AI Analytics Dashboard

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  SMBGhost

  SMBGhost (or SMBleedingGhost or CoronaBlue) is a type of security vulnerability, with wormlike features, that affects Windows 10 computers and was first reported publicly on 10 March 2020. == Security vulnerability == A proof of concept (PoC) exploit code was published 1 June 2020 on GitHub by a security researcher. The code could possibly spread to millions of unpatched computers, resulting in as much as tens of billions of dollars in losses. Microsoft recommends all users of Windows 10 versions 1903 and 1909 and Windows Server versions 1903 and 1909 to install patches, and states, "We recommend customers install updates as soon as possible as publicly disclosed vulnerabilities have the potential to be leveraged by bad actors ... An update for this vulnerability was released in March [2020], and customers who have installed the updates, or have automatic updates enabled, are already protected." Workarounds, according to Microsoft, such as disabling SMB compression and blocking port 445, may help but may not be sufficient. According to the advisory division of Homeland Security, "Malicious cyber actors are targeting unpatched systems with the new [threat], ... [and] strongly recommends using a firewall to block server message block ports from the internet and to apply patches to critical- and high-severity vulnerabilities as soon as possible."

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  Encyclopaedistics

  Encyclopaedistics or encyclopaedics as a discipline, is the academic scholarship of encyclopedias as sources of encyclopedic knowledge and cultural objects as well; in this sense, this discipline is also known as "encyclopaedia studies" and can be termed as "theoretical encyclopaediography" by analogy with theoretical lexicography. Encyclopaedistics as a practical activity (profession or business) also called "encyclopaedic practice" or "encyclopedism" is the process of assembling encyclopaedias available to the public for sale or for free (encyclopaedia publishing or practical encyclopediography). In this sense, it is the art or craft of writing, compiling, and editing the paper or online encyclopedias. As a practical activity, encyclopaedistics originated in the Middle Ages in connection with the development of compendiums based on alphabetical structuring (e.g. first edition of Polyanthea by Dominicus Nanus Mirabellius). Encyclopaedistics is often defined as "the art and science of selecting and disseminating the information most significant to mankind". == Field of study == Encyclopaedistics is a specialized aspect of information science and communication science. At the same time, encyclopaedistics is also considered as one of scholarly disciplines which are seen as auxiliary for historical research (auxiliary sciences of history) . Third, encyclopaedics is a domain of philosophy (Romanticism). This term associated with German philosophers of the 18th century, such as Novalis, Friedrich Schlegel, who sought to create a "Scientific Bible" - both real and ideal book as the quintessence of human education (enlightenment). In any case, the most popular topics in encyclopaedia studies refferd the history of organization of encyclopaedic knowledge, encyclopaedic knowledge determination and selection, glossary composition, current state of development of encyclopaedic activity, features of making encyclopaedias and encyclopaedic articles, usage, role and significance of encyclopaedias, typology of encyclopaedic literature, encyclopaedists and encyclopaedic schools, opposition of classical encyclopaedias and Wikipedia as well as paper encyclopaedias and online encyclopaedias, case experience in building encyclopedias etc. In general, scholarly studies contribute to appearance of successful well-crafted encyclopaedias with high-quality articles. == Contemporary encyclopaedic practice == Today, academic institutions, universities, and publishing companies worldwide are engaged in encyclopaedic activity building national, multinational (universal), regional and subject-specific encyclopaedias, or doing studies related encyclopaedias. The development of national encyclopaedias is one of the prerogatives of the European Parliament in the policy of protection of accurate and verified information and in the fight against mis- and disinformation as well as in the policy of protecting, promoting and projecting Europe's values and interests in the world.

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  Technical data management system

  A technical data management system (TDMS) is a document management system (DMS) pertaining to the management of technical and engineering drawings and documents. Often the data are contained in 'records' of various forms, such as on paper, microfilms or digital media. Hence technical data management is also concerned with record management involving technical data. Technical document management systems are used within large organisations with large scale projects involving engineering. For example, a TDMS can be used for integrated steel plants (ISP), automobile factories, aero-space facilities, infrastructure companies, city corporations, research organisations, etc. In such organisations, technical archives or technical documentation centres are created as central facilities for effective management of technical data and records. TDMS functions are similar to that of conventional archive functions in concepts, except that the archived materials in this case are essentially engineering drawings, survey maps, technical specifications, plant and equipment data sheets, feasibility reports, project reports, operation and maintenance manuals, standards, etc. Document registration, indexing, repository management, reprography, etc. are parts of TDMS. Various kinds of sophisticated technologies such as document scanners, microfilming and digitization camera units, wide format printers, digital plotters, software, etc. are available, making TDMS functions an easier process than previous times. == Constituents of a technical data management system == Technical data refers to both scientific and technical information recorded and presented in any form or manner (excluding financial and management information). A Technical Data Management System is created within an organisation for archiving and sharing information such as technical specifications, datasheets and drawings. Similar to other types of data management system, a Technical Data Management System consists of the 4 crucial constituents mentioned below. === Data planning === Data plans (long-term or short-term) are constructed as the first essential step of a proper and complete TDMS. It is created to ultimately help with the 3 other constituents, data acquisition, data management and data sharing. A proper data plan should not exceed 2 pages and should address the following basics: Types of data (samples, experiment results, reports, drawings, etc.) and metadata (data that summarizes and describes other data. In this case, it refers to details such as sample sizes, experiment conditions and procedures, dates of reports, explanations of drawings, etc.) Means of researches and collections of data (field works, experiments in production lines, etc.) Costs of researches Policies for access, sharing (re-use within the organisation and re-distribution to the public) Proposals for archiving data and maintaining access to it === Data acquisition === Raw data is collected from primary sites of the organisations through the use of modern technologies. Please reference the table below for examples. The data collected is then transferred to technical data centres for data management. === Data management === After data acquisition, data is sorted out, whilst useful data is archived, unwanted data is disposed. When managing and archiving data, the features below of the data are considered. Names, labels, values and descriptions for variables and records. (In the case of TDMS, one example is names of equipments on an equipment datasheet) Derived data from the original data, with code, algorithm or command file used to create them. (In the case of TDMS, one example is an expectation report derived from the analysis of an equipment datasheet) Metadata associates with the data being archived === Data sharing === Archived and managed data are accessible to rightful entities. A proper and complete TDMS should share data to a suitable extent, under suitable security, in order to achieve optimal usage of data within the organisation. It aims for easy access when reused by other researchers and hence it enhances other research processes. Data is often referred in other tests and technical specifications, where new analysis is generated, managed and archived again. As a result, data is flowing within the organisation under effective management through the use of TDMS. == Advantages and disadvantages of usage of technical data management systems == There are strengths and weakness when using technical data management systems (TDMS) to archive data. Some of the advantages and disadvantages are listed below. === Advantages === ==== 1. Faster and easier data management ==== Since TDMS is integrated into the organisation's systems, whenever workers develop data files (SolidWorks, AutoCAD, Microsoft Word, etc.), they can also archive and manage data, linking what they need to their current work, at the same time they can also update the archives with useful data. This speeds up working processes and makes them more efficient. ==== 2. Increased security ==== All data files are centralized, hence internal and external data leakages are less likely to happen, and the data flow is more closely monitored. As a result, data in the organisation is more secured. ==== 3. Increased collaboration within the organisation ==== Since the data files are centralized and the data flow within the organisation increases, researchers and workers within the organisation are able to work on joint projects. More complex tasks can be performed for higher yields. ==== 4. Compatible to various formats of data ==== TDMS is compatible to many formats of data, from basic data like Microsoft Words to complex data like voice data. This enhances the quality of the management of data archived. === Disadvantages === ==== 1. Higher financial costs ==== Implementing TDMS into the organisation's systems involves monetary costs. Maintenance costs certain amount of human resources and money as well. These resources involve opportunity costs as they can be utilized in other aspects. ==== 2. Lower stability ==== Since TDMS manages and centralizes all the data the organisation processes, it links the working processes within the whole organisation together. It also increases the vulnerability of the organisation data network. If TDMS is not stable enough or when it is exposed to hacker and virus attacks, the organisation's data flow might shut down completely, affecting the work in an organisation-wide scale and leading to a lower stability as results. == Comparison between traditional data management approaches and technical data management systems == Test engineers and researchers are facing great challenges in turning complex test results and simulation data into usable information for higher yields of firms. These challenges are listed below. Increase in complication of designs Reduced in time and budgets available Higher quality is demanded === Traditional data management approaches === Many organisations are still applying the conventional file management systems, due to the difficulty in building a proper and complete archives for data management. The first approach is the simple file-folder system. This costs the problem of ineffectiveness as workers and researchers have to manually go through numerous layers of systems and files for the target data. Moreover, the target data may contain files with different formats and these files may not be stored in the same machine. These files are also easily lost if renamed or moved to another location. The second approach is conventional databases such as Oracle. These databases are capable of enabling easy search and access of data. However, a great drawback is that huge effort for preparing and modeling the data is required. For large-scale projects, huge monetary costs are induced, and extra IT human resources must be employed for constant handling, expanding and maintaining the inflexible system, which is custom for specific tasks, instead of all tasks. In the long-term, it is not cost-effective. === Technical data management systems (TDMS) === TDMS is developed based on 3 principles, flexible and organized file storage, self-scaling hybrid data index, and an interactive post-processing environment. The system in practical, mainly consists of 3 components, data files with essential and relevant Metadata, data finders for organizing and managing data regardless of files formats, and, a software of searching, analyzing and reporting. With metadata attached to original data files, the data finder can identify different related data files during searches, even if they are in different file formats. TDMS hence allows researchers to search for data like browsing the Internet. Last but not least, it can adapt to changes and update itself according to the changes, unlike databases. == Comparison between strong information systems and weak information systems == Complex organizations may need large amounts

