TRAME (TRAnsmission of MEssages) was the name of the second computer network in the world similar to the internet to be used in an electric utility. Like the internet, the base technology was packet switching; it was developed by the electric utility ENHER in Barcelona. It was deployed by the same utility, first in Catalonia and Aragón, Spain, and later in other places. Its development started in 1974 and the first routers, called nodes at that time, were deployed by 1978. The network was in operation until 2016 (38 years) with successive technological software and hardware updates. == Beginnings == In 1974, packet switching was a technology known only in research circles. The concept began in 1968 in association with the United States' Advanced Research Projects Agency (ARPA) research project ARPANET. The idea of applying the packet switching concept to electric utilities control communication networks first appeared in 1974 when the Swedish power utility Vattenfall started to create its TIDAS packet-switching network and was followed by the Spanish electric utility ENHER, which aimed to telecontrol and automate its high-voltage power grid. For this purpose, ENHER created a specific team of people to develop both the packet-switching network and the supervisory control and data acquisition (SCADA) system, also called the telecontrol system. By 1978 the first four TRAME routers were available and by 1980, eight of them were deployed and operating. The printed circuit boards (PCBs) controlling the communication lines were connected to a shared memory PCB allowing them to exchange data and messages. The project was developed together with its main initial application, the Telecontrol or SCADA system SICL (Sistema Integral de Control Local) with which initially they shared a very similar hardware. The maximum link capacity was 9600 bit/s, which in 1980 was the maximum possible on a 4 kHz wide voice channel at the time. These channels were the basic unit of the then-analog communication systems in use. By that time power utilities used either telephone calls or low speed (below 1200bit/s) dedicated links for telecontrol, typically shared among ten high-voltage electrical substations. == Services == The basic service provided by the TRAME network was SCADA or Telecontrol to automate the high-voltage power grid, thus improving operational efficiency, which was until then operated manually with telephone communication between human operators. Each TRAME router was associated with one or more remote terminal units (RTUs) of the SICL telecontrol system. It also had connected screens, and later PCs, located in electrical substations to interchange messages between them and with the Control Center located in the well-known Casa Fuster in Barcelona. It was a kind of predecessor to today's e-mail. Later, in the 1990s, other protocols (X.25, IP) were developed to include corporate information technology (IT) terminals, company physical surveillance systems and other services. Additionally, applications and terminals were developed for the transmission of voice and video over the TRAME network. == Protocols == The TRAME routing system, like that of the original ARPANET, was based on the Bellman-Ford algorithm but with "split-horizon" as in the Swedish TIDAS network, but with an original improvement. This protocol allows optimal paths to be found in meshed networks for each packet to be transmitted, allowing the shared use of the same network by multiple services. In contrast, traditional circuit-switched technology used to establish dedicated circuits for each service or communication. The addressing of routers and terminals used a proprietary system with a 16-bit address; it would be the equivalent of the well-known IP (Internet Protocol) version 4 (IPv4), still in use on the internet today, which uses 32-bit addresses. It is necessary to take into account that in 1978, the IPv4 protocol did not yet exist since the IPv4 version used on the internet did not appear until 1981, and in fact, did not reach the general public until much later. The line protocols were also proprietary and were called UCL (Unidad de Control de Línea, 'line control unit'), which linked the routers together, and UTR (Unión TRAME-Remotas), the access protocol. They were designed to offer the highest quality of service required by the telecontrol/SCADA function in terms of data integrity and availability set by the International Electrotechnical Commission (IEC) IEC-870-5-1 and ANSI C37.1. standards, and because the protocol used at the time in corporate computer networks, HDLC (high-level data link control), did not offer enough quality for critical industrial applications. Later on, other protocols like X.25 and IP were also made compatible with the aforementioned TRAME protocols. In 2000, the UTR protocol was replaced by the international standard IEC 60870- 5-101/104. Initially network flow control was based on the management of eight data priorities in head-of-the-line (HOL) waiting queues. Later and after some experimentation, a flow control method based on a bit indicating route congestion and management of the gap between packets when accessing the network was adopted. This required measuring the capacity of the route bottleneck. An end-to-end protocol was also added for some flows requiring order preservation like X.25. == Evolution == To last for 38 years, the technology had to endure intense evolution. There were essentially four TRAME generations which are summarized in the table. A description of the four generations of TRAME is provided below. === TRAME 1 === The project began in 1974 and in 1978 a first network with four routers was already installed and in operation at the electric utility ENHER. In 1980, the network had eight nodes in operation (see Figure I). The hardware was based on the Zilog Z80 processor and had a multiprocessor structure with 16 processors sharing a common memory. The