Color balance

Color balance

In photography and image processing, color balance is the global adjustment of the intensities of the colors (typically red, green, and blue primary colors). An important goal of this adjustment is to render specific colors – particularly neutral colors like white or grey – correctly. Hence, the general method is sometimes called gray balance, neutral balance, or white balance. Color balance changes the overall mixture of colors in an image and is used for color correction. Generalized versions of color balance are used to correct colors other than neutrals or to deliberately change them for effect. White balance is one of the most common kinds of balancing, and is when colors are adjusted to make a white object (such as a piece of paper or a wall) appear white and not a shade of any other colour. Image data acquired by sensors – either film or electronic image sensors – must be transformed from the acquired values to new values that are appropriate for color reproduction or display. Several aspects of the acquisition and display process make such color correction essential – including that the acquisition sensors do not match the sensors in the human eye, that the properties of the display medium must be accounted for, and that the ambient viewing conditions of the acquisition differ from the display viewing conditions. The color balance operations in popular image editing applications usually operate directly on the red, green, and blue channel pixel values, without respect to any color sensing or reproduction model. In film photography, color balance is typically achieved by using color correction filters over the lights or on the camera lens. == Generalized color balance == Sometimes the adjustment to keep neutrals neutral is called white balance, and the phrase color balance refers to the adjustment that in addition makes other colors in a displayed image appear to have the same general appearance as the colors in an original scene. It is particularly important that neutral (gray, neutral, white) colors in a scene appear neutral in the reproduction. === Psychological color balance === Humans relate to flesh tones more critically than other colors. Trees, grass and sky can all be off without concern, but if human flesh tones are 'off' then the human subject can look sick or dead. To address this critical color balance issue, the tri-color primaries themselves are formulated to not balance as a true neutral color. The purpose of this color primary imbalance is to more faithfully reproduce the flesh tones through the entire brightness range. == Illuminant estimation and adaptation == Most digital cameras have means to select color correction based on the type of scene lighting, using either manual lighting selection, automatic white balance, or custom white balance. The algorithms for these processes perform generalized chromatic adaptation. Many methods exist for color balancing. Setting a button on a camera is a way for the user to indicate to the processor the nature of the scene lighting. Another option on some cameras is a button which one may press when the camera is pointed at a gray card or other neutral colored object. This captures an image of the ambient light, which enables a digital camera to set the correct color balance for that light. There is a large literature on how one might estimate the ambient lighting from the camera data and then use this information to transform the image data. A variety of algorithms have been proposed, and the quality of these has been debated. A few examples and examination of the references therein will lead the reader to many others. Examples are Retinex, an artificial neural network or a Bayesian method. == Chromatic colors == Color balancing an image affects not only the neutrals, but other colors as well. An image that is not color balanced is said to have a color cast, as everything in the image appears to have been shifted towards one color. Color balancing may be thought in terms of removing this color cast. Color balance is also related to color constancy. Algorithms and techniques used to attain color constancy are frequently used for color balancing, as well. Color constancy is, in turn, related to chromatic adaptation. Conceptually, color balancing consists of two steps: first, determining the illuminant under which an image was captured; and second, scaling the components (e.g., R, G, and B) of the image or otherwise transforming the components