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Drush (DRUpal SHell) is a computer software shell-based application used to control, manipulate, and administer Drupal websites. == Details == Drush was originally developed by Arto Bendiken for Drupal 4.7. In May 2007, it was partly rewritten and redesigned for Drupal 5 by Franz Heinzmann. Drush is maintained by Moshe Weitzman with the support of Owen Barton, greg.1.anderson, jonhattan, Mark Sonnabaum, Jonathan Hedstrom and Christopher Gervais.
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ISO 15765-2, or ISO-TP (Transport Layer), is an international standard for sending data packets over a CAN bus. The protocol allows for the transport of messages that exceed the eight byte maximum payload of CAN frames. ISO-TP segments longer messages into multiple frames, adding metadata (CAN-TP Header) that allows the interpretation of individual frames and reassembly into a complete message packet by the recipient. It can carry up to 232-1 (4294967295) bytes of payload per message packet starting from the 2016 version. Prior versions were limited to a maximum payload size of 4095 bytes. In the OSI model, ISO-TP covers the layer 3 (network layer) and 4 (transport layer). The most common application for ISO-TP is the transfer of diagnostic messages with OBD-II equipped vehicles using KWP2000 and UDS, but is used broadly in other application-specific CAN implementations where one might need to send messages longer than what the CAN protocol physical layer allows (eight bytes for CAN, 64 bytes for CAN FD, and 2048 bytes for CAN-XL). ISO-TP can be operated with its own addressing as so-called Extended Addressing or without address using only the CAN ID (so-called Normal Addressing). Extended addressing uses the first data byte of each frame as an additional element of the address, reducing the application payload by one byte. For clarity the protocol description below is based on Normal Addressing with eight byte CAN frames. In total, six types of addressing are allowed by the ISO 15765-2 Protocol. ISO-TP prepends one or more metadata bytes to the payload data in the eight byte CAN frame, reducing the payload to seven or fewer bytes per frame. The metadata is called the Protocol Control Information, or PCI. The PCI is one, two or three bytes. The initial field is four bits indicating the frame type, and implicitly describing the PCI length. ISO 15765-2 is a part of ISO 15765 (headlined Road vehicles — Diagnostic communication over Controller Area Network (DoCAN)), which has the following parts: ISO 15765-1 Part 1: General information and use case definition ISO 15765-2 Part 2: Transport protocol and network layer services ISO 15765-3 Part 3: Implementation of unified diagnostic services (UDS on CAN) – replaced by ISO 14229-3 Road vehicles — Unified diagnostic services ISO 15765-4 Part 4: Requirements for emissions-related systems == List of protocol control information (PCI) field types == The ISO-TP defines four frame types: A message of seven bytes or less is sent in a single frame, with the initial byte containing the type (0) and payload length (1-7 bytes). With the 0 in the type field, this can also pass as a simpler protocol with a length-data format and is often misinterpreted as such. A message longer than 7 bytes requires segmenting the message packet over multiple frames. A segmented transfer starts with a First Frame. The PCI is two bytes in this case, with the first 4 bit field the type (type 1) and the following 12 bits the message length (excluding the type and length bytes). The recipient confirms the transfer with a flow control frame. The flow control frame has three PCI bytes specifying the interval between subsequent frames and how many consecutive frames may be sent (Block Size). For CAN FD, the ISO 15765-2 protocol has been extended for Single and First frame, to allow larger size values, but still backwards compatible with traditional ISO 15765. See CAN FD. The initial byte contains the type (type = 3) in the first four bits, and a flag in the next four bits indicating if the transfer is allowed (0 = Continue To Send, 1 = Wait, 2 = Overflow/abort). The next byte is the block size, the count of frames that may be sent before waiting for the next flow control frame. A value of zero allows the remaining frames to be sent without flow control or delay. The third byte is the minimum Separation Time (STmin), the minimum delay time between frames. STmin values up to 127 (0x7F) specify the minimum number of milliseconds to delay between frames, while values in the range 241 (0xF1) to 249 (0xF9) specify delays increasing from 100 to 900 microseconds. Note that the Separation Time is defined as the minimum time between the end of one frame to the beginning of the next. Robust implementations should be prepared to accept frames from a sender that misinterprets this as the frame repetition rate i.e. from start-of-frame to start-of-frame. Even careful implementations may fail to account for the minor effect of bit-stuffing in the physical layer. The sender transmits the rest of the message using Consecutive Frames. Each Consecutive Frame has a one byte PCI, with a four bit type (type = 2) followed by a 4-bit sequence number. The sequence number starts at 1 and increments with each frame sent (1, 2,..., F, 0, 1,...), with which lost or discarded frames can be detected. Each consecutive frame starts at 0, initially for the first set of data in the first frame will be considered as 0th data. So the first set of CF(Consecutive frames) start from 0x1. There afterwards when it reaches 0x2F, will be started from 0x20 (e.g. 0x21, 0x22, 0x23...0x2F, 0x20, 0x21...). The 12-bit length field (as indicated in the First Frame) allows up to 4095 bytes of user data in a segmented message, but in practice the typical application-specific limit is considerably lower because of receive buffer or hardware limitations. == Timing parameters == Timing parameters, such as P1 and P2 timers, have to be mentioned. == Standards == ISO 15765-2:2016 Road vehicles -- Diagnostic communication over Controller Area Network (DoCAN) -- Part 2: Transport protocol and network layer services