software was developed at ENHER's headquarters located in the well-known Casa Fuster, Passeig de Gràcia, 132, Barcelona, using the Z80 assembly language. Beyond 1980 the software began to be written in C programming language and an HP64000 Logic Development System emulator was used for the purpose. The hardware was produced by ISEL, an INI (Instituto Nacional de Indústria) company. The routing system was a variant of Bellman-Ford with split-horizon. It was an improvement of the original ARPA network routing system consisting of an original update procedure which allowed for a faster reaction to changes. The distance function was the number of packets in the output waiting queues plus one. The line protocols (UCL for internal lines linking routers and UTR for accessing the network) were designed to meet the stringent requirements set for telecontrol (SCADA) of high-voltage power networks (IEC-870-5-1 and ANSI C37.1 standards). At the OSI transport layer, windows with a width of 1 to 8, depending on the required service, residing in the terminals were used. Initially, addresses were only 14 bits long to address both the routers (called nodes by then) and the devices connected to them. They were made up of two fields, an 8-bit field to address the router and a 6-bit sub-address to address the terminals connected to it. The node address was assigned to the nodes and not to the ends of the links as in the internet. The basic advantages of TRAME over other technologies used in electric utilities at the time were in part due to the packet technology itself: ability to manage any network topology, automatic adaptability to topological and traffic changes, integration of different link technologies (digital or analog) and capacities in a single network, open and decentralized intercommunicability between users and devices, simultaneous communication with several users and locations from a single physical connection, and integrated network supervision. In fact, the network was provided from its inception with a supervision center consisting of a computer and a synoptic board located at the company's headquarters (see Figure II). But other advantages were due to the specific design of TRAME: high data integrity, priority support for packets, and ease of including special protocols such as the many SCADA protocols in use at that time. All of the above resulted in improved quality of service, especially with respect to data availability and data integrity, and in the integration of services in a single network. Part of the evolution of its deployment can be seen in Figures II to IV. === TRAME 2 === In 1990, TRAME 2 was fully deployed and TRAME 1 was replaced. The processor of the new hardware was Intel 80286 and the hardware structure and external appearance of the routers was very similar to that of TRAME 1. The software was written in C and the above-mentioned emulator continued to be used. Improvements over TRAME 1 were the introduction of the standardized X.25 access protocol
TeaOnHer
TeaOnHer is a male-oriented dating surveillance mobile app that allows men to anonymously rate and comment on women they are dating. It was set up in response to the existence of Tea, a female-oriented dating app that allowed women to rate and comment on men. In 2025, Cosmopolitian magazine described it as America's second most popular mobile app, with it being the second most popular app in the lifestyle section of Apple's App Store. The TeaOnHer app has fewer features than the rival Tea app, focusing instead on anonymous commenting. It is listed as having been developed by a company called Newville Media Corporation. TechCrunch reported in 2025 that TeaOnHer had leaked credentials of some of its users.
Key (cryptography)
A key in cryptography is a piece of information, usually a string of numbers or letters that are stored in a file, which, when processed through a cryptographic algorithm, can encode or decode cryptographic data. Based on the used method, the key can be different sizes and varieties, but in all cases, the strength of the encryption relies on the security of the key being maintained. A key's security strength is dependent on its algorithm, the size of the key, the generation of the key, and the process of key exchange. == Scope == The key is what is used to encrypt data from plaintext to ciphertext. There are different methods for utilizing keys and encryption. === Symmetric cryptography === Symmetric cryptography refers to the practice of the same key being used for both encryption and decryption. === Asymmetric cryptography === Asymmetric cryptography has separate keys for encrypting and decrypting. These keys are known as the public and private keys, respectively. == Purpose == Since the key protects the confidentiality and integrity of the system, it is important to be kept secret from unauthorized parties. With public key cryptography, only the private key must be kept secret, but with symmetric cryptography, it is important to maintain the confidentiality of the key. Kerckhoff's principle states that the entire security of the cryptographic system relies on the secrecy of the key. == Key sizes == Key size is the number of bits in the key defined by the algorithm. This size defines the upper bound of the cryptographic algorithm's security. The larger the key size, the longer it will take before the key is compromised by a brute force attack. Since perfect secrecy is not feasible for key algorithms, researches are now more focused on computational security. In the past, keys were required to be a minimum of 40 bits in length, however, as technology advanced, these keys were being broken quicker and quicker. As a response, restrictions on symmetric keys were enhanced to be greater in size. Currently, 2048 bit RSA is commonly used, which is sufficient for current systems. However, current RSA key sizes would all be cracked quickly with a powerful quantum computer. "The keys used in public key cryptography have some mathematical structure. For example, public keys used in the RSA system are the product of two prime numbers. Thus public key systems require longer key lengths than symmetric systems for an equivalent level of security. 