AI Data Trainer/annotator

AI Data Trainer/annotator — independent reviews, comparisons, pricing and step-by-step guides on Aizhi.

  • Self-management (computer science)

    Self-management (computer science)

    Self-management is the process by which computer systems manage their own operation without human intervention. Self-management technologies are expected to pervade the next generation of network management systems. The growing complexity of modern networked computer systems is a limiting factor in their expansion. The increasing heterogeneity of corporate computer systems, the inclusion of mobile computing devices, and the combination of different networking technologies like WLAN, cellular phone networks, and mobile ad hoc networks make the conventional, manual management difficult, time-consuming, and error-prone. More recently, self-management has been suggested as a solution to increasing complexity in cloud computing. An industrial initiative towards realizing self-management is the Autonomic Computing Initiative (ACI) started by IBM in 2001. The ACI defines the following four functional areas: Self-configuration Auto-configuration of components Self-healing Automatic discovery, and correction of faults; automatically applying all necessary actions to bring system back to normal operation Self-optimization Automatic monitoring and control of resources to ensure the optimal functioning with respect to the defined requirements Self-protection Proactive identification and protection from arbitrary attacks

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  • Data monetization

    Data monetization

    Data monetization, a form of monetization, may refer to the act of generating measurable economic benefits from available data sources (analytics). Less commonly, it may also refer to the act of monetizing data services. In the case of analytics, typically, these benefits accrue as revenue or expense savings, but may also include market share or corporate market value gains. Data monetization leverages data generated through business operations, available exogenous data or content, as well as data associated with individual actors such as that collected via electronic devices and sensors participating in the internet of things. For example, the ubiquity of the internet of things is generating location data and other data from sensors and mobile devices at an ever-increasing rate. When this data is collated against traditional databases, the value and utility of both sources of data increases, leading to tremendous potential to mine data for social good, research and discovery, and achievement of business objectives. Closely associated with data monetization are the emerging data as a service models for transactions involving data by the data item. There are three ethical and regulatory vectors involved in data monetization due to the sometimes conflicting interests of actors involved in the digital supply chain. The individual data creator who generates files and records through his own efforts or owns a device such as a sensor or a mobile phone that generates data has a claim to ownership of data. The business entity that generates data in the course of its operations, such as its transactions with financial institutions or risk factors discovered through feedback from customers also has a claim on data captured through their systems and platforms. However, the person that contributed the data may also have a legitimate claim on the data. Internet platforms and service providers, such as Google or Facebook that require a user to forgo some ownership interest in their data in exchange for use of the platform also have a legitimate claim on the data. Thus the practice of data monetization, although common since 2000, is now getting increasing attention from regulators. The European Union and the United States Congress have begun to address these issues. For instance, in the financial services industry, regulations involving data are included in the Gramm–Leach–Bliley Act and Dodd-Frank. Some individual creators of data are shifting to using personal data vaults and implementing vendor relationship management concepts as a reflection of an increasing resistance to their data being federated or aggregated and resold without compensation. Groups such as the Personal Data Ecosystem Consortium, Patient privacy rights, and others are also challenging corporate cooptation of data without compensation. Financial services companies are a relatively good example of an industry focused on generating revenue by leveraging data. Credit card issuers and retail banks use customer transaction data to improve targeting of cross-sell offers. Partners are increasingly promoting merchant based reward programs which leverage a bank’s data and provide discounts to customers at the same time. == Types of data monetization == Internal data monetization - An organization's data is used internally, resulting in economic benefit. This is commonly the case in organizations using analytics to uncover insights, resulting in improved profit, cost savings or the avoidance of risk. Internal data monetization is currently the most common form of monetization, requiring far fewer security, intellectual property, and legal precautions when compared to other types. The potential economic gains from this type of data monetization are limited by the organization's internal structure and situation. External data monetization - A person or organization makes data they possess available on a for-fee basis to external parties, or as a broker for same. This type of monetization is less common and requires various methods to distribute the data to potential buyers and consumers. However, the economic gain that results from collecting data, packaging and distributing it, can be quite large. == Steps == Identification of available data sources – this includes data currently available for monetization as well as other external data sources that may enhance the value of what’s currently available. Connect, aggregate, attribute, validate, authenticate, and exchange data - this allows data to be converted directly into actionable or revenue generating insight or services. Set terms and prices and facilitate data trading - methods for data vetting, storage, and access. For example, many global corporations have locked and siloed data storage infrastructures, which hinders efficient access to data and cooperative and real-time exchange. Perform Research and analytics – draw predictive insights from existing data as a basis for using data for to reduce risk, enhance product development or performance, or improve customer experience or business outcomes. Action and leveraging – the last phase of monetizing data includes determining alternative or improved data centric products, ideas, or services. Examples may include real-time actionable triggered notifications or enhanced channels such as web or mobile response mechanisms. == Pricing variables and factors == A fee for use of a platform to connect buyers and sellers use of a platform to configure, organize, and otherwise process data included in a data trade connecting or including a device or sensor into a data supply chain connecting and credentialing a creator of a data source and a data buyer – often through a federated identity connecting a data source to other data sources to be included in a data supply chain use of an internet service or other transmission services for uploading and downloading data – sometimes, for an individual, through a personal cloud use of encrypted keys to achieve secure data transfer use of a search algorithm specifically designed to tag data sources that contain data points of value to the data buyer linking a data creator or generator to a data collection protocol or form server actions – such as a notification – triggered by an update to a data item or data source included in a data supply chain A price or exchange or other trade value assigned by a data creator or generator to a data item or a data source offered by a data buyer to a data creator assigned by a data buyer for a data item or a data source formatted according to criteria set by a data buyer An incremental fee assigned by a data buyer for a data item or a data set scaled to the reputation of the data creator == Benefits == Improved decision-making that leads to real time crowd sourced research, improved profits, decreased costs, reduced risk and improved compliance More impactful decisions (e.g., make real-time decisions) More timely (lower latency) decisions (e.g., a vendor making purchase recommendations while the customer is still on the phone or in the store, a customer connecting with multiple vendors to discover the best price, triggered notifications when thresholds are reached for data values) More granular decisions (e.g., localized pricing decisions at an individual or device or sensor level versus larger aggregates). Targeted Marketing (e.g., Vendors with access to big data can make targeted advertisements to specific customers within a set data pool decreasing costs for the advertiser and reaching most interested customers) == Frameworks == There are a wide variety of industries, firms and business models related to data monetization. The following frameworks have been offered to help understand the types of business models that are used: Roger Ehrenberg of IA Ventures, a venture capital firm that invests in this sector, has defined three basic types of data product firms: Contributory databases. The magic of these businesses is that a customer provides their own data in exchange for receiving a more robust set of aggregated data back that provides insight into the broader marketplace, or provides a vehicle for expressing a view. Give a little, get a lot back in return – a pretty compelling value proposition, and one that frequently results in a payment from the data contributor in exchange for receiving enriched, aggregated data. Once these contributory databases are developed and customers become reliant on their insights, they become extremely valuable and persistent data assets. Data processing platforms. These businesses create barriers through a combination of complex data architectures, proprietary algorithms, and rich analytics to help customers consume data in whatever form they please. Often these businesses have special relationships with key data providers, that when combined with other data and processed as a whole create valuable differentiation and competitive barriers. Bloomberg is an example of a powerful

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  • Social media use in the fashion industry

