Fuzzy number

A fuzzy number is a generalization of a regular real number in the sense that it does not refer to one single value but rather to a connected set of possible values, where each possible value has its own weight between 0 and 1. This weight is called the membership function. A fuzzy number is thus a special case of a convex, normalized fuzzy set of the real line. Just like fuzzy logic is an extension of Boolean logic (which uses absolute truth and falsehood only, and nothing in between), fuzzy numbers are an extension of real numbers. Calculations with fuzzy numbers allow the incorporation of uncertainty on parameters, properties, geometry, initial conditions, etc. The arithmetic calculations on fuzzy numbers are implemented using fuzzy arithmetic operations, which can be done by two different approaches: (1) interval arithmetic approach; and (2) the extension principle approach. A fuzzy number is equal to a fuzzy interval. The degree of fuzziness is determined by the a-cut which is also called the fuzzy spread.

Local ternary patterns

Local ternary patterns (LTP) are an extension of local binary patterns (LBP). Unlike LBP, it does not threshold the pixels into 0 and 1, rather it uses a threshold constant to threshold pixels into three values. Considering k as the threshold constant, c as the value of the center pixel, a neighboring pixel p, the result of threshold is: { 1 , if p > c + k 0 , if p > c − k and p < c + k − 1 if p < c − k {\displaystyle {\begin{cases}1,&{\text{if }}p>c+k\\0,&{\text{if }}p>c-k{\text{ and }}p

Viral marketing

Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr

SIPRNet

The Secret Internet Protocol Router Network (SIPRNet) is "a system of interconnected computer networks used by the U.S. Department of Defense and the U.S. Department of State to transmit classified information (up to and including information classified SECRET) by packet switching over the 'completely secure' environment". It also provides services such as hypertext document access and electronic mail. SIPRNet is a component of the Defense Information Systems Network. Other components handle communications with other security needs, such as the NIPRNet, which is used for nonsecure communications, and the Joint Worldwide Intelligence Communications System (JWICS), which is used for Top Secret communications. == Access == According to the U.S. Department of State Web Development Handbook, domain structure and naming conventions are the same as for the open internet, except for the addition of a second-level domain, like, e.g., "sgov" between state and gov: openforum.state.sgov.gov. Files originating from SIPRNet are marked by a header tag "SIPDIS" (SIPrnet DIStribution). A corresponding second-level domain smil.mil exists for DoD users. Access is also available to a "...small pool of trusted allies, including Australia, Canada, the United Kingdom and New Zealand...". This group (including the US) is known as the Five Eyes. SIPRNet was one of the networks accessed by Chelsea Manning, convicted of leaking the video used in WikiLeaks' "Collateral Murder" release as well as the source of the US diplomatic cables published by WikiLeaks in November 2010. == Alternate names == SIPRNet and NIPRNet are referred to colloquially as SIPPERnet and NIPPERnet (or simply sipper and nipper), respectively.

Strong secrecy

Strong secrecy is a term used in formal proof-based cryptography for making propositions about the security of cryptographic protocols. It is a stronger notion of security than syntactic (or weak) secrecy. Strong secrecy is related with the concept of semantic security or indistinguishability used in the computational proof-based approach. Bruno Blanchet provides the following definition for strong secrecy: Strong secrecy means that an adversary cannot see any difference when the value of the secret changes For example, if a process encrypts a message m an attacker can differentiate between different messages, since their ciphertexts will be different. Thus m is not a strong secret. If however, probabilistic encryption were used, m would be a strong secret. The randomness incorporated into the encryption algorithm will yield different ciphertexts for the same value of m.

Anthrobotics

Anthrobotics is the science of developing and studying robots that are either entirely or in some way human-like. The term anthrobotics was originally coined by Mark Rosheim in a paper entitled "Design of An Omnidirectional Arm" presented at the IEEE International Conference on Robotics and Automation, May 13–18, 1990, pp. 2162–2167. Rosheim says he derived the term from "...Anthropomorphic and Robotics to distinguish the new generation of dexterous robots from its simple industrial robot forebears." The word gained wider recognition as a result of its use in the title of Rosheim's subsequent book Robot Evolution: The Development of Anthrobotics, which focussed on facsimiles of human physical and psychological skills and attributes. However, a wider definition of the term anthrobotics has been proposed, in which the meaning is derived from anthropology rather than anthropomorphic. This usage includes robots that respond to input in a human-like fashion, rather than simply mimicking human actions, thus theoretically being able to respond more flexibly or to adapt to unforeseen circumstances. This expanded definition also encompasses robots that are situated in social environments with the ability to respond to those environments appropriately, such as insect robots, robotic pets, and the like. Anthrobotics is now taught at some universities, encouraging students not only to design and build robots for environments beyond current industrial applications, but also to speculate on the future of robotics that are embedded in the world at large, as mobile phones and computers are today. In 2016 philosopher Luis de Miranda created the Anthrobotics Cluster at the University of Edinburgh "a platform of cross-disciplinary research that seeks to investigate some of the biggest questions that will need to be answered" on the relationship between humans, robots and intelligent systems and "a think tank on the social spread of robotics, and also how automation is part of the definition of what humans have always been". to explore the symbiotic relationship between humans and automated protocols.