so they conform to the viewing illuminant. Viggiano found that white balancing in the camera's native RGB color model tended to produce less color inconstancy (i.e., less distortion of the colors) than in monitor RGB for over 4000 hypothetical sets of camera sensitivities. This difference typically amounted to a factor of more than two in favor of camera RGB. This means that it is advantageous to get color balance right at the time an image is captured, rather than edit later on a monitor. If one must color balance later, balancing the raw image data will tend to produce less distortion of chromatic colors than balancing in monitor RGB. == Mathematics of color balance == Color balancing is sometimes performed on a three-component image (e.g., RGB) using a 3x3 matrix. This type of transformation is appropriate if the image was captured using the wrong white balance setting on a digital camera, or through a color filter. Changing the color balance of an image can improve classifier results on a trained ML model. === Scaling monitor R, G, and B === In principle, one wants to scale all relative luminances in an image so that objects which are believed to be neutral appear so. If, say, a surface with R = 240 {\displaystyle R=240} was believed to be a white object, and if 255 is the count which corresponds to white, one could multiply all red values by 255/240. Doing analogously for green and blue would result, at least in theory, in a color balanced image. In this type of transformation the 3x3 matrix is a diagonal matrix. [ R G B ] = [ 255 / R w ′ 0 0 0 255 / G w ′ 0 0 0 255 / B w ′ ] [ R ′ G ′ B ′ ] {\displaystyle \left[{\begin{array}{c}R\\G\\B\end{array}}\right]=\left[{\begin{array}{ccc}255/R'_{w}&0&0\\0&255/G'_{w}&0\\0&0&255/B'_{w}\end{array}}\right]\left[{\begin{array}{c}R'\\G'\\B'\end{array}}\right]} where R {\displaystyle R} , G {\displaystyle G} , and B {\displaystyle B} are the color balanced red, green, and blue components of a pixel in the image; R ′ {\displaystyle R'} , G ′ {\displaystyle G'} , and B ′ {\displaystyle B'} are the red, green, and blue components of the image before color balancing, and R w ′ {\displaystyle R'_{w}} , G w ′ {\displaystyle G'_{w}} , and B w ′ {\displaystyle B'_{w}} are the red, green, and blue components of a pixel which is believed to be a white surface in the image before color balancing. This is a simple scaling of the red, green, and blue channels, and is why color balance tools in Photoshop have a white eyedropper tool. It has been demonstrated that performing the white balancing in the phosphor set assumed by sRGB tends to produce large errors in chromatic colors, even though it can render the neutral surfaces perfectly neutral. === Scaling X, Y, Z === If the image may be transformed into CIE XYZ tristimulus values, the color balancing may be performed there. This has been termed a "wrong von Kries" transformation. Although it has been demonstrated to offer usually poorer results than balancing in monitor RGB, it is mentioned here as a bridge to other things. Mathematically, one computes: [ X Y Z ] = [ X w / X w ′ 0 0 0 Y w / Y w ′ 0 0 0 Z w / Z w ′ ] [ X ′ Y ′ Z ′ ] {\displaystyle \left[{\begin{array}{c}X\\Y\\Z\end{array}}\right]=\left[{\begin{array}{ccc}X_{w}/X'_{w}&0&0\\0&Y_{w}/Y'_{w}&0\\0&0&Z_{w}/Z'_{w}\end{array}}\right]\left[{\begin{array}{c}X'\\Y'\\Z'\end{array}}\right]} where X {\displaystyle X} , Y {\displaystyle Y} , and Z {\displaystyle Z} are the color-balanced tristimulus values; X w {\displaystyle X_{w}} , Y w {\displaystyle Y_{w}} , and Z w {\displaystyle Z_{w}} are the tristimulus values of the viewing illuminant (the white point to which the image is being transformed to conform to); X w ′ {\displaystyle X'_{w}} , Y w ′ {\displaystyle Y'_{w}} , and Z w ′ {\displaystyle Z'_{w}} are the tristimulus values of an object believed to be white in the un-color-balanced image, and X ′ {\displaystyle X'} , Y ′ {\displaystyle Y'} , and Z ′ {\displaystyle Z'} are the tristimulus values of a pixel in the un-color-balanced image. If the tristimulus values of the monitor primaries are in a matrix P {\displaystyle \mathbf {P} } so that: [ X Y Z ] = P [ L R L G L B ] {\displaystyle \left[{\begin{array}{c}X\\Y\\Z\end{array}}\right]=\mathbf {P} \left[{\begin{array}{c}L_{R}\\L_{G}\\L_{B}\end{array}}\right]} where L R {\displaystyle L_{R}} , L G {\displaystyle L_{G}} , and L B {\displaystyle L_{B}} are the un-gamma corrected monitor RGB, one may use: [ L R L G L B ] = P − 1 [ X w / X w ′ 0 0

