Content determination is the subtask of natural language generation (NLG) that involves deciding on the information to be communicated in a generated text. It is closely related to the task of document structuring. == Example == Consider an NLG system which summarises information about sick babies. Suppose this system has four pieces of information it can communicate The baby is being given morphine via an IV drop The baby's heart rate shows bradycardia's (temporary drops) The baby's temperature is normal The baby is crying Which of these bits of information should be included in the generated texts? == Issues == There are three general issues which almost always impact the content determination task, and can be illustrated with the above example. Perhaps the most fundamental issue is the communicative goal of the text, i.e. its purpose and reader. In the above example, for instance, a doctor who wants to make a decision about medical treatment would probably be most interested in the heart rate bradycardias, while a parent who wanted to know how her child was doing would probably be more interested in the fact that the baby was being given morphine and was crying. The second issue is the size and level of detail of the generated text. For instance, a short summary which was sent to a doctor as a 160 character SMS text message might only mention the heart rate bradycardias, while a longer summary which was printed out as a multipage document might also mention the fact that the baby is on a morphine IV. The final issue is how unusual and unexpected the information is. For example, neither doctors nor parents would place a high priority on being told that the baby's temperature was normal, if they expected this to be the case. Regardless, content determination is very important to users, indeed in many cases the quality of content determination is the most important factor (from the user's perspective) in determining the overall quality of the generated text. == Techniques == There are three basic approaches to document structuring: schemas (content templates), statistical approaches, and explicit reasoning. Schemas are templates which explicitly specify the content of a generated text (as well as document structuring information). Typically, they are constructed by manually analysing a corpus of human-written texts in the target genre, and extracting a content template from these texts. Schemas work well in practice in domains where content is somewhat standardised, but work less well in domains where content is more fluid (such as the medical example above). Statistical techniques use statistical corpus analysis techniques to automatically determine the content of the generated texts. Such work is in its infancy, and has mostly been applied to contexts where the communicative goal, reader, size, and level of detail are fixed. For example, generation of newswire summaries of sporting events. Explicit reasoning approaches have probably attracted the most attention from researchers. The basic idea is to use AI reasoning techniques (such as knowledge-based rules, planning, pattern detection, case-based reasoning, etc.) to examine the information available to be communicated (including how unusual/unexpected it is), the communicative goal and reader, and the characteristics of the generated text (including target size), and decide on the optimal content for the generated text. A very wide range of techniques has been explored, but there is no consensus as to which is most effective.
Apertus (LLM)
Apertus is a public large language model, developed by the Swiss AI Initiative (a collaboration between EPFL, ETH Zurich, and the Swiss National Supercomputing Centre). It was released on September 2, 2025, under the free and open-source Apache 2.0 license. Designed initially for business and research use cases around the world, Apertus was trained on over 1800 languages, and comes in 8 billion or 70 billion parameter versions and is available on Hugging Face for download. The model was developed aiming to adhere to European copyright law, and is one of the first examples of AI as a public good in the vein of AI Sovereignty. It is also the first large model to comply with the European Union's Artificial Intelligence Act. At its launch, the model creators emphasized multilinguality, transparency, and auditability as priorities in contrast to commercial frontier model. While international reception was largely positive, the first iteration was significantly behind the capabilities of frontier models and needs adaptation for many use cases with chatbots being a secondary but not a primary use case. As of late 2025, it was considered the largest and most capable fully open model. The capability of future models will depend in part on how much more funding can be secured.
