GuideGeek is an AI-powered travel assistant that was launched by travel publisher Matador Network in April 2023 and is accessed by users through Instagram, WhatsApp and Facebook Messenger to plan itineraries or provide travel tips and recommendations. It uses generative artificial intelligence technology from OpenAI. Matador Network is a San Francisco-based digital media company and online travel publication with millions of monthly visitors and social media followers. == Features == Users message GuideGeek questions about travel and receive customized answers and itineraries that are pulled from ChatGPT in addition to over 1,000 additional travel-specific integrations such as live flight, hotel and vacation rental data. Travelers can specify their budget and needs to generate custom itineraries. GuideGeek is not an app and does not require the user to download anything, instead relying on messaging apps such as Instagram to connect users with the AI. GuideGeek is free to use, doesn't include ads, and doesn't sell user data. Matador Network has a team of staff members monitoring conversations to correct them if the AI makes a false statement; for example, one user incorrectly inputted “Crete Freeze” instead of “Crete, Greece”, and the AI made up a fictional soft serve company. Using a technique known as reinforcement learning from human feedback (RLHF), the accuracy of GuideGeek increased to 98%, according to Matador Network CEO, Ross Borden. == Destination partnerships == Matador Network is monetizing GuideGeek via white-label partnerships with tourism bureaus and destination marketing organizations (DMOs). As of March 2024, it had over a dozen such clients. Estes Park, Colorado, was one of the first DMOs to partner with Matador for a custom version of GuideGeek called “Rocky Mountain Roamer.” For Discover Greece, Matador created Pythia, a custom AI named after the high priestess of the Temple of Apollo at Delphi. As Borden explained to Travel + Leisure, “Visitors to the Discover Greece website will find Pythia in the bottom right corner, and they can converse with the AI like a friend who knows everything about Greece.” Other DMOs who have partnerships with GuideGeek include the Aruba Tourism Authority, Visit Reno Tahoe, Illinois Office of Tourism, and Tourism Richmond. == Awards == In recognition of GuideGeek, Fast Company named Matador Network to its 2024 list of Most Innovative Companies. Following growth driven by the launch of GuideGeek, Matador Network was ranked on the 2024 Inc. 5000 list of fastest-growing private companies in America. The 2024 Skift IDEA Awards recognized Matador Network as a finalist in the category of Best Use of AI for GuideGeek's customized AI for the travel industry. == Michael Motamedi experiment == Travel influencer and chef Michael Motamedi traveled the world with his wife Vanessa Salas and their 2-year-old daughter on a six-month trip (which was later extended to a full year) led by GuideGeek. The family started off in Morocco before heading to Spain and continuing east. The experiment became the basis of a web series called “No Fixed Address.” Motamedi used GuideGeek's AI to select countries the family visited, where they ate, and what sites they saw. Motamedi and Salas first tested out the technology in April 2023 while using the chatbot to plan a date night in Mexico City. GuideGeek provided speakeasy and drink recommendations as well as local history facts.
Truth discovery
Truth discovery (also known as truth finding) is the process of choosing the actual true value for a data item when different data sources provide conflicting information on it. Several algorithms have been proposed to tackle this problem, ranging from simple methods like majority voting to more complex ones able to estimate the trustworthiness of data sources. Truth discovery problems can be divided into two sub-classes: single-truth and multi-truth. In the first case only one true value is allowed for a data item (e.g birthday of a person, capital city of a country). While in the second case multiple true values are allowed (e.g. cast of a movie, authors of a book). Typically, truth discovery is the last step of a data integration pipeline, when the schemas of different data sources have been unified and the records referring to the same data item have been detected. == General principles == The abundance of data available on the web makes more and more probable to find that different sources provide (partially or completely) different values for the same data item. This, together with the fact that we are increasing our reliance on data to derive important decisions, motivates the need of developing good truth discovery algorithms. Many currently available methods rely on a voting strategy to define the true value of a data item. Nevertheless, recent studies, have shown that, if we rely only on majority voting, we could get wrong results even in 30% of the data items. The solution to this problem is to assess the trustworthiness of the sources and give more importance to votes coming from trusted sources. Ideally, supervised learning techniques could be exploited to assign a reliability score to sources after hand-crafted labeling of the provided values; unfortunately, this is not feasible since the number of needed labeled examples should be proportional to the number of sources, and in many applications the number of sources can be prohibitive. == Single-truth vs multi-truth discovery == Single-truth and multi-truth discovery are two very different problems. Single-truth discovery is characterized by the following properties: only one true value is allowed for each data item; different values provided for a given data item oppose to each other; values and sources can either be correct or erroneous. While in the multi-truth case the following properties hold: the truth is composed