framework] that represents how Cloud developers are building applications, evaluating Cloud alternatives, learning how to architect applications for each cloud. Living because it will change and morph quickly as developers change. PerfKit Benchmarker measures the end to end time to provision resources in the cloud, in addition to reporting on the most standard metrics of peak performance, e.g.: latency, throughput, time-to-complete, IOPS. PerfKit Benchmarker reduces the complexity in running benchmarks on supported cloud providers by unified and simple commands. It's designed to operate via vendor provided command line tools. PerfKit Benchmarker contains a canonical set of public benchmarks. All benchmarks are running with default/initial state and configuration (Not tuned to in favor of any providers). This provides a way to benchmark across cloud platforms, while getting a transparent view of application throughput, latency, variance, and overhead. == History == PerfKit Benchmarker (PKB) was started by Anthony F. Voellm, Alain Hamel, and Eric Hankland at Google in 2014. Once an initial "alpha" was in place Anthony F. Voellm and Ivan Santa Maria Filho built a community including ARM, Broadcom, Canonical, CenturyLink, Cisco, CloudHarmony, CloudSpectator, EcoCloud@EPFL, Intel, Mellanox, Microsoft, Qualcomm Technologies, Inc., Rackspace, Red Hat, Tradeworx Inc., and Thesys Technologies LLC. This community worked together behind the scenes in a private GitHub project to create an open way to measure cloud performance. This community released the first public "beta" was released on February 11, 2015, and announced in a blog post at which point the GitHub project was open to everyone. After almost a year and with large adaption (600+ participants on GitHub) the V1.0.0 was released along with a detailed architectural design on December 10, 2015. == Benchmarks == A list of available benchmarks from PerfKitBenchmarker: (The latest set of benchmarks can be found at GitHub readme file.) == Industry participants == Since Google open sourced the PerfKitBenchmarker, it became a community effort from over 30 leading researchers, academic schools and industry companies. Those organizations include: ARM, Broadcom, Canonical, CenturyLink, Cisco, CloudHarmony, Cloud Spectator, EcoCloud@EPFL, Intel, Mellanox, Microsoft, Qualcomm Technologies, Rackspace, Red Hat, and Thesys Technologies. In addition, Stanford and MIT are leading quarterly discussions on default benchmarks and settings proposed by the community. EcoCloud@EPFL is integrating CloudSuite into PerfKit Benchmarker. == Example runs == On Google Cloud Platform On AWS On Azure On Rackspace On a local machine
Euratlas
Euratlas is a Switzerland-based software company dedicated to elaborate digital history maps of Europe. Founded in 2001, Euratlas has created a collection of history maps of Europe from year 1 AD to year 2000 AD that present the evolution of every country from the Roman Empire to present times. The evolution includes sovereign states and their administrative subdivisions, but also unorganized peoples and dependent territories. The maps show European country borders at regular intervals of 100 years, but not year by year. This leaves out many important turning points in history. Euratlas is considered a digital humanities company, and a scholar research software used in the field of historic cartography. It is broadly known among American and European universities, who mainly use Euratlas as a research tool and as a digital library atlas. == Sequential mapping policy == This concept was first designed by the German scholar Christian Kruse (1753–1827). Kruse, well aware that historical accounts are often biased for geographical, philosophical or political reasons, created a set of sequential maps in order to give a global vision of the successive political situations. Nowadays, the majority of atlases don't use this approach, but are event-based, like the well-known Penguin Atlas of History. The sequential approach intends to make the sequence of maps more neutral and suitable for students, historians and professionals of several fields. Although, this approach has been discussed as it leaves out many important history events that are not reflected on any of the maps because of the century interval. == Geo-referenced historical data == Initially, the European maps by century were developed as vector maps. From 2006 on, they have been converted to a geographic information system (GIS) database, enabling geo-referenced data capabilities. The map information is distributed in several layers: physical (geography information layer); political information layer (supranational entities, sovereign states, administrative divisions, dependent states and autonomous peoples); and special layers for cities and uncertain borders. The software database also contains much non-geographical information about political relationships between the various kinds of territories. == Map projection == Euratlas History Maps uses a Mercator projection, with the center in Europe. The maps include the North-African coast and the Near-East, offering a complete view of the Mediterranean Basin. The European Russia plains are shown, but not Scandinavia, specially Finland, which is cropped off the map view.
