Reward hacking or specification gaming occurs when an AI trained with reinforcement learning optimizes an objective function—achieving the literal, formal specification of an objective—without actually achieving an outcome that the programmers intended. DeepMind researchers have analogized it to the human behavior of finding a "shortcut" when being evaluated: "In the real world, when rewarded for doing well on a homework assignment, a student might copy another student to get the right answers, rather than learning the material—and thus exploit a loophole in the task specification". This idea is strongly associated with Goodhart's law, which argues that when a measure becomes a target, it ceases to be a good measure. == Definition and theoretical framework == The concept of reward hacking arises from the intrinsic difficulty of defining a reward function that accurately reflects the true intentions of designers. In 2016, researchers at OpenAI identified reward hacking as one of five major "concrete problems of AI safety", describing it as the possibility that an agent could exploit the reward function to achieve maximum rewards through undesirable behavior. Amodei et al. categorized several distinct sources of reward hacking, including agents that use partially observed goals (such as a cleaning robot that closes its eyes to avoid perceiving messes), metrics that collapse under strong optimization (Goodhart's law), self-reinforcing feedback loops, and agents that interfere with the physical implementation of their reward signal (a failure mode known as "wireheading"). Skalse et al. (2022) propose a formal mathematical definition of reward hacking, which involves a situation where optimizing an imperfect proxy reward function results in poor performance compared to the true reward function. They define a proxy as "unhackable" if any increase in the expected proxy return cannot cause any decrease in the expected true return. A key finding states that, across all stochastic policy distributions (mappings from states to probability distributions over actions), two reward functions are unhackable if and only if one of them is constant, which means that reward hacking is theoretically unavoidable. Similarly, Nayebi (2025) presents general no-free-lunch barriers to AI alignment, arguing that with large task spaces and finite samples, reward hacking is "globally inevitable" since rare high-loss states are systematically under-covered by any oversight scheme. == Examples == Around 1983, Eurisko, an early attempt at evolving general heuristics, unexpectedly assigned the highest possible fitness level to a parasitic mutated heuristic, H59, whose only activity was to artificially maximize its own fitness level by taking unearned partial credit for the accomplishments of other heuristics. The "bug" was fixed by the programmers moving part of the code to a new protected section that could not be modified by the heuristics. In a 2004 paper, a reinforcement learning algorithm was designed to encourage a physical Mindstorms robot to remain on a marked path. Because the three allowed actions were forward, left, and right, the researchers expected the trained robot to move forward and follow the turns of the provided path. However, alternation of two composite actions allowed the robot to slowly zig-zag backwards; thus, the robot learned to maximize its reward by going back and forth on the initial straight portion of the path. Given the limited sensory abilities of the robot, a reward purely based on its position in the environment had to be discarded as infeasible; the reinforcement function had to be patched with an action-based reward for moving forward. The book You Look Like a Thing and I Love You (2019) gives an example of a tic-tac-toe bot (playing the unrestricted n-in-a-row variant) that learned to win by playing a huge coordinate value that would cause other bots to crash when they attempted to expand their model of the board. Among other examples from the book is a bug-fixing evolution-based AI (named GenProg) that, when tasked to prevent a list from containing sorting errors, simply truncated the list. Another of GenProg's misaligned strategies evaded a regression test that compared a target program's output to the expected output stored in a file called "trusted-output.txt". Rather than continue to maintain the target program, GenProg simply deleted the "trusted-output.txt" file globally; this hack tricked the regression test into succeeding. Such problems could be patched by human intervention on a case-by-case basis after they became evident. === In virtual robotics === In Karl Sims' 1994 demonstration of creature evolution in a virtual environment, a fitness function that was expected to encourage the evolution of creatures that would learn to walk or crawl to a target resulted instead in the evolution of tall, rigid creatures that reached the target by falling over. This was patched by changing the environment so that taller creatures were forced to start farther from the target. Researchers from the Niels Bohr Institute stated in 1998 that their cycle-bot's reinforcement functions had "to be designed with great care." In their first experiments, "we rewarded the agent for driving towards the goal but did not punish it for driving away from it. Cconsequently, the agent drove in circles with a radius of 20–50 meters around the starting point. Such behavior was actually rewarded by the reinforcement function, furthermore circles with a certain radius are physically very stable when driving a bicycle". While setting up a 2011 experiment to test "survival of the flattest", experimenters attempted to ban mutations that altered the base reproduction rate. Every time a mutation occurred, the system would pause the simulation to test the new mutation in a test environment and would veto any mutations that resulted in a higher base reproduction rate. However, this resulted in mutated organisms that could recognize and suppress reproduction ("play dead") within the test environment. An initial patch, which removed cues that identified the test environment, failed to completely prevent runaway reproduction; new mutated organisms would "play