MDS matrix
An MDS matrix (maximum distance separable) is a matrix representing a function with certain diffusion properties that have useful applications in cryptography. Technically, an m × n {\displaystyle m\times n} matrix A {\displaystyle A} over a finite field K {\displaystyle K} is an MDS matrix if it is the transformation matrix of a linear transformation f ( x ) = A x {\displaystyle f(x)=Ax} from K n {\displaystyle K^{n}} to K m {\displaystyle K^{m}} such that no two different ( m + n ) {\displaystyle (m+n)} -tuples of the form ( x , f ( x ) ) {\displaystyle (x,f(x))} coincide in n {\displaystyle n} or more components. Equivalently, the set of all ( m + n ) {\displaystyle (m+n)} -tuples ( x , f ( x ) ) {\displaystyle (x,f(x))} is an MDS code, i.e., a linear code that reaches the Singleton bound. Let A ~ = ( I n A ) {\displaystyle {\tilde {A}}={\begin{pmatrix}\mathrm {I} _{n}\\\hline \mathrm {A} \end{pmatrix}}} be the matrix obtained by joining the identity matrix I n {\displaystyle \mathrm {I} _{n}} to A {\displaystyle A} . Then a necessary and sufficient condition for a matrix A {\displaystyle A} to be MDS is that every possible n × n {\displaystyle n\times n} submatrix obtained by removing m {\displaystyle m} rows from A ~ {\displaystyle {\tilde {A}}} is non-singular. This is also equivalent to the following: all the sub-determinants of the matrix A {\displaystyle A} are non-zero. Then a binary matrix A {\displaystyle A} (namely over the field with two elements) is never MDS unless it has only one row or only one column with all components 1 {\displaystyle 1} . Reed–Solomon codes have the MDS property and are frequently used to obtain the MDS matrices used in cryptographic algorithms. Serge Vaudenay suggested using MDS matrices in cryptographic primitives to produce what he called multipermutations, not-necessarily linear functions with this same property. These functions have what he called perfect diffusion: changing t {\displaystyle t} of the inputs changes at least m − t + 1 {\displaystyle m-t+1} of the outputs. He showed how to exploit imperfect diffusion to cryptanalyze functions that are not multipermutations. MDS matrices are used for diffusion in such block ciphers as AES, SHARK, Square, Twofish, Anubis, KHAZAD, Manta, Hierocrypt, Kalyna, Camellia and HADESMiMC, and in the stream cipher MUGI and the cryptographic hash function Whirlpool, Poseidon.
Smart-ID
Smart-ID is an electronic authentication tool developed by SK ID Solutions, an Estonian company. Users can log in to various electronic services and sign documents with an electronic signature. Smart-ID meets the European Union's eIDAS Regulation and the European Central Bank's standards for a secure authentication solution. Smart-ID is a Qualified Signature Creator Device (QSCD) that can issue a Qualified Electronic Signature (QES). The Smart-ID app is compatible with both iOS and Android devices and does not require a SIM card. By 2021, the Smart-ID application was launched in the Huawei AppGallery. As of May 2023, Smart-ID has 3,298,969 active users across the Baltic States (Latvia, Lithuania, and Estonia). Every month, the Smart-ID processes 79 million transactions. In March 2023, Smart-ID users made an exceptional 85 million transactions. == History == In November 2016, SK ID Solutions debuted the Smart-ID tool for the first time at its annual conference. In February 2017, eKool, Starman, and Tallinn Kaubamaja Grupp were the first to implement Smart-ID authentication in their e-services. In March 2017, Smart-ID was added as an authentication option to SEB bank and Swedbank's online banking in all three Baltic States. Dokobit, previously known as DigiDoc, began offering its clients the ability to use e-services using Smart-ID in April 2017. More than 100 service providers had implemented Smart-ID as an authentication solution for their services by November 2019. At its annual conference on November 8, 2018, SK ID Solutions revealed that Smart-ID had been certified as compatible with the QSCD[8] level, the highest level of qualified electronic signature in the European Union, following a rigorous certification process. As a result, the Smart-QES-level ID's electronic signature, the digital counterpart of a handwritten signature, is now available to all users who have registered with the tool. This signature is accepted by all European Union member states. On August 26, 2019, Estonian Information Systems Supervisory Authority experts reviewed Smart-ID (ISSA). Based on the methods provided in the eIDAS Regulation, the expert committee concluded that Smart-ID offers a high level of electronic identification assurance. SK ID Solutions and RIA struck an agreement in September 2019 that allows Smart-ID to authenticate Estonian state e-services via RIA's central authentication service, which is used by over 60 public authorities. Smart-ID accounts created three years ago have expired in January 2020. Therefore, renewing them and performing mandatory updates was necessary. In February 2020, SK ID Solutions announced that Smart-ID could be used to give digital signatures in the national digital signature software DigiDoc4, which up until this moment was only possible with ID cards via Mobile-ID. Users must have at least version 4.2.4.71 or later of the DigiDoc4 software installed on their computers to use this feature. Since February 2020, Smart-ID accounts can now be created with biometric information from an ID card or