AI Headshot Generator

AI Headshot Generator — hands-on reviews, top picks, pricing, pros and cons and a practical how-to guide on Aizhi.

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  Evolutionary robotics

  Evolutionary robotics is an embodied approach to Artificial Intelligence (AI) in which robots are automatically designed using Darwinian principles of natural selection. The design of a robot, or a subsystem of a robot such as a neural controller, is optimized against a behavioral goal (e.g. run as fast as possible). Usually, designs are evaluated in simulations as fabricating thousands or millions of designs and testing them in the real world is prohibitively expensive in terms of time, money, and safety. An evolutionary robotics experiment starts with a population of randomly generated robot designs. The worst performing designs are discarded and replaced with mutations and/or combinations of the better designs. This evolutionary algorithm continues until a prespecified amount of time elapses or some target performance metric is surpassed. Evolutionary robotics methods are particularly useful for engineering machines that must operate in environments in which humans have limited intuition (nanoscale, space, etc.). Evolved simulated robots can also be used as scientific tools to generate new hypotheses in biology and cognitive science, and to test old hypothesis that require experiments that have proven difficult or impossible to carry out in reality. == History == In the early 1990s, two separate European groups demonstrated different approaches to the evolution of robot control systems. Dario Floreano and Francesco Mondada at EPFL evolved controllers for the Khepera robot. Adrian Thompson, Nick Jakobi, Dave Cliff, Inman Harvey, and Phil Husbands evolved controllers for a Gantry robot at the University of Sussex. However the body of these robots was presupposed before evolution. The first simulations of evolved robots were reported by Karl Sims and Jeffrey Ventrella of the MIT Media Lab, also in the early 1990s. However these so-called virtual creatures never left their simulated worlds. The first evolved robots to be built in reality were 3D-printed by Hod Lipson and Jordan Pollack at Brandeis University at the turn of the 21st century.

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  Digital journalism

  Digital journalism, also known as netizen journalism or online journalism, is a contemporary form of journalism where editorial content is distributed via the Internet, as opposed to publishing via print or broadcast. What constitutes digital journalism is debated amongst scholars. However, the primary product of journalism, which is news and features on current affairs, is presented solely or in combination as text, audio, video, or some interactive forms like storytelling stories or newsgames and disseminated through digital media technology. Fewer barriers to entry, lowered distribution costs and diverse computer networking technologies have led to the widespread practice of digital journalism. It has democratized the flow of information that was previously controlled by traditional media including newspapers, magazines, radio and television. Most readers expect online journalists to be reliable and competent, but these journalists often fail to meet this standard because they have very short deadlines and do not have enough resources to produce decent work. Some have asserted that a greater degree of creativity can be exercised with digital journalism when compared to traditional journalism and traditional media. The digital aspect may be central to the journalistic message and remains, to some extent, within the creative control of the writer, editor and/or publisher. It has been acknowledged that reports of its growth have tended to be exaggerated. In fact, a 2019 Pew survey showed a 16% decline in the time spent on online news sites since 2016. In the United States, reports issued by the Federal Communications Commission (FCC) in 2011 and by the Government Accountability Office (GAO) and the Congressional Research Service (CRS) in 2023 found that increases in newsroom staffing at digital-native news websites from 2008 to 2020 were not offsetting cuts in newsroom staffing among newspapers (which numbered in the tens of thousands of jobs), and that newspapers and television (which had been seeing declining newsroom staffing alongside newspapers) still employed the majority of payrolled newsroom staff in the United States in 2022 while online-only news websites employed less than 10%. The GAO and CRS reports noted further that the reduction in subscription and advertising revenue for the U.S. newspaper industry from 2000 to 2020 that constituted the overwhelming majority of its inflation-adjusted total revenue was not being offset by digital circulation or online advertising despite almost two-thirds of U.S. advertising spending in total by 2020 being online. Also, while the FCC report noted that local television stations in the United States had become some of the largest providers of local news online, the FCC found in a 2021 working paper that inflation-adjusted advertising revenue for television stations fell nationally from 2010 to 2018. == Overview == Digital journalism flows as journalism flows and is difficult to pinpoint where it is and where it is going. In partnership with digital media, digital journalism uses facets of digital media to perform journalist tasks, for example, using the internet as a tool rather than a singular form of digital media. There is no absolute agreement as to what constitutes digital journalism. Mu Lin argues that, "Web and mobile platforms demand us to adopt a platform-free mindset for an all-inclusive production approach – create the [digital] contents first, then distribute via appropriate platforms." The repurposing of print content for an online audience is sufficient for some, while others require content created with the digital medium's unique features like hypertextuality. Fondevila Gascón adds multimedia and interactivity to complete the digital journalism essence. For Deuze, online journalism can be functionally differentiated from other kinds of journalism by its technological component which journalists have to consider when creating or displaying content. Digital journalistic work may range from purely editorial content like CNN (produced by professional journalists) online to public-connectivity websites like Slashdot (communication lacking formal barriers of entry). The difference of digital journalism from traditional journalism may be in its re-conceptualised role of the reporter in relation to audiences and news organizations. The expectations of society for instant information was important for the evolution of digital journalism. However, it is likely that the exact nature and roles of digital journalism will not be fully known for some time. Some researchers even argue that the free distribution of online content, online advertisement and the new way recipients use news could undermine the traditional business model of mass media distributors that is based on single-copy sales, subscriptions and the selling of advertisement space. == History == The first type of digital journalism, called teletext, was invented in the UK in 1970. Teletext is a system allowing viewers to choose which stories they wish to read and see it immediately. The information provided through teletext is brief and instant, similar to the information seen in digital journalism today. The information was broadcast between the frames of a television signal in what was called the vertical blanking interval or VBI. American journalist Hunter S. Thompson relied on early digital communication technology beginning by using a fax machine to report from the 1971 US presidential campaign trail as documented in his book Fear and Loathing on the Campaign Trail. After the invention of teletext was the invention of videotex, of which Prestel was the world's first system, launching commercially in 1979 with various British newspapers, such as the Financial Times lining up to deliver newspaper stories online through it. Videotex closed down in 1986 due to failing to meet end-user demand. American newspaper companies took notice of the new technology and created their own videotex systems, the largest and most ambitious being Viewtron, a service of Knight-Ridder launched in 1981. Others were Keycom in Chicago and Gateway in Los Angeles. All of them had closed by 1986. Next came computer Bulletin Board Systems. In the late 1980s and early 1990s, several smaller newspapers started online news services using BBS software and telephone modems. The first of these was the Albuquerque Tribune in 1989. Computer Gaming World in September 1992 broke the news of Electronic Arts' acquisition of Origin Systems on Prodigy, before its next issue went to press. Online news websites began to proliferate in the 1990s. An early adopter was The News & Observer in Raleigh, North Carolina which offered online news as Nando. Steve Yelvington wrote on the Poynter Institute website about Nando, owned by The N&O, by saying "Nando evolved into the first serious, professional news site on the World Wide Web". It originated in the early 1990s as "NandO Land". It is believed that a major increase in digital online journalism occurred around this time when the first commercial web browsers, Netscape Navigator (1994) and Internet Explorer (1995). By 1996, most news outlets had an online presence. Although journalistic content was repurposed from original text/video/audio sources without change in substance, it could be consumed in different ways because of its online form through toolbars, topically grouped content, and intertextual links. A twenty-four-hour news cycle and new ways of user-journalist interaction web boards were among the features unique to the digital format. Later, portals such as AOL and Yahoo! and their news aggregators (sites that collect and categorize links from news sources) led to news agencies such as The Associated Press to supplying digitally suited content for aggregation beyond the limit of what client news providers could use in the past. Also, Salon, was founded in 1995. In 2001, the American Journalism Review called Salon the Internet's "preeminent independent venue for journalism." In 2008, for the first time, more Americans reported getting their national and international news from the internet, rather than newspapers. Young people aged 18 to 29 now primarily get their news via the Internet, according to a Pew Research Center report. Audiences to news sites continued to grow due to the launch of new news sites, continued investment in news online by conventional news organizations, and the continued growth in internet audiences overall. Sixty-five percent of youth now primarily access the news online. Mainstream news sites are the most widespread form of online news media production. As of 2000, the vast majority of journalists in the Western world now use the internet regularly in their daily work. In addition to mainstream news sites, digital journalism is found in index and category sites (sites without much original content but multiple links to existing news sites), meta- and comment sites (sites about