ROCm

ROCm is an Advanced Micro Devices (AMD) software stack for graphics processing unit (GPU) programming. ROCm spans several domains, including general-purpose computing on graphics processing units (GPGPU), high performance computing (HPC), and heterogeneous computing. It offers several programming models: HIP (GPU-kernel-based programming), OpenMP (directive-based programming), and OpenCL. ROCm is free, libre and open-source software (except the GPU firmware blobs), and it is distributed under various licenses. The name initially stood for Radeon Open Compute platform; however, due to Open Compute being a registered trademark, the name no longer functions as an acronym. == Background == The first GPGPU software stack from ATI/AMD was Close to Metal, which became Stream. ROCm was launched around 2016 with the Boltzmann Initiative. ROCm stack builds upon previous AMD GPU stacks; some tools trace back to GPUOpen and others to the Heterogeneous System Architecture (HSA). === Heterogeneous System Architecture Intermediate Language === HSAIL was aimed at producing a middle-level, hardware-agnostic intermediate representation that could be JIT-compiled to the eventual hardware (GPU, FPGA...) using the appropriate finalizer. This approach was dropped for ROCm: now it builds only GPU code, using LLVM, and its AMDGPU backend that was upstreamed, although there is still research on such enhanced modularity with LLVM MLIR. == Programming abilities == ROCm as a stack ranges from the kernel driver to the end-user applications. AMD has introductory videos about AMD GCN hardware, and ROCm programming via its learning portal. One of the best technical introductions about the stack and ROCm/HIP programming, remains, to date, to be found on Reddit. == Hardware support == ROCm is primarily targeted at discrete professional GPUs, but consumer GPUs and APUs of the same architecture as a supported professional GPU are known to work with ROCm. For example, all professional GPUs of the RDNA 2 architecture are officially supported by ROCm 5.x; users report that Consumer RDNA2 units such as the Radeon 6800M APU and the Radeon 6700XT GPU also work. === Professional-grade GPUs === === Consumer-grade GPUs === == Software ecosystem == === Machine learning === Various deep learning frameworks have a ROCm backend: PyTorch TensorFlow ONNX MXNet CuPy MIOpen Caffe Iree (which uses LLVM Multi-Level Intermediate Representation (MLIR)) llama.cpp === Supercomputing === ROCm is gaining significant traction in the top 500. ROCm is used with the Exascale supercomputers El Capitan and Frontier. Some related software is to be found at AMD Infinity hub. === Other acceleration & graphics interoperation === As of version 3.0, Blender can now use HIP compute kernels for its renderer cycles. === Other languages === ==== Julia ==== Julia has the AMDGPU.jl package, which integrates with LLVM and selects components of the ROCm stack. Instead of compiling code through HIP, AMDGPU.jl uses Julia's compiler to generate LLVM IR directly, which is later consumed by LLVM to generate native device code. AMDGPU.jl uses ROCr's HSA implementation to upload native code onto the device and execute it, similar to how HIP loads its own generated device code. AMDGPU.jl also supports integration with ROCm's rocBLAS (for BLAS), rocRAND (for random number generation), and rocFFT (for FFTs). Future integration with rocALUTION, rocSOLVER, MIOpen, and certain other ROCm libraries is planned. === Software distribution === ==== Official ==== Installation instructions are provided for Linux and Windows in the official AMD ROCm documentation. ROCm software is currently spread across several public GitHub repositories. Within the main public meta-repository, there is an XML manifest for each official release: using git-repo, a version control tool built on top of Git, is the recommended way to synchronize with the stack locally. AMD starts distributing containerized applications for ROCm, notably scientific research applications gathered under AMD Infinity Hub. AMD distributes itself packages tailored to various Linux distributions. ==== Third-party ==== There is a growing third-party ecosystem packaging ROCm. Linux distributions are officially packaging (natively) ROCm, with various degrees of advancement: Arch Linux, Gentoo, Debian, Fedora , GNU Guix, and NixOS. There are Spack packages. == Components == There is one kernel-space component, ROCk, and the rest - there is roughly a hundred