dead" at random as a strategy to sometimes, by chance, outwit the mutation veto system. A 2017 DeepMind paper noted that "great care must be taken when defining the reward function," citing an unexpected failure when an agent flipped a brick because it received "a grasping reward calculated with the wrong reference point on the brick". OpenAI stated in 2017 that in some domains their semi-supervised system could result in agents "adopting policies that tricked evaluators," and that in one environment "a robot that was supposed to grasp items instead positioned its manipulator between the camera and the object so that it only appeared to be grasping it." A 2018 bug in OpenAI Gym could cause a robot expected to quietly move a block sitting on top of a table to instead opt to move the table. A 2020 collection of similar anecdotes posits that "evolution has its own 'agenda' distinct from the programmer's" and that "the first rule of directed evolution is 'you get what you select for'". === In video game bots === In 2013, programmer Tom Murphy VII published an AI designed to learn NES games. When the AI was about to lose at Tetris, it learned to indefinitely pause the game. Murphy later analogized it to the fictional WarGames computer, which concluded that "The only winning move is not to play". AI programmed to learn video games will sometimes fail to progress through the entire game as expected, instead opting to repeat content. A 2016 OpenAI algorithm trained on the CoastRunners racing game unexpectedly learned to attain a higher score by looping through three targets rather than ever finishing the race. Some evolutionary algorithms that were evolved to play QBert in 2018 declined to clear levels, instead finding two distinct novel ways to farm a single level indefinitely. Multiple researchers have observed that AI learning to play Road Runner gravitates to a "score exploit" in which the AI deliberately gets itself killed near the end of level one so that it can repeat the level. A 2017 experiment deployed an "oversight" convolutional neural network trained on human examples to block such actions, but the agent learned to exploit oversight failures in the top right corner of the screen, where it was still able to get killed. == Reward hacking in modern language models == With the rise of large language models (LLMs) and reinforcement learning from human feedback (RLHF) as a primary technique for AI alignment, reward hacking has become a major concern for the development of artificial intelligence. In RLHF, a reward model trained on data that best captures human preferences is used as a proxy for human judgment, with the language model being fine-tuned to optimize this reward proxy. However, since the rewar
EditDV
EditDV was a video editing software released by Radius, Inc. in late 1997 as an evolution of their earlier Radius Edit product. EditDV was one of the first products providing professional-quality editing of the then new DV format at a relatively affordable cost ($999 including Radius FireWire capture card) and was named "The Best Video Tool of 1998". Originally EditDV was available for Macintosh only but in February 2000 EditDV 2.0 for Windows was released. With version 3.0 EditDV's name was changed to CineStream. == Features == Originally bundled with a FireWire card, EditDV 1.5 got updated into a less expensive software only package for use with the newer PowerMac G3 that came with a FireWire interface. Later, a scaled down version named EditDV 1.6.1 Unplugged was released as a freeware version next to EditDV 2.0. Unlike many other applications at the time which transcoded video to M-JPEG for editing, EditDV provided lossless native editing of the DV format. Only transitions (such as dissolves or wipes), effects (such as rotating or scaling the video, adjusting the audio level, or adding titles) and filters (such as changing the brightness or color balance) needed to be rendered. This also had the disadvantage to not work with analogue video capture. EditDV was built on top of QuickTime and supported QuickTime filters as well as its own built-in effects and transitions. Effects could be animated using keyframes. EditDV 2.0 worked natively with Quicktime MOV format. For Microsoft Windows users, where the standard was AVI, this required the use of a provided external conversion tool afterwards when AVI was wanted. The user interface had a Project window for organising clips into bins, a Sequence window with a multi-track timeline for arranging clips into a program using three-point editing, and Source and Program monitor windows. A finished program could either be exported as a QuickTime movie or written back to DV tape using the "print to video" command. Version 3.0, then renamed CineStream, shifted towards web designers who wanted to add video streaming interactivity to a website. The new feature called EventStream allowed setting clickable hot spots to link to another location, either to another page with a URL or to another video. This feature distinguished CineStream from the rest of the competition. == Products == The EditDV product family included a number of related products, all sharing a similar name: EditDV Video editing software (Mac and Windows) SoftDV A QuickTime software codec for playing DV media, included as part of EditDV (Mac and Windows) MotoDV PCI-based FireWire interface with DV capture software (Mac and Windows) PhotoDV Software to capture high-quality stills from a DV tape using MotoDV hardware (Mac and Windows) RotoDV Software for rotoscoping (painting over video), released in Sept 1999 (Macintosh only) == Name changes and eventual demise == In 1999, the company Radius Inc. changed its name to Digital Origin. In 2000, Digital Origin Inc (and EditDV) was bought by Media 100. In early 2001, Media 100 released an updated version of EditDV under the new name CineStream 3.0. Later that year (October 2001) Media 100 was bought by Autodesk's Discreet Division. CineStream for Macintosh required classic Mac OS. It was never ported to Mac OS X and faced increasing competition on that platform from Apple's own Final Cut Pro application. Development of EditDV/Cinestream was officially discontinued in 2002.