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  AI-assisted reverse engineering

  AI-assisted reverse engineering (AIARE) is a branch of computer science that leverages artificial intelligence (AI), notably machine learning (ML) strategies, to augment and automate the process of reverse engineering. The latter involves breaking down a product, system, or process to comprehend its structure, design, and functionality. AIARE was primarily introduced in the early years of the 21st century, witnessing substantial advancements from the mid-2010s onwards. == Overview == Conventionally, reverse engineering is conducted by specialists who dismantle a system to grasp its working principles, often for the purposes of reproduction, modification, enhancement of compatibility, or forensic examination. This method, while efficient, can be laborious and time-intensive, particularly when dealing with intricate software or hardware systems. AIARE integrates machine learning algorithms to either partially automate or augment this process. It is capable of detecting patterns, relationships, structures, and potential vulnerabilities within the analyzed system, frequently surpassing human experts in speed and accuracy. This has rendered AIARE a critical tool in numerous fields, including cybersecurity, software development, and hardware design and analysis. == Techniques == AIARE encompasses several AI methodologies: === Supervised learning === Supervised learning employs tagged data to train models to recognize system components, their operations, and their interconnections. This method is particularly helpful in software analysis to discover vulnerabilities or enhance compatibility. === Unsupervised learning === Unsupervised learning is utilized to detect concealed patterns and structures in untagged data. It proves beneficial in comprehending complex systems where there's no evident labeling or mapping of components. === Reinforcement learning === Reinforcement learning is employed to build models that progressively refine their system understanding through a process of trial and error. This method is often implemented when deciphering a system's functionality under various circumstances or configurations. === Deep learning === Deep learning is employed for analysis of high-dimensional data. For instance, deep learning techniques can aid in examining the layout and connections of integrated circuits (ICs), substantially reducing the manual effort required for reverse engineering. == Benefits == === Usable Security === AIARE expands usable security as reverse engineering is traditionally slow and highly specialized as it produces dense, low-level information (usually in Assembly or C) when using tools like Ghidra. The use of multiple different methods to interface with models today (such as through chat bots like ChatGPT) greatly reduces the barrier to entry by providing a clear way to interact with the user and even providing meaningful decompiled source code. In addition, either done automatically or through prompt engineering, a model is capable of producing a high-level summary and explanation of its reverse engineering efforts in human-readable form that doesn't require much knowledge on code. === Speedup === AIARE is capable of processing data much faster than humans, providing a boost in speed when analyzing said data. In the context of computer security, this can greatly speed up incident management or response and malware detection as AIARE can be automated to drastically reduce the manual effort usually associated with reverse engineering. == Limitations == In an effort to improve readability for reverse engineering, AI-generated code may introduce erroneous bugs not present in the source. This compromises the correctness of the code if not carefully validated and will throw off reverse engineering efforts. Additionally, AIARE's weakness in zero-shot prompting makes gathering accurate data without reference data in the prompt more inconsistent, thus requiring a user to provide some quality data of their own that hurts its usability.

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  Amazon Elastic Compute Cloud