3072 bits is the suggested key length for systems based on factoring and integer discrete logarithms which aim to have security equivalent to a 128 bit symmetric cipher." == Key generation == To prevent a key from being guessed, keys need to be generated randomly and contain sufficient entropy. The problem of how to safely generate random keys is difficult and has been addressed in many ways by various cryptographic systems. A key can directly be generated by using the output of a Random Bit Generator (RBG), a system that generates a sequence of unpredictable and unbiased bits. A RBG can be used to directly produce either a symmetric key or the random output for an asymmetric key pair generation. Alternatively, a key can also be indirectly created during a key-agreement transaction, from another key or from a password. Some operating systems include tools for "collecting" entropy from the timing of unpredictable operations such as disk drive head movements. For the production of small amounts of keying material, ordinary dice provide a good source of high-quality randomness. == Establishment scheme == The security of a key is dependent on how a key is exchanged between parties. Establishing a secured communication channel is necessary so that outsiders cannot obtain the key. A key establishment scheme (or key exchange) is used to transfer an encryption key among entities. Key agreement and key transport are the two types of a key exchange scheme that are used to be remotely exchanged between entities . In a key agreement scheme, a secret key, which is used between the sender and the receiver to encrypt and decrypt information, is set up to be sent indirectly. All parties exchange information (the shared secret) that permits each party to derive the secret key material. In a key transport scheme, encrypted keying material that is chosen by the sender is transported to the receiver. Either symmetric key or asymmetric key techniques can be used in both schemes. The Diffie–Hellman key exchange and Rivest-Shamir-Adleman (RSA) are the most two widely used key exchange algorithms. In 1976, Whitfield Diffie and Martin Hellman constructed the Diffie–Hellman algorithm, which was the first public key algorithm. The Diffie–Hellman key exchange protocol allows key exchange over an insecure channel by electronically generating a shared key between two parties. On the other hand, RSA is a form of the asymmetric key system which consists of three steps: key generation, encryption, and decryption. Key confirmation delivers an assurance between the key confirmation recipient and provider that the shared keying materials are correct and established. The National Institute of Standards and Technology recommends key confirmation to be integrated into a key establishment scheme to validate its implementations. == Management == Key management concerns the generation, establishment, storage, usage and replacement of cryptographic keys. A key management system (KMS) typically includes three steps of establishing, storing and using keys. The base of security for the generation, storage, distribution, use and destruction of keys depends on successful key management protocols. == Key vs password == A password is a memorized series of characters including letters, digits, and other special symbols that are used to verify identity. It is often produced by a human user or a password management software to protect personal and sensitive information or generate cryptographic keys. Passwords are often created to be memorized by users and may contain non-random information such as dictionary words. On the other hand, a key can help strengthen password protection by implementing a cryptographic algorithm which is difficult to guess or replace the password altogether. A key is generated based on random or pseudo-random data and can often be unreadable to humans. A password is less safe than a cryptographic key due to its low entropy, randomness, and human-readable properties. However, the password may be the only secret data that is accessible to the cryptographic algorithm for information security in some applications such as securing information in storage devices. Thus, a deterministic algorithm called a key derivation function (KDF) uses a password to generate the secure cryptographic keying material to compensate for the password's weakness. Various methods such as adding a salt or key stretching may be used in the generation.
Tableau de Concordance
The Tableau de Concordance was the main French diplomatic code used during World War I; the term also refers to any message sent using the code. It was a superenciphered four-digit code that was changed three times between 1 August 1914 and 15 January 1915. The Tableau de Concordance is considered superenciphered because there is more than one step required to use it. First, each word in a message is replaced by four digits via a codebook. These four digits are divided into three groups (one digit, two digits, one digit) so that when the whole message has been translated into code, the four-digit sets can be put together so it looks like the entire message is made up of two-digit pairs. This is called a "Straddle Gimmick." Then, in turn, each of these two digit pairs (and the single digits at the beginning and end) are replaced by two letters. The letters are then combined with no spaces for the final ciphertext. The manual for the Tableau de Concordance included the instruction that if there was not adequate time for completely enciphering the message, it should simply be sent in clear, because a partially enciphered message would have provided insight into the inner workings of the code.
