AI App UI Design

AI App UI Design — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

Anomaly Detection at Multiple Scales

Anomaly Detection at Multiple Scales, or ADAMS was a $35 million DARPA project designed to identify patterns and anomalies in very large data sets. It is under DARPA's Information Innovation office and began in 2011 and ended in August 2014 The project was intended to detect and prevent insider threats such as "a soldier in good mental health becoming homicidal or suicidal", an "innocent insider becoming malicious", or "a government employee [who] abuses access privileges to share classified information". Specific cases mentioned are Nadal Malik Hasan and WikiLeaks source Chelsea Manning. Commercial applications may include finance. The intended recipients of the system output are operators in the counterintelligence agencies. A final report was published on May 11, 2015, detailing a system known as Anomaly Detection Engine for Networks, or ADEN, developed by the University of Maryland, College Park, whose goal was to "identify malicious users within a network." Using multiple datasets from Wikipedia, Slashdot, and others, researchers were able to identify vandals and malicious users on a website using both conventional algorithms and artificial intelligence. The Proactive Discovery of Insider Threats Using Graph Analysis and Learning was part of the ADAMS project. The Georgia Tech team includes noted high-performance computing researcher David Bader (computer scientist).
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Browsing

Browsing is a kind of orienting strategy. It is supposed to identify something of relevance for the browsing organism. In context of humans, it is a metaphor taken from the animal kingdom. It is used, for example, about people browsing open shelves in libraries, window shopping, or browsing databases or the Internet. In library and information science, it is an important subject, both purely theoretically and as applied science aiming at designing interfaces which support browsing activities for the user. == Definition == In 2011, Birger Hjørland provided the following definition: "Browsing is a quick examination of the relevance of a number of objects which may or may not lead to a closer examination or acquisition/selection of (some of) these objects. It is a kind of orienting strategy that is formed by our "theories", "expectations" and "subjectivity". == Controversies == As with any kind of human psychology, browsing can be understood in biological, behavioral, or cognitive terms on the one hand or in social, historical, and cultural terms on the other hand. In 2007, Marcia Bates researched browsing from "behavioural" approaches, while Hjørland (2011a+b) defended a social view. Bates found that browsing is rooted in our history as exploratory, motile animals hunting for food and nesting opportunities. According to Hjørland (2011a), on the other hand, Marcia Bates' browsing for information about browsing is governed by her behavioral assumptions, while Hjørland's browsing for information about browsing is governed by his socio-cultural understanding of human psychology. In short: Human browsing is based on our conceptions and interests. === Is browsing a random activity? === Browsing is often understood as a random activity. Dictionary.com, for example, has this definition: "to glance at random through a book, magazine, etc.". Hjørland suggests, however, that browsing is an activity that is governed by our metatheories. We may dynamically change our theories and conceptions but when we browse, the activity is governed by the interests, conceptions, priorities and metatheories that we have at that time. Therefore, browsing is not totally random. == Browsing versus analytical search strategies == In 1997, Gary Marchionini wrote: "A fundamental distinction is made between analytical and browsing strategies [...]. Analytical strategies depend on careful planning, the recall of query terms, and iterative query reformulations and examinations of results. Browsing strategies are heuristic and opportunistic and depend on recognizing relevant information. Analytic strategies are batch oriented and half duplex (turn talking) like human conversation, whereas browsing strategies are more interactive, real-time exchanges and collaborations between the information seeker and the information system. Browsing strategies demand a lower cognitive load in advance and a steadier attentional load throughout the information-seeking process. When it comes to Browsing, giblets are amazing." == Orienting strategies == Some sociologists, such as Berger and Zelditch in 1993, Wagner in 1984, and Wagner & Berger in 1985, have used the term "orienting strategies". They find that orienting strategies should be understood as metatheories: "Consider the very large proportion of sociological theory that is in the form of metatheory. It is discussion about theory: about what concepts it should include, about how those concepts should be linked, and about how theory should be studied. Similar to Kuhn’s paradigms, theories of this sort provide guidelines or strategies for understanding social phenomena and suggest the proper orientation of the theorist to these phenomena; they are orienting strategies. Textbooks in theory frequently focus on orienting strategies such as functionalism, exchange, or ethnomethodology." Sociologists thus use metatheories as orienting strategies. We may generalize and say that all people use metatheories as orienting strategies and that this is what direct our attention and also our browsing – also when we are not conscious about it.
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Sardinas–Patterson algorithm

In coding theory, the Sardinas–Patterson algorithm is a classical algorithm for determining in polynomial time whether a given variable-length code is uniquely decodable, named after August Albert Sardinas and George W. Patterson, who published it in 1953. The algorithm carries out a systematic search for a string which admits two different decompositions into codewords. As Knuth reports, the algorithm was rediscovered about ten years later in 1963 by Floyd, despite the fact that it was at the time already well known in coding theory. == Idea of the algorithm == Consider the code { a ↦ 1 , b ↦ 011 , c ↦ 01110 , d ↦ 1110 , e ↦ 10011 } {\displaystyle \{\,{\texttt {a}}\mapsto {\texttt {1}},{\texttt {b}}\mapsto {\texttt {011}},{\texttt {c}}\mapsto {\texttt {01110}},{\texttt {d}}\mapsto {\texttt {1110}},{\texttt {e}}\mapsto {\texttt {10011}}\,\}} . This code, which is based on an example by Berstel, is an example of a code which is not uniquely decodable, since the string 011101110011 can be interpreted as the sequence of codewords 01110 – 1110 – 011, but also as the sequence of codewords 011 – 1 – 011 – 10011. Two possible decodings of this encoded string are thus given by cdb and babe. In general, a codeword can be found by the following idea: In the first round, we choose two codewords x 1 {\displaystyle x_{1}} and y 1 {\displaystyle y_{1}} such that x 1 {\displaystyle x_{1}} is a prefix of y 1 {\displaystyle y_{1}} , that is, x 1 w = y 1 {\displaystyle x_{1}w=y_{1}} for some "dangling suffix" w {\displaystyle w} . If one tries first x 1 = 011 {\displaystyle x_{1}={\texttt {011}}} and y 1 = 01110 {\displaystyle y_{1}={\texttt {01110}}} , the dangling suffix is w = 10 {\displaystyle {\texttt {w}}={\texttt {10}}} . If we manage to find two sequences x 2 , … , x p {\displaystyle x_{2},\ldots ,x_{p}} and y 2 , … , y q {\displaystyle y_{2},\ldots ,y_{q}} of codewords such that x 2 ⋯ x p = w y 2 ⋯ y q {\displaystyle x_{2}\cdots x_{p}=wy_{2}\cdots y_{q}} , then we are finished: For then the string x = x 1 x 2 ⋯ x p {\displaystyle x=x_{1}x_{2}\cdots x_{p}} can alternatively be decomposed as y 1 y 2 ⋯ y q {\displaystyle y_{1}y_{2}\cdots y_{q}} , and we have found the desired string having at least two different decompositions into codewords. In the second round, we try out two different approaches: the first trial is to look for a codeword that has w as prefix. Then we obtain a new dangling suffix w, with which we can continue our search. If we eventually encounter a dangling suffix that is itself a codeword (or the empty word), then the search will terminate, as we know there exists a string with two decompositions. The second trial is to seek for a codeword that is itself a prefix of w. In our example, we have w = 10 {\displaystyle w={\texttt {10}}} , and the sequence 1 is a codeword. We can thus also continue with w = 0 {\displaystyle w={\texttt {0}}} as the new dangling suffix. == Precise description of the algorithm == The algorithm is described most conveniently using quotients of formal languages. In general, for two sets of strings D and N, the (left) quotient N − 1 D {\displaystyle N^{-1}D} is defined as the residual words obtained from D by removing some prefix in N. Formally, N − 1 D = { y ∣ x y ∈ D and x ∈ N } {\displaystyle N^{-1}D=\{\,y\mid xy\in D~{\textrm {and}}~x\in N\,\}} . Now let C {\displaystyle C} denote the (finite) set of codewords in the given code. The algorithm proceeds in rounds, where we maintain in each round not only one dangling suffix as described above, but the (finite) set of all potential dangling suffixes. Starting with round i = 1 {\displaystyle i=1} , the set of potential dangling suffixes will be denoted by S i {\displaystyle S_{i}} . The sets S i {\displaystyle S_{i}} are defined inductively as follows: S 1 = C − 1 C ∖ { ε } {\displaystyle S_{1}=C^{-1}C\setminus \{\varepsilon \}} . Here, the symbol ε {\displaystyle \varepsilon } denotes the empty word. S i + 1 = C − 1 S i ∪ S i − 1 C {\displaystyle S_{i+1}=C^{-1}S_{i}\cup S_{i}^{-1}C} , for all i ≥ 1 {\displaystyle i\geq 1} . The algorithm computes the sets S i {\displaystyle S_{i}} in increasing order of i {\displaystyle i} . As soon as one of the S i {\displaystyle S_{i}} contains a word from C or the empty word, then the algorithm terminates and answers that the given code is not uniquely decodable. Otherwise, once a set S i {\displaystyle S_{i}} equals a previously encountered set S j {\displaystyle S_{j}} with j < i {\displaystyle j Read more →
Recording format