by a set of values; different values could provide a partial truth; claiming one value for a given data item does not imply opposing to all the other values; the number of true values for each data item is not known a priori. Multi-truth discovery has unique features that make the problem more complex and should be taken into consideration when developing truth-discovery solutions. The examples below point out the main differences of the two methods. Knowing that in both examples the truth is provided by source 1, in the single truth case (first table) we can say that sources 2 and 3 oppose to the truth and as a result provide wrong values. On the other hand, in the second case (second table), sources 2 and 3 are neither correct nor erroneous, they instead provide a subset of the true values and at the same time they do not oppose the truth. == Source trustworthiness == The vast majority of truth discovery methods are based on a voting approach: each source votes for a value of a certain data item and, at the end, the value with the highest vote is select as the true one. In the more sophisticated methods, votes do not have the same weight for all the data sources, more importance is indeed given to votes coming from trusted sources. Source trustworthiness usually is not known a priori but estimated with an iterative approach. At each step of the truth discovery algorithm the trustworthiness score of each data source is refined, improving the assessment of the true values that in turn leads to a better estimation of the trustworthiness of the sources. This process usually ends when all the values reach a convergence state. Source trustworthiness can be based on different metrics, such as accuracy of provided values, copying values from other sources and domain coverage. Detecting copying behaviors is very important, in fact, copy allows to spread false values easily making truth discovery very hard, since many sources would vote for the wrong values. Usually systems decrease the weight of votes associated to copied values or even don’t count them at all. == Single-truth methods == Most of the currently available truth discovery methods have been designed to work well only in the single-truth case. Below are reported some of the characteristics of the most relevant typologies of single-truth methods and how different systems model source trustworthiness. === Majority voting === Majority voting is the simplest method, the most popular value is selected as the true one. Majority voting is commonly used as a baseline when assessing the performances of more complex methods. === Web-link based === These methods estimate source trustworthiness exploiting a similar technique to the one used to measure authority of web pages based on web links. The vote assigned to a value is computed as the sum of the trustworthiness of the sources that provide that particular value, while the trustworthiness of a source is computed as the sum of the votes assigned to the values that the source provides. === Information-retrieval based === These methods estimate source trustworthiness using similarity measures typically used in information retrieval. Source trustworthiness is computed as the cosine similarity (or other similarity measures) between the set of values provided by the source and the set of values considered true (either selected in a probabilistic way or obtained from a ground truth). === Bayesian based === These methods use Bayesian inference to define the probability of a value being true conditioned on the values provided by all the sources. P ( v ∣ ψ ( o ) ) = P ( ψ ( o ) ∣ v ) ⋅ P ( v ) P ( ψ ( o ) ) {\displaystyle P(v\mid \psi (o))={\frac {P(\psi (o)\mid v)\cdot P(v)}{P(\psi (o))}}} where v {\displaystyle \textstyle v} is a value provided for a data item o {\displaystyle \textstyle o} and ψ ( o ) {\displaystyle \textstyle \psi (o)} is the set of the observed values provided by all the sources for that specific data item. The trustworthiness of a source is then computed based on the accuracy of the values that provides. Other more complex methods exploit Bayesian inference to detect copying behaviors and use these insights to better assess source trustworthiness. == Multi-truth methods == Due to its complexity, less attention has been devoted to the study of the multi-truth discovery Below are reported two typologies of multi-truth methods and their characteristics. === Bayesian based === These methods use Bayesian inference to define the probability of a group of values being true conditioned on the values provided by all the data sources. In this case, since there could be multiple true values for each data item, and sources can provide multiple values for a single data item, it is not possible to consider values individually. An alternative is to consider mappings and relations between set of provided values and sources providing them. The trustworthiness of a source is then computed based on the accuracy of the values that provides. More sophisticated methods also consider domain coverage and copying behaviors to better estimate source trustworthiness. === Probabilistic Graphical Models based === These methods use probabilistic graphical models to automatically define the set of true values of given data item and also to assess source quality without need of any supervision. == Applications == Many real-world applications can benefit from the use of truth discovery algorithms. Typical domains of application include: healthcare, crowd/social sensing, crowdsourcing aggregation, information extraction and knowledge base construction. Truth discovery algorithms could be also used to revolutionize the way in which web pages are ranked in search engines, going from current methods based on link analysis like PageRank, to procedures that rank web pages based on the accuracy of the information they provide.