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  Electronic submission

  Electronic submission refers to the submission of a document by electronic means: that is, via e-mail or a web form on the Internet, or on an electronic medium such as a compact disc, a hard disk or a USB flash drive. Traditionally, the term "manuscript" referred to anything that was explicitly "written by hand". However, in popular usage and especially in the context of computers and the internet, the term "manuscript" may even refer to documents (text or otherwise) typed out or prepared on typewriters and computers and can be extended to digital photographs and videos, and online surveys too. In other words, any manuscript prepared and submitted online can be considered to be an electronic submission. == History and early usage == There is no concrete data indicating when and by whom were electronic submissions used for the first time. However, research based universities in several countries have been encouraging the collection of course assignments and projects in the form of electronic submissions for almost a decade now. Several governments and organizations are also switching to electronic submissions for the collection of research papers, grant applications and government application forms. == Types of electronic submissions == Since modern computers can store and process information and data in virtually any format and with the Internet allowing easy transfer of this data, the number of scenarios in which submissions can be collected electronically has increased exponentially in the last few years. Some of these scenarios are described below. In most of these scenarios, submissions were collected on hard paper until the Information Technology revolution occurred. === Academic Submissions === Teachers, professors and teaching assistants often collect course assignments and projects electronically. Electronic submissions are usually collected using a web-based system which more often than not also helps in the management of submissions collected and stored on it. (Explained By Henny L, University of Lethbridge, AB, Canada) === Research Papers === In call-for-paper or academic conferences, prospective presenters are usually asked to submit a short abstract or a full paper on their presentation or research work electronically, which is reviewed before being accepted for the conference. === Proposals for Grants === Several grant-giving organizations like the NSA, W3C, NIA, NIH etc. require grant seekers to submit a proposal which if accepted result in the desired grants. A majority of these proposals are now submitted electronically on systems that also help in the managing and tracking the proposals submitted. === Articles for Publication === Magazines, newspapers and other publishing houses have begun accepting electronic submissions for articles from various sources - both internal (by journalists and writers hired by them) as well as external (by users and popular readers). The submitted articles are stored on a server hosted by the publication house or by a third-party Archived 2019-10-13 at the Wayback Machine vendor and are usually evaluated before being given a green signal. === Contests and Competition Entries === Almost every kind of contest or competition requires participants to submit an entry in a format described by the organizers of the contest. If the contest is an Internet-based one, then the entries or nominations for the contest are collected electronically using e-mail or other electronic means depending on feasibility and the choice of the organizers. === Government Applications === The governments of several countries are turning to electronic submission of applications and forms for various government procedures. Electronic submissions allow easier management of the applications and forms submitted. === Legal documents === Many legal documents may be submitted to the courts electronically. In England and Wales, the Civil Procedure Rules include a suitable "document exchange" as an acceptable "method of service". Case law in employment law cases has established that where a claim is submitted electronically, a prudent legal adviser should "check that it has been received and there must be systems in place for doing that". === Resumés and CVs === It has become commonplace for job-seekers to submit soft copies (electronic versions) of their resumés and CVs to recruiting agencies and online job portals. This is usually done over the Internet using e-mail or a pre-hosted web-based system. == Submission management systems == The art and science of collecting and managing electronic submissions is called Submission Management. Certain software vendors have begun developing submission management systems to assist in the collection, tracking and management of complex submission processes realized electronically. Most of these systems are web based and accessible from any device with a browser and an Internet connection. However, a majority of these systems are application specific and cannot be applied to all submission management scenarios. == Resistance to electronic submissions == Despite the easier management and tracking of electronic submissions compared to their paper-based counterparts, widespread adoption and use of electronic submissions and systems for managing them has been hampered by several facts, which include but are not limited to: Inconvenience while drawing figures, diagrams and equations on a computer Resistance to change and adoption of new technologies Lack of or limited access to the Internet.

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  Web API

  A web API is an application programming interface (API) for either a web server or a web browser. As a web development concept, it can be related to a web application's client side (including any web frameworks being used). A server-side web API consists of one or more publicly exposed endpoints to a defined request–response message system, typically expressed in JSON or XML by means of an HTTP-based web server. A server API (SAPI) is not considered a server-side web API, unless it is publicly accessible by a remote web application. == Client side == A client-side web API is a programmatic interface to extend functionality within a web browser or other HTTP client. Originally these were most commonly in the form of native plug-in browser extensions however most newer ones target standardized JavaScript bindings. The Mozilla Foundation created their WebAPI specification which is designed to help replace native mobile applications with HTML5 applications. Google created their Native Client architecture which is designed to help replace insecure native plug-ins with secure native sandboxed extensions and applications. They have also made this portable by employing a modified LLVM AOT compiler. == Server side == A server-side web API consists of one or more publicly exposed endpoints to a defined request–response message system, typically expressed in JSON or XML. The web API is exposed most commonly by means of an HTTP-based web server. Mashups are web applications which combine the use of multiple server-side web APIs. Webhooks are server-side web APIs that take input as a Uniform Resource Identifier (URI) that is designed to be used like a remote named pipe or a type of callback such that the server acts as a client to dereference the provided URI and trigger an event on another server which handles this event thus providing a type of peer-to-peer IPC. === Endpoints === Endpoints are important aspects of interacting with server-side web APIs, as they specify where resources can be accessed by third-party software. Usually the access is via a URI to which HTTP requests are posted, and from which the response is thus expected. Web APIs may be public or private, the latter of which requires an access token. Endpoints need to be static, otherwise the correct functioning of software that interacts with them cannot be guaranteed. If the location of a resource changes (and with it the endpoint) then previously written software will break, as the required resource can no longer be found at the same place. As API providers still want to update their web APIs, many have introduced a versioning system in the URI that points to an endpoint. === Resources versus services === Web 2.0 Web APIs often use machine-based interactions such as REST and SOAP. RESTful web APIs use HTTP methods to access resources via URL-encoded parameters, and use JSON or XML to transmit data. By contrast, SOAP protocols are standardized by the W3C and mandate the use of XML as the payload format, typically over HTTP. Furthermore, SOAP-based Web APIs use XML validation to ensure structural message integrity, by leveraging the XML schemas provisioned with WSDL documents. A WSDL document accurately defines the XML messages and transport bindings of a Web service. === Documentation === Server-side web APIs are interfaces for the outside world to interact with the business logic. For many companies this internal business logic and the intellectual property associated with it are what distinguishes them from other companies, and potentially what gives them a competitive edge. They do not want this information to be exposed. However, in order to provide a web API of high quality, there needs to be a sufficient level of documentation. One API provider that not only provides documentation, but also links to it in its error messages is Twilio. However, there are now directories of popular documented server-side web APIs. === Growth and impact === The number of available web APIs has grown consistently over the past years, as businesses realize the growth opportunities associated with running an open platform, that any developer can interact with. ProgrammableWeb tracks over 24000 Web APIs that were available in 2022, up from 105 in 2005. Web APIs have become ubiquitous. There are few major software applications/services that do not offer some form of web API. One of the most common forms of interacting with these web APIs is via embedding external resources, such as tweets, Facebook comments, YouTube videos, etc. In fact there are very successful companies, such as Disqus, whose main service is to provide embeddable tools, such as a feature-rich comment system. Any website of the TOP 100 Alexa Internet ranked websites uses APIs and/or provides its own APIs, which is a very distinct indicator for the prodigious scale and impact of web APIs as a whole. As the number of available web APIs has grown, open source tools have been developed to provide more sophisticated search and discovery. APIs.json provides a machine-readable description of an API and its operations, and the related project APIs.io offers a searchable public listing of APIs based on the APIs.json metadata format. === Business === ==== Commercial ==== Many companies and organizations rely heavily on their Web API infrastructure to serve their core business clients. In 2014 Netflix received around 5 billion API requests, most of them within their private API. ==== Governmental ==== Many governments collect a lot of data, and some governments are now opening up access to this data. The interfaces through which this data is typically made accessible are web APIs. Web APIs allow for data, such as "budget, public works, crime, legal, and other agency data" to be accessed by any developer in a convenient manner. == Example == An example of a popular web API is the Astronomy Picture of the Day API operated by the American space agency NASA. It is a server-side API used to retrieve photographs of space or other images of interest to astronomers, and metadata about the images. According to the API documentation, the API has one endpoint: https://api.nasa.gov/planetary/apod The documentation states that this endpoint accepts GET requests. It requires one piece of information from the user, an API key, and accepts several other optional pieces of information. Such pieces of information are known as parameters. The parameters for this API are written in a format known as a query string, which is separated by a question mark character (?) from the endpoint. An ampersand (&) separates the parameters in the query string from each other. Together, the endpoint and the query string form a URL that determines how the API will respond. This URL is also known as a query or an API call. In the below example, two parameters are transmitted (or passed) to the API via the query string. The first is the required API key and the second is an optional parameter — the date of the photograph requested. https://api.nasa.gov/planetary/apod?api_key=DEMO_KEY&date=1996-12-03 Visiting the above URL in a web browser will initiate a GET request, calling the API and showing the user a result, known as a return value or as a return. This API returns JSON, a type of data format intended to be understood by computers, but which is somewhat easy for a human to read as well. In this case, the JSON contains information about a photograph of a white dwarf star: The above API return has been reformatted so that names of JSON data items, known as keys, appear at the start of each line. The last of these keys, named url, indicates a URL which points to a photograph: https://apod.nasa.gov/apod/image/9612/ngc2440_hst2.jpg Following the above URL, a web browser user would see this photo: Although this API can be called by an end user with a web browser (as in this example) it is intended to be called automatically by software or by computer programmers while writing software. JSON is intended to be parsed by a computer program, which would extract the URL of the photograph and the other metadata. The resulting photo could be embedded in a website, automatically sent via text message, or used for any other purpose envisioned by a software developer.

