Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr
Brain technology
Brain technology, or self-learning know-how systems, defines a technology that employs latest findings in neuroscience. [see also neuro implants] The term was first introduced by the Artificial Intelligence Laboratory in Zurich, Switzerland, in the context of the Roboy project. Brain Technology can be employed in robots, know-how management systems and any other application with self-learning capabilities. In particular, Brain Technology applications allow the visualization of the underlying learning architecture often coined as "know-how maps". == Research and applications == The first demonstrations of BC in humans and animals took place in the 1960s when Grey Walter demonstrated use of non-invasively recorded encephalogram (EEG) signals from a human subject to control a slide projector (Graimann et al., 2010). Soon after Jacques J. Vidal coined the term brain–computer interface (BCI) in 1971, the Defense Advanced Research Projects Agency (DARPA) first starting funding brain–computer interface research and has since funded several brain–computer interface projects. That market is expected to reach a value of $1.72 billion by 2022. Brain–computer interfaces record brain activity, transmit the information out of the body, signal-process the data via algorithms, and convert them into command control signals. In 2012, a landmark study in Nature, led by pioneer Leigh Hochberg, MD, PhD, demonstrated that two people with tetraplegia were able to control robotic arms through thought when connected to the BrainGate neural interface system. The two participants were able to reach for and grasp objects in three-dimensional space, and one participant used the system to serve herself coffee for the first time since becoming paralyzed nearly 15 years prior. And in October 2020, two patients were able to wirelessly control an operating system to text, email, shop and bank using direct thought through the Stentrode brain computer interface (Journal of NeuroInterventional Surgery) in a study led by Thomas Oxley. This was the first time a brain–computer interface was implanted via the patient's blood vessels, eliminating the need for open brain surgery. Currently a number of groups are exploring a range of experimental devices using brain–computer interfaces, which have the potential to fundamentally change the way of life for patients with paralysis and a wide range of neurological disorders. These include: as Elon Musk, Facebook, and the University of California in San Francisco. The systems. This technology is also being explored as a neuromodulation device and may ultimately help diagnose and treat a range of brain pathologies, such as epilepsy and Parkinson's disease.
Ernie Bot
Ernie Bot (Chinese: 文心一言, Pinyin: wénxīn yīyán), full name Enhanced Representation through Knowledge Integration, is an artificial intelligence chatbot developed by the Chinese technology company Baidu. Ernie Bot rivals GPT models in Chinese NLP tasks. It is built on the company's ERNIE series of large language models, which have been in development since 2019. The service was first launched for invited testing on March 16, 2023, and was released to the general public on August 31, 2023, after receiving approval from Chinese regulators. Since its public launch, Ernie Bot has undergone several updates, with newer versions like ERNIE 4.0 and 4.5 released to improve its capabilities. The service has seen rapid user adoption, reportedly reaching over 200 million users by April 2024. It has been integrated into various products, notably powering AI features for the Chinese release of Samsung's Galaxy S24 smartphones. As a product operating in China, Ernie Bot is subject to the country's censorship regulations. It has been observed to refuse answers to politically sensitive questions, such as those regarding CCP general secretary Xi Jinping, the 1989 Tiananmen Square protests and massacre, and other topics deemed taboo by the government. == History == Ernie Bot was initially released for invited testing on March 16, 2023. The live release demo was reported to have been prerecorded, which caused Baidu's stock to drop 10 percent on the day of the launch. The company's stock gained 14 percent the following day after analysts from Citigroup and Bank of America tested Ernie Bot and gave it positive preliminary reviews. On August 31, 2023, Ernie Bot was released to the public after receiving approval from Chinese regulatory authorities. By December 2023, Baidu announced the service had surpassed 100 million users. In January 2024, Hong Kong newspaper South China Morning Post reported that a university research lab linked to the People's Liberation Army (PLA) had tested Ernie Bot for military response scenarios. Baidu denied the allegations, stating it had no connection with the academic paper. That same month, Ernie was integrated into Samsung's Galaxy S24 lineup for its launch in China. The user base reportedly grew to 200 million by April 2024 and 300 million by June 2024. In September 2024, Baidu changed the chatbot's Chinese name from "Wenxin Yiyan" (文心一言) to "Wenxiaoyan" (文小言) to position it as a search assistant. On March 16, 2025, Baidu announced version 4.5 and the reasoning model ERNIE X1. The following month, at the Create2025 Baidu AI Developer Conference, the company released the Wenxin 4.5 Turbo and Wenxin X1 Turbo models, designed to be faster and less expensive to operate. == Development == Ernie Bot is based on Baidu's ERNIE (Enhanced Representation through Knowledge Integration) series of foundation models. The general training process begins with pre-training on large datasets, followed by refinement using techniques like supervised fine-tuning, reinforcement learning with human feedback, and prompt engineering. === Foundation models === ==== Ernie 3.0 ==== The model powering the initial launch of Ernie Bot. It was trained with 10 billion parameters on a 4-terabyte corpus consisting of plain text and a large-scale knowledge graph. ==== Ernie 3.5 ==== Released in June 2023. At the time of release, its performance was reported as "slightly inferior" to OpenAI's GPT-4. ==== Ernie 4.0 ==== Unveiled in October 2023 and released to