Pythia (machine learning)
Pythia is an ancient text restoration model that recovers missing characters from damaged text input using deep neural networks. It was created by Yannis Assael, Thea Sommerschield, and Jonathan Prag, researchers from Google DeepMind and the University of Oxford. To study the society and the history of ancient civilisations, ancient history relies on disciplines such as epigraphy, the study of ancient inscribed texts. Hundreds of thousands of these texts, known as inscriptions, have survived to our day, but are often damaged over the centuries. Illegible parts of the text must then be restored by specialists, called epigraphists, in order to extract meaningful information from the text and use it to expand our knowledge of the context in which the text was written. Pythia takes as input the damaged text, and is trained to return hypothesised restorations of ancient Greek inscriptions, working as an assistive aid for ancient historians. Its neural network architecture works at both the character- and word-level, thereby effectively handling long-term context information, and dealing efficiently with incomplete word representations. Pythia is applicable to any discipline dealing with ancient texts (philology, papyrology, codicology) and can work in any language (ancient or modern).
Algorithm selection
Algorithm selection (sometimes also called per-instance algorithm selection or offline algorithm selection) is a meta-algorithmic technique to choose an algorithm from a portfolio on an instance-by-instance basis. It is motivated by the observation that on many practical problems, different algorithms have different performance characteristics. That is, while one algorithm performs well in some scenarios, it performs poorly in others and vice versa for another algorithm. If we can identify when to use which algorithm, we can optimize for each scenario and improve overall performance. This is what algorithm selection aims to do. The only prerequisite for applying algorithm selection techniques is that there exists (or that there can be constructed) a set of complementary algorithms. == Definition == Given a portfolio P {\displaystyle {\mathcal {P}}} of algorithms A ∈ P {\displaystyle {\mathcal {A}}\in {\mathcal {P}}} , a set of instances i ∈ I {\displaystyle i\in {\mathcal {I}}} and a cost metric m : P × I → R {\displaystyle m:{\mathcal {P}}\times {\mathcal {I}}\to \mathbb {R} } , the algorithm selection problem consists of finding a mapping s : I → P {\displaystyle s:{\mathcal {I}}\to {\mathcal {P}}} from instances I {\displaystyle {\mathcal {I}}} to algorithms P {\displaystyle {\mathcal {P}}} such that the cost ∑ i ∈ I m ( s ( i ) , i ) {\displaystyle \sum _{i\in {\mathcal {I}}}m(s(i),i)} across all instances is optimized. == Examples == === Boolean satisfiability problem (and other hard combinatorial problems) === A well-known application of algorithm selection is the Boolean satisfiability problem. Here, the portfolio of algorithms is a set of (complementary) SAT solvers, the instances are Boolean formulas, the cost metric is for example average runtime or number of unsolved instances. So, the goal is to select a well-performing SAT solver for each individual instance. In the same way, algorithm selection can be applied to many other N P {\displaystyle {\mathcal {NP}}} -hard problems (such as mixed integer programming, CSP, AI planning, TSP, MAXSAT, QBF and answer set programming). Competition-winning systems in SAT are SATzilla, 3S and CSHC === Machine learning === In machine learning, algorithm selection is better known as meta-learning. The portfolio of algorithms consists of machine learning algorithms (e.g., Random Forest, SVM, DNN), the instances are data sets and the cost metric is for example the error rate. So, the goal is to predict which machine learning algorithm will have a small error on each data set. == Instance features == The algorithm selection problem is mainly solved with machine learning techniques. By representing the problem instances by numerical features f {\displaystyle f} , algorithm selection can be seen as a multi-class classification problem by learning a mapping f i ↦ A {\displaystyle f_{i}\mapsto {\mathcal {A}}} for a given instance i {\displaystyle i} . Instance features are numerical representations of instances. For example, we can count the number of variables, clauses, average clause length for Boolean formulas, or number of samples, features, class balance for ML data sets to get an impression about their characteristics. === Static vs. probing features === We distinguish between two kinds of features: Static features are in most cases some counts and statistics (e.g., clauses-to-variables ratio in SAT). These features ranges from very cheap features (e.g. number