A recording format is a format for encoding data for storage on a storage medium. The format can be container information such as sectors on a disk, or user/audience information (content) such as analog stereo audio. Multiple levels of encoding may be achieved in one format. For example, a text encoded page may contain HTML and XML encoding, combined in a plain text file format, using either EBCDIC or ASCII character encoding, on a UDF digitally formatted disk. In electronic media, the primary format is the encoding that requires hardware to interpret (decode) data; while secondary encoding is interpreted by secondary signal processing methods, usually computer software. == Recording container formats == A container format is a system for dividing physical storage space or virtual space for data. Data space can be divided evenly by a system of measurement, or divided unevenly with meta data. A grid may divide physical or virtual space with physical or virtual (dividers) borders, evenly or unevenly. Just as a physical container (such as a file cabinet) is divided by physical borders (such as drawers and file folders), data space is divided by virtual borders. Meta data such as a unit of measurement, address, or meta tags act as virtual borders in a container format. A template may be considered an abstract format for containing a solution as well as the content itself. Systems of measurement Metric system Geographic coordinate system Page grid Film formats Audio data format Video tape format Disk format File format Meta data Text formatting Template Data structure == Raw content formats == A raw content format is a system of converting data to displayable information. Raw content formats may either be recorded in secondary signal processing methods such as a software container format (e.g. digital audio, digital video) or recorded in the primary format. A primary raw content format may be directly observable (e.g. image, sound, motion, smell, sensation) or physical data which only requires hardware to display it, such as a phonographic needle and diaphragm or a projector lamp and magnifying glass.
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Corel VideoStudio

Corel VideoStudio (formerly Ulead VideoStudio) is a video editing software package for Microsoft Windows. == Features == === Basic editing === The software allows storyboard and timeline-oriented editing. Various formats are supported for source clips, and the resulting video can be exported to a video file. DVD and AVCHD DVD authoring capabilities are included, and Blu-ray authoring is available via a plug-in. VideoStudio supports direct DV and HDV capture and burning. === Overlay === Users can overlay videos, images, and text. Using the overlay track, up to 50 clips can be displayed simultaneously. It can handle videos in MOV and AVI formats, including alpha channel, and images in PSP, PSD, PNG, and GIF formats. Clips that do not contain an alpha channel can have specific colours removed from the overlay video so that the required background or image is displayed in the foreground. === Proxy video files === VideoStudio supports high-definition video. Proxy files are smaller versions of the video source that stand in for the full-resolution source during editing to improve performance. === Plug-ins/bundles === VideoStudio supports VFX-type plug-ins from providers, including NewBlue and proDAD. proDAD plug-ins Roto-Pen, Script, Vitascene, and Mercalli-Stabilizer are bundled with X4 and later Ultimate Editions. == Version history == Ulead VideoStudio 4 (1999) Ulead VideoStudio 5 (2001) Ulead VideoStudio 6 (2002) Ulead VideoStudio 7 (2003) Ulead VideoStudio 8 (2004) Ulead VideoStudio 9 (2005) Ulead VideoStudio 10 plus. (2006) Corel Ulead VideoStudio 11 plus. (2007) Corel VideoStudio Pro X2 (v12, 2008) Corel VideoStudio Pro X3 (v13, 2010) 2011: Corel VideoStudio Pro X4 (v14, 2011) Adds support for stop motion animation, time-lapse mode photography, 3D movies, and 2nd generation Intel Core. Corel VideoStudio Pro X5 (v15, March 9, 2012): Adds HTML5 export (Comparison of HTML5 and Flash). Corel VideoStudio Pro X6 (v16, April 25, 2013): Windows 8 compatible. Adds UHD 4K support. Corel VideoStudio Pro X7 (v17, March 5, 2014): Software becomes 64-bit. Corel VideoStudio Pro X8 (v18, May 8, 2015): Several improvements. Corel VideoStudio Pro X9 (v19, February 16, 2016): Windows 10 compatible. Adds H.265 support, Multi-Camera Editor, and Match moving. Corel VideoStudio Pro X10 (v20, February 15, 2017): Adds Mask Creator, Track Transparency, and 360-degree video support. Corel VideoStudio Pro 2018 (v21, February 13, 2018): Adds split screen Video, Lens Correction, and 3D Title Editor. Corel VideoStudio Pro 2019 (v22, February 12, 2019): Adds Color Grading, Morph Transitions, and MultiCam Capture Lite. Corel VideoStudio Pro 2020 (v23, February 25, 2020). Corel VideoStudio Pro 2021 (v24, March 26, 2021): Adds Instant Project Templates, AR Stickers, and performance improvements (particularly regarding hardware acceleration). Corel VideoStudio Pro 2022 (v25, March 6, 2022): Adds face effects, GIF Creator, transitions for Camera Movements, a speech to text converter, and ProRes Smart Proxy.
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Single customer view