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  Synonym (database)

  In databases, a synonym is an alias or alternate name for a table, view, sequence, or other schema object. They are used mainly to make it intuitive for users to access database objects owned by other users. They also hide the underlying object's identity and make it harder for a malicious program or user to target the underlying object (security through obscurity). Because a synonym is just an alternate name for an object, it requires no storage other than its definition. When an application uses a synonym, the DBMS forwards the request to the synonym's underlying base object. By coding your programs to use synonyms instead of database object names, you insulate yourself from any changes in the name, ownership, or object locations, at the cost of adding another layer that also needs to be maintained. Users can also have different needs, for example some may wish to use a shorter name to refer to database objects they often query, which can be done with aliases without having to rename the underlying object and alter the code referring to it. Synonyms are very powerful from the point of view of allowing users access to objects that do not lie within their schema. All synonyms have to be created explicitly with the CREATE SYNONYM command and the underlying objects can be located in the same database or in other databases that are connected by database links There are two major uses of synonyms: Object invisibility: Synonyms can be created to keep the original object hidden from the user. Location invisibility: Synonyms can be created as aliases for tables and other objects that are not part of the local database. When a table or a procedure is created, it is created in a particular schema, and other users can access it only by using that schema's name as a prefix to the object's name. The way around for this is for the schema owner creates a synonym with the same name as the table name. == Public synonyms == Public synonyms are owned by special schema in the Oracle Database called PUBLIC. As mentioned earlier, public synonyms can be referenced by all users in the database. Public synonyms are usually created by the application owner for the tables and other objects such as procedures and packages so the users of the application can see the objects The following code shows how to create a public synonym for the employee table: Now any user can see the table by just typing the original table name. If you wish, you could provide a different table name for that table in the CREATE SYNONYM statement. Remember that the DBA must create public synonyms. Just because you can see a table through public (or private) synonym doesn’t mean that you can also perform SELECT, INSERT, UPDATE or DELETE operations on the table. To be able to perform those operations, a user needs specific privileges for the underlying object, either directly or through roles from the application owner. == Private synonyms == A private synonym is a synonym within a database schema that a developer typically uses to mask the true name of a table, view stored procedure, or other database object in an application schema. Private synonyms, unlike public synonyms, can be referenced only by the schema that owns the table or object. You may want to create private synonyms when you want to refer to the same table by different contexts. Private synonym overrides public synonym definitions. You create private synonyms the same way you create public synonyms, but you omit the PUBLIC keyword in the CREATE statement. The following example shows how to create a private synonym called addresses for the locations table. Note that once you create the private synonym, you can refer to the synonym exactly as you would the original table name. == Drop a synonym == Synonyms, both private and public, are dropped in the same manner by using the DROP SYNONYM command, but there is one important difference. If you are dropping a public synonym; you need to add the keyword PUBLIC after the keyword DROP. The ALL_SYNONYMS (or DBA_SYNONYMS) view provides information on all synonyms in your database.

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  Group (online social networking)

  A group (often termed as a community, e-group or club) is a feature in many social networking services which allows users to create, post, comment to and read from their own interest- and niche-specific forums, often within the realm of virtual communities. Groups, which may allow for open or closed access, invitation and/or joining by other users outside the group, are formed to provide mini-networks within the larger, more diverse social network service. Much like electronic mailing lists, they are also owned and maintained by owners, moderators, or managers, who can edit posts to discussion threads and regulate member behavior within the group. However, unlike traditional Internet forums and mailing lists, groups in social networking services allow owners and moderators alike to share account credentials between groups without having to log in to every group. == History == The rise of the World Wide Web resulted in an expansion of the varieties of methods for communication on the Internet, much of which was limited in the 1980s to discussion in newsgroups, BBS and chat rooms. While the initial rise of web-based mass communication took place in the form of early Internet forums in the mid-1990s, a few services such as MSN Groups, Yahoo! Groups and eGroups pioneered the combination of web-based mailing list archives with user profiles; by 2000, such services doubled as full-fledged mailing lists and Internet forums, allowing users to create an extremely large variety of discussion and networking mediums with comparatively sparse thresholds of complexity. Further features included chat rooms (often Java-based), image and video galleries, and group calendars. The second spurt of bullecalbel networking, one which was less dependent upon mailing list-related features and more upon Internet forum features, began in the early- to mid-2000s in the form of such services as LiveJournal, Friendster, MySpace and Facebook. These services continued the evolution of the web-based e-group as a discussion and organization medium. In the late 2000s, services such as Yammer and Micromobs further advanced e-group communication by taking advantage of microblog-style activity streams. == In virtual worlds == In Second Life, groups are centered less around discussion forums (as such, an asynchronous conferencing feature is not built into the Second Life network as of 2009) and common interest, and are more centered on maintenance of a particular geographic location inside the network. Such groups are often created by the owners of areas such as buildings, plots of land or whole islands in order to cater to the most frequent visitors and patrons of the regions. With the limited asynchronous messaging capability of Second Life, groups are also a means of mass-emailing announcements pertinent to the group, but are not completely capable of hosting discussion or deliberation of such announcement messages. == The importance of online social networking groups == Before people expanded their social life to the internet, they had small circles. These included the networks gained from rural areas or villages, such as family, friends and neighbors, and community groups such as churches. These networks represented a social safety net to support individuals. Since we have moved a huge part of our social life to the internet, online social networking groups have become a way to maintain a structure in social life. Online networking is made up by clusters of people, bounding themselves together on the World Wide Web. To be able to sort out the many different clusters we belong to we use online groups to helps us arrange and make sense of all our contacts. This sense-making is rooted within us, we sort and put people into compartments or sort by categories to make sense and try to understand our relationships to the people around us. Online social networking groups therefore enables us to do the same thing online. Online social networks have a huge impact on people’s lives. Since the social network revolution has offered people with more loose ties and diversity in their relationships, it creates both stress and opportunities. Furthermore, the Internet revolution has transformed the contact point from a household to the individual. In addition, people are in constant communication with each other due to the mobile revolution. All in all, the mentioned revolutions created a new social operating system: "networked individualism". The way that people currently connect, communicate and exchange information can be described as a form of operating system because of the similarities between the structure of computer systems and the networked individualism that has taken form in society. These structures consist of unwritten rules, norms, constraints and opportunities which are apparent for those who are part of a specific network. == Concerns == There is some research claiming that fake news is infiltrating online social networking. A recent study claimed that people exposed to fake news generally revert to their original opinion even after finding out the information they were given was false.

