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  • Empirical dynamic modeling

    Empirical dynamic modeling

    Empirical dynamic modeling (EDM) is a framework for analysis and prediction of nonlinear dynamical systems. Applications include population dynamics, ecosystem service, medicine, neuroscience, dynamical systems, geophysics, and human-computer interaction. EDM was originally developed by Robert May and George Sugihara. It can be considered a methodology for data modeling, predictive analytics, dynamical system analysis, machine learning and time series analysis. == Description == Mathematical models have tremendous power to describe observations of real-world systems. They are routinely used to test hypothesis, explain mechanisms and predict future outcomes. However, real-world systems are often nonlinear and multidimensional, in some instances rendering explicit equation-based modeling problematic. Empirical models, which infer patterns and associations from the data instead of using hypothesized equations, represent a natural and flexible framework for modeling complex dynamics. Donald DeAngelis and Simeon Yurek illustrated that canonical statistical models are ill-posed when applied to nonlinear dynamical systems. A hallmark of nonlinear dynamics is state-dependence: system states are related to previous states governing transition from one state to another. EDM operates in this space, the multidimensional state-space of system dynamics rather than on one-dimensional observational time series. EDM does not presume relationships among states, for example, a functional dependence, but projects future states from localised, neighboring states. EDM is thus a state-space, nearest-neighbors paradigm where system dynamics are inferred from states derived from observational time series. This provides a model-free representation of the system naturally encompassing nonlinear dynamics. A cornerstone of EDM is recognition that time series observed from a dynamical system can be transformed into higher-dimensional state-spaces by time-delay embedding with Takens's theorem. The state-space models are evaluated based on in-sample fidelity to observations, conventionally with Pearson correlation between predictions and observations. == Methods == Primary EDM algorithms include Simplex projection, Sequential locally weighted global linear maps (S-Map) projection, Multivariate embedding in Simplex or S-Map, Convergent cross mapping (CCM), and Multiview Embeding, described below. Nearest neighbors are found according to: NN ( y , X , k ) = ‖ X N i E − y ‖ ≤ ‖ X N j E − y ‖ if 1 ≤ i ≤ j ≤ k {\displaystyle {\text{NN}}(y,X,k)=\|X_{N_{i}}^{E}-y\|\leq \|X_{N_{j}}^{E}-y\|{\text{ if }}1\leq i\leq j\leq k} === Simplex === Simplex projection is a nearest neighbor projection. It locates the k {\displaystyle k} nearest neighbors to the location in the state-space from which a prediction is desired. To minimize the number of free parameters k {\displaystyle k} is typically set to E + 1 {\displaystyle E+1} defining an E + 1 {\displaystyle E+1} dimensional simplex in the state-space. The prediction is computed as the average of the weighted phase-space simplex projected T p {\displaystyle Tp} points ahead. Each neighbor is weighted proportional to their distance to the projection origin vector in the state-space. Find k {\displaystyle k} nearest neighbor: N k ← NN ( y , X , k ) {\displaystyle N_{k}\gets {\text{NN}}(y,X,k)} Define the distance scale: d ← ‖ X N 1 E − y ‖ {\displaystyle d\gets \|X_{N_{1}}^{E}-y\|} Compute weights: For{ i = 1 , … , k {\displaystyle i=1,\dots ,k} } : w i ← exp ⁡ ( − ‖ X N i E − y ‖ / d ) {\displaystyle w_{i}\gets \exp(-\|X_{N_{i}}^{E}-y\|/d)} Average of state-space simplex: y ^ ← ∑ i = 1 k ( w i X N i + T p ) / ∑ i = 1 k w i {\displaystyle {\hat {y}}\gets \sum _{i=1}^{k}\left(w_{i}X_{N_{i}+T_{p}}\right)/\sum _{i=1}^{k}w_{i}} === S-Map === S-Map extends the state-space prediction in Simplex from an average of the E + 1 {\displaystyle E+1} nearest neighbors to a linear regression fit to all neighbors, but localised with an exponential decay kernel. The exponential localisation function is F ( θ ) = exp ( − θ d / D ) {\displaystyle F(\theta )={\text{exp}}(-\theta d/D)} , where d {\displaystyle d} is the neighbor distance and D {\displaystyle D} the mean distance. In this way, depending on the value of θ {\displaystyle \theta } , neighbors close to the prediction origin point have a higher weight than those further from it, such that a local linear approximation to the nonlinear system is reasonable. This localisation ability allows one to identify an optimal local scale, in-effect quantifying the degree of state dependence, and hence nonlinearity of the system. Another feature of S-Map is that for a properly fit model, the regression coefficients between variables have been shown to approximate the gradient (directional derivative) of variables along the manifold. These Jacobians represent the time-varying interaction strengths between system variables. Find k {\displaystyle k} nearest neighbor: N ← NN ( y , X , k ) {\displaystyle N\gets {\text{NN}}(y,X,k)} Sum of distances: D ← 1 k ∑ i = 1 k ‖ X N i E − y ‖ {\displaystyle D\gets {\frac {1}{k}}\sum _{i=1}^{k}\|X_{N_{i}}^{E}-y\|} Compute weights: For{ i = 1 , … , k {\displaystyle i=1,\dots ,k} } : w i ← exp ⁡ ( − θ ‖ X N i E − y ‖ / D ) {\displaystyle w_{i}\gets \exp(-\theta \|X_{N_{i}}^{E}-y\|/D)} Reweighting matrix: W ← diag ( w i ) {\displaystyle W\gets {\text{diag}}(w_{i})} Design matrix: A ← [ 1 X N 1 X N 1 − 1 … X N 1 − E + 1 1 X N 2 X N 2 − 1 … X N 2 − E + 1 ⋮ ⋮ ⋮ ⋱ ⋮ 1 X N k X N k − 1 … X N k − E + 1 ] {\displaystyle A\gets {\begin{bmatrix}1&X_{N_{1}}&X_{N_{1}-1}&\dots &X_{N_{1}-E+1}\\1&X_{N_{2}}&X_{N_{2}-1}&\dots &X_{N_{2}-E+1}\\\vdots &\vdots &\vdots &\ddots &\vdots \\1&X_{N_{k}}&X_{N_{k}-1}&\dots &X_{N_{k}-E+1}\end{bmatrix}}} Weighted design matrix: A ← W A {\displaystyle A\gets WA} Response vector at T p {\displaystyle Tp} : b ← [ X N 1 + T p X N 2 + T p ⋮ X N k + T p ] {\displaystyle b\gets {\begin{bmatrix}X_{N_{1}+T_{p}}\\X_{N_{2}+T_{p}}\\\vdots \\X_{N_{k}+T_{p}}\end{bmatrix}}} Weighted response vector: b ← W b {\displaystyle b\gets Wb} Least squares solution (SVD): c ^ ← argmin c ‖ A c − b ‖ 2 2 {\displaystyle {\hat {c}}\gets {\text{argmin}}_{c}\|Ac-b\|_{2}^{2}} Local linear model c ^ {\displaystyle {\hat {c}}} is prediction: y ^ ← c ^ 0 + ∑ i = 1 E c ^ i y i {\displaystyle {\hat {y}}\gets {\hat {c}}_{0}+\sum _{i=1}^{E}{\hat {c}}_{i}y_{i}} === Multivariate Embedding === Multivariate Embedding recognizes that time-delay embeddings are not the only valid state-space construction. In Simplex and S-Map one can generate a state-space from observational vectors, or time-delay embeddings of a single observational time series, or both. === Convergent Cross Mapping === Convergent cross mapping (CCM) leverages a corollary to the Generalized Takens Theorem that it should be possible to cross predict or cross map between variables observed from the same system. Suppose that in some dynamical system involving variables X {\displaystyle X} and Y {\displaystyle Y} , X {\displaystyle X} causes Y {\displaystyle Y} . Since X {\displaystyle X} and Y {\displaystyle Y} belong to the same dynamical system, their reconstructions (via embeddings) M x {\displaystyle M_{x}} , and M y {\displaystyle M_{y}} , also map to the same system. The causal variable X {\displaystyle X} leaves a signature on the affected variable Y {\displaystyle Y} , and consequently, the reconstructed states based on Y {\displaystyle Y} can be used to cross predict values of X {\displaystyle X} . CCM leverages this property to infer causality by predicting X {\displaystyle X} using the M y {\displaystyle M_{y}} library of points (or vice versa for the other direction of causality), while assessing improvements in cross map predictability as larger and larger random samplings of M y {\displaystyle M_{y}} are used. If the prediction skill of X {\displaystyle X} increases and saturates as the entire M y {\displaystyle M_{y}} is used, this provides evidence that X {\displaystyle X} is casually influencing Y {\displaystyle Y} . === Multiview Embedding === Multiview Embedding is a Dimensionality reduction technique where a large number of state-space time series vectors are combitorially assessed towards maximal model predictability. == Extensions == Extensions to EDM techniques include: Generalized Theorems for Nonlinear State Space Reconstruction Extended Convergent Cross Mapping Dynamic stability S-Map regularization Visual analytics with EDM Convergent Cross Sorting Expert system with EDM hybrid Sliding windows based on the extended convergent cross-mapping Empirical Mode Modeling Accounting for missing data and variable step sizes Accounting for observation noise Hierarchical Bayesian EDM via Gaussian processes Intelligent and Adaptive Control Optimal control via Empirical dynamic programming Multiview distance regularised S-map

