Vibe coding

Vibe coding is a software development practice assisted by artificial intelligence (AI) where the software developer describes a project or task in a prompt to a large language model (LLM), which generates source code automatically. Vibe coding may involve accepting AI-generated code without thorough review of the output, instead relying on results and follow-up prompts to guide changes. The term was coined in February 2025 by computer scientist Andrej Karpathy, a co-founder of OpenAI and former AI leader at Tesla. Merriam-Webster listed the term in March 2025 as a "slang & trending" expression. It was named the Collins English Dictionary Word of the Year for 2025. Advocates of vibe coding say that it allows even amateur programmers to produce software without the extensive training and skills required for software engineering. Critics point out a lack of accountability, maintainability, and the increased risk of introducing security vulnerabilities in the resulting software. == Definition == The concept refers to a coding approach that relies on LLMs, allowing programmers to generate working code by providing natural language descriptions rather than manually writing in a formal programming language. Karpathy described it as a form of coding where you "fully give in to the vibes, embrace exponentials, and forget that the code even exists". When vibe coding, the programmer guides, tests, and gives feedback about the AI-generated source code, rather than manually writing code. The concept of vibe coding elaborates on Karpathy's claim from 2023 that "the hottest new programming language is English", meaning that the capabilities of LLMs were such that humans would no longer need to learn specific programming languages to command computers. Some commentators argue that a key to the definition is a lack of knowledge about the code, and that thorough review and testing is incompatible with the definition of vibe coding. Programmer Simon Willison said: "If an LLM wrote every line of your code, but you've reviewed, tested, and understood it all, that's not vibe coding in my book—that's using an LLM as a typing assistant." == Reception and use == In February 2025, New York Times journalist Kevin Roose, who is not a professional coder, experimented with vibe coding to create several small-scale applications. He described these as "software for one" due to the ability to personalize the software. However, Roose also stated that the results are often limited and prone to errors. In one case, the AI-generated code fabricated fake reviews for an e-commerce site. In response to Roose, cognitive scientist Gary Marcus said that the algorithm that generated Roose's LunchBox Buddy app had presumably been trained on existing code for similar tasks. Marcus said that Roose's enthusiasm stemmed from reproduction, not originality. In March 2025, Y Combinator reported that 25% of startup companies in its Winter 2025 batch had codebases that were 95% AI-generated, reflecting a shift toward AI-assisted development within newer startups. The question asked was about AI-generated code in general, and not specifically about vibed code. Inspired by "vibe coding", The Economist suggested the term "vibe valuation" to describe the very large valuations of AI startups by venture capital firms that ignore accepted metrics such as annual recurring revenue. In June 2025, Andrew Ng took issue with the term, saying that it misleads people into assuming that software engineers just "go with the vibes" when using AI tools to create applications. In July 2025, The Wall Street Journal reported that vibe coding was being adopted by professional software engineers for commercial use cases. In July 2025, SaaStr founder documented his negative experiences with vibe coding: Replit's AI agent deleted a database despite explicit instructions not to make any changes. In September 2025, Fast Company reported that the "vibe coding hangover" is upon us, with senior software engineers citing "development hell" when working with AI-generated code. It was reported in January 2026 that Linus Torvalds had made use of Google Antigravity to vibe code a tool component of his AudioNoise random digital audio effects generator. Torvalds explained in the project's README file that "the Python visualizer tool has been basically written by vibe-coding". == Criticism == === Quality of code and security issues === Vibe coding has raised concerns about understanding and