Trigger list in its most general meaning refers to a list whose items are used to initiate ("trigger") certain actions. == United States: Private financial information == In the United States, when a person applies for a mortgage loan, the lender makes a credit inquiry about the potential borrower from the national credit bureaus, Equifax, Experian and TransUnion. Unless the borrower is opted out, the credit bureaus put the applicants onto a "trigger list" of "leads" about persons who are interested in new loans. These lists are sold to numerous lenders all over the United States, and soon after the application the applicant starts receiving offers from all parts of the country. The trigger lists contain a significant amount of personal financial information. Among the buyers of trigger lists are "lead generators" which resell filtered information to borrowers, e.g., of people who live in a certain area and have a certain credit score. While the Federal Trade Commission considers the market of "trigger lists" to be a legal business, many people and organizations (such as the National Association of Mortgage Brokers) consider this a serious breach of privacy and lobby for putting this practice under regulatory controls. As of now, American consumers may opt-out from "trigger lists" by calling 1-888-5-OPTOUT (1-888-567-8688). == Nuclear non-proliferation == The Zangger Committee and the Nuclear Suppliers Group maintain lists of items that may contribute to nuclear proliferation; The nuclear non-proliferation treaty forbids its members to export such items to non-treaty members. these items are said to trigger the countries' responsibilities under the NPT, hence the name.
Standard test image
A standard test image is a digital image file used across different institutions to test image processing and image compression algorithms. By using the same standard test images, different labs are able to compare results, both visually and quantitatively. The images are in many cases chosen to represent natural or typical images that a class of processing techniques would need to deal with. Other test images are chosen because they present a range of challenges to image reconstruction algorithms, such as the reproduction of fine detail and textures, sharp transitions and edges, and uniform regions. == Historical origins == Test images as transmission system calibration material probably date back to the original Paris to Lyon pantelegraph link. Analogue fax equipment (and photographic equipment for the printing trade) were the largest user groups of the standardized image for calibration technology until the coming of television and digital image transmission systems. == Common test image resolutions == The standard resolution of the images is usually 512×512 or 720×576. Most of these images are available as TIFF files from the University of Southern California's Signal and Image Processing Institute. Kodak has released 768×512 images, available as PNGs, that was originally on Photo CD with higher resolution, that are widely used for comparing image compression techniques.
Viral marketing
Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr
Big memory
Big-memory computers are machines with a large amount of random-access memory (RAM). The computers are required for databases, graph analytics, or more generally, high-performance computing, data science, and big data. Some database systems called in-memory databases are designed to run mostly in memory, rarely if ever retrieving data from disk or flash memory. See list of in-memory databases. == Details == The performance of big-memory systems depends on how the central processing units (CPUs) access the memory, via a conventional memory controller or via non-uniform memory access (NUMA). Performance also depends on the size and design of the CPU cache. Performance also depends on operating system (OS) design. The huge pages feature in Linux and other OSes can improve the efficiency of virtual memory. The transparent huge pages feature in Linux can offer better performance for some big-memory workloads. The "Large-Page Support" in Microsoft Windows enables server applications to establish large-page memory regions which are typically three orders of magnitude larger than the native page size.
Strong cryptography
Strong cryptography or cryptographically strong are general terms used to designate the cryptographic algorithms that, when used correctly, provide a very high (usually insurmountable) level of protection against any eavesdropper, including the government agencies. There is no precise definition of the boundary line between the strong cryptography and (breakable) weak cryptography, as this border constantly shifts due to improvements in hardware and cryptanalysis techniques. These improvements eventually place the capabilities once available only to the NSA within the reach of a skilled individual, so in practice there are only two levels of cryptographic security, "cryptography that will stop your kid sister from reading your files, and cryptography that will stop major governments from reading your files" (Bruce Schneier). The strong cryptography algorithms have high security strength, for practical purposes usually defined as a number of bits in the key. For example, the United States government, when dealing with export control of encryption, considered as of 1999 any implementation of the symmetric encryption algorithm with the key length above 56 bits or its public key equivalent to be strong and thus potentially a subject to the export licensing. To be strong, an algorithm needs to have a sufficiently long key and be free of known mathematical weaknesses, as exploitation of these effectively reduces the key size. At the beginning of the 21st century, the typical security strength of the strong symmetrical encryption algorithms is 128 bits (slightly lower values still can be strong, but usually there is little technical gain in using smaller key sizes). Demonstrating the resistance of any cryptographic scheme to attack is a complex matter, requiring extensive testing and reviews, preferably in a public forum. Good algorithms and protocols are required (similarly, good materials are required to construct