    Social media use in the fashion industry

    Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media. == Background == In 2003, at the beginning of social media development, MySpace was founded as a “social networking service.” It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. MySpace is most well known for exposing musicians and artists who made it big in the industry, and companies wanted to capitalize on their popularity by making brand deals. One of MySpace's deals was with Chevrolet, putting on a ‘secret show’. They had a ‘secret’ list of 10 top artists on MySpace, and many artists posted about the show on their accounts. Another brand deal was with Gucci promoting their “Gucci Synch Watch”, which was very successful as Gucci tapped into the youthful audience on MySpace and advertised a sleek, simple, trendy unisex watch. In 2005, YouTube was released and remains one of the most popular social media platforms today. YouTube allows users to upload videos and is free to anyone with access to the internet. It grew in popularity offering a range of videos: vlogs, cooking, health and diet videos, step-by-step tutorials, tutoring help, and more. Much like MySpace, users create accounts and can build a following, often referring to themselves as ‘YouTubers.’ When YouTube grew in popularity, it piqued the interest of brands wanting to partner with YouTube and individual YouTubers. Some brand deals were made by having ads at the beginning of each video, and the YouTuber would make a profit from each view they receive. Some deals are made by individual YouTubers thanking the brand in videos and promoting the brand's products. More recently, YouTube has delved into fashion. While there were always YouTube channels for Vogue and other fashion companies, popular YouTubers have been invited to different fashion shows and have filmed experiences there. Brands are able to target individual YouTubers based on their followers and the target audiences. In 2010, Instagram was launched, which enlarged the scope of fashion advertising. Instagram allows people to post pictures and short videos with the ability to tag different accounts. For brand deals, companies can simply be tagged in a picture instead of creating ads or lines for a user to say. In each picture, users can tag the brands of clothing they were wearing, making it very easy to promote brands. Additionally, Instagram could display ads on users' feed based on other posts the users liked, which used by fashion companies to target their potential customers. Users also use Instagram to promote fashion when they get invited to fashion events. For example, they can take a picture at the event and post it to their Instagram and put their location at the venue and tag the company. During the beginning of the COVID-19 pandemic, companies relied more on social media to keep their public virtually engaged. Fashion companies had virtual fashion shows, creating videos and content about their designs. As social media expands and new platforms come into existence, new ways of advertising are projected to be created. == Uses == === Advertising === Social media is a popular use of advertisement in the fashion industry. Information sharing has expanded due to the growth of social media platforms, which impacts social consumer involvement with fashion brands. Fashion companies use social media platforms to reach customers on emotional levels and stoke engagement with brand images and messages. Researchers in the United Kingdom have demonstrated that engaging with customers with social media messages that express social passion, social tendency, and personal warmth can boost social engagement with fashion brands. In social spheres, fashion is a method for individuals to represent their distinction through clothing. Some people who desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. === Influencers === Companies leveraged celebrities' fame and social standing to advertise their brands, as Tommy Hilfiger did when incorporating social media into their marketing strategy, making Gigi Hadid, who has 15.5 million Instagram followers as of 2016, a brand ambassador. Though recent developments in social media platforms have led to an increase in the awareness of influencers. Influencer marketing has emerged as a fast expanding marketing strategy in various industries as a result of the unheard-of increase in the number of social media influencers' followers. Recently, influencer marketing has received significant attention in the fashion industry. Research shows that influencer marketing may provide a rate of influence that is 11x times greater than that of other conventional advertising channels. Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. One of these social fashion services is LTK (LIKEtoKNOW.it before 2021) where everyday consumers can find and purchase clothing worn by social media fashion influencers (also known as SMFIs). Launched in 2014, LTK has gained a massive following on Instagram (over 3 million) and has 1.3 million registered users on their mobile application. Utilizing SMFIs has led to massive sales within the fashion industry, 80% of visitors of Nordstrom's mobile platform are referred by influencers. Social media fashion influencers try new fashion products, adopt fashion trends and have power in what their audience purchases. Social media fashion influencers gain a following though promoting fashion products, and posting about their lavish lifestyles attained through their higher socioeconomic status. The attractive lifestyles of the influencers influence their followers to mimic their luxurious lifestyle and are allowed to consume the same products through social shopping services. In addition to brands themselves having direct access to social media users, many content creators have great influence over consumers. "Influencers" across all social media platforms have great power when it comes to where people shop and what they purchase. Influencer marketing has become one of the most effective marketing strategies for many fashion brands. These brand deals and creator partnerships are targeted towards Millennial and Gen Z consumers, specifically on Instagram and TikTok, and 74% of consumers have made a purchase simply because an influencer they follow had recommended it. === Trends === The connection between social media and fashion has become common. Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are. Some people who really desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the com

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  • Data security

    Data security

    Data security or data protection is the process of securing digital information to protect it from online threats. Data security or protection means protecting digital data, such as those in a database, from destructive forces and from the unwanted actions of unauthorized users, such as a cyberattack or a data breach. Data security protects computer hardware, software, storage devices, and the data of user devices. Data security also protects the data of organizations, companies and administrative controls. Data security guarantees the protection of individual data, such as identity documents and bank data, and protects against unauthorized access, theft and loss of individual data. Data security also protects data breaches that occurs in companies and industries. Good security measures in industries reduce the probability of data breaches, and employees can rely on the company with their data and private information to be kept secured while companies can continue to maintain a stable reputation. The CIA Triad (Confidentiality, Integrity, and Availability) is what is used to practice what an information security is required to follow. Confidentiality, protects information from being accessed by unauthorized persons. Integrity, makes sure data is trustworthy; and Availability, meaning that data can be accessed by approved users when it is needed; are three goals for data security. Non-repudiation in data security definition, is a device/service that shows where the data originated from and the proof of integrity. == Technologies == === Disk encryption === Disk encryption refers to encryption technology that encrypts data on a hard disk drive. It takes data from a storage device and coverts it into an unreadable format. Disk encryption typically takes form in either software (see disk encryption software) or hardware (see disk encryption hardware) which can be used together. Disk encryption is often referred to as on-the-fly encryption (OTFE) or transparent encryption. Full disk encryption encrypts each individual sector of a disk volume. Files and user data are encrypted to hinder unauthorized users from accessing without a decryption key. A diversifier permits a plaintext of a specific disk sector to be encrypted into different ciphertexts, which does not require additional storage, such as an initialization vector (IV) or message authentication code (MAC). === Software versus hardware-based mechanisms for protecting data === Software-based security solutions encrypt the data to protect it from theft. However, a malicious program or a hacker could corrupt the data to make it unrecoverable, making the system unusable. Hardware-based security solutions prevent read and write access to data, which provides very strong protection against tampering and unauthorized access. Hardware-based security or assisted computer security offers an alternative to software-only computer security. Security tokens such as those using PKCS#11 or a mobile phone may be more secure due to the physical access required in order to be compromised. Access is enabled only when the token is connected and the correct PIN is entered (see two-factor authentication). However, dongles can be used by anyone who can gain physical access to it. Newer technologies in hardware-based security solve this problem by offering full proof of security for data. Working off hardware-based security: A hardware device allows a user to log in, log out and set different levels through manual actions. Many devices use biometric technology to prevent malicious users from logging in, logging out, and changing privilege levels. The current state of a user of the device is read by controllers in peripheral devices such as hard disks. Illegal access by a malicious user or a malicious program is interrupted based on the current state of a user by hard disk and DVD controllers making illegal access to data impossible. Hardware-based access control is more secure than the protection provided by the operating systems as operating systems are vulnerable to malicious attacks by viruses and hackers. The data on hard disks can be corrupted after malicious access is obtained. With hardware-based protection, the software cannot manipulate the user privilege levels. A hacker or a malicious program cannot gain access to secure data protected by hardware or perform unauthorized privileged operations. This assumption is broken only if the hardware itself is malicious or contains a backdoor. The hardware protects the operating system image and file system privileges from being tampered with. Therefore, a completely secure system can be created using a combination of hardware-based security and secure system administration policies. === Backups === Backup is the process of reproducing copies of essential data and storing in a separate, secured place. It is used to ensure data that is lost can be recovered from another source. Backups contains a minimum of one copy of the data that requires preservation. It is considered essential to keep a backup of any data in most industries and the process is recommended for any files of importance to a user. There are 3 types of backups; full backups, incremental backups, and differential backups. Full backups secure all data from a production system, such as a server, database, or other connected data source. It is impossible to lose all data in a full backup if a breach or corruption were to occur. Full backups require a significantly large amount of time to back up and may be time-consuming taking hours to days to complete. Incremental backups only secures changed data since last backup. While all backups are done in full backups, incremental backups only save data that is recently or frequently changed. Incremental backups require lower storage costs making it a prominent solution for growing datasets. === Data Privacy === Data privacy (or information privacy) is the right for individual's data to be secured to obstruct the use of unauthorized access. It gives individuals control over their data and how it can be shared to third parties. The U.S Privacy Protection Law (see Privacy laws of the United States) requires organizations to inform individuals of how their data is collected and when a data breach occurs. By implementing an encryption, it ensures that private data is unreadable to cybercriminals. === Data masking === Data masking of structured data is the process of obscuring (masking) specific data within a database table or cell to ensure that data security is maintained and sensitive information is not exposed to unauthorized personnel. This may include masking the data from users (for example so banking customer representatives can only see the last four digits of a customer's national identity number), developers (who need real production data to test new software releases but should not be able to see sensitive financial data), outsourcing vendors, etc. Data masking is a form of encryption, as it obscures data by modifying particular letters and numbers to keep data concealed and protected from potential hackers. The individual that has access to the code that decrypts the replaced characters are the only ones that can uncover the data. === Data erasure === Data erasure (or data deletion, data destruction) is a method of software-based overwriting that permanently clears all electronic data residing on a hard drive or other digital media to ensure that no sensitive data is lost when an asset is retired or reused. Article 17: Right to be Forgotten states that users have the right to permanently remove all of their private information from their old devices/services to give people more control over their data. Users are able to switch between devices efficiently. == Threats == === Malware === Malware (or malicious software) is designed to destroy, corrupt or gain unauthorized access to a computer for the purpose of stealing, or destroying data. Hackers who use malware typically utilize many types of malware, which includes computer virus, computer worms, ransomware, spyware and Trojan horse to create a vast system of disruption and cause easy data theft. One of the victims of the vast system of disruption includes healthcare workers, who are targeted by compromised systems by infections and then having their data attacked. === Phishing === Phishing is a type of scam that allows hackers to hoax people using psychological and social engineering (using human emotions such as their trust and fear) tactics into giving personal data through emails and messages, and install computer viruses if the individual were to click on a malicious link unknowingly. Attackers are able to create websites that are very similar to original websites, which makes it difficult to detect a fake website, causing individuals to fall for giving in information. Phishing attackers use human emotion to exploit them, such as making them feel fear, urgency, sympathy with the message