accountability. Developers may use AI-generated code without comprehending its functionality, leading to undetected bugs, errors, or security vulnerabilities. While this approach may be suitable for prototyping or "throwaway weekend projects" as Karpathy originally envisioned, it is considered by some experts to pose risks in professional settings, where a deep understanding of the code is crucial for debugging, maintenance, and security. Ars Technica cites Simon Willison, who stated: "Vibe coding your way to a production codebase is clearly risky. Most of the work we do as software engineers involves evolving existing systems, where the quality and understandability of the underlying code is crucial." In May 2025, Lovable, a Swedish vibe coding app, was reported to have security vulnerabilities in the code it generated, with 170 out of 1,645 Lovable-created web applications having an issue that would allow personal information to be accessed by anyone. In October 2025 Veracode released a study that showed that over the last 3 years LLMs had become dramatically better at generating functional code, but that the security of generated code had generally not improved. Moreover, larger models were not better than small ones at generating secure code. There was a small increase in security from the OpenAI reasoning models, but not in other reasoning models, and this increase was nothing like the improvement in generated functionality. In December 2025, computer security researcher Etizaz Mohsin discovered a security flaw in the Orchids vibe coding platform, which he demonstrated to a BBC News reporter in February 2026. A December 2025 analysis by CodeRabbit of 470 open-source GitHub pull requests found that code that was co-authored by generative AI contained approximately 1.7 times more "major" issues compared to human-written code. The study revealed that AI co-authored code showed elevated rates of logic errors, including incorrect dependencies, flawed control flow, misconfigurations (75% more common), and security vulnerabilities (2.74x higher). Additionally, they also reported high code readability issues, including formatting errors and naming inconsistencies. === Code maintainability and technical debt === Vibe coding has the potential of making code harder to maintain in the longer term, leading to technical debt. In early 2025, GitClear published the results of a longitudinal analysis of 211 million lines of code changes from 2020 to 2024. They found that the volume of code refactoring dropped from 25% of changed lines in 2021 to under 10% by 2024, code duplication increased approximately four times in volume, copy-pasted code exceeded moved code for the first time in two decades, and code churn (prematurely merged code getting rewritten shortly after merging) nearly doubled. === Task complexity and developer productivity === Generative AI is highly capable of handling simple tasks like basic algorithms. However, such systems struggle with more novel, complex coding problems like projects involving multiple files, poorly documented libraries, or safety-critical code. In July 2025, METR, an organization that evaluates frontier models, ran a randomized controlled trial to understand developer productivity involving generative AI programming tools available in early 2025. They found that experienced open-source developers were 19% slower when using AI coding tools, despite predicting they would be 24% faster and still believing afterward they had been 20% faster. === Challenges with debugging === LLMs generate code dynamically, and the structure of such code may be subject to variation. In addition, since the developer did not write the code, the developer may struggle to understand its syntax and concepts. === Impact on open-source software === In January 2026, a paper authored by experts from several universities titled "Vibe Coding Kills Open Source" argued that vibe coding has negative impact on the open-source software ecosystem. The authors say that increased vibe coding reduces user engagement with open-source maintainers, which has hidden costs for said maintainers. Speaking with The Register about their paper, the authors argued:"Vibe coding raises productivity by lowering the cost of using and building on existing code, but it also weakens the user engagement through which many maintainers earn returns," the authors argue. "When OSS is monetized only through direct user engagement, greater adoption of vibe coding lowers e

