The term information professional or information specialist refers to professionals responsible for the collection, documentation, organization, storage, preservation, retrieval, and dissemination of printed and digital information. The service delivered to the client is known as an information service. The term "information professional" is a versatile one, used to describe similar and sometimes overlapping professions, such as librarians, archivists, information managers, information systems specialists, information scientists, records managers, and information consultants. However, terminology differs among sources and organisations. Information professionals are employed in a variety of private, public, and academic institutions, as well as independently. == Skills == Since the term information professional is broad, the skills required for this profession are also varied. A Gartner report in 2011 pointed out that "Professional roles focused on information management will be different to that of established IT roles. An 'information professional' will not be one type of role or skill set, but will in fact have a number of specializations". Thus, an information professional can possess a variety of different skills, depending on the sector in which the person is employed. Some essential cross-sector skills are: IT skills, such as word-processing and spreadsheets, digitisation skills, and conducting Internet searches, together with skills loan systems, databases, content management systems, and specially designed programmes and packages. Customer service. An information professional should have the ability to address the information needs of customers. Language proficiency. This is essential in order to manage the information at hand and deal with customer needs. Soft skills. These include skills such as negotiating, conflict resolution, and time management. Management training. An information professional should be familiar with notions such as strategic planning and project management. Moreover, an information professional should be skilled in planning and using relevant systems, in capturing and securing information, and in accessing it to deliver service whenever the information is required. == Associations == Most countries have a professional association who oversee the professional and academic standards of librarians and other information professionals. There are also international associations related to LIS (library and information science), the most prominent of which is the International Federation of Library Associations and Institutions (IFLA). In many countries, LIS courses are accredited by the relevant professional association, as the American Library Association (ALA) in the USA, the Chartered Institute of Library and Information Professionals (CILIP) in the UK, and the Australian Library and Information Association (ALIA) in Australia. == Qualifications == Educational institutions around the world offer academic degrees, or degrees on related subjects such as Archival Studies, Information Systems, Information Management, and Records Management. Some of the institutions offering information science education refer to themselves as an iSchool, such as the CiSAP (Consortium of iSchools Asia Pacific, founded 2006) in Asia and the iSchool Caucus in the USA. There are also online e-learning resources, some of which offer certification for information professionals. === Africa === Information development in Africa started later than in other continents, mainly due to a lack of internet access, expertise and resources to manage digital infrastructure, and "opportunities for capacity development and knowledge-sharing". Nowadays, academic degrees in information studies are available at many universities of African countries, such as the University of Pretoria (South Africa), University of Nairobi (Kenya), Makerere University (Uganda), University of Botswana (Botswana), and University of Nigeria (Nigeria). === Asia === LIS-related studies are available in more than 30 Asian countries. Some examples listed by iSchools Inc. are the University of Hong Kong, University of Tsukuba, Japan, Yonsei University, South Korea, National Taiwan University and Wuhan University, China. Centre of Library and Information Management Science (CLIMS) at Tata Institute of Social Science in Mumbai, India. In Southeast Asia, the Congress of Southeast Asian Librarians (CONSAL) connects librarians and libraries in more than 10 countries with resources, networking opportunities, and support for growing library systems. === Australasia === The Australian Library and Information Association (ALIA) as of 2021 lists six schools offering undergraduate and postgraduate accredited university courses for "Librarian and Information Specialists" on their website. In New Zealand, the Open Polytechnic of New Zealand and the Victoria University of Wellington offer undergraduate and postgraduate degree courses for information professionals. === Europe === The majority of European countries have universities, colleges, or schools which offer bachelor's degrees in LIS studies. Over 40 universities offer master's degrees in LIS-related fields, and many institutions, such as the Swedish School of Library and Information Science at the University of Borås (Sweden), the University of Barcelona (Spain), Loughborough University (UK), and Aberystwyth University (Wales, UK) also offer PhD degrees. === North America === Information studies and degrees are available at numerous academic institutions throughout the U.S. and Canada. U.S. professional associations, together with their European counterparts, have undertaken many educational initiatives and pioneered many advances in the field of Information studies, such as increased interdisciplinarity and more effective delivery of distance learning. The Association for Intelligent Information Management, based in Silver Spring, Maryland, offers a qualification called Certified Information Professional (CIP), earned upon passing an examination, with certification remaining valid for three years. === South America === There are many schools and colleges in Latin America, which offer courses in Library Science, Archival Studies, and Information Studies, however these subjects are taught completely separately.