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  • Rendering equation

    Rendering equation

    In computer graphics, the rendering equation is an integral equation that expresses the amount of light leaving a point on a surface as the sum of emitted light and reflected light. It was independently introduced into computer graphics by David Immel et al. and James Kajiya in 1986. The equation is important in the theory of physically based rendering, describing the relationships between the bidirectional reflectance distribution function (BRDF) and the radiometric quantities used in rendering. The rendering equation is defined at every point on every surface in the scene being rendered, including points hidden from the camera. The incoming light quantities on the right side of the equation usually come from the left (outgoing) side at other points in the scene (ray casting can be used to find these other points). The radiosity rendering method solves a discrete approximation of this system of equations. In distributed ray tracing, the integral on the right side of the equation may be evaluated using Monte Carlo integration by randomly sampling possible incoming light directions. Path tracing improves and simplifies this method. The rendering equation can be extended to handle effects such as fluorescence (in which some absorbed energy is re-emitted at different wavelengths) and can support transparent and translucent materials by using a bidirectional scattering distribution function (BSDF) in place of a BRDF. The theory of path tracing sometimes uses a path integral (integral over possible paths from a light source to a point) instead of the integral over possible incoming directions. == Equation form == The rendering equation may be written in the form L o ( x , ω o , λ , t ) = L e ( x , ω o , λ , t ) + L r ( x , ω o , λ , t ) {\displaystyle L_{\text{o}}(\mathbf {x} ,\omega _{\text{o}},\lambda ,t)=L_{\text{e}}(\mathbf {x} ,\omega _{\text{o}},\lambda ,t)+L_{\text{r}}(\mathbf {x} ,\omega _{\text{o}},\lambda ,t)} L r ( x , ω o , λ , t ) = ∫ Ω f r ( x , ω i , ω o , λ , t ) L i ( x , ω i , λ , t ) ( ω i ⋅ n ) d ⁡ ω i {\displaystyle L_{\text{r}}(\mathbf {x} ,\omega _{\text{o}},\lambda ,t)=\int _{\Omega }f_{\text{r}}(\mathbf {x} ,\omega _{\text{i}},\omega _{\text{o}},\lambda ,t)L_{\text{i}}(\mathbf {x} ,\omega _{\text{i}},\lambda ,t)(\omega _{\text{i}}\cdot \mathbf {n} )\operatorname {d} \omega _{\text{i}}} where L o ( x , ω o , λ , t ) {\displaystyle L_{\text{o}}(\mathbf {x} ,\omega _{\text{o}},\lambda ,t)} is the total spectral radiance of wavelength λ {\displaystyle \lambda } directed outward along direction ω o {\displaystyle \omega _{\text{o}}} at time t {\displaystyle t} , from a particular position x {\displaystyle \mathbf {x} } x {\displaystyle \mathbf {x} } is the location in space ω o {\displaystyle \omega _{\text{o}}} is the direction of the outgoing light λ {\displaystyle \lambda } is a particular wavelength of light t {\displaystyle t} is time L e ( x , ω o , λ , t ) {\displaystyle L_{\text{e}}(\mathbf {x} ,\omega _{\text{o}},\lambda ,t)} is emitted spectral radiance L r ( x , ω o , λ , t ) {\displaystyle L_{\text{r}}(\mathbf {x} ,\omega _{\text{o}},\lambda ,t)} is reflected spectral radiance ∫ Ω … d ⁡ ω i {\displaystyle \int _{\Omega }\dots \operatorname {d} \omega _{\text{i}}} is an integral over Ω {\displaystyle \Omega } Ω {\displaystyle \Omega } is the unit hemisphere centered around n {\displaystyle \mathbf {n} } containing all possible values for ω i {\displaystyle \omega _{\text{i}}} where ω i ⋅ n > 0 {\displaystyle \omega _{\text{i}}\cdot \mathbf {n} >0} f r ( x , ω i , ω o , λ , t ) {\displaystyle f_{\text{r}}(\mathbf {x} ,\omega _{\text{i}},\omega _{\text{o}},\lambda ,t)} is the bidirectional reflectance distribution function, the proportion of light reflected from ω i {\displaystyle \omega _{\text{i}}} to ω o {\displaystyle \omega _{\text{o}}} at position x {\displaystyle \mathbf {x} } , time t {\displaystyle t} , and at wavelength λ {\displaystyle \lambda } ω i {\displaystyle \omega _{\text{i}}} is the negative direction of the incoming light L i ( x , ω i , λ , t ) {\displaystyle L_{\text{i}}(\mathbf {x} ,\omega _{\text{i}},\lambda ,t)} is spectral radiance of wavelength λ {\displaystyle \lambda } coming inward toward x {\displaystyle \mathbf {x} } from direction ω i {\displaystyle \omega _{\text{i}}} at time t {\displaystyle t} n {\displaystyle \mathbf {n} } is the surface normal at x {\displaystyle \mathbf {x} } ω i ⋅ n {\displaystyle \omega _{\text{i}}\cdot \mathbf {n} } is the weakening factor of outward irradiance due to incident angle, as the light flux is smeared across a surface whose area is larger than the projected area perpendicular to the ray. This is often written as cos ⁡ θ i {\displaystyle \cos \theta _{i}} . Two noteworthy features are: its linearity—it is composed only of multiplications and additions, and its spatial homogeneity—it is the same in all positions and orientations. These mean a wide range of factorings and rearrangements of the equation are possible. It is a Fredholm integral equation of the second kind, similar to those that arise in quantum field theory. Note this equation's spectral and time dependence — L o {\displaystyle L_{\text{o}}} may be sampled at or integrated over sections of the visible spectrum to obtain, for example, a trichromatic color sample. A pixel value for a single frame in an animation may be obtained by fixing t ; {\displaystyle t;} motion blur can be produced by averaging L o {\displaystyle L_{\text{o}}} over some given time interval (by integrating over the time interval and dividing by the length of the interval). Note that a solution to the rendering equation is the function L o {\displaystyle L_{\text{o}}} . The function L i {\displaystyle L_{\text{i}}} is related to L o {\displaystyle L_{\text{o}}} via a ray-tracing operation: The incoming radiance from some direction at one point is the outgoing radiance at some other point in the opposite direction. == Applications == Solving the rendering equation for any given scene is the primary challenge in realistic rendering. One approach to solving the equation is based on finite element methods, leading to the radiosity algorithm. Another approach using Monte Carlo methods has led to many different algorithms including path tracing, photon mapping, and Metropolis light transport, among others. == Limitations == Although the equation is very general, it does not capture every aspect of light reflection. Some missing aspects include the following: Transmission, which occurs when light is transmitted through the surface, such as when it hits a glass object or a water surface, Subsurface scattering, where the spatial locations for incoming and departing light are different. Surfaces rendered without accounting for subsurface scattering may appear unnaturally opaque — however, it is not necessary to account for this if transmission is included in the equation, since that will effectively include also light scattered under the surface, Polarization, where different light polarizations will sometimes have different reflection distributions, for example when light bounces at a water surface, Phosphorescence, which occurs when light or other electromagnetic radiation is absorbed at one moment and emitted at a later moment, usually with a longer wavelength (unless the absorbed electromagnetic radiation is very intense), Interference, where the wave properties of light are exhibited, Fluorescence, where the absorbed and emitted light have different wavelengths, Non-linear effects, where very intense light can increase the energy level of an electron with more energy than that of a single photon (this can occur if the electron is hit by two photons at the same time), and emission of light with higher frequency than the frequency of the light that hit the surface suddenly becomes possible, and Doppler effect, where light that bounces off an object moving at a very high speed will get its wavelength changed: if the light bounces off an object that is moving towards it, the light will be blueshifted and the photons will be packed more closely so the photon flux will be increased; if it bounces off an object moving away from it, it will be redshifted and the photon flux will be decreased. This effect becomes apparent only at speeds comparable to the speed of light, which is not the case for most rendering applications. For scenes that are either not composed of simple surfaces in a vacuum or for which the travel time for light is an important factor, researchers have generalized the rendering equation to produce a volume rendering equation suitable for volume rendering and a transient rendering equation for use with data from a time-of-flight camera.