passport, but only by users who have previously used a Smart-ID account. Since October 2022, 13–17 years old minors in Lithuania are able to create a Smart-ID account using biometric information too. A parent or legal guardian must approve the registration. SK ID Solutions collaborated on the new solution with iProov from the United Kingdom and InnoValor from the Netherlands. TÜV Informationstechnik GmbH, a German certification company, assessed it. Since May 2023, Smart-ID can be used to submit company's annual reports in Estonia and digitally sign anything in the e-business register using your PIN2. == Overview == The Smart-ID app is available for download on Google Play and Apple's App Store. Android 4.4 and iOS 11 are the oldest supported operating system versions for Smart-ID. Smart-ID works on the premise of two-factor authentication, combining an intelligent device (something the user owns) with PINs (something the user knows). A new user must first authenticate themselves with an ID card or a mobile phone number and then confirm a PIN1 and PIN2 code, either manually or automatically produced. The first PIN is used to authenticate a person's identity when accessing e-banking or e-services, while the second PIN is used to support electronic signatures and authenticate transactions (e.g., transfers). The PIN1 code must be four digits long, while the PIN2 code must be five digits long. To log in to an e-service, the user must use Smart-ID as the authentication method and enter their unique Smart-ID user ID. A notification will open on the user's smart device where the software is installed and display a verification code. If the code matches the code presented to the user by the e-service, then the user can confirm the match by entering their PIN1 code. The user must verify the action with their PIN2 code when giving digital signatures. A Smart-ID account is valid for three years. The report can be updated, changed, and deleted at any given time, free of charge. Smart-ID is available in five languages: Estonian, Latvian, Lithuanian, Russian, and English. An international survey conducted in 2021 revealed that Smart-ID is the most reliable authentication solution in Baltic countries. In January 2023, the number of times Smart-ID was used to access State Authentication Service (TARA) in Estonia has surpassed those of Mobile-ID and ID-cards for the first time since July 2022. == Security == Smart-ID is based on Cybernetica's SplitKey authentication and digital signature platform technology, for which the company has filed a patent application. Public key cryptography, digital signature methods, and critical public infrastructures are all used in the technology. The user's PIN is not saved on the device and is only needed to decrypt the private key in the Smart-ID app. When the user inputs the PIN, the private key is cracked, and the answer is transmitted to the Smart-ID server, where a portion of the key given by the app is joined with the server's encrypted key. The app will block the user from accessing it for three hours if they input the incorrect PIN three times in a row. If this happens once again, the app will lock for 24 hours. If this happens a third time, the account will be permanently disabled. PINs cannot be changed or recovered once an account has been created. The user must create a new account if the account is permanently blocked. Smart-ID uses the Apple and Google messaging networks to notify the app when new data is saved on its servers. == Phishing == In February 2019, unknown criminals attempted to create Smart-ID accounts with stolen IDs obtained via phishing customers' text messages and website addresses, according to a monthly report by the Estonian Information System Manager in April 2019. The Latvian Information Technology Security Incident Assessment Body Cert was also notified of these intrusions on March 1. Fraudsters sent emails to potential victims pretending to be bank representatives. The mails linked users to a phishing page after redirecting them to a phony bank login page. Victims were asked to log in using their identification information and PIN1 code. The fraudsters then began the process of generating a new Smart-ID account. As a result, the victim had to input a PIN2 number, which permitted the fraudster to finish setting up a new tab with the victim's personal information. Fraudsters in Estonia were able to log in to multiple e-services utilizing Smart-ID using a Smart-ID account and the victim's data. On behalf of the victims, fraudsters also employed online banking services. Later, the Estonian Information System Manager identified several victims, some of whom had also experienced financial losses. The Estonian Information System Manager requested a full report on the event from SK ID Solutions. The organization opted not to criticize the corporation after receiving the information, although it did propose that the procedure of creating Smart-ID accounts be reviewed. According to the Estonian Banking Association, Estonian banks have not discontinued using Smart-ID and do not think it is required. Smart-ID was exposed to a thorough review process in September 2019 to determine this authentication instrument's level of security. Reviewers discovered no flaws, and SK ID Solutions and the Estonian Information System Manager signed a contract. Estonia later introduced Smart-ID and other authentication mechanisms to the central public services portal.
