In natural language processing, latent Dirichlet allocation (LDA) is a generative statistical model that explains how a collection of text documents can be described by a set of unobserved "topics." For example, given a set of news articles, LDA might discover that one topic is characterized by words like "president", "government", and "election", while another is characterized by "team", "game", and "score". It is one of the most common topic models. The LDA model was first presented as a graphical model for population genetics by J. K. Pritchard, M. Stephens and P. Donnelly in 2000. The model was subsequently applied to machine learning by David Blei, Andrew Ng, and Michael I. Jordan in 2003. Although its most frequent application is in modeling text corpora, it has also been used for other problems, such as in clinical psychology, social science, and computational musicology. The core assumption of LDA is that documents are represented as a random mixture of latent topics, and each topic is characterized by a probability distribution over words. The model is a generalization of probabilistic latent semantic analysis (pLSA), differing primarily in that LDA treats the topic mixture as a Dirichlet prior, leading to more reasonable mixtures and less susceptibility to overfitting. Learning the latent topics and their associated probabilities from a corpus is typically done using Bayesian inference, often with methods like Gibbs sampling or variational Bayes. == History == In the context of population genetics, LDA was proposed by J. K. Pritchard, M. Stephens and P. Donnelly in 2000. LDA was applied in machine learning by David Blei, Andrew Ng and Michael I. Jordan in 2003. == Overview == === Population genetics === In population genetics, the model is used to detect the presence of structured genetic variation in a group of individuals. The model assumes that alleles carried by individuals under study have origin in various extant or past populations. The model and various inference algorithms allow scientists to estimate the allele frequencies in those source populations and the origin of alleles carried by individuals under study. The source populations can be interpreted ex-post in terms of various evolutionary scenarios. In association studies, detecting the presence of genetic structure is considered a necessary preliminary step to avoid confounding. === Clinical psychology, mental health, and social science === In clinical psychology research, LDA has been used to identify common themes of self-images experienced by young people in social situations. Other social scientists have used LDA to examine large sets of topical data from discussions on social media (e.g., tweets about prescription drugs). Additionally, supervised Latent Dirichlet Allocation with covariates (SLDAX) has been specifically developed to combine latent topics identified in texts with other manifest variables. This approach allows for the integration of text data as predictors in statistical regression analyses, improving the accuracy of mental health predictions. One of the main advantages of SLDAX over traditional two-stage approaches is its ability to avoid biased estimates and incorrect standard errors, allowing for a more accurate analysis of psychological texts. In the field of social sciences, LDA has proven to be useful for analyzing large datasets, such as social media discussions. For instance, researchers have used LDA to investigate tweets discussing socially relevant topics, like the use of prescription drugs and cultural differences in China. By analyzing these large text corpora, it is possible to uncover patterns and themes that might otherwise go unnoticed, offering valuable insights into public discourse and perception in real time. === Musicology === In the context of computational musicology, LDA has been used to discover tonal structures in different corpora. === Machine learning === One application of LDA in machine learning – specifically, topic discovery, a subproblem in natural language processing – is to discover topics in a collection of documents, and then automatically classify any individual document within the collection in terms of how "relevant" it is to each of the discovered topics. A topic is considered to be a set of terms (i.e., individual words or phrases) that, taken together, suggest a shared theme. For example, in a document collection related to pet animals, the terms dog, spaniel, beagle, golden retriever, puppy, bark, and woof would suggest a DOG_related theme, while the terms cat, siamese, Maine coon, tabby, manx, meow, purr, and kitten would suggest a CAT_related theme. There may be many more topics in the collection – e.g., related to diet, grooming, healthcare, behavior, etc. that we do not discuss for simplicity's sake. (Very common, so called stop words in a language – e.g., "the", "an", "that", "are", "is", etc., – would not discriminate between topics and are usually filtered out by pre-processing before LDA is performed. Pre-processing also converts terms to their "root" lexical forms – e.g., "barks", "barking", and "barked" would be converted to "bark".) If the document collection is sufficiently large, LDA will discover such sets of terms (i.e., topics) based upon the co-occurrence of individual terms, though the task of assigning a meaningful label to