Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.
Model-based clustering
In statistics, cluster analysis is the algorithmic grouping of objects into homogeneous groups based on numerical measurements. Model-based clustering based on a statistical model for the data, usually a mixture model. This has several advantages, including a principled statistical basis for clustering, and ways to choose the number of clusters, to choose the best clustering model, to assess the uncertainty of the clustering, and to identify outliers that do not belong to any group. == Model-based clustering == Suppose that for each of n {\displaystyle n} observations we have data on d {\displaystyle d} variables, denoted by y i = ( y i , 1 , … , y i , d ) {\displaystyle y_{i}=(y_{i,1},\ldots ,y_{i,d})} for observation i {\displaystyle i} . Then model-based clustering expresses the probability density function of y i {\displaystyle y_{i}} as a finite mixture, or weighted average of G {\displaystyle G} component probability density functions: p ( y i ) = ∑ g = 1 G τ g f g ( y i ∣ θ g ) , {\displaystyle p(y_{i})=\sum _{g=1}^{G}\tau _{g}f_{g}(y_{i}\mid \theta _{g}),} where f g {\displaystyle f_{g}} is a probability density function with parameter θ g {\displaystyle \theta _{g}} , τ g {\displaystyle \tau _{g}} is the corresponding mixture probability where ∑ g = 1 G τ g = 1 {\displaystyle \sum _{g=1}^{G}\tau _{g}=1} . Then in its simplest form, model-based clustering views each component of the mixture model as a cluster, estimates the model parameters, and assigns each observation to cluster corresponding to its most likely mixture component. === Gaussian mixture model === The most common model for continuous data is that f g {\displaystyle f_{g}} is a multivariate normal distribution with mean vector μ g {\displaystyle \mu _{g}} and covariance matrix Σ g {\displaystyle \Sigma _{g}} , so that θ g = ( μ g , Σ g ) {\displaystyle \theta _{g}=(\mu _{g},\Sigma _{g})} . This defines a Gaussian mixture model. The parameters of the model, τ g {\displaystyle \tau _{g}} and θ g {\displaystyle \theta _{g}} for g = 1 , … , G {\displaystyle g=1,\ldots ,G} , are typically estimated by maximum likelihood estimation using the expectation-maximization algorithm (EM); see also EM algorithm and GMM model. Bayesian inference is also often used for inference about finite mixture models. The Bayesian approach also allows for the case where the number of components, G {\displaystyle G} , is infinite, using a Dirichlet process prior, yielding a Dirichlet process mixture model for clustering. === Choosing the number of clusters === An advantage of model-based clustering is that it provides statistically principled ways to choose the number of clusters. Each different choice of the number of groups G {\displaystyle G} corresponds to a different mixture model. Then standard statistical model selection criteria such as the Bayesian information criterion (BIC) can be used to choose G {\displaystyle G} . The integrated completed likelihood (ICL) is a different criterion designed to choose the number of clusters rather than the number of mixture components in the model; these will often be different if highly non-Gaussian clusters are present. === Parsimonious Gaussian mixture model === For data with high dimension, d {\displaystyle d} , using a full covariance matrix for each mixture component requires estimation of many parameters, which can result in a loss of precision, generalizabity and interpretability. Thus it is common to use more parsimonious component covariance matrices exploiting their geometric interpretation. Gaussian clusters are ellipsoidal, with their volume, shape and orientation determined by the covariance matrix. Consider the eigendecomposition of a matrix Σ g = λ g D g A g D g T , {\displaystyle \Sigma _{g}=\lambda _{g}D_{g}A_{g}D_{g}^{T},} where D g {\displaystyle D_{g}} is the matrix of eigenvectors of Σ g {\displaystyle \Sigma _{g}} , A g = diag { A 1 , g , … , A d , g } {\displaystyle A_{g}={\mbox{diag}}\{A_{1,g},\ldots ,A_{d,g}\}} is a diagonal matrix whose elements are proportional to the eigenvalues of Σ g {\displaystyle \Sigma _{g}} in descending order, and λ g {\displaystyle \lambda _{g}} is the associated constant of proportionality. Then λ g {\displaystyle \lambda _{g}} controls the volume of the ellipsoid, A g {\displaystyle A_{g}} its shape, and D g {\displaystyle D_{g}} its orientation. Each of the volume, shape and orientation of the clusters can be constrained to