Data definition specification
In computing, a data definition specification (DDS) is a guideline to ensure comprehensive and consistent data definition. It represents the attributes required to quantify data definition. A comprehensive data definition specification encompasses enterprise data, the hierarchy of data management, prescribed guidance enforcement and criteria to determine compliance. == Overview == A data definition specification may be developed for any organization or specialized field, improving the quality of its products through consistency and transparency. It eliminates redundancy (since all contributing areas are referencing the same specification) and provides standardization and degrees of compliance, making it easier and more efficient to create, modify, verify, analyze and share information across the enterprise. To understand how a data definition specification works in an enterprise, we must look at the elements of a DDS. Writing data definitions, defining business terms (or rules) in the context of a particular environment, provides structure for an organization's data architecture. In developing these definitions, the words used must be traceable to clearly defined data. A data definition specification may be used in the following activities: Business intelligence Business process modeling Business rules management Data analysis and modeling Information architecture Metadata modeling Data mastering Report generation == Criteria == A data definition specification requires data definitions to be: Atomic – singular, describing only one concept. Commonly used and ambiguous terms should be defined. While a term refers to one concept, several words may be used in a term: File – A concept identifiable with one word File extension – A concept identifiable with more than one word Traceable – Mapped to a specific data element. In business, a term may be traced to an entity (for example, a customer) or an attribute (such as a customer's name). A term may be a value in a data set (such as gender), or designate the data set itself. Traceability indicates relationships in the data hierarchy. Consistent - Used in a standard syntax; if used in a specific context, the context is noted Accurate - Precise, correct and unambiguous, stating what the term is and is not Clear - Readily understood by the reader Complete - With the term, its description and contextual references Concise - To avoid circular references == Applications == === Enterprise data === A data definition specification was produced by the Open Mobile Alliance to document charging data. The document, the centralized catalog of data elements defined for interfaces, specifies the mapping of these data elements to protocol fields in the interfaces. Created for the exchange of financial data, Market Data Definition Language (MDDL) is an XML specification designed to enable the interchange of information necessary to account, to analyze, and to trade financial instruments of the world's markets. It defines an XML-based interchange format and common data dictionary on the fields needed to describe: (1) financial instruments, (2) corporate events affecting value and tradability, and (3) market-related, economic and industrial indicators. The principal function of MDDL is to allow entities to exchange market data by standardizing formats and definitions. MDDL provides a common format for market data so that it can be efficiently passed from one processing system to another and provides a common understanding of market data content by standardizing terminology and by normalizing the relationships of various data elements to one another ... From the user perspective, the goal of MDDL is to enable users to integrate data from multiple sources by standardizing both the input feeds used for data warehousing (i.e., define what's being provided by vendors) and the output methods by which client applications request the data (i.e., ensure compatibility on how to get data in and out of applications)." === Clinical submissions === The Clinical Data Interchange Standards Consortium, a global, multidisciplinary, non-profit organization, has established standards to support the acquisition, exchange, submission and archiving of clinical research data and metadata. CDISC standards are vendor-neutral, platform-independent and freely available from the CDISC website. The Case Report Tabulation Data Definition Specification (define.xml) draft version 2.0, the oldest data definition specification, is part of the evolution from the 1999 FDA electronic submission (eSub) guidance and electronic Common Technical Document (eCTD) documents specifying that a document describing the content and structure of included data be included in a submission. Define.xml was developed to automate the review process by generating a machine-readable data-definition document. Define.xml has standardized submissions to the Food and Drug Administration, reducing review times from over two years to several months. === Archival data === A data definition specification is the foundation of metadata for scientific data archiving. The Metadata Encoding and Transmission Standard (METS) uses one principle of a DDS: consistent use of key terms to catalog digital objects for global use. The METS schema is a flexible mechanism for encoding descriptive, administrative and structural metadata for a digital library object and expressing complex links between metadata, and can provide a useful standard for the exchange of digital-library objects between repositories. A similar effort is underway to preserve complex data associated with video-game archiving. Preserving Virtual Worlds attempted to address archival-format deficiencies, citing the lack of suitable documentation for interactive fiction and games at the bit level: specifically, the absence of "representation information" needed to map raw bits into higher-level data constructs. Preserving Virtual Worlds 2 is a research project expanding on initial efforts in this field.