Qloo

Qloo (pronounced "clue") is a company that uses artificial intelligence (AI) to understand taste and cultural correlations. It provides companies with an application programming interface (API). It received funding from Leonardo DiCaprio, Elton John, Barry Sternlicht, Pierre Lagrange and others. Qloo establishes consumer preference correlations via machine learning across data spanning cultural domains including music, film, television, dining, nightlife, fashion, books, and travel. The recommender system uses AI to predict correlations for further applications. == History == Qloo was founded in 2012 by chief executive officer Alex Elias and chief operating officer Jay Alger. Qloo initially launched an app designed for consumers, allowing them to understand their own tastes and receive personalized recommendations. The company amassed several million users and built a large catalog of cultural entities and corresponding user sentiment. In 2012, Qloo raised $1.4 million in seed funding from investors including Cedric the Entertainer, and venture capital firm Kindler Capital. Qloo had a public beta release in November 2012 after its initial funding. In 2013, the company raised an additional $1.6 million from Cross Creek Pictures founding partner Tommy Thompson, and Samih Toukan and Hussam Khoury, founders of Maktoob, an Internet services company purchased by Yahoo! for $164 million in 2009. On November 14, 2013, a website and an iPhone app were announced. The company later released an Android app, and tablet versions, in mid-2014. In 2015, Twitter approached Qloo about powering personalized social feeds and targeted eCommerce ads on the platform based on what users were posting. Qloo developed an enterprise-grade API to support Twitter’s needs. Twitter ended up pivoting to enable brands to use the social platform for customer service and support, but Qloo was able to sell access to its cultural intelligence via API to many other enterprise clients, marking the official transition from a B2C company to a B2B company. In 2016, Qloo secured $4.5 million in venture capital investment. The $4.5 million was split between a number of investors, including Barry Sternlicht, Pierre Lagrange, and Leonardo DiCaprio. In July 2017, Qloo raised $6.5 million in funding rounds from AXA Strategic Ventures, and Elton John. Following the investment, the founders stated in an interview with Tech Crunch that they would use the investment to expand Qloo's database. They hoped the move would secure larger contracts with corporate clients. At the time, clients already included Fortune 500 companies such as Twitter, PepsiCo, and BMW. In 2019, the company announced that it had acquired cultural recommendation service TasteDive, with Alex Elias becoming chairman of TasteDive. In September 2019, Qloo was named among the Top 14 Artificial Intelligence APIs by ProgrammableWeb. In 2022, Qloo raised $15M in Series B funding from Eldridge and AXA Venture Partners, enabling the privacy-centric AI leader to expand its team of world-class data scientists, enrich its technology, and build on its sales channels in order to continue to offer premier insights into global consumer taste for Fortune 500 companies across the globe. Qloo was recognized as the "Best Decision Intelligence Company" at the 2023 AI Breakthrough Awards. Also in 2023, the company was awarded a Top Performer Award by SourceForge. As of 2024, Qloo is a three-time Inc. 5000 honoree: No. 360 (2022), No. 344 (2021), No. 187 (2020). Qloo raised $25 million Series C round on February 21, 2024. The round was led by AI Ventures with participation from AXA Venture Partners, Eldridge, and Moderne Ventures, allowing Qloo to address new commercial surface areas for Taste AI, including on-device learning and foundational models leveraging Qloo, as well as introduce self-service platform to make consumer and taste analytics available to small and mid-sized enterprises and individuals. Qloo also announced pursuing opportunistic M&A using its balance sheet along the lines of the TasteDive acquisition completed, which expanded Qloo's first-party data moat and corpus of cultural learning. This latest financing brought the total amount raised since the company's founding in 2012 to over $56 million. == Services and features == Qloo calls itself a cultural AI platform to provide real-time correlation data across domains of culture and entertainment including: film, music, television, dining, nightlife, fashion, books, and travel. Each category contains subcategories. Qloo’s knowledge of a user's taste in one category can be utilized to offer suggestions in other categories. Users then rate the suggestions, providing it with feedback for future suggestions. Qloo has partnerships with companies such as Expedia and iTunes. == Technology == Qloo’s Taste AI technology uses machine learning to decode and predict consumers’ interests, maintaining user anonymity. It is powered by 3.7 billion lifestyle entities (brands, music, film, TV, dining, nightlife, fashion, books, travel, and more) and trillions of anonymized consumer behavioral signals. Through AI, Qloo identifies patterns in these data signals, making predictions about how much interest a person or group has in a concept or thing. Central to Qloo’s technology are algorithms designed to detect and mitigate biases within datasets and models, allowing Qloo to assess the fairness of its AI systems with a focus on attributes such as age, gender, and race, enabling the company to fine-tune its AI models to align with their ethical standards. They also use visualization tools to probe the behavior of their AI models for conducting counterfactual analyses and for comparing the performances of the AI models across diverse demographic segments. Qloo’s Taste AI doesn’t collect or use any Personally Identifiable Information (PII). Instead, it derives recommendations for audience segments based on co-occurrences between lifestyle entities and anonymized behavioral signals. == Applications == Starbucks uses Qloo to create in-store music playlists tailored to specific neighborhoods. Hershey’s uses Qloo to customize the content of assorted candy bags. Michelin uses Qloo to serve recommendations in its Michelin Guide app. Netflix leverages Qloo’s technology to enhance merchandising by identifying actors who resonate with certain demographics. Qloo also works with PepsiCo, Samsung, The New York Mets, BuzzFeed, and Ticketmaster, Universal Music Group, and OOH advertising company JCDecaux.