of variables) to very complex features (e.g., statistics about variable-clause graphs). Probing features (sometimes also called landmarking features) are computed by running some analysis of algorithm behavior on an instance (e.g., accuracy of a cheap decision tree algorithm on an ML data set, or running for a short time a stochastic local search solver on a Boolean formula). These feature often cost more than simple static features. === Feature costs === Depending on the used performance metric m {\displaystyle m} , feature computation can be associated with costs. For example, if we use running time as performance metric, we include the time to compute our instance features into the performance of an algorithm selection system. SAT solving is a concrete example, where such feature costs cannot be neglected, since instance features for CNF formulas can be either very cheap (e.g., to get the number of variables can be done in constant time for CNFs in the DIMACs format) or very expensive (e.g., graph features which can cost tens or hundreds of seconds). It is important to take the overhead of feature computation into account in practice in such scenarios; otherwise a misleading impression of the performance of the algorithm selection approach is created. For example, if the decision which algorithm to choose can be made with perfect accuracy, but the features are the running time of the portfolio algorithms, there is no benefit to the portfolio approach. This would not be obvious if feature costs were omitted. == Approaches == === Regression approach === One of the first successful algorithm selection approaches predicted the performance of each algorithm m ^ A : I → R {\displaystyle {\hat {m}}_{\mathcal {A}}:{\mathcal {I}}\to \mathbb {R} } and selected the algorithm with the best predicted performance a r g min A ∈ P m ^ A ( i ) {\displaystyle arg\min _{{\mathcal {A}}\in {\mathcal {P}}}{\hat {m}}_{\mathcal {A}}(i)} for an instance i {\displaystyle i} . === Clustering approach === A common assumption is that the given set of instances I {\displaystyle {\mathcal {I}}} can be clustered into homogeneous subsets and for each of these subsets, there is one well-performing algorithm for all instances in there. So, the training consists of identifying the homogeneous clusters via an unsupervised clustering approach and associating an algorithm with each cluster. A new instance is assigned to a cluster and the associated algorithm selected. A more modern approach is cost-sensitive hierarchical clustering using supervised learning to identify the homogeneous instance subsets. === Pairwise cost-sensitive classification approach === A common approach for multi-class classification is to learn pairwise models between every pair of classes (here algorithms) and choose the class that was predicted most often by the pairwise models. We can weight the instances of the pairwise prediction problem by the performance difference between the two algorithms. This is motivated by the fact that we care most about getting predictions with large differences correct, but the penalty for an incorrect prediction is small if there is almost no performance difference. Therefore, each instance i {\displaystyle i} for training a classification model A 1 {\displaystyle {\mathcal {A}}_{1}} vs A 2 {\displaystyle {\mathcal {A}}_{2}} is associated with a cost | m ( A 1 , i ) − m ( A 2 , i ) | {\displaystyle |m({\mathcal {A}}_{1},i)-m({\mathcal {A}}_{2},i)|} . == Requirements == The algorithm selection problem can be effectively applied under the following assumptions: The portfolio P {\displaystyle {\mathcal {P}}} of algorithms is complementary with respect to the instance set I {\displaystyle {\mathcal {I}}} , i.e., there is no single algorithm A ∈ P {\displaystyle {\mathcal {A}}\in {\mathcal {P}}} that dominates the performance of all other algorithms over I {\displaystyle {\mathcal {I}}} (see figures to the right for examples on complementary analysis). In some application, the computation of instance features is associated with a cost. For example, if the cost metric is running time, we have also to consider the time to compute the instance features. In such cases, the cost to compute features should not be larger than the performance gain through algorithm selection. == Application domains == Algorithm selection is not limited to single domains but can be applied to any kind of algorithm if the above requirements are satisfied. Application domains include: hard combinatorial problems: SAT, Mixed Integer Programming, CSP, AI Planning, TSP, MAXSAT, QBF and Answer Set Programming combinatorial auctions in machine learning, the problem is known as meta-learning software design black-box optimization multi-agent systems numerical optimization linear