components in the stack - is made of user-space modules. The unofficial typographic policy is to use: uppercase ROC lowercase following for low-level libraries, i.e. ROCt, and the contrary for user-facing libraries, i.e. rocBLAS. AMD is active developing with the LLVM community, but upstreaming is not instantaneous, and as of January 2022, is still lagging. AMD still officially packages various LLVM forks for parts that are not yet upstreamed – compiler optimizations destined to remain proprietary, debug support, OpenMP offloading, etc. === Low-level === ==== ROCk – Kernel driver ==== ==== ROCm – Device libraries ==== Support libraries implemented as LLVM bitcode. These provide various utilities and functions for math operations, atomics, queries for launch parameters, on-device kernel launch, etc. ==== ROCt – Thunk ==== The thunk is responsible for all the thinking and queuing that goes into the stack. ==== ROCr – Runtime ==== The ROC runtime is a set of APIs/libraries that allows the launch of compute kernels by host applications. It is AMD's implementation of the HSA runtime API. It is different from the ROC Common Language Runtime. ==== ROCm – CompilerSupport ==== ROCm code object manager is in charge of interacting with LLVM intermediate representation. === Mid-level === ==== ROCclr Common Language Runtime ==== The common language runtime is an indirection layer adapting calls to ROCr on Linux and PAL on windows. It used to be able to route between different compilers, like the HSAIL-compiler. It is now being absorbed by the upper indirection layers (HIP and OpenCL). ==== OpenCL ==== ROCm ships its installable client driver (ICD) loader and an OpenCL implementation bundled together. As of January 2022, ROCm 4.5.2 ships OpenCL 2.2, and is lagging behind competition. ==== HIP – Heterogeneous Interface for Portability ==== The AMD implementation for its GPUs is called HIPAMD. There is also a CPU implementation mostly for demonstration purposes. ==== HIPCC ==== HIP builds a `HIPCC` compiler that either wraps Clang and compiles with LLVM open AMDGPU backend, or redirects to the NVIDIA compiler. ==== HIPIFY ==== HIPIFY is a source-to-source compiling tool. It translates CUDA to HIP and reverse, either using a Clang-based tool, or a sed-like Perl script. ==== GPUFORT ==== Like HIPIFY, GPUFORT is a tool compiling source code into other third-generation-language sources, allowing users to migrate from CUDA Fortran to HIP Fortran. It is also in the repertoire of research projects, even more so. === High-level === ROCm high-level libraries are usually consumed directly by application software, such as machine learning frameworks. Most of the following libraries are in the General Matrix Multiply (GEMM) category, which GPU architecture excels at. The majority of these user-facing libraries comes in dual-form: hip for the indirection layer that can route to Nvidia hardware, and roc for the AMD implementation. ==== rocBLAS / hipBLAS ==== rocBLAS and hipBLAS are central in high-level libraries, it is the AMD implementation for Basic Linear Algebra Subprograms. It uses the library Tensile privately. ==== rocSOLVER / hipSOLVER ==== This pair of libraries constitutes the LAPACK implementation for ROCm and is strongly coupled to rocBLAS. === Utilities === ROCm developer tools: Debug, tracer, profiler, System Management Interface, Validation suite, Cluster management. GPUOpen tools: GPU analyzer, memory visualizer... External tools: radeontop (TUI overview) == Comparison with competitors == ROCm competes with other GPU computing stacks: Nvidia CUDA and Intel OneAPI. === Nvidia CUDA === Nvidia's CUDA is closed-source, whereas AMD ROCm is open source. There is open-source software built on top of the closed-source CUDA, for instance RAPIDS. CUDA is able to run on consumer GPUs, whereas ROCm support is mostly offered for professional hardware such as AMD Instinct and AMD Radeon Pro. Nvidia provides a C/C++-centered frontend and its Parallel Thread Execution (PTX) LLVM GPU backend as the Nvidia CUDA Compiler (NVCC). === Intel OneAPI === All the oneAPI corresponding libraries are published on its GitHub Page. ==== Unified Acceleration Foundation (UXL) ==== Unified Acceleration Foundation (UXL) is a new technology consortium that are working on the continuation of the OneAPI initiative, with the goal to create a new open standard accelerator software ecosystem, related open standards and specification projects through Working Groups and Specia