paying subscribers in November. According to Baidu, this version featured improved performance over its predecessor, with information updated to April 2023. ==== Ernie X1 ==== Announced in March 2025, with Ernie X1 positioned as a specialized reasoning model. Baidu stated that performance improvements were achieved through new technologies such as "FlashMask" dynamic attention masking and a heterogeneous multimodal mixture-of-experts architecture. === Turbo Models === In June 2024, Baidu announced Ernie 4.0 Turbo. In April 2025, Ernie 4.5 Turbo and X1 Turbo were released. These models are optimized for faster response times and lower operational costs. == Service == In its subscription options, the professional plan gives users access to Ernie 4.0 with a payment either for a month or with reduced payment for auto-renewal per month. Meanwhile, Ernie 3.5 is free of charge. Ernie 4.0, the language model for Ernie bot, has information updated to April 2023. == Censorship == Ernie Bot is subject to the Chinese government's censorship regime. In public tests with journalists, Ernie Bot refused to answer questions about CCP general secretary Xi Jinping, the 1989 Tiananmen Square protests and massacre, the persecution of Uyghurs in China in Xinjiang, and the 2019–2020 Hong Kong protests. When queried about the origin of SARS-CoV-2, Ernie Bot stated that it originated among American vape users.
Ed (chatbot)
Ed was a chatbot co-developed by the Los Angeles Unified School District and AllHere Education. Described as a learning acceleration platform, it was the first personal assistant for students in the United States. Part of the district's Individual Acceleration Plan, it was able to interact with students both verbally and visually, offering support in 100 languages. The chatbot was launched on March 20, 2024, as part of the district's plan for academic recovery from the COVID-19 pandemic and to improve overall academic performance. Utilizing artificial intelligence, Ed organizes data and reports on grades, test scores, and attendance, creating individualized plans for each student. After the company behind it, AllHere, collapsed, the district shuttered operations of the chatbot on June 14, 2024. The firm is under investigation by the US Federal Bureau of Investigation. == History == On February 14, 2022, Alberto M. Carvalho became the Superintendent of the Los Angeles Unified School District, pledging to give the district a full academic recovery from the COVID-19 pandemic. In December 2022, he announced the Individual Acceleration Plan for the district, which aimed to provide each student with a unique progress report and help them determine if they were on track to graduate. The district faced criticism from disability advocates for its management of Individualized Education Programs, and in April 2022, the United States Department of Education announced that the district had failed to provide appropriate educational services to students with disabilities during the pandemic. The district had been grappling with significant absenteeism issues since the pandemic, which led to declining academic performance and disengagement among students. On February 17, 2023, the district issued a request for proposals to develop a fully integrated portal system. Later that year, they signed a $6 million, five-year contract with AllHere Education, a Boston-based company founded in 2016. The introduction of Ed follows the public launch of ChatGPT, which has been utilized by both teachers and students in educational settings. On August 4, 2023, during an annual address at the Walt Disney Concert Hall, Carvalho and the Los Angeles Unified School District announced the launch of Ed. The district invested $4 million into the chatbot, with Carvalho noting that this cost would be halved thanks to donor and grant funding. The chatbot was launched on March 20, 2024. Following its launch, a press conference was held to address security and technology concerns. Carvalho stated that the district had collaborated with security companies and incorporated filters to screen for threatening language. Months after its launch, AllHere Education furloughed most of its staff on June 14, citing their “current financial position” on its website as the reason. After learning about the furlough, the district terminated its dealings with AllHere Education. However, it stated its intention to bring the chatbot back in the future once officials determine the best course of action. Carvalho announced that he would appoint an independent task force to review what went wrong with AllHere Education and the chatbot. On February 25, 2026, the FBI served a search warrant on Carvalho’s home and office in connection with AllHere. The FBI also raided the LAUSD's headquarters. == Service == The chatbot was described as a personal assistant and a "one-stop shop for parents and students" who want to see information about a student's attendance and grades, as well as other resources from the district. Additionally, the application can function as an alarm clock, provide daily lunch menus from the school cafeteria, and offer updates on the location of school buses. The chatbot also helps students and parents who do not speak English as their first language by translating displayed information into approximately 100 different languages. The application can also help with submitting applications and give updates on progress and upcoming assignments. The district stated that the primary goal of Ed was to actively motivate students to complete homework and other tasks. == Reception == The chatbot received a mostly positive reception among parents and observers upon its launch. Some parents and teachers expressed caution about the technology, voicing concerns that the district's push for its implementation lacked public accountability. Rob Nelson from the University of Pennsylvania described the district's strategy as risky, saying that the release felt "like the beginning of a Clippy-level disaster". After the chatbot's shutdown, The 74 criticized it for misusing student data. Chris Whiteley, a former software engineer at AllHere Education, alleged that the data collected by the chatbot likely violated the district's data privacy rules.