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  Cyber-Duck

  Cyber-Duck is a digital transformation agency founded in 2005 and based in Elstree, United Kingdom. The company specialises in user experience (UX), software development and digital optimisation. The company employs over 90 staff in the UK and Europe. It works with clients from the financial, pharmaceutical, sport, motoring and security sectors, among others. These include the Bank of England, Cancer Research UK, GOV.UK Verify partner CitizenSafe, The Commonwealth of Nations and Sport England. == History == Cyber-Duck was founded in 2005 by Danny Bluestone in his flat in Mill Hill, United Kingdom. After a few months, the firm moved into its first office in Borehamwood. Projects with Ogilvy, London Creative and Wisteria followed before Cyber-Duck moved to offices in Devonshire House, Borehamwood. In 2010, the firm was commissioned to develop a website for the European Commission in the UK. In 2011, the company moved to a self-contained premises in Elstree, Hertfordshire. Shortly afterward, Cyber-Duck was listed on the Deloitte Technology Fast 500 EMEA in recognition of its substantial revenue growth over the previous five years. As the company grew, its expertise also broadened. This resulted in guest spots on several television shows. Cyber-Duck was featured in an episode of the Gadget Show in 2011, and Chief Production Officer Matt Gibson appeared on BBC Watchdog in 2013 to assist in researching websites and their checkout processes. The firm continued to attract business from companies in London, so the decision was made to open a new office in central London. The Farringdon office opened in 2015, and was followed by a rebrand. In 2016, Cyber-Duck went on to work with the Bank of England. Ahead of the launch of the new polymer £5 note, featuring Winston Churchill, the company was tasked with creating a user-friendly website to showcase the new banknote and promote public awareness. The success of the campaign led to further commissions, including 2017's website the New Ten and a redesign of the Bank of England's main website. The firm underwent significant growth in 2020, beginning working partnerships with Sport England and the College of Policing. During this time they also launched DevOps as a new service. In 2022, the Farringdon office closed and was relocated to a new office space in Holborn. The Laravel, Drupal and DevOps teams expanded, and Cyber-Duck became the lead Digital Agency for Worcester, Bosch Group. Several members of the team appeared on The Digital Society on Sky UK. == Awards and accreditations == Cyber-Duck is known for its focus on process accreditation as a driver of creativity. In 2011, the company obtained its first ISO 9241 accreditation in Human Centred Design for interactive systems. Two years later, Cyber-Duck obtained a further certification, the ISO 9001 for Quality Management Systems. It acquired another certification in 2016 with the ISO 27001 – the focus of this accreditation was Information Security Management. In 2022, Cyber-Duck gained the ISO 14001 certification in Environmental Management. Cyber-Duck's digital products have won numerous Wirehive 100, BIMA and Webby awards. Notably, the company's UX Companion, a free iOS and Android app that is a glossary of UX theories, featured in Usability Geek and Smashing Magazine. In 2021 they were awarded as one of the UK's 100 Best Small Companies to work for, and BIMA10 shortlisted for their work with Sport England and This Girl Can.

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  Frictionless sharing

  Frictionless sharing refers to the transparent or automatic dissemination of user activity across social media platforms, typically without requiring explicit action from the user each time content is shared. The concept gained prominence in 2011 after Mark Zuckerberg announced a series of new features for Facebook at the F8 developers conference, framing the changes as enabling “real-time serendipity in a friction-less experience.” == History and concept == Before 2011, the term “frictionless sharing” was occasionally used in academic and technical contexts to describe sharing of resources with minimal effort, such as through social bookmarking or Creative Commons licensing to reduce barriers to reuse of research data. The concept took on a broader cultural meaning when Facebook introduced its Timeline interface and new “social apps” in 2011. These features enabled third-party applications to automatically publish user activity to the platform—effectively shifting sharing from a deliberate act to a passive process. For example, integrating music streaming service Spotify meant that any song a user listened to could automatically appear in a Facebook “Ticker,” allowing friends to see the activity and click through to play the song themselves. == Zuckerberg’s vision == Zuckerberg articulated a vision of a Web in which sharing occurs by default rather than by choice: “You read, you watch, you listen, you buy—and everyone you know will hear all about it on Facebook.” This “frictionless” model assumes ongoing consent after an initial opt-in. Once users connect an app to their profile, any future activity with that app may be automatically shared. This shift from intentional posting to ambient sharing represented a significant evolution in how personal data is distributed online. == Criticism and debate == Many commentators and users have raised concerns about frictionless sharing. While some criticism centers on online privacy, others focus on how automatic updates can flood news feeds and erode the social value of sharing. Critics argue that when sharing becomes automatic, it dilutes the personal curation that makes social media exchanges meaningful. According to Slate, this approach risks “killing taste,” because users typically choose to share only select content they find worth highlighting, rather than everything they consume. AL.com similarly observed that the frictionless model encourages over-sharing, overwhelming both users and their networks with minor or trivial activities. For example, integrating multiple platforms—such as Twitter, Foursquare, Pinterest, Spotify, and others—can create an incessant stream of updates that some users may find intrusive or irritating. This can lead to what critics describe as “narcissistic” or noisy timelines, potentially undermining the “social” nature of social media. == Business model and data implications == For Facebook, frictionless sharing offers clear business advantages. More frequent and detailed sharing provides valuable data that can be used to refine targeted advertising and personalize content delivery. The model also encourages users to spend more time on the platform, reinforcing its position as a central hub of online social activity. Other technology companies have experimented with similar approaches. Google has introduced forms of cross-platform integration that facilitate automatic activity sharing, though with a more explicit opt-in structure compared to Facebook. This approach has been described as “friction with consent,” allowing users to manually enable or disable integrations on a per-service basis.