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  • Social media as a public utility

    Social media as a public utility

    Social media as a public utility is a theory postulating that social networking sites (such as Meta - ie:Facebook & Instagram or Alphabet - ie: YouTube & Google, but also independent sites such as Twitter, Tumblr, Snapchat etc.) are essential public services that should be regulated by the government, in a manner similar to how electric and phone utilities are typically government regulated. It is based on the notion that social media platforms have monopoly power and broad social influence. == Background == === Definitions === Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content." Furthermore, the New Zealand Government of Internal Affairs describes it as "a set of online technologies, sites, and practices which are used to share opinions, experiences and perspectives. Fundamentally it is about the conversation. In contrast with traditional media, the nature of social media is to be highly interactive." Moreover, the term social media is described as online tools that let people interact and communicate with each other. This has become a standard word for online cultural exchange and a dominant way for individuals to engage on the internet. By using social media individuals become more closely and strongly connected than ever before. The traditional definition of the term public utility is "an infrastructural necessity for the general public where the supply conditions are such that the public may not be provided with a reasonable service at reasonable prices because of monopoly in the area." Conventional public utilities include water, natural gas, and electricity. In order to secure the interests of the public, utilities are regulated. Public utilities can also be seen as natural monopolies implying that the highest degree of efficiency is accomplished under one operator in the marketplace. Public utility regulation for social media has been largely criticized because people believe it would produce undesirable and indirect effects. However, others say that truly effective government regulation would produce valuable results. Social media as a public utility is a crucial debate because utilities get regulated, so marking social media websites as utilities would require government regulation of various social media websites and platforms such as Facebook, Google, and Twitter. Applying the term public utility to social media implies that social media websites are public necessities, and, consequently, should be regulated by the government. While social media are not as essential for survival as traditional public utilities such as electricity, water, and natural gas, many people believe it has become vital for living in an interconnected world and without it, living a successful life would be difficult. Therefore, many people believe that social media has reached utility status and should be treated as a public utility. However, others believe that this is not true because social media are constantly revolutionizing and giving such platforms "utility status" would result in government regulation, which would consequently hinder innovation. Over the past decade many have debated and questioned whether or not "Internet service providers should be considered essential facilities or natural monopolies and regulated as public utilities." === Monopoly === A monopoly is defined as "a firm that is the only seller of a product or service having no close substitutes." A natural monopoly is when the entire demand within a relevant market can be satisfied at lowest cost by one firm rather than by two or more, and if such a market contains more than one firm then the firms will "quickly shake down to one through mergers or failures, or production will continue to consume more resources than necessary." In a monopoly competition is said to be short-lived, and in a natural monopoly it is said to produce inefficient results." Public utility companies can be regulated to prevent them from gaining monopolistic control. In November 2011 AT&T's proposal for merging with T-Mobile was rejected because it would have "diminished competition," and have led to the company having monopolistic power within the telephone industry. Such regulation is permitted because the telephone industry is a public utility. Similarly, Microsoft has also been prevented from taking various business actions that could result in the company gaining monopolistic power. If social media were a public utility then regulation of Google and Facebook would similarly dictate what they could and could not do. The possibility was raised in 2018 by U.S. Representative Steve King during a House Judiciary hearing on social media filtering practices. == Arguments == Advocates of this theory believe that social media websites already act like public utilities, and therefore regulation is needed. Additionally, advocates say that in the 21st century, using such websites are as necessary for communication as using traditional public utilities such as telephone, water, electricity, and natural gas are for other everyday uses. Specifically, advocates note that Google search should be treated as a public utility and needs to be regulated because it dominates the search engine market and no website can afford to ignore it. There is the position that a social media website such as Google "is a common carrier and should be regulated as such (Newman 2011)." These are reinforced by a perception that social media companies fail to properly maintain fair platforms for discourse. === Individual level === Advocates of regulating social media as a public utility believe that having an Internet presence using social media websites is imperative for individuals to adequately take part in the 21st century. Consequently, they argue that these sites are public utilities that need to be regulated to ensure that the constitutional rights of users are protected. For example, regulation may be needed to protect freedom of speech against risks such as Internet censorship and deplatforming. Social media affects people's behavior. For instance, it plays an important role in shaping its users' decisions and actions pertaining to health. This is demonstrated in a Pew Research Center research, which showed that 72 percent of American adults turned to social media for health information in 2011. Around 70 percent of people with chronic illnesses also use the platform to find cure, diagnoses, and other health answers. This development becomes a public issue as social media are likely to provide wrong medical information. Additionally, social media sites can also facilitate deleterious health behavior such as smoking, drug use, and harmful sexual behavior. === Business level === Advocates of social media as a public utility maintain that social media services dominate the Internet and are mainly owned by three or four companies that have unparalleled power to shape user interaction, and because of this power such businesses need to be regulated as public utilities. Zeynep Tufekci, University of North Carolina Chapel Hill, claims that services on the Internet such as Google, eBay, Facebook, Amazon.com, are all natural monopolies. She has stated that these services "benefit greatly from network externalities[,] which means that the more people on the service, the more useful it is for everyone," and thus it is difficult to replace the market leader. === Government level === Advocates of social media as a public utility believe that the government should impose restrictions on social media websites, such as Google, that are designed to benefit its rivals. Due to the recent substantial growth of social media websites such as Google, advocates claim that such a website "might need search neutrality regulation modeled after net neutrality regulation and that a Federal Search Commission might be needed to enforce such a regime." danah boyd expresses a future issue which the government may have to deal with in her research: Facebook is becoming an international social media website, specifically prevalent in Canada and Europe which are "two regions that love to regulate their utilities." Furthermore, recent books by New America Foundation Senior Fellow Rebecca MacKinnon and law professor Lori Andrews advise society to start considering Facebook and Google as nation-states or the "sovereigns of cyberspace." Overall, advocates of social media as a public utility believe that due to the immense popularity and necessity of social media websites, it is imperative that the Government imposes regulations in the same manner they do for electricity, water, and natural gas. == Counterarguments == Opponents of this theory say that social media websites should not be treated as public utilities because these platforms are changing every year, and because they are not essential services for s

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  • Payment tokenization

    Payment tokenization

    Payment tokenization is a data security process that replaces sensitive payment information, such as credit card numbers, with a unique identifier or "token." This token can be used in place of actual data during transactions but has no exploitable value if breached, thereby reducing the risk of data theft and fraud. == Overview == Payment tokenization is generally categorized into two types: security tokens and payment tokens. Security tokens, also known as post-authorization tokens, are used to replace sensitive information like Primary Account Numbers (PANs), such as credit card numbers either after a payment is authorized or for storing data securely (data-at-rest), such as in merchant databases. These models have been in use since the mid-2000s, following the introduction of the Payment Card Industry Data Security Standard in 2004, which established standards for safeguarding cardholder data. The Payment Card Industry Security Standards Council's 2011 Tokenization Guidelines and the proposed American National Standards Institute X9 standards emphasize using tokens primarily to secure sensitive information, not as replacements for payment credentials processed over financial networks. Traditionally, merchants stored PANs to support backend operations such as settlements, reconciliations, chargebacks, loyalty programs, and customer service. However, with the adoption of security tokenization, merchants can substitute PANs with tokens in their systems. This not only reduces their exposure to fraud but also helps minimize the scope and cost of PCI-DSS compliance, offering a more secure and efficient way to manage cardholder data. == Applications == Payment tokenization is widely used by mobile wallets such as Apple Pay, Google Pay, and Samsung Pay use tokenization to safely store card data on devices. E-commerce platforms rely on it to securely retain customer payment details for recurring purchases. At the physical point of sale, EMV-enabled systems use tokenization to protect card information during in-store transactions. Also, subscription billing services implement tokenization to manage and safeguard payment credentials for ongoing charges.