an individual topic (i.e., that all the terms are DOG_related) is up to the user, and often requires specialized knowledge (e.g., for collection of technical documents). The LDA approach assumes that: The semantic content of a document is composed by combining one or more terms from one or more topics. Certain terms are ambiguous, belonging to more than one topic, with different probability. (For example, the term training can apply to both dogs and cats, but are more likely to refer to dogs, which are used as work animals or participate in obedience or skill competitions.) However, in a document, the accompanying presence of specific neighboring terms (which belong to only one topic) will disambiguate their usage. Most documents will contain only a relatively small number of topics. In the collection, e.g., individual topics will occur with differing frequencies. That is, they have a probability distribution, so that a given document is more likely to contain some topics than others. Within a topic, certain terms will be used much more frequently than others. In other words, the terms within a topic will also have their own probability distribution. When LDA machine learning is employed, both sets of probabilities are computed during the training phase, using Bayesian methods and an expectation–maximization algorithm. LDA is a generalization of older approach of probabilistic latent semantic analysis (pLSA), The pLSA model is equivalent to LDA under a uniform Dirichlet prior distribution. pLSA relies on only the first two assumptions above and does not care about the remainder. While both methods are similar in principle and require the user to specify the number of topics to be discovered before the start of training (as with k-means clustering) LDA has the following advantages over pLSA: LDA yields better disambiguation of words and a more precise assignment of documents to topics. Computing probabilities allows a "generative" process by which a collection of new "synthetic documents" can be generated that would closely reflect the statistical characteristics of the original collection. Unlike LDA, pLSA is vulnerable to overfitting especially when the size of corpus increases. The LDA algorithm is more readily amenable to scaling up for large data sets using the MapReduce approach on a computing cluster. == Model == With plate notation, which is often used to represent probabilistic graphical models (PGMs), the dependencies among the many variables can be captured concisely. The boxes are "plates" representing replicates, which are repeated entities. The outer plate represents documents, while the inner plate represents the repeated word positions in a given document; each position is associated with a choice of topic and word. The variable names are defined as follows: M denotes the number of documents N is number of words in a given document (document i has N i {\displaystyle N_{i}} words) α is the parameter of the Dirichlet prior on the per-document topic distributions β is the parameter of the Dirichlet prior on the per-topic word distribution θ i {\displaystyle \theta _{i}} is the topic distribution for document i φ k {\displaystyle \varphi _{k}} is the word distribution for topic k z i j {\displaystyle z_{ij}} is the topic for the j-th word in document i w i j {\displaystyle w_{ij}} is the specific word. The fact that W is grayed out means that words w i j {\displaystyle w_{ij}} are the only observable variables, and the other variables are latent variables. As proposed in the original paper, a sparse Dirichlet prior can be used to model the to
Princh
Princh is a Danish software company, which is headquartered in Aarhus, Denmark. Founded in 2015, Princh develops cloud printing and electronic payment products. The company is headquartered in the city of Aarhus. While utilizing a smartphone or web app, users can locate a nearby printer to their current location, get directions to access said printer, and/or authorize a print and pay for the print job in question. The product is available as a native mobile apps for Android and iOS, as well as on web and desktop products for businesses and libraries. The app connects a network of printer owners and users around the world. Princh supports an array of printable files. == History == The company was founded in 2015. The company is currently based in the southern part of Aarhus. The Princh printing service was officially launched on June 23, 2015. Currently, Princh is available as a service in a multitude of locations such as print shops, libraries, hotels, or universities. Princh is a popular printing and payment product among libraries and can among other places be found in Denmark, Sweden, Norway, Germany, United Kingdom, United States, and Canada. == How it works == With the Princh app, users will be able to locate their nearest printer. Once the user is at the printer, the user chooses the document to be printed out and shares it with the Princh app. The user then selects the desired nearby printer entering the printer ID number or scanning the QR-code located on top of the printer, pays electronically and the print job is processed by the printer. Printer owners get access to a personal control panel where they can set printing prices and monitor all Princh activity for their business. == Notes and references ==
Identity column