Document AI

Document AI, also known as Document Intelligence, refers to a field of technology that employs machine learning (ML) techniques, such as natural language processing (NLP). These techniques are used to develop computer models capable of analyzing documents in a manner akin to human review. Through NLP, computer systems are able to understand relationships and contextual nuances in document contents, which facilitates the extraction of information and insights. Additionally, this technology enables the categorization and organization of the documents themselves. The applications of Document AI extend to processing and parsing a variety of semi-structured documents, such as forms, tables, receipts, invoices, tax forms, contracts, loan agreements, and financial reports. == Key features == Machine learning is utilized in Document AI to extract information from both printed and digital documents. This technology recognizes images, text, and characters in various languages, aiding in the extraction of insights from unstructured documents. The use of this technology can improve the speed and quality of decision-making in document analysis. Additionally, the automation of data extraction and validation can contribute to increased efficiency in document analysis processes. Since the early 2020s, the integration of large language models has extended Document AI beyond extraction toward generative tasks, including the automated drafting of forms, contracts, and document summaries. == Example == A business letter contains information in the form of text, as well as other types of information, such as the position of the text. For instance, a typical letter contains two addresses before the body of the text. The address at the very top (sometimes aligned to the right) is the sender address. This is normally followed by the date of the letter, with the place of writing. After this, the receiver address is listed. The distinction between the sender address and the receiver address is conveyed solely by the position of the address on the page, i.e. there is no textual indication like Sender: in front of the addresses. == Data dimensions and ML architecture == Data is typically distinguished into spatial data and time-series data, the former includes things like images, maps and graphs, while the latter includes signals such as stock prices or voice recordings. Document AI combines text data, which has a time dimension, with other types of data, such as the position of an address in a business letter, which is spatial. Historically in machine learning spatial data was analyzed using a convolutional neural network, and temporal data using a recurrent neural network. With the advent of dimension-type agnostic transformer architecture, these two different types of dimension can be more easily combined, Document AI is an example of this. == Benchmarks == Several public datasets are used to evaluate Document AI systems. FUNSD (Form Understanding in Noisy Scanned Documents) contains 199 annotated forms with token- and block-level labels for form understanding tasks. CORD (Consolidated Receipt Dataset) supports key information extraction from receipts. DocVQA contains approximately 50,000 questions over 12,000 document images for layout-aware visual question answering. == Common uses == Document AI systems are used to automate document processing and information extraction in business and financial workflows, including invoice and receipt processing, data entry automation, anomaly detection, mortgage processing, loan portfolio monitoring, credit risk management, and fraud detection such as counterfeit currency and fraudulent checks. They are also applied in regulatory compliance and contract analysis, including assessing changes in legal and regulatory documents. In real estate, Document AI supports document classification and structured information extraction for standardized processing and analytics. With the adoption of generative AI, Document AI systems can also generate and pre-fill structured documents such as contracts or business forms from natural language prompts.

GITEX Vietnam

GITEX AI Vietnam is an upcoming technology exhibition and conference scheduled to take place in Hanoi, Vietnam, on 1–2 October 2026. The event is organised by KAOUN International in partnership with the Dubai World Trade Centre and the Vietnam National Innovation Center (NIC). It is part of the global GITEX network of technology exhibitions. The event supported by Vietnam's Ministry of Finance and Ministry of Science and Technology. == Activity == GITEX AI Vietnam was announced in 2025 as part of GITEX's expansion into Southeast Asia. Its launch coincides with Vietnam's National Innovation Week. Media reports linked to the announcement projected Vietnam's digital economy could reach around US$200 billion by 2030. The event includes exhibitions, conferences, and networking sessions. Co-located platforms include AI Everything Vietnam, Startups North Star Vietnam, GITEX Cyber Valley Vietnam, and FDX Vietnam. Expected participants include policymakers, technology companies, startups, investors, and researchers.