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  • Locally recoverable code

    Locally recoverable code

    Locally recoverable codes are a family of error correction codes that were introduced first by D. S. Papailiopoulos and A. G. Dimakis and have been widely studied in information theory due to their applications related to distributive and cloud storage systems. An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} LRC is an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code such that there is a function f i {\displaystyle f_{i}} that takes as input i {\displaystyle i} and a set of r {\displaystyle r} other coordinates of a codeword c = ( c 1 , … , c n ) ∈ C {\displaystyle c=(c_{1},\ldots ,c_{n})\in C} different from c i {\displaystyle c_{i}} , and outputs c i {\displaystyle c_{i}} . == Overview == Erasure-correcting codes, or simply erasure codes, for distributed and cloud storage systems, are becoming more and more popular as a result of the present spike in demand for cloud computing and storage services. This has inspired researchers in the fields of information and coding theory to investigate new facets of codes that are specifically suited for use with storage systems. It is well-known that LRC is a code that needs only a limited set of other symbols to be accessed in order to restore every symbol in a codeword. This idea is very important for distributed and cloud storage systems since the most common error case is when one storage node fails (erasure). The main objective is to recover as much data as possible from the fewest additional storage nodes in order to restore the node. Hence, Locally Recoverable Codes are crucial for such systems. The following definition of the LRC follows from the description above: an [ n , k , r ] {\displaystyle [n,k,r]} -Locally Recoverable Code (LRC) of length n {\displaystyle n} is a code that produces an n {\displaystyle n} -symbol codeword from k {\displaystyle k} information symbols, and for any symbol of the codeword, there exist at most r {\displaystyle r} other symbols such that the value of the symbol can be recovered from them. The locality parameter satisfies 1 ≤ r ≤ k {\displaystyle 1\leq r\leq k} because the entire codeword can be found by accessing k {\displaystyle k} symbols other than the erased symbol. Furthermore, Locally Recoverable Codes, having the minimum distance d {\displaystyle d} , can recover d − 1 {\displaystyle d-1} erasures. == Definition == Let C {\displaystyle C} be a [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code. For i ∈ { 1 , … , n } {\displaystyle i\in \{1,\ldots ,n\}} , let us denote by r i {\displaystyle r_{i}} the minimum number of other coordinates we have to look at to recover an erasure in coordinate i {\displaystyle i} . The number r i {\displaystyle r_{i}} is said to be the locality of the i {\displaystyle i} -th coordinate of the code. The locality of the code is defined as An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} locally recoverable code (LRC) is an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} linear code C ∈ F q n {\displaystyle C\in \mathbb {F} _{q}^{n}} with locality r {\displaystyle r} . Let C {\displaystyle C} be an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} -locally recoverable code. Then an erased component can be recovered linearly, i.e. for every i ∈ { 1 , … , n } {\displaystyle i\in \{1,\ldots ,n\}} , the space of linear equations of the code contains elements of the form x i = f ( x i 1 , … , x i r ) {\displaystyle x_{i}=f(x_{i_{1}},\ldots ,x_{i_{r}})} , where i j ≠ i {\displaystyle i_{j}\neq i} . == Optimal locally recoverable codes == Theorem Let n = ( r + 1 ) s {\displaystyle n=(r+1)s} and let C {\displaystyle C} be an [ n , k , d ] q {\displaystyle [n,k,d]_{q}} -locally recoverable code having s {\displaystyle s} disjoint locality sets of size r + 1 {\displaystyle r+1} . Then An [ n , k , d , r ] q {\displaystyle [n,k,d,r]_{q}} -LRC C {\displaystyle C} is said to be optimal if the minimum distance of C {\displaystyle C} satisfies == Tamo–Barg codes == Let f ∈ F q [ x ] {\displaystyle f\in \mathbb {F} _{q}[x]} be a polynomial and let ℓ {\displaystyle \ell } be a positive integer. Then f {\displaystyle f} is said to be ( r {\displaystyle r} , ℓ {\displaystyle \ell } )-good if • f {\displaystyle f} has degree r + 1 {\displaystyle r+1} , • there exist distinct subsets A 1 , … , A ℓ {\displaystyle A_{1},\ldots ,A_{\ell }} of F q {\displaystyle \mathbb {F} _{q}} such that – for any i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} , f ( A i ) = { t i } {\displaystyle f(A_{i})=\{t_{i}\}} for some t i ∈ F q {\displaystyle t_{i}\in \mathbb {F} _{q}} , i.e., f {\displaystyle f} is constant on A i {\displaystyle A_{i}} , – # A i = r + 1 {\displaystyle \#A_{i}=r+1} , – A i ∩ A j = ∅ {\displaystyle A_{i}\cap A_{j}=\varnothing } for any i ≠ j {\displaystyle i\neq j} . We say that { A 1 , … , A ℓ {\displaystyle A_{1},\ldots ,A_{\ell }} } is a splitting covering for f {\displaystyle f} . === Tamo–Barg construction === The Tamo–Barg construction utilizes good polynomials. • Suppose that a ( r , ℓ ) {\displaystyle (r,\ell )} -good polynomial f ( x ) {\displaystyle f(x)} over F q {\displaystyle \mathbb {F} _{q}} is given with splitting covering i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} . • Let s ≤ ℓ − 1 {\displaystyle s\leq \ell -1} be a positive integer. • Consider the following F q {\displaystyle \mathbb {F} _{q}} -vector space of polynomials V = { ∑ i = 0 s g i ( x ) f ( x ) i : deg ⁡ ( g i ( x ) ) ≤ deg ⁡ ( f ( x ) ) − 2 } . {\displaystyle V=\left\{\sum _{i=0}^{s}g_{i}(x)f(x)^{i}:\deg(g_{i}(x))\leq \deg(f(x))-2\right\}.} • Let T = ⋃ i = 1 ℓ A i {\textstyle T=\bigcup _{i=1}^{\ell }A_{i}} . • The code { ev T ⁡ ( g ) : g ∈ V } {\displaystyle \{\operatorname {ev} _{T}(g):g\in V\}} is an ( ( r + 1 ) ℓ , ( s + 1 ) r , d , r ) {\displaystyle ((r+1)\ell ,(s+1)r,d,r)} -optimal locally coverable code, where ev T {\displaystyle \operatorname {ev} _{T}} denotes evaluation of g {\displaystyle g} at all points in the set T {\displaystyle T} . === Parameters of Tamo–Barg codes === • Length. The length is the number of evaluation points. Because the sets A i {\displaystyle A_{i}} are disjoint for i ∈ { 1 , … , ℓ } {\displaystyle i\in \{1,\ldots ,\ell \}} , the length of the code is | T | = ( r + 1 ) ℓ {\displaystyle |T|=(r+1)\ell } . • Dimension. The dimension of the code is ( s + 1 ) r {\displaystyle (s+1)r} , for s {\displaystyle s} ≤ ℓ − 1 {\displaystyle \ell -1} , as each g i {\displaystyle g_{i}} has degree at most deg ⁡ ( f ( x ) ) − 2 {\displaystyle \deg(f(x))-2} , covering a vector space of dimension deg ⁡ ( f ( x ) ) − 1 = r {\displaystyle \deg(f(x))-1=r} , and by the construction of V {\displaystyle V} , there are s + 1 {\displaystyle s+1} distinct g i {\displaystyle g_{i}} . • Distance. The distance is given by the fact that V ⊆ F q [ x ] ≤ k {\displaystyle V\subseteq \mathbb {F} _{q}[x]_{\leq k}} , where k = r + 1 − 2 + s ( r + 1 ) {\displaystyle k=r+1-2+s(r+1)} , and the obtained code is the Reed-Solomon code of degree at most k {\displaystyle k} , so the minimum distance equals ( r + 1 ) ℓ − ( ( r + 1 ) − 2 + s ( r + 1 ) ) {\displaystyle (r+1)\ell -((r+1)-2+s(r+1))} . • Locality. After the erasure of the single component, the evaluation at a i ∈ A i {\displaystyle a_{i}\in A_{i}} , where | A i | = r + 1 {\displaystyle |A_{i}|=r+1} , is unknown, but the evaluations for all other a ∈ A i {\displaystyle a\in A_{i}} are known, so at most r {\displaystyle r} evaluations are needed to uniquely determine the erased component, which gives us the locality of r {\displaystyle r} . To see this, g {\displaystyle g} restricted to A j {\displaystyle A_{j}} can be described by a polynomial h {\displaystyle h} of degree at most deg ⁡ ( f ( x ) ) − 2 = r + 1 − 2 = r − 1 {\displaystyle \deg(f(x))-2=r+1-2=r-1} thanks to the form of the elements in V {\displaystyle V} (i.e., thanks to the fact that f {\displaystyle f} is constant on A j {\displaystyle A_{j}} , and the g i {\displaystyle g_{i}} 's have degree at most deg ⁡ ( f ( x ) ) − 2 {\displaystyle \deg(f(x))-2} ). On the other hand | A j ∖ { a j } | = r {\displaystyle |A_{j}\backslash \{a_{j}\}|=r} , and r {\displaystyle r} evaluations uniquely determine a polynomial of degree r − 1 {\displaystyle r-1} . Therefore h {\displaystyle h} can be constructed and evaluated at a j {\displaystyle a_{j}} to recover g ( a j ) {\displaystyle g(a_{j})} . === Example of Tamo–Barg construction === We will use x 5 ∈ F 41 [ x ] {\displaystyle x^{5}\in \mathbb {F} _{41}[x]} to construct [ 15 , 8 , 6 , 4 ] {\displaystyle [15,8,6,4]} -LRC. Notice that the degree of this polynomial is 5, and it is constant on A i {\displaystyle A_{i}} for i ∈ { 1 , … , 8 } {\displaystyle i\in \{1,\ldots ,8\}} , where A 1 = { 1 , 10 , 16 , 18 , 37 } {\displaystyle A_{1}=\{1,10,16,18,37\}} , A 2 = 2 A 1 {\displaystyle A_{2}=2A_{1}} , A 3 = 3 A 1 {\displaystyle A_{3}=3A_{1}} , A 4 = 4 A 1 {\displaystyle A_{4}=4A_{1}} , A 5 = 5 A 1 {\displaystyle A_{5}=5A_{1}} , A 6 = 6 A 1 {\displaystyle A_{6}=6A_{1}}