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  Application enablement

  Application enablement is an approach which brings telecommunications network providers and developers together to combine their network and web abilities in creating and delivering high demand advanced services and new intelligent applications. Network providers, in addition to bandwidth, provide abilities such as billing, location, presence, and security, which have allowed them to establish long-term relationships with end-users. By offering these select abilities as application programming interfaces (APIs), providers give developers access to a set of tools to create (mashup) new applications and services to run on provider networks. Unifying the strengths of providers and developers facilitates the creation of mash-up applications, and in turn, a better end user quality of experience (QoE) for improved profit margins. Apple's iOS with App Store, and Google's Android with Android Market exemplify this approach. Both have introduced mobile platforms that are supported by a comprehensive ecosystem in order to perpetuate innovation in product design, content and service offerings, and overall consumer behavior. By the end of April 2010, downloadable applications numbered over 200,000 for iPhone and over 50,000 for Android. == Background == Historically, telecommunication providers primarily based their business models on network performance, emphasizing connectivity, availability, and quality of service (QoS) as key sources of revenue and customer value. With the increasing demand for bandwidth-intensive data and video applications, maintaining service continuity has required substantial infrastructure investments. To address rising operational costs and declining average revenue per user (ARPU), providers have increasingly adopted customer-oriented strategies and diversified business models to expand their roles within the telecommunications value chain. Application enablement supports providers in making this transition by providing an environment, or ecosystem, where providers and developers can collaborate to build, test, manage, and distribute applications across networks including television, broadband, Internet, and mobile. This cooperative effort produces mutually beneficial results for all parties, opening up new revenue streams while enhancing value and rate of return (ROI). The following are some examples of key network abilities which function as application enablers in the telecommunications market: Billing systems Security for private transactions Network-based storage of digital content End-to-end bandwidth for high-quality transmissions Scoring abilities to identify end-user preferences and behaviors Subscriber data to customize the end-user experience Context information, such as location and presence, to localize services. == New business models == As network providers work toward effective collaboration with application and content developers, several new business models are emerging to help facilitate the business relationships: === Vendor-led === A type of business model driven by telecommunications vendors, who assist network providers in building relationships with application and content developers to lower the cost and complexity of managing third parties. Examples of this model include: Forum Nokia IBM Technology Partner Ecosystem Ng Connect Huawei Intouch program === Operator-led === Characterized by network providers who want to maintain a high degree of flexibility and control over applications created for their end-consumers, this model lets them create and manage their own developer program, development platform, and application store. Under this arrangement, independent developers provide their own branding, marketing communications, pricing and customer care. Network providers pursuing this model will often seek to partner with a large number of third parties using standardized on-boarding processes. Examples of this model include: o2 Litmus Orange Partner Joint Innovation Lab === Aggregator === Network providers who choose not to create/manage their own developer relationships will partner with one or multiple aggregators, to administer a portion of or their entire application strategy. Examples of this model include: Ovi Operator Partnership Blackberry Operator Partnership Cellmania Buongiorno === Mass wholesale === Select network providers also participate in wholesale models that exist primarily for applications (BT's Ribbit- an Internet Protocol (IP) based calling and messaging platform) and devices (Verizon's Open Device initiative). This business-to-business approach reduces a large portion of the potential costs of third party application enablement (marketing, acquisition and support). Examples of this model include: BT's Ribbit Verizon Wireless ODI AT&T Synaptic Hosting === The enterprise customer === Some network providers are focusing on enabling applications in the enterprise space. In this model, the network provider establishes a platform for their large enterprise customers who want to blend custom software with enhanced abilities, and will provide standardized processes around mobilizing enterprise applications, and exposing core back-office abilities to allow for dynamic customer interaction. Examples of this model include: Vodafone Applications Service Verizon Private Network Sprint Solution Launchpad === Trusted partner === In this model, the network provider builds one-on-one relationships with trusted third-party developers by exposing customized network abilities, bringing a greater variety of brands to the network provider's portfolio. Network providers using this model tend to only have a few partners (in contrast to the operator led model). Under this scenario, network providers benefit from a pre-established customer base and the developer's marketing resources. Examples of this model include: 3/Skype Partnership (UK) Virgin Media and BBC iPlayer == Network operator developer resources == Operator led model o2 Litmus Orange Partner Joint Innovations Lab Aggregator model Ovi Operator Partnership Cellmania Buongiorno Mass wholesale model BT Ribbit Verizon Wireless ODI AT&T Synaptic Hosting Enterprise customer model Vodafone Applications Service Verizon Private Network Sprint Solution Launchpad == Rerencesfe ==

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  Digital signage

  Digital signage is a segment of electronic signage that uses digital display technologies to present multimedia content in both public and private environments. Content may include video, images, text, or interactive media and is typically displayed for purposes such as advertising, information dissemination, branding, or entertainment. Digital signage systems can be either networked or standalone. Networked systems are managed through centralized content management systems (CMS), often cloud-based, enabling remote updates, scheduling, real-time data integration, and dynamic content delivery. These systems may also incorporate audience analytics, IoT sensors, or AI-driven personalization. Standalone systems, by contrast, operate without a network connection. They rely on local media playback via USB drives, SD cards, or internal storage. These solutions are simpler and suitable for locations where connectivity is limited or content changes infrequently. == Applications of digital signage == Digital signage is widely used in transportation hubs, retail stores, restaurants, corporate buildings, hotels, educational institutions, healthcare facilities, and public spaces. One prominent application of digital signage is Digital Out-of-Home (DOOH) advertising, which leverages digital signage displays in public spaces to deliver targeted advertisements to people outside of their homes. DOOH has become a significant segment of digital signage, providing advertisers with a dynamic and contextually relevant way to engage with audiences. == Components == === Hardware components === Digital signage hardware includes the physical equipment used to show multimedia content in public and private spaces. ==== Display devices ==== Display devices are the most prominent components of a digital signage system, serving as the primary medium for presenting content. Display devices come in various technologies, such as LCD, LED, and OLED formats, each offering different advantages in terms of clarity, color reproduction, and energy efficiency. In addition to flat-panel displays, projectors are also commonly used in digital signage, particularly in large-scale settings. Projectors can cast large-format visuals onto walls, screens, or other surfaces, providing flexibility in display size and positioning. Screen sizes vary widely to suit different applications. Smaller panels are often used in kiosks and point-of-sale systems, while larger displays, such as video walls and projection surfaces, are deployed in venues like stadiums, auditoriums, and other public spaces. Many digital signage displays are also equipped with touchscreen capabilities, allowing for interactive applications. These interactive displays are commonly used in information kiosks, wayfinding systems, and self-service applications. ==== Playback devices ==== Playback devices are specialized hardware components that manage the storage, processing, and transmission of multimedia content to digital signage displays and projectors. They serve as the crucial link between the content management system (CMS) and the visual output, ensuring seamless playback of static images, video files, animated graphics, and real-time content, such as news feeds. Playback devices can be standalone units or integrated into display hardware using System-on-Chip (SoC) technology. The latter reduces hardware complexity and installation time, making the system more efficient. These devices support remote or local content updates, allowing digital signage operators to manage networks effectively. Content can be updated via cloud-based platforms for centralized control or through direct interfaces on-site, depending on the system's configuration and deployment requirements. ==== Mounting systems ==== Mounting systems provide structural support for digital signage displays, enabling deployment across diverse environments. Typical configurations include wall mounts, ceiling mounts, and floor stands each engineered to meet specific spatial and functional requirements. === Software components === Digital signage software is responsible for content creation, scheduling, and management. It enables users to manage and distribute content to one or more playback devices. ==== Software compatibility ==== Digital signage software supports various operating systems, including Android, Windows, Linux, iOS, tvOS, webOS, Tizen, ChromeOS, macOS, and others. This allows customers to choose the hardware and software solution that best suits their digital signage needs. == Interactivity == Interactivity in digital signage allows users to interact directly with displays using input methods like touch, gestures, voice, or proximity sensors. This feature enables real-time responses and personalized content, improving the user experience. Interactive digital signage is commonly used in places like retail, transportation, education, and public spaces to create engaging and informative interactions. Additionally, self-service kiosks are often integrated into interactive signage solutions, allowing users to perform tasks such as ordering products, checking in for flights, accessing information, or making payments. These kiosks empower users to complete transactions or obtain services independently, improving efficiency and convenience in high-traffic locations. == Audience measurement and context-aware content adaptation == === Audience measurement === Cameras can be integrated into digital signage systems to enable audience measurement. They are used to detect and count viewers, estimate demographics such as age and gender, measure dwell time and attention, and sometimes analyze emotional reactions using computer vision techniques. This process is valuable for understanding audience behavior and refining business strategies. Privacy concerns are addressed by anonymizing collected data and avoiding the storage of personally identifiable information. === Context-aware digital signage === Context-aware digital signage refers to systems that adjust content based on environmental or audience data. The infrastructure supporting context awareness, including sensors and analytics systems, also facilitates the collection of audience insights. While these insights may be primarily used for reporting, optimization, or planning future campaigns rather than immediate content adjustments, they play a crucial role in the overall context-aware ecosystem. ==== Contextual information ==== Contextual information in the realm of context-aware digital signage refers to data about the environment, audience, and other factors that influence how digital signage content is displayed. This information helps the system to deliver more relevant, timely, and personalized content to its audience. Contextual information can include, but is not limited to: Audience demographics — this can involve detecting the age, gender, or even emotional state of viewers through cameras or sensors. It helps tailor content to specific audience segments, improving engagement. Time and weather — the system may adjust content based on the time of day or current weather conditions. For example, weather-appropriate content (like a raincoat ad on a rainy day) or time-specific content (like dinner menu promotions in the evening) can be shown. Emergency information — in situations of emergency, systems can prioritize displaying urgent notifications such as fire alerts, disaster warnings, or evacuation instructions. This can be crucial for public safety in crowded environments or densely populated areas. The system may adapt content in real-time to inform and guide individuals to safety, offering location-specific instructions or emergency service contacts. == Challenges == === Display blindness === Digital signage in public spaces has been found to lose visibility, significantly diminishing its ability to capture attention. This issue, known as "Display Blindness", was identified by Müller et al. and refers to the phenomenon where digital advertisements are largely overlooked by passersby. Observations indicate that many of these advertisements fail to resonate with their audience, often being irrelevant or unengaging, which leads to passive reception and reduced interaction. == Comparison with print signage == Digital signage and traditional print signage serve similar purposes by delivering visual information to a target audience, but they differ significantly in terms of flexibility, cost, maintenance, and environmental impact. Digital signage is advantageous in low-light or nighttime environments, where its internal illumination ensures visibility without the need for external lighting, unlike printed signs, which may require additional fixtures to be seen after dark. === Content and flexibility === Digital signage allows for dynamic and real-time content updates, often controlled remotely through content management systems. This makes it well-suited for environments where information chan