  Amazon Elastic Compute Cloud (EC2) is a part of Amazon's cloud-computing platform, Amazon Web Services (AWS), that allows users to rent virtual computers on which to run their own computer applications. EC2 encourages scalable deployment of applications by providing a web service through which a user can boot an Amazon Machine Image (AMI) to configure a virtual machine, which Amazon calls an "instance", containing any software desired. A user can create, launch, and terminate server-instances as needed, paying by the second for active servers – hence the term "elastic". EC2 provides users with control over the geographical location of instances that allows for latency optimization and high levels of redundancy. In November 2010, Amazon switched its own retail website platform to EC2 and AWS. == History == Amazon announced a limited public beta test of EC2 on August 25, 2006, offering access on a first-come, first-served basis. Amazon added two new instance types (Large and Extra-Large) on October 16, 2007. On May 29, 2008, two more types were added, High-CPU Medium and High-CPU Extra Large. There were twelve types of instances available. Amazon added three new features on March 27, 2008: static IP addresses, availability zones, and user-selectable kernels. On August 20, 2008, Amazon added Elastic Block Store (EBS). This provides persistent storage, a feature that had been lacking since the service was introduced. Amazon EC2 went into full production when it dropped the beta label on October 23, 2008. On the same day, Amazon announced the following features: a service level agreement for EC2, Microsoft Windows in beta form on EC2, Microsoft SQL Server in beta form on EC2, plans for an AWS management console, and plans for load balancing, autoscaling, and cloud monitoring services. These features were subsequently added on May 18, 2009. Amazon EC2 was developed mostly by a team in Cape Town, South Africa led by Chris Pinkham. Pinkham provided the initial architecture guidance for EC2 and then built the team and led the development of the project along with Willem van Biljon. == Instance types == Initially, EC2 used Xen virtualization exclusively. However, on November 6, 2017, Amazon announced the new C5 family of instances that were based on a custom architecture around the KVM hypervisor, called Nitro. Each virtual machine, called an "instance", functions as a virtual private server. Amazon sizes instances based on "Elastic Compute Units". The performance of otherwise identical virtual machines may vary. On November 28, 2017, AWS announced a bare-metal instance, a departure from exclusively offering virtualized instance types. As of January 2019, the following instance types were offered: General Purpose: A1, T3, T2, M5, M5a, M4, T3a Compute Optimized: C5, C5n, C4 Memory Optimized: R5, R5a, R4, X1e, X1, High Memory, z1d Accelerated Computing: P3, P2, G3, F1 Storage Optimized: H1, I3, D2 As of April 2018, the following payment methods by instance were offered: On-demand: pay by the hour without commitment. Reserved: rent instances with one-time payment receiving discounts on the hourly charge. Spot: bid-based service: runs the jobs only if the spot price is below the bid specified by bidder. The spot price is claimed to be supply-demand based, however a 2011 study concluded that the price was generally not set to clear the market, but was dominated by an undisclosed reserve price. In 2025, AWS expanded EC2 with the compute-optimized C8gn family, powered by Graviton4 and offering up to 600 Gbit/s network bandwidth (about 30% higher compute performance than C7gn), and introduced G6f fractional-GPU instances that let customers provision one-eighth, one-quarter, or one-half of an NVIDIA L4 GPU for right-sized graphics/ML workloads. === Cost === As of April 2018, Amazon charged about $0.0058 per hour ($4.176 per month) for the smallest "Nano Instance" (t2.nano) virtual machine running Linux or Windows. Storage-optimized instances cost as much as $4.992 per hour (i3.16xlarge). "Reserved" instances can go as low as $2.50 per month for a three-year prepaid plan. The data transfer charge ranges from free to $0.12 per gigabyte, depending on the direction and monthly volume (inbound data transfer is free on all AWS services). EC2 costs can be analyzed using the Amazon Cost and Usage Report. There are many different cost categories for EC2 including: hourly Instance Charges, Data Transfer, EBS Volumes, EBS Volume Snapshots, and Nat Gateway. === Free tier === As of December 2010 Amazon offered a bundle of free resource credits to new account holders. The credits are designed to run a "micro" sized server, storage (EBS), and bandwidth for one year. Unused credits cannot be carried over from one month to the next. === Reserved instances === Reserved instances enable EC2 or RDS service users to reserve an instance for one or three years. The corresponding hourly rate charged by Amazon to operate the instance is 35 to 75% lower than the rate charged for on-demand instances. Reserved instances can be purchased with three different payment options: All Upfront, Partial Upfront and No Upfront. The different purchase options allow for different structuring of payment models, with a larger discount given to customers that pay their reservation upfront. Reserved Instances are purchased based on a resource commitment. These reservations are made based on an instance type and a count of that instance type. For example, you could reserve 100 i3.large instances for a 3-year term. In September 2016, AWS announced several enhancements to Reserved instances, introducing a new feature called scope and a new reservation type called a Convertible. In October 2017, AWS announced the allowance to subdivide the instances purchased for more flexibility. === Spot instances === Cloud providers maintain large amounts of excess capacity they have to sell or risk incurring losses. Amazon EC2 Spot instances are spare compute capacity in the AWS cloud available at up to 90% discount compared to On-Demand prices. As a trade-off, AWS offers no SLA on these instances and customers take the risk that it can be interrupted with only two minutes of notification when Amazon needs the capacity back. Researchers from the Israeli Institute of Technology found that "they (Spot instances) are typically generated at random from within a tight price interval via a dynamic hidden reserve price". Some companies, like Spotinst, are using machine learning to predict spot interruptions up to 15 minutes in advance. === Savings Plans === In November 2019, Amazon announced Savings Plans. Savings Plans are an alternative to Reserved Instances that come in two different plan types: Compute Savings Plans and EC2 Instances Savings Plans. Compute Savings Plans allow an organization to commit to EC2 and Fargate usage with the freedom to change region, family, size, availability zone, OS and tenancy inside the lifespan of the commitment. EC2 Instance Savings plans provide a larger discount than Compute Savings Plans but are less flexible meaning a user must commit to individual instance families within a region to take advantage, but with the freedom to change instances within the family in that region. AWS uses the Cost Explorer to automatically calculate recommendations for the commitments you should make how that commitment will look like as a monthly charge on your AWS bill. AWS Savings Plans are purchased based on hourly spend commitment. This hourly commitment is made using the discounted pricing of the savings plan you are purchasing. For example, you could commit to spending $5 per hour, on a Compute Savings Plan, for a 3-year term. == Features == === Operating systems === When it launched in August 2006, the EC2 service offered Linux and later Sun Microsystems' OpenSolaris and Solaris Express Community Edition. In October 2008, EC2 added the Windows Server 2003 and Windows Server 2008 operating systems to the list of available operating systems. In March 2011, NetBSD AMIs became available. In November 2012, Windows Server 2012 support was added. Since 2006, Colin Percival, a FreeBSD developer and Security Officer, solicited Amazon to add FreeBSD. In November 2012, Amazon officially supported running FreeBSD in EC2. The FreeBSD/EC2 platform is maintained by Percival who also developed the secure deduplicating Amazon S3-cloud based backup service Tarsnap. Amazon has their own Linux distribution based on Fedora and Red Hat Enterprise Linux as a low cost offering known as the Amazon Linux AMI. Version 2013.03 included: Linux kernel, Java OpenJDK Runtime Environment and GNU Compiler Collection. On November 30, 2020, Amazon announced that it would be adding macOS to the EC2 service. Initial support was announced for macOS Mojave and macOS Catalina running on Mac Mini. === Managed Container and Kubernetes Services === Amazon Elastic Container Registry (ECR) is a Docker registry service for Amazon EC2

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  Subject (documents)