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  • Contrastive Language-Image Pre-training

    Contrastive Language-Image Pre-training

    Contrastive Language-Image Pre-training (CLIP) is a technique for training a pair of neural network models, one for image understanding and one for text understanding, using a contrastive objective. This method has enabled broad applications across multiple domains, including cross-modal retrieval, text-to-image generation, and aesthetic ranking. == Algorithm == The CLIP method trains a pair of models contrastively. One model takes in a piece of text as input and outputs a single vector representing its semantic content. The other model takes in an image and similarly outputs a single vector representing its visual content. The models are trained so that the vectors corresponding to semantically similar text-image pairs are close together in the shared vector space, while those corresponding to dissimilar pairs are far apart. To train a pair of CLIP models, one would start by preparing a large dataset of image-caption pairs. During training, the models are presented with batches of N {\displaystyle N} image-caption pairs. Let the outputs from the text and image models be respectively v 1 , . . . , v N , w 1 , . . . , w N {\displaystyle v_{1},...,v_{N},w_{1},...,w_{N}} . Two vectors are considered "similar" if their dot product is large. The loss incurred on this batch is the multi-class N-pair loss, which is a symmetric cross-entropy loss over similarity scores: − 1 N ∑ i ln ⁡ e v i ⋅ w i / T ∑ j e v i ⋅ w j / T − 1 N ∑ j ln ⁡ e v j ⋅ w j / T ∑ i e v i ⋅ w j / T {\displaystyle -{\frac {1}{N}}\sum _{i}\ln {\frac {e^{v_{i}\cdot w_{i}/T}}{\sum _{j}e^{v_{i}\cdot w_{j}/T}}}-{\frac {1}{N}}\sum _{j}\ln {\frac {e^{v_{j}\cdot w_{j}/T}}{\sum _{i}e^{v_{i}\cdot w_{j}/T}}}} In essence, this loss function encourages the dot product between matching image and text vectors ( v i ⋅ w i {\displaystyle v_{i}\cdot w_{i}} ) to be high, while discouraging high dot products between non-matching pairs. The parameter T > 0 {\displaystyle T>0} is the temperature, which is parameterized in the original CLIP model as T = e − τ {\displaystyle T=e^{-\tau }} where τ ∈ R {\displaystyle \tau \in \mathbb {R} } is a learned parameter. Other loss functions are possible. For example, Sigmoid CLIP (SigLIP) proposes the following loss function: L = 1 N ∑ i , j ∈ 1 : N f ( ( 2 δ i , j − 1 ) ( e τ w i ⋅ v j + b ) ) {\displaystyle L={\frac {1}{N}}\sum _{i,j\in 1:N}f((2\delta _{i,j}-1)(e^{\tau }w_{i}\cdot v_{j}+b))} where f ( x ) = ln ⁡ ( 1 + e − x ) {\displaystyle f(x)=\ln(1+e^{-x})} is the negative log sigmoid loss, and the Dirac delta symbol δ i , j {\displaystyle \delta _{i,j}} is 1 if i = j {\displaystyle i=j} else 0. == CLIP models == While the original model was developed by OpenAI, subsequent models have been trained by other organizations as well. === Image model === The image encoding models used in CLIP are typically vision transformers (ViT). The naming convention for these models often reflects the specific ViT architecture used. For instance, "ViT-L/14" means a "vision transformer large" (compared to other models in the same series) with a patch size of 14, meaning that the image is divided into 14-by-14 pixel patches before being processed by the transformer. The size indicator ranges from B, L, H, G (base, large, huge, giant), in that order. Other than ViT, the image model is typically a convolutional neural network, such as ResNet (in the original series by OpenAI), or ConvNeXt (in the OpenCLIP model series by LAION). Since the output vectors of the image model and the text model must have exactly the same length, both the image model and the text model have fixed-length vector outputs, which in the original report is called "embedding dimension". For example, in the original OpenAI model, the ResNet models have embedding dimensions ranging from 512 to 1024, and for the ViTs, from 512 to 768. Its implementation of ViT was the same as the original one, with one modification: after position embeddings are added to the initial patch embeddings, there is a LayerNorm. Its implementation of ResNet was the same as the original one, with 3 modifications: In the start of the CNN (the "stem"), they used three stacked 3x3 convolutions instead of a single 7x7 convolution, as suggested by. There is an average pooling of stride 2 at the start of each downsampling convolutional layer (they called it rect-2 blur pooling according to the terminology of ). This has the effect of blurring images before downsampling, for antialiasing. The final convolutional layer is followed by a multiheaded attention pooling. ALIGN a model with similar capabilities, trained by researchers from Google used EfficientNet, a kind of convolutional neural network. === Text model === The text encoding models used in CLIP are typically Transformers. In the original OpenAI report, they reported using a Transformer (63M-parameter, 12-layer, 512-wide, 8 attention heads) with lower-cased byte pair encoding (BPE) with 49152 vocabulary size. Context length was capped at 76 for efficiency. Like GPT, it was decoder-only, with only causally-masked self-attention. Its architecture is the same as GPT-2. Like BERT, the text sequence is bracketed by two special tokens [SOS] and [EOS] ("start of sequence" and "end of sequence"). Take the activations of the highest layer of the transformer on the [EOS], apply LayerNorm, then a final linear map. This is the text encoding of the input sequence. The final linear map has output dimension equal to the embedding dimension of whatever image encoder it is paired with. These models all had context length 77 and vocabulary size 49408. ALIGN used BERT of various sizes. == Dataset == === WebImageText === The CLIP models released by OpenAI were trained on a dataset called "WebImageText" (WIT) containing 400 million pairs of images and their corresponding captions scraped from the internet. The total number of words in this dataset is similar in scale to the WebText dataset used for training GPT-2, which contains about 40 gigabytes of text data. The dataset contains 500,000 text-queries, with up to 20,000 (image, text) pairs per query. The text-queries were generated by starting with all words occurring at least 100 times in English Wikipedia, then extended by bigrams with high mutual information, names of all Wikipedia articles above a certain search volume, and WordNet synsets. The dataset is private and has not been released to the public, and there is no further information on it. ==== Data preprocessing ==== For the CLIP image models, the input images are preprocessed by first dividing each of the R, G, B values of an image by the maximum possible value, so that these values fall between 0 and 1, then subtracting by [0.48145466, 0.4578275, 0.40821073], and dividing by [0.26862954, 0.26130258, 0.27577711]. The rationale was that these are the mean and standard deviations of the images in the WebImageText dataset, so this preprocessing step roughly whitens the image tensor. These numbers slightly differ from the standard preprocessing for ImageNet, which uses [0.485, 0.456, 0.406] and [0.229, 0.224, 0.225]. If the input image does not have the same resolution as the native resolution (224×224 for all except ViT-L/14@336px, which has 336×336 resolution), then the input image is first scaled by bicubic interpolation, so that its shorter side is the same as the native resolution, then the central square of the image is cropped out. === Others === ALIGN used over one billion image-text pairs, obtained by extracting images and their alt-tags from online crawling. The method was described as similar to how the Conceptual Captions dataset was constructed, but instead of complex filtering, they only applied a frequency-based filtering. Later models trained by other organizations had published datasets. For example, LAION trained OpenCLIP with published datasets LAION-400M, LAION-2B, and DataComp-1B. == Training == In the original OpenAI CLIP report, they reported training 5 ResNet and 3 ViT (ViT-B/32, ViT-B/16, ViT-L/14). Each was trained for 32 epochs. The largest ResNet model took 18 days to train on 592 V100 GPUs. The largest ViT model took 12 days on 256 V100 GPUs. All ViT models were trained on 224×224 image resolution. The ViT-L/14 was then boosted to 336×336 resolution by FixRes, resulting in a model. They found this was the best-performing model. In the OpenCLIP series, the ViT-L/14 model was trained on 384 A100 GPUs on the LAION-2B dataset, for 160 epochs for a total of 32B samples seen. == Applications == === Cross-modal retrieval === CLIP's cross-modal retrieval enables the alignment of visual and textual data in a shared latent space, allowing users to retrieve images based on text descriptions and vice versa, without the need for explicit image annotations. In text-to-image retrieval, users input descriptive text, and CLIP retrieves images with matching embeddings. In image-to-text retrieval, images are used to find related text content. CLIP’s ability to connect vis