An identity column is a column (also known as a field) in a database table that is made up of values generated by the database. This is much like an AutoNumber field in Microsoft Access or a sequence in Oracle. Because the concept is so important in database science, many RDBMS systems implement some type of generated key, although each has its own terminology. Today a popular technique for generating identity is to generate a random UUID. An identity column differs from a primary key in that its values are managed by the server and usually cannot be modified. In many cases an identity column is used as a primary key; however, this is not always the case. It is a common misconception that an identity column will enforce uniqueness; however, this is not the case. If you want to enforce uniqueness on the column you must include the appropriate constraint too. In Microsoft SQL Server you have options for both the seed (starting value) and the increment. By default the seed and increment are both 1. == Code samples == or In PostgreSQL == Related functions == It is often useful or necessary to know what identity value was generated by an INSERT command. Microsoft SQL Server provides several functions to do this: @@IDENTITY provides the last value generated on the current connection in the current scope, while IDENT_CURRENT(tablename) provides the last value generated, regardless of the connection or scope it was created on. Example:
Reflection lines
Engineers use reflection lines to judge a surface's quality. Reflection lines reveal surface flaws, particularly discontinuities in normals indicating that the surface is not C 2 {\displaystyle C^{2}} . Reflection lines may be created and examined on physical surfaces or virtual surfaces with the help of computer graphics. For example, the shiny surface of an automobile body is illuminated with reflection lines by surrounding the car with parallel light sources. Virtually, a surface can be rendered with reflection lines by modulating the surfaces point-wise color according to a simple calculation involving the surface normal, viewing direction and a square wave environment map. == Mathematical definition == Consider a point p {\displaystyle p} on a surface M {\displaystyle M} with (normalized) normal n {\displaystyle n} . If an observer views this point from infinity at view direction v {\displaystyle v} then the reflected view direction r {\displaystyle r} is: r = v − 2 ( n ⋅ v ) n . {\displaystyle r=v-2(n\cdot v)n.} (The vector v {\displaystyle v} is decomposed into its normal part v n = ( n ⋅ v ) v {\displaystyle v_{n}=(n\cdot v)v} and tangential part v t = v − v n {\displaystyle v_{t}=v-v_{n}} . Upon reflection, the tangential part is kept and the normal part is negated.) For reflection lines we consider the surface M {\displaystyle M} surrounded by parallel lines with direction a {\displaystyle a} , representing infinite, non-dispersive light sources. For each point p {\displaystyle p} on M {\displaystyle M} we determine which line is seen from direction v {\displaystyle v} . The position on each line is of no interest. Define the vector r p {\displaystyle r_{p}} to be the reflection direction r {\displaystyle r} projected onto a plane P {\displaystyle P} that is orthogonal to a {\displaystyle a} : r p = r − ( r ⋅ a ) a {\displaystyle r_{p}=r-(r\cdot a)a} and similarly let v p {\displaystyle v_{p}} be the viewing direction projected onto P {\displaystyle P} : v p = v − ( v ⋅ a ) a {\displaystyle v_{p}=v-(v\cdot a)a} Finally, define v o {\displaystyle v_{o}} to be the direction lying in P {\displaystyle P} perpendicular to a {\displaystyle a} and v p {\displaystyle v_{p}} : v o = a × v p {\displaystyle v_{o}=a\times v_{p}} Using these vectors, the reflection line function θ ( p ) : M → ( − π , π ] {\displaystyle \theta (p):M\rightarrow (-\pi ,\pi ]} is a scalar function mapping points p {\displaystyle p} on the surface to angles between v p {\displaystyle v_{p}} and r p {\displaystyle r_{p}} : θ = arctan ( r p ⋅ v o , r p ⋅ v p ) {\displaystyle \theta =\arctan {(r_{p}\cdot v_{o},r_{p}\cdot v_{p})}} where a r c t a n ( y , x ) {\displaystyle arctan(y,x)} is the atan2 function producing a number in the range ( − π , π ] {\displaystyle (-\pi ,\pi ]} . ( v p {\displaystyle v_{p}} and v o {\displaystyle v_{o}} can be viewed as a local coordinate system in P {\displaystyle P} with x {\displaystyle x} -axis in direction v p {\displaystyle v_{p}} and y {\displaystyle y} -axis in direction v o {\displaystyle v_{o}} .) Finally, to render the reflection lines positive values θ > 0 {\displaystyle \theta >0} are mapped to a light color and non-positive values to a dark color. == Highlight lines == Highlight lines are a view-independent alternative to reflection lines. Here the projected normal is directly compared against some arbitrary vector x {\displaystyle x} perpendicular to the light source: θ = arctan ( n a ⋅ a ⊥ , n a ⋅ x ) {\displaystyle \theta =\arctan {(n_{a}\cdot a^{\perp },n_{a}\cdot x)}} where n a {\displaystyle n_{a}} is the surface normal projected on the light source plane P {\displaystyle P} : n a ^ / | n a ^ | , n a ^ = n − ( n ⋅ a ) a {\displaystyle {\hat {n_{a}}}/|{\hat {n_{a}}}|,{\hat {n_{a}}}=n-(n\cdot a)a} The relationship between reflection lines and highlight lines is likened to that between specular and diffuse shading.