  In library and information science documents (such as books, articles and pictures) are classified and searched by subject – as well as by other attributes such as author, genre and document type. This makes "subject" a fundamental term in this field. Library and information specialists assign subject labels to documents to make them findable. There are many ways to do this and in general there is not always consensus about which subject should be assigned to a given document. To optimize subject indexing and searching, we need to have a deeper understanding of what a subject is. The question: "what is to be understood by the statement 'document A belongs to subject category X'?" has been debated in the field for more than 100 years (see below) == Theoretical view == === Charles Ammi Cutter (1837–1903) === For Cutter the stability of subjects depends on a social process in which their meaning is stabilized in a name or a designation. A subject "referred [...] to those intellections [...] that had received a name that itself represented a distinct consensus in usage" (Miksa, 1983a, p. 60) and: the "systematic structure of established subjects" is "resident in the public realm" (Miksa, 1983a, p. 69); "[s]ubjects are by their very nature locations in a classificatory structure of publicly accumulated knowledge (Miksa, 1983a, p. 61). Bernd Frohmann adds: "The stability of the public realm in turn relies upon natural and objective mental structures which, with proper education, govern a natural progression from particular to general concepts. Since for Cutter, mind, society, and SKO [Systems of Knowledge Organization] stand one behind the other, each supporting each, all manifesting the same structure, his discursive construction of subjects invites connections with discourses of mind, education, and society. The Dewey Decimal Classification (DDC), by contrast, severs those connections. Melvil Dewey emphasized more than once that his system maps no structure beyond its own; there is neither a "transcendental deduction" of its categories nor any reference to Cutter's objective structure of social consensus. It is content-free: Dewey disdained any philosophical excogitation of the meaning of his class symbols, leaving the job of finding verbal equivalents to others. His innovation and the essence of the system lay in the notation. The DDC is a poorly semiotic system of expanding nests of ten digits, lacking any referent beyond itself. In it, a subject is wholly constituted in terms of its position in the system. The essential characteristic of a subject is a class symbol which refers only to other symbols. Its verbal equivalent is accidental, a merely pragmatic characteristic... .... The conflict of interpretations over "subjects" became explicit in the battles between "bibliography" (an approach to subjects having much in common with Cutter's) and Dewey's "close classification". William Fletcher spoke for the scholarly bibliographer.... Fletcher's "subjects", like Cutter's, referred to the categories of a fantasized, stable social order, whereas Dewey's subjects were elements of a semiological system of standardized, techno-bureaucratic administrative software for the library in its corporate, rather than high culture, incarnation". (Frohmann, 1994, 112–113). Cutter's early view on what a subject is, is probably wiser than most understandings that dominated the 20th century – and also the understanding reflected in the ISO-standard quoted below. The early statements quoted by Frohmann indicate that subjects are somehow shaped in social processes. When that is said, it should be added that they are not particularly detailed or clear. We only get a vague idea of the social nature of subjects. === S. R. Ranganathan (1892–1972) === A classification system with an explicit theoretical foundation is Ranganathan's Colon Classification. Ranganathan provided an explicit definition of the concept of "subject": Subject – an organized body of ideas, whose extension and intension are likely to fall coherently within the field of interests and comfortably within the intellectual competence and the field of inevitable specialization of a normal person. A related definition is given by one of Ranganathan's students: A subject is an organized and systematized body of ideas. It may consist of one idea or a combination of several... Ranganathan's definition of "subject" is strongly influenced by his Colon Classification system. The colon system is based on the combination of single elements from facets to subject designation. This is the reason why the combined nature of subjects are emphasized so strongly. It leads, however, to absurdities such as the claim that gold cannot be a subject (but is alternatively termed "an isolate"). This aspect of the theory has been criticized by Metcalfe (1973, p. 318). Metcalfe's skepticism regarding Ranganathan's theory is formulated in hard words (op. cit., p. 317): "This pseudo-science imposed itself on British disciples from about 1950 on...". It seems unacceptable that Ranganathan defines the word subject in a way that favors his own system. A scientific concept like "subject" should make it possible to compare different ways of establishing access to information. Whether or not subjects are combined or not should be examined once their definition has been given, it should not determined a priori, in the definition. Besides the emphasis on the combined, organizing and systematizing nature of subjects contains Ranganathan's definition of subject the pragmatic demand, that a subject should be determined in a way that suits a normal person's competency or specialization. Again we see a strange kind of wishful thinking mixing a general understanding of a concept with demands put by his own specific system. One thing is what the word subject means, quite another issue is how to provide subject descriptions that fulfill demands such as the specificity of a given information retrieval language which fulfill demands put on the system, such as precision and recall. If researchers too often define terms in ways that favor specific kinds of systems, that are such definitions not useful to provide more general theories about subjects, subject analysis and IR. Among other things are comparative studies of different kinds of systems made difficult. Based on these arguments, as well as additional arguments which have been used in the literature, we may conclude that Ranganathan's definition of the concept "subject" is not suited for scientific use. Like the definition of "subject" given by the ISO-standard for topic maps, may Ranganathan's definition be useful within his own closed system. The purpose of a scientific and scholarly field is, however, to examine the relative fruitfulness of systems such as topic maps and Colon Classification. For such purpose is another understanding of "subject" necessary. === Patrick Wilson (1927–2003) === In his book Wilson (1968) examined – in particular by thought experiments – the suitability of different methods of examining the subject of a document. The methods were: identifying the author's purpose for writing the document, weighing the relative dominance and subordination of different elements in the picture, which the reading imposes on the reader, grouping or count the document's use of concepts and references, construing a set of rules for selecting elements deemed necessary (as opposed to unnecessary) for the work as a whole. Patrick Wilson shows convincingly that each of these methods are insufficient to determine the subject of a document and is led to conclude ( p. 89): "The notion of the subject of a writing is indeterminate..." or, on p. 92 (about what users may expect to find using a particular position in a library classification system): "For nothing definite can be expected of the things found at any given position". In connection to the last quote has Wilson an interesting footnote in which he writes that authors of documents often use terms in ambiguous ways ("hostility" is used as an example). Even if the librarian could personally develop a very precise understanding of a concept, he would be unable to use it in his classification, because none of the documents use the term in the same precise way. Based on this argumentation is Wilson led to conclude: "If people write on what are for them ill-defined phenomena, a correct description of their subjects must reflect the ill-definedness". Wilson's concept of subject was discussed by Hjørland (1992) who found that it is problematic to give up the precise understanding of such a basic term in LIS. Wilson's arguments led him to an agnostic position which Hjørland found unacceptable and unnecessary. Concerning the authors' use of ambiguous terms, the role of the subject analysis is to determine which documents would be fruitful for users to identify whether or not the documents use one or another term or whether a given term i

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  Ontology merging

  Ontology merging defines the act of bringing together two conceptually divergent ontologies or the instance data associated to two ontologies. This is similar to work in database merging (schema matching). This merging process can be performed in a number of ways, manually, semi automatically, or automatically. Manual ontology merging although ideal is extremely labour-intensive and current research attempts to find semi or entirely automated techniques to merge ontologies. These techniques are statistically driven often taking into account similarity of concepts and raw similarity of instances through textual string metrics and semantic knowledge. These techniques are similar to those used in information integration employing string metrics from open source similarity libraries.

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  Cancer Likelihood in Plasma

  Cancer Likelihood in Plasma (CLiP) refers to a set of ensemble learning methods for integrating various genomic features useful for the noninvasive detection of early cancers from blood plasma. An application of this technique for early detection of lung cancer (Lung-CLiP) was originally described by Chabon et al. (2020) from the labs of Ash Alizadeh and Max Diehn at Stanford. This method relies on several improvements to cancer personalized profiling by deep sequencing (CAPP-Seq) for analysis of circulating tumor DNA (ctDNA). The CLiP technique integrates multiple distinctive genomic features of a cancer of interest findings within a machine-learning framework for cancer detection. For example, studies have shown that the majority of somatic mutations found in cell-free DNA (cfDNA) are not tumor derived, but instead reflect clonal hematopoeisis (also known as CHIP). Even though CHIP tends to target specific genes, it also involves many generally non-recurrent mutations that can be shed from leukocytes and detected in cfDNA, regardless of whether profiling patients with cancer and healthy adults. However, genuine tumor derived ctDNA mutations can be distinguished from CHIP-derived mutations. This is because unlike tumor-derived mutations, CHIP-derived mutations that are shed from leukocytes into plasma tend to occur on longer cfDNA fragments, and to lack specific mutational signatures such as those associated with tobacco smoking in lung cancer that are also found in tumor derived ctDNA molecules. CLiP integrates these features within hierarchical ensemble machine learning models that consider somatic mutations and copy number alternations, among other features. While the CLiP method is unique in relying exclusively on mutations and copy number alterations, it is related to a variety of other liquid biopsy methods being commercially developed for early cancer detection using ctDNA and proteins (e.g., CancerSEEK / DETECT-A ), cfDNA fragmentation patterns (e.g., DELFI), and DNA methylation (e.g., cfMeDIP-Seq, Grail). While the CLiP method has not yet been broadly applied for population-based cancer screening, it has been shown to distinguish discriminate early-stage lung cancers from risk-matched controls across multiple cohorts of patients enrolled across the US.