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Data philanthropy refers to the practice of private companies donating corporate data. This data is usually donated to nonprofits or donation-run organizations that have difficulty keeping up with expensive data collection technology. The concept was introduced through the United Nations Global Pulse initiative in 2011 to explore corporate data assets for humanitarian, academic, and societal causes. For example, anonymized mobile data could be used to track disease outbreaks, or data on consumer actions may be shared with researchers to study public health and economic trends. == Definition == A large portion of data collected from the internet consists of user-generated content, such as blogs, social media posts, and information submitted through lead generation and data forms. Additionally, corporations gather and analyze consumer data to gain insight into customer behavior, identify potential markets, and inform investment decisions. United Nations Global Pulse director Robert Kirkpatrick has referred to this type of data as "massive passive data" or "data exhaust." == Challenges == While data philanthropy can enhance development policies, making users' private data available to various organizations raises concerns regarding privacy, ownership, and the equitable use of data. Different techniques, such as differential privacy and alphanumeric strings of information, can allow access to personal data while ensuring user anonymity. However, even if these algorithms work, re-identification may still be possible. Another challenge is convincing corporations to share their data. The data collected by corporations provides them with market competitiveness and insight regarding consumer behavior. Corporations may fear losing their competitive edge if they share the information they have collected with the public. Numerous moral challenges are also encountered. In 2016, Mariarosaria Taddeo, a digital ethics professor at the University of Oxford, proposed an ethical framework to address them. == Sharing strategies == The goal of data philanthropy is to create a global data commons where companies, governments, and individuals can contribute anonymous, aggregated datasets. The United Nations Global Pulse offers four different tactics that companies can use to share their data that preserve consumer anonymity: Share aggregated and derived data sets for analysis under nondisclosure agreements (NDA) Allow researchers to analyze data within the private company's own network under NDAs Real-Time Data Commons: data pooled and aggregated among multiple companies of the same industry to protect competitiveness Public/Private Alerting Network: companies mine data behind their own firewalls and share indicators == Application in various fields == Many corporations take part in data philanthropy, including social networking platforms (e.g., Facebook, Twitter), telecommunications providers (e.g., Verizon, AT&T), and search engines (e.g., Google, Bing). Collecting and sharing anonymized, aggregated user-generated data is made available through data-sharing systems to support research, policy development, and social impact initiatives. By participating in such efforts, these organizations contribute to causes regarded as beneficial to society, allowing institutions to give back meaningfully. With the onset of technological advancements, the sharing of data on a global scale and an in-depth analysis of these data structures could mitigate the effects of global issues such as natural disasters and epidemics. Robert Kirkpatrick, the Director of the United Nations Global Pulse, has argued that this aggregated information is beneficial for the common good and can lead to developments in research and data production in a range of varied fields. === Digital disease detection === Health researchers use digital disease detection by collecting data from various sources—such as social media platforms (e.g., Twitter, Facebook), mobile devices (e.g., cell phones, smartphones), online search queries, mobile apps, and sensor data from wearables and environmental sensors—to monitor and predict the spread of infectious diseases. This approach allows them to track and anticipate outbreaks of epidemics (e.g., COVID-19, Ebola), pandemics, vector-borne diseases (e.g., malaria, dengue fever), and respiratory illnesses (e.g., influenza, SARS), improving response and intervention strategies for the spread of diseases. In 2008, Centers for Disease Control and Prevention collaborated with Google and launched Google Flu Trends, a website that tracked flu-related searches and user locations to track the spread of the flu. Users could visit Google Flu Trends to compare the amount of flu-related search activity versus the reported numbers of flu outbreaks on a graphical map. One drawback of this method of tracking was that Google searches are sometimes performed due to curiosity rather than when an individual is suffering from the flu. According to Ashley Fowlkes, an epidemiologist in the CDC Influenza division, "The Google Flu Trends system tries to account for that type of media bias by modeling search terms over time to see which ones remain stable." Google Flu Trends is no longer publishing current flu estimates on the public website; however, visitors to the site can still view and download previous estimates. Current data can be shared with verified researchers. A study from the Harvard School of Public Health (HSPH), published in the October 12, 2012 issue of Science, discussed how phone data helped curb the spread of malaria in Kenya. The researchers mapped phone calls and texts made by 14,816,521 Kenyan mobile phone subscribers. When individuals left their primary living location, the destination and length of journey were calculated. This data was then compared to a 2009 malaria prevalence map to estimate the disease's commonality in each location. Combining all this information, the researchers could estimate the probability of an individual carrying malaria and map the movement of the disease. This research can be used to track the spread of similar diseases. === Humanitarian aid === Calling patterns of mobile phone users can determine the socioeconomic standings of the populace, which can be used to deduce "its access to housing, education, healthcare, and basic services such as water and electricity." Researchers from Columbia University and Karolinska Institute used daily SIM card location data from both before and after the 2010 Haiti earthquake to estimate the movement of people both in response to the earthquake and during the related 2010 Haiti cholera outbreak. Their research suggests that mobile phone data can provide rapid and accurate estimates of population movements during disasters and outbreaks of infectious disease. Big data can also provide information on looming disasters and can assist relief organizations in rapid-response and locating displaced individuals. By analyzing specific patterns within this 'big data', governments and NGOs can enhance responses to disruptive events such as natural disasters, disease outbreaks, and global economic crises. Leveraging real-time information enables a deeper understanding of individual well-being, allowing for more effective interventions. Corporations utilize digital services, such as human sensor systems, to detect and solve impending problems within communities. This is a strategy used by the private sector to anonymously share customer information for public benefit, while preserving user privacy. === Impoverished areas === Poverty still remains a