Clustered file system

A clustered file system (CFS) is a file system which is shared by being simultaneously mounted on multiple servers. There are several approaches to clustering, most of which do not employ a clustered file system (only direct attached storage for each node). Clustered file systems can provide features like location-independent addressing and redundancy which improve reliability or reduce the complexity of the other parts of the cluster. Parallel file systems are a type of clustered file system that spread data across multiple storage nodes, usually for redundancy or performance. == Shared-disk file system == A shared-disk file system uses a storage area network (SAN) to allow multiple computers to gain direct disk access at the block level. Access control and translation from file-level operations that applications use to block-level operations used by the SAN must take place on the client node. The most common type of clustered file system, the shared-disk file system – by adding mechanisms for concurrency control – provides a consistent and serializable view of the file system, avoiding corruption and unintended data loss even when multiple clients try to access the same files at the same time. Shared-disk file-systems commonly employ some sort of fencing mechanism to prevent data corruption in case of node failures, because an unfenced device can cause data corruption if it loses communication with its sister nodes and tries to access the same information other nodes are accessing. The underlying storage area network may use any of a number of block-level protocols, including SCSI, iSCSI, HyperSCSI, ATA over Ethernet (AoE), Fibre Channel, network block device, and InfiniBand. There are different architectural approaches to a shared-disk filesystem. Some distribute file information across all the servers in a cluster (fully distributed). === Examples === == Distributed file systems == Distributed file systems do not share block level access to the same storage but use a network protocol. These are commonly known as network file systems, even though they are not the only file systems that use the network to send data. Distributed file systems can restrict access to the file system depending on access lists or capabilities on both the servers and the clients, depending on how the protocol is designed. The difference between a distributed file system and a distributed data store is that a distributed file system allows files to be accessed using the same interfaces and semantics as local files – for example, mounting/unmounting, listing directories, read/write at byte boundaries, system's native permission model. Distributed data stores, by contrast, require using a different API or library and have different semantics (most often those of a database). === Design goals === Distributed file systems may aim for "transparency" in a number of aspects. That is, they aim to be "invisible" to client programs, which "see" a system which is similar to a local file system. Behind the scenes, the distributed file system handles locating files, transporting data, and potentially providing other features listed below. Access transparency: clients are unaware that files are distributed and can access them in the same way as local files are accessed. Location transparency: a consistent namespace exists encompassing local as well as remote files. The name of a file does not give its location. Concurrency transparency: all clients have the same view of the state of the file system. This means that if one process is modifying a file, any other processes on the same system or remote systems that are accessing the files will see the modifications in a coherent manner. Failure transparency: the client and client programs should operate correctly after a server failure. Heterogeneity: file service should be provided across different hardware and operating system platforms. Scalability: the file system should work well in small environments (1 machine, a dozen machines) and also scale gracefully to bigger ones (hundreds through tens of thousands of systems). Replication transparency: Clients should not have to be aware of the file replication performed across multiple servers to support scalability. Migration transparency: files should be able to move between different servers without the client's knowledge. === History === The Incompatible Timesharing System used virtual devices for transparent inter-machine file system access in the 1960s. More file servers were developed in the 1970s. In 1976, Digital Equipment Corporation created the File Access Listener (FAL), an implementation of the Data Access Protocol as part of DECnet Phase II which became the first widely used network file system. In 1984, Sun Microsystems created the file system called "Network File System" (NFS) which became the first widely used Internet Protocol based network file system. Other notable network file systems are Andrew File System (AFS), Apple Filing Protocol (AFP), NetWare Core Protocol (NCP), and Server Message Block (SMB) which is also known as Common Internet File System (CIFS). In 1986, IBM announced client and server support for Distributed Data Management Architecture (DDM) for the System/36, System/38, and IBM mainframe computers running CICS. This was followed by the support for IBM Personal Computer, AS/400, IBM mainframe computers under the MVS and VSE operating systems, and FlexOS. DDM also became the foundation for Distributed Relational Database Architecture, also known as DRDA. There are many peer-to-peer network protocols for open-source distributed file systems for cloud or closed-source clustered file systems, e. g.: 9P, AFS, Coda, CIFS/SMB, DCE/DFS, WekaFS, Lustre, PanFS, Google File System, Mnet, Chord Project. === Examples === == Network-attached storage == Network-attached storage (NAS) provides both storage and a file system, like a shared disk file system on top of a storage area network (SAN). NAS typically uses file-based protocols (as opposed to block-based protocols a SAN would use) such as NFS (popular on UNIX systems), SMB/CIFS (Server Message Block/Common Internet File System) (used with MS Windows systems), AFP (used with Apple Macintosh computers), or NCP (used with OES and Novell NetWare). == Design considerations == === Avoiding single point of failure === The failure of disk hardware or a given storage node in a cluster can create a single point of failure that can result in data loss or unavailability. Fault tolerance and high availability can be provided through data replication of one sort or another, so that data remains intact and available despite the failure of any single piece of equipment. For examples, see the lists of distributed fault-tolerant file systems and distributed parallel fault-tolerant file systems. === Performance === A common performance measurement of a clustered file system is the amount of time needed to satisfy service requests. In conventional systems, this time consists of a disk-access time and a small amount of CPU-processing time. But in a clustered file system, a remote access has additional overhead due to the distributed structure. This includes the time to deliver the request to a server, the time to deliver the response to the client, and for each direction, a CPU overhead of running the communication protocol software. === Concurrency === Concurrency control becomes an issue when more than one person or client is accessing the same file or block and want to update it. Hence updates to the file from one client should not interfere with access and updates from other clients. This problem is more complex with file systems due to concurrent overlapping writes, where different writers write to overlapping regions of the file concurrently. This problem is usually handled by concurrency control or locking which may either be built into the file system or provided by an add-on protocol. == History == IBM mainframes in the 1970s could share physical disks and file systems if each machine had its own channel connection to the drives' control units. In the 1980s, Digital Equipment Corporation's TOPS-20 and OpenVMS clusters (VAX/ALPHA/IA64) included shared disk file systems.