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  • Blocknots

    Blocknots

    Blocknots were random sequences of numbers contained in a book and organized by numbered rows and columns and were used as additives in the reciphering of Soviet Union codes, during World War II. The Blocknot consisted of a booklet of fifty sheets of 5-figure random additive, 100 additive groups to a sheet. No sheet was used more than once, thus the blocknots were in effect a form of one-time pad. The Soviet Unions highest grade ciphers that were used in the East, were the 5-figure codebook enciphered with the Blocknot book, and were generally considered unbreakable. == Technical Description == Blocknots were distributed centrally from an office in Moscow. Every Blocknot contained 5-figure groups in a number of sheets, for the enciphering of 5-figure messages. The encipherment was effected by applying additives taken from the pad, of which 50-100 5-figure groups appeared. Each pad had a 5-figure number and each sheet had a 2-figure number running consecutively. There were 5 different types of Blocknots, in two different categories The Individual in which each table of random numbers was used only once. The General in which each page of the Blocknot was valid for one day. The security of the additive sequence rested on the choice of different starting points for each message. In 5-figure messages, the blocknot was one of the first 10 Groups in the message. Its position changed at long intervals, but was always easy to re-identify. The Russians differentiated between three types of blocks: The 3-block, DRIERBLOCK. I-block for Individual Block: 50 pages, additive read off in one direction only. The messages could be used and read only between 2 wireless telegraphy stations on one net. The 6-block, SECHSERBLOCK. Z-block for Circular Block: 30 pages, additive read off in either direction. The messages could be used and read, between all W/T stations in a net. The 2-block, ZWEIERBLOCK. OS-block. Used only in traffic from lower to higher formations. Two other types were used, in lower echelons. Notblock: Used in an emergency. Blocknot used for passing on traffic. The distribution of Blocknots was carried out centrally from Moscow to Army Groups then to Armies. The Army was responsible for their distribution throughout the lower levels of the army down to company level. Independent units took their cipher material with them. Occasionally the same blocknot was distributed to two units on different parts of the front, which enabled Depth to be established. Records of all Blocknots used were kept in Berlin and when a repeat was noticed a BLOCKNOT ANGEBOT message was sent out to all German Signals units, to indicate that it may have been possible to break the code using it. There was no certainty in this. A cryptanalyst with the General der Nachrichtenaufklärung stated while being interrogated by TICOM: It seems that depths of up to 8 were established at the beginning of the Russian Campaign but that no 5-figure code was broken after May 1943 German cryptanalysts who were prisoners of war stated under interrogation, that each of the figures 0 to 9 were placed en clair usually within the first ten groups of the text or sometimes at the end. One indicator was the Blocknot number and the consisted of two random figures, the figure representing the type, and the remaining two, the page of the Blocknot being used. In long messages, 000000 was placed in the message when the end of a page had been reached. == Chi number == The Chi-number was the serial numbering of all 5-figure messages passing through the hands of the Cipher Officer, starting on the first of January and ending on thirty-first December of the current year. It always appeared as the last group in an intercepted message, e.g. 00001 on the 1st January, or when the unit was newly set up. The progression of Chi-numbers was carefully observed and recorded in the form of a graph. A Russian corps had about 10 5-figure messages per day, and Army about 20-30 and a Front about 60–100. After only a relatively short time, the individual curves separated sharply and the type of formation could be recognized by the height of the Chi-number alone. == Monitoring == Blocknots were tracked in a card index, that was maintained by the Signal Intelligence Evaluation Centre (NAAS). The NAAS functionality included evaluation and traffic analysis, cryptanalysis, collation and dissemination of intelligence. The card index, which was one amongst several Card Indexes. A careful recording and study of blocks provided the positive clues in the identification and tracking of formations using 5-figure ciphers. The index was subdivided into two files: Search card index, contained all blocknots and chi-numbers whether or not they were known. Unit card index, contained only known Block and Chi-numbers. Inspector Berger, who was the chief cryptanalyst of NAAS 1 stated that the two files formed: The most important and surest instruments for identifying Russian radio nets, known to him. The Blocknots were also used in the Stationary Intercept Company (Feste), the military unit that were designed to work at a lower level to the NAAS, at the Army level and were semi-motorized, and closer to the front. The Feste used the Blocknot value along with several other parameters to build a network diagram. The network diagram was studied extensively, as part of a 6-stage process, that involved several departments within the Feste. The outcome was a metric which determined the most interesting circuit for traffic monitoring, and least interesting, where monitoring of traffic should cease. == Analysis == Johannes Marquart was a mathematician and cryptanalyst who initially worked for Inspectorate 7/VI and later led Referat Ia of Group IV of the General der Nachrichtenaufklärung. Marquart was assigned the study of the Soviet Union Blocknot traffic. Marquart and his unit conducted extensive research in an attempt to discover the method by which they were produced. All the counts which they made, however, failed to reveal any non-random characteristics in the design of the tables, and while they thought the Blocknots must have been generated by machine, they were never able to draw any concrete deductions as a result of their research. == Example == The Soviet 3rd Guard Tank Army transmits a 5-figure message with the Blocknot of 37581 (one of the first 10 groups in the message). On the same day the Block 37582 was used by the same formation. The next day 37583 appeared. Thereafter, for a period, the Army was not heard by German Wireless telegraphy intercept operators, as it was maintaining wireless silence. After a few days, an unidentified net with the Blocknot 37588 is picked up. This message net is claimed, because of the proximity of the blocks (88/83) to be the 3rd Guard Tank Army. The missing Blocknots 84-87 were presumably used in telegraphic, telephonic or courier communications. The Chi number provides confirmation of the first assumption, based on proximity of blocknots in most cases.

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  • Computer network engineering