Key Transparency

Key Transparency allows communicating parties to verify public keys used in end-to-end encryption. In many end-to-end encryption services, to initiate communication a user will reach out to a central server and request the public keys of the user with which they wish to communicate. If the central server is malicious or becomes compromised, a man-in-the-middle attack can be launched through the issuance of incorrect public keys. The communications can then be intercepted and manipulated. Additionally, legal pressure could be applied by surveillance agencies to manipulate public keys and read messages. With Key Transparency, public keys are posted to a public log that can be universally audited. Communicating parties can verify public keys used are accurate.

Correlation immunity

In mathematics, the correlation immunity of a Boolean function is a measure of the degree to which its outputs are uncorrelated with some subset of its inputs. Specifically, a Boolean function is said to be correlation-immune of order m if every subset of m or fewer variables in x 1 , x 2 , … , x n {\displaystyle x_{1},x_{2},\ldots ,x_{n}} is statistically independent of the value of f ( x 1 , x 2 , … , x n ) {\displaystyle f(x_{1},x_{2},\ldots ,x_{n})} . == Definition == A function f : F 2 n → F 2 {\displaystyle f:\mathbb {F} _{2}^{n}\rightarrow \mathbb {F} _{2}} is k {\displaystyle k} -th order correlation immune if for any independent n {\displaystyle n} binary random variables X 0 … X n − 1 {\displaystyle X_{0}\ldots X_{n-1}} , the random variable Z = f ( X 0 , … , X n − 1 ) {\displaystyle Z=f(X_{0},\ldots ,X_{n-1})} is independent from any random vector ( X i 1 … X i k ) {\displaystyle (X_{i_{1}}\ldots X_{i_{k}})} with 0 ≤ i 1 < … < i k < n {\displaystyle 0\leq i_{1}<\ldots

Transparent decryption

Transparent decryption is a method of decrypting data which unavoidably produces evidence that the decryption operation has taken place. The idea is to prevent the covert decryption of data. In particular, transparent decryption protocols allow a user Alice to share with Bob the right to access data, in such a way that Bob may decrypt at a time of his choosing, but only while simultaneously leaving evidence for Alice of the fact that decryption occurred. Transparent decryption supports privacy, because this evidence alerts data subjects to the fact that information about them has been decrypted and disincentivises data misuse. Recent work further formalizes transparent decryption and explores practical implementations based on cryptographic protocols and blockchain systems. == Applications == Transparent decryption has been proposed for several systems where there is a need to simultaneously achieve accountability and secrecy. For example: In lawful interception, law enforcement agencies can access private messages and emails. Transparent decryption can make such accesses accountable, giving citizens guarantees about how their private information is accessed. Data arising from vehicles and IoT devices may contain personal information about the vehicle or device owners and their activities. Nevertheless, the data is typically processed in order to provide user functionality and also to investigate and fight crime. Transparent decryption can be used to help users monitor when and how data about them is being accessed and used. == Implementation == In transparent decryption, the decryption key is distributed among a set of agents (called trustees); they use their key share only if the required transparency conditions have been satisfied. Typically, the transparency condition can be formulated as the presence of the decryption request in a distributed ledger. == Alternative solutions == Besides transparent decryption, some other techniques have been proposed for achieving law enforcement while preserving privacy. Solutions that allow competing parties to unify their data access policies. Attribute-based encryption with oblivious attribute translation (OTABE) is an extension of attribute-based encryption that allows translation between proprietary attributes belonging to different organisations, and it has been applied to the problem of law-enforcement access to phone call metadata. Solutions that rely on sophisticated cryptography, such as zero-knowledge proofs that the actions of law enforcement is consistent with judge rulings and the actions of companies, and multi-party computation to compute results.