Cryptographic Service Provider
A cryptographic service provider (CSP) is a package that "provides a concrete implementation of certain cryptographic services." A CSP offers operations and protocols to support a variety of use cases. The cryptographic application programming interface (API) provided by the CSP provides common solutions for different platforms, for example hardware and cloud services. == Microsoft Windows == In Microsoft Windows, a Cryptographic Service Provider is a software library that implements the Microsoft CryptoAPI (CAPI). CSPs implement encoding and decoding functions, which computer application programs may use, for example, to implement strong user authentication or for secure email. CSPs are independent modules that can be used by different applications. A user program calls CryptoAPI functions and these are redirected to CSPs functions. Since CSPs are responsible for implementing cryptographic algorithms and standards, applications do not need to be concerned about security details. Furthermore, each application can define which CSP it is going to use on its calls to CryptoAPI. In fact, all cryptographic activity is implemented in CSPs. CryptoAPI only works as a bridge between the application and the CSP. CSPs are implemented basically as a special type of DLL with special restrictions on loading and use. Every CSP must be digitally signed by Microsoft and the signature is verified when Windows loads the CSP. In addition, after being loaded, Windows periodically re-scans the CSP to detect tampering, either by malicious software such as computer viruses or by the user him/herself trying to circumvent restrictions (for example on cryptographic key length) that might be built into the CSP's code. To obtain a signature, non-Microsoft CSP developers must supply paperwork to Microsoft promising to obey various legal restrictions and giving valid contact information. As of circa 2000, Microsoft did not charge any fees to supply these signatures. For development and testing purposes, a CSP developer can configure Windows to recognize the developer's own signatures instead of Microsoft's, but this is a somewhat complex and obscure operation unsuitable for nontechnical end users. The CAPI/CSP architecture had its origins in the era of restrictive US government controls on the export of cryptography. Microsoft's default or "base" CSP then included with Windows was limited to 512-bit RSA public-key cryptography and 40-bit symmetric cryptography, the maximum key lengths permitted in exportable mass market software at the time. CSPs implementing stronger cryptography were available only to U.S. residents, unless the CSPs themselves had received U.S. government export approval. The system of requiring CSPs to be signed only on presentation of completed paperwork was intended to prevent the easy spread of unauthorized CSPs implemented by anonymous or foreign developers. As such, it was presented as a concession made by Microsoft to the government, in order to get export approval for the CAPI itself. After the Bernstein v. United States court decision establishing computer source code as protected free speech and the transfer of cryptographic regulatory authority from the U.S. State Department to the more pro-export Commerce Department, the restrictions on key lengths were dropped, and the CSPs shipped with Windows now include full-strength cryptography. The main use of third-party CSPs is to interface with external cryptography hardware such as hardware security modules (HSM) or smart cards. === Smart Card CSP === These cryptographic functions can be realized by a smart card, thus the Smart Card CSP is the Microsoft way of a PKCS#11. Microsoft Windows is identifying the correct Smart Card CSP, which have to be used, analyzing the answer to reset (ATR) of the smart card, which is registered in the Windows Registry. Installing a new CSP, all ATRs of the supported smart cards are enlisted in the registry. === Use of CSP in MS Office password protection === Cryptographic service providers can be used for encryption of Word, Excel, and PowerPoint documents starting from Microsoft Office XP. A standard encryption algorithm with a 40-bit key is used by default, but enabling a CSP enhances key length and thus makes decryption process more continuous. This only applies to passwords that are required to open document because this password type is the only one that encrypts a password-protected document.