Sanad (government app)
Sanad (Arabic: سند) is the official digital identity and e-government services application of the Hashemite Kingdom of Jordan. Developed and managed by the Ministry of Digital Economy and Entrepreneurship, the app provides a unified platform for accessing a range of public services and personal records digitally. == Overview == Launched in February 2020, Sanad is part of Jordan's broader digital transformation strategy aimed at improving public service delivery and enhancing administrative efficiency. The app allows users to authenticate their identity digitally and access over 550 services from more than 50 government and private sector entities. == Features == Sanad provides a wide array of services, including: Viewing and managing official digital documents Applying for government services (e.g., jordanian passport issuance or renewal, health insurance) Accessing personal records (e.g., pension, property ownership) Digitally signing documents Paying utility bills and traffic fines Receiving and tracking official notifications The app is available on iOS, Android, and HarmonyOS platforms and supports both Arabic and English languages. == Digital Identity == A core feature of Sanad is the digital identity system, which enables secure login and authentication for all integrated services. Users must activate their digital identity at designated Sanad stations across Jordan to access the full suite of services. == Adoption and Impact == As of 2025, more than 1.6 million Jordanians have activated their digital identities through Sanad. The app has played a significant role in streamlining government interactions and reducing the need for in-person visits, especially during the COVID-19 pandemic. == Recent Developments == In 2025, the Ministry launched an updated version of the app with enhanced user experience and new services, including the e-passport issuance feature.
RockMyRun
Rock My Run (stylized as RockMyRun; trademarked slogan: "The Best Running Music in the World™") is a mobile running/fitness app founded in 2011 that provides running and workout music in the form of DJ mixes. It is owned by Rock My World, Inc., a health and fitness technology company based in San Diego, California. The app allows users to listen to these professional DJ mixes on their smartphone while running or working out to enhance and motivate their performance. Rock My World, Inc. also developed the app Jolt.ai for the software Slack. == History == During the early stages of the company, Rock My World, Inc. raised more than $2 million in funding generated by the Irvine Company's The Vine SD and from institutional investors including Skullcandy, ZTE and Lighter Capital and were admitted to the Plug and Play Tech Center in Sunnyvale and to the tech incubator EvoNexus in San Diego. In an interview with co-founder and ex-Qualcomm staff Adam Riggs-Zeigen, he said that "from the beginning [their] big goal is to help people live healthier lives." == Features == The RockMyRun app contains thousands of mixes or "stations" produced by its professional DJs intended to increase enjoyment and performance during exercise. DJs who have provided mixes for the app include David Guetta, Zedd, Steve Aoki, Major Lazer and Afrojack. All of the music can be personalized based on the user's steps per minute, heart rate or ideal cadence allowing the user to "always hear the right music at the right time at the right tempo". All RockMyRun mixes are organized into stations to help users discover music that suits their needs. RockMyRun contains mixes of all genres and each station is categorized into their respective genres and displays tags to let users know the type of music contained in the mix. RockMyRun has two membership types; it is free as a standard member, but for uninterrupted listening and additional features, users can upgrade to a paid "Rockstar" membership. Since March 2023, couples can now be on the same RockMyRun playlists and "share" earbuds. This allows people to train together, easier. A group of DJs curate playlists for specific training needs and different energy levels. == Reception == RockMyRun has been featured on television programs such as The Today Show on two occasions and on The Rachael Ray Show, and in positive reviews by many publications and websites including The New York Times on four separate occasions, TIME, The Huffington Post, The Denver Post, Men's Fitness, Real Simple, The Vulcan Post, The L.A. Times, Glamour, Paste magazine, PCMag, Dubai Week, BetaNews, CNET, CNBC, Reuters, Insider, Tom's Guide and Yahoo! Tech. RockMyRun has also been mentioned/recommended in books/publications such as A Practical Guide to Teacher Wellbeing by Elizabeth Holmes and Applying Music in Exercise and Sport by Dr. Costas Karageorghis. Ultimate Ears placed RockMyRun at the top of their list at No. 1 on their "5 Favorite Workout Music Apps". In a positive review by David Strausser for AndroidGuys in 2015, he praised the app in a detailed review, saying "The mixes are incredible and the rates are reasonable. The app is quick, beautiful." In 2015, Jill Duffy of PC Magazine gave a review of the app, pointing out its key features, and stating that the app is great if you enjoy listening to different, or new music, that can match your tempo while