be equal (E) or allowed to vary (V); the orientation can also be spherical, with identical eigenvalues (I). This yields 14 possible clustering models, shown in this table: It can be seen that many of these models are more parsimonious, with far fewer parameters than the unconstrained model that has 90 parameters when G = 4 {\displaystyle G=4} and d = 9 {\displaystyle d=9} . Several of these models correspond to well-known heuristic clustering methods. For example, k-means clustering is equivalent to estimation of the EII clustering model using the classification EM algorithm. The Bayesian information criterion (BIC) can be used to choose the best clustering model as well as the number of clusters. It can also be used as the basis for a method to choose the variables in the clustering model, eliminating variables that are not useful for clustering. Different Gaussian model-based clustering methods have been developed with an eye to handling high-dimensional data. These include the pgmm method, which is based on the mixture of factor analyzers model, and the HDclassif method, based on the idea of subspace clustering. The mixture-of-experts framework extends model-based clustering to include covariates. == Example == We illustrate the method with a dateset consisting of three measurements (glucose, insulin, sspg) on 145 subjects for the purpose of diagnosing diabetes and the type of diabetes present. The subjects were clinically classified into three groups: normal, chemical diabetes and overt diabetes, but we use this information only for evaluating clustering methods, not for classifying subjects. The BIC plot shows the BIC values for each combination of the number of clusters, G {\displaystyle G} , and the clustering model from the Table. Each curve corresponds to a different clustering model. The BIC favors 3 groups, which corresponds to the clinical assessment. It also favors the unconstrained covariance model, VVV. This fits the data well, because the normal patients have low values of both sspg and insulin, while the distributions of the chemical and overt diabetes groups are elongated, but in different directions. Thus the volumes, shapes and orientations of the three groups are clearly different, and so the unconstrained model is appropriate, as selected by the model-based clustering method. The classification plot shows the classification of the subjects by model-based clustering. The classification was quite accurate, with a 12% error rate as defined by the clinical classification. Other well-known clustering methods performed worse with higher error rates, such as single-linkage clustering with 46%, average link clustering with 30%, complete-linkage clustering also with 30%, and k-means clustering with 28%. == Outliers in clustering == An outlier in clustering is a data point that does not belong to any of the clusters. One way of modeling outliers in model-based clustering is to include an additional mixture component that is very dispersed, with for example a uniform distribution. Another approach is to replace the multivariate normal densities by t {\displaystyle t} -distributions, with the idea that the long tails of the t {\displaystyle t} -distribution would ensure robustness to outliers. However, this is not breakdown-robust. A third approach is the "tclust" or data trimming approach which excludes observations identified as outliers when estimating the model parameters. == Non-Gaussian clusters and merging == Sometimes one or more clusters deviate strongly from the Gaussian assumption. If a Gaussian mixture is fitted to such data, a strongly non-Gaussian cluster will often be represented by several mixture components rather than a single one. In that case, cluster merging can be used to find a better clustering. A different approach is to use mixtures of complex component densities to represent non-Gaussian clusters. == Non-continuous data == === Categorical data === Clustering multivariate categorical data is most often done using the latent class model. This assumes that the data arise from a finite mixture model, where within each cluster the variables are independent. === Mixed data === These arise when variables are of different types, such as continuous, categorical or ordinal data. A latent class model for mixed data assumes local independence between the variable. The location model relaxes the local independence assumption. The clustMD approach assumes that the observed variables are manifestations of underlying continuous Gaussian latent