Logistics automation
Logistics automation is the application of computer software or automated machinery to logistics operations in order to improve its efficiency. Typically this refers to operations within a warehouse or distribution center, with broader tasks undertaken by supply chain engineering systems and enterprise resource planning systems. Logistics automation systems can powerfully complement the facilities provided by these higher level computer systems. The focus on an individual node within a wider logistics network allows systems to be highly tailored to the requirements of that node. == Components == Logistics automation systems comprise a variety of hardware and software components: Fixed machinery Automated storage and retrieval systems, including: Cranes serve a rack of locations, allowing many levels of stock to be stacked vertically, and allowing for higher storage densities and better space utilization than alternatives. In systems produced by Amazon Robotics, automated guided vehicles move items to a human picker. Conveyors: Containers can enter automated conveyors in one area of the warehouse and, either through hard-coded rules or data input, be moved to a selected destination. Vertical carousels based on the paternoster lift system or using space optimization, similar to vending machines, but on a larger scale. Sortation systems: similar to conveyors but typically with higher capacity and able to divert containers more quickly. Typically used to distribute high volumes of small cartons to a large set of locations. Industrial robots: four- to six-axis industrial robots, e.g. palletizing robots, are used for palletizing, depalletizing, packaging, commissioning and order picking. Typically all of these will automatically identify and track containers using barcodes or, increasingly, RFID tags. Motion check weighers may be used to reject cases or individual products that are under or over their specified weight. They are often used in kitting conveyor lines to ensure all pieces belonging in the kit are present. Mobile technology Radio data terminals: these are handheld or truck-mounted terminals which connect by radio to logistics automation software and provide instructions to operators moving throughout the warehouse. Many also have barcode scanners to allow identification of containers more quickly and accurately than manual keyboard entry. Software Integration software: this provides overall control of the automation machinery and allows cranes to be connected to conveyors for seamless stock movements. Operational control software: provides low-level decision-making, such as where to store incoming containers, and where to retrieve them when requested. Business control software: provides higher-level functionality, such as identification of incoming deliveries/stock, scheduling order fulfillment, and assignment of stock to outgoing trailers. == Benefits == A typical warehouse or distribution center will receive stock of a variety of products from suppliers and store these until the receipt of orders from customers, whether individual buyers (e.g. mail order), retail branches (e.g. chain stores), or other companies (e.g. wholesalers). A logistics automation system may provide the following: Automated goods in processes: Incoming goods can be marked with barcodes and the automation system notified of the expected stock. On arrival, the goods can be scanned and thereby identified, and taken via conveyors, sortation systems, and automated cranes into an automatically assigned storage location. Automated goods retrieval for orders: On receipt of orders, the automation system is able to immediately locate goods and retrieve them to a pick-face location. Automated dispatch processing: Combining knowledge of all orders placed at the warehouse the automation system can assign picked goods into dispatch units and then into outbound loads. Sortation systems and conveyors can then move these onto the outgoing trailers. If needed, repackaging to ensure proper protection for further distribution or to change the package format for specific retailers/customers. A complete warehouse automation system can drastically reduce the workforce required to run a facility, with human input required only for a few tasks, such as picking units of product from a bulk packed case. Even here, assistance can be provided with equipment such as pick-to-light units. Smaller systems may only be required to handle part of the process. Examples include automated storage and retrieval systems, which simply use cranes to store and retrieve identified cases or pallets, typically into a high-bay storage system which would be unfeasible to access using fork-lift trucks or any other means. The use of Automatic Guided Vehicles maximizes the output compared to humans since they can do repetitive tasks for long hours and with least to no supervision. An AGV is built and programmed for precision and accuracy thereby reducing the chances of errors in a warehouse, especially when dealing with fragile goods. == Automation software == Software or cloud-based SaaS solutions are used for logistics automation which helps the supply chain industry in automating the workflow as well as management of the system. Knowledge @ Wharton staff writers noted in 2011 that some manufacturers and retailers were weathering the Great Recession "by signing up for pay-as-you-go logistics services available through the Internet 'cloud'". They identified the benefits and reduced costs which came from sharing information about shipments with suppliers, hauliers and end users. There is little generalized software available in this market. This is because there is no rule to generalize the system as well as work flow even though the practice is more or less the same. Most of the commercial companies do use one or the other of the custom solutions. But there are various software solutions that are being used within the departments of logistics. There are a few departments in Logistics, namely: Conventional Department, Container Department, Warehouse, Marine Engineering, Heavy Haulage, etc. Software used in these departments Conventional department : CVT software / CTMS software. Container Trucking: CTMS software Warehouse : WMS/WCS Improving Effectiveness of Logistics Management Logistical Network Information Transportation Sound Inventory Management Warehousing, Materials Handling & Packaging
Professional network service