Dry Drowning

Dry Drowning is a cyberpunk mystery visual novel developed by Studio V and published by VLG Publishing and WhisperGames for Microsoft Windows on August 2, 2019. It was released on the Nintendo Switch on February 22, 2021. == Gameplay == The player takes control of Mordred Foley and has to read through the story, while making decisions at certain points. Depending on the choices, the player can influence the relationship to other characters as well as the course of the game, discovering more than 150 story branches, and eventually reach one out of three different endings with variations. The game also includes passages where the player has to find clues or items on the screen by clicking on them. These can be used in interrogation scenes with certain characters in order to unmask them and discover their lies. Throughout the game, the player has access to an in-game operating system called AquaOS. With that, they can re-read their conversations, look at their found items, and read biographies of the characters encountered. == Plot == The game is set in the fictional and totalitarian city Nova Polemos in Europa in 2066. Mordred Foley and Hera Kairis are private investigators and before the events of the game, they sent two of the most dangerous serial killers ever, Jennifer Kingston and Robert Herrington, to the electric chair. However, after their execution, their agency underwent an investigation for falsifying the evidence presented during the case, which completely destroyed its reputation. Now they want to restart their careers and lives, while dealing with their past traumas. Soon, Mordred is caught up in several cases that all led him to believe that the dreaded serial killer named Pandora has returned. In order to solve these cases, both Mordred and Hera have to face their pasts and fears, all while a racist political party is about to make the lives of refugees in Nova Polemos even worse. == Development == The game was initially conceived by Giacomo Masi and Samuele Zolfanelli, then developed by Studio V and directed and written by Giacomo Masi. It was originally written in Italian and translated into English, Chinese, Japanese, Korean, and German. The soundtrack was composed, written, and performed by Giorgio Maioli. The ending theme and Hera's pieces, performed on piano, were created by Alessandro Masi. The background and character artworks were made by Giulia Carli, other graphic elements such as the UI were created by Samuele Zolfanelli. The developers cited L.A. Noire, Ace Attorney, Blade Runner and Heavy Rain as some of their inspirations for the game. === Releases === Dry Drowning was originally released on Microsoft Windows through Steam, GOG, Itch.io, and Utomik in August 2019. In July 2019, Giacomo Masi announced the game would be released for Xbox One in 2020, though it was not released that year. A Nintendo Switch port was released on February 22, 2021, and a version for PlayStation 4 is set to release in 2021. == Reception == According to review aggregator platform Metacritic, Dry Drowning received "mixed or average reviews" for PC based on 11 reviews and "generally favorable reviews" for Nintendo Switch based on 6 reviews. Fellow review aggregator OpenCritic assessed that the game received fair approval, being recommended by 55% of critics. 4players.de gave a positive rating of 80% and wrote: "Stylish noir thriller with an interesting story, but mechanical limitations – despite a variety of possible interactions." Screen Rant gave a mixed rating of 3 out of 5 stars and wrote, "Dry Drowning may be a fair bit messy, but there's charm here. Players who are willing to embrace the cheesier elements will find some joy in its well-crafted setting and a decent murder mystery plot. The game is constrictive and lacks the genuine shock and engagement of top tier visual novels like Doki Doki Literature Club!, but there are some moments of clever world building and a strong enough mystery propelling it." The Italian review site SpazioGames gave a positive rating of 8.5 out of 10 points and wrote: "Dry Drowning is a very good game with great narrative experience. Every relationship between the characters is layered to increase player involvement, and each choice has different consequences. A thriller game that deserves to be played." === Awards === The game won Best of EGS 2019 and Best of JOIN 2019 awards, an honorable mention at GAMEROME and was nominated as "Best Italian Debut Game" at the Italian Video Game Awards 2020. It was also declared Best Game at Join The Indie 2019.