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  • Viral marketing

    Viral marketing

    Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr

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  • SPKAC

    SPKAC

    SPKAC (Signed Public Key and Challenge, also known as Netscape SPKI) is a format for sending a certificate signing request (CSR): it encodes a public key, that can be manipulated using OpenSSL. It is created using the little documented HTML keygen element inside a number of Netscape compatible browsers. == Standardisation == There exists an ongoing effort to standardise SPKAC through an Internet Draft in the Internet Engineering Task Force (IETF). The purpose of this work has been to formally define what has existed prior as a de facto standard, and to address security deficiencies, particular with respect to historic insecure use of MD5 that has since been declared unsafe for use with digital signatures. == Implementations == HTML5 originally specified the element to support SPKAC in the browser to make it easier to create client side certificates through a web service for protocols such as WebID; however, subsequent work for HTML 5.1 placed the keygen element "at-risk", and the first public working draft of HTML 5.2 removes the keygen element entirely. The removal of the keygen element is due to non-interoperability and non-conformity from a standards perspective in addition to security concerns. The World Wide Web Consortium (W3C) Web Authentication Working Group developed the WebAuthn (Web Authentication) API to replace the keygen element. Bouncy Castle provides a Java class. An implementation for Erlang/OTP exists too. An implementation for Python is named pyspkac. PHP OpenSSL extension as of version 5.6.0. Node.js implementation. === Deficiencies === The user interface needs to be improved in browsers, to make it more obvious to users when a server is asking for the client certificate.

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  • Kruskal count

    Kruskal count

    The Kruskal count (also known as Kruskal's principle, Dynkin–Kruskal count, Dynkin's counting trick, Dynkin's card trick, coupling card trick or shift coupling) is a probabilistic concept originally demonstrated by the Russian mathematician Evgenii Borisovich Dynkin in the 1950s or 1960s discussing coupling effects and rediscovered as a card trick by the American mathematician Martin David Kruskal in the early 1970s as a side-product while working on another problem. It was published by Kruskal's friend Martin Gardner and magician Karl Fulves in 1975. This is related to a similar trick published by magician Alexander F. Kraus in 1957 as Sum total and later called Kraus principle. Besides uses as a card trick, the underlying phenomenon has applications in cryptography, code breaking, software tamper protection, code self-synchronization, control-flow resynchronization, design of variable-length codes and variable-length instruction sets, web navigation, object alignment, and others. == Card trick == The trick is performed with cards, but is more a magical-looking effect than a conventional magic trick. The magician has no access to the cards, which are manipulated by members of the audience. Thus sleight of hand is not possible. Rather the effect is based on the mathematical fact that the output of a Markov chain, under certain conditions, is typically independent of the input. A simplified version using the hands of a clock performed by David Copperfield is as follows. A volunteer picks a number from one to twelve and does not reveal it to the magician. The volunteer is instructed to start from 12 on the clock and move clockwise by a number of spaces equal to the number of letters that the chosen number has when spelled out. This is then repeated, moving by the number of letters in the new number. The output after three or more moves does not depend on the initially chosen number and therefore the magician can predict it.

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  • Transderivational search

    Transderivational search

    Transderivational search (often abbreviated to TDS) is a psychological and cybernetics term, meaning when a search is being conducted for a fuzzy match across a broad field. In computing the equivalent function can be performed using content-addressable memory. Unlike usual searches, which look for literal (i.e. exact, logical, or regular expression) matches, a transderivational search is a search for a possible meaning or possible match as part of communication, and without which an incoming communication cannot be made any sense of whatsoever. It is thus an integral part of processing language, and of attaching meaning to communication. In NLP (Neuro-linguistic programming), a transderivational search (Bandler and Grinder, 1976) is essentially the process of searching back through one's stored memories and mental representations to find the personal reference experiences from which a current understanding or mental map has been derived. By the end of 1976, Grinder and Bandler had combined Satir’s and Perls’ language patterns and Erickson’s hypnotic language and use of metaphor with anchoring to create new processes that they called collapsing anchors, trans-derivational search, changing personal history, and reframing. A psychological example of TDS is in Ericksonian hypnotherapy, where vague suggestions are used that the patient must process intensely in order to find their own meanings, thus ensuring that the practitioner does not intrude his own beliefs into the subject's inner world. == TDS in human communication and processing == Because TDS is a compelling, automatic and unconscious state of internal focus and processing (i.e. a type of everyday trance state), and often a state of internal lack of certainty, or openness to finding an answer (since something is being checked out at that moment), it can be utilized or interrupted, in order to create, or deepen, trance. TDS is a fundamental part of human language and cognitive processing. Arguably, every word or utterance a person hears, for example, and everything they see or feel and take note of, results in a very brief trance while TDS is carried out to establish a contextual meaning for it. === Examples === Leading statements: "And those thoughts you had yesterday..." the human mind cannot process hearing this phrase, without at some level searching internally for some thoughts or other that it had yesterday, to make the subject of the sentence. "The many colors that fruit can be" likewise starts the human mind considering even if briefly, different fruit sorted by color. "You did it again, didn't you!" This everyday manipulative use of TDS usually sends the recipient looking internally for some "it" they may have done for which blame is being fairly given. Regardless of whether such a matter can be identified, guilt or anger may result. "There has been pain, hasn't there" the mind of a patient suffering an illness will find it very hard or impossible to hear or answer this sentence without conducting internal searches to verify whether this is true or not, or to find an example if so. "You'd forgotten something [or: some part of your body], hadn't you?" the mind usually checks through the various things, or parts of the body, on hearing this, seeing if each in turn has been forgotten. Textual ambiguity: "Do you remember line dancing on the steps?" Without sufficient context, some statements may trigger TDS in order to resolve inherent ambiguity in the interpretation of a posed question. Do I remember a bygone fad called "line dancing on the steps"? Do I remember personally engaging in dancing in the past? Do I remember my routine practice dancing by focusing on the steps of the dance? Do I tend to forget about dancing when I am standing on steps? "Penny-wise and pound the table dance to the beat of a different drummer". The mixing of cliché and stock phrases may trigger TDS in order to reconcile the discrepancies between expected and actual utterances in sequence. Although TDS is often associated with spoken language, it can be induced in any perceptual system. Thus Milton Erickson's "hypnotic handshake" is a technique that leaves the other person performing TDS in search of meaning to a deliberately ambiguous use of touch.