a strong building), but good system design and implementation is needed as well: "it is possible to build a cryptographically weak system using strong algorithms and protocols" (just like the use of good materials in construction does not guarantee a solid structure). Many real-life systems turn out to be weak when the strong cryptography is not used properly, for example, random nonces are reused A successful attack might not even involve algorithm at all, for example, if the key is generated from a password, guessing a weak password is easy and does not depend on the strength of the cryptographic primitives. A user can become the weakest link in the overall picture, for example, by sharing passwords and hardware tokens with the colleagues. == Background == The level of expense required for strong cryptography originally restricted its use to the government and military agencies, until the middle of the 20th century the process of encryption required a lot of human labor and errors (preventing the decryption) were very common, so only a small share of written information could have been encrypted. US government, in particular, was able to keep a monopoly on the development and use of cryptography in the US into the 1960s. In the 1970, the increased availability of powerful computers and unclassified research breakthroughs (Data Encryption Standard, the Diffie-Hellman and RSA algorithms) made strong cryptography available for civilian use. Mid-1990s saw the worldwide proliferation of knowledge and tools for strong cryptography. By the 21st century the technical limitations were gone, although the majority of the communication were still unencrypted. At the same the cost of building and running systems with strong cryptography became roughly the same as the one for the weak cryptography. The use of computers changed the process of cryptanalysis, famously with Bletchley Park's Colossus. But just as the development of digital computers and electronics helped in cryptanalysis, it also made possible much more complex ciphers. It is typically the case that use of a quality cipher is very efficient, while breaking it requires an effort many orders of magnitude larger - making cryptanalysis so inefficient and impractical as to be effectively impossible. == Cryptographically strong algorithms == This term "cryptographically strong" is often used to describe an encryption algorithm, and implies, in comparison to some other algorithm (which is thus cryptographically weak), greater resistance to attack. But it can also be used to describe hashing and unique identifier and filename creation algorithms. See for example the description of the Microsoft .NET runtime library function Path.GetRandomFileName. In this usage, the term means "difficult to guess". An encryption algorithm is intended to be unbreakable (in which case it is as strong as it can ever be), but might be breakable (in which case it is as weak as it can ever be) so there is not, in principle, a continuum of strength as the idiom would seem to imply: Algorithm A is stronger than Algorithm B which is stronger than Algorithm C, and so on. The situation is made more complex, and less subsumable into a single strength metric, by the fact that there are many types of cryptanalytic attack and that any given algorithm is likely to force the attacker to do more work to break it when using one attack than another. There is only one known unbreakable cryptographic system, the one-time pad, which is not generally possible to use because of the difficulties involved in exchanging one-time pads without them being compromised. So any encryption algorithm can be compared to the perfect algorithm, the one-time pad. The usual sense in which this term is (loosely) used, is in reference to a particular attack, brute force key search — especially in explanations for newcomers to the field. Indeed, with this attack (always assuming keys to have been randomly chosen), there is a continuum of resistance depending on the length of the key used. But even so there are two major problems: many algorithms allow use of different length keys at different times, and any algorithm can forgo use of the full key length possible. Thus, Blowfish and RC5 are block cipher algorithms whose design specifically allowed for several key lengths, and who cannot therefore be said to have any particular strength with respect to brute force key search. Furthermore, US export regulations restrict key length for exportable cryptographic products and in several cases in the 1980s and 1990s (e.g., famously in the case of Lotus Notes' export approval) only partial keys were used, decreasing 'strength' against brute force attack for those (export) versions. More or less the same thing happened outside the US as well, as for example in the case of more than one of the cryptographic algorithms in the GSM cellular telephone standard. The term is commonly used to convey that some algorithm is suitable for some task in cryptography or information security, but also resists cryptanalysis and has no, or fewer, security weaknesses. Tasks are varied, and might include: generating randomness encrypting data providing a method to ensure data integrity Cryptographically strong would seem to mean that the described method has some kind of maturity, perhaps even approved for use against different kinds of systematic attacks in theory and/or practice. Indeed, that the method may resist those attacks long enough to protect the information carried (and what stands behind the information) for a useful length of time. But due to the complexity and subtlety of the field, neither is almost ever the case. Since such assurances are not actually available in real practice, sleight of hand in language which implies that they are will generally be misleading. There will always be uncertainty as advances (e.g., in cryptanalytic theory or merely affordable computer capacity) may reduce the effort needed to successfully use some attack method against an algorithm. In addition, actual use of cryptographic algorithms requires their encapsulation in a cryptosystem, and doing so often introduces vulnerabilities which are not due to faults in an algorithm. For example, essentially all algorithms require random choice of keys, and any cryptosystem which does not provide such keys will be subject to attack regardless of any attack resistant qualities of the encryption algorithm(s) used. == Legal issues == Widespread use of encryption increases the costs of surveillance, so the government policies aim to regulate the use of the strong cryptography. In the 2000s, the effect of encryption on the surveillance capabilities was limited by the ever-increasing share of communications going through the global social media platforms, that did not use the strong encryption and provided governments with the requested data. Murphy talks about a legislative balance that needs to be struck between the power of the government that are broad enough to be able to follow the qui