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  Fred (chatbot)

  Fred, or FRED, was an early chatbot written by Robby Garner. == History == The name Fred was initially suggested by Karen Lindsey, and then Robby jokingly came up with an acronym, "Functional Response Emulation Device." Fred has also been implemented as a Java application by Paco Nathan called JFRED Archived 2008-08-24 at the Wayback Machine. Fred Chatterbot is designed to explore Natural Language communications between people and computer programs. In particular, this is a study of conversation between people and ways that a computer program can learn from other people's conversations to make its own conversations. Fred used a minimalistic "stimulus-response" approach. It worked by storing a database of statements and their responses, and made its own reply by looking up the input statements made by a user and then rendering the corresponding response from the database. This approach simplified the complexity of the rule base, but required expert coding and editing for modifications. Fred was a predecessor to Albert One, which Garner used in 1998 and 1999 to win the Loebner Prize.

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  Ontology engineering

  In computer science, information science and systems engineering, ontology engineering is a field which studies the methods and methodologies for building ontologies, which encompasses a representation, formal naming and definition of the categories, properties and relations between the concepts, data and entities of a given domain of interest. In a broader sense, this field also includes a knowledge construction of the domain using formal ontology representations such as OWL/RDF. A large-scale representation of abstract concepts such as actions, time, physical objects and beliefs would be an example of ontological engineering. Ontology engineering is one of the areas of applied ontology, and can be seen as an application of philosophical ontology. Core ideas and objectives of ontology engineering are also central in conceptual modeling. Ontology engineering aims at making explicit the knowledge contained within software applications, and within enterprises and business procedures for a particular domain. Ontology engineering offers a direction towards solving the inter-operability problems brought about by semantic obstacles, i.e. the obstacles related to the definitions of business terms and software classes. Ontology engineering is a set of tasks related to the development of ontologies for a particular domain. Automated processing of information not interpretable by software agents can be improved by adding rich semantics to the corresponding resources, such as video files. One of the approaches for the formal conceptualization of represented knowledge domains is the use of machine-interpretable ontologies, which provide structured data in, or based on, RDF, RDFS, and OWL. Ontology engineering is the design and creation of such ontologies, which can contain more than just the list of terms (controlled vocabulary); they contain terminological, assertional, and relational axioms to define concepts (classes), individuals, and roles (properties) (TBox, ABox, and RBox, respectively). Ontology engineering is a relatively new field of study concerning the ontology development process, the ontology life cycle, the methods and methodologies for building ontologies, and the tool suites and languages that support them. A common way to provide the logical underpinning of ontologies is to formalize the axioms with description logics, which can then be translated to any serialization of RDF, such as RDF/XML or Turtle. Beyond the description logic axioms, ontologies might also contain SWRL rules. The concept definitions can be mapped to any kind of resource or resource segment in RDF, such as images, videos, and regions of interest, to annotate objects, persons, etc., and interlink them with related resources across knowledge bases, ontologies, and LOD datasets. This information, based on human experience and knowledge, is valuable for reasoners for the automated interpretation of sophisticated and ambiguous contents, such as the visual content of multimedia resources. Application areas of ontology-based reasoning include, but are not limited to, information retrieval, automated scene interpretation, and knowledge discovery. == Languages == An ontology language is a formal language used to encode the ontology. There are a number of such languages for ontologies, both proprietary and standards-based: Common logic is ISO standard 24707, a specification for a family of ontology languages that can be accurately translated into each other. The Cyc project has its own ontology language called CycL, based on first-order predicate calculus with some higher-order extensions. The Gellish language includes rules for its own extension and thus integrates an ontology with an ontology language. IDEF5 is a software engineering method to develop and maintain usable, accurate, domain ontologies. KIF is a syntax for first-order logic that is based on S-expressions. Rule Interchange Format (RIF), F-Logic and its successor ObjectLogic combine ontologies and rules. OWL is a language for making ontological statements, developed as a follow-on from RDF and RDFS, as well as earlier ontology language projects including OIL, DAML and DAML+OIL. OWL is intended to be used over the World Wide Web, and all its elements (classes, properties and individuals) are defined as RDF resources, and identified by URIs. OntoUML is a well-founded language for specifying reference ontologies. SHACL (RDF SHapes Constraints Language) is a language for describing structure of RDF data. It can be used together with RDFS and OWL or it can be used independently from them. XBRL (Extensible Business Reporting Language) is a syntax for expressing business semantics. == Methodologies and tools == DOGMA KAON OntoClean HOZO Protégé (software) Large language models == In life sciences == Life sciences is flourishing with ontologies that biologists use to make sense of their experiments. For inferring correct conclusions from experiments, ontologies have to be structured optimally against the knowledge base they represent. The structure of an ontology needs to be changed continuously so that it is an accurate representation of the underlying domain. Recently, an automated method was introduced for engineering ontologies in life sciences such as Gene Ontology (GO), one of the most successful and widely used biomedical ontology. Based on information theory, it restructures ontologies so that the levels represent the desired specificity of the concepts. Similar information theoretic approaches have also been used for optimal partition of Gene Ontology. Given the mathematical nature of such engineering algorithms, these optimizations can be automated to produce a principled and scalable architecture to restructure ontologies such as GO. Open Biomedical Ontologies (OBO), a 2006 initiative of the U.S. National Center for Biomedical Ontology, provides a common 'foundry' for various ontology initiatives, amongst which are: The Generic Model Organism Project (GMOD) Gene Ontology Consortium Sequence Ontology Ontology Lookup Service The Plant Ontology Consortium Standards and Ontologies for Functional Genomics and more