A single customer view is an aggregated, consistent and holistic representation of the data held by an organisation about its customers that can be viewed in one place, such as a single page. The advantage to an organisation of attaining this unified view comes from the ability it gives to analyse past behaviour in order to better target and personalise future customer interactions. A single customer view is also considered especially relevant where organisations engage with customers through multichannel marketing, since customers expect those interactions to reflect a consistent understanding of their history and preferences. However, some commentators have challenged the idea that a single view of customers across an entire organisation is either natural or meaningful, proposing that the priority should instead be consistency between the multiple views that arise in different contexts. Where representations of a customer are held in more than one data set, achieving a single customer view can be difficult: firstly because customer identity must be traceable between the records held in those systems, and secondly because anomalies or discrepancies in the customer data must be data cleansed for data quality. As such, the acquisition by an organisation of a single customer view is one potential outcome of successful master data management. Since 31 December, 2010, maintaining a single customer view, and submitting it within 72 hours, has become mandatory for financial institutions in the United Kingdom due to new rules introduced by the Financial Services Compensation Scheme.
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Technical data management system

A technical data management system (TDMS) is a document management system (DMS) pertaining to the management of technical and engineering drawings and documents. Often the data are contained in 'records' of various forms, such as on paper, microfilms or digital media. Hence technical data management is also concerned with record management involving technical data. Technical document management systems are used within large organisations with large scale projects involving engineering. For example, a TDMS can be used for integrated steel plants (ISP), automobile factories, aero-space facilities, infrastructure companies, city corporations, research organisations, etc. In such organisations, technical archives or technical documentation centres are created as central facilities for effective management of technical data and records. TDMS functions are similar to that of conventional archive functions in concepts, except that the archived materials in this case are essentially engineering drawings, survey maps, technical specifications, plant and equipment data sheets, feasibility reports, project reports, operation and maintenance manuals, standards, etc. Document registration, indexing, repository management, reprography, etc. are parts of TDMS. Various kinds of sophisticated technologies such as document scanners, microfilming and digitization camera units, wide format printers, digital plotters, software, etc. are available, making TDMS functions an easier process than previous times. == Constituents of a technical data management system == Technical data refers to both scientific and technical information recorded and presented in any form or manner (excluding financial and management information). A Technical Data Management System is created within an organisation for archiving and sharing information such as technical specifications, datasheets and drawings. Similar to other types of data management system, a Technical Data Management System consists of the 4 crucial constituents mentioned below. === Data planning === Data plans (long-term or short-term) are constructed as the first essential step of a proper and complete TDMS. It is created to ultimately help with the 3 other constituents, data acquisition, data management and data sharing. A proper data plan should not exceed 2 pages and should address the following basics: Types of data (samples, experiment results, reports, drawings, etc.) and metadata (data that summarizes and describes other data. In this case, it refers to details such as sample sizes, experiment conditions and procedures, dates of reports, explanations of drawings, etc.) Means of researches and collections of data (field works, experiments in production lines, etc.) Costs of researches Policies for access, sharing (re-use within the organisation and re-distribution to the public) Proposals for archiving data and maintaining access to it === Data acquisition === Raw data is collected from primary sites of the organisations through the use of modern technologies. Please reference the table below for examples. The data collected is then transferred to technical data centres for data management. === Data management === After data acquisition, data is sorted out, whilst useful data is archived, unwanted data is disposed. When managing and archiving data, the features below of the data are considered. Names, labels, values and descriptions for variables and records. (In the case of TDMS, one example is names of equipments on an equipment datasheet) Derived data from the original data, with code, algorithm or command file used to create them. (In the case of TDMS, one example is an expectation report derived from the analysis of an equipment datasheet) Metadata associates with the data being archived === Data sharing === Archived and managed data are accessible to rightful entities. A proper and complete TDMS should share data to a suitable extent, under suitable security, in order to achieve optimal usage of data within the organisation. It aims for easy access when reused by other researchers and hence it enhances other research processes. Data is often referred in other tests and technical specifications, where new analysis is generated, managed and archived again. As a result, data is flowing within the organisation under effective management through the use of TDMS. == Advantages and disadvantages of usage of technical data management systems == There are strengths and weakness when using technical data management systems (TDMS) to archive data. Some of the advantages and disadvantages are listed below. === Advantages === ==== 1. Faster and easier data management ==== Since TDMS is integrated into the organisation's systems, whenever workers develop data files (SolidWorks, AutoCAD, Microsoft Word, etc.), they can also archive and manage data, linking what they need to their current work, at the same time they can also update the archives with useful data. This speeds up working processes and makes them more efficient. ==== 2. Increased security ==== All data files are centralized, hence internal and external data leakages are less likely to happen, and the data flow is more closely monitored. As a result, data in the organisation is more secured. ==== 3. Increased collaboration within the organisation ==== Since the data files are centralized and the data flow within the organisation increases, researchers and workers within the organisation are able to work on joint projects. More complex tasks can be performed for higher yields. ==== 4. Compatible to various formats of data ==== TDMS is compatible to many formats of data, from basic data like Microsoft Words to complex data like voice data. This enhances the quality of the management of data archived. === Disadvantages === ==== 1. Higher financial costs ==== Implementing TDMS into the organisation's systems involves monetary costs. Maintenance costs certain amount of human resources and money as well. These resources involve opportunity costs as they can be utilized in other aspects. ==== 2. Lower stability ==== Since TDMS manages and centralizes all the data the organisation processes, it links the working processes within the whole organisation together. It also increases the vulnerability of the organisation data network. If TDMS is not stable enough or when it is exposed to hacker and virus attacks, the organisation's data flow might shut down completely, affecting the work in an organisation-wide scale and leading to a lower stability as results. == Comparison between traditional data management approaches and technical data management systems == Test engineers and researchers are facing great challenges in turning complex test results and simulation data into usable information for higher yields of firms. These challenges are listed below. Increase in complication of designs Reduced in time and budgets available Higher quality is demanded === Traditional data management approaches === Many organisations are still applying the conventional file management systems, due to the difficulty in building a proper and complete archives for data management. The first approach is the simple file-folder system. This costs the problem of ineffectiveness as workers and researchers have to manually go through numerous layers of systems and files for the target data. Moreover, the target data may contain files with different formats and these files may not be stored in the same machine. These files are also easily lost if renamed or moved to another location. The second approach is conventional databases such as Oracle. These databases are capable of enabling easy search and access of data. However, a great drawback is that huge effort for preparing and modeling the data is required. For large-scale projects, huge monetary costs are induced, and extra IT human resources must be employed for constant handling, expanding and maintaining the inflexible system, which is custom for specific tasks, instead of all tasks. In the long-term, it is not cost-effective. === Technical data management systems (TDMS) === TDMS is developed based on 3 principles, flexible and organized file storage, self-scaling hybrid data index, and an interactive post-processing environment. The system in practical, mainly consists of 3 components, data files with essential and relevant Metadata, data finders for organizing and managing data regardless of files formats, and, a software of searching, analyzing and reporting. With metadata attached to original data files, the data finder can identify different related data files during searches, even if they are in different file formats. TDMS hence allows researchers to search for data like browsing the Internet. Last but not least, it can adapt to changes and update itself according to the changes, unlike databases. == Comparison between strong information systems and weak information systems == Complex organizations may need large amounts
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Information strategist