Language-Theoretic Security
Language-theoretic security, or LangSec, is an approach to software security that focuses on input handling, complexity, and program design as strategies to improve the verifiability of computer programs. It was introduced in 2005 by Robert J. Hansen and Meredith L. Patterson at BlackHat and in 2011 by Len Sassaman and Patterson. It aims to create a formal description of which software is likely to have security vulnerabilities of particular classes, and why. It considers programs to have an inherent parser component, whether or not explicit, composed of that part of the program which operates on external input before that input is fully parsed. A central hypothesis of language-theoretic security is that vulnerabilities in software increase according to the computational power of the notional input-accepting automaton equivalent to this parser, using the definitions of automata theory. The lower bound on this computational power is the input language complexity of the program. The extent to which reducing this complexity is possible is a function of the specification of the communication protocol or file format the program takes as input. == Parsing as a security mechanism == The behaviour of a program is defined with reference to its expected input. Unexpected input being used by a program is a factor in numerous security bugs, including the so-called Android master key vulnerability (CVE-2013-4787), because accepting unexpected input renders the program's specification ambiguous. In that instance, the unexpected ambiguity came in the form of a ZIP file with duplicate filenames. If a program fully parses its input and only acts on input that unambiguously meets the specification, it follows that the program will avoid these types of vulnerabilities. This is an intentional inversion of the Postel principle. Accepting only unambiguous and valid input is a more formal requirement than input validation or sanitization, and narrows the number of possible but unanticipated program states that can be induced in an application via user input. Conversely, failure to do this is associated with security vulnerabilities. Input sanitization in particular is held to be an inadequate approach to avoiding malicious input because it inherently ignores context-sensitive properties of the input; it can therefore result in paradoxical effects, such as sanitization code activating otherwise inert cross-site scripting payloads in browsers. === Parser differentials === If the language of accepted program input is sufficiently simple, it is possible to verify that two implementations parse the same input language consistently. This is advantageous because it shows no parser differential exists between the two implementations. The requisite level of simplicity is theoretically that for which there is a solution to the equivalence problem. If the two parsers involved in CVE-2013-4787 were equivalent - that is, if they rendered the same output state given the same input state - the vulnerability could not have existed. One strategy for doing this is to publish machine-readable specifications of a format or protocol, and then use a parser generator to generate the parser code. An example of a parser generator built for this purpose is DaeDaLus. The combination of Lex with any of GNU Bison, ANTLR, or Yacc also accomplishes this. However, many parser generators allow the mixing of general purpose code with the parsing definitions, which weakens the guarantees provided by parsing. === Analysis of injection attacks === Injection attacks are generally the result of differences between the serializer (or "unparser") and the corresponding parser at a layer boundary in a system; therefore, they are a special case of parser differentials. In a SQL injection attack, for example, an attacker is able to cause the application with which they are interacting to serialize a SQL query that has different semantics than intended. In the simplest case where the payload ends a string and adds new code, the payload has crossed the code-data boundary in SQL. In language-theoretic security, this is treated as a bug in the serializer of the SQL query, which should instead be written in a way that constrains its possible outputs to those within the scope of the intended query. === Parser combinators === If a parser generator is not used, it is still possible to avoid implementation bugs by using parser combinator such as Nom to implement the parser code. This has the drawback of relying on a programmer correctly translating the specification into the language of the parser generator library, though this task is still less error-prone than hand-coding a parser. == Input format complexity == Complexity in computer programs is associated with security vulnerabilities. Within the domain of language-theoretic security, complexity is described with reference to the computational power of the abstract machine necessary to implement the program, or more particularly, to implement the parser for its input language. This complexity describes whether it is possible to show that there is no unintended or undesired functionality in the program which might be exploitable by an attacker. To be bounded in complexity, the program's input must be well-defined both in terms of form and of semantics. === Weird machines === A weird machine is a model of computation in a program that exists in parallel with, but is distinct