Control-flow integrity
Control-flow integrity (CFI) is a general term for computer security techniques that prevent a wide variety of malware attacks from redirecting the flow of execution (the control flow) of a program. == Background == A computer program commonly changes its control flow to make decisions and use different parts of the code. Such transfers may be direct, in that the target address is written in the code itself, or indirect, in that the target address itself is a variable in memory or a CPU register. In a typical function call, the program performs a direct call, but returns to the caller function using the stack – an indirect backward-edge transfer. When a function pointer is called, such as from a virtual table, we say there is an indirect forward-edge transfer. Attackers seek to inject code into a program to make use of its privileges or to extract data from its memory space. Before executable code was commonly made read-only, an attacker could arbitrarily change the code as it is run, targeting direct transfers or even do with no transfers at all. After W^X became widespread, an attacker wants to instead redirect execution to a separate, unprotected area containing the code to be run, making use of indirect transfers: one could overwrite the virtual table for a forward-edge attack or change the call stack for a backward-edge attack (return-oriented programming). CFI is designed to protect indirect transfers from going to unintended locations. == Techniques == Associated techniques include code-pointer separation (CPS), code-pointer integrity (CPI), stack canaries, shadow stacks (SS), and vtable pointer verification. These protections can be classified into either coarse-grained or fine-grained based on the number of targets restricted. A coarse-grained forward-edge CFI implementation, could, for example, restrict the set of indirect call targets to any function that may be indirectly called in the program, while a fine-grained one would restrict each indirect call site to functions that have the same type as the function to be called. Similarly, for a backward edge scheme protecting returns, a coarse-grained implementation would only allow the procedure to return to a function of the same type (of which there could be many, especially for common prototypes), while a fine-grained one would enforce precise return matching (so it can return only to the function that called it). == Implementations == Related implementations are available in Clang (LLVM front-end),, GNU Compiler Collection, Microsoft's Control Flow Guard and Return Flow Guard, Google's Indirect Function-Call Checks and Reuse Attack Protector (RAP). === LLVM/Clang === The LLVM compiler's C/C++ front-end Clang provides a number of "CFI" schemes that works on the forward edge by checking for errors in virtual tables and type casts. Not all of the schemes are supported on all platforms and most of them, the exception being two "kcfi" schemes intended for low-level kernel software, depends on link-time optimization (LTO) to know what functions are supposed to be called in normal cases. Also provided is a separate "shadow call stack" (SCS) instrumentation pass that defends on the backward edge by checking for call stack modifications, available only for the aarch64 and RISC-V ISAs. And due to use of a shared processor register SCS is only enforceable on certain ABIs or if in other ways it is ensured that any other software using the register set (thread/processor) does not interfere with this use. Google has shipped Android with the Linux kernel compiled by Clang with link-time optimization (LTO) and CFI enabled since 2018. Even though SCS is available for the Linux kernel as an option, and support is also available for Android's system components it is recommended only to enable it for components for which it can be ensured that no third party code is loaded. === GCC === The GNU Compiler Collection implemented a "shadow call stack" compatible with Clang for aarch64 in v12 released in 2022. This feature is primarily intended for building the Linux kernel as support is missing from GCC user space libraries. === Intel Control-flow Enforcement Technology === Intel Control-flow Enforcement Technology (CET) detects compromises to control flow integrity with a shadow stack (SS) and indirect branch tracking (IBT). The kernel must map a region of memory for the shadow stack not writable to user space programs except by special instructions. The shadow stack stores a copy of the return address of each CALL. On a RET, the processor checks if the return address stored in the normal stack and shadow stack are equal. If the addresses are not equal, the processor generates an INT #21 (Control Flow Protection Fault). Indirect branch tracking detects