worldwide issue, with over 2.5 billion people currently impoverished. Statistics indicate the widespread use of mobile phones, even within impoverished communities. Additional data can be collected through Internet access, social media, utility payments and governmental statistics. Data-driven activities can lead to the accumulation of 'big data', which in turn can assist international non-governmental organizations in documenting and evaluating the needs of underprivileged populations. Through data philanthropy, NGOs can distribute information while cooperating with governments and private companies. === Corporate === Data philanthropy incorporates aspects of social philanthropy by allowing corporations to create profound impacts through the act of giving back by dispersing proprietary datasets. The public sector collects and preserves information, considered an essential asset. Companies track and analyze users' online activities to gain insight into their needs related to new products and services. These companies view the welfare of the population as key to business expansion and progression by using their data to highlight global citizens' issues. Experts in the private sector emphasize the importance of integrating diverse data sources—such as retail, mobile, and social media data—to develop essential solutions for global challenges. In Data Philanthropy:
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In computer programming, a control break is a change in the value of one of the keys on which a file is sorted, which requires some extra processing. For example, with an input file sorted by post code, the number of items found in each postal district might need to be printed on a report, and a heading shown for the next district. Quite often there is a hierarchy of nested control breaks in a program, such as streets within districts within areas, with the need for a grand total at the end. Structured programming techniques have been developed to ensure correct processing of control breaks in languages such as COBOL and to ensure that conditions such as empty input files and sequence errors are handled properly. With fourth-generation languages such as SQL, the programming language should handle most of the details of control breaks automatically.
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The term phrase structure grammar was originally introduced by Noam Chomsky as the term for grammar studied previously by Emil Post and Axel Thue (Post canonical systems). Some authors, however, reserve the term for more restricted grammars in the Chomsky hierarchy: context-sensitive grammars or context-free grammars. In a broader sense, phrase structure grammars are also known as constituency grammars. The defining character of phrase structure grammars is thus their adherence to the constituency relation, as opposed to the dependency relation of dependency grammars. == History == In 1956, Chomsky wrote, "A phrase-structure grammar is defined by a finite vocabulary (alphabet) Vp, and a finite set Σ of initial strings in Vp, and a finite set F of rules of the form: X → Y, where X and Y are strings in Vp." == Constituency relation == In linguistics, phrase structure grammars are all those grammars that are based on the constituency relation, as opposed to the dependency relation associated with dependency grammars; hence, phrase structure grammars are also known as constituency grammars. Any of several related theories for the parsing of natural language qualify as constituency grammars, and most of them have been developed from Chomsky's work, including Government and binding theory Generalized phrase structure grammar Head-driven phrase structure grammar Lexical functional grammar The minimalist program Nanosyntax Further grammar frameworks and formalisms also qualify as constituency-based, although they may not think of themselves as having spawned from Chomsky's work, e.g. Arc pair grammar, and Categorial grammar.
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Server-Gated Cryptography (SGC), also known as International Step-Up by Netscape, is a defunct mechanism that was used to step up from 40-bit or 56-bit to 128-bit cipher suites with SSL. It was created in response to United States federal legislation on the export of strong cryptography in the 1990s. The legislation had limited encryption to weak algorithms and shorter key lengths in software exported outside of the United States of America. When the legislation added an exception for financial transactions, SGC was created as an extension to SSL with the certificates being restricted to financial organisations. In 1999, this list was expanded to include online merchants, healthcare organizations, and insurance companies. This legislation changed in January 2000, resulting in vendors no longer shipping export-grade browsers and SGC certificates becoming available without restriction. Internet Explorer supported SGC starting with patched versions of Internet Explorer 3. SGC became obsolete when Internet Explorer 5.01 SP1 and Internet Explorer 5.5 started supporting strong encryption without the need for a separate high encryption pack (except on Windows 2000, which needs its own high encryption pack that was included in Service Pack 2 and later). "Export-grade" browsers are unusable on the modern Web due to many servers disabling export cipher suites. Additionally, these browsers are incapable of using SHA-2 family signature hash algorithms like SHA-256. Certification authorities are trying to phase out the new issuance of certificates with the older SHA-1 signature hash algorithm. The continuing use of SGC facilitates the use of obsolete, insecure Web browsers with HTTPS. However, while certificates that use the SHA-1 signature hash algorithm remain available, some certificate authorities continue to issue SGC certificates (often charging a premium for them) although they are obsolete. The reason certificate authorities can charge a premium for SGC certificates is that browsers only allowed a limited number of roots to support SGC. When an SSL handshake takes place, the software (e.g. a web browser) would list the ciphers that it supports. Although the weaker exported browsers would only include weaker ciphers in its initial SSL handshake, the browser also contained stronger cryptography algorithms. There are two protocols involved to activate them. Netscape Communicator 4 used International Step-Up, which used the now obsolete insecure renegotiation to change to a stronger cipher suite. Microsoft used SGC, which sends a new Client Hello message listing the stronger cipher suites on the same connection after the certificate is determined to be SGC capable, and also supported Netscape Step-Up for compatibility (though this support in the NT 4.0 SP6 and IE 5.01 version had a bug where changing MAC algorithms during Step-Up did not work properly).