    Computer network engineering

    Computer network engineering is a technology discipline within engineering that deals with the design, implementation, and management of computer networks. These systems contain both physical components, such as routers, switches, cables, and some logical elements, such as protocols and network services. Computer network engineers attempt to ensure that the data is transmitted efficiently, securely, and reliably over both local area networks (LANs) and wide area networks (WANs), as well as across the Internet. Computer networks often play a large role in modern industries ranging from telecommunications to cloud computing, enabling processes such as email and file sharing, as well as complex real-time services like video conferencing and online gaming. == Background == The evolution of network engineering is marked by significant milestones that have greatly impacted communication methods. These milestones particularly highlight the progress made in developing communication protocols that are vital to contemporary networking. This discipline originated in the 1960s with projects like ARPANET, which initiated important advancements in reliable data transmission. The advent of protocols such as TCP/IP revolutionized networking by enabling interoperability among various systems, which, in turn, fueled the rapid growth of the Internet. Key developments include the standardization of protocols and the shift towards increasingly complex layered architectures. These advancements have profoundly changed the way devices interact across global networks. == Network infrastructure design == The foundation of computer network engineering lies in the design of the network infrastructure. This involves planning both the physical layout of the network and its logical topology to ensure optimal data flow, reliability, and scalability. === Physical infrastructure === The physical infrastructure consists of the hardware used to transmit data, which is represented by the first layer of the OSI model. ==== Cabling ==== Copper cables such as ethernet over twisted pair are commonly used for short-distance connections, especially in local area networks (LANs), while fiber optic cables are favored for long-distance communication due to their high-speed transmission capabilities and lower susceptibility to interference. Fiber optics play a significant role in the backbone of large-scale networks, such as those used in data centers and internet service provider (ISP) infrastructures. ==== Wireless networks ==== In addition to wired connections, wireless networks have become a common component of physical infrastructure. These networks facilitate communication between devices without the need for physical cables, providing flexibility and mobility. Wireless technologies use a range of transmission methods, including radio frequency (RF) waves, infrared signals, and laser-based communication, allowing devices to connect to the network. Wi-Fi based on IEEE 802.11 standards is the most widely used wireless technology in local area networks and relies on RF waves to transmit data between devices and access points. Wireless networks operate across various frequency bands, including 2.4 GHz and 5 GHz, each offering unique ranges and data rates; the 2.4 GHz band provides broader coverage, while the 5 GHz band supports faster data rates with reduced interference, ideal for densely populated environments. Beyond Wi-Fi, other wireless transmission methods, such as infrared and laser-based communication, are used in specific contexts, like short-range, line-of-sight links or secure point-to-point communication. In mobile networks, cellular technologies like 3G, 4G, and 5G enable wide-area wireless connectivity. 3G introduced faster data rates for mobile browsing, while 4G significantly improved speed and capacity, supporting advanced applications like video streaming. The latest evolution, 5G, operates across a range of frequencies, including millimeter-wave bands, and provides high data rates, low latency, and support for more device connectivity, useful for applications like the Internet of Things (IoT) and autonomous systems. Together, these wireless technologies allow networks to meet a variety of connectivity needs across local and wide areas. ==== Network devices ==== Routers and switches help direct data traffic and assist in maintaining network security; network engineers configure these devices to optimize traffic flow and prevent network congestion. In wireless networks, wireless access points (WAP) allow devices to connect to the network. To expand coverage, multiple access points can be placed to create a wireless infrastructure. Beyond Wi-Fi, cellular network components like base stations and repeaters support connectivity in wide-area networks, while network controllers and firewalls manage traffic and enforce security policies. Together, these devices enable a secure, flexible, and scalable network architecture suitable for both local and wide-area coverage. === Logical topology === Beyond the physical infrastructure, a network must be organized logically, which defines how data is routed between devices. Various topologies, such as star, mesh, and hierarchical designs, are employed depending on the network’s requirements. In a star topology, for example, all devices are connected to a central hub that directs traffic. This configuration is relatively easy to manage and troubleshoot but can create a single point of failure. In contrast, a mesh topology, where each device is interconnected with several others, offers high redundancy and reliability but requires a more complex design and larger hardware investment. Large networks, especially those in enterprises, often employ a hierarchical model, dividing the network into core, distribution, and access layers to enhance scalability and performance. == Network protocols and communication standards == Communication protocols dictate how data in a network is transmitted, routed, and delivered. Depending on the goals of the specific network, protocols are selected to ensure that the network functions efficiently and securely. The Transmission Control Protocol/Internet Protocol (TCP/IP) suite is fundamental to modern computer networks, including the Internet. It defines how data is divided into packets, addressed, routed, and reassembled. The Internet Protocol (IP) is critical for routing packets between different networks. In addition to traditional protocols, advanced protocols such as Multiprotocol Label Switching (MPLS) and Segment Routing (SR) enhance traffic management and routing efficiency. For intra-domain routing, protocols like Open Shortest Path First (OSPF) and Enhanced Interior Gateway Routing Protocol (EIGRP) provide dynamic routing capabilities. On the local area network (LAN) level, protocols like Virtual Extensible LAN (VXLAN) and Network Virtualization using Generic Routing Encapsulation (NVGRE) facilitate the creation of virtual networks. Furthermore, Internet Protocol Security (IPsec) and Transport Layer Security (TLS) secure communication channels, ensuring data integrity and confidentiality. For real-time applications, protocols such as Real-time Transport Protocol (RTP) and WebRTC provide low-latency communication, making them suitable for video conferencing and streaming services. Additionally, protocols like QUIC enhance web performance and security by establishing secure connections with reduced latency. == Network security == As networks have become essential for business operations and personal communication, the demand for robust security measures has increased. Network security is a critical component of computer network engineering, concentrating on the protection of networks against unauthorized access, data breaches, and various cyber threats. Engineers are responsible for designing and implementing security measures that ensure the integrity and confidentiality of data transmitted across networks. Firewalls serve as barriers between trusted internal networks and external environments, such as the Internet. Network engineers configure firewalls, including next-generation firewalls (NGFW), which incorporate advanced features such as deep packet inspection and application awareness, thereby enabling more refined control over network traffic and protection against sophisticated attacks. In addition to firewalls, engineers use encryption protocols, including Internet Protocol Security (IPsec) and Transport Layer Security (TLS), to secure data in transit. These protocols provide a means of safeguarding sensitive information from interception and tampering. For secure remote access, Virtual Private Networks (VPNs) are deployed, using technologies to create encrypted tunnels for data transmission over public networks. These VPNs are often used for maintaining security when remote users access corporate networks but are also used ion other settings. To enhance threat detection and r

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  • Social advertising (social relationships)

    Social advertising (social relationships)

    Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google, Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. == Social targeting == Since a pair of consumers connected via a relationship are more likely to be similar than an unconnected pair, information about such relationships can be used to infer characteristics of consumers useful for targeting. For example, predictions of an individual's home location can be improved using geographic information about their peers. Existing advertising platforms can allow advertisers to explicitly target the peers (e.g., Facebook friends, Twitter followers) of consumers who have a known affiliation with their brand. Thus, one way social advertising is expected to be effective is because social networks encode information about unobserved characteristics of consumers, including their susceptibility to adopt a product and to influence their peers to adopt. Social advertisement targets audiences' demographics based on customers browsing histories. This helped companies understand users' interests and target a specific group of users. Whether it is location or personal interest, different categories of companies can make the consumers on social media rely heavily on their advertisements. This is one of the reasons why social advertising has grown over time. Targeting their audience to real life stakeholders generally increase the attention of the advertised deal which brings up more profits for companies. Subsequently, the psychological effects that social media gives off to its users play a huge role in advertisement companies keeping their customers online. One of the main reasons users rely on social media is because it's a source of entertainment that provides them with a feeling of inclusiveness. In making the customers feel the inclusiveness, social advertising targeting a specific group of users is presented as if these advertisements are customized for the users in their perspective making them feel the attention that they do not often feel in the real world. You can use Social signals checker tool to find more information about links. Social signals are metrics that measure how much people interact with your content on social media. From likes, to shares, to comments; each of these signals contributes to an overall number that tells search engines like Google how much people like your content. The more social signals your website gets, the more likely it is to rank higher in Google. The reason for this is two-fold. First, social media is used by millions of people every day, and if your content is being shared and interacted with on these sites, it shows that it’s worthy of being seen. And second, social media sites are highly trusted by Google. So if you can get your content seen and interacted with on these platforms, you’ll be off to a great start. == Social cues in advertisements == Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film. In fact, some definitions make these personalized social signals a necessary condition for the advertising being social advertising. Inclusion of personalized social signals creates a channel for social influence. Experiments that remove peers' names or images from social advertisements provide evidence that their presence increases proximal outcomes (e.g., clicks on advertisements). This is technically how trends are started on social media. Since social media links a single profile to thousands of other accounts some being real-life friends or even acquaintances, the opinions and the bias a user has for other users who are also a customer of an advertisement on the feed can heavily affect whether to click on the advertisement or not. Once this pattern continues, the brand benefits from increased customers, profit, and attention. Social networking can spread rapidly because 71 percent of the world's population contributes and uses social media which means social advertising gives companies a better marketing technique than a physical poster advertisement. == Word of mouth == Advertisers often attempt to use word of mouth to affect consumers and their decisions to adopt products and services. Ads and other inducements targeted at a seed set of individuals can be designed to produce a larger cascade of adoption through influence. Businesses are also using social media to attempt to identify and persuade influential consumers to spread positive messages about their products or services. Consequently, not only on social platforms but also in physical settings, users start talking to each other. When individuals develop an intimate relationship with each other, it is quite heavily based on shared characteristics, interests, and personalities. If one social media user becomes a regular customer to a well-known company that advertises often, there is a higher chance that all the other people who have intimate relationships with that one customer will be exposed to the online advertisement more than another user who might be completely new to a brand that is being advertised on screen. In reality, this happens to not only one user but to most of the users which mean a single brand advertisement online can have to potential of being talked about between billions and trillions of people all around the globe. == Relationship marketing == To accurately conduct relationship marketing, businesses must develop and manage six marketplaces: internal, customer, referral, supplier, influencer and employee. To maintain relationship marketing, customers often see social media influencers getting free sponsorships or PR boxes just to advertise their products. At times, users who become customers through these social influencers will get a better deal than regular customers which stands as a very commonly used marketing technique. By doing this, users think they are receiving special treatment when in reality it very much benefits social influencers and brands. Especially for brands that are just starting, they use this marketing technique so that their names can be out there, and people will start talking, which is their initial goal.