Semantic heterogeneity
Semantic heterogeneity is when database schema or datasets for the same domain are developed by independent parties, resulting in differences in meaning and interpretation of data values. Beyond structured data, the problem of semantic heterogeneity is compounded due to the flexibility of semi-structured data and various tagging methods applied to documents or unstructured data. Semantic heterogeneity is one of the more important sources of differences in heterogeneous datasets. Yet, for multiple data sources to interoperate with one another, it is essential to reconcile these semantic differences. Decomposing the various sources of semantic heterogeneities provides a basis for understanding how to map and transform data to overcome these differences. == Classification == One of the first known classification schemes applied to data semantics is from William Kent in the late 80s. Kent's approach dealt more with structural mapping issues than differences in meaning, which he pointed to data dictionaries as potentially solving. One of the most comprehensive classifications is from Pluempitiwiriyawej and Hammer, "Classification Scheme for Semantic and Schematic Heterogeneities in XML Data Sources". They classify heterogeneities into three broad classes: Structural conflicts arise when the schema of the sources representing related or overlapping data exhibit discrepancies. Structural conflicts can be detected when comparing the underlying schema. The class of structural conflicts includes generalization conflicts, aggregation conflicts, internal path discrepancy, missing items, element ordering, constraint and type mismatch, and naming conflicts between the element types and attribute names. Domain conflicts arise when the semantics of the data sources that will be integrated exhibit discrepancies. Domain conflicts can be detected by looking at the information contained in the schema and using knowledge about the underlying data domains. The class of domain conflicts includes schematic discrepancy, scale or unit, precision, and data representation conflicts. Data conflicts refer to discrepancies among similar or related data values across multiple sources. Data conflicts can only be detected by comparing the underlying sources. The class of data conflicts includes ID-value, missing data, incorrect spelling, and naming conflicts between the element contents and the attribute values. Moreover, mismatches or conflicts can occur between set elements (a "population" mismatch) or attributes (a "description" mismatch). Michael Bergman expanded upon this schema by adding a fourth major explicit category of language, and also added some examples of each kind of semantic heterogeneity, resulting in about 40 distinct potential categories . This table shows the combined 40 possible sources of semantic heterogeneities across sources: A different approach toward classifying semantics and integration approaches is taken by Sheth et al. Under their concept, they split semantics into three forms: implicit, formal and powerful. Implicit semantics are what is either largely present or can easily be extracted; formal languages, though relatively scarce, occur in the form of ontologies or other description logics; and powerful (soft) semantics are fuzzy and not limited to rigid set-based assignments. Sheth et al.'s main point is that first-order logic (FOL) or description logic is inadequate alone to properly capture the needed semantics. == Relevant applications == Besides data interoperability, relevant areas in information technology that depend on reconciling semantic heterogeneities include data mapping, semantic integration, and enterprise information integration, among many others. From the conceptual to actual data, there are differences in perspective, vocabularies, measures and conventions once any two data sources are brought together. Explicit attention to these semantic heterogeneities is one means to get the information to integrate or interoperate. A mere twenty years ago, information technology systems expressed and stored data in a multitude of formats and systems. The Internet and Web protocols have done much to overcome these sources of differences. While there is a large number of categories of semantic heterogeneity, these categories are also patterned and can be anticipated and corrected. These patterned sources inform what kind of work must be done to overcome semantic differences where they still reside.