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A frame is a digital data transmission unit in computer networking and telecommunications. In packet switched systems, a frame is a simple container for a single network packet. In other telecommunications systems, a frame is a repeating structure supporting time-division multiplexing. A frame typically includes frame synchronization features consisting of a sequence of bits or symbols that indicate to the receiver the beginning and end of the payload data within the stream of symbols or bits it receives. If a receiver is connected to the system during frame transmission, it ignores the data until it detects a new frame synchronization sequence. == Packet switching == In the OSI model of computer networking, a frame is the protocol data unit at the data link layer. Frames are the result of the final layer of encapsulation before the data is transmitted over the physical layer. A frame is "the unit of transmission in a link layer protocol, and consists of a link layer header followed by a packet." Each frame is separated from the next by an interframe gap. A frame is a series of bits generally composed of frame synchronization bits, the packet payload, and a frame check sequence. Examples are Ethernet frames, Wi-Fi frames, 4G frames, Point-to-Point Protocol (PPP) frames, Fibre Channel frames, and V.42 modem frames. Often, frames of several different sizes are nested inside each other. For example, when using Point-to-Point Protocol (PPP) over asynchronous serial communication, the eight bits of each individual byte are framed by start and stop bits, the payload data bytes in a network packet are framed by the header and footer, and several packets can be framed with frame boundary octets. == Time-division multiplex == In telecommunications, specifically in time-division multiplex (TDM) and time-division multiple access (TDMA) variants, a frame is a cyclically repeated data block that consists of a fixed number of time slots, one for each logical TDM channel or TDMA transmitter. In this context, a frame is typically an entity at the physical layer. TDM application examples are SONET/SDH and the ISDN circuit-switched B-channel, while TDMA examples are Circuit Switched Data used in early cellular voice services. The frame is also an entity for time-division duplex, where the mobile terminal may transmit during some time slots and receive during others.
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In cryptography, blinding first became known in the context of blind signatures, where the message author blinds the message with a random blinding factor, the signer then signs it and the message author "unblinds" it; signer and message author are different parties. Since the late 1990s, blinding mostly refers to countermeasures against side-channel attacks on encryption devices, where the random blinding and the "unblinding" happen on the encryption devices. The techniques used for blinding signatures were adapted to prevent attackers from knowing the input to the modular exponentiation function for Diffie-Hellman or RSA. Blinding must be applied with care, for example Rabin–Williams signatures. If blinding is applied to the formatted message but the random value does not honor Jacobi requirements on p and q, then it could lead to private key recovery. A demonstration of the recovery can be seen in CVE-2015-2141 discovered by Evgeny Sidorov. Side-channel attacks allow an adversary to recover information about the input to a cryptographic operation within an asymmetric encryption scheme, by measuring something other than the algorithm's result, e.g., power consumption, computation time, or radio-frequency emanations by a device. Typically these attacks depend on the attacker knowing the characteristics of the algorithm, as well as (some) inputs. In this setting, blinding serves to alter the algorithm's input into some unpredictable state. Depending on the characteristics of the blinding function, this can prevent some or all leakage of useful information. Note that security depends also on the resistance of the blinding functions themselves to side-channel attacks. == Examples == In RSA blinding involves computing the blinding operation E(x) = (xr)e mod N, where r is a random integer between 1 and N and relatively prime to N (i.e. gcd(r, N) = 1), x is the plaintext, e is the public RSA exponent and N is the RSA modulus. As usual, the decryption function f(z) = zd mod N is applied thus giving f(E(x)) = (xr)ed mod N = xr mod N. Finally it is unblinded using the function D(z) = zr−1 mod N. Multiplying xr mod N by r−1 mod N yields x, as desired. When decrypting in this manner, an adversary who is able to measure time taken by this operation would not be able to make use of this information (by applying timing attacks RSA is known to be vulnerable to) as they does not know the constant r and hence has no knowledge of the real input fed to the RSA primitives. Blinding in GPG 1.x
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A toolchain is a set of software development tools used to build and otherwise develop software. Often, the tools are executed sequentially and form a pipeline such that the output of one tool is the input for the next. Sometimes the term is used for a set of related tools that are not necessarily executed sequentially. A relatively common and simple toolchain consists of the tools to build for a particular operating system (OS) and CPU architecture: a compiler, a linker, and a debugger. With a cross-compiler, a toolchain can support cross-platform development. For building more complex software systems, many other tools may be in the toolchain. For example, for a video game, the toolchain may include tools for preparing sound effects, music, textures, 3-dimensional models and animations, and for combining these resources into the finished product.