indirect JMP or CALL instructions to unauthorized targets. It is implemented by adding a new internal state machine in the processor. The behavior of indirect JMP and CALL instructions is changed so that they switch the state machine from IDLE to WAIT_FOR_ENDBRANCH. In the WAIT_FOR_ENDBRANCH state, the next instruction to be executed is required to be the new ENDBRANCH instruction (ENDBR32 in 32-bit mode or ENDBR64 in 64-bit mode), which changes the internal state machine from WAIT_FOR_ENDBRANCH back to IDLE. Thus every authorized target of an indirect JMP or CALL must begin with ENDBRANCH. If the processor is in a WAIT_FOR_ENDBRANCH state (meaning, the previous instruction was an indirect JMP or CALL), and the next instruction is not an ENDBRANCH instruction, the processor generates an INT #21 (Control Flow Protection Fault). On processors not supporting CET indirect branch tracking, ENDBRANCH instructions are interpreted as NOPs and have no effect. === Microsoft Control Flow Guard === Control Flow Guard (CFG) was first released for Windows 8.1 Update 3 (KB3000850) in November 2014. Developers can add CFG to their programs by adding the /guard:cf linker flag before program linking in Visual Studio 2015 or newer. As of Windows 10 Creators Update (Windows 10 version 1703), the Windows kernel is compiled with CFG. The Windows kernel uses Hyper-V to prevent malicious kernel code from overwriting the CFG bitmap. CFG operates by creating a per-process bitmap, where a set bit indicates that the address is a valid destination. Before performing each indirect function call, the application checks if the destination address is in the bitmap. If the destination address is not in the bitmap, the program terminates. This makes it more difficult for an attacker to exploit a use-after-free by replacing an object's contents and then using an indirect function call to execute a payload. ==== Implementation details ==== For all protected indirect function calls, the _guard_check_icall function is called, which performs the following steps: Convert the target address to an offset and bit number in the bitmap. The highest 3 bytes are the byte offset in the bitmap The bit offset is a 5-bit value. The first four bits are the 4th through 8th low-order bits of the address. The 5th bit of the bit offset is set to 0 if the destination address is aligned with 0x10 (last four bits are 0), and 1 if it is not. Examine the target's address value in the bitmap If the target address is in the bitmap, return without an error. If the target address is not in the bitmap, terminate the program. ==== Bypass techniques ==== There are several generic techniques for bypassing CFG: Set the destination to code located in a non-CFG module loaded in the same process. Find an indirect call that was not protected by CFG (either CALL or JMP). Use a function call with a different number of arguments than the call is designed for, causing a stack misalignment, and code execution after the function returns (patched in Windows 10). Use a function call with the same number of arguments, but one of pointers passed is treated as an object and writes to a pointer-based offset, allowing overwriting a return address. Overwrite the function call used by the CFG to validate the address (patched in March 2015) Set the CFG bitmap to all 1's, allowing all indirect function calls Use a controlled-write primitive to overwrite an address on the stack (since the stack is not protected by CFG) === Microsoft eXtended Flow Guard === eXtended Flow Guard (XFG) has not been officially released yet, but is available in the Windows Insider preview and was publicly presented at Bluehat Shanghai in 2019. XFG extends CFG by validating function call signatures to ensure that indirect function calls are only to the subset of functions with the same signature. Function call signature validation is implemented by adding instructions to store the target function's hash in register r10 immediately prior to the indirect call and storing the calculated function hash in the memory immediately preceding the target address's code. When the indirect call is made, the XFG validation function compares the value in r10 to the target
Autonomous logistics