Lancichinetti–Fortunato–Radicchi benchmark
Lancichinetti–Fortunato–Radicchi benchmark is an algorithm that generates benchmark networks (artificial networks that resemble real-world networks). They have a priori known communities and are used to compare different community detection methods. The advantage of the benchmark over other methods is that it accounts for the heterogeneity in the distributions of node degrees and of community sizes. == The algorithm == The node degrees and the community sizes are distributed according to a power law, with different exponents. The benchmark assumes that both the degree and the community size have power law distributions with different exponents, γ {\displaystyle \gamma } and β {\displaystyle \beta } , respectively. N {\displaystyle N} is the number of nodes and the average degree is ⟨ k ⟩ {\displaystyle \langle k\rangle } . There is a mixing parameter μ {\displaystyle \mu } , which is the average fraction of neighboring nodes of a node that do not belong to any community that the benchmark node belongs to. This parameter controls the fraction of edges that are between communities. Thus, it reflects the amount of noise in the network. At the extremes, when μ = 0 {\displaystyle \mu =0} all links are within community links, if μ = 1 {\displaystyle \mu =1} all links are between nodes belonging to different communities. One can generate the benchmark network using the following steps. Step 1: Generate a network with nodes following a power law distribution with exponent γ {\displaystyle \gamma } and choose extremes of the distribution k min {\displaystyle k_{\min }} and k max {\displaystyle k_{\max }} to get desired average degree is ⟨ k ⟩ {\displaystyle \langle k\rangle } . Step 2: ( 1 − μ ) {\displaystyle (1-\mu )} fraction of links of every node is with nodes of the same community, while fraction μ {\displaystyle \mu } is with the other nodes. Step 3: Generate community sizes from a power law distribution with exponent β {\displaystyle \beta } . The sum of all sizes must be equal to N {\displaystyle N} . The minimal and maximal community sizes s min {\displaystyle s_{\min }} and s max {\displaystyle s_{\max }} must satisfy the definition of community so that every non-isolated node is in at least in one community: s min > k min {\displaystyle s_{\min }>k_{\min }} s max > k max {\displaystyle s_{\max }>k_{\max }} Step 4: Initially, no nodes are assigned to communities. Then, each node is randomly assigned to a community. As long as the number of neighboring nodes within the community does not exceed the community size a new node is added to the community, otherwise stays out. In the following iterations the “homeless” node is randomly assigned to some community. If that community is complete, i.e. the size is exhausted, a randomly selected node of that community must be unlinked. Stop the iteration when all the communities are complete and all the nodes belong to at least one community. Step 5: Implement rewiring of nodes keeping the same node degrees but only affecting the fraction of internal and external links such that the number of links outside the community for each node is approximately equal to the mixing parameter μ {\displaystyle \mu } . == Testing == Consider a partition into communities that do not overlap. The communities of randomly chosen nodes in each iteration follow a p ( C ) {\displaystyle p(C)} distribution that represents the probability that a randomly picked node is from the community C {\displaystyle C} . Consider a partition of the same network that was predicted by some community finding algorithm and has p ( C 2 ) {\displaystyle p(C_{2})} distribution. The benchmark partition has p ( C 1 ) {\displaystyle p(C_{1})} distribution. The joint distribution is p ( C 1 , C 2 ) {\displaystyle p(C_{1},C_{2})} . The similarity of these two partitions is captured by the normalized mutual information. I n = ∑ C 1 , C 2 p ( C 1 , C 2 ) log 2 p ( C 1 , C 2 ) p ( C 1 ) p ( C 2 ) 1 2 H ( { p ( C 1 ) } ) + 1 2 H ( { p ( C 2 ) } ) {\displaystyle I_{n}={\frac {\sum _{C_{1},C_{2}}p(C_{1},C_{2})\log _{2}{\frac {p(C_{1},C_{2})}{p(C_{1})p(C_{2})}}}{{\frac {1}{2}}H(\{p(C_{1})\})+{\frac {1}{2}}H(\{p(C_{2})\})}}} If I n = 1 {\displaystyle I_{n}=1} the benchmark and the detected partitions are identical, and if I n = 0 {\displaystyle I_{n}=0} then they are independent of each other.
Microsoft Query
Microsoft Query is a visual method of creating database queries using examples based on a text string, the name of a document or a list of documents. The QBE system converts the user input into a formal database query using Structured Query Language (SQL) on the backend, allowing the user to perform powerful searches without having to explicitly compose them in SQL, and without even needing to know SQL. It is derived from Moshé M. Zloof's original Query by Example (QBE) implemented in the mid-1970s at IBM's Research Centre in Yorktown, New York. In the context of Microsoft Access, QBE is used for introducing students to database querying, and as a user-friendly database management system for small businesses. Microsoft Excel allows results of QBE queries to be embedded in spreadsheets.