ReactiveX

ReactiveX (Rx, also known as Reactive Extensions) is a software library originally created by Microsoft that allows imperative programming languages to operate on sequences of data regardless of whether the data is synchronous or asynchronous. It provides a set of sequence operators that operate on each item in the sequence. It is an implementation of reactive programming and provides a blueprint for the tools to be implemented in multiple programming languages. == Overview == ReactiveX is an API for asynchronous programming with observable streams. Asynchronous programming allows programmers to call functions and then have the functions "callback" when they are done, usually by giving the function the address of another function to execute when it is done. Programs designed in this way often avoid the overhead of having many threads constantly starting and stopping. Observable streams (i.e. streams that can be observed) in the context of Reactive Extensions are like event emitters that emit three events: next, error, and complete. An observable emits next events until it either emits an error event or a complete event. However, at that point it will not emit any more events, unless it is subscribed to again. The examples below use the RxJS implementation of Reactive Extensions for the JavaScript programming language. === Motivation === For sequences of data, it combines the advantages of iterators with the flexibility of event-based asynchronous programming. It also works as a simple promise, eliminating the pyramid of doom that results from multiple layers of callbacks. === Observables and observers === ReactiveX is a combination of ideas from the observer and the iterator patterns and from functional programming. An observer subscribes to an observable sequence. The sequence then sends the items to the observer one at a time, usually by calling the provided callback function. The observer handles each one before processing the next one. If many events come in asynchronously, they must be stored in a queue or dropped. In ReactiveX, an observer will never be called with an item out of order or (in a multi-threaded context) called before the callback has returned for the previous item. Asynchronous calls remain asynchronous and may be handled by returning an observable. It is similar to the iterators pattern in that if a fatal error occurs, it notifies the observer separately (by calling a second function). When all the items have been sent, it completes (and notifies the observer by calling a third function). The Reactive Extensions API also borrows many of its operators from iterator operators in other programming languages. Reactive Extensions is different from functional reactive programming as the Introduction to Reactive Extensions explains: It is sometimes called "functional reactive programming" but this is a misnomer. ReactiveX may be functional, and it may be reactive, but "functional reactive programming" is a different animal. One main point of difference is that functional reactive programming operates on values that change continuously over time, while ReactiveX operates on discrete values that are emitted over time. (See Conal Elliott's work for more-precise information on functional reactive programming.) === Reactive operators === An operator is a function that takes one observable (the source) as its first argument and returns another observable (the destination, or outer observable). Then for every item that the source observable emits, it will apply a function to that item, and then emit it on the destination Observable. It can even emit another Observable on the destination observable. This is called an inner observable. An operator that emits inner observables can be followed by another operator that in some way combines the items emitted by all the inner observables and emits the item on its outer observable. Examples include: switchAll – subscribes to each new inner observable as soon as it is emitted and unsubscribes from the previous one. mergeAll – subscribes to all inner observables as they are emitted and outputs their values in whatever order it receives them. concatAll – subscribes to each inner observable in order and waits for it to complete before subscribing to the next observable. Operators can be chained together to create complex data flows that filter events based on certain criteria. Multiple operators can be applied to the same observable. Some of the operators that can be used in Reactive Extensions may be familiar to programmers who use functional programming language, such as map, reduce, group, and zip. There are many other operators available in Reactive Extensions, though the operators available in a particular implementation for a programming language may vary. ==== Reactive operator examples ==== Here is an example of using the map and reduce operators. We create an observable from a list of numbers. The map operator will then multiply each number by two and return an observable. The reduce operator will then sum up all the numbers provided to it (the value of 0 is the starting point). Calling subscribe will register an observer that will observe the values from the observable produced by the chain of operators. With the subscribe method, we are able to pass in an error-handling function, called whenever an error is emitted in the observable, and a completion function when the observable has finished emitting items. ==== Usage in stream-oriented programming ==== Certain RxJS primitives such as BehaviorSubject make it possible to create pure stateful streams to track application state of arbitrary complexity in simple terms. The button below will feed an event to the stream, which in turn will re-emit the next natural number every time, back into the tag that follows and displays the count of clicks detected. Libraries such as Rimmel.js, designed around RxJS Observables, enable integration between reactive streams and the HTML DOM: == History == Reactive Extensions was created by the Cloud Programmability Team at Microsoft around 2011, as a byproduct of a larger effort called Volta. It was originally intended to provide an abstraction for events across different tiers in an application to support tier splitting in Volta. The project's logo represents an electric eel, which is a reference to Volta. The extensions suffix in the name is a reference to the Parallel Extensions technology which was invented around the same time; the two are considered complementary. The initial implementation of Rx was for .NET Framework and was released on June 21, 2011. Later, the team started the implementation of Rx for other platforms, including JavaScript and C++. The technology was released as open source in late 2012, initially on CodePlex. Later, the code moved to GitHub and has been ported to several other languages, including Go, Java, Kotlin, PHP and Rust.