Computational intelligence
In computer science, computational intelligence (CI) refers to concepts, paradigms, algorithms and implementations of systems that are designed to show "intelligent" behavior in complex and changing environments. These systems are aimed at mastering complex tasks in a wide variety of technical or commercial areas and offer solutions that recognize and interpret patterns, control processes, support decision-making or autonomously manoeuvre vehicles or robots in unknown environments, among other things. These concepts and paradigms are characterized by the ability to learn or adapt to new situations, to generalize, to abstract, to discover and associate. Nature-analog or nature-inspired methods play a key role in this. CI approaches primarily address those complex real-world problems for which traditional or mathematical modeling is not appropriate for various reasons: the processes cannot be described exactly with complete knowledge, the processes are too complex for mathematical reasoning, they contain some uncertainties during the process, such as unforeseen changes in the environment or in the process itself, or the processes are simply stochastic in nature. Thus, CI techniques are properly aimed at processes that are ill-defined, complex, nonlinear, time-varying and/or stochastic. A recent definition of the IEEE Computational Intelligence Societey describes CI as the theory, design, application and development of biologically and linguistically motivated computational paradigms. Traditionally the three main pillars of CI have been Neural Networks, Fuzzy Systems and Evolutionary Computation. ... CI is an evolving field and at present in addition to the three main constituents, it encompasses computing paradigms like ambient intelligence, artificial life, cultural learning, artificial endocrine networks, social reasoning, and artificial hormone networks. ... Over the last few years there has been an explosion of research on Deep Learning, in particular deep convolutional neural networks. Nowadays, deep learning has become the core method for artificial intelligence. In fact, some of the most successful AI systems are based on CI. However, as CI is an emerging and developing field there is no final definition of CI, especially in terms of the list of concepts and paradigms that belong to it. The general requirements for the development of an “intelligent system” are ultimately always the same, namely the simulation of intelligent thinking and action in a specific area of application. To do this, the knowledge about this area must be represented in a model so that it can be processed. The quality of the resulting system depends largely on how well the model was chosen in the development process. Sometimes data-driven methods are suitable for finding a good model and sometimes logic-based knowledge representations deliver better results. Hybrid models are usually used in real applications. According to actual textbooks, the following methods and paradigms, which largely complement each other, can be regarded as parts of CI: Fuzzy systems Neural networks and, in particular, convolutional neural networks Evolutionary computation and, in particular, multi-objective evolutionary optimization Swarm intelligence Bayesian networks Artificial immune systems Learning theory Probabilistic methods == Relationship between hard and soft computing and artificial and computational intelligence == Artificial intelligence (AI) is used in the media, but also by some of the scientists involved, as a kind of umbrella term for the various techniques associated with it or with CI. Craenen and Eiben state that attempts to define or at least describe CI can usually be assigned to one or more of the following groups: "Relative definition” comparing CI to AI Conceptual treatment of key notions and their roles in CI Listing of the (established) areas that belong to it The relationship between CI and AI has been a frequently discussed topic during the development of CI. While the above list implies that they are synonyms, the vast majority of AI/CI researchers working on the subject consider them to be distinct fields, where either CI is an alternative to AI AI includes CI CI includes AI The view of the first of the above three points goes back to Zadeh, the founder of the fuzzy set theory, who differentiated machine intelligence into hard and soft computing techniques, which are used in artificial intelligence on the one hand and computational intelligence on the other. In hard computing (HC) and traditional AI (e.g. expert systems), inaccuracy and uncertainty are undesirable characteristics of a system, while soft computing (SC) and thus CI focus on dealing with these characteristics. The adjacent figure illustrates this view and lists the most important CI techniques. Another frequently mentioned distinguishing feature is the representation of information in symbolic form in AI and in sub-symbolic form in CI techniques. Hard computing is a conventional computing method based on the principles of certainty and accuracy and it is deterministic. It requires a precisely stated analytical model of the task to be processed and a prewritten program, i.e. a fixed set of instructions. The models used are based on Boolean logic (also called crisp logic), where e.g. an element can be either a member of a set or not and there is nothing in between. When applied to real-world tasks, systems based on HC result in specific control actions defined by a mathematical model or algorithm. If an unforeseen situation occurs that is not included in the model or algorithm used, the action will most likely fail. Soft computing, on the other hand, is based on the fact that the