An information strategist analyses the information flow within an organisation and directs its information resources to better serve the organisation's strategic goals. They work with information technology or within a corporate library to direct high quality information from a variety of sources to users, based upon their profiles and needs. In warfare, information strategists not only seek to improve information flows for their own side but also try to disrupt the information flows of the enemy in order to demoralize and deceive them.
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FreshBooks

FreshBooks is accounting software operated by 2ndSite Inc. primarily for small and medium-sized businesses. It is a web-based software as a service (SaaS) model, that can be accessed through a desktop or mobile device. The company was founded in 2003 and is based in Toronto, Canada. == History == FreshBooks was founded in 2004 by Mike McDerment, Levi Cooperman, and Joe Sawada in Toronto, Ontario. McDerment incorporated a second company, BillSpring in January 2015 to work on new product development. It was rolled back into FreshBooks as an updated interface in 2016. Initially FreshBooks functioned like an electronic invoicing program targeting IT professionals. After the release of the new interface, the initial release of FreshBooks was referred to as "FreshBooks Classic." FreshBooks Classic was discontinued in 2022 after migrating users to the new platform. FreshBooks Classic's front-end application was built in PHP, and the backend services were built in Python while the new FreshBooks uses the same backend services with a JavaScript single-page application. == Product == FreshBooks is a subscription-based accounting software platform that provides features such as invoicing, accounts payable, expense and time tracking, retainers, fixed asset depreciation, purchase orders, payroll integrations, mileage tracking, double-entry accounting, and standard business reporting. Financial data is stored in the cloud on a unified ledger, enabling access from desktop and mobile devices. The platform includes a free API for integration with external applications and supports multiple tax rates and currencies. It also offers project management and payroll functionalities. Pricing is based on a recurring monthly fee. FreshBooks supports country-specific tax calculations, including GST and HST in Canada, sales taxes in the United States, and MTD compliance in the UK. == Operations == FreshBooks has its headquarters in Toronto, Canada with operations in North America, Europe and Australia. Founder Mike McDerment was the chief executive officer of the company from 2003 until 2021, when he stepped down and was replaced by Don Epperson, but stayed as the executive chair. Don Epperson had previously joined FreshBooks as executive director in 2019. == Funding == FreshBooks was initially self-funded. In 2014, the company raised a Series A venture investment of $30 million led by the venture capital firm Oak Investment Partners, with participation by Georgian Partners and Atlas Venture. In 2017, FreshBooks announced that it raised another $43 million in funding from Accomplice, Georgian Partners and Oak Investment Partners. On August 10, 2021, FreshBooks announced that it had secured $80.75 million in Series E funding and $50 million in debt financing. FreshBooks also reached a valuation of more than $1 billion.
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Enterprise information integration

Enterprise information integration (EII) is the ability to support a unified view of data and information for an entire organization. The goal of EII is to get a large set of heterogeneous data sources to appear to a user or system as a single, homogeneous data source. In a data virtualization application of EII, there is a process of information integration, using data abstraction to provide a unified interface (known as uniform data access) for viewing all the data within an organization, and a single set of structures and naming conventions (known as uniform information representation) to represent this data. == Overview == Data within an enterprise can be stored in heterogeneous formats, including relational databases (which themselves come in a large number of varieties), text files, XML files, spreadsheets and a variety of proprietary storage methods, each with their own indexing and data access methods. Standardized data access APIs have emerged that offer a specific set of commands to retrieve and modify data from a generic data source. Many applications exist that implement these APIs' commands across various data sources, most notably relational databases. Such APIs include ODBC, JDBC, XQJ, OLE DB, and more recently ADO.NET. There are also standard formats for representing data within a file that are very important to information integration. The best-known of these is XML, which has emerged as a standard universal representation format. There are also more specific XML "grammars" defined for specific types of data such as Geography Markup Language for expressing geographical features and Directory Service Markup Language for holding directory-style information. In addition, non-XML standard formats exist such as iCalendar for representing calendar information and vCard for business card information. Enterprise Information Integration (EII) applies data integration commercially. Despite the theoretical problems described above, the private sector shows more concern with the problems of data integration as a viable product. EII emphasizes neither correctness nor tractability, but speed and simplicity. === Uniform data access === Uniform data access means connectivity and controllability across numerous target data sources. Necessary to fields such as EII and Electronic Data Interchange (EDI), it is most often used regarding analysis of disparate data types and data sources, which must be rendered into a uniform information representation, and generally must appear homogenous to the analysis tools—when the data being analyzed is typically heterogeneous and widely varying in size, type, and original representation. === Uniform information representation === Uniform information representation allows information from several realms or disciplines to be displayed and worked with as if it came from the same realm or discipline. It takes information from a number of sources, which may have used different methodologies and metrics in their data collection, and builds a single large collection of information, where some records may be more complete than others across all fields of data Uniform information representation is particularly important in EII and Electronic Data Interchange (EDI), where different departments of a large organization may have collected information for different purposes, with different labels and units, until one department realized that data already collected by those other departments could be re-purposed for their own needs—saving the enterprise the effort and cost of re-collecting the same information. === Combining disparate data sets === Each data source is disparate and as such is not designed to support EII. Therefore, data virtualization as well as data federation depends upon accidental data commonality to support combining data and information from disparate data sets. Because of this lack of data value commonality across data sources, the return set may be inaccurate, incomplete, and impossible to validate. One solution is to recast disparate databases to integrate these databases without the need for ETL. The recast databases support commonality constraints where referential integrity may be enforced between databases. The recast databases provide designed data access paths with data value commonality across databases. === Simplicity of deployment === Even if recognized as a solution to a problem, EII as of 2009 currently takes time to apply and offers complexities in deployment. Proposed schema-less solutions include "Lean Middleware". === Handling higher-order information === Analysts experience difficulty—even with a functioning information integration system—in determining whether the sources in the database will satisfy a given application. Answering these kinds of questions about a set of repositories requires semantic information like metadata and/or ontologies. == Applications == EII products enable loose coupling between homogeneous-data consuming client applications and services and heterogeneous-data stores. Such client applications and services include Desktop Productivity Tools (spreadsheets, word processors, presentation software, etc.), development environments and frameworks (Java EE, .NET, Mono, SOAP or RESTful Web services, etc.), business intelligence (BI), business activity monitoring (BAM) software, enterprise resource planning (ERP), Customer relationship management (CRM), business process management (BPM and/or BPEL) Software, and web content management (CMS). == Data access technologies == Service Data Objects (SDO) for Java, C++ and .Net clients and any type of data source XQuery and XQuery API for Java
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Tertiary source