algebra, differential equations evolutionary algorithms vehicle routing problem power systems For an extensive list of literature about algorithm selection, we refer to a literature overview. == Variants of algorithm selection == === Online selection === Online algorithm selection refers to switching between different algorithms during the solving process. This is useful as a hyper-heuristic. In contrast, offline algorithm selection selects an algorithm for a given instance only once and before the solving process. === Computation of schedules === An extension of algorithm selection is the per-instance algorithm scheduling problem, in which we do not select only one solver, but we select a time budget for each algorithm
Behavior informatics
Behavior informatics (BI) is the informatics of behaviors so as to obtain behavior intelligence and behavior insights. BI is a research method combining science and technology, specifically in the area of engineering. The purpose of BI includes analysis of current behaviors as well as the inference of future possible behaviors. This occurs through pattern recognition. Different from applied behavior analysis from the psychological perspective, BI builds computational theories, systems and tools to qualitatively and quantitatively model, represent, analyze, and manage behaviors of individuals, groups and/or organizations. BI is built on classic study of behavioral science, including behavior modeling, applied behavior analysis, behavior analysis, behavioral economics, and organizational behavior. Typical BI tasks consist of individual and group behavior formation, representation, computational modeling, analysis, learning, simulation, and understanding of behavior impact, utility, non-occurring behaviors, etc. for behavior intervention and management. The Behavior Informatics approach to data utilizes cognitive as well as behavioral data. By combining the data, BI has the potential to effectively illustrate the big picture when it comes to behavioral decisions and patterns. One of the goals of BI is also to be able to study human behavior while eliminating issues like self-report bias. This creates more reliable and valid information for research studies. == Behavior == From an Informatics perspective, a behavior consists of three key elements: actors (behavioral subjects and objects), operations (actions, activities) and interactions (relationships), and their properties. A behavior can be represented as a behavior vector, all behaviors of an actor or an actor group can be represented as behavior sequences and multi-dimensional behavior matrix. The following table explains some of the elements of behavior. Behavior Informatics takes into account behavior when analyzing business patterns and intelligence. The inclusion of behavior in these analyses provides prominent information on social and driving factors of patterns. == Applications == Behavior Informatics is being used in a variety of settings, including but not limited to health care management, telecommunications, marketing, and security. Behavior Informatics provides a manner in which to analyze and organize the many aspects that go into a person's health care needs and decisions. When it comes to business models, behavior informatics may be utilized for a similar role. Organizations implement behavior informatics to enhance business structure and regime, where it helps moderate ideal business decisions and situations.
Cyber attribution
In the area of computer security, cyber attribution is an attribution of cybercrime, i.e., finding who perpetrated a cyberattack. Uncovering a perpetrator may give insights into various security issues, such as infiltration methods, communication channels, etc., and may help in enacting specific countermeasures. Cyber attribution is a costly endeavor requiring considerable resources and expertise in cyber forensic analysis. For governments and other major players dealing with cybercrime would require not only technical solutions, but legal and political ones as well, and for the latter ones cyber attribution is crucial. Attributing a cyberattack is difficult, and of limited interest to companies that are targeted by cyberattacks. In contrast, secret services often have a compelling interest in finding out whether a state is behind the attack. A further challenge in attribution of cyberattacks is the possibility of a false flag attack, where the actual perpetrator makes it appear that someone else caused the attack. Every stage of the attack may leave artifacts, such as entries in log files, that can be used to help determine the attacker's goals and identity. In the aftermath of an attack, investigators often begin by saving as many artifacts as they can find, and then try to determine the attacker.