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  Distributed operating system

  A distributed operating system is system software over a collection of independent software, networked, communicating, and physically separate computational nodes. They handle jobs which are serviced by multiple CPUs. Each individual node holds a specific software subset of the global aggregate operating system. Each subset is a composite of two distinct service provisioners. The first is a ubiquitous minimal kernel, or microkernel, that directly controls that node's hardware. Second is a higher-level collection of system management components that coordinate the node's individual and collaborative activities. These components abstract microkernel functions and support user applications. The microkernel and the management components collection work together. They support the system's goal of integrating multiple resources and processing functionality into an efficient and stable system. This seamless integration of individual nodes into a global system is referred to as transparency, or single system image; describing the illusion provided to users of the global system's appearance as a single computational entity. == Description == A distributed OS provides the essential services and functionality required of an OS but adds attributes and particular configurations to allow it to support additional requirements such as increased scale and availability. To a user, a distributed OS works in a manner similar to a single-node, monolithic operating system. That is, although it consists of multiple nodes, it appears to users and applications as a single-node. Separating minimal system-level functionality from additional user-level modular services provides a "separation of mechanism and policy". Mechanism and policy can be simply interpreted as "what something is done" versus "how something is done," respectively. This separation increases flexibility and scalability. == Overview == === The kernel === At each locale (typically a node), the kernel provides a minimally complete set of node-level utilities necessary for operating a node's underlying hardware and resources. These mechanisms include allocation, management, and disposition of a node's resources, processes, communication, and input/output management support functions. Within the kernel, the communications sub-system is of foremost importance for a distributed OS. In a distributed OS, the kernel often supports a minimal set of functions, including low-level address space management, thread management, and inter-process communication (IPC). A kernel of this design is referred to as a microkernel. Its modular nature enhances reliability and security, essential features for a distributed OS. === System management === System management components are software processes that define the node's policies. These components are the part of the OS outside the kernel. These components provide higher-level communication, process and resource management, reliability, performance and security. The components match the functions of a single-entity system, adding the transparency required in a distributed environment. The distributed nature of the OS requires additional services to support a node's responsibilities to the global system. In addition, the system management components accept the "defensive" responsibilities of reliability, availability, and persistence. These responsibilities can conflict with each other. A consistent approach, balanced perspective, and a deep understanding of the overall system can assist in identifying diminishing returns. Separation of policy and mechanism mitigates such conflicts. === Working together as an operating system === The architecture and design of a distributed operating system must realize both individual node and global system goals. Architecture and design must be approached in a manner consistent with separating policy and mechanism. In doing so, a distributed operating system attempts to provide an efficient and reliable distributed computing framework allowing for an absolute minimal user awareness of the underlying command and control efforts. The multi-level collaboration between a kernel and the system management components, and in turn between the distinct nodes in a distributed operating system is the functional challenge of the distributed operating system. This is the point in the system that must maintain a perfect harmony of purpose, and simultaneously maintain a complete disconnect of intent from implementation. This challenge is the distributed operating system's opportunity to produce the foundation and framework for a reliable, efficient, available, robust, extensible, and scalable system. However, this opportunity comes at a very high cost in complexity. === The price of complexity === In a distributed operating system, the exceptional degree of inherent complexity could easily render the entire system an anathema to any user. As such, the logical price of realizing a distributed operation system must be calculated in terms of overcoming vast amounts of complexity in many areas, and on many levels. This calculation includes the depth, breadth, and range of design investment and architectural planning required in achieving even the most modest implementation. These design and development considerations are critical and unforgiving. For instance, a deep understanding of a distributed operating system's overall architectural and design detail is required at an exceptionally early point. An exhausting array of design considerations are inherent in the development of a distributed operating system. Each of these design considerations can potentially affect many of the others to a significant degree. This leads to a massive effort in balanced approach, in terms of the individual design considerations, and many of their permutations. As an aid in this effort, most rely on documented experience and research in distributed computing power. == History == Research and experimentation efforts began in earnest in the 1970s and continued through the 1990s, with focused interest peaking in the late 1980s. A number of distributed operating systems were introduced during this period; however, very few of these implementations achieved even modest commercial success. Fundamental and pioneering implementations of primitive distributed operating system component concepts date to the early 1950s. Some of these individual steps were not focused directly on distributed computing, and at the time, many may not have realized their important impact. These pioneering efforts laid important groundwork, and inspired continued research in areas related to distributed computing. In the mid-1970s, research produced important advances in distributed computing. These breakthroughs provided a solid, stable foundation for efforts that continued through the 1990s. The accelerating proliferation of multi-processor and multi-core processor systems research led to a resurgence of the distributed OS concept. === The DYSEAC === One of the first efforts was the DYSEAC, a general-purpose synchronous computer. In one of the earliest publications of the Association for Computing Machinery, in April 1954, a researcher at the National Bureau of Standards – now the National Institute of Standards and Technology (NIST) – presented a detailed specification of the DYSEAC. The introduction focused upon the requirements of the intended applications, including flexible communications, but also mentioned other computers: Finally, the external devices could even include other full-scale computers employing the same digital language as the DYSEAC. For example, the SEAC or other computers similar to it could be harnessed to the DYSEAC and by use of coordinated programs could be made to work together in mutual cooperation on a common task… Consequently[,] the computer can be used to coordinate the diverse activities of all the external devices into an effective ensemble operation. The specification discussed the architecture of multi-computer systems, preferring peer-to-peer rather than master-slave. Each member of such an interconnected group of separate computers is free at any time to initiate and dispatch special control orders to any of its partners in the system. As a consequence, the supervisory control over the common task may initially be loosely distributed throughout the system and then temporarily concentrated in one computer, or even passed rapidly from one machine to the other as the need arises. …the various interruption facilities which have been described are based on mutual cooperation between the computer and the external devices subsidiary to it, and do not reflect merely a simple master-slave relationship. This is one of the earliest examples of a computer with distributed control. The Dept. of the Army reports certified it reliable and that it passed all acceptance tests in April 1954. It was completed and delivered on time, in May 1954. This was a "portable comput