running. Also in 2015, Digital Trends listed RockMyRun, as one of the best exercise music apps in the article "No need to make exercise playlists with these music apps". In 2018, Redbull.com recommended RockMyRun in preparation for the Wings for Life World Run in their article "10 essential hacks for running to work to get you in World Run shape". In 2019, The Fashion Spot included RockMyRun in their list of "The Best Workout Apps for People Who Hate to Work Out", saying: "RockMyRun matches music to the tempo of your running pace – the music literally follows your steps/heart rate. The app has thousands of mixes/music options along with tracking capabilities." Also in 2019, MakeUseOf.com included RockMyRun in their list of "The 7 Best Running and Workout Music Apps". In September 2022, VeryWellFit listed RockMyRun as the first of three "Other Playlist Options" in the article "How to Create a Running Playlist, According to Running Coaches". Tech Grapple recommended the app in "The best workout free music apps for iPhone and Android" saying that "RockMyRun is the best application that you can use during workout. It comes with amazing DJs to craft mixes that will keep you moving." == Partners == RockMyRun is partnered with the following brands/companies: C25K Del Taco JLab Audio iFit Active Network, LLC Night Nation Run (the world's first running music festival) Lady Foot Locker Mayweather Boxing + Fitness Mio Global Orangetheory Fitness Red Rock Apps Tapout Fitness
RFinder
RFinder ("repeater finder") is a subscription-based website and mobile app. RFinder's main service is the World Wide Repeater Directory (WWRD), which is a directory of amateur radio repeaters. RFinder is the official repeater directory of several amateur radio associations. RFinder has listings for several amateur radio modes, including FM, D-STAR, DMR, and ATV. == World Wide Repeater Directory == Repeaters are listed in the directory along with its call sign, Maidenhead Locator System and GPS coordinates, transmit/receive offset ("split"), CTCSS and DCS squelch settings, and VoIP settings (IRLP and Echolink nodes). The directory has over 50,000 repeater listings in over 170 countries. === Website === The RFinder website has several search options including for routes. === Forums === RFinder user forums is for help and support for the app and hardware. === Mobile app === RFinder has mobile apps for Android and iOS. When using the mobile app, RFinder can display the distance to repeaters, based on the mobile device's current location. === ARRL Repeater Directory === The ARRL publishes the ARRL Repeater Directory which contains over 31,000 repeater listings for the US and Canada with listings provided by RFinder. == Subscription == RFinder requires a subscription. A one-year subscription is US$12.99. == Radio programming software == Some radio programming software applications can query RFinder and download repeater listing to program radios. Compatible software includes: CHIRP RT Systems == Radio associations == RFinder is the official repeater directory of the following associations: Amateur Radio Society Italy American Radio Relay League Cayman Amateur Radio Society Deutscher Amateur Radio Club Federacion Mexicana de Radio Experimentadores L’association Réseau des Émetteurs Français Lietuvos Radijo Mėgėjų Draugija Liga de Amadores Brasilieros de Radio Emissão Radio Amateurs of Canada Radio Society of Great Britain Rede dos Emissores Portugueses Unión de Radioaficionados Españoles
The Cancer Imaging Archive
The Cancer Imaging Archive (TCIA) is an open-access database of medical images for cancer research. The site is funded by the National Cancer Institute's (NCI) Cancer Imaging Program, and the contract is operated by the University of Arkansas for Medical Sciences. Data within the archive is organized into collections which typically share a common cancer type and/or anatomical site. The majority of the data consists of CT, MRI, and nuclear medicine (e.g. PET) images stored in DICOM format, but many other types of supporting data are also provided or linked to, in order to enhance research utility. All data are de-identified in order to comply with the Health Insurance Portability and Accountability Act and National Institutes of Health data sharing policies. TCIA resources are intended to support: Development of computer aided diagnosis methods (quantitative imaging) Evaluation of unbiased science reproducibility by acceptable standard statistical methods Research on correlation of clinical diagnostic medical images with digital microscopic histological images Exploratory biomarker research for which imaging is a key element Collaboration between cross-disciplinary investigators where imaging is crucial to research on tumor heterogeneity, between patients and within the tumor; tissue temporal response tracking - objective measurements of tumor progression; imaging genomics and Big Data linkages and analysis (clinical, histo-pathology, genomics) TCIA is recognized as a recommended repository for the Scientific Data, PLOS One, and F1000Research journals. It is also listed in the Registry of Research Data Repositories. == History == Prior to the creation of TCIA, the NCI funded development of the National Biomedical Imaging Archive. NBIA is an open-source Web application