Cyclodisparity
In vision science, cyclodisparity is the difference in the rotation angle of an object or scene viewed by the left and right eyes. Cyclodisparity can result from the eyes' torsional rotation (cyclorotation) or can be created artificially by presenting to the eyes two images that need to be rotated relative to each other for binocular fusion to take place. == Human and animal vision == The eyes and visual system can compensate for cyclodisparity up to a certain point; if the cyclodisparity is larger than a threshold, the images cannot be fused, resulting stereoblindness, and in double vision in subjects who otherwise have full stereo vision. When a human subject is presented with images that have artificial cyclodisparity, cyclovergence is evoked, that is, a motor response of the eye muscles that rotates the two eyes in opposite directions, thereby reducing cyclodisparity. Visually-induced cyclovergence of up to 8 degrees has been observed in normal subjects. Furthermore, up to about 8 degrees can usually be compensated by purely sensory means, that is, without physical eye rotation. This means that the normal human observer can achieve binocular image fusion in presence of cyclodisparity of up to approximately 16 degrees. Cyclodisparity due to images having been rotated inward can be compensated better when the gaze is directed downwards, and cyclodisparity due to an outward rotation can be compensated better when the gaze is directed upwards. A proposed explanation for this phenomenon is that the motor system is coordinated in such a way that the eyes perform a torsional movement to reduce the size of the search zones and thus the computational load required for solving the correspondence problem. The resulting cyclovergence at near gaze is smaller than the cyclovergence predicted by Listing's law. == Video processing and computer vision == Active camera torsion can be used in machine and computer vision for several purposes. For instance, camera torsion can be used to make improved use of the search range over which matching detectors or stereo matching algorithms operate, or to make a 3D slanted surface appear frontoparallel for further stereo processing. For image compression purposes, images with cyclodisparity are advantageously encoded using global motion compensation using a rotational motion model.
Foodsi
Foodsi is a Polish mobile application that connects customers with restaurants, convenience stores, bakeries and cafes that have a surplus of food, allowing its users to buy the surplus at a reduced price. The service launched in 2019 in Warsaw and has expanded to other major cities in Poland. In 2023, a new feature was introduced in the app, allowing users to buy packages not only with self-pickup but also with delivery. The products range has also been expanded to include unsold magazines, cosmetics or plants. == History == The company was created in 2019 in Poland by Mateusz Kowalczyk and Jakub Fryszczyn. During studies in their home country and abroad, when they made a living working in restaurants and bakeries, they recognized the problem and the scale of food waste. They launched the application by themselves, having previously raised PLN 100,000 on their own for the purpose. Initially, Foodsi was an Android-only app, but over time, an IOS version was developed. In 2022, the startup raised PLN 6 million in a seed round from VC companies including CofounderZone and Status Starter, as well as private investors such as founders of Pyszne.pl. As of December 2023, it claimed more than 5000 businesses, serving over 1,5 million users, have saved nearly 3 million bags of food. == Purpose == Foodsi aims to significantly reduce food waste, which contributes to the Sustainable Development Goals. The application bridges the gap between the customers who are looking for shopping deals and the companies that want to reduce surplus products but are unable to sell them at a normal price. This allows the customers to buy unsold products for as little as 30% of the normal price. The company claims that every 4 out of 5 packages are sold on average. As of 2019 Foodsi employed more than 30 people. By 2024 it was more than 50. For now, Foodsi operates in major Polish cities such as Warsaw, Kraków, Trójmiasto, Wrocław, Poznań etc. However, in the upcoming years, Foodsi plans to expand to other countries. == Use == To start selling surplus, a company must leave Foodsi its contact information to register in the