Social television

Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in. The social TV market covers the technologies that support communication and social interaction around TV as well as companies that study television-related social behavior and measure social media activities tied to specific TV broadcasts – many of which have attracted significant investment from established media and technology companies. The market is also seeing numerous tie-ups between broadcasters and social networking players such as Twitter and Facebook. The market is expected to be worth $256bn by 2017. Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review on Social TV in 2010. And in 2011, David Rowan, the editor of Wired magazine, named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. Ynon Kreiz, CEO of the Endemol Group told the audience at the Digital Life Design (DLD) conference in January 2011: "Everyone says that social television will be big. I think it's not going to be big—it's going to be huge". Much of the investment in the earlier years of social TV went into standalone social TV apps. The industry believed these apps would provide an appealing and complimentary consumer experience which could then be monetized with ads. These apps featured TV listings, check-ins, stickers and synchronised second-screen content but struggled to attract users away from Twitter and Facebook. Most of these companies have since gone out of business or been acquired amid a wave of consolidation and the market has instead focused on the activities of the social media channels themselves – such as Twitter Amplify, Facebook Suggested Videos and Snapchat Discover – and the technologies that support them. == Twitter == Twitter and Facebook are both helping users connect around media, which can provoke strong debate and engagement. Both social platforms want to be the 'digital watercooler' and host conversation around TV because the engagement and data about what media people consume can then be used to generate advertising revenue. As an open platform, conversation on Twitter is closely aligned with real-time events. In May 2013, it launched Twitter Amplify – an advertising product for media and consumer brands. With Amplify, Twitter runs video highlights from major live broadcasts, with advertisers' names and messages playing before the clip. By February 2014, all four major U.S. TV networks had signed up to the Amplify program, bringing a variety of premium TV content onto the social platform in the form of in-tweet real-time video clips. In June 2014, Twitter acquired its Twitter Amplify partner in the U.S. SnappyTV, a company that was helping broadcasters and rights holders to share video content both organically across social and via Twitter's Amplify program. Twitter continues to rely on Grabyo, which has also struck numerous deals with some of the largest broadcasters and rights holders in Europe and North America to share video content across Facebook and Twitter. == Facebook == Facebook made significant changes to its platform in 2014 including updates to its algorithm to enhance how it serves video in users' feeds. It also launched video autoplay to get users to watch the videos in their feeds. It rapidly surpassed Twitter and by the end of 2014 it was enjoying three billion video views a day on its platform and had announced a partnership with the NFL, one of Twitter's most active Twitter Amplify partners. In April 2015, at its F8 Developer Conference, it revealed it was working with Grabyo among other technology partners to bring video onto its platform. Then in July it announced it would be launching Facebook Suggested Videos, bringing related videos and ads to anyone that clicks on a