A tertiary source is an index or textual consolidation of already published primary and secondary sources that does not provide additional interpretations or analysis of the sources. Some tertiary sources can be used as an aid to find key (seminal) sources, key terms, general common knowledge and established mainstream science on a topic. The exact definition of tertiary varies by academic field. Academic research standards generally do not accept tertiary sources such as encyclopedias as citations, although survey articles are frequently cited rather than the original publication. == Overlap with secondary sources == As is also the case with distinguishing primary and secondary sources in some disciplines, there is not always a clear distinguishing line between secondary and tertiary sources. Depending on the topic of research, a scholar may use a bibliography, dictionary, or encyclopedia as either a tertiary or a secondary source. This causes some difficulty in defining many sources as either one type or the other. In some academic disciplines, the differentiation between a secondary and tertiary source is relative. In the United Nations International Scientific Information System (UNISIST) model, a secondary source is a bibliography, whereas a tertiary source is a synthesis of primary sources. == Types of tertiary sources == Tertiary sources can come in book form or as an online resource. Tertiary sources in book form are frequently organised in alphabetical order, whereas an online tertiary source may be searchable by keyword. Examples of tertiary sources include; reference books, encyclopedias, dictionaries, some textbooks, abstracts, directories, factbooks, handbooks, manuals and compendia. Indexes, bibliographies, concordances, and databases are aggregates of primary and secondary sources and therefore often considered tertiary sources. They may also serve as a point of access to the full or partial text of primary and secondary sources. Almanacs, travel guides, field guides, and timelines are also examples of tertiary sources. Tertiary sources attempt to summarize, collect, and consolidate the source materials into an overview without adding analysis and synthesis of new conclusions. Wikipedia is a tertiary source.
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Sieve of Eratosthenes

In mathematics, the sieve of Eratosthenes is an ancient algorithm for finding all prime numbers up to any given limit. It does so by iteratively marking as composite (i.e., not prime) the multiples of each prime, starting with the first prime number, 2. The multiples of a given prime are generated as a sequence of numbers starting from that prime, with constant difference between them that is equal to that prime. This is the sieve's key distinction from using trial division to sequentially test each candidate number for divisibility by each prime. Once all the multiples of each discovered prime have been marked as composites, the remaining unmarked numbers are primes. The earliest known reference to the sieve (Ancient Greek: κόσκινον Ἐρατοσθένους, kóskinon Eratosthénous) is in Nicomachus of Gerasa's Introduction to Arithmetic, an early 2nd-century CE book which attributes it to Eratosthenes of Cyrene, a 3rd-century BCE Greek mathematician, though describing the sieving by odd numbers instead of by primes. One of a number of prime number sieves, it is one of the most efficient ways to find all of the smaller primes. It may be used to find primes in arithmetic progressions. == Overview == A prime number is a natural number that has exactly two distinct natural number divisors: the number 1 and itself. To find all the prime numbers less than or equal to a given integer n by Eratosthenes's method: Create a list of consecutive integers from 2 through n: (2, 3, 4, ..., n). Initially, let p equal 2, the smallest prime number. Enumerate the multiples of p by counting in increments of p from 2p to n, and mark them in the list (these will be 2p, 3p, 4p, ...; the p itself should not be marked). Find the smallest number in the list greater than p that is not marked. If there was no such number, stop. Otherwise, let p now equal this new number (which is the next prime), and repeat from step 3. When the algorithm terminates, the numbers remaining not marked in the list are all the primes below n. The main idea here is that every value given to p will be prime, because if it were composite it would be marked as a multiple of some other, smaller prime. Note that some of the numbers may be marked more than once (e.g., 15 will be marked both for 3 and 5). The key property of the sieve is that only additions are needed, no multiplications or divisions are used. As a refinement, it is sufficient to mark the numbers in step 3 starting from p2, as all the smaller multiples of p will have already been marked at that point. This means that the algorithm is allowed to terminate in step 4 when p2 is greater than n. Another refinement is to initially list odd numbers only, (3, 5, ..., n), and count in increments of 2p in step 3, thus marking only odd multiples of p. This actually appears in the original algorithm. This can be generalized with wheel factorization, forming the initial list only from numbers coprime with the first few primes and not just from odds (i.e., numbers coprime with 2), and counting in the correspondingly adjusted increments so that only such multiples of p are generated that are coprime with those small primes, in the first place. === Example === To find all the prime numbers less than or equal to 30, proceed as follows. First, generate a list of natural numbers from 2 to 30: 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 The first number in the list is 2; cross out every 2nd number in the list after 2 by counting up from 2 in increments of 2 (these will be all the multiples of 2 in the list): 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 The next number in the list after 2 is 3; cross out every 3rd number in the list after 3 by counting up from 3 in increments of 3 (these will be all the multiples of 3 in the list): 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 The next number not yet crossed out in the list after 3 is 5; cross out every 5th number in the list after 5 by counting up from 5 in increments of 5 (i.e. all the multiples of 5): 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 The next number not yet crossed out in the list after 5 is 7; the next step would be to cross out every 7th number in the list after 7, but they are all already crossed out at this point, as these numbers (14, 21, 28) are also multiples of smaller primes because 7 × 7 is greater than 30. The numbers not crossed out at this point in the list are all the prime numbers below 30: 2 3 5 7 11 13 17 19 23 29 == Algorithm and variants == === Pseudocode === The sieve of Eratosthenes can be expressed in pseudocode, as follows: algorithm Sieve of Eratosthenes is input: an integer n > 1. output: all prime numbers from 2 through n. let A be an array of Boolean values, indexed by integers 2 to n, initially all set to true. for i = 2, 3, 4, ..., not exceeding √n do if A[i] is true for j = i2, i2+i, i2+2i, i2+3i, ..., not exceeding n do set A[j] := false return all i such that A[i] is true. This algorithm produces all primes not greater than n. It includes a common optimization, which is to start enumerating the multiples of each prime i from i2. The time complexity of this algorithm is O(n log log n), provided the array update is an O(1) operation, as is usually the case. === Segmented sieve === As Sorenson notes, the problem with the sieve of Eratosthenes is not the number of operations it performs but rather its memory requirements. For large n, the range of primes may not fit in memory; worse, even for moderate n, its cache use is highly suboptimal. The algorithm walks through the entire array A, exhibiting almost no locality of reference. A solution to these problems is offered by segmented sieves, where only portions of the range are sieved at a time. These have been known since the 1970s, and work as follows: Divide the range 2 through n into segments of some size Δ ≥ √n. Find the primes in the first (i.e. the lowest) segment, using the regular sieve. For each of the following segments, in increasing order, with m being the segment's topmost value, find the primes in it as follows: Set up a Boolean array of size Δ. Mark as non-prime the positions in the array corresponding to the multiples of each prime p ≤ √m found so far, by enumerating its multiples in steps of p starting from the lowest multiple of p between m - Δ and m. The remaining non-marked positions in the array correspond to the primes in the segment. It is not necessary to mark any multiples of these primes, because all of these primes are larger than √m, as for k ≥ 1, one has ( k Δ + 1 ) 2 > ( k + 1 ) Δ {\displaystyle (k\Delta +1)^{2}>(k+1)\Delta } . If Δ is chosen to be √n, the space complexity of the algorithm is O(√n), while the time complexity is the same as that of the regular sieve. For ranges with upper limit n so large that the sieving primes below √n as required by the page segmented sieve of Eratosthenes cannot fit in memory, a slower but much more space-efficient sieve like the pseudosquares prime sieve, developed by Jonathan P. Sorenson, can be used instead. === Incremental sieve === An incremental formulation of the sieve generates primes indefinitely (i.e., without an upper bound) by interleaving the generation of primes with the generation of their multiples (so that primes can be found in gaps between the multiples), where the multiples of each prime p are generated directly by counting up from the square of the prime in increments of p (or 2p for odd primes). The generation must be initiated only when the prime's square is reached, to avoid adverse effects on efficiency. It can be expressed symbolically under the dataflow paradigm as primes = [2, 3, ...] \ [[p², p²+p, ...] for p in primes], using list comprehension notation with \ denoting set subtraction of arithmetic progressions of numbers. Primes can also be produced by iteratively sieving out the composites through divisibility testing by sequential primes, one prime at a time. It is not the sieve of Eratosthenes but is often confused with it, even though the sieve of Eratosthenes directly generates the composites instead of testing for them. Trial division has worse theoretical complexity than that of the sieve of Eratosthenes in generating ranges of primes. When testing each prime, the optimal trial division algorithm uses all prime numbers not exceeding its square root, whereas the sieve of Eratosthenes produces each composite from its prime factors only, and gets the primes "for free", between the composites. The widely known 1975 functional sieve code by David Turner is often presented as an example of the sieve of Eratosthenes but is actually a sub-optimal trial division sieve. == Algorithmic complexity == The sieve of Eratosthenes is a popular way to benchmark computer performance. The time complexity of calculating all primes below n in the random access machine model is O(n log log n) ope
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Digistar