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Social knowledge management is a business approach that aims to leverage the collective intelligence and social interactions of an organization’s members and stakeholders. It is a branch of knowledge management, which is a multidisciplinary field that deals with the creation, sharing, and use of knowledge in various domains, such as business, economics, psychology, and information management. Knowledge management seeks to enhance organizational performance, innovation, and competitiveness by managing the intangible assets of an organization, such as human capital, know-how, technology, customers, and networks. Social media plays a crucial role in social knowledge management by enhancing communication, collaboration, and learning among individuals and groups, both internally and externally. It offers valuable insights and feedback from customers, partners, and stakeholders, and aids in generating and disseminating new knowledge. In a business context, social media is utilized for various purposes, including sentiment analysis, social learning, social collaboration, and social knowledge management. Social knowledge management is one of the application areas of social media in a business context next to others like sentiment analysis, social learning or social collaboration. Social media use by businesses can strive to achieve the following things from social media strategy point of view: learn, listen, engage in conversation, measure and refine, develop capabilities, define activities, prioritize objectives etc. Social media are not only transforming private communication and interaction, they also will transform how people work. With social media knowledge work in organizations can be optimized extremely: like a better distribution sharing and access to knowledge. This will be more and more important, as in today's business world, speed and complexity increase dramatically, while work environments change constantly. == Examples of Social KM platforms == Elium, a European software application which combines social tagging, bookmarking and networking paradigms to address internal information management purposes. Sciomino was a startup enterprise social network for Social Knowledge Management.
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The Star Awards for Social Media Award was an award presented annually from 2014 to 2016 at the Star Awards, where Mediacorp of Singapore recognises entertainers under their employment with awards for artistic and technical merit for outstanding performances of the year. == History == The category was introduced in 2014, at the 20th Star Awards ceremony; Jeanette Aw received the award and it is given in honour of a Mediacorp artiste with the most social media engagement. The results are based on the calculations from three international social media analysis systems; artistes must be active on at least one of the following platforms in order to qualify: Facebook, Twitter and Instagram. Since its inception, the award has been given to two artistes. Carrie Wong is the most recent and final winner in this category. Since the ceremony held in 2016, Aw remains as the only artiste to win in this category twice, surpassing Wong who has one win. The award was discontinued from 2017 onwards as the popularity element of the award is already represented in the Top 10 Most Popular Male Artistes and Top 10 Most Popular Female Artistes awards. == Recipients ==
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A social employee is a worker operating within a social business model. Following an organization's social computing guidelines, social employees use social media tools both for internal workflow and collaboration purposes and for external engagement with customers, prospects and stakeholders through a combination of social media marketing, content marketing, social marketing, and social selling. Social employee programs are considered to be as much about culture and engagement as they are about business processes and best practices. In addition to increased leads and sales, social employee best practices are said to improve business outcomes important to social media marketing, such as increased connections and web traffic, improved brand identification and "chatter", and better customer advocacy. == Overview == The term "social employee" was first introduced to describe those exhibiting the emerging characteristics of workers operating under a social business model. The term is often used interchangeably with similar designations like "employee advocate" or "social employee advocate". Crucial to the perceived value of the social employee is the concept of the digital footprint. While organizations are able to generate large bases of followers through social media, research shows that brand marketing and engagement efforts through these networks are not as effective as those of individual employees. In fact, some research indicates that employee experts are more trusted than any other member of an organization. Because of this, social employee programs are designed to train, empower, and support employee engagement efforts in the hopes of authentically engaging larger communities, increasing the frequency of shares, reviews, and other forms of "earned media" and expanding the brand's presence on the web. == The personal or employee brand == A foundational concept of the social employee is the idea of the personal or employee brand. This concept first gained popular attention in a 1997 FastCompany article by business leader Tom Peters titled "The Brand Called You". In the article, Peters argued that the premium placed on branding impacted workers' lives to such an extent that creating and cultivating a distinct personal brand had become a professional necessity. According to Peters, doing so built trust, loyalty, visibility, influence, and employability. With increased adoption of social media tools by both businesses and consumers in the early 21st century, many business leaders became increasingly concerned with social engagement, both internally among employees and externally with customers and other stakeholders. While many in the business community acknowledged the potential social tools had for improved collaboration, productivity, and brand messaging, the concern that employees would misrepresent their brand, disclose proprietary information, or otherwise damage their company's reputation or