video – a move that not only competed with Twitter's commercial video offering but also put it in direct competition with YouTube. == TV Time == TV Time is a television dedicated social network that allows users to keep track of the television series they watch, as well as films. It also allows them to express their reaction to the media they have seen with episode specific voting for favorite characters and emotional reaction to episodes, as well as commenting in episode restrictive pages. This way users are able to avoid spoilers while also finding a precise audience and community for each of their interactions, as opposed to bigger, non-television dedicated social medias such as Facebook and Twitter where the likelihood of unintentionally reading spoilers is much higher. TV Time offers an analytics service called "TVLytics" where the votes and reactions collected from users can be studied for research and television production purposes. == Advertising == According to Businessinsider.com, there are variety of applications for social TV, including support for TV ad sales, optimizing TV ad buys, making ad buys more efficient, as a complement to audience measurement, and eventually, audience forecasting and real-time optimization. Social TV data can ease access to focus groups and may create a positive feedback loop for generating ultra-sticky TV programming and multi-screen ad campaigns. == In numbers == Viewers share their TV experience on social media in real-time as events unfold: between 88-100m Facebook users login to the platform during the primetime hours of 8pm – 11pm in the US. The volume of social media engagement in TV is also rising – according to Nielsen SocialGuide, there was a 38% increase in tweets about TV in 2013 to 263m. For the 2014 Super Bowl, Twitter reported that a record 24.9 million tweets about the game were sent during the telecast, peaking at 381,605 tweets per minute. Facebook reported that 50 million people discussed the Super Bowl, generating 185 million interactions. The 2014 Oscars generated 5m tweets, viewed by an audience of 37m unique Twitter users and delivering 3.3bn impressions globally as conversation and key moments were shared virally across the platform. In 2014 the All England Lawn Tennis Club (AELTC), hosts of Wimbledon, used Grabyo to share video content across social. The videos were viewed 3.5 million times across Facebook and Twitter. In partnered with Grabyo again in 2015 and the videos generated over 48 million views across Facebook and Twitter. == Television shows with social integration == Here are some examples of how TV executives are integrating social elements with TV shows: C-SPAN streamed tweets from US Senators and Representatives during the quorum call The Voice had the judges of the program tweet during the show and the posts scrolls on the bottom of the screen. The use of Twitter also led to an increase in viewers. "Glee" Entertainment Weekly created a second screen viewing platform for the Glee season 3 premiere. == Related publications == Erika Jonietz. "Making TV Social, Virtually" MIT Technology Review. (January 11, 2010) AmigoTV (Alcatel-Lucent; Coppens et al.) – 2004 www.ist-ipmedianet.org/Alcatel_EuroiTV2004_AmigoTV_short_paper_S4-2.pdf Nextream (MIT Media Lab, Martin et al.) – 2010 Social Interactive Television: Immersive Shared Experiences and Perspectives (P. Cesar, D. Geerts, and K. Chorianopoulos (eds.)) – 2009 Social TV and the Emergence of Interactive TV – Multimedia Research Group – November 2010 Interactive Social TV on Service Oriented Environments: Challenges and Enablers (May 2011) == Systems == Boxee – acquired by Samsung GetGlue – acquired by i.TV Grabyo KIT digital Miso TV Tank Top TV WiO Xbox Live