system. Registration in the app is completely free of charge. Then, companies offer available packages anticipating what won’t be sold and post them in the app along with the price so that users can buy them and pick them up. Companies can put their packages in the app at any time during the day. Users can pick up packages from bakeries, grocery stores, restaurants, but also florists and beauty stores. Foodsi charges a small commission on each package from the cooperating companies. If a user wants to start ordering packages from Foodsi, he or she needs to install the app on their mobile phone (Android or IOS) and register an account. The app displays a list of restaurants and other venues available in a specific region set by the user's location. Customers can see the price, address, distance and time range for package pickup. Packages are usually in the form of so-called 'surprise-packages', meaning that customers do not know specifically what kind of food/product will be inside. Some restaurants offer a choice of different package sizes. Prices are up to 70% lower than those of the original products. Customers have to show up at the restaurant to pick up the package using their phone at a time specified in the app. == Awards == Auler All-Stars 2025 - 3rd place Deloitte Technology Fast 50 - 2025 Central Europe Executive Club - Innowacja Roku: Żywność i Rolnictwo - Wyróżnienie (2025) Stena Circular Economy Award - Lider Gospodarki Obiegu Zamkniętego (2025) - wyróżnienie w kategorii start-up wdrażający GOZ na rynku polskim 255th place in the international poll FoodTech 500 2025 Finalist for the EY Entrepreneur Of The Year™ 2025 Wpływowi 2024 - Laureat w kategorii “Zrównoważony rozwój” Supplier of the Year 2024 - XXII Food & Business Forum Supplier of the Year 2024 - VII Sweets & Coffee Forum Innovative Leader 2024 - Leader in Food / Food-Tech Category - Executive Summit “Orzeł Innowacji - Start-up z potencjałem Polska-Świat” (Rzeczpospolita, 2024) 102nd place in the international poll FoodTech 500 2024 Auler 2023 Startup of the Year 2023 according to money.pl Start(up) w zrównoważoną przyszłość Kongresu Kompas ESG 2023 Marka Godna Zaufania according to My Company Polska 2023 184th place in the international poll FoodTech 500 2023 In 2023, Foodsi co-founder Mateusz Kowalczyk was recognized by Forbes magazine and included in its "30 before 30" list.
Dr. Sbaitso
Dr. Sbaitso ( SPAYT-soh) is an artificial intelligence speech synthesis program released late in 1991 by Creative Labs in Singapore for MS-DOS-based personal computers. The name is an acronym for "SoundBlaster Acting Intelligent Text-to-Speech Operator." == History == Dr. Sbaitso was distributed with various sound cards manufactured by Creative Technology in the early 1990s. The text-to-speech engine used is a version of Monologue, which was developed by First Byte Software. Monologue is a later release of First Byte's "SmoothTalker" software from 1984. The program "conversed" with the user as if it were a psychologist, though most of its responses were along the lines of "WHY DO YOU FEEL THAT WAY?" rather than any sort of complicated interaction. When confronted with a phrase it could not understand, it would often reply with something such as "THAT'S NOT MY PROBLEM." Dr. Sbaitso repeated text out loud that was typed after the word "SAY." Repeated swearing or abusive behavior on the part of the user caused Dr. Sbaitso to "break down" in a "PARITY ERROR" before resetting itself. The same would happen, if the user types "SAY PARITY." The program introduced itself with the following lines: HELLO [UserName], MY NAME IS DOCTOR SBAITSO. I AM HERE TO HELP YOU. SAY WHATEVER IS IN YOUR MIND FREELY, OUR CONVERSATION WILL BE KEPT IN STRICT CONFIDENCE. MEMORY CONTENTS WILL BE WIPED OFF AFTER YOU LEAVE, SO, TELL ME ABOUT YOUR PROBLEMS. The program was designed to showcase the digitized voices the cards were able to produce, though the quality was far from lifelike. Additionally, there was a version of this program for Microsoft Windows through the use of a program called Prody Parrot; this version of the software featured a more detailed graphical user interface. The text-to-speech was also used as the voice of 1st Prize from the Baldi's Basics series, albeit slowed down. == Commands == If the user submits "HELP", a list of commands will appear. If the user then submits "M", more commands will appear. There are three pages of commands in total, with guidance on how to use each of the features.