human mind is capable of storing information and processing it in a goal-oriented way, even if it is imprecise and lacks certainty. SC is based on the model of the human brain with probabilistic thinking, fuzzy logic and multi-valued logic. Soft computing can process a wealth of data and perform a large number of computations, which may not be exact, in parallel. For hard problems for which no satisfying exact solutions based on HC are available, SC methods can be applied successfully. SC methods are usually stochastic in nature i.e., they are a randomly defined processes that can be analyzed statistically but not with precision. Up to now, the results of some CI methods, such as deep learning, cannot be verified and it is also not clear what they are based on. This problem represents an important scientific issue for the future. AI and CI are catchy terms, but they are also so similar that they can be confused. The meaning of both terms has developed and changed over a long period of time, with AI being used first. Bezdek describes this impressively and concludes that such buzzwords are frequently used and hyped by the scientific community, science management and (science) journalism. Not least because AI and biological intelligence are emotionally charged terms and it is still difficult to find a generally accepted definition for the basic term intelligence. == History == In 1950, Alan Turing, one of the founding fathers of computer science, developed a test for computer intelligence known as the Turing test. In this test, a person can ask questions via a keyboard and a monitor without knowing whether his counterpart is a human or a computer. A computer is considered intelligent if the interrogator cannot distinguish the computer from a human. This illustrates the discussion about intelligent computers at the beginning of the computer age. The term Computational Intelligence was first used as the title of the journal of the same name in 1985 and later by the IEEE Neural Networks Council (NNC), which was founded 1989 by a group of researchers interested in the development of biological and artificial neural networks. On November 21, 2001, the NNC became the IEEE Neural Networks Society, to become the IEEE Computational Intelligence Society two years later by including new areas of interest such as fuzzy systems and evolutionary computation. The NNC helped organize the first IEEE World Congress on Computational Intelligence in Orlando, Florida in 1994. On this conference the first clear definition of Computational Intelligence was introduced by Bezdek: A system is computationally intelligent when it: deals with only numerical (low-level) data, has pattern-recognition components, does not use knowledge in the AI sense; and additionally when it (begins to) exhibit (1) computational adaptivity; (2) computational fault tolerance; (3) speed approaching human-like turnaround and (4) error rates that approximate human performance. Today, with machine learning and deep learning in particular utilizing a breadth of supervised, unsupervised, and reinforcement learning approaches, the CI landscape has been greatly enhanced, with novell intelligent approaches. == The main algorithmic approaches of CI and their applicati
TikTokification
TikTokification (also written TikTok-ification) is a term used to describe the widespread adoption of TikTok's short-form, vertical video format and its algorithmic content-delivery model across the broader social media landscape. The phenomenon encompasses the strategic and cultural changes made by competing platforms such as Instagram, YouTube, Facebook, Snapchat, and LinkedIn in response to TikTok's global dominance. Beyond platform design, the term is also used more broadly to describe shifts in media consumption habits, advertising strategies, and, more critically, the potential cognitive and psychological effects associated with constant short-form video consumption. == Background == === Origins of short-form video === The short-form video format predates TikTok. Vine, launched in 2013, popularised six-second looping videos before shutting down in 2017. TikTok itself, known as Douyin in the Chinese market, was created by the Chinese technology company ByteDance in September 2016. Following its international expansion and its 2018 merger with Musical.ly, TikTok grew rapidly. By 2020, the application had surpassed two billion total downloads worldwide, with over 800 million monthly active users. A key driver of TikTok's success was its recommendation algorithm. The platform's "For You Page" (FYP) serves content to users based on behaviour rather than follower count, making it possible for unknown creators to achieve widespread reach organically. Analysts noted that TikTok serves "fast, visually engaging, and authentic videos that feel more like entertainment than advertising," fundamentally reshaping consumer expectations of digital content. TikTok has been described as "the center of the internet for young people," where users go for entertainment, news, trends, and shopping. As of the mid-2020s, TikTok had approximately 1.12 billion monthly active users. == Platform responses == TikTok's success compelled nearly every major social media platform to restructure its product around short-form video. In 2020, Instagram launched Reels and YouTube launched Shorts, both directly in response to TikTok's growth. Platforms like Meta's Instagram Reels and Google's YouTube Shorts subsequently expanded aggressively, launching new features, creator tools, and even considering separate standalone applications to compete. LinkedIn, traditionally a professional networking site, began experimenting with TikTok-style short-form vertical video