ability to conduct business persisted. As a result, many began to advocate for employee branding as a solution to this problem. This helped give new meaning to the concept of brand ambassadorship, positioning everyday employees in public, and potentially high-profile, engagement roles. == Characteristics == === Engaged === Because social employee advocacy is dependent on the perceived authenticity of the employee, engagement is highly valued in social organizations. Further, data show the measurable impact of employee engagement on organizational productivity and profitability: Happy employees were found to be 12 percent more productive. In one study, engaged employees were found to be 38 percent more likely to produce at above-average rates. In another, organizations with engaged employees had a 19 percent higher than average shareholder return, while organizations with disengaged employees experienced shareholder return that was 44 percent below average. Engaged companies were found to outperform disengaged companies by up to 202 percent. Companies with strong focus on culture were found to have an average 13.9 percent turnover rate, while those with a low focus experience were found to have a 48.4 percent turnover rate. === Flexible job environment and work–life balance === The number of professionals working mobile or remote has risen considerably since 2010. While estimates vary, one study found that number of organizations with mobile or remote employees is expected to rise from 24 percent in 2012 to 89 percent by 2020. Other research has estimated that by 2020, 105.4 million professionals will work remotely in America, about 72.3 percent of the total workforce. This change has been linked to a rise in social technologies, including biometrics, wearables, near-field communications, and augmented reality. Social employees have also put a greater emphasis on work–life balance, with many believing that advances in technology can directly support efforts in this area. Purported benefits of this shift include a more flexible workforce, reduced business costs, and greater organizational leverage in attracting and retaining top talent. === Buys into the brand's story === In 2009, thought leader Simon Sinek presented a speech called "How Great Leaders Inspire Action" at a TEDxPugetSound event. Sinek's central argument in this speech was, "People don't buy what you do. They buy why you do it." This concept—that the story behind a business or product offering is a more compelling sales tool than the product itself—is frequently cited in social media marketing as a way to build authentic connections with stakeholders. However, others have argued that for employees to share a brand's story authentically, they must be engaged in that story themselves, and as a result, many companies have made storytelling part of their culture programs. === Collaborative === An implicit tenet in social business is that social technologies aren't a barrier to productivity, but rather a path to increased connectivity. The shift in enterprise software systems like IBM Connections to incorporate social communication models, such as mentions, wikis, and newsfeeds, reflects the changing communication dynamics within business. With an increase in diversity and sophistication in collaborative software platforms, social organizations have sought to find new creative ways to utilize these tools and secure employee buy-in around them. Crowdsourcing has also become popular in social businesses. Examples include AT&T's program The Innovation Pipeline (TIP), begun in 2009, which has generated over 28,000 ideas that have led to over 75 projects with funding exceeding $44 million. IBM has also put considerable resources into such processes, producing its social computing guidelines through employee crowdsourcing, as well as its Connections platform through the Technology Adoption Program (TAP), a more formalized crowdsourcing initiative. Another popular form of internal collaboration is the hack day, or hackathon. Organizations such as Netflix, Facebook, and IBM use hack days to pull employees out of their day-to-day work environments and encourage them to collaborate in nontraditional ways in an attempt to drive disruptive innovation. Social employees are often encouraged to seek external collaboration opportunities with customers and prospects. For example, Procter & Gamble introduced the Live Well Collaborative to connect with external stakeholders and develop products and services for the 50+ demographic. === Social listener === A social listener is someone who engages in social listening, or social media monitoring, for professional means. Social employees can use social media monitoring for a variety of reasons, including professional development, industry news and trends, and gauging market sentiment. Some have argued that social listening is one of the most important components of social business, as it enables organizations to collect rich market data, make more informed strategic decisions, and respond to customer needs more authentically. === Customer-centric === Advocates of customer-centricity in social business argue that social media has changed the dynamic from one-way brand messaging to shared interactions between brand and customer. Brand and customer engagement is seen as a means of creating more lasting connections with customers and prospects and empowering them to become brand promoters. Customer-centric interactions are seen to have distinct value to brands, as research shows that prospects are far more likely to trust brand-related messaging from a friend or family member than they are from a brand. As a means of building social employees, some social advocates have also called for a broader definition of customer to include the employees themselves. In the book The Pursuit of Social Business Excellence, authors Vala Afshar and Brad Martin made the following argument: A social business operates with the guiding principle that each employee's responsi