Cloud-native computing
Cloud native computing is an approach in software development that utilizes cloud computing to "build and run scalable applications in modern, dynamic environments such as public, private, and hybrid clouds". These technologies, such as containers, microservices, serverless functions, cloud native processors and immutable infrastructure, deployed via declarative code are common elements of this architectural style. Cloud native technologies focus on minimizing users' operational burden. Cloud native techniques "enable loosely coupled systems that are resilient, manageable, and observable. Combined with robust automation, they allow engineers to make high-impact changes frequently and predictably with minimal toil." This independence contributes to the overall resilience of the system, as issues in one area do not necessarily cripple the entire application. Additionally, such systems are easier to manage, and monitor, given their modular nature, which simplifies tracking performance and identifying issues. Frequently, cloud-native applications are built as a set of microservices that run in Open Container Initiative compliant containers, such as Containerd, and may be orchestrated in Kubernetes and managed and deployed using DevOps and Git CI workflows (although there is a large amount of competing open source that supports cloud-native development). The advantage of using containers is the ability to package all software needed to execute into one executable package. The container runs in a virtualized environment, which isolates the contained application from its environment.
Social media use in health awareness
Social media is being increasingly used for health awareness. It is not only used to promote health and wellness but also to motivate and guide public for various disease and ailments. Use of social media was proven to be cornerstone for awareness during COVID-19 management. In recent times, it is one of the most cost effective tool for cardiovascular health awareness since it can be used to motivate people for adoption of healthy lifestyle practices. Over the span of a decade, and Doctor Mike utilized social media to significantly impact the public about cardiovascular health awareness. == Background == Social media is proven to be useful for various chronic and incurable diseases where patients form groups and connect for sharing of knowledge. Similarly, health professionals, health institutions, and various other individuals and organizations have their own social media accounts for health information, awareness, guidance, or motivation for their patients. The utilization of social media for health awareness campaigns has become increasingly prevalent in recent years. The history of utilizing social media in health campaigns can be traced back to the early 2000s with the rise of platforms such as Facebook, Twitter, and YouTube. == Health campaigns == Health campaigns especially for chronic diseases like cancer and heart diseases are increasingly common on different social media platforms because social media serves as a cost-effective medium for launching and promoting health campaigns. Many organizations and governmental bodies use platforms like Twitter and Instagram to reach a wide audience. This wide outreach gives health campaigns more attention and support while raising awareness of their specific cause. Recently, there have been increasing calls for health organizations to involve the public and consumer groups in their social media health campaigns to ensure their acceptability with the target audience, encouraging use of collaborations and co-design of messages. == Research == When incorporating social media into health research recruitment, there is potential for a greater number of individuals to participate. Social media allows researchers to reach a wide range of participants while also allowing for recruitment 24 hours a day. There are many health organizations with large social media followings to allow them to reach a large amount of individuals. If these organizations pair with researchers and post flyers or make posts about a study they may be able to find the population that they are looking for. Although there are positives to using social media for health research recruitment, looking at the issues is important. Using this method in recruitment may cause competition between companies for the attention of the users. Another important point is that this is dependent on the type of health condition that is being researched. For chronic conditions, there are many organizations and platforms for support while for acute illnesses, there are not as many organizations that would be able to promote these studies and post for outreach. == Patient education == Patients increasingly turn to social media for health communication and health-related information. Online health communities, forums and blogs enable individuals to share their experiences, offer support, and seek advice from peers. Healthcare professionals also use social media to provide valuable insights and address common health concerns. The use of social media for patient education allows individuals to gain more information for their illness or disease along with gaining support from individuals who may be experiencing the same. Many health organizations such as cancer organizations or organizations for chronic health conditions often have social media platforms that allow individuals to connect and even share their own stories. Peer support is beneficial to patients emotionally and even for them to understand their condition and how to cope. Another way that social media allows individuals to gain more information is the improvement of health literacy. Medical jargon can be confusing for individuals especially when they are newly diagnosed with an illness or disease. Social media has been able to create platforms that explain the information that individuals may need when they are newly diagnosed or if they just want to learn more