CodeCheck
CodeCheck is a mobile app that provides consumers with information about the ingredients in cosmetic products, as well as the ingredients and nutritional values of food. Users can access this information by scanning the product’s barcode with a smartphone or by using a text-based search. The app is available for iOS and Android devices in Germany, Austria, Switzerland, the United Kingdom, the United States, and the Netherlands. == History == CodeCheck was founded in 2010 as an association, online database, and app by Roman Bleichenbacher, who was then a student in Zurich. A website of the same name had already been launched in 2002, where users could enter information about ingredients, nutritional values, and manufacturers of products. The first round of financing took place in July 2014 and raised over 1.1 million Swiss francs, which coincided with the founding of CodeCheck AG. Investors included Doodle founders Myke Näf and Paul E. Sevinç. The company subsequently expanded to Austria and Germany. In the same year, Boris Manhart became CEO. CodeCheck GmbH was established in Berlin in 2016. The app became available in the United States in 2017 and in the United Kingdom in November 2019. In 2020, it was also launched in the Netherlands. Following insolvency proceedings, the app has been owned by Producto Check GmbH since 2022. == Functions == The app can be used to scan the barcode of food and cosmetic products. It then displays information about ingredients, nutritional values, manufacturers and certification labels. For many years, users were able to enter and edit product information themselves and indicate advantages and disadvantages of individual products. Since 2020, the app has placed greater emphasis on machine text recognition. The collected data is combined with substance ratings using an algorithm. These ratings are based on scientific studies and expert assessments, including those from the Consumer Advice Centre in Hamburg, Greenpeace, the WWF and the German Association for the Environment and Nature Conservation (BUND e. V.), and cannot be modified by users or manufacturers. The app also provides information on the sugar and fat content of food products. In addition, it indicates whether a product contains hormone-active substances, microplastics, palm oil, animal-derived ingredients, lactose or gluten. Since 2020, the app has displayed a climate score for food products in cooperation with the Eaternity Institute. == Financing == CodeCheck is primarily financed through native advertising and banner ads. Since 2018, the company has also offered analysis services and survey tools directly to fast-moving consumer goods (FMCG) manufacturers. In addition, access to the API is available, enabling other companies to use the product database. With the introduction of a subscription model in 2019, the CodeCheck app can be used ad-free and in offline mode. Since 2021, CodeCheck has also offered its own “Green Label” certification for manufacturers. Products are certified if at least 90 percent of their ingredients are classified as harmless. == Awards == In May 2015, the app topped the download charts for the first time, reaching 2.3 million installations. By September 2019, the app had once again reached the top of the German app charts, surpassing five million downloads.
Run-time algorithm specialization
In computer science, run-time algorithm specialization is a methodology for creating efficient algorithms for costly computation tasks of certain kinds. The methodology originates in the field of automated theorem proving and, more specifically, in the Vampire theorem prover project. The idea is inspired by the use of partial evaluation in optimising program translation. Many core operations in theorem provers exhibit the following pattern. Suppose that we need to execute some algorithm a l g ( A , B ) {\displaystyle {\mathit {alg}}(A,B)} in a situation where a value of A {\displaystyle A} is fixed for potentially many different values of B {\displaystyle B} . In order to do this efficiently, we can try to find a specialization of a l g {\displaystyle {\mathit {alg}}} for every fixed A {\displaystyle A} , i.e., such an algorithm a l g A {\displaystyle {\mathit {alg}}_{A}} , that executing a l g A ( B ) {\displaystyle {\mathit {alg}}_{A}(B)} is equivalent to executing a l g ( A , B ) {\displaystyle {\mathit {alg}}(A,B)} . The specialized algorithm may be more efficient than the generic one, since it can exploit some particular properties of the fixed value A {\displaystyle A} . Typically, a l g A ( B ) {\displaystyle {\mathit {alg}}_{A}(B)} can avoid some operations that a l g ( A , B ) {\displaystyle {\mathit {alg}}(A,B)} would have to perform, if they are known to be redundant for this particular parameter A {\displaystyle A} . In particular, we can often identify some tests that are true or false for A {\displaystyle A} , unroll loops and recursion, etc. == Difference from partial evaluation == The key difference between run-time specialization and partial evaluation is that the values of A {\displaystyle A} on which a l g {\displaystyle {\mathit {alg}}} is specialised are not known statically, so the specialization takes place at run-time. There is also an important technical difference. Partial evaluation is applied to algorithms explicitly represented as codes in some programming language. At run-time, we do not need any concrete representation of a l g {\displaystyle {\mathit {alg}}} . We only have to imagine a l g {\displaystyle {\mathit {alg}}} when we program the specialization procedure. All we need is a concrete representation of the specialized version a l g A {\displaystyle {\mathit {alg}}_{A}} . This also means that we cannot use any universal methods for specializing algorithms, which is usually the case with partial evaluation. Instead, we have to program a specialization procedure for every particular algorithm a l g {\displaystyle {\mathit {alg}}} . An important advantage of doing so is that we can use some powerful ad hoc tricks exploiting peculiarities of a l g {\displaystyle {\mathit {alg}}} and the representation of A {\displaystyle A} and B {\displaystyle B} , which are beyond the reach of any universal specialization methods. == Specialization with compilation == The specialized algorithm has to be represented in a form that can be interpreted. In many situations, usually when a l g A ( B ) {\displaystyle {\mathit {alg}}_{A}(B)} is to be computed on many values of B {\displaystyle B} in a row, a l g A {\displaystyle {\mathit {alg}}_{A}} can be written as machine code instructions for a special abstract machine, and it is typically said that A {\displaystyle A} is compiled. The code itself can then be additionally optimized by answer-preserving transformations that rely only on the semantics of instructions of the abstract machine. The instructions of the abstract machine can usually be represented as records. One field of such a record, an instruction identifier (or instruction tag), would identify the instruction type, e.g. an integer field may be used, with particular integer values corresponding to particular instructions. Other fields may be used for storing additional parameters of the instruction, e.g. a pointer field may point to another instruction representing a label, if the semantics of the instruction require a jump. All instructions of the code can be stored in a traversable data structure such as an array, linked list, or tree. Interpretation (or execution) proceeds by fetching instructions in some order, identifying their type, and executing the actions associated with said type. In many programming languages, such as C and C++, a simple switch statement may be used to associate actions with different instruction identifiers. Modern compilers usually compile a switch statement with constant (e.g. integer) labels from a narrow range by storing the address of the statement corresponding to a value i {\displaystyle i} in the i {\displaystyle i} -th cell of a special array, as a means of efficient optimisation. This can be exploited by taking values for instruction identifiers from a small interval of values. == Data-and-algorithm specialization == There are situations when many instances of A {\displaystyle A} are intended for long-term storage and the calls of a l g ( A , B ) {\displaystyle {\mathit {alg}}(A,B)} occur with different B {\displaystyle B} in an unpredictable order. For example, we may have to check a l g ( A 1 , B 1 ) {\displaystyle {\mathit {alg}}(A_{1},B_{1})} first, then a l g ( A 2 , B 2 ) {\displaystyle {\mathit {alg}}(A_{2},B_{2})} , then a l g ( A 1 , B 3 ) {\displaystyle {\mathit {alg}}(A_{1},B_{3})} , and so on. In such circumstances, full-scale specialization with compilation may not be suitable due to excessive memory usage. However, we can sometimes find a compact specialized representation A ′ {\displaystyle A^{\prime }} for every A {\displaystyle A} , that can be stored with, or instead of, A {\displaystyle A} . We also define a variant a l g ′ {\displaystyle {\mathit {alg}}^{\prime }} that works on this representation and any call to a l g ( A , B ) {\displaystyle {\mathit {alg}}(A,B)} is replaced by a l g ′ ( A ′ , B ) {\displaystyle {\mathit {alg}}^{\prime }(A^{\prime },B)} , intended to do the same job faster.