Apprenticeship learning
In artificial intelligence, apprenticeship learning (or learning from demonstration or imitation learning) is the process of learning by observing an expert. It can be viewed as a form of supervised learning, where the training dataset consists of task executions by a demonstration teacher. == Mapping function approach == Mapping methods try to mimic the expert by forming a direct mapping either from states to actions, or from states to reward values. For example, in 2002 researchers used such an approach to teach an AIBO robot basic soccer skills. === Inverse reinforcement learning approach === Inverse reinforcement learning (IRL) is the process of deriving a reward function from observed behavior. While ordinary "reinforcement learning" involves using rewards and punishments to learn behavior, in IRL the direction is reversed, and a robot observes a person's behavior to figure out what goal that behavior seems to be trying to achieve. The IRL problem can be defined as: Given 1) measurements of an agent's behaviour over time, in a variety of circumstances; 2) measurements of the sensory inputs to that agent; 3) a model of the physical environment (including the agent's body): Determine the reward function that the agent is optimizing. IRL researcher Stuart J. Russell proposes that IRL might be used to observe humans and attempt to codify their complex "ethical values", in an effort to create "ethical robots" that might someday know "not to cook your cat" without needing to be explicitly told. The scenario can be modeled as a "cooperative inverse reinforcement learning game", where a "person" player and a "robot" player cooperate to secure the person's implicit goals, despite these goals not being explicitly known by either the person nor the robot. In 2017, OpenAI and DeepMind applied deep learning to the cooperative inverse reinforcement learning in simple domains such as Atari games and straightforward robot tasks such as backflips. The human role was limited to answering queries from the robot as to which of two different actions were preferred. The researchers found evidence that the techniques may be economically scalable to modern systems. Apprenticeship via inverse reinforcement learning (AIRP) was developed by in 2004 Pieter Abbeel, Professor in Berkeley's EECS department, and Andrew Ng, Associate Professor in Stanford University's Computer Science Department. AIRP deals with "Markov decision process where we are not explicitly given a reward function, but where instead we can observe an expert demonstrating the task that we want to learn to perform". AIRP has been used to model reward functions of highly dynamic scenarios where there is no obvious reward function intuitively. Take the task of driving for example, there are many different objectives working simultaneously - such as maintaining safe following distance, a good speed, not changing lanes too often, etc. This task, may seem easy at first glance, but a trivial reward function may not converge to the policy wanted. One domain where AIRP has been used extensively is helicopter control. While simple trajectories can be intuitively derived, complicated tasks like aerobatics for shows has been successful. These include aerobatic maneuvers like - in-place flips, in-place rolls, loops, hurricanes and even auto-rotation landings. This work was developed by Pieter Abbeel, Adam Coates, and Andrew Ng - "Autonomous Helicopter Aerobatics through Apprenticeship Learning" === System model approach === System models try to mimic the expert by modeling world dynamics. == Plan approach == The system learns rules to associate preconditions and postconditions with each action. In one 1994 demonstration, a humanoid learns a generalized plan from only two demonstrations of a repetitive ball collection task. == Example == Learning from demonstration is often explained from a perspective that the working Robot-control-system is available and the human-demonstrator is using it. And indeed, if the software works, the Human operator takes the robot-arm, makes a move with it, and the robot will reproduce the action later. For example, he teaches the robot-arm how to put a cup under a coffeemaker and press the start-button. In the replay phase, the robot is imitating this behavior 1:1. But that is not how the system works internally; it is only what the audience can observe. In reality, Learning from demonstration is much more complex. One of the first works on learning by robot apprentices (anthropomorphic robots learning by imitation) was Adrian Stoica's PhD thesis in 1995. In 1997, robotics expert Stefan Schaal was working on the Sarcos robot-arm. The goal was simple: solve the pendulum swingup task. The robot itself can execute a movement, and as a result, the pendulum is moving. The problem is, that it is unclear what actions will result into which movement. It is an Optimal control-problem which can be described with mathematical formulas but is hard to solve. The idea from Schaal was, not to use a Brute-force solver but record the movements of a human-demonstration. The angle of the pendulum is logged over three seconds at the y-axis. This results into a diagram which produces a pattern. In computer animation, the principle is called spline animation. That means, on the x-axis the time is given, for example 0.5 seconds, 1.0 seconds, 1.5 seconds, while on the y-axis is the variable given. In most cases it's the position of an object. In the inverted pendulum it is the angle. The overall task consists of two parts: recording the angle over time and reproducing the recorded motion. The reproducing step is surprisingly simple. As an input we know, in which time step which angle the pendulum must have. Bringing the system to a state is called “Tracking control” or PID control. That means, we have a trajectory over time, and must find control actions to map the system to this trajectory. Other authors call the principle “steering behavior”, because the aim is to bring a robot to a given line.