Microsoft Azure
Microsoft Azure, sometimes stylized Azure, and formerly Windows Azure, is the cloud computing platform developed by Microsoft. It offers management, access and development of applications and services to individuals, companies, and governments through its global infrastructure. Microsoft Azure supports many programming languages, tools, and frameworks, including Microsoft-specific and third-party software and systems. Azure was first introduced at the Professional Developers Conference (PDC) in October 2008 under the codename "Project Red Dog". It was officially launched as Windows Azure in February 2010 and later renamed to Microsoft Azure on March 25, 2014. == Services == Microsoft Azure uses large-scale virtualization at Microsoft data centers worldwide and offers more than 600 services. Microsoft Azure offers a service level agreement (SLA) that guarantees 99.9% availability for applications and data hosted on its platform, subject to specific terms and conditions outlined in the SLA documentation. === Computer services === Virtual machines, infrastructure as a service (IaaS), allowing users to launch general-purpose Microsoft Windows and Linux virtual machines, software as a service (SaaS), as well as preconfigured machine images for popular software packages. Starting in 2022, these virtual machines are now powered by Ampere Cloud-native processors. Most users run Linux on Azure, some of the many Linux distributions offered, including Microsoft's own Linux-based Azure Sphere. App services, platform as a service (PaaS) environment, letting developers easily publish and manage websites. Azure Web Sites allows developers to build sites using ASP.NET, PHP, Node.js, Java, or Python, which can be deployed using FTP, Git, Mercurial, Azure DevOps, or uploaded through the user portal. This feature was announced in preview form in June 2012 at the Meet Microsoft Azure event. Customers can create websites in PHP, ASP.NET, Node.js, or Python, or select from several open-source applications from a gallery to deploy. This comprises one aspect of the platform as a service (PaaS) offerings for the Microsoft Azure Platform. It was renamed Web Apps in April 2015. Web Jobs are applications that can be deployed to an App Service environment to implement background processing that can be invoked on a schedule, on-demand, or run continuously. The Blob, Table, and Queue services can be used to communicate between Web Apps and Web Jobs and to provide state. Azure Kubernetes Service (AKS) provides the capability to deploy production-ready Kubernetes clusters in Azure. In July 2023, watermarking support on Azure Virtual Desktop was announced as an optional feature of Screen Capture to provide additional security against data leakage. === Identity === Entra ID connect is used to synchronize on-premises directories and enable SSO (Single Sign On). Entra ID B2C allows the use of consumer identity and access management in the cloud. Entra Domain Services is used to join Azure virtual machines to a domain without domain controllers. Azure information protection can be used to protect sensitive information. Entra ID External Identities is a set of capabilities that allow organizations to collaborate with external users, including customers and partners. On July 11, 2023, Microsoft announced the renaming of Azure AD to Microsoft Entra ID. The name change took place four days later. === Mobile services === Mobile Engagement collects real-time analytics that highlight users' behavior. It also provides push notifications to mobile devices. HockeyApp can be used to develop, distribute, and beta-test mobile apps. === Storage services === Storage Services provides REST and SDK APIs for storing and accessing data on the cloud. Table Service lets programs store structured text in partitioned collections of entities that are accessed by the partition key and primary key. Azure Table Service is a NoSQL non-relational database. Blob Service allows programs to store unstructured text and binary data as object storage blobs that can be accessed by an HTTP(S) path. Blob service also provides security mechanisms to control access to data. Queue Service lets programs communicate asynchronously by message using queues. File Service allows storing and access of data on the cloud using the REST APIs or the SMB protocol. === Communication services === Azure Communication Services offers an SDK for creating web and mobile communications applications that include SMS, video calling, VOIP and PSTN calling, and web-based chat. === Data management === Azure Data Explorer provides big data analytics and data-exploration capabilities. Azure Search provides text search and a subset of OData's structured filters using REST or SDK APIs. Cosmos DB is a NoSQL database service that implements a subset of the SQL SELECT statement on JSON documents. Azure Cache for Redis is a managed implementation of Redis. StorSimple manages storage tasks between on-premises devices and cloud storage. Azure SQL Database works to create, scale, and extend applications into the cloud using Microsoft SQL Server technology. It also integrates with Active Directory, Microsoft System Center, and Hadoop. Azure Synapse Analytics is a fully managed cloud data warehouse. Azure Data Factory is a data integration service that allows creation of data-driven workflows in the cloud for orchestrating and automating data movement and data transformation. Azure Data Lake is a scalable data storage and analytic service for big data analytics workloads that require developers to run massively parallel queries. Azure HDInsight is a big data-relevant service that deploys Hortonworks Hadoop on Microsoft Azure and supports the creation of Hadoop clusters using Linux with Ubuntu. Azure Stream Analytics is a Serverless scalable event-processing engine that enables users to develop and run real-time analytics on multiple streams of data from sources such as devices, sensors, websites, social media, and other applications. === Messaging === The Microsoft Azure Service Bus allows applications running on Azure premises or off-premises devices to communicate with Azure. This helps to build scalable and reliable applications in a service-oriented architecture (SOA). The Azure service bus supports four different types of communication mechanisms: Event Hubs, which provides event and telemetry ingress to the cloud at a massive scale, with low latency and high reliability. For example, an event hub can be used to track data from cell phones such as coordinating with a GPS in real time. Queues, which allows one-directional communication. A sender application would send the message to the service bus queue and a receiver would read from the queue. Though there can be multiple readers for the queue, only one would process a single message. Topics, which provides one-directional communication using a subscriber pattern. It is similar to a queue; however, each subscriber will receive a copy of the message sent to a Topic. Optionally, the subscriber can filter out messages based on specific criteria defined by the subscriber. Relays, which provides bi-directional communication. Unlike queues and topics, a relay does not store in-flight messages in its memory; instead, it just passes them on to the destination application. === Media services === A PaaS offering that can be used for encoding, content protection, streaming, or analytics. === CDN === Azure has a worldwide content delivery network (CDN) designed to efficiently deliver audio, video, applications, images, and other static files. It improves the performance of websites by caching static files closer to users, based on their geographic location. Users can manage the network using a REST-based HTTP API. Azure has 118 point-of-presence locations across 100 cities worldwide (also known as Edge locations) as of January 2023. === Developer === Application Insights Azure DevOps === Management === With Azure Automation, users can easily automate repetitive and time-consuming tasks, often prone to cloud or enterprise setting errors. They can accomplish it using runbooks or desired state configurations for process automation. Microsoft SMA === Azure AI === Microsoft Azure Machine Learning (Azure ML) provides tools and frameworks for developers to create their own machine learning and artificial intelligence (AI) services. Azure AI Services by Microsoft comprises prebuilt APIs, SDKs, and services developers can customize. These services encompass perceptual and cognitive intelligence features such as speech recognition, speaker recognition, neural speech synthesis, face recognition, computer vision, OCR/form understanding, natural language processing, machine translation, and business decision services. Many AI characteristics in Microsoft's products and services, namely Bing, Office, Teams, Xbox, and Windows, are driven by Azure AI Services. Microsoft Foundry (formerly known as Azure AI Studio)