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  Agentic commerce

  Agentic commerce (also referred to as agent-based commerce) describes an emerging form of e-commerce in which autonomous artificial intelligence (AI) agents independently execute purchasing and payment processes on behalf of users or organizations. Unlike conventional digital commerce systems, which require direct human interaction at key decision points, agentic commerce systems are designed to search for products or services, evaluate options, make purchasing decisions, and complete payments without real-time human involvement. An emerging development within the broader fields of e-commerce, fintech, and artificial intelligence; agentic commerce combines advances in generative AI, autonomous agents, application programming interfaces (APIs), and digital payment infrastructures to direct transactions with no direct human interaction. == Characteristics == A defining feature of agentic commerce is the delegation of end-to-end commercial activities to software agents. These agents typically operate according to predefined user preferences, rules, or constraints, such as price limits, quality criteria, delivery times, or preferred payment methods. Based on these parameters, an agent can autonomously perform tasks including product discovery, price comparison, contract selection, order placement, and payment execution. In contrast to decision-support systems, which provide recommendations to human users, agentic commerce systems are designed to act independently. Human involvement may be limited to initial configuration, periodic supervision, or exception handling. == Comparison with traditional and AI-assisted commerce == Traditional e-commerce requires users to manually browse products, select offers, and authorize payments. Generative AI systems used in commerce commonly assist users by answering questions or suggesting options, and do not complete transactions autonomously. Agentic commerce differs in that decision-making authority is partially or fully transferred to AI agents. As a result, the conventional customer journey, characterized by conscious decision points, may be replaced by continuous, automated micro-decisions performed by software. == Applications and business use cases == Potential applications of agentic commerce include recurring purchases, subscription management, business-to-business procurement, inventory replenishment, and price monitoring. In such contexts, transactions are often predictable and standardized, making them suitable for automation. From a business perspective, agentic commerce systems may be used to optimize supply chains, manage inventory levels, negotiate prices algorithmically, or execute transactions across multiple platforms. Enterprises adopting the new technology include retailers Walmart, Home Depot, Wayfair and Urban Outfitters, and ad tech DSPs, including Google Ads, Amazon, and Yahoo. Chinese tech firms are using apps to provide full-service shopping and payment tools. These includes Alibaba, Tencent, and ByteDance who are currently developing AI powered shopping apps. The Qwen AI chatbot allows users to complete transactions directly within its interface. US firms are still leading in developing AI models but integration is slower due to privacy restrictions. == Payments and technical infrastructure == Agentic commerce relies on digital payment systems capable of supporting automated, machine-initiated transactions, including API-based payment processing, tokenization, real-time authorization, and continuous risk monitoring. Typical user interfaces, such as shopping carts, may be replaced by backend integrations between AI agents, merchants, and payment service providers. For example, Iike 2025, Alibaba launched Alipay AI Pay, which grew and began operating as an application for different retailers. In December 2025, Alipay teamed up with Rokid to enable developers to integrate AI payments into AI agents on Rokid's Lingzhu platform. In January 2025, Alipay unveiled the Agentic Commerce Trust Protocol in partnership with Alibaba's consumer AI applications, such as the Qwen App and Taobao Instant Commerce. Qwen adopted the platform first, connecting it to Taobao Instant Commerce and Alipay AI Pay. Users could use Qwen's agentic feature to place food and drink orders within the application instead of having to click outside to an external browser. For merchants, participation in agentic commerce may require products and services to be presented in structured, machine-readable formats to ensure discoverability and interoperability with autonomous agents. == Universal Commerce Protocol (UCP) == In January 2026, Google announced the Universal Commerce Protocol (UCP), an open-source web standard intended to enable interoperability between AI agents and retail systems across the shopping journey, from discovery and checkout to post-purchase support. UCP makes use of REST, JSON-RPC transports, and support for Agent Payments Protocol (AP2), Agent2Agent (A2A), and Model Context Protocol (MCP). == Legal, regulatory, and security considerations == The use of autonomous agents in commerce raises legal and regulatory questions, particularly regarding authorization, liability, consumer protection, and fraud prevention. Existing payment and contract frameworks are generally based on human decision-makers, and their applicability to autonomous agents remains an area of active discussion. Open issues include responsibility for unauthorized or erroneous transactions, mechanisms for dispute resolution, standards for agent authentication, and compliance with data protection and financial regulations. Continuous, automated transaction patterns may also require new approaches to security and risk assessment. Traditional fraud models centered on identity verification may be insufficient for agentic commerce, and that merchants may need intent-based detection methods using machine learning and behavioral analysis to distinguish legitimate AI agents from malicious automation. === Governance frameworks === The deployment of autonomous AI agents in commercial environments has prompted the development of dedicated governance frameworks. These aim to define operational boundaries, decision authority, oversight mechanisms, and accountability structures for agentic systems. The Agentic Commerce Framework (ACF), created in 2025 by Vincent Dorange, is a governance standard that structures the deployment of autonomous AI agents around four founding principles (Decision Sovereignty, Governance by Design, Ultimate Human Control, Traceable Accountability), four operational layers, and 18 governance KPIs. In January 2026, Singapore's Infocomm Media Development Authority (IMDA) published the Model AI Governance Framework for Agentic AI, extending its existing AI governance guidelines to address agent-specific risks including delegation chains and multi-agent coordination. The Cloud Security Alliance (CSA) has also proposed an Agentic Trust Framework applying zero-trust principles to AI agent governance. == Ecosystem and implementation == The adoption of agentic commerce typically requires changes in commerce architecture, data modeling, identity and permissions, and API-based orchestration of checkout and post-purchase workflows. Management consultancies have identified agentic commerce as a structural evolution of digital commerce, emphasizing the role of AI-driven agents in automating discovery, decision-making, and transaction processes across commerce systems. McKinsey & Company has described agentic commerce as a significant shift in how consumers interact with brands and how enterprises design their commerce operating models. In Europe, this ecosystem also includes digital commerce consultancies specializing in the adoption of agentic commerce. Consulting firms such as Horrea support brands in understanding and implementing the technological and organizational shifts associated with agentic commerce. == Market development and outlook == Agentic commerce is generally regarded as an early-stage development. Industry analysts have projected that AI-driven agents could account for a small but growing share of digital payment transactions within the coming years. Due to the scale of global digital commerce, even limited adoption could represent substantial transaction volumes. Analysts expect that by 2029, AI agents could handle between 1% and 4% of all digital payment transactions. With a projected total transaction volume of over $36 trillion a year, even a small share translates into a market worth up to $1.47 trillion. According to a McKinsey study from October 2025, agentic commerce projects that by 2030, the U.S. business-to-consumer retail market alone could see up to $1 trillion in revenue orchestrated through agentic commerce. On a global scale, the opportunity could range from $3 trillion to $5 trillion. Early experiments and pilot projects have demonstrated both the potential and current limitations of the

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  Metadirectory

  A metadirectory system provides for the flow of data between one or more directory services and databases in order to maintain synchronization of that data. It is an important part of identity management systems. The data being synchronized typically are collections of entries that contain user profiles and possibly authentication or policy information. Most metadirectory deployments synchronize data into at least one LDAP-based directory server, to ensure that LDAP-based applications such as single sign-on and portal servers have access to recent data, even if the data is mastered in a non-LDAP data source. Metadirectory products support filtering and transformation of data in transit. Most identity management suites from commercial vendors include a metadirectory product, or a user provisioning product.

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  Visual hull

  A visual hull is a geometric entity created by shape-from-silhouette 3D reconstruction technique introduced by A. Laurentini. This technique assumes the foreground object in an image can be separated from the background. Under this assumption, the original image can be thresholded into a foreground/background binary image, which we call a silhouette image. The foreground mask, known as a silhouette, is the 2D projection of the corresponding 3D foreground object. Along with the camera viewing parameters, the silhouette defines a back-projected generalized cone that contains the actual object; this cone is called a silhouette cone. The intersection of the two silhouette cones defines a visual hull. which is a bounding geometry of the actual 3D object. When the reconstructed geometry is only used for rendering from a different viewpoint, the implicit reconstruction together with rendering can be done using graphics hardware. == In two dimensions == A technique used in some modern touchscreen devices employs cameras placed in the corners situated opposite infrared LEDs. The one-dimensional projection (shadow) of objects on the surface may be used to reconstruct the convex hull of the object. Visual hull generation method has also been used within experimental tele-meeting systems that aim to allow a user in a remote location to interact with virtual objects. The method uses multiple cameras to capture the real-world movements and interactions of the "sender", employing hardware-accelerated volumetric visual hull representation to create 3D volume from 2D multi-view images. Its ultimate aim is to allow 3D collaboration between the two users in the virtual realm, with the visual hull technique reducing the computational power required to allow this type of interaction and enabling the use of consumer goods such as the Wii Remote as a tool for interaction.