Digistar is the first computer graphics-based planetarium projection and content system. It was designed by Evans & Sutherland and released in 1983. The technology originally focused on accurate and high quality display of stars, including for the first time showing stars from points of view other than Earth's surface, travelling through the stars, and accurately showing celestial bodies from different times in the past and future. Beginning with the Digistar 3 the system now projects full-dome video. == Projector == Unlike modern full-dome systems, which use LCD, DLP, SXRD, or laser projection technology, the Digistar projection system was designed for projecting bright pinpoints of light representing stars. This was accomplished using a calligraphic display, a form of vector graphics, rather than raster graphics. The heart of the Digistar projector is a large cathode-ray tube (CRT). A phosphor plate is mounted atop the tube, and light is then dispersed by a large lens with a 160 degree field of view to cover the planetarium dome. The original lens bore the inscription: "August 1979 mfg. by Lincoln Optical Corp., L.A., CA for Evans and Sutherland Computer Corp., SLC, UT, Digital planetarium CRT projection lens, 43mm, f2.8, 160 degree field of view". The coordinates of the stars and wire-frame models to be displayed by the projector were stored in computer RAM in a display list. The display would read each set of coordinates in turn and drive the CRT's electron beam directly to those coordinates. If the electron beam was enabled while being moved a line would be painted on the phosphor plate. Otherwise, the electron beam would be enabled once at its destination and a star would be painted. Once all coordinates in the display list had been processed, the display would repeat from the top of the display list. Thus, the shorter the display list the more frequently the electron beam would refresh the charge on a given point on the phosphor plate, making the projection of the points brighter. In this way, the stars projected by Digistar were substantially brighter than could be achieved using a raster display, which has to touch every point on the phosphor plate before repeating. Likewise, the calligraphic technology allowed Digistar to have a darker black-level than full-dome projectors, since the portions of the phosphor plate representing dark sky were never hit by the electron beam. As it is only one tube, with no pixelated color filter screen, the Digistar projector is monochromatic. The Digistar projects a bright, phosphorescent green, though many (including both visitors and planetarians) report they cannot distinguish between this green and white. Additionally, unlike a raster display, the calligraphic display is not discretized into pixels, so the displayed stars were a more realistic single spot of light, without the blocky or ropy artifacts that are hard to avoid with raster graphics. Due to the use of vector graphics, as opposed to raster imaging, the Digistar does not have the resolution issues that many full-dome systems have. Thanks to this, and the brightness of the CRT, only one projector is needed to project on the entire dome, whereas most full-dome systems require up to six raster projectors, depending on dome size. The projector in the original Digistar was housed in a square pyramid-shaped sheathing. When powered on, the four sides at the tip of the pyramid would recede into the housing, exposing the lens and appearing as a cut-off pyramid. As Digistar II was being developed, many planetaria were sold Digistar LEA projectors. The LEA, called Digistar 1.5 by many users, was effectively a prototype of the D2 projector, compatible with Digistar and upgradable to Digistar II. There are no significant differences in performance between the LEA and the true D2. == History == Digistar was the brainchild of Stephen McAllister and Brent Watson, both of whom were long-time amateur astronomers and computer graphics engineers. In 1977, E&S had been consulting with Johnson Space Center regarding training simulators for astronauts. McAllister had been writing proof-of-concept software for this consultation and in summer 1977 entered the data for 400 bright stars and wrote the software to display them. Steve and Brent both originally saw the system's purpose as celestial navigation training. Brent, who had until recently worked at Hansen planetarium, asked his planetarium coworkers what they thought of a potential digital planetarium system, and then Steve and Brent both targeted the system toward planetaria. The primary goal of the planetarium system was to use computer graphics to overcome the limitation of traditional star ball technology that only allowed display of star fields from the point of view of Earth's surface. By using computer graphics the stars could be displayed from viewpoints in space, including simulating the appearance of space flight. Likewise, planets and moons within the Solar System could be displayed accurately for any time in history, from any point of view. The system used the location of real stars from the Yale Bright Star Catalogue, as well as random stars. A laboratory prototype of Digistar was used to generate the star fields and tactical displays in the 1982 science fiction film Star Trek II: The Wrath of Khan. Filming was done directly from the Digistar display in the lab. ILM projected the effort would take two weeks, but in fact it took from late November 1981 until mid-February 1982. The last shot recorded was what became the first entirely computer generated feature film sequence. It was the opening scene of the film, a rotating forward translation through a star field that lasted 3.5 minutes. It was recorded in one take, at a rate of one frame every 3.5 seconds, taking four hours for the shoot. The Digistar team members are credited in the film. After prototyping in labs at Evans and Sutherland the team repeatedly used Salt Lake City's Hansen planetarium to beta test the system at the planetarium at night. The Digistar team performed one week of shows at the planetarium as a fund raiser to benefit the planetarium. The company also later gave the planetarium an improved prototype Digistar to replace "Jake", the planetarium's aging Spitz planetarium projector. The first customer installation was to the newly constructed Universe Planetarium at the Science Museum of Virginia in 1983, the largest planetarium dome in the world at the time, for $595,000. By September 1986 there were four installed Digistars. Even at this point the long-term success of the product was very much in doubt, but as of 2019 Digistar has an installed base of over 550 planetaria. === Versions === Digistar (1983) Digistar II (1995) Digistar 3 (2002) Digistar 4 (2010?) Digistar 5 (2012) Digistar 6 (2016) Digistar 7 (2021) == Hardware == Digistar was driven by a VAX-11/780 minicomputer, with custom graphics hardware related to the E&S Picture System 2. Later versions of Digistar 1 used a DEC MicroVAX 2, driving a custom version of a PS/300. The original Digistar and Digistar 2 had a physical control panel that was used for running the star shows. This control panel was approximately 3' x 4' and contained a keyboard, a 6 DOF joystick, and a large array of back-lit buttons. One button that was used for moving the viewpoint forward in space was labeled "Boldly Go". Later iterations of Digistar replaced the physical control panel with a common graphical user interface. Digistar 3 was the first Digistar system to offer full-dome video in 2002, using six projectors. Digistar 4 was able to cover the dome using only two projectors. == System limitations == Though technologically advanced in its day, and the closest system to true full-dome video at the time of its release, the original Digistar and Digistar 2 are limited to only projecting dots and lines—meaning only wireframe models can be projected. To compensate for this, the projector is capable of defocusing specific models, blurring lines and dots together. An example of this is in the Digistar 2's built-in Milky Way model. The model is a circle of parallel lines that, when defocused, appear as the continuous band of the Milky Way across the sky. On more complex models, especially three-dimensional ones, brightness and details may be lost in this process, so it is not useful in all situations. The Digistar and Digistar 2 also suffer focus limitations. Because they use a single lens to cover the entire dome, it is difficult to gain perfect focus across the dome. Coupled with this, stars greater than a certain brightness are "multihit" points, meaning the projector draws two dots at the given position to accommodate the brightness of the star. Errors in the projector can lead the second dot to be slightly out-of-place with the first one. These two issues together, along with other issues that can occur within the projector's focus system, give the stars a blobby look. Some p
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Artificial intelligence in marketing