feeds. Facebook launched a singular unified video feed combining Reels, long videos, and live videos, similar in structure to TikTok's feed. Snapchat redesigned its application to combine Stories and Spotlight into a unified entertainment feed. YouTube extended its Shorts format to allow videos up to three minutes in length, up from the previous limit of sixty seconds, as of October 2024. Despite these adaptations, experts noted that none of TikTok's rivals had matched its algorithmic precision as of mid-2025. == Societal and cultural impact == === Media and journalism === News organisations have also been affected by TikTokification. Short-form video grew rapidly as a format for news content, driven in large part by TikTok's popularity. According to Pew Research Center, 17% of adults in the United States reported regularly getting news from TikTok in 2024, with 63% of teenagers saying they used the platform as a news source. In response, major publishers began creating bespoke short-form content for TikTok's audience, with organisations such as the BBC building dedicated internal TikTok teams. === Advertising and commerce === TikTokification has had significant effects on the advertising industry. US social video advertising spending was projected to surpass linear television advertising spending for the first time in 2025. Global social commerce sales were projected to reach approximately $900 billion in 2025, with platforms like Douyin and TikTok driving a large share of that growth. TikTok itself generated an estimated $23.6 billion in advertising revenue in 2024. Short-form video has been described as bridging the gap between brand awareness and direct conversion. Surveys have found that consumers trust user-generated content 8.7 times more than influencer content and 6.6 times more than branded content, prompting brands to favour creator-led video formats. === Attention spans and cognitive effects === A growing body of research has examined the cognitive consequences of heavy short-form video consumption, a set of effects sometimes referred to as "TikTok Brain." A large systematic review and meta-analysis published in Psychological Bulletin, analysing data from 98,299 participants across 71 studies, found that the more short-form video content a person watches, the poorer their cognitive performance in attention and inhibitory control. The review also found that greater engagement with short-form video was associated with higher levels of anxiety, depression, and stress, as well as sleep disturbances. The platform's inherent demand for engaging content has resulted in the proliferation of sludge content, a genre of split screen video with the main video on the top and an unrelated attention-grabbing video on the bottom, typically repetitive gameplay (notably of the endless runner mobile game Subway Surfers) or oddly satisfying videos, designed to maximize viewer retention in cases where the main video may appear uninteresting and would normally cause the viewer to skip it. Sludge content is often described as overstimulating, reflecting and contributing to declining attention spans, though the scholarly evidence supporting such claims is not conclusive. Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, noted that "infinite scrolling and short-form video are designed to capture your attention in short bursts," contrasting this with earlier entertainment formats that guided audiences through longer narratives. Research suggests that children and teenagers may be particularly vulnerable, with early exposure to rapid frame changes potentially conditioning the brain's neural pathways to require constant stimulation, making it more challenging to engage with slower-paced activities. A separate study published in Nature Communications by researchers at the Technical University of Denmark documented a notable decrease in collective attention span over time, attributing it in part to the increasing volume and pace of content production and consumption online. Researchers caution, however, that the majority of relevant studies are cross-sectional, meaning they capture data at a single point in time and cannot establish causality. It remains possible that individuals with pre-existing conditions such as anxiety or attention deficits may be more likely to engage heavily with these platforms as a coping mechanism. === Academic and sociological analysis === Scholars have framed TikTokification within the context of the attention economy. A 2024 academic analysis described TikTok as representing "a new paradigm of social media communication" shaped by youth culture, mobile technology, and the economics of attention, in which spectators become active contributors to a shared content pipeline. The same analysis noted that TikTok "reflects a new mode of communication influenced by avant-garde cinema, the use of mobile technology, and the social habits of particular social groups." US social media users were projected to spend 61.1% of their time on social networks watching videos in 2025, up from 33.3% in 2019, before TikTok became widely popular, underscoring the scale of the behavioural shift. == Monetisation challenges == Despite high engagement levels, monetising short-form video has remained difficult for platforms and creators alike. Unlike long-form YouTube content, short clips offer limited space for advertisers to insert advertisements. YouTube Shorts pays approximately four cents per 1,000 views, considerably less than its long-form counterpart. From 2025 onward, platforms began introducing creator funds, advertisements, and AI-driven content recommendations as part of broader efforts to make short-form video economically sustainable for creators.