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  Randomized rounding

  In computer science and operations research, randomized rounding is a widely used approach for designing and analyzing approximation algorithms. Many combinatorial optimization problems are computationally intractable to solve exactly (to optimality). For such problems, randomized rounding can be used to design fast (polynomial time) approximation algorithms—that is, algorithms that are guaranteed to return an approximately optimal solution given any input. The basic idea of randomized rounding is to convert an optimal solution of a relaxation of the problem into an approximately-optimal solution to the original problem. The resulting algorithm is usually analyzed using the probabilistic method. == Overview == The basic approach has three steps: Formulate the problem to be solved as an integer linear program (ILP). Compute an optimal fractional solution x {\displaystyle x} to the linear programming relaxation (LP) of the ILP. Round the fractional solution x {\displaystyle x} of the LP to an integer solution x ′ {\displaystyle x'} of the ILP. (Although the approach is most commonly applied with linear programs, other kinds of relaxations are sometimes used. For example, see Goemans' and Williamson's semidefinite programming-based Max-Cut approximation algorithm.) In the first step, the challenge is to choose a suitable integer linear program. Familiarity with linear programming, in particular modelling using linear programs and integer linear programs, is required. For many problems, there is a natural integer linear program that works well, such as in the Set Cover example below. (The integer linear program should have a small integrality gap; indeed randomized rounding is often used to prove bounds on integrality gaps.) In the second step, the optimal fractional solution can typically be computed in polynomial time using any standard linear programming algorithm. In the third step, the fractional solution must be converted into an integer solution (and thus a solution to the original problem). This is called rounding the fractional solution. The resulting integer solution should (provably) have cost not much larger than the cost of the fractional solution. This will ensure that the cost of the integer solution is not much larger than the cost of the optimal integer solution. The main technique used to do the third step (rounding) is to use randomization, and then to use probabilistic arguments to bound the increase in cost due to the rounding (following the probabilistic method from combinatorics). Therein, probabilistic arguments are used to show the existence of discrete structures with desired properties. In this context, one uses such arguments to show the following: Given any fractional solution x {\displaystyle x} of the LP, with positive probability the randomized rounding process produces an integer solution x ′ {\displaystyle x'} that approximates x {\displaystyle x} according to some desired criterion. Finally, to make the third step computationally efficient, one either shows that x ′ {\displaystyle x'} approximates x {\displaystyle x} with high probability (so that the step can remain randomized) or one derandomizes the rounding step, typically using the method of conditional probabilities. The latter method converts the randomized rounding process into an efficient deterministic process that is guaranteed to reach a good outcome. == Example: the set cover problem == The following example illustrates how randomized rounding can be used to design an approximation algorithm for the set cover problem. Fix any instance ⟨ c , S ⟩ {\displaystyle \langle c,{\mathcal {S}}\rangle } of set cover over a universe U {\displaystyle {\mathcal {U}}} . === Computing the fractional solution === For step 1, let IP be the standard integer linear program for set cover for this instance. For step 2, let LP be the linear programming relaxation of IP, and compute an optimal solution x ∗ {\displaystyle x^{}} to LP using any standard linear programming algorithm. This takes time polynomial in the input size. The feasible solutions to LP are the vectors x {\displaystyle x} that assign each set s ∈ S {\displaystyle s\in {\mathcal {S}}} a non-negative weight x s {\displaystyle x_{s}} , such that, for each element e ∈ U {\displaystyle e\in {\mathcal {U}}} , x ′ {\displaystyle x'} covers e {\displaystyle e} —the total weight assigned to the sets containing e {\displaystyle e} is at least 1, that is, ∑ s ∋ e x s ≥ 1. {\displaystyle \sum _{s\ni e}x_{s}\geq 1.} The optimal solution x ∗ {\displaystyle x^{}} is a feasible solution whose cost ∑ s ∈ S c ( S ) x s ∗ {\displaystyle \sum _{s\in {\mathcal {S}}}c(S)x_{s}^{}} is as small as possible. Note that any set cover C {\displaystyle {\mathcal {C}}} for S {\displaystyle {\mathcal {S}}} gives a feasible solution x {\displaystyle x} (where x s = 1 {\displaystyle x_{s}=1} for s ∈ C {\displaystyle s\in {\mathcal {C}}} , x s = 0 {\displaystyle x_{s}=0} otherwise). The cost of this C {\displaystyle {\mathcal {C}}} equals the cost of x {\displaystyle x} , that is, ∑ s ∈ C c ( s ) = ∑ s ∈ S c ( s ) x s . {\displaystyle \sum _{s\in {\mathcal {C}}}c(s)=\sum _{s\in {\mathcal {S}}}c(s)x_{s}.} In other words, the linear program LP is a relaxation of the given set-cover problem. Since x ∗ {\displaystyle x^{}} has minimum cost among feasible solutions to the LP, the cost of x ∗ {\displaystyle x^{}} is a lower bound on the cost of the optimal set cover. === Randomized rounding step === In step 3, we must convert the minimum-cost fractional set cover x ∗ {\displaystyle x^{}} into a feasible integer solution x ′ {\displaystyle x'} (corresponding to a true set cover). The rounding step should produce an x ′ {\displaystyle x'} that, with positive probability, has cost within a small factor of the cost of x ∗ {\displaystyle x^{}} .Then (since the cost of x ∗ {\displaystyle x^{}} is a lower bound on the cost of the optimal set cover), the cost of x ′ {\displaystyle x'} will be within a small factor of the optimal cost. As a starting point, consider the most natural rounding scheme: For each set s ∈ S {\displaystyle s\in {\mathcal {S}}} in turn, take x s ′ = 1 {\displaystyle x'_{s}=1} with probability min ( 1 , x s ∗ ) {\displaystyle \min(1,x_{s}^{})} , otherwise take x s ′ = 0 {\displaystyle x'_{s}=0} . With this rounding scheme, the expected cost of the chosen sets is at most ∑ s c ( s ) x s ∗ {\displaystyle \sum _{s}c(s)x_{s}^{}} , the cost of the fractional cover. This is good. Unfortunately the coverage is not good. When the variables x s ∗ {\displaystyle x_{s}^{}} are small, the probability that an element e {\displaystyle e} is not covered is about ∏ s ∋ e 1 − x s ∗ ≈ ∏ s ∋ e exp ⁡ ( − x s ∗ ) = exp ⁡ ( − ∑ s ∋ e x s ∗ ) ≈ exp ⁡ ( − 1 ) . {\displaystyle \prod _{s\ni e}1-x_{s}^{}\approx \prod _{s\ni e}\exp(-x_{s}^{})=\exp {\Big (}-\sum _{s\ni e}x_{s}^{}{\Big )}\approx \exp(-1).} So only a constant fraction of the elements will be covered in expectation. To make x ′ {\displaystyle x'} cover every element with high probability, the standard rounding scheme first scales up the rounding probabilities by an appropriate factor λ > 1 {\displaystyle \lambda >1} . Here is the standard rounding scheme: Fix a parameter λ ≥ 1 {\displaystyle \lambda \geq 1} . For each set s ∈ S {\displaystyle s\in {\mathcal {S}}} in turn, take x s ′ = 1 {\displaystyle x'_{s}=1} with probability min ( λ x s ∗ , 1 ) {\displaystyle \min(\lambda x_{s}^{},1)} , otherwise take x s ′ = 0 {\displaystyle x'_{s}=0} . Scaling the probabilities up by λ {\displaystyle \lambda } increases the expected cost by λ {\displaystyle \lambda } , but makes coverage of all elements likely. The idea is to choose λ {\displaystyle \lambda } as small as possible so that all elements are provably covered with non-zero probability. Here is a detailed analysis. ==== Lemma (approximation guarantee for rounding scheme) ==== Fix λ = ln ⁡ ( 2 | U | ) {\displaystyle \lambda =\ln(2|{\mathcal {U}}|)} . With positive probability, the rounding scheme returns a set cover x ′ {\displaystyle x'} of cost at most 2 ln ⁡ ( 2 | U | ) c ⋅ x ∗ {\displaystyle 2\ln(2|{\mathcal {U}}|)c\cdot x^{}} (and thus of cost O ( log ⁡ | U | ) {\displaystyle O(\log |{\mathcal {U}}|)} times the cost of the optimal set cover). (Note: with care the O ( log ⁡ | U | ) {\displaystyle O(\log |{\mathcal {U}}|)} can be reduced to ln ⁡ ( | U | ) + O ( log ⁡ log ⁡ | U | ) {\displaystyle \ln(|{\mathcal {U}}|)+O(\log \log |{\mathcal {U}}|)} .) ==== Proof ==== The output x ′ {\displaystyle x'} of the random rounding scheme has the desired properties as long as none of the following "bad" events occur: the cost c ⋅ x ′ {\displaystyle c\cdot x'} of x ′ {\displaystyle x'} exceeds 2 λ c ⋅ x ∗ {\displaystyle 2\lambda c\cdot x^{}} , or for some element e {\displaystyle e} , x ′ {\displaystyle x'} fails to cover e {\displaystyle e} . The expectation of each x s ′ {\displaystyle x'_{s}} is at most λ x s ∗ {\displaystyle \lambda x_{s