which was designed to allow the storage and query of DICOM images. TCIA was subsequently initiated in December 2010 to expand data sharing activities by funding a service component which would help address the technical and policy challenges associated with medical imaging research. TCIA leverages open-source tools such as NBIA and Clinical Trials Processor in order to provide its services. == Organization of the archive == The site content is organized into five categories: About Us - Provides a general overview of the site the organizations responsible for operating it. Share Your Data - Provides an overview of how to apply to upload data to the archive. Access the Archive - Provides information about the available data, methods for accessing that data and system usage metrics. Research Activities - Provides information about major research initiatives being conducted using TCIA data as well as information about publication guidelines. Help - Provides information about how to get support using the archive as well as documentation and data usage policies. == Methods for accessing data == Most collections on the Cancer Imaging Archive can be accessed without an account, but a few are restricted to specific users and therefore require an account to access them. TCIA has several ways to browse, filter, and download data. They include: Downloading the entire contents of a collection in bulk Leveraging the NBIA application to filter or search within or across collections Utilizing the RESTful Application programming interface to filter or search within or across collections === Browsing, bulk downloading and access to supporting data === The home page includes a list of all available collections. Basic information about the data such as the cancer type, cancer location, modalities, and number of subjects are also provided. Clicking on a collection name presents a page which describes the data including its original research purpose, how the data were generated, and how it might be useful to other TCIA users. For example, doi:10.7937/K9/TCIA.2015.L4FRET6Z describes the NSCLC-Radiomics-Genomics Collection. In the lower section of the page there are links to search or download the images and any available supporting data in the Data Access tab. Additional tabs provide information about data versions and how to cite the data if used in publications. Many collections contain additional data types such as genomics, patient demographics, treatment details, and expert analyses of the images. This data is usually only found by browsing the collection pages as opposed to searching in NBIA or using the API. === Filtering or searching with NBIA === On each Collection page and also in the main menu of the site there are links to "Search TCIA". This will load the NBIA application which allows simple, advanced and free text searches. Search results follow the conventional DICOM hierarchy of patient -> study -> series. TCIA provides comprehensive documentation on the various features of the NBIA software. === RESTful API === A number of search and download commands are also available through the API. New iterations on the API are released as new versions, so that existing applications developed against older versions of the API continue to function. == Research activities == A list of known publications based on TCIA data is maintained as a convenience to researchers who might want to investigate how it has been used previously. In addition to peer-reviewed publications there are also several major research initiatives described in the Research Activities section of the site. === The CIP TCGA Radiology Initiative for Radiogenomics Research === A large number of collections contain subjects which were analyzed as part of the NIH/NHGRI database known as The Cancer Genome Atlas (TCGA). This offers researchers the ability to correlate clinical images using shared unique identifiers each study that has in TCGA extensive genomic analysis, digital pathology slides and bulk download of individual demographic data and clinical data. A multi-institutional network of investigators volunteering their time is using the data to develop methods to determine prognosis or predict the response to therapy. TCGA collections are designated by nomenclature shared by the TCGA Data Portal (e.g.: TCGA-BRCA, TCGA-GBM, etc). They are subject to a special publication policy which is unique from the other public data on TCIA. === Challenge competitions === TCIA also provides specific data sets used for "Challenge" competitions such as international digital image-focused professional societies like MICCAI, SPIE, or ISBI. A directory of previous and upcoming challenges is maintained on the site. === Digital object identifiers === To facilitate data sharing, many publications encourage authors to include data citations to the data that the authors used in creating the results described in their scholarly papers. In addition, new journals are now available for describing data collections outright (e.g., Nature Scientific Data). TCIA assigns digital object identifiers (DOIs) to all collections when they are submitted, and also has the ability to create persistent identifiers linked to subsets of data held within TCIA that authors may use for data citations in their scholarly papers.