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Adobe Presenter Video Express is screencasting and video editing software developed by Adobe Systems. == Description == Adobe Presenter Video Express is primarily used as a software by video creators, to record and mix webcam and screen video feeds. It allows users to simultaneously record video from their webcam and the screen, and easily mix the 2 tracks with a simple user interface. Users can change the background in their recorded video without needing equipment like a green screen. This is unlike other video tools which rely on chroma keying technology, and only work with green or blue screens. They can also add annotations and quizzes to their content and publish the video to MP4 or HTML5 formats. == List of notable features == === Record and mix, screen and webcam === Support for simultaneous recording of screen and webcam video feeds, with a simple editing interface to mix the two video streams. This lets the author rapidly create screencasts, software demos, etc. === Make my background awesome === This feature allows authors to change the background of their webcam recording without needing a green screen, provided they use a solid-colored backdrop which contrasts well against them. Authors can select images, videos or even the screen recording as their background. === In-video quizzing === Authors can insert quizzes within their video content. On success/failure attempts, the author can decide what message to display, and can also configure the video to jump to a certain point and play. Quizzes are published as part of the interactive HTML 5 player, which cannot be hosted on YouTube and Vimeo. === LMS Reporting === Authors can publish to any SCORM compliant LMS (Learning Management System) for quiz reporting, or to Adobe Captivate Prime. === In-app assets and branding === Adobe Presenter Video Express ships with a large number of branding videos, backgrounds and video filters to help authors create studio quality videos. === MP4 and HTML5 Output === The tool publishes a single MP4 video file containing all the video content, within an HTML 5 wrapper that contains the interactive player. The interactive HTML 5 player can be hosted on any website. == Common uses == === Screencasting === Screencasting is the process of recording one's computer screen as a video, usually with an audio voice over, to create a software demonstration, tutorial, presentation, etc. Adobe Presenter Video Express supports simultaneous recording of full screen video and microphone audio for creating screencasts. === Product marketing and demos === The ability to record the webcam video in addition to everything that is visible on the screen in Adobe Presenter Video Express, allows the author to add their personality to their screencasts. Features like video mixing and 'make my background awesome' further enhance the presentation, allowing effortless creation of marketing and demo videos. === Education === Adobe Presenter Video Express supports in-video quizzes and LMS reporting, along with screencasting and webcam recording. These features make it a powerful tool for creating educational content. == Differences from Adobe Presenter and Adobe Captivate == Adobe Presenter is a Microsoft PowerPoint plug-in for converting PowerPoint slides into interactive eLearning content, available only on Windows. Starting with Adobe Presenter 8, the video creation tool Adobe Presenter Video Express was bundled with every purchase of Adobe Presenter. From September 2015, Adobe Presenter Video Express 11 was also made available as a stand-alone product on Windows and Mac. A subscription license for Adobe Presenter Video Express, valid on Windows and Mac, is available for $9.99/month. Adobe Presenter Video Express continues to be bundled with purchases of Adobe Presenter on Windows as well. Adobe Captivate is an authoring tool for creating numerous forms of interactive eLearning content. Unlike Adobe Presenter, it uses a proprietary editing interface instead of Microsoft PowerPoint. While it is possible to create screen captures with Adobe Captivate, you cannot record the webcam feed. Adobe Captivate does not bundle Adobe Presenter or Adobe Presenter Video Express.
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Data exhaust (also exhaust data) is the trail of data generated as a by-product of users' online activity, behaviour, and transactions, rather than data they deliberately create or submit. It forms part of a broader category of unconventional data that also includes geospatial, network, and time-series data, and may be useful for predictive analytics. Data exhaust can take the form of cookies, temporary files, log files, clickstream records and stored preferences. Actions such as visiting a web page, following a link, or dwelling on an element may all generate exhaust data that is recorded without the user's active awareness. Unlike primary content — which the user intentionally creates — exhaust data is a passive side effect of interaction. A bank, for example, might treat the amounts and parties involved in a transaction as primary data, while secondary data could include whether the transaction was carried out at a cash machine rather than a branch. == Uses == Data exhaust collected by companies is often information that is not immediately useful in isolation, but can be aggregated and analysed to improve products, personalise content, identify trends, and support quality control. Companies may also store exhaust data for future analysis or sell it to third parties. Shoshana Zuboff has described this practice as a core mechanism of what she terms surveillance capitalism, in which behavioural data generated by users is converted into predictive products. Kosciejew notes that large quantities of often raw data are collected in this way, much of which is never analysed. == Medical exhaust data == Many medical devices — including pacemakers, dialysis machines and surgical cameras — generate exhaust data as a by-product of their operation. The majority of this data is never captured or analysed, and is typically discarded once a procedure ends or a device completes its routine monitoring cycle. The potential use of data generated by implanted devices such as pacemakers raises additional legal and ethical questions around ownership and consent. Using electronic health records for research also creates challenges because of the volume of data involved, creating a need for automated algorithms to process it. == Privacy and regulation == The collection and distribution of data exhaust is not in itself illegal in most jurisdictions, but its use raises questions of privacy and informed consent. Steps commonly taken to address these concerns include data anonymisation, offering users an opt-out from the sale of their data, and publishing explicit privacy policies that disclose what data is collected and how it is used.