Autonomous logistics describes systems that provide unmanned, autonomous transfer of equipment, baggage, people, information or resources from point-to-point with minimal human intervention. Autonomous logistics is a new area being researched and currently there are few papers on the topic, with even fewer systems developed or deployed. With web enabled cloud software there are companies focused on developing and deploying such systems which will begin coming online in 2018. == Autonomous logistics vehicles == There are several subclasses of autonomous logistics vehicles: Ground autonomous logistics Based on Unmanned ground vehicle technology, a large autonomous logistics tracked carrier, which can be deployed in a tropical forest for day and night, has been developed. Another example is the TerraMax autonomous truck based on Oshkosh's Medium Tactical Vehicle Replacement (MTVR) military truck platform. Most recently, TerraMax competed in the 2007 Darpa Urban Challenge. The MTVR was designed for the U.S. Marine Corps with a 70% off-road mission profile. TerraMax's unmanned ground vehicle kit does not interfere with the conventional operation of the vehicle. A robust sensor suite allows for 360-degree situational awareness around TerraMax. Elements of the autonomous navigation kit could be used to enhance driver awareness. The complete kit could be used in applications such as snow removal on airport runways. Aerial autonomous logistics Based on unmanned aerial vehicle technology, aerial autonomous logistics (or logistics UAVs) provides transfer of resources and equipment in disaster relief situations, replenishment operations, reconnaissance operations where information is gathered, and general parcel or package delivery. Space autonomous logistics Describes the ability to provide logistics to and from space, be that orbital, lunar or beyond. Current space logistics vehicle examples are the Progress spacecraft, Russian expendable freighter uncrewed resupply spacecraft and the Automated Transfer Vehicle, expendable uncrewed resupply spacecraft developed by the European Space Agency. Above Water autonomous logistics Based on unmanned surface vehicle technology, this class of vehicles provides a range of surface fleet replenishment and equipment transfer capabilities. Subsea autonomous logistics Using autonomous underwater vehicle technology, these vehicles provide re-supply to underwater facilities, reconnaissance of underwater structures, emergency recovery capability, and so on. == Agent-based logistics == Shipping containers handle most of today's intercontinental transport of packaged goods. Managing them in terms of planning and scheduling is a challenging task due to the complexity and dynamics of the involved processes. Hence, recent developments show an increasing trend towards autonomous control with software agents acting on behalf of the logistic objects. Despite the high degree of autonomy it is still necessary to cooperate in order to achieve certain goals. The current trends and recent changes in logistics lead to new, complex and partially conflicting requirements for logistic planning and control systems. Due to the distributed nature of logistics, the usage of agent technology is promising. Due to the mobile nature of logistics, the usage of mobile agent technology is promising as well. Scenarios of usage of mobile agents in logistics has been envisioned.
Trebel (music app)
Trebel is an on-demand music download and discovery platform developed by M&M Media Inc. The company's business model aims to combat digital music piracy by giving users access to on-demand music at no cost while delivering fair compensation to artists and music rights holders. Trebel has a patent that allows it to market itself as the only international music service in which users can legally download music and listen to it offline for free. As of March 2023, Trebel has a catalog of 75 million songs from record labels such as Universal Music Group, Sony Music Entertainment, Warner Music Group and hundreds of independent labels. Trebel is based in Stamford, Connecticut. with additional locations in Mexico City, Jakarta, Bogota, Los Angeles and Miami. The app is available in the Apple App Store, Google Play Store, and Huawei AppGallery. == History == Trebel was founded in 2014 by Gary Mekikian, who was previously the co-founder of answerFriend, Inc., which commercialized web based question-answering technologies and merged with Electric Knowledge, forming InQuira. This company was eventually acquired by Oracle Corporation in 2011. His co-founders at Trebel include Stanford classmates Corey Jones and Luis Soto Durazo, as well as his daughters Grace and Juliette. Mekikian envisioned Trebel as an alternative to music piracy after a high school classmate of his daughters was targeted by cyberattackers while illegally downloading music online. Trebel was initially released in 2015 under the name Project Carmen to students at Ohio State, Santa Monica College, Cal State Fullerton, UCLA and Long Beach State. In its original incarnation, the service planned to target students at 3,000 universities and 30,000 high schools in the United States. A beta version of the app was introduced in 2016 with content from Universal Music Group and Warner Music Group. Trebel launched commercially in the United