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  • 15.ai

    15.ai

    15.ai was a free non-commercial web application and research project that uses artificial intelligence to generate text-to-speech voices of fictional characters from popular media. Created by a pseudonymous artificial intelligence researcher known as 15, who began developing the technology as a freshman during their undergraduate research at the Massachusetts Institute of Technology (MIT), the application allows users to make characters from video games, television shows, and movies speak custom text with emotional inflections. The platform is able to generate convincing voice output using minimal training data; the name "15.ai" references the creator's statement that a voice can be cloned with just 15 seconds of audio. It was an early example of an application of generative artificial intelligence during the initial stages of the AI boom. Launched in March 2020, 15.ai became an Internet phenomenon in early 2021 when content utilizing it went viral on social media and quickly gained widespread use among Internet fandoms, such as the My Little Pony: Friendship Is Magic, Team Fortress 2, and SpongeBob SquarePants fandoms. The service featured emotional context through emojis, precise pronunciation control, and multi-speaker capabilities. Critics praised 15.ai's accessibility and emotional control but criticized its technical limitations in prosody options and non-English language support, with mixed results depending on character complexity. 15.ai is credited as the first platform to popularize AI voice cloning in memes and content creation. Voice actors and industry professionals debated 15.ai's implications, raising concerns about employment impacts, voice-related fraud, and potential misuse. In January 2022, it was discovered that a company called Voiceverse had generated voice lines using 15.ai without attribution, promoted them as the byproduct of their own technology, and sold them as non-fungible tokens (NFT) without permission. News publications universally characterized this incident as the company having "stolen" from 15.ai. The service went offline in September 2022 due to legal issues surrounding artificial intelligence and copyright. Its shutdown was followed by the emergence of commercial alternatives whose founders have acknowledged 15.ai's pioneering influence in the field of deep learning speech synthesis. On May 18, 2025, 15 launched 15.dev as the sequel to 15.ai. == History == === Background === The field of speech synthesis underwent a significant transformation with the introduction of deep learning approaches. In 2016, DeepMind's publication of the WaveNet paper marked a shift toward neural network-based speech synthesis, which enabled higher audio quality via causal convolutional neural networks. Previously, concatenative synthesis—which worked by stitching together pre-recorded segments of human speech—was the predominant method for generating artificial speech, but it often produced robotic-sounding results at the boundaries of sentences. In 2018, Google AI's Tacotron 2 showed that neural networks could produce highly natural speech synthesis but required substantial training data (typically tens of hours of audio) to achieve acceptable quality. When trained on two hours of training data, the output quality degraded while still being able to maintain intelligible speech; with 24 minutes of training data, Tacotron 2 failed to produce intelligible speech. The same year saw the emergence of HiFi-GAN, a generative adversarial network (GAN)-based vocoder that improved the efficiency of waveform generation while producing high-fidelity speech, followed by Glow-TTS, which introduced a flow-based approach that allowed for both fast inference and voice style transfer capabilities. Chinese tech companies like Baidu and ByteDance also made contributions to the field by developing breakthroughs that further advanced the technology. === 2016–2020: Conception and development === 15.ai was conceived in 2016 as a research project in deep learning speech synthesis by a developer known as 15 (at the age of 18) during their freshman year at MIT as part of its Undergraduate Research Opportunities Program. 15 was inspired by DeepMind's WaveNet paper, with development continuing through their studies as Google AI released Tacotron 2 the following year. By 2019, they had demonstrated at MIT their ability to replicate WaveNet and Tacotron 2's results using 75% less training data than previously required. The name "15.ai" is a reference to the developer's statement that a voice can be cloned with as little as 15 seconds of data. 15 had originally planned to pursue a PhD based on their undergraduate research, but opted to work in the tech industry instead after their startup was accepted into the Y Combinator accelerator in 2019. After their departure in early 2020, 15 returned to their voice synthesis research and began implementing it as a web application. According to a post on X from 15, instead of using conventional voice datasets like LJSpeech that contained simple, monotone recordings, they sought out more challenging voice samples that could demonstrate the model's ability to handle complex speech patterns and emotional undertones. During this phase, 15 discovered the Pony Preservation Project, a collaborative project started by /mlp/, the My Little Pony board on 4chan. Contributors of the project had manually trimmed, denoised, transcribed, and emotion-tagged thousands of voice lines from My Little Pony: Friendship Is Magic and had compiled them into a dataset that provided ideal training material for 15.ai. === 2020–2022: Release and operation === 15.ai was released on March 2, 2020 as a free and non-commercial web application that did not require user registration to use, but did require the user to accept its terms of service before proceeding. At the time of its launch, the platform had a limited selection of available characters, including those from My Little Pony: Friendship Is Magic and Team Fortress 2. Users were permitted to create any content with the synthesized voices under two conditions: they had to properly credit 15.ai by including "15.ai" in any posts, videos, or projects using the generated audio; and they were prohibited from mixing 15.ai outputs with other text-to-speech outputs in the same work to prevent misrepresentation of the technology's capabilities. On March 8, 2020, Tyler McVicker of Valve News Network uploaded a YouTube video showcasing 15.ai. More voices were added to the website in the following months. In late 2020, 15 implemented a multi-speaker embedding in the deep neural network, which enabled the simultaneous training of multiple voices. Following this, the website's roster expanded from eight to over fifty characters. In addition, this implementation allowed the deep learning model to recognize common emotional patterns across different characters, even when certain emotions were missing from the characters' training data. By May 2020, the site had served over 4.2 million audio files to users. In early 2021, the application gained popularity after skits, memes, and fan content created using 15.ai went viral on Twitter, TikTok, Reddit, Twitch, Facebook, and YouTube. At its peak, the platform incurred operational costs of US$12,000 per month from AWS infrastructure needed to handle millions of daily voice generations; despite receiving offers from companies to acquire 15.ai and its underlying technology, the website remained independent and was funded out of the personal previous startup earnings of the developer. === 2022: Voiceverse NFT controversy === On January 14, 2022, 15 discovered that a blockchain-based company called Voiceverse had generated voice lines using 15.ai, falsely showcased them on Twitter as a demonstration of their own voice technology without permission or attribution, and sold them as NFTs. This came shortly after 15 had stated in December 2021 that they had no interest in incorporating NFTs into their work. A screenshot of the log files posted by 15 showed that Voiceverse had generated audio of characters from My Little Pony: Friendship Is Magic using 15.ai and pitched them up to make them sound unrecognizable, a violation of 15.ai's terms of service, which explicitly prohibited commercial use and required proper attribution. When confronted with evidence, Voiceverse stated that their marketing team had used 15.ai without proper attribution while rushing to create a demo. In response, 15 tweeted "Go fuck yourself," which went viral, amassing hundreds of thousands of retweets and likes on Twitter in support of the developer. The tweets showcasing the stolen voices were subsequently deleted. ==== Aftermath ==== The controversy raised concerns about NFT projects, which, according to critics, were frequently associated with intellectual property theft and questionable business practices. The incident was documented in the AI Incident Database (AIID) and the AI, Alg