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Tokenization, when applied to data security, is the process of substituting a sensitive data element with a non-sensitive equivalent, referred to as a token, that has no intrinsic or exploitable meaning or value. The token is a reference (i.e. identifier) that maps back to the sensitive data through a tokenization system. The mapping from original data to a token uses methods that render tokens infeasible to reverse in the absence of the tokenization system, for example using tokens created from random numbers. A one-way cryptographic function is used to convert the original data into tokens, making it difficult to recreate the original data without obtaining entry to the tokenization system's resources. To deliver such services, the system maintains a vault database of tokens that are connected to the corresponding sensitive data. Protecting the system vault is vital to the system, and improved processes must be put in place to offer database integrity and physical security. The tokenization system must be secured and validated using security best practices applicable to sensitive data protection, secure storage, audit, authentication and authorization. The tokenization system provides data processing applications with the authority and interfaces to request tokens, or detokenize back to sensitive data. The security and risk reduction benefits of tokenization require that the tokenization system is logically isolated and segmented from data processing systems and applications that previously processed or stored sensitive data replaced by tokens. Only the tokenization system can tokenize data to create tokens, or detokenize back to redeem sensitive data under strict security controls. The token generation method must be proven to have the property that there is no feasible means through direct attack, cryptanalysis, side channel analysis, token mapping table exposure or brute force techniques to reverse tokens back to live data. Replacing live data with tokens in systems is intended to minimize exposure of sensitive data to those applications, stores, people and processes, reducing risk of compromise or accidental exposure and unauthorized access to sensitive data. Applications can operate using tokens instead of live data, with the exception of a small number of trusted applications explicitly permitted to detokenize when strictly necessary for an approved business purpose. Tokenization systems may be operated in-house within a secure isolated segment of the data center, or as a service from a secure service provider. Tokenization may be used to safeguard sensitive data involving, for example, bank accounts, financial statements, medical records, criminal records, driver's licenses, loan applications, stock trades, voter registrations, and other types of personally identifiable information (PII). Tokenization is often used in credit card processing. The PCI Council defines tokenization as "a process by which the primary account number (PAN) is replaced with a surrogate value called a token. A PAN may be linked to a reference number through the tokenization process. In this case, the merchant simply has to retain the token and a reliable third party controls the relationship and holds the PAN. The token may be created independently of the PAN, or the PAN can be used as part of the data input to the tokenization technique. The communication between the merchant and the third-party supplier must be secure to prevent an attacker from intercepting to gain the PAN and the token. De-tokenization is the reverse process of redeeming a token for its associated PAN value. The security of an individual token relies predominantly on the infeasibility of determining the original PAN knowing only the surrogate value". The choice of tokenization as an alternative to other techniques such as encryption will depend on varying regulatory requirements, interpretation, and acceptance by respective auditing or assessment entities. This is in addition to any technical, architectural or operational constraint that tokenization imposes in practical use. == Concepts and origins == The concept of tokenization, as adopted by the industry today, has existed since the first currency systems emerged centuries ago as a means to reduce risk in handling high value financial instruments by replacing them with surrogate equivalents. In the physical world, coin tokens have a long history of use replacing the financial instrument of minted coins and banknotes. In more recent history, subway tokens and casino chips found adoption for their respective systems to replace physical currency and cash handling risks such as theft. Exonumia and scrip are terms synonymous with such tokens. In the digital world, similar substitution techniques have been used since the 1970s as a means to isolate real data elements from exposure to other data systems. In databases for example, surrogate key values have been used since 1976 to isolate data associated with the internal mechanisms of databases and their external equivalents for a variety of uses in data processing. More recently, these concepts have been extended to consider this isolation tactic to provide a security mechanism for the purposes of data protection. In the payment card industry, tokenization is one means of protecting sensitive cardholder data in order to comply with industry standards and government regulations. Tokenization was applied to payment card data by Shift4 Corporation and released to the public during an industry Security Summit in Las Vegas, Nevada in 2005. The technology is meant to prevent the theft of the credit card information in storage. Shift4 defines tokenization as: "The concept of using a non-decryptable piece of data to represent, by reference, sensitive or secret data. In payment card industry (PCI) context, tokens are used to reference cardholder data that is managed in a tokenization system, application or off-site secure facility." To protect data over its full lifecycle, tokenization is often combined with end-to-end encryption to secure data in transit to the tokenization system or service, with a token replacing the original data on return. For example, to avoid the risks of malware stealing data from low-trust systems such as point of sale (POS) systems, as in the Target breach of 2013, cardholder data encryption must take place prior to card data entering the POS and not after. Encryption takes place within the confines of a security hardened and validated card reading device and data remains encrypted until received by the processing host, an approach pioneered by Heartland Payment Systems as a means to secure payment data from advanced threats, now widely adopted by industry payment processing companies and technology companies. The PCI Council has also specified end-to-end encryption (certified point-to-point encryption—P2PE) for various service implementations in various PCI Council Point-to-point Encryption documents. == The tokenization process == The process of tokenization consists of the following steps: The application sends the tokenization data and authentication information to the tokenization system. It is stopped if authentication fails and the data is delivered to an event management system. As a result, administrators can discover problems and effectively manage the system. The system moves on to the next phase if authentication is successful. Using one-way cryptographic or random generation techniques, a token is generated and kept in a highly secure data vault. The new token is provided to the application for further use, replacing the sensitive data for processing and storage. Tokenization systems share several components according to established standards. Token generation is the process of producing a token using any means, such as one-way nonreversible cryptographic functions (e.g., a hash function with a strong, secret salt) or assignment via a randomly generated number. Random number generator (RNG) techniques are often the best choice for generating token values. Token mapping – this is the process of assigning the created token value to its original value. To enable permitted look-ups of the original value using the token as the index, a secure cross-reference database must be constructed. Token data store – this is a central repository for the token mapping process that holds the original sensitive values and their related token values. Sensitive data and token values must be securely kept in an encrypted format. Management of cryptographic keys. Strong key management procedures are required for sensitive data encryption on token data stores. == Difference from encryption == Tokenization and "classic" encryption effectively protect data if implemented properly, and a computer security system may use both. While similar in certain regards, tokenization and classic encryption differ in a few key aspects. Both are cryptographic data security methods and the
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