from, the intended abstract model of computation in that program. Some classes of weird machine arise from the multi-layered nature of computer programs, or the context in which the programs run; others result from the unanticipated functionality a program has due to its complexity or to software bugs. The more complex the computation model of a program, the more likely it is to implement a weird machine. Depending on context, the weird machine may or may not be concretely useful for an attacker. Since the space of weird machines in the context of some program is the universe of all possible states that are not within the program's intended states, many exploited states including remote code execution and injection attacks belong to the domain of weird machines. A reduction in weird machines is therefore a likely correlate with reduced program vulnerability. === SafeDocs project === SafeDocs is a DARPA project undertaken in 2018 to take existing file formats, create safer subsets of them, and develop programming tools to work for the safer formats. The initial test case for this was PDF. The purpose of creating safer subsets in this case is to lower the minimum bound on parser complexity so that it becomes possible to create tools that will generate correct, normative parsers for them. == Relation to programming languages == The analytic framework of language-theoretic security assumes programs to be virtual machines that execute their input. A document that is read by an application is in this sense a form of machine code, in a generalization of the data as code idea, following the automata theory description of parsers. === Type-safe programming languages === Parsing input and serializing output are operations that consume one data type and emit another. A programming language can therefore check that data is correctly parsed and contains the expected structure by checking data types, and correct serializing (or unparsing) can be implemented as operations on the data types that are relevant to the program's output. This approach can be used to show that the recognizer and unparser patterns have been implemented. It is also possible to implement type checking across a distributed system to enforce parsing and unparsing of the expected structures and to verify that the assumptions made in designing the compositional properties of a distributed system have been followed. === Memory-safe programming languages === In the general case, spatial memory correctness is undecidable. If any proof of spatial memory correctness is to be made, it is therefore necessary to bound the complexity of the code. Interpreted languages such as Java and Python effectively accomplish this via runtime bounds checking, and frameworks for runtime bounds checking also exist for C. The effect of these strategies for spatial memory correctness are to create a halt state in place of a spatial memory correctness violation; therefore, it can be shown that the program will not violate spatial memory correctness, but in exchange, it cannot be shown in the general case that programs will not have runtime bounds checking exceptions. Some programming languages, such as Rust, accomplish this using borrow checking. The borrow checker acts to assure spatial memory correctness by compile-time reference counting. Code for which spatial memory correctness cannot be shown to not be violated therefore does not compile, inherently limiting the complexity of the spatial memory correctness of the program to what is decidable. Thi
Pivot to video
"Pivot to video" is a phrase referring to the trend, starting in 2015, of media publishing companies cutting staff resources for written content (generally published on their own web sites) in favor of short-form video content (often published on third-party platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok). These moves were generally presented by publishers as a response to changes in social media traffic or to changes in the media consumption habits of younger audiences. However, many media commentators have argued that this shift was primarily motivated by advertising revenue, and that only advertisers, not consumers, prefer video over text. The pivot's contribution to job loss in the media industry has given the phrase "pivot to video" an association with decline, especially in a business context. Commentators have also noted a lack of transparency and accuracy in the viewership metrics reported by platforms such as Facebook, pointing out that abrupt shifts in platforms' proprietary algorithms can have devastating effects on publishers' viewership, traffic, and revenue. Following a scandal in which Facebook revealed it had artificially inflated numbers to its advertisers about how long viewers watched ads, many journalists and industry analysts concluded that the shift to video was based on such misleading or inaccurate metrics, which created a false impression that there was customer demand for additional video content. == History == Streaming media technology has been available since the early 1990s, though it was relatively low-fidelity and not widely available until the mid-2000s. In 2007, traditional media publishers including the New York Times, Washington Post and Time Inc. created new divisions to develop web videos, and Facebook launched its video platform. Twitter purchased micro-video service Vine in October 2012, began adding native video streaming in late 2014, and acquired video-streaming service Periscope in January 2015. An August 2014 profile on BuzzFeed noted the publisher's large investment into video production, and observed that "the future of BuzzFeed may not even be on BuzzFeed.com. One of the company’s nascent ideas, BuzzFeed Distributed, will be a team of 20 people producing content that lives entirely on other popular platforms, like Tumblr, Instagram or Snapchat." On 7 January 2015, Facebook issued a statement about "the shift to video," reporting that "since June 2014, Facebook has averaged more than 1 billion video views every day." Media critic John Herrman argued that "What the shift to Facebook video means is that Facebook is more interested in hosting the things media companies make than just spreading them, that it