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  Facebook

  Facebook is an American social networking service owned by the American technology conglomerate Meta Platforms. It was founded in 2004 by Mark Zuckerberg, along with his Harvard College roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The name Facebook derives from the face book directories often given to American university students. The service was initially limited to Harvard students before gradually expanding to other universities in North America. Since 2006, Facebook has permitted registration by individuals aged 13 and older, with the exception of South Korea, Spain, and Quebec, where the minimum age is 14. As of December 2023, Facebook reported approximately 3.07 billion monthly active users worldwide. As of July 2025, it was ranked as the third-most-visited website in the world, with 23 percent of its traffic originating from the United States. It was the most downloaded mobile application of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing personal information about themselves. They can post text, photos and multimedia which are shared either publicly or exclusively with other users who have agreed to be their friend, depending on privacy settings. Users can also communicate directly with each other with Messenger, edit messages (within 15 minutes after sending), join common-interest groups, and receive notifications on the activities of their Facebook friends and the pages they follow. Facebook has often been criticized over issues such as user privacy (as with the Facebook–Cambridge Analytica data scandal), political manipulation (as with the 2016 U.S. elections) and mass surveillance. The company has also been subject to criticism over its psychological effects such as addiction and low self-esteem, and over content such as fake news, conspiracy theories, copyright infringement, and hate speech. Commentators have accused Facebook of willingly facilitating the spread of such content, as well as overemphasizing its number of users to appeal to advertisers. == History == The history of Facebook traces its growth from a college networking site to a global social networking service. While attending Phillips Exeter in the early 2000s, Zuckerberg met Kris Tillery. Tillery, a one-time project collaborator with Zuckerberg, would create a school-based social networking project called Photo Address Book. Photo Address Book was a digital face book, created through a linked database composed of student information derived from the official records of the Exeter Student Council. The database contained linkages such as name, dorm-specific landline numbers, and student headshots. Mark Zuckerberg built a website called "Facemash" in 2003 while attending Harvard University. The site was comparable to Hot or Not and used photos from online face books, asking users to choose the 'hotter' person". Zuckerberg was reported and faced expulsion, but the charges were dropped. A "face book" is a student directory featuring photos and personal information. In January 2004, Zuckerberg coded a new site known as "TheFacebook", stating, "It is clear that the technology needed to create a centralized Website is readily available ... the benefits are many." Zuckerberg met with Harvard student Eduardo Saverin, and each agreed to invest $1,000. On February 4, 2004, Zuckerberg launched "TheFacebook". Membership was initially restricted to students of Harvard College. Dustin Moskovitz, Andrew McCollum, and Chris Hughes joined Zuckerberg to help manage the growth of the site. It became available successively to most universities in the US and Canada. In 2004, Napster co-founder Sean Parker became company president and the company moved to Palo Alto, California. PayPal co-founder Peter Thiel gave Facebook its first investment. In 2005, the company dropped "the" from its name after purchasing the domain name Facebook.com. In 2006, Facebook opened to everyone at least or only 13 years old with a valid email address. Facebook introduced key features like the News Feed, which became central to user engagement. By late 2007, Facebook had 100,000 pages on which companies promoted themselves. Facebook had surpassed MySpace in global traffic and became the world's most popular social media platform. Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million ($373 million in 2025 dollars), giving Facebook an implied value of around $15 billion ($23.3 billion in 2025 dollars). Facebook focused on generating revenue through targeted advertising based on user data, a model that drove its rapid financial growth. In 2012, Facebook went public with one of the largest IPOs in tech history. Acquisitions played a significant role in Facebook's dominance. In 2012, it purchased Instagram, followed by WhatsApp and Oculus VR in 2014, extending its influence beyond social networking into messaging and virtual reality. The Facebook–Cambridge Analytica data scandal in 2018 revealed misuse of user data to influence elections, sparking global outcry and leading to regulatory fines and hearings. Facebook's role in global events, including its use in organizing movements like the Arab Spring and its impact on events like the Rohingya genocide in Myanmar, highlighted its dual nature as a tool for both empowerment and harm. In 2021, Facebook rebranded as Meta, reflecting its shift toward building the "metaverse" and focusing on virtual reality and augmented reality technologies. == Features == Facebook does not officially publish a maximum character limit for posts; however, user posts can be lengthy, with unofficial sources suggesting a high character limit. Posts may also include images and videos. According to Facebook's official business documentation, videos can be up to 240 minutes long and 10 GB in file size, with supported resolutions up to 1080p. Users can "friend" users, both sides must agree to being friends. Posts can be changed to be seen by everyone (public), friends, people in a certain group (group) or by selected friends (private). Users can join groups. Groups are composed of persons with shared interests. For example, they might go to the same sporting club, live in the same suburb, have the same breed of pet or share a hobby. Posts posted in a group can be seen only by those in a group, unless set to public. Users are able to buy, sell, and swap things on Facebook Marketplace or in a Buy, Swap and Sell group. Facebook users may advertise events, which can be offline, on a website other than Facebook, or on Facebook. == Website == === Technical aspects === The site's primary color is blue as Zuckerberg is red–green colorblind, a realization that occurred after a test taken around 2007. Facebook was initially built using PHP, a popular scripting language designed for web development. PHP was used to create dynamic content and manage data on the server side of the Facebook application. Zuckerberg and co-founders chose PHP for its simplicity and ease of use, which allowed them to quickly develop and deploy the initial version of Facebook. As Facebook grew in user base and functionality, the company encountered scalability and performance challenges with PHP. In response, Facebook engineers developed tools and technologies to optimize PHP performance. One of the most significant was the creation of the HipHop Virtual Machine (HHVM). This significantly improved the performance and efficiency of PHP code execution on Facebook's servers. The site upgraded from HTTP to the more secure HTTPS in January 2011. ==== 2012 architecture ==== Facebook is developed as one monolithic application. According to an interview in 2012 with Facebook build engineer Chuck Rossi, Facebook compiles into a 1.5 GB binary blob which is then distributed to the servers using a custom BitTorrent-based release system. Rossi stated that it takes about 15 minutes to build and 15 minutes to release to the servers. The build and release process has zero downtime. Changes to Facebook are rolled out daily. Facebook used a combination platform based on HBase to store data across distributed machines. Using a tailing architecture, events are stored in log files, and the logs are tailed. The system rolls these events up and writes them to storage. The user interface then pulls the data out and displays it to users. Facebook handles requests as AJAX behavior. These requests are written to a log file using Scribe (developed by Facebook). Data is read from these log files using Ptail, an internally built tool to aggregate data from multiple Scribe stores. It tails the log files and pulls data out. Ptail data are separated into three streams and sent to clusters in different data centers (Plugin impression, News feed impressions, Actions (plugin + news feed)). Puma is used to manage periods of high data