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  Artificial intelligence in marketing

  Artificial intelligence marketing (AI marketing) is a form of marketing that uses artificial intelligence concepts and models such as machine learning, natural language processing, and computer vision to achieve marketing goals. The main difference between AI marketing and traditional forms of marketing reside in the reasoning, which is performed through a computer algorithm rather than a human. Each form of marketing has a different technique to the core of the marketing theory. Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause will lead marketing agencies to manage consumer needs instead. AI is used in various digital marketing spaces, such as content marketing, email marketing, online advertisement (in combination with machine learning), social media marketing, affiliate marketing, and beyond. == Historical development == AI in marketing has a long history, which goes all the way back to the 1980s. At this time, AI research was focusing on expert systems and robotics. Despite the initial research and the studies that were carried out, AI adoption remained limited. Research on it came to a stop for a while, until research was revived two decades later with the advancement in technology, the rise of big data, and a significant increase in computational power. Eventually, AI became very popular in the marketing world, and caught the eyes of many researchers as well as professionals. A large‐scale bibliometric study covering 1,580 peer‑reviewed papers published between 1982 and 2020 confirms that scholarly output on AI in marketing has surged since 2017, with Expert Systems with Applications emerging as the most prolific outlet. Prior to the application of artificial Intelligence in marketing, there was something called "collaborative filtering". This was used as early as 1998 by Amazon, and one of the first ways companies predicted consumer behavior, which enabled millions of recommendations to different customers. Personalized recommender systems are now widely used, for example to suggest music on Spotify, or TV shows on Netflix. A big milestone in AI marketing happened in 2014, when programmatic ad buying gained much greater popularity. Marketing consists of numerous manual tasks such as researching target markets, insertion orders, and managing high budgets as well as prices. In order to cut costs, and remove the need for these tedious tasks, many companies started to automate the marketing process with AI. In 2015, Google introduced RankBrain, a machine learning component of its search algorithm designed to interpret the intent behind user queries. RankBrain was followed by further AI-based search updates, including BERT in 2019, which improved the understanding of conversational queries, and the Multitask Unified Model (MUM) in 2021, which is multimodal and processes information across 75 languages. These advances shifted search engine optimization practice away from keyword matching toward content that satisfies user intent. Artificial intelligence is increasingly used in marketing to personalize user experiences and automate decision-making. For example, Netflix uses AI algorithms to recommend content based on viewing history, while Sephora employs chatbots to assist customers with product selection and availability. Programmatic advertising platforms like Google Ads leverage machine learning to optimize bidding strategies and target audiences more effectively. These applications demonstrate how AI enhances efficiency, engagement, and conversion rates across digital channels. === Artificial neural networks === An artificial neural network is a form of computer program modeled on the brain and nervous system of humans. Neural networks are composed of a series of interconnected processing neurons that function in unison to achieve certain outcomes. Using “human-like trial and error learning methods neural networks detect patterns existing within a data set ignoring data that is not significant while emphasizing the data which is most influential”. From a marketing perspective, neural networks are a form of software tool used to assist in decision making. Neural networks are effective in gathering and extracting information from large data sources and have the ability to identify cause and effect within tha data. These neural nets through the process of learning, identify relationships and connections between databases. Once knowledge has been accumulated, neural networks can be relied on to provide generalizations and can apply past knowledge and learning to a variety of situations. Neural networks help fulfill the role of marketing companies through effectively aiding in market segmentation and measurement of performance while reducing costs and improving accuracy. Due to their learning ability, flexibility, adaption, and knowledge discovery, neural networks offer many advantages over traditional models. Neural networks can be used to assist in pattern classification, forecasting and marketing analysis. == Tools and uses == Classification of customers can be facilitated through the neural network approach allowing companies to make informed marketing decisions. An example of this was employed by Spiegel Inc., a firm dealing in direct-mail operations that used neural networks to improve efficiencies. Using software developed by NeuralWare Inc., Spiegel identified the demographics of customers who had made a single purchase and those customers who had made repeat purchases. Neural networks where then able to identify the key patterns and consequently identify the customers that were most likely to repeat purchase. Understanding this information allowed Spiegel to streamline marketing efforts, and reduced costs. Sales forecasting “is the process of estimating future events with the goal of providing benchmarks for monitoring actual performance and reducing uncertainty". Artificial intelligence techniques have emerged to facilitate the process of forecasting through increasing accuracy in the areas of demand for products, distribution, employee turnover, performance measurement, and inventory control. An example of forecasting using neural networks is the Airline Marketing Assistant/Tactician; an application developed by BehabHeuristics which allows for the forecasting of passenger demand and consequent seat allocation through neural networks. This system has been used by National air Canada and USAir. Neural networks provide a useful alternative to traditional statistical models due to their reliability, time-saving characteristics and ability to recognize patterns from incomplete or noisy data. Examples of marketing analysis systems includes the Target Marketing System developed by Churchull Systems for Veratex Corporation. This support system scans a market database to identify dormant customers allowing management to make decisions regarding which key customers to target. When performing marketing analysis, neural networks can assist in the gathering and processing of information ranging from consumer demographics and credit history to the purchase patterns of consumers. Predictive analytics is a form of analytics involving the use of historical data and artificial intelligence algorithms to predict future trends and outcomes. It serves as a tool for anticipating and understanding user behavior based on patterns found in data. Predictive analytics uses artificial intelligence machine learning algorithms to recognize and predict patterns within data. Machine learning algorithms analyze the data, recognize patterns, and make predictions through continuous learning and adaptation. Predictive analytics is widely used across businesses and industries as a way to identify opportunities, avoid risks, and anticipate customer needs based on information derived from the analysis of user data. By analyzing historical customer data, artificial intelligence algorithms can deliver relevant and targeted marketing content. Recent systematic reviews show that generative large‑language models such as GPT‑3 and GPT‑4 are now routinely embedded in predictive‑analytics pipelines to mine unstructured market data and anticipate customer intent with greater precision. Personalization engines use artificial intelligence and machine learning to provide content or advertisements that are relevant to the user. User data is gathered, which then gets processed with machine learning, and patterns and trends among the users are identified. Users with shared characteristics or behaviors are then segmented into groups, and the personalization engine adjusts content and advertisements to match each segment's preferences. By processing a large amount of data, personalization engines are able to match users to advertisements and recommendations that align with their interests or preferences. Field evidence from consumer‑goods and electronics firms indicates that AI‑driven personalization can raise

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