views links to outside pages as a problem to be solved, and that it sees Facebook-hosted video as an example of the solution." In February 2015, the digital video-journalism publisher NowThis announced that it would operate without a home page, producing content to be published directly on social media platforms. In April 2016, Mashable fired much of its editorial staff, attempting to pivot away from hard news coverage while "growing Mashable across every platform" and doubling down on branded content and video. By December 2017, following a sale to Ziff Davis, Mashable retreated from this focus on video; Bernard Gershon, president of GershonMedia, said that the announcement of many such "pivots" were actually aimed primarily at investors. By 2017, "advertiser interest in video [was] insatiable... Any CFO is going to say 'How can we get more video?'" according to an executive of the publishers' trade association Digital Content Next. Publishers such as Vanity Fair, the Washington Post, and Sports Illustrated began adapting their own articles into cheap video content, either dictated by a newsreader or animated as a slideshow with captions, which could be shared on social platforms or even played alongside the articles themselves. June 2017 saw numerous high-profile pivots to video. Vocativ laid off at least 20 staff, including its entire newsroom, explaining that "as the industry evolves, we are undertaking a strategic shift to focus exclusively on video content that will be distributed via social media and other platforms." Fox Sports eliminated its entire writing staff to focus on creating "premium video across all platforms." And MTV News announced a restructuring that would cut its writing team. Less than two years earlier, MTV News had hired Grantland co-founder Dan Fierman to lead a significant investment in "longform" political and cultural reporting, but Fierman left in April 2017, and in June MTV announced it was "shifting resources into short-form video content more in line with young people's media consumption habits." In July, Vice Media laid off at least 60 employees, including the editor-in-chief of Vice Sports, while expanding video production. August 2017 saw Mic cut ten writers and directed the remainder of the newsroom to generate videos for social platforms. CEO Chris Altchek said "When you think about how many hours people spend watching video versus reading, the audience has already spoken." The move was ultimately unsuccessful, and Mic laid off the majority of its staff a year later before being sold to Bustle Media Group for a fraction of its former value. In September 2017, the for-profit wiki-hosting company Fandom began adding commercially produced videos to its otherwise user-generated wiki subdomains, explicitly citing the need to "keep up with user and advertiser expectations" by "diversifying our content," claiming without substantiation that "consumer patterns are changing," necessitating the addition of "complementary video" to accommodate that supposed need. Objection to the content in these videos and its sharp contrast against the content of the wiki sites to which they were applied led to vocal user backlash, leading Fandom CCO Dorth Raphaely to offer the following non-committal response: "I agree that with these videos in particular we did not deliver the right type of content experience." Movie Pilot CEO Tobi Bauckhage explained his company's fall 2017 layoffs as part of moving "from a text-based publishing model to video... a reaction to the fact that Facebook has changed their algorithms in favor of video instead of referral traffic over the last 12 months and we were losing money in the publishing bit of our business." As part of the company's change in direction, the majority of its staff was laid off and its parent company was sold to Webedia. In November 2017, magazine publisher Condé Nast cut jobs, reduced the frequency of several magazines, and shut down the print edition of Teen Vogue, then invested significant new resources in video production, with a senior executive saying "In the next 24 months, I hope that video is half our business... It’s critical. It’s the macro trend of content consumption." In February 2018, Vox Media cut approximately 50 employees, primarily those assigned to "social video," as Vox CEO Jim Bankoff admitted that those efforts were not "viable audience or revenue growth drivers." In August 2020, Facebook Inc. (now Meta Platforms) pivoted Instagram to video in an effort to replicate the success of TikTok and appeal to a younger audience, introducing "reels" as a form of video and promoting them aggressively. Reels accounted more than half the 20 most-viewed posts on Facebook; however, most of these reels were anonymous aggregations of content from TikTok. Elon Musk declared in early 2024 that X (formerly Twitter) was now a "video-first platform", which has been described by critics as a "pivot to video". == As euphemism == In 2017, Journalist Brian Feldman said that "'Pivoting to video' has become a business strategy for digital publishers common enough in recent months to be a kind of cliché — a slick way to describe something else: layoffs." In response, writers use the phrase as gallows humor shorthand for death or cancellation, as in "how do i tell my bf i want our relationship to pivot to video" (SkyNews' Mollie Goodfellow) or "Horse broke its leg, so we had to take it out back and help it 'pivot to video'" (blogger Anil Dash). == Facebook metrics controversy == In September 2016, Facebook admitted that it had reported artificially inflated numbers to its advertisers about how long viewers watched ads leading to an overestimation of 60-80%. Plaintiffs in a later court case allege the discrepancy was as high as 150-900%. Facebook apologized in an official statement and in multiple staff appearances at New York Advertising Week. Two months later, Facebook disclosed additional discrepancies in audience metrics. In October 2018, a California federal court unsealed the text of a class action lawsuit filed by advertisers against Facebook, alleging that Facebook had known since 2015 that its viewership numbers were highly inflated, that internal records showed it "was far from an hon