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  • White-box cryptography

    White-box cryptography

    In cryptography, the white-box model refers to an extreme attack scenario, in which an adversary has full unrestricted access to a cryptographic implementation, most commonly of a block cipher such as the Advanced Encryption Standard (AES). A variety of security goals may be posed (see the section below), the most fundamental being "unbreakability", requiring that any (bounded) attacker should not be able to extract the secret key hardcoded in the implementation, while at the same time the implementation must be fully functional. In contrast, the black-box model only provides an oracle access to the analyzed cryptographic primitive (in the form of encryption and/or decryption queries). There is also a model in-between, the so-called gray-box model, which corresponds to additional information leakage from the implementation, more commonly referred to as side-channel leakage. White-box cryptography is a practice and study of techniques for designing and attacking white-box implementations. It has many applications, including digital rights management (DRM), pay television, protection of cryptographic keys in the presence of malware, mobile payments and cryptocurrency wallets. Examples of DRM systems employing white-box implementations include CSS and Widevine. White-box cryptography is closely related to the more general notions of obfuscation, in particular, to Black-box obfuscation, proven to be impossible, and to Indistinguishability obfuscation, constructed recently under well-founded assumptions but so far being infeasible to implement in practice. As of January 2023, there are no publicly known unbroken white-box designs of standard symmetric encryption schemes. On the other hand, there exist many unbroken white-box implementations of dedicated block ciphers designed specifically to achieve incompressibility (see § Security goals). == Security goals == Depending on the application, different security goals may be required from a white-box implementation. Specifically, for symmetric-key algorithms the following are distinguished: Unbreakability is the most fundamental goal requiring that a bounded attacker should not be able to recover the secret key embedded in the white-box implementation. Without this requirement, all other security goals are unreachable since a successful attacker can simply use a reference implementation of the encryption scheme together with the extracted key. One-wayness requires that a white-box implementation of an encryption scheme can not be used by a bounded attacker to decrypt ciphertexts. This requirement essentially turns a symmetric encryption scheme into a public-key encryption scheme, where the white-box implementation plays the role of the public key associated to the embedded secret key. This idea was proposed already in the famous work of Diffie and Hellman in 1976 as a potential public-key encryption candidate. Code lifting security is an informal requirement on the context, in which the white-box program is being executed. It demands that an attacker can not extract a functional copy of the program. This goal is particularly relevant in the DRM setting. Code obfuscation techniques are often used to achieve this goal. A commonly used technique is to compose the white-box implementation with so-called external encodings. These are lightweight secret encodings that modify the function computed by the white-box part of an application. It is required that their effect is canceled in other parts of the application in an obscure way, using code obfuscation techniques. Alternatively, the canceling counterparts can be applied on a remote server. Incompressibility requires that an attacker can not significantly compress a given white-box implementation. This can be seen as a way to achieve code lifting security (see above), since exfiltrating a large program from a constrained device (for example, an embedded or a mobile device) can be time-consuming and may be easy to detect by a firewall. Examples of incompressible designs include SPACE cipher, SPNbox, WhiteKey and WhiteBlock. These ciphers use large lookup tables that can be pseudorandomly generated from a secret master key. Although this makes the recovery of the master key hard, the lookup tables themselves play the role of an equivalent secret key. Thus, unbreakability is achieved only partially. Traceability (Traitor tracing) requires that each distributed white-box implementation contains a digital watermark allowing identification of the guilty user in case the white-box program is being leaked and distributed publicly. == History == The white-box model with initial attempts of white-box DES and AES implementations were first proposed by Chow, Eisen, Johnson and van Oorshot in 2003. The designs were based on representing the cipher as a network of lookup tables and obfuscating the tables by composing them with small (4- or 8-bit) random encodings. Such protection satisfied a property that each single obfuscated table individually does not contain any information about the secret key. Therefore, a potential attacker has to combine several tables in their analysis. The first two schemes were broken in 2004 by Billet, Gilbert, and Ech-Chatbi using structural cryptanalysis. The attack was subsequently called "the BGE attack". The numerous consequent design attempts (2005-2022) were quickly broken by practical dedicated attacks. In 2016, Bos, Hubain, Michiels and Teuwen showed that an adaptation of standard side-channel power analysis attacks can be used to efficiently and fully automatically break most existing white-box designs. This result created a new research direction about generic attacks (correlation-based, algebraic, fault injection) and protections against them. == Competitions == Four editions of the WhibOx contest were held in 2017, 2019, 2021 and 2024 respectively. These competitions invited white-box designers both from academia and industry to submit their implementation in the form of (possibly obfuscated) C code. At the same time, everyone could attempt to attack these programs and recover the embedded secret key. Each of these competitions lasted for about 4-5 months. WhibOx 2017 / CHES 2017 Capture the Flag Challenge targeted the standard AES block cipher. Among 94 submitted implementations, all were broken during the competition, with the strongest one staying unbroken for 28 days. WhibOx 2019 / CHES 2019 Capture the Flag Challenge again targeted the AES block cipher. Among 27 submitted implementations, 3 programs stayed unbroken throughout the competition, but were broken after 51 days since the publication. WhibOx 2021 / CHES 2021 Capture the Flag Challenge changed the target to ECDSA, a digital signature scheme based on elliptic curves. Among 97 submitted implementations, all were broken within at most 2 days. WhibOx 2024 / CHES 2024 Capture the Flag Challenge again targeted ECDSA. Among 47 submitted implementations, all were broken during the competition, with the strongest one staying unbroken for almost 5 days.

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  • Social media use in the fashion industry

    Social media use in the fashion industry

    Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media. == Background == In 2003, at the beginning of social media development, MySpace was founded as a “social networking service.” It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. MySpace is most well known for exposing musicians and artists who made it big in the industry, and companies wanted to capitalize on their popularity by making brand deals. One of MySpace's deals was with Chevrolet, putting on a ‘secret show’. They had a ‘secret’ list of 10 top artists on MySpace, and many artists posted about the show on their accounts. Another brand deal was with Gucci promoting their “Gucci Synch Watch”, which was very successful as Gucci tapped into the youthful audience on MySpace and advertised a sleek, simple, trendy unisex watch. In 2005, YouTube was released and remains one of the most popular social media platforms today. YouTube allows users to upload videos and is free to anyone with access to the internet. It grew in popularity offering a range of videos: vlogs, cooking, health and diet videos, step-by-step tutorials, tutoring help, and more. Much like MySpace, users create accounts and can build a following, often referring to themselves as ‘YouTubers.’ When YouTube grew in popularity, it piqued the interest of brands wanting to partner with YouTube and individual YouTubers. Some brand deals were made by having ads at the beginning of each video, and the YouTuber would make a profit from each view they receive. Some deals are made by individual YouTubers thanking the brand in videos and promoting the brand's products. More recently, YouTube has delved into fashion. While there were always YouTube channels for Vogue and other fashion companies, popular YouTubers have been invited to different fashion shows and have filmed experiences there. Brands are able to target individual YouTubers based on their followers and the target audiences. In 2010, Instagram was launched, which enlarged the scope of fashion advertising. Instagram allows people to post pictures and short videos with the ability to tag different accounts. For brand deals, companies can simply be tagged in a picture instead of creating ads or lines for a user to say. In each picture, users can tag the brands of clothing they were wearing, making it very easy to promote brands. Additionally, Instagram could display ads on users' feed based on other posts the users liked, which used by fashion companies to target their potential customers. Users also use Instagram to promote fashion when they get invited to fashion events. For example, they can take a picture at the event and post it to their Instagram and put their location at the venue and tag the company. During the beginning of the COVID-19 pandemic, companies relied more on social media to keep their public virtually engaged. Fashion companies had virtual fashion shows, creating videos and content about their designs. As social media expands and new platforms come into existence, new ways of advertising are projected to be created. == Uses == === Advertising === Social media is a popular use of advertisement in the fashion industry. Information sharing has expanded due to the growth of social media platforms, which impacts social consumer involvement with fashion brands. Fashion companies use social media platforms to reach customers on emotional levels and stoke engagement with brand images and messages. Researchers in the United Kingdom have demonstrated that engaging with customers with social media messages that express social passion, social tendency, and personal warmth can boost social engagement with fashion brands. In social spheres, fashion is a method for individuals to represent their distinction through clothing. Some people who desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. === Influencers === Companies leveraged celebrities' fame and social standing to advertise their brands, as Tommy Hilfiger did when incorporating social media into their marketing strategy, making Gigi Hadid, who has 15.5 million Instagram followers as of 2016, a brand ambassador. Though recent developments in social media platforms have led to an increase in the awareness of influencers. Influencer marketing has emerged as a fast expanding marketing strategy in various industries as a result of the unheard-of increase in the number of social media influencers' followers. Recently, influencer marketing has received significant attention in the fashion industry. Research shows that influencer marketing may provide a rate of influence that is 11x times greater than that of other conventional advertising channels. Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. One of these social fashion services is LTK (LIKEtoKNOW.it before 2021) where everyday consumers can find and purchase clothing worn by social media fashion influencers (also known as SMFIs). Launched in 2014, LTK has gained a massive following on Instagram (over 3 million) and has 1.3 million registered users on their mobile application. Utilizing SMFIs has led to massive sales within the fashion industry, 80% of visitors of Nordstrom's mobile platform are referred by influencers. Social media fashion influencers try new fashion products, adopt fashion trends and have power in what their audience purchases. Social media fashion influencers gain a following though promoting fashion products, and posting about their lavish lifestyles attained through their higher socioeconomic status. The attractive lifestyles of the influencers influence their followers to mimic their luxurious lifestyle and are allowed to consume the same products through social shopping services. In addition to brands themselves having direct access to social media users, many content creators have great influence over consumers. "Influencers" across all social media platforms have great power when it comes to where people shop and what they purchase. Influencer marketing has become one of the most effective marketing strategies for many fashion brands. These brand deals and creator partnerships are targeted towards Millennial and Gen Z consumers, specifically on Instagram and TikTok, and 74% of consumers have made a purchase simply because an influencer they follow had recommended it. === Trends === The connection between social media and fashion has become common. Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are. Some people who really desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the com

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