Artificial intelligence marketing (AI marketing) is a form of marketing that uses artificial intelligence concepts and models such as machine learning, natural language processing, and computer vision to achieve marketing goals. The main difference between AI marketing and traditional forms of marketing reside in the reasoning, which is performed through a computer algorithm rather than a human. Each form of marketing has a different technique to the core of the marketing theory. Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause will lead marketing agencies to manage consumer needs instead. AI is used in various digital marketing spaces, such as content marketing, email marketing, online advertisement (in combination with machine learning), social media marketing, affiliate marketing, and beyond. == Historical development == AI in marketing has a long history, which goes all the way back to the 1980s. At this time, AI research was focusing on expert systems and robotics. Despite the initial research and the studies that were carried out, AI adoption remained limited. Research on it came to a stop for a while, until research was revived two decades later with the advancement in technology, the rise of big data, and a significant increase in computational power. Eventually, AI became very popular in the marketing world, and caught the eyes of many researchers as well as professionals. A large‐scale bibliometric study covering 1,580 peer‑reviewed papers published between 1982 and 2020 confirms that scholarly output on AI in marketing has surged since 2017, with Expert Systems with Applications emerging as the most prolific outlet. Prior to the application of artificial Intelligence in marketing, there was something called "collaborative filtering". This was used as early as 1998 by Amazon, and one of the first ways companies predicted consumer behavior, which enabled millions of recommendations to different customers. Personalized recommender systems are now widely used, for example to suggest music on Spotify, or TV shows on Netflix. A big milestone in AI marketing happened in 2014, when programmatic ad buying gained much greater popularity. Marketing consists of numerous manual tasks such as researching target markets, insertion orders, and managing high budgets as well as prices. In order to cut costs, and remove the need for these tedious tasks, many companies started to automate the marketing process with AI. In 2015, Google introduced RankBrain, a machine learning component of its search algorithm designed to interpret the intent behind user queries. RankBrain was followed by further AI-based search updates, including BERT in 2019, which improved the understanding of conversational queries, and the Multitask Unified Model (MUM) in 2021, which is multimodal and processes information across 75 languages. These advances shifted search engine optimization practice away from keyword matching toward content that satisfies user intent. Artificial intelligence is increasingly used in marketing to personalize user experiences and automate decision-making. For example, Netflix uses AI algorithms to recommend content based on viewing history, while Sephora employs chatbots to assist customers with product selection and availability. Programmatic advertising platforms like Google Ads leverage machine learning to optimize bidding strategies and target audiences more effectively. These applications demonstrate how AI enhances efficiency, engagement, and conversion rates across digital channels. === Artificial neural networks === An artificial neural network is a form of computer program modeled on the brain and nervous system of humans. Neural networks are composed of a series of interconnected processing neurons that function in unison to achieve certain outcomes. Using “human-like trial and error learning methods neural networks detect patterns existing within a data set ignoring data that is not significant while emphasizing the data which is most influential”. From a marketing perspective, neural networks are a form of software tool used to assist in decision making. Neural networks are effective in gathering and extracting information from large data sources and have the ability to identify cause and effect within tha data. These neural nets through the process of learning, identify relationships and connections between databases. Once knowledge has been accumulated, neural networks can be relied on to provide generalizations and can apply past knowledge and learning to a variety of situations. Neural networks help fulfill the role of marketing companies through effectively aiding in market segmentation and measurement of performance while reducing costs and improving accuracy. Due to their learning ability, flexibility, adaption, and knowledge discovery, neural networks offer many advantages over traditional models. Neural networks can be used to assist in pattern classification, forecasting and marketing analysis. == Tools and uses == Classification of customers can be facilitated through the neural network approach allowing companies to make informed marketing decisions. An example of this was employed by Spiegel Inc., a firm dealing in direct-mail operations that used neural networks to improve efficiencies. Using software developed by NeuralWare Inc., Spiegel identified the demographics of customers who had made a single purchase and those customers who had made repeat purchases. Neural networks where then able to identify the key patterns and consequently identify the customers that were most likely to repeat purchase. Understanding this information allowed Spiegel to streamline marketing efforts, and reduced costs. Sales forecasting “is the process of estimating future events with the goal of providing benchmarks for monitoring actual performance and reducing uncertainty". Artificial intelligence techniques have emerged to facilitate the process of forecasting through increasing accuracy in the areas of demand for products, distribution, employee turnover, performance measurement, and inventory control. An example of forecasting using neural networks is the Airline Marketing Assistant/Tactician; an application developed by BehabHeuristics which allows for the forecasting of passenger demand and consequent seat allocation through neural networks. This system has been used by National air Canada and USAir. Neural networks provide a useful alternative to traditional statistical models due to their reliability, time-saving characteristics and ability to recognize patterns from incomplete or noisy data. Examples of marketing analysis systems includes the Target Marketing System developed by Churchull Systems for Veratex Corporation. This support system scans a market database to identify dormant customers allowing management to make decisions regarding which key customers to target. When performing marketing analysis, neural networks can assist in the gathering and processing of information ranging from consumer demographics and credit history to the purchase patterns of consumers. Predictive analytics is a form of analytics involving the use of historical data and artificial intelligence algorithms to predict future trends and outcomes. It serves as a tool for anticipating and understanding user behavior based on patterns found in data. Predictive analytics uses artificial intelligence machine learning algorithms to recognize and predict patterns within data. Machine learning algorithms analyze the data, recognize patterns, and make predictions through continuous learning and adaptation. Predictive analytics is widely used across businesses and industries as a way to identify opportunities, avoid risks, and anticipate customer needs based on information derived from the analysis of user data. By analyzing historical customer data, artificial intelligence algorithms can deliver relevant and targeted marketing content. Recent systematic reviews show that generative large‑language models such as GPT‑3 and GPT‑4 are now routinely embedded in predictive‑analytics pipelines to mine unstructured market data and anticipate customer intent with greater precision. Personalization engines use artificial intelligence and machine learning to provide content or advertisements that are relevant to the user. User data is gathered, which then gets processed with machine learning, and patterns and trends among the users are identified. Users with shared characteristics or behaviors are then segmented into groups, and the personalization engine adjusts content and advertisements to match each segment's preferences. By processing a large amount of data, personalization engines are able to match users to advertisements and recommendations that align with their interests or preferences. Field evidence from consumer‑goods and electronics firms indicates that AI‑driven personalization can raise
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Affectiva