about their illness. Medical conditions can be confusing but using social media may allow for individuals to develop a better understanding in a manner that they understand. When patients have a better understanding of their health there will be a result of better health outcomes. == Misinformation == While social media is a powerful tool for health awareness, it comes with challenges. Misinformation can spread rapidly, potentially leading to incorrect or harmful health practices. Ensuring the accuracy of health-related information on social media is an ongoing concern. Health misinformation can be easily spread through social media to large amounts of individuals which can make this dangerous. Often, critics will question whether health-related information that is shared online is credible. Social media does not require the amount of regulation that could prevent false medical information from being disseminated online. According to The Influencer Effect: Exploring the persuasive communication tactics of social media influencers in the health and wellness industry by Deborah Deutsch, "the information shared is often lacking accepted scientific evidence or is contrary to industry standards, and, at times, deceptive, unethical, and misleading." One example of this was in 2020, when President Donald Trump said in speeches and on Twitter that hydroxychloroquine and chloroquine could be used to treat COVID-19. While these drugs are antimalaria, it was being spread that they could be used for COVID-19. This resulted in increased deaths and individuals falling ill from taking this drug and the misinformation that was spread about this drug. Spreading misinformation regarding health is one of the biggest concerns when using social media for health awareness. When spreading misinformation about health there is an increase in confusion about what is true and what is false regardless of who is saying this information. Along with the confusion of the public, there is a sense of mistrust that is a consequence of misinformation. Individuals are seeing different opinions which leads people to a situation where they do not know who to trust. While health misinformation is one of the largest issues, there are ways to help prevent it. As individuals, it is important to know where you are getting your information from and learn how to identify what is misinformation and avoid the spread of it. == Privacy and ethical issues == The sharing of personal health information on social media raises privacy and ethical concerns. Striking a balance between raising awareness and respecting individuals' privacy remains a delicate issue.
Visual networking
Visual networking refers to an emerging class of user applications that combine digital video and social networking capabilities. It is based upon the premise that visual literacy, "the ability to interpret, negotiate and make meaning from information presented in the form of a moving image", is a powerful force in how humans communicate, entertain and learn. The duality of visual networking—subsuming entertainment and communications, professional and personal content, video and other digital media, data networks and social networks to create immersive experiences, when, where and how the user wants it. These applications have changed video content from long-form movies and broadcast television programming to a database of segments or "clips", and social network annotations. And the generation and distribution of content takes on a new dimension with Web 2.0 applications—participatory social-networks or communities that facilitate interactive creativity, collaboration and sharing between users. == History == The rise of visual networking is relatively recent phenomenon driven by the emergence of social networking capabilities and the ability to deliver interactive video over a broadband network. It is a natural evolution of the current social networking phenomena whereby social networking annotations are layered over broadband video to create highly interactive and immersive experiences between individuals and their content. Until early 2005 this was not considered viable due to the lack of web and broadband infrastructure designed to support the transmission of web video and the still nascent stage of social networks like MySpace and Facebook. The introduction of YouTube in February 2005 marked the first significant combination of broadband video and social network systems designed to allow users to share, rate and tag user generated and premium content. From 2006 to 2008 this trend continued to gain steam as individuals and businesses pursued new combinations of video and social networking across a wide range of entertainment, communication and learning applications. == Broadband video takes off == Video has largely been defined by its use as an entertainment medium. Since the commercial availability of the television in the late '30s video has become the dominant entertainment medium far eclipsing audio and text based entertainment both in terms of time and dollars spent. Within the past decade, video use has rapidly evolved across a broader range of devices, multiple locations and user applications. The popularization of the long-tail and user-generated video has further challenged people's ideas of what's possible with video. A key advantage of video relative to other media is its superior ability to communicate ideas and emotions economically. If a picture is worth a thousand words, then a video may be worth a thousand pictures. Video by its very nature is highly experiential, making communications more compelling, informative and memorable. == Social networking meets video == At the core of visual networking is the concept that people can participate in communities of content and communities of interest. A community of interest is defined as a community of people who share a common interest or passion. These people exchange ideas and thoughts about the given passion, but may know (or care) little about each other outside of this area. Participation in a community of interest can be compelling, entertaining and create a ‘sticky’ community where people return frequently and remain for extended periods. The unparalleled potential of the Internet to promote such connections is only now being fully recognized and exploited, through Web-based groups established for that purpose. Based on the six degrees of separation concept (the idea that any two people on the planet could make contact through a chain of no more than five intermediaries), social networking establishes interconnected Internet communities (sometimes known as personal networks) that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise. == Transition from search to discovery == The phrase The Long Tail was, according to Chris Anderson, first coined by himself in October 2004. Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. The Long Tail also has implications for the producers of content; especially those whose products could not—for economic reasons—find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks. Looked at from the producers' side, the Long Tail has made possible a flowering of creativity across all fields of human endeavor. One example of this is YouTube, where thousands of diverse videos—whose content, production value or lack of popularity make them inappropriate for traditional television—are easily accessible to a wide range of viewers. The benefit to the consumer is that they know have an almost infinite choice of content to select from able to create their own specific channels based upon their unique needs. A potential negative side effect of the long tail is the rapidly growing inventory of text, audio and video content. The storage and distribution systems of the past restricted the number of songs, video, and books making it easier to search for what was relevant to the individual. As the long-tail has grown, more and more relevant and irrelevant content passes an individual by without their knowledge. This is especially true for video because unlike text-based files which can searched and indexed for easy finding, video typically has only its title as a clue to what's in it. This lack of comprehensive meta-data has limited the applicability of traditional search models. Augmenting traditional search has been the emergence of content based discovery tools that make people aware of relevant content based upon their participation in communities of interest and/or communities of content. The idea is that users may or may not start out searching for something, but they soon begin reacting to things they find, exploring links on pages they stumble upon and taking cues from fellow surfers about where to go. Instead of the old, passive, lean-back style of watching video, viewers are actively seeking content through discovery. People interact with each other, posting comments on what they just saw. Many sites now allow people to vote on videos, ranking and rating them. Ranking is the result of one of a number of algorithms that measure how many people have watched something or how many sites link to it. == Early examples == YouTube is the best early example of a visual networking experience. YouTube is a video sharing website where users can upload, view and share video clips. Unregistered users can watch most videos on the site, while registered users are permitted to upload an unlimited number of videos. Few statistics are publicly available regarding the number of videos on YouTube. However, in July 2006, the company revealed that more than 100 million videos were being watched every day, and 2.5 billion videos were watched in June 2006. 50,000 videos were being added per day in May 2006, and this increased to 65,000 by July. In January 2008 alone, nearly 79 million users watched over 3 billion videos on YouTube. Telepresence refers to a set of technologies which allow a person to feel as if they were present, to give the appearance that they were present, or to have an effect, at a location other than their true location. Telepresence requires that the senses of the user, or users, are provided with such stimuli as to give the feeling of being in that other location. Additionally, the user(s) may be given the ability to affect the remote location. In this case, the user's position, movements, actions, voice, etc. may be sensed, transmitted and duplicated in the remote location to bring about this effect. Therefore, information may be traveling in both directions between the user and the remote location. Critical the creating an in-person experience is the presence of high-definition video perfectly synchronized with stereophonic sound. A minimum system usually includes visual feedback. Ideally, the entire field of view of the user is filled with a view of the remote location, and the viewpoint corresponds to the movement and orientation of the user's head. In this way, it differs from television or cinema, where the viewpoint is out of the control of the viewer. == Other applications == While still in its infancy, visual networking applications are beginning to emerge that span both consumer and business markets. === Mobile video === Proliferation of multi-function mobile devices, particularl
Knapsack problem
The knapsack problem is the following problem in combinatorial optimization: Given a set of items, each with a weight and a value, determine which items to include in the collection so that the total weight is less than or equal to a given limit and the total value is as large as possible. It derives its name from the problem faced by someone who is constrained by a fixed-size knapsack and must fill it with the most valuable items. The problem often arises in resource allocation where the decision-makers have to choose from a set of non-divisible projects or tasks under a fixed budget or time constraint, respectively. The knapsack problem has been studied for more than a century, with early works dating back to 1897. The subset sum problem is a special