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  • Data profiling

    Data profiling

    Data profiling is the process of examining the data available from an existing information source (e.g. a database or a file) and collecting statistics or informative summaries about that data. The purpose of these statistics may be to: Find out whether existing data can be easily used for other purposes Improve the ability to search data by tagging it with keywords, descriptions, or assigning it to a category Assess data quality, including whether the data conforms to particular standards or patterns Assess the risk involved in integrating data in new applications, including the challenges of joins Discover metadata of the source database, including value patterns and distributions, key candidates, foreign-key candidates, and functional dependencies Assess whether known metadata accurately describes the actual values in the source database Understanding data challenges early in any data intensive project, so that late project surprises are avoided. Finding data problems late in the project can lead to delays and cost overruns. Have an enterprise view of all data, for uses such as master data management, where key data is needed, or data governance for improving data quality. == Introduction == Data profiling refers to the analysis of information for use in a data warehouse in order to clarify the structure, content, relationships, and derivation rules of the data. Profiling helps to not only understand anomalies and assess data quality, but also to discover, register, and assess enterprise metadata. The result of the analysis is used to determine the suitability of the candidate source systems, usually giving the basis for an early go/no-go decision, and also to identify problems for later solution design. == How data profiling is conducted == Data profiling utilizes methods of descriptive statistics such as minimum, maximum, mean, mode, percentile, standard deviation, frequency, variation, aggregates such as count and sum, and additional metadata information obtained during data profiling such as data type, length, discrete values, uniqueness, occurrence of null values, typical string patterns, and abstract type recognition. The metadata can then be used to discover problems such as illegal values, misspellings, missing values, varying value representation, and duplicates. Different analyses are performed for different structural levels. E.g. single columns could be profiled individually to get an understanding of frequency distribution of different values, type, and use of each column. Embedded value dependencies can be exposed in a cross-columns analysis. Finally, overlapping value sets possibly representing foreign key relationships between entities can be explored in an inter-table analysis. Normally, purpose-built tools are used for data profiling to ease the process. The computational complexity increases when going from single column, to single table, to cross-table structural profiling. Therefore, performance is an evaluation criterion for profiling tools. == When is data profiling conducted? == According to Kimball, data profiling is performed several times and with varying intensity throughout the data warehouse developing process. A light profiling assessment should be undertaken immediately after candidate source systems have been identified and DW/BI business requirements have been satisfied. The purpose of this initial analysis is to clarify at an early stage if the correct data is available at the appropriate detail level and that anomalies can be handled subsequently. If this is not the case the project may be terminated. Additionally, more in-depth profiling is done prior to the dimensional modeling process in order assess what is required to convert data into a dimensional model. Detailed profiling extends into the ETL system design process in order to determine the appropriate data to extract and which filters to apply to the data set. Additionally, data profiling may be conducted in the data warehouse development process after data has been loaded into staging, the data marts, etc. Conducting data at these stages helps ensure that data cleaning and transformations have been done correctly and in compliance of requirements. == Benefits and examples == Data profiling can improve data quality, shorten the implementation cycle of major projects, and improve users' understanding of data. Discovering business knowledge embedded in data itself is one of the significant benefits derived from data profiling. It can improve data accuracy in corporate databases.

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  • Multistage interconnection networks

    Multistage interconnection networks

    Multistage interconnection networks (MINs) are a class of high-speed computer networks usually composed of processing elements (PEs) on one end of the network and memory elements (MEs) on the other end, connected by switching elements (SEs). The switching elements themselves are usually connected to each other in stages, hence the name. MINs are typically used in high-performance or parallel computing as a low-latency interconnection (as opposed to traditional packet switching networks), though they could be implemented on top of a packet switching network. Though the network is typically used for routing purposes, it could also be used as a co-processor to the actual processors for such uses as sorting; cyclic shifting, as in a perfect shuffle network; and bitonic sorting. == Background == Interconnection network are used to connect nodes, where nodes can be a single processor or group of processors, to other nodes. Interconnection networks can be categorized on the basis of their topology. Topology is the pattern in which one node is connected to other nodes. There are two main types of topology: static and dynamic. Static interconnect networks are hard-wired and cannot change their configurations. A regular static interconnect is mainly used in small networks made up of loosely couple nodes. The regular structure signifies that the nodes are arranged in specific shape and the shape is maintained throughout the networks. Some examples of static regular interconnections are: Completely connected network In a mesh network, multiple nodes are connected with each other. Each node in the network is connected to every other node in the network. This arrangement allows proper communication of the data between the nodes. But, there are a lot of communication overheads due to the increased number of node connections. Shared busThis network topology involves connection of the nodes with each other over a bus. Every node communicates with every other node using the bus. The bus utility ensures that no data is sent to the wrong node. But, the bus traffic is an important parameter which can affect the system. RingThis is one of the simplest ways of connecting nodes with each other. The nodes are connected with each other to form a ring. For a node to communicate with some other node, it has to send the messages to its neighbor. Therefore, the data message passes through a series of other nodes before reaching the destination. This involves increased latency in the system. TreeThis topology involves connection of the nodes to form a tree. The nodes are connected to form clusters and the clusters are in-turn connected to form the tree. This methodology causes increased complexity in the network. Hypercube This topology consists of connections of the nodes to form cubes. The nodes are also connected to the nodes on the other cubes. ButterflyThis is one of the most complex connections of the nodes. As the figure suggests, there are nodes which are connected and arranged in terms of their ranks. They are arranged in the form of a matrix. In dynamic interconnect networks, the nodes are interconnected via an array of simple switching elements. This interconnection can then be changed by use of routing algorithms, such that the path from one node to other nodes can be varied. Dynamic interconnections can be classified as: Single stage Interconnect Network Multistage interconnect Network Crossbar switch connections == Crossbar Switch Connections == In crossbar switch, there is a dedicated path from one processor to other processors. Thus, if there are n inputs and m outputs, we will need nm switches to realize a crossbar. As the number of outputs increases, the number of switches increases by factor of n. For large network this will be a problem. An alternative to this scheme is staged switching. == Single Stage Interconnect Network == In a single stage interconnect network, the input nodes are connected to output via a single stage of switches. The figure shows 88 single stage switch using shuffle exchange. As one can see, from a single shuffle, not all input can reach all output. Multiple shuffles are required for all inputs to be connected to all the outputs. == Multistage Interconnect Network == A multistage interconnect network is formed by cascading multiple single stage switches. The switches can then use their own routing algorithm, or be controlled by a centralized router, to form a completely interconnected network. Multistage Interconnect Network can be classified into three types: Non-blocking: A non-blocking network can connect any idle input to any idle output, regardless of the connections already established across the network. Crossbar is an example of this type of network. Rearrangeable non-blocking: This type of network can establish all possible connections between inputs and outputs by rearranging its existing connections. Blocking: This type of network cannot realize all possible connections between inputs and outputs. This is because a connection between one free input to another free output is blocked by an existing connection in the network. The number of switching elements required to realize a non-blocking network in highest, followed by rearrangeable non-blocking. Blocking network uses least switching elements. == Examples == Multiple types of multistage interconnection networks exist. === Omega network === An Omega network consists of multiple stages of 22 switching elements. Each input has a dedicated connection to an output. An NN omega network has log2(N) stages and N/2 switching elements in each stage for a perfect shuffle between stages. Thus the network has complexity of 0(N log(N)). Each switching element can employ its own switching algorithm. Consider an 88 omega network. There are 8! = 40320 1-to-1 mappings from input to output. There are 12 switching element for a total permutation of 2^12 = 4096. Thus, it is a blocking network. === Clos network === A Clos network uses 3 stages to switch from N inputs to N outputs. In the first stage, there are r= N/n crossbar switches and each switch is of size nm. In the second stage there are m switches of size rr and finally the last stage is a mirror of the first stage with r switches of size mn. A clos network will be completely non-blocking if m >= 2n-1. The number of connections, though more than omega network is much less than that of a crossbar network. === Beneš network === A Beneš network is a rearrangeably non-blocking network derived from the clos network by initializing n = m = 2. There are (2log2(N) - 1) stages, with each stage containing N/2 22 crossbar switches. An 88 Beneš network has 5 stages of switching elements, and each stage has 4 switching elements. The center three stages has two 44 benes network. The 44 Beneš network, can connect any input to any output recursively.