Affectiva is an artificial intelligence software development company. In 2021, the company was acquired by SmartEye. The company claimed its AI understood human emotions, cognitive states, activities and the objects people use, by analyzing facial and vocal expressions. The offshoot of MIT Media Lab, Affectiva created a new technological category of artificial emotional intelligence, namely, Emotion AI. == History == Affectiva was co-founded by Rana el Kaliouby, who became chief executive officer as of May 25, 2016, and Rosalind W. Picard, who worked as chairman and Chief Scientist until 2013. Both of Affectiva's early products grew out of collaborative research at the MIT's Media Lab to help people on the autism spectrum. Affectiva was acquired for a mostly-stock deal of $73.5m by Swedish SmartEye, a former competitor. == Technology == The company has expanded its Emotion AI technology to detect more than facial expressions, reactions and emotions. Affectiva's software detects complex and nuanced emotions, cognitive states, such as drowsiness and distraction, certain activities and the objects people use. It does that by analyzing the human face, vocal intonations and body posture. Affectiva's AI is built with deep learning, computer vision, and large amounts of data that has been collected in real-world scenarios. The AI uses an optical sensor like a webcam or smartphone camera to identify a human face in real-time. Then, computer vision algorithms identify key features on the face, which are analyzed by deep learning algorithms to classify facial expressions. These facial expressions are then mapped back to emotions. One journal paper found the Affectiva iMotions Facial Expression Analysis Software results are comparable to results using facial Electromyography. Affectiva also uses computer vision to detect objects like a cellphone and car seat, as well as body key points, which track body joints to determine movement and location. Affectiva has collected massive amounts of data that are used to train and test the company's deep learning algorithms, and provide insight into human emotional reactions and engagement. The company has analyzed more than 10 million face videos from 90 countries, making it one of the largest data repositories of its kind. Affectiva has also collected more than 19,000 hours of automotive in-cabin data from 4,000 unique individuals. This automotive data is used to adapt its algorithms to varying camera angles, lighting and other environmental conditions in a vehicle. === Applications === Affectiva's AI had many applications, but the company's primary focus is on Media Analytics. Other uses of Affectiva's AI includes applications in automotive, healthcare and mental health, robotics, conversational interfaces, education, gaming, and more. ==== Media analytics ==== Affectiva's technology was first deployed in media analytics, for market research purposes. The company had since then tested more than 53,000 ads in 90 countries. Brands, advertising agencies and insights firms used the company's Emotion AI to measure the unfiltered and unbiased emotional responses consumers have when viewing video ads and movie trailers. These insights helped improve brand and media content, and predict key metrics in advertising such as sales lift, purchase intent and virality. Affectiva's technology was also used in qualitative research. Affectiva had partnered with leading insights firms such as Kantar, LRW, Added Value and Unruly. Through these collaborations, 28 percent of the Fortune Global 500 companies, and 70 percent of the world's largest advertisers, used Affectiva's Emotion AI. On September 5, 2019, Affectiva announced the appointment of Graham Page, a seasoned Kantar executive, as Global Managing Director of Media Analytics to expand on the company's existing footprint in the media analytics space. ==== Automotive ==== On March 21, 2018, Affectiva launched Affectiva Automotive AI, the first multi-modal in-cabin sensing solution to understand what is happening with people in a vehicle. It used cameras in the car to measure in real time, the state of the driver, the state of the occupants and the state of the vehicle interior (i.e. cabin). This insight helped car manufacturers, fleet management companies and rideshare providers improve road safety and build better driver monitoring systems, by understanding dangerous driver behavior such as drowsiness, distraction and anger. It was also used to create more comfortable and enjoyable transportation experiences, by understanding how passengers react to the environment, such as content they can consume in the back of the car. In addition to understanding driver and occupant emotional and cognitive states, Affectiva Automotive AI could also detect contextual cabin information such as the number of passengers, where they are sitting and if an object is present. Affectiva worked with a number of leading car manufacturers and transportation technology companies, including Aptiv, Cerence, Hyundai Kia, Faurecia, Porsche, BMW, GreenRoad Technologies, and Veoneer. == Acquisition == In June 2021 Smart Eye acquired Affectiva.
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