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  Autoscaling

  Autoscaling, (also written as auto scaling, auto-scaling, or known as automatic scaling), is a method used in cloud computing that dynamically adjusts the amount of computational resources in a server farm - typically measured by the number of active servers - automatically based on the load on the farm. For example, the number of servers running behind a web application may be increased or decreased automatically based on the number of active users on the site. Since such metrics may change dramatically throughout the course of the day, and servers are a limited resource that cost money to run even while idle, there is often an incentive to run "just enough" servers to support the current load while still being able to support sudden and large spikes in activity. Autoscaling is helpful for such needs, as it can reduce the number of active servers when activity is low, and launch new servers when activity is high. Autoscaling is closely related to, and builds upon, the idea of load balancing. == Advantages == Autoscaling offers the following advantages: For companies running their own web server infrastructure, autoscaling typically means allowing some servers to go to sleep during times of low load, saving on electricity costs (as well as water costs if water is being used to cool the machines). For companies using infrastructure hosted in the cloud, autoscaling can mean lower bills, because most cloud providers charge based on total usage rather than maximum capacity. Even for companies that cannot reduce the total compute capacity they run or pay for at any given time, autoscaling can help by allowing the company to run less time-sensitive workloads on machines that get freed up by autoscaling during times of low traffic. Autoscaling solutions, such as the one offered by Amazon Web Services, can also take care of replacing unhealthy instances and therefore protecting somewhat against hardware, network, and application failures. Autoscaling can offer greater uptime and more availability in cases where production workloads are variable and unpredictable. Autoscaling differs from having a fixed daily, weekly, or yearly cycle of server use in that it is responsive to actual usage patterns, and thus reduces the potential downside of having too few or too many servers for the traffic load. For instance, if traffic is usually lower at midnight, then a static scaling solution might schedule some servers to sleep at night, but this might result in downtime on a night where people happen to use the Internet more (for instance, due to a viral news event). Autoscaling, on the other hand, can handle unexpected traffic spikes better. == Terminology == In the list below, we use the terminology used by Amazon Web Services (AWS). However, alternative names are noted and terminology that is specific to the names of Amazon services is not used for the names. == Practice == === Amazon Web Services (AWS) === Amazon Web Services launched the Amazon Elastic Compute Cloud (EC2) service in August 2006, that allowed developers to programmatically create and terminate instances (machines). At the time of initial launch, AWS did not offer autoscaling, but the ability to programmatically create and terminate instances gave developers the flexibility to write their own code for autoscaling. Third-party autoscaling software for AWS began appearing around April 2008. These included tools by Scalr and RightScale. RightScale was used by Animoto, which was able to handle Facebook traffic by adopting autoscaling. On May 18, 2009, Amazon launched its own autoscaling feature along with Elastic Load Balancing, as part of Amazon Elastic Compute Cloud. Autoscaling is now an integral component of Amazon's EC2 offering. Autoscaling on Amazon Web Services is done through a web browser or the command line tool. In May 2016 Autoscaling was also offered in AWS ECS Service. On-demand video provider Netflix documented their use of autoscaling with Amazon Web Services to meet their highly variable consumer needs. They found that aggressive scaling up and delayed and cautious scaling down served their goals of uptime and responsiveness best. In an article for TechCrunch, Zev Laderman, the co-founder and CEO of Newvem, a service that helps optimize AWS cloud infrastructure, recommended that startups use autoscaling in order to keep their Amazon Web Services costs low. Various best practice guides for AWS use suggest using its autoscaling feature even in cases where the load is not variable. That is because autoscaling offers two other advantages: automatic replacement of any instances that become unhealthy for any reason (such as hardware failure, network failure, or application error), and automatic replacement of spot instances that get interrupted for price or capacity reasons, making it more feasible to use spot instances for production purposes. Netflix's internal best practices require every instance to be in an autoscaling group, and its conformity monkey terminates any instance not in an autoscaling group in order to enforce this best practice. === Microsoft's Windows Azure === On June 27, 2013, Microsoft announced that it was adding autoscaling support to its Windows Azure cloud computing platform. Documentation for the feature is available on the Microsoft Developer Network. === Oracle Cloud === Oracle Cloud Platform allows server instances to automatically scale a cluster in or out by defining an auto-scaling rule. These rules are based on CPU and/or memory utilization and determine when to add or remove nodes. === Google Cloud Platform === On November 17, 2014, the Google Compute Engine announced a public beta of its autoscaling feature for use in Google Cloud Platform applications. As of March 2015, the autoscaling tool is still in Beta. === Facebook === In a blog post in August 2014, a Facebook engineer disclosed that the company had started using autoscaling to bring down its energy costs. The blog post reported a 27% decline in energy use for low traffic hours (around midnight) and a 10-15% decline in energy use over the typical 24-hour cycle. === Kubernetes Horizontal Pod Autoscaler === Kubernetes Horizontal Pod Autoscaler automatically scales the number of pods in a replication controller, deployment or replicaset based on observed CPU utilization (or, with beta support, on some other, application-provided metrics) == Alternative autoscaling decision approaches == Autoscaling by default uses reactive decision approach for dealing with traffic scaling: scaling only happens in response to real-time changes in metrics. In some cases, particularly when the changes occur very quickly, this reactive approach to scaling is insufficient. Two other kinds of autoscaling decision approaches are described below. === Scheduled autoscaling approach === This is an approach to autoscaling where changes are made to the minimum size, maximum size, or desired capacity of the autoscaling group at specific times of day. Scheduled scaling is useful, for instance, if there is a known traffic load increase or decrease at specific times of the day, but the change is too sudden for reactive approach based autoscaling to respond fast enough. AWS autoscaling groups support scheduled scaling. === Predictive autoscaling === This approach to autoscaling uses predictive analytics. The idea is to combine recent usage trends with historical usage data as well as other kinds of data to predict usage in the future, and autoscale based on these predictions. For parts of their infrastructure and specific workloads, Netflix found that Scryer, their predictive analytics engine, gave better results than Amazon's reactive autoscaling approach. In particular, it was better for: Identifying huge spikes in demand in the near future and getting capacity ready a little in advance Dealing with large-scale outages, such as failure of entire availability zones and regions Dealing with variable traffic patterns, providing more flexibility on the rate of scaling out or in based on the typical level and rate of change in demand at various times of day On November 20, 2018, AWS announced that predictive scaling would be available as part of its autoscaling offering.

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  Control communications

  In telecommunications, control communications is the branch of technology devoted to the design, development, and application of communications facilities used specifically for control purposes, such as for controlling (a) industrial processes, (b) movement of resources, (c) electric power generation, distribution, and utilization, (d) communications networks, and (e) transportation systems.

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  Visopsys

  Visopsys (Visual Operating System), is an operating system, written by Andy McLaughlin. Development of the operating system began in 1997. The operating system is licensed under the GNU GPL, with the headers and libraries under the less restrictive LGPL license. It runs on the 32-bit IA-32 architecture. It features a multitasking kernel, supports asynchronous I/O and the FAT line of file systems. It requires a Pentium processor. == History == The development of Visopsys began in 1997, being written by Andy McLaughlin. The first public release of the Operating System was on 2 March 2001, with version 0.1. In this release, Visopsys was a 32 bit operating system, supporting preemptive multitasking and virtual memory. == System overview == Visopsys uses a monolithic kernel, written in the C programming language, with elements of assembly language for certain interactions with the hardware. The operating system supports a graphical user interface, with a small C library.

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