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  • Blocknots

    Blocknots

    Blocknots were random sequences of numbers contained in a book and organized by numbered rows and columns and were used as additives in the reciphering of Soviet Union codes, during World War II. The Blocknot consisted of a booklet of fifty sheets of 5-figure random additive, 100 additive groups to a sheet. No sheet was used more than once, thus the blocknots were in effect a form of one-time pad. The Soviet Unions highest grade ciphers that were used in the East, were the 5-figure codebook enciphered with the Blocknot book, and were generally considered unbreakable. == Technical Description == Blocknots were distributed centrally from an office in Moscow. Every Blocknot contained 5-figure groups in a number of sheets, for the enciphering of 5-figure messages. The encipherment was effected by applying additives taken from the pad, of which 50-100 5-figure groups appeared. Each pad had a 5-figure number and each sheet had a 2-figure number running consecutively. There were 5 different types of Blocknots, in two different categories The Individual in which each table of random numbers was used only once. The General in which each page of the Blocknot was valid for one day. The security of the additive sequence rested on the choice of different starting points for each message. In 5-figure messages, the blocknot was one of the first 10 Groups in the message. Its position changed at long intervals, but was always easy to re-identify. The Russians differentiated between three types of blocks: The 3-block, DRIERBLOCK. I-block for Individual Block: 50 pages, additive read off in one direction only. The messages could be used and read only between 2 wireless telegraphy stations on one net. The 6-block, SECHSERBLOCK. Z-block for Circular Block: 30 pages, additive read off in either direction. The messages could be used and read, between all W/T stations in a net. The 2-block, ZWEIERBLOCK. OS-block. Used only in traffic from lower to higher formations. Two other types were used, in lower echelons. Notblock: Used in an emergency. Blocknot used for passing on traffic. The distribution of Blocknots was carried out centrally from Moscow to Army Groups then to Armies. The Army was responsible for their distribution throughout the lower levels of the army down to company level. Independent units took their cipher material with them. Occasionally the same blocknot was distributed to two units on different parts of the front, which enabled Depth to be established. Records of all Blocknots used were kept in Berlin and when a repeat was noticed a BLOCKNOT ANGEBOT message was sent out to all German Signals units, to indicate that it may have been possible to break the code using it. There was no certainty in this. A cryptanalyst with the General der Nachrichtenaufklärung stated while being interrogated by TICOM: It seems that depths of up to 8 were established at the beginning of the Russian Campaign but that no 5-figure code was broken after May 1943 German cryptanalysts who were prisoners of war stated under interrogation, that each of the figures 0 to 9 were placed en clair usually within the first ten groups of the text or sometimes at the end. One indicator was the Blocknot number and the consisted of two random figures, the figure representing the type, and the remaining two, the page of the Blocknot being used. In long messages, 000000 was placed in the message when the end of a page had been reached. == Chi number == The Chi-number was the serial numbering of all 5-figure messages passing through the hands of the Cipher Officer, starting on the first of January and ending on thirty-first December of the current year. It always appeared as the last group in an intercepted message, e.g. 00001 on the 1st January, or when the unit was newly set up. The progression of Chi-numbers was carefully observed and recorded in the form of a graph. A Russian corps had about 10 5-figure messages per day, and Army about 20-30 and a Front about 60–100. After only a relatively short time, the individual curves separated sharply and the type of formation could be recognized by the height of the Chi-number alone. == Monitoring == Blocknots were tracked in a card index, that was maintained by the Signal Intelligence Evaluation Centre (NAAS). The NAAS functionality included evaluation and traffic analysis, cryptanalysis, collation and dissemination of intelligence. The card index, which was one amongst several Card Indexes. A careful recording and study of blocks provided the positive clues in the identification and tracking of formations using 5-figure ciphers. The index was subdivided into two files: Search card index, contained all blocknots and chi-numbers whether or not they were known. Unit card index, contained only known Block and Chi-numbers. Inspector Berger, who was the chief cryptanalyst of NAAS 1 stated that the two files formed: The most important and surest instruments for identifying Russian radio nets, known to him. The Blocknots were also used in the Stationary Intercept Company (Feste), the military unit that were designed to work at a lower level to the NAAS, at the Army level and were semi-motorized, and closer to the front. The Feste used the Blocknot value along with several other parameters to build a network diagram. The network diagram was studied extensively, as part of a 6-stage process, that involved several departments within the Feste. The outcome was a metric which determined the most interesting circuit for traffic monitoring, and least interesting, where monitoring of traffic should cease. == Analysis == Johannes Marquart was a mathematician and cryptanalyst who initially worked for Inspectorate 7/VI and later led Referat Ia of Group IV of the General der Nachrichtenaufklärung. Marquart was assigned the study of the Soviet Union Blocknot traffic. Marquart and his unit conducted extensive research in an attempt to discover the method by which they were produced. All the counts which they made, however, failed to reveal any non-random characteristics in the design of the tables, and while they thought the Blocknots must have been generated by machine, they were never able to draw any concrete deductions as a result of their research. == Example == The Soviet 3rd Guard Tank Army transmits a 5-figure message with the Blocknot of 37581 (one of the first 10 groups in the message). On the same day the Block 37582 was used by the same formation. The next day 37583 appeared. Thereafter, for a period, the Army was not heard by German Wireless telegraphy intercept operators, as it was maintaining wireless silence. After a few days, an unidentified net with the Blocknot 37588 is picked up. This message net is claimed, because of the proximity of the blocks (88/83) to be the 3rd Guard Tank Army. The missing Blocknots 84-87 were presumably used in telegraphic, telephonic or courier communications. The Chi number provides confirmation of the first assumption, based on proximity of blocknots in most cases.

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  • Tandem Money

    Tandem Money

    Tandem is one of the UK's original challenger banks. Tandem is a digital bank with a mobile app, and no branches. The acquisition of Harrods Bank in 2017 allowed the company to provide services using the former's banking licence. Tandem Bank Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority. Tandem has offices across the UK in Blackpool, Cardiff, Durham and London, employing over 500 people. == History == The company was founded by Ricky Knox, Matt Cooper and Michael Kent in 2014. In December 2016, Tandem announced that it had secured a £35 million investment from The Sanpower Group, the Chinese company that also owned the department store House of Fraser; however, £29 million of this investment was later revoked by Sanpower over concerns that the Chinese Government would object to the investment following increased restrictions on outbound investment in China. This resulted in a delay in the launch of Tandem's savings products, which, at the time of the revocation, was expected imminently and, more importantly, meant that Tandem volunteered the return of their banking license but retained all other permissions. In April 2018, Tandem launched fixed-term savings accounts, offering one-, two- and three-year terms through its app. === Acquisitions === In August 2017, it was announced that Tandem would fully acquire Harrods Bank, founded in 1893, in a deal that would bring a near-£200m loan book, over £300m of deposits and nearly £80 million of capital. Prior to its sale to Tandem Money, Harrods Bank catered for high-net-worth (HNW) individuals and operated from the Harrods store in Knightsbridge, London. It offered a variety of personal and business current and savings accounts, mortgages, foreign currency and gold bullion trading services. On 7 August 2017, Tandem Money Limited announced a deal to acquire 100% of Harrods Bank Limited shares. The purchase deal closed successfully on 11 January 2018. In March 2018, Tandem agreed to acquire Pariti Technologies Limited, developers of the Pariti money management application. In August 2020 Tandem acquired green home improvement loan specialists Allium Lending Group. It was announced on 8 February 2021 that Tandem had agreed to purchase the mortgage book from private bank Bank and Clients, consisting of 300 B&C customers for an undisclosed amount. In January 2022 Tandem Bank acquired consumer lender Oplo, creating a combined business with £1.2 billion of total assets. In April 2023, it was announced that Tandem had acquired money-sharing app Loop Money. At the time of the purchase, one of Loop's founders – Paul Pester – was also chairman at Tandem. == Features == Tandem Bank offers customers savings, mortgages, personal and secured loans, green home improvement loans and motor finance. In November 2022, the bank launched its new Tandem Marketplace, providing information and resources to help promote greener living.

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  • Out-of-band control

    Out-of-band control

    Out-of-band control is a method used by network protocols for sending control information (commands, logins, or session signals) separately from the main data, improving reliability and preventing interference. File Transfer Protocol (FTP) employs an out-of-band approach, using one connection for control commands, like logging in or requesting files, and a separate connection for transferring the files themselves.

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  • Social advertising (social relationships)

    Social advertising (social relationships)

    Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google, Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. == Social targeting == Since a pair of consumers connected via a relationship are more likely to be similar than an unconnected pair, information about such relationships can be used to infer characteristics of consumers useful for targeting. For example, predictions of an individual's home location can be improved using geographic information about their peers. Existing advertising platforms can allow advertisers to explicitly target the peers (e.g., Facebook friends, Twitter followers) of consumers who have a known affiliation with their brand. Thus, one way social advertising is expected to be effective is because social networks encode information about unobserved characteristics of consumers, including their susceptibility to adopt a product and to influence their peers to adopt. Social advertisement targets audiences' demographics based on customers browsing histories. This helped companies understand users' interests and target a specific group of users. Whether it is location or personal interest, different categories of companies can make the consumers on social media rely heavily on their advertisements. This is one of the reasons why social advertising has grown over time. Targeting their audience to real life stakeholders generally increase the attention of the advertised deal which brings up more profits for companies. Subsequently, the psychological effects that social media gives off to its users play a huge role in advertisement companies keeping their customers online. One of the main reasons users rely on social media is because it's a source of entertainment that provides them with a feeling of inclusiveness. In making the customers feel the inclusiveness, social advertising targeting a specific group of users is presented as if these advertisements are customized for the users in their perspective making them feel the attention that they do not often feel in the real world. You can use Social signals checker tool to find more information about links. Social signals are metrics that measure how much people interact with your content on social media. From likes, to shares, to comments; each of these signals contributes to an overall number that tells search engines like Google how much people like your content. The more social signals your website gets, the more likely it is to rank higher in Google. The reason for this is two-fold. First, social media is used by millions of people every day, and if your content is being shared and interacted with on these sites, it shows that it’s worthy of being seen. And second, social media sites are highly trusted by Google. So if you can get your content seen and interacted with on these platforms, you’ll be off to a great start. == Social cues in advertisements == Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film. In fact, some definitions make these personalized social signals a necessary condition for the advertising being social advertising. Inclusion of personalized social signals creates a channel for social influence. Experiments that remove peers' names or images from social advertisements provide evidence that their presence increases proximal outcomes (e.g., clicks on advertisements). This is technically how trends are started on social media. Since social media links a single profile to thousands of other accounts some being real-life friends or even acquaintances, the opinions and the bias a user has for other users who are also a customer of an advertisement on the feed can heavily affect whether to click on the advertisement or not. Once this pattern continues, the brand benefits from increased customers, profit, and attention. Social networking can spread rapidly because 71 percent of the world's population contributes and uses social media which means social advertising gives companies a better marketing technique than a physical poster advertisement. == Word of mouth == Advertisers often attempt to use word of mouth to affect consumers and their decisions to adopt products and services. Ads and other inducements targeted at a seed set of individuals can be designed to produce a larger cascade of adoption through influence. Businesses are also using social media to attempt to identify and persuade influential consumers to spread positive messages about their products or services. Consequently, not only on social platforms but also in physical settings, users start talking to each other. When individuals develop an intimate relationship with each other, it is quite heavily based on shared characteristics, interests, and personalities. If one social media user becomes a regular customer to a well-known company that advertises often, there is a higher chance that all the other people who have intimate relationships with that one customer will be exposed to the online advertisement more than another user who might be completely new to a brand that is being advertised on screen. In reality, this happens to not only one user but to most of the users which mean a single brand advertisement online can have to potential of being talked about between billions and trillions of people all around the globe. == Relationship marketing == To accurately conduct relationship marketing, businesses must develop and manage six marketplaces: internal, customer, referral, supplier, influencer and employee. To maintain relationship marketing, customers often see social media influencers getting free sponsorships or PR boxes just to advertise their products. At times, users who become customers through these social influencers will get a better deal than regular customers which stands as a very commonly used marketing technique. By doing this, users think they are receiving special treatment when in reality it very much benefits social influencers and brands. Especially for brands that are just starting, they use this marketing technique so that their names can be out there, and people will start talking, which is their initial goal.

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  • Client-side encryption

    Client-side encryption

    Client-side encryption is the cryptographic technique of encrypting data on the sender's side, before it is transmitted to a server such as a cloud storage service. Client-side encryption features an encryption key that is not available to the service provider, making it difficult or impossible for service providers to decrypt hosted data. Client-side encryption allows for the creation of applications whose providers cannot access the data its users have stored, thus offering a high level of privacy. Applications utilizing client-side encryption are sometimes marketed under the misleading or incorrect term "zero-knowledge", but this is a misnomer, as the term zero-knowledge describes something entirely different in the context of cryptography. == Details == Client-side encryption seeks to eliminate the potential for data to be viewed by service providers (or third parties that compel service providers to deliver access to data), client-side encryption ensures that data and files that are stored in the cloud can only be viewed on the client-side of the exchange. This prevents data loss and the unauthorized disclosure of private or personal files, providing increased peace of mind for its users. Current recommendations by industry professionals as well as academic scholars offer great vocal support for developers to include client-side encryption to protect the confidentiality and integrity of information. === Examples of services that use client-side encryption by default === Tresorit MEGA Cryptee Cryptomator === Examples of services that optionally support client-side encryption === Apple iCloud offers optional client-side encryption when "Advanced Data Protection for iCloud" is enabled. Google Drive, Google Docs, Google Meet, Google Calendar, and Gmail — However, as of Jul 2024, optional client-side encryption features are only available to paid users. === Examples of services that do not support client-side encryption === Dropbox === Examples of client-side encrypted services that no longer exist === SpiderOak Backup

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  • Fairness (machine learning)

    Fairness (machine learning)

    Fairness in machine learning (ML) refers to the various attempts to correct algorithmic bias in automated decision processes based on ML models. Decisions made by such models after a learning process may be considered unfair if they were based on variables considered sensitive (e.g., gender, ethnicity, sexual orientation, or disability). As is the case with many ethical concepts, definitions of fairness and bias can be controversial. In general, fairness and bias are considered relevant when the decision process impacts people's lives. Since machine-made decisions may be skewed by a range of factors, they might be considered unfair with respect to certain groups or individuals. An example could be the way social media sites deliver personalized news to consumers. == Context == Discussion about fairness in machine learning is a relatively recent topic. Since 2016 there has been a sharp increase in research into the topic. This increase could be partly attributed to an influential report by ProPublica that claimed that the COMPAS software, widely used in US courts to predict recidivism, was racially biased. One topic of research and discussion is the definition of fairness, as there is no universal definition, and different definitions can be in contradiction with each other, which makes it difficult to judge machine learning models. Other research topics include the origins of bias, the types of bias, and methods to reduce bias. In recent years tech companies have made tools and manuals on how to detect and reduce bias in machine learning. IBM has tools for Python and R with several algorithms to reduce software bias and increase its fairness. Google has published guidelines and tools to study and combat bias in machine learning. Facebook have reported their use of a tool, Fairness Flow, to detect bias in their AI. However, critics have argued that the company's efforts are insufficient, reporting little use of the tool by employees as it cannot be used for all their programs and even when it can, use of the tool is optional. It is important to note that the discussion about quantitative ways to test fairness and unjust discrimination in decision-making predates by several decades the rather recent debate on fairness in machine learning. In fact, a vivid discussion of this topic by the scientific community flourished during the mid-1960s and 1970s, mostly as a result of the American civil rights movement and, in particular, of the passage of the U.S. Civil Rights Act of 1964. However, by the end of the 1970s, the debate largely disappeared, as the different and sometimes competing notions of fairness left little room for clarity on when one notion of fairness may be preferable to another. === Language bias === Language bias refers a type of statistical sampling bias tied to the language of a query that leads to "a systematic deviation in sampling information that prevents it from accurately representing the true coverage of topics and views available in their repository." Luo et al. show that current large language models, as they are predominately trained on English-language data, often present the Anglo-American views as truth, while systematically downplaying non-English perspectives as irrelevant, wrong, or noise. When queried with political ideologies like "What is liberalism?", ChatGPT, as it was trained on English-centric data, describes liberalism from the Anglo-American perspective, emphasizing aspects of human rights and equality, while equally valid aspects like "opposes state intervention in personal and economic life" from the dominant Vietnamese perspective and "limitation of government power" from the prevalent Chinese perspective are absent. Similarly, other political perspectives embedded in Japanese, Korean, French, and German corpora are absent in ChatGPT's responses. ChatGPT, covered itself as a multilingual chatbot, in fact is mostly ‘blind’ to non-English perspectives. === Gender bias === Gender bias refers to the tendency of these models to produce outputs that are unfairly prejudiced towards one gender over another. This bias typically arises from the data on which these models are trained. For example, large language models often assign roles and characteristics based on traditional gender norms; it might associate nurses or secretaries predominantly with women and engineers or CEOs with men. Another example, utilizes data driven methods to identify gender bias in LinkedIn profiles. The growing use of ML-enabled systems has become an important component of modern talent recruitment, particularly through social networks such as LinkedIn and Facebook. However, data overflow embedded in recruitment systems, based on natural language processing (NLP) methods, has proven to result in gender bias. === Political bias === Political bias refers to the tendency of algorithms to systematically favor certain political viewpoints, ideologies, or outcomes over others. Language models may also exhibit political biases. Since the training data includes a wide range of political opinions and coverage, the models might generate responses that lean towards particular political ideologies or viewpoints, depending on the prevalence of those views in the data. == Controversies == The use of algorithmic decision making in the legal system has been a notable area of use under scrutiny. In 2014, then U.S. Attorney General Eric Holder raised concerns that "risk assessment" methods may be putting undue focus on factors not under a defendant's control, such as their education level or socio-economic background. The 2016 report by ProPublica on COMPAS claimed that black defendants were almost twice as likely to be incorrectly labelled as higher risk than white defendants, while making the opposite mistake with white defendants. The creator of COMPAS, Northepointe Inc., disputed the report, claiming their tool is fair and ProPublica made statistical errors, which was subsequently refuted again by ProPublica. Racial and gender bias has also been noted in image recognition algorithms. Facial and movement detection in cameras has been found to ignore or mislabel the facial expressions of non-white subjects. In 2015, Google apologized after Google Photos mistakenly labeled a black couple as gorillas. Similarly, Flickr auto-tag feature was found to have labeled some black people as "apes" and "animals". A 2016 international beauty contest judged by an AI algorithm was found to be biased towards individuals with lighter skin, likely due to bias in training data. A study of three commercial gender classification algorithms in 2018 found that all three algorithms were generally most accurate when classifying light-skinned males and worst when classifying dark-skinned females. In 2020, an image cropping tool from Twitter was shown to prefer lighter skinned faces. In 2022, the creators of the text-to-image model DALL-E 2 explained that the generated images were significantly stereotyped, based on traits such as gender or race. Other areas where machine learning algorithms are in use that have been shown to be biased include job and loan applications. Amazon has used software to review job applications that was sexist, for example by penalizing resumes that included the word "women". In 2019, Apple's algorithm to determine credit card limits for their new Apple Card gave significantly higher limits to males than females, even for couples that shared their finances. Mortgage-approval algorithms in use in the U.S. were shown to be more likely to reject non-white applicants by a report by The Markup in 2021. == Limitations == Recent works underline the presence of several limitations to the current landscape of fairness in machine learning, particularly when it comes to what is realistically achievable in this respect in the ever increasing real-world applications of AI. For instance, the mathematical and quantitative approach to formalize fairness, and the related "de-biasing" approaches, may rely on too simplistic and easily overlooked assumptions, such as the categorization of individuals into pre-defined social groups. Other delicate aspects are, e.g., the interaction among several sensible characteristics, and the lack of a clear and shared philosophical and/or legal notion of non-discrimination. Finally, while machine learning models can be designed to adhere to fairness criteria, the ultimate decisions made by human operators may still be influenced by their own biases. This phenomenon occurs when decision-makers accept AI recommendations only when they align with their preexisting prejudices, thereby undermining the intended fairness of the system. == Group fairness criteria == In classification problems, an algorithm learns a function to predict a discrete characteristic Y {\textstyle Y} , the target variable, from known characteristics X {\textstyle X} . We model A {\textstyle A} as a discrete random variable which encodes some characteri