A professional network service (or, in an Internet context, simply a professional network) is a type of social network service that focuses on interactions and relationships for business opportunities and career growth, with less emphasis on activities in personal life. A professional network service is used by working individuals, job-seekers, and businesses to establish and maintain professional contacts, to find work or hire employees, share professional achievements, sell or promote services, and stay up-to-date with industry news and trends. According to LinkedIn managing director Clifford Rosenberg in an interview with AAP in 2010, "[t]his is a call to action for professionals to re-address their use of social networks and begin to reap as many rewards from networking professionally as they do personally." Businesses mostly depend on resources and information outside the company and to get what they need, they need to reach out and professionally network with others, such as employees or clients as well as potential opportunities. "Nardi, Whittaker, and Schwarz (2002) point out three main tasks that they believe networkers need to attend to keep a successful professional (intentional) network: building a network, maintaining the network, and activating selected contacts. They stress that networkers need to continue to add new contacts to their network to access as many resources as possible and to maintain their network by staying in touch with their contacts. This is so that the contacts are easy to activate when the networker has work that needs to be done." By using a professional network service, businesses can keep all of their networks up-to-date, and in order, and helps figure out the best way to efficiently get in touch with each of them. A service that can do all that helps relieve some of the stress when trying to get things done. Not all professional network services are online sites that help promote a business. Some services connect the user to other services that help promote the business other than online sites, such as phone/Internet companies that provide services and companies that specifically are designed to do all of the promoting, online and in person, for a business. == History == In 1997, professional network services started up throughout the world and continue to grow. The first recognizable site to combine all features, such as creating profiles, adding friends, and searching for friends, was SixDegrees.com. According to Boyd and Ellison's article, "Social Network Sites: Definition, History, and Scholarship", from 1997 to 2001, several community tools began supporting various combinations of profiles and publicly articulated Friends. Boyd and Ellison go on to say that the next wave began with Ryze.com in 2001. It was introduced as a new way "to help people leverage their business networks". == Inside the works == Quite a lot of work is put into a professional network service, such as the number of hours that go into them and the type of people they work for, as well as the business model of it all, such as the professional interaction and the multiple services they deal with. === Types of services === Some professional network services not only help promote the business but can also help in connecting to other people. Those services may include a specific phone and/or Internet company or a company that helps to connect with other businesses. According to the Society for New Communications Research (SNCR), there are at least nine online professional networks that are being used. === Professional interaction === Kaplan and Haenlein elaborate on five key considerations for companies when utilizing media. These include the importance of careful selection, the option to choose existing applications or develop custom ones, ensuring alignment with organizational activities, integrating a comprehensive media plan, and providing accessibility to all stakeholders. ==== Choose carefully ==== "Choosing the right medium for any given purpose depends on the target group to be reached and the message to be communicated. On one hand, each Social Media application usually attracts a certain group of people, and firms should be active wherever their customers are present. On the other hand, there may be situations whereby certain features are necessary to ensure effective communication, and these features are only offered by one specific application." ==== Ensure activity alignment ==== "Sometimes you may decide to rely on various Social Media, or a set of different applications within the same group, to have the largest possible reach." "Using different contact channels can be a worthwhile and profitable strategy." According to the Society for New Communications Research at Harvard University, "the average professional belongs to 3–5 online networks for business use, and LinkedIn, Facebook, and Twitter are among the top used." ==== Integrate a media plan ==== Social media and traditional media are "both part of the same: your corporate image" in the customers' eyes. ==== Allow access to all ==== "...once the firm has decided to utilize Social Media applications, it is worth checking that all employees may access them." According to the SNCR, "the convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships, and networks." ==== Online usage ==== "Half of the respondents report participating in 3 to 5 online professional networks. Another three in ten participate in 6 or more professional networks." "Popular social networks are now being used frequently as Professional Communities. More than nine in ten respondents indicated that they use LinkedIn and half reported using Facebook. Twitter and blogs were frequently listed as 'professional networks'." === Business model === According to Michael Rappa's article, Business models on the Web", "a business model is the method of doing business by which a company can sustain itself – that is, generate revenue. The business model spells out how a company makes money by specifying where it is positioned in the value chain." Rappa mentions that there are at least nine basic categories from which a business model can be separated. Those categories are a brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility. "...a firm may combine several different models as part of its overall Internet business strategy." At first, Flickr started as a way to mainstream public relations. == Social impact == When it comes to the social impact that professional network services have on today's society, it has proved to increase activity. According to the SNCR, "[t]hree quarters of respondents rely on professional networks to support business decisions. Reliance has increased for essentially all respondents over the past three years. Younger (20–35) and older professionals (55+) are more active users of social tools than middle-aged professionals. More people are collaborating outside their company wall than within their organizational intranet." == Limitations == Since the internet and social media are a part of this "world where consumers can speak so freely with each other and businesses have increasingly less control over the information available about them in cyberspace", most firms and businesses are uncomfortable with all the freedom. According to Kaplan and Haenlein's article, "Users of the world, unite! The challenges and opportunities of Social Media", businesses are pushed aside and are only able to sit back and watch as their customers publicly post comments, which may or may not be well-written.