Qloo

Qloo (pronounced "clue") is a company that uses artificial intelligence (AI) to understand taste and cultural correlations. It provides companies with an application programming interface (API). It received funding from Leonardo DiCaprio, Elton John, Barry Sternlicht, Pierre Lagrange and others. Qloo establishes consumer preference correlations via machine learning across data spanning cultural domains including music, film, television, dining, nightlife, fashion, books, and travel. The recommender system uses AI to predict correlations for further applications. == History == Qloo was founded in 2012 by chief executive officer Alex Elias and chief operating officer Jay Alger. Qloo initially launched an app designed for consumers, allowing them to understand their own tastes and receive personalized recommendations. The company amassed several million users and built a large catalog of cultural entities and corresponding user sentiment. In 2012, Qloo raised $1.4 million in seed funding from investors including Cedric the Entertainer, and venture capital firm Kindler Capital. Qloo had a public beta release in November 2012 after its initial funding. In 2013, the company raised an additional $1.6 million from Cross Creek Pictures founding partner Tommy Thompson, and Samih Toukan and Hussam Khoury, founders of Maktoob, an Internet services company purchased by Yahoo! for $164 million in 2009. On November 14, 2013, a website and an iPhone app were announced. The company later released an Android app, and tablet versions, in mid-2014. In 2015, Twitter approached Qloo about powering personalized social feeds and targeted eCommerce ads on the platform based on what users were posting. Qloo developed an enterprise-grade API to support Twitter’s needs. Twitter ended up pivoting to enable brands to use the social platform for customer service and support, but Qloo was able to sell access to its cultural intelligence via API to many other enterprise clients, marking the official transition from a B2C company to a B2B company. In 2016, Qloo secured $4.5 million in venture capital investment. The $4.5 million was split between a number of investors, including Barry Sternlicht, Pierre Lagrange, and Leonardo DiCaprio. In July 2017, Qloo raised $6.5 million in funding rounds from AXA Strategic Ventures, and Elton John. Following the investment, the founders stated in an interview with Tech Crunch that they would use the investment to expand Qloo's database. They hoped the move would secure larger contracts with corporate clients. At the time, clients already included Fortune 500 companies such as Twitter, PepsiCo, and BMW. In 2019, the company announced that it had acquired cultural recommendation service TasteDive, with Alex Elias becoming chairman of TasteDive. In September 2019, Qloo was named among the Top 14 Artificial Intelligence APIs by ProgrammableWeb. In 2022, Qloo raised $15M in Series B funding from Eldridge and AXA Venture Partners, enabling the privacy-centric AI leader to expand its team of world-class data scientists, enrich its technology, and build on its sales channels in order to continue to offer premier insights into global consumer taste for Fortune 500 companies across the globe. Qloo was recognized as the "Best Decision Intelligence Company" at the 2023 AI Breakthrough Awards. Also in 2023, the company was awarded a Top Performer Award by SourceForge. As of 2024, Qloo is a three-time Inc. 5000 honoree: No. 360 (2022), No. 344 (2021), No. 187 (2020). Qloo raised $25 million Series C round on February 21, 2024. The round was led by AI Ventures with participation from AXA Venture Partners, Eldridge, and Moderne Ventures, allowing Qloo to address new commercial surface areas for Taste AI, including on-device learning and foundational models leveraging Qloo, as well as introduce self-service platform to make consumer and taste analytics available to small and mid-sized enterprises and individuals. Qloo also announced pursuing opportunistic M&A using its balance sheet along the lines of the TasteDive acquisition completed, which expanded Qloo's first-party data moat and corpus of cultural learning. This latest financing brought the total amount raised since the company's founding in 2012 to over $56 million. == Services and features == Qloo calls itself a cultural AI platform to provide real-time correlation data across domains of culture and entertainment including: film, music, television, dining, nightlife, fashion, books, and travel. Each category contains subcategories. Qloo’s knowledge of a user's taste in one category can be utilized to offer suggestions in other categories. Users then rate the suggestions, providing it with feedback for future suggestions. Qloo has partnerships with companies such as Expedia and iTunes. == Technology == Qloo’s Taste AI technology uses machine learning to decode and predict consumers’ interests, maintaining user anonymity. It is powered by 3.7 billion lifestyle entities (brands, music, film, TV, dining, nightlife, fashion, books, travel, and more) and trillions of anonymized consumer behavioral signals. Through AI, Qloo identifies patterns in these data signals, making predictions about how much interest a person or group has in a concept or thing. Central to Qloo’s technology are algorithms designed to detect and mitigate biases within datasets and models, allowing Qloo to assess the fairness of its AI systems with a focus on attributes such as age, gender, and race, enabling the company to fine-tune its AI models to align with their ethical standards. They also use visualization tools to probe the behavior of their AI models for conducting counterfactual analyses and for comparing the performances of the AI models across diverse demographic segments. Qloo’s Taste AI doesn’t collect or use any Personally Identifiable Information (PII). Instead, it derives recommendations for audience segments based on co-occurrences between lifestyle entities and anonymized behavioral signals. == Applications == Starbucks uses Qloo to create in-store music playlists tailored to specific neighborhoods. Hershey’s uses Qloo to customize the content of assorted candy bags. Michelin uses Qloo to serve recommendations in its Michelin Guide app. Netflix leverages Qloo’s technology to enhance merchandising by identifying actors who resonate with certain demographics. Qloo also works with PepsiCo, Samsung, The New York Mets, BuzzFeed, and Ticketmaster, Universal Music Group, and OOH advertising company JCDecaux.

Mario Klingemann

Mario Klingemann (born 1970 in Laatzen, Lower Saxony) is a German artist best known for his work involving neural networks, code, and algorithms. Klingemann was a Google Arts and Culture resident from 2016 to 2018, and he is considered as a pioneer in the use of computer learning in the arts. His works examine creativity, culture, and perception through machine learning and artificial intelligence, and have appeared at the Ars Electronica Festival, the Museum of Modern Art New York, the Metropolitan Museum of Art New York, the Photographers’ Gallery London, the Centre Pompidou Paris, and the British Library. Today he lives in Munich, where, in addition to his art under the name "Dog & Pony", he still runs a creative free space between gallery and Wunderkammer with the paper artist Alexandra Lukaschewitz. In 2018 his work The Butcher's Son won the Lumen Prize Gold Award 2018 by working with figurative visual input. Mario Klingemann is part of ONKAOS, the new media artist support programme of SOLO. In collaboration with ONKAOS he has created works such as Memories of Passerby I, the first work made with AI to be auctioned at Sotheby's in 2019. In 2020, Mario Klingemann won an Honorary Mention in the Prix Ars Electronica with his AI installation Appropriate Response. In 2023, Klingemann presented A.I.C.C.A., a performative sculpture in the form of a dog capable of elaborating art critiques thanks to AI programming.