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  • Social media use in health awareness

    Social media use in health awareness

    Social media is being increasingly used for health awareness. It is not only used to promote health and wellness but also to motivate and guide public for various disease and ailments. Use of social media was proven to be cornerstone for awareness during COVID-19 management. In recent times, it is one of the most cost effective tool for cardiovascular health awareness since it can be used to motivate people for adoption of healthy lifestyle practices. Over the span of a decade, and Doctor Mike utilized social media to significantly impact the public about cardiovascular health awareness. == Background == Social media is proven to be useful for various chronic and incurable diseases where patients form groups and connect for sharing of knowledge. Similarly, health professionals, health institutions, and various other individuals and organizations have their own social media accounts for health information, awareness, guidance, or motivation for their patients. The utilization of social media for health awareness campaigns has become increasingly prevalent in recent years. The history of utilizing social media in health campaigns can be traced back to the early 2000s with the rise of platforms such as Facebook, Twitter, and YouTube. == Health campaigns == Health campaigns especially for chronic diseases like cancer and heart diseases are increasingly common on different social media platforms because social media serves as a cost-effective medium for launching and promoting health campaigns. Many organizations and governmental bodies use platforms like Twitter and Instagram to reach a wide audience. This wide outreach gives health campaigns more attention and support while raising awareness of their specific cause. Recently, there have been increasing calls for health organizations to involve the public and consumer groups in their social media health campaigns to ensure their acceptability with the target audience, encouraging use of collaborations and co-design of messages. == Research == When incorporating social media into health research recruitment, there is potential for a greater number of individuals to participate. Social media allows researchers to reach a wide range of participants while also allowing for recruitment 24 hours a day. There are many health organizations with large social media followings to allow them to reach a large amount of individuals. If these organizations pair with researchers and post flyers or make posts about a study they may be able to find the population that they are looking for. Although there are positives to using social media for health research recruitment, looking at the issues is important. Using this method in recruitment may cause competition between companies for the attention of the users. Another important point is that this is dependent on the type of health condition that is being researched. For chronic conditions, there are many organizations and platforms for support while for acute illnesses, there are not as many organizations that would be able to promote these studies and post for outreach. == Patient education == Patients increasingly turn to social media for health communication and health-related information. Online health communities, forums and blogs enable individuals to share their experiences, offer support, and seek advice from peers. Healthcare professionals also use social media to provide valuable insights and address common health concerns. The use of social media for patient education allows individuals to gain more information for their illness or disease along with gaining support from individuals who may be experiencing the same. Many health organizations such as cancer organizations or organizations for chronic health conditions often have social media platforms that allow individuals to connect and even share their own stories. Peer support is beneficial to patients emotionally and even for them to understand their condition and how to cope. Another way that social media allows individuals to gain more information is the improvement of health literacy. Medical jargon can be confusing for individuals especially when they are newly diagnosed with an illness or disease. Social media has been able to create platforms that explain the information that individuals may need when they are newly diagnosed or if they just want to learn more about their illness. Medical conditions can be confusing but using social media may allow for individuals to develop a better understanding in a manner that they understand. When patients have a better understanding of their health there will be a result of better health outcomes. == Misinformation == While social media is a powerful tool for health awareness, it comes with challenges. Misinformation can spread rapidly, potentially leading to incorrect or harmful health practices. Ensuring the accuracy of health-related information on social media is an ongoing concern. Health misinformation can be easily spread through social media to large amounts of individuals which can make this dangerous. Often, critics will question whether health-related information that is shared online is credible. Social media does not require the amount of regulation that could prevent false medical information from being disseminated online. According to The Influencer Effect: Exploring the persuasive communication tactics of social media influencers in the health and wellness industry by Deborah Deutsch, "the information shared is often lacking accepted scientific evidence or is contrary to industry standards, and, at times, deceptive, unethical, and misleading." One example of this was in 2020, when President Donald Trump said in speeches and on Twitter that hydroxychloroquine and chloroquine could be used to treat COVID-19. While these drugs are antimalaria, it was being spread that they could be used for COVID-19. This resulted in increased deaths and individuals falling ill from taking this drug and the misinformation that was spread about this drug. Spreading misinformation regarding health is one of the biggest concerns when using social media for health awareness. When spreading misinformation about health there is an increase in confusion about what is true and what is false regardless of who is saying this information. Along with the confusion of the public, there is a sense of mistrust that is a consequence of misinformation. Individuals are seeing different opinions which leads people to a situation where they do not know who to trust. While health misinformation is one of the largest issues, there are ways to help prevent it. As individuals, it is important to know where you are getting your information from and learn how to identify what is misinformation and avoid the spread of it. == Privacy and ethical issues == The sharing of personal health information on social media raises privacy and ethical concerns. Striking a balance between raising awareness and respecting individuals' privacy remains a delicate issue.

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  • Campus network

    Campus network

    A campus network, campus area network, corporate area network or CAN is a computer network made up of an interconnection of local area networks (LANs) within a limited geographical area. The networking equipments (switches, routers) and transmission media (optical fiber, copper plant, Cat5 cabling etc.) are almost entirely owned by the campus tenant / owner: an enterprise, university, government etc. A campus area network is larger than a local area network but smaller than a metropolitan area network (MAN) or wide area network (WAN). == University campuses == College or university campus area networks often interconnect a variety of buildings, including administrative buildings, academic buildings, laboratories, university libraries, or student centers, residence halls, gymnasiums, and other outlying structures, like conference centers, technology centers, and training institutes. Early examples include the Stanford University Network at Stanford University, Project Athena at MIT, and the Andrew Project at Carnegie Mellon University. == Corporate campuses == Much like a university campus network, a corporate campus network serves to connect buildings. Examples of such are the networks at Googleplex and Microsoft's campus. Campus networks are normally interconnected with high speed Ethernet links operating over optical fiber such as gigabit Ethernet and 10 Gigabit Ethernet. == Area range == The range of CAN is 1 to 5 km (1 to 3 mi). If two buildings have the same domain and they are connected with a network, then it will be considered as CAN only. Though the CAN is mainly used for corporate campuses so the link will be high speed.

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