States and Mexico in 2018. In 2018, Mexican mass-media corporation Televisa also became a minority investor in Trebel. In May 2020, during the early months of the COVID-19 pandemic, Trebel was a digital broadcast partner for Se Agradece, a concert produced in Mexico by Televisa to honor frontline COVID workers that featured artists such as Rosalia, J Balvin, Maluma and Ricky Martin. In June 2021, Trebel reached 3 million monthly active users. In October 2021, Trebel signed a music licensing agreement with Merlin Network, the licensing agency for the independent music sector that controls an estimated 12% of the global digital recorded music market. In January 2022, Trebel announced a strategic alliance with MNC Corporation, an Indonesian media conglomerate, which also became a minority backer of the company. In March 2022, Trebel reported 5.2 million monthly active users as a result of growth in Latin America. In the same month,, Latin music star Maluma became a backer of Trebel and an advisor to Gary Mekikian, helping expand the service throughout Latin America. On April 18, 2022, Trebel launched in Indonesia during the finale of the music competition show X Factor Indonesia. Trebel also signed a deal that month with Soccer Media Solutions, a sports and entertainment marketing agency in Mexico, to sell Trebel’s premium advertising inventory through Soccer Media. In May 2022, Guillermo Ochoa, goalkeeper for the Mexican national soccer team, invested in Trebel and became an ambassador for the company. On October 2, 2022, Trebel collaborated with Musica Studios, one of the largest music companies in Indonesia, on the production of a music festival in Jakarta titled Trebel Music Fest. The event featured performances by top Indonesian music artists such as Noah, Nidji, and d'Masiv. In October 2022, Trebel launched in Colombia. The service reached 1.2 million monthly active users in Colombia six months after launching. In December 2022, Trebel collaborated with KFC in Indonesia on the release of a KFC digital music program using a product called Trebel Max. As part of the program, KFC customers who bought the Crazy Superstar Combo package at KFC received a subscription to Trebel Max for 30 days. Trebel announced the launch of Trebel AI in May 2023. Trebel AI uses ChatGPT-powered technology to generate playlists based on natural language queries from users. In Indonesia, the Trebel AI feature was announced during a broadcast of the show Indonesian Idol XII that took place on May 8, 2023. In July 2023, Trebel reached more than 13 million monthly active users. In November 2023, Trebel became a featured app on the Discord app directory. Discord users that add the Trebel bot to their servers have access to Trebel's on-demand music library and have the exclusive privilege of being DJ's during server sessions with up to 150 concurrent listeners. == Platform == === Features === Trebel has a patent that allows it to market itself as the only international music service in which users can legally download music and listen to it offline for free. As of March 2023, Trebel has a catalog of 75 million songs from record labels such as Universal Music Group, Sony Music Entertainment, Warner Music Group and hundreds of independent labels. Trebel offers unlimited music downloads that are playable in the app by registered users only. Offline listening is free to all users and not blocked by a paywall. Users can search for music based on song, artist, album, browsing friends' recent activity, and through other users' playlists. The app also offers free cloud storage for downloaded songs. Trebel also contains a feature called SongID, which identifies music being played nearby using a short sample, then offers it for download on the service. Podcasts are available for free listening on the service as well. === Business model === Trebel uses a business model that generates revenue from the sale of digital advertising as well as user interactions with branded experiences, and consumption of virtual goods within the app (akin to mobile games). The app also features a brand takeover feature called Trebel Max, which offers unlimited access in exchange for users engaging with experiences offered by specific brands. Trebel’s brand partners include Uber, KFC, Walmart, Coca-Cola, Amazon and P&G. === Content === In September 2022, Trebel secured an exclusive release of the song “Suara Hatiku” by Indonesian actress Amanda Monopo. As of March 2023, Trebel offers 75 million songs through licensing agreements with Universal Music Group, Sony Music Entertainment, Warner Music Group and global indie rights agency Merlin. == Awards == In 2023, Trebel won three Google Play awards including "Best App of 2023", "Best Everyday Essentials" and "Users' Choice".