Dark data
Dark data is data which is acquired through various computer network operations but not used in any manner to derive insights or for decision making. The ability of an organisation to collect data can exceed the throughput at which it can analyse the data. In some cases the organisation may not even be aware that the data is being collected. IBM estimate that roughly 90 percent of data generated by sensors and analog-to-digital conversions never get used. In an industrial context, dark data can include information gathered by sensors and telematics. Organizations retain dark data for a multitude of reasons, and it is estimated that most companies are only analyzing 1% of their data. Often it is stored for regulatory compliance and record keeping. Some organizations believe that dark data could be useful to them in the future, once they have acquired better analytic and business intelligence technology to process the information. Because storage is inexpensive, storing data is easy. However, storing and securing the data usually entails greater expenses (or even risk) than the potential return profit. In academic discourse, the term dark data was essentially coined by Bryan P. Heidorn. He uses it to describe research data, especially from the long tail of science (the many, small research projects), which are not or no longer available for research because they disappear in a drawer without adequate data management. Without this, the data become dark, and further reasons for this are e.g. missing metadata annotation, missing data management plans and data curators. == Analysis == The term "dark data" very often refers to data that is not amenable to computer processing. For example, a company might have a great deal of data that exists only as scanned page-images. Even the bare text in such documents is not available without something like Optical character recognition, which can vary greatly in accuracy. Even with OCR, the significance of each part of the data is unavailable. An obvious examples is whether a capitalized word is a name or not, and if so, whether it represents a person, place, organization, or even a work of art. Bibliographic and other references, data within tables (that may be labeled quite adequately for humans, but not for processing), and countless assertions represented with the full complexity and ambiguity of human language. A lot of unused data is very valuable, and would be used if it could be; but is blocked because it is in formats that are difficult to process, categorise, identify, and analyse. Often the reason that business does not use their dark data is because of the amount of resources it would take and the difficulty of having that data analysed. In other words, the data is "dark" not because it is not used, but because it cannot (feasibly or affordably) be used, given its poor representation. There are many data representations that can make data much more accessible for automation. However, a great deal of information lacks any such identification of information items or relationships; and much more loses it during "downhill" conversion such as saving to page-oriented representations, printing, scanning, or faxing. The journey back "uphill" can be costly. According to Computer Weekly, 60% of organisations believe that their own business intelligence reporting capability is "inadequate" and 65% say that they have "somewhat disorganised content management approaches". == Relevance == Useful data may become dark data after it becomes irrelevant, as it is not processed fast enough. This is called "perishable insights" in "live flowing data". For example, if the geolocation of a customer is known to a business, the business can make offer based on the location, however if this data is not processed immediately, it may be irrelevant in the future. According to IBM, about 60 percent of data loses its value immediately. == Storage == According to the New York Times, 90% of energy used by data centres is wasted. If data was not stored, energy costs could be saved. Furthermore, there are costs associated with the underutilisation of information and thus missed opportunities. According to Datamation, "the storage environments of EMEA organizations consist of 54 percent dark data, 32 percent redundant, obsolete and trivial data and 14 percent business-critical data. By 2020, this can add up to $891 billion in storage and management costs that can otherwise be avoided." The continuous storage of dark data can put an organisation at risk, especially if this data is sensitive. In the case of a breach, this can result in serious repercussions. These can be financial, legal and can seriously hurt an organisation's reputation. For example, a breach of private records of customers could result in the stealing of sensitive information, which could result in identity theft. Another example could be the breach of the company's own sensitive information, for example relating to research and development. These risks can be mitigated by assessing and auditing whether this data is useful to the organisation, employing strong encryption and security and finally, if it is determined to be discarded, then it should be discarded in a way that it becomes unretrievable. == Future == It is generally considered that as more advanced computing systems for analysis of data are built, the higher the value of dark data will be. It has been noted that "data and analytics will be the foundation of the modern industrial revolution". Of course, this includes data that is currently considered "dark data" since there are not enough resources to process it. All this data that is being collected can be used in the future to bring maximum productivity and an ability for organisations to meet consumers' demand. Technology advancements are helping to leverage this dark data affordably. Furthermore, many organisations do not realise the value of dark data right now, for example in healthcare and education organisations deal with large amounts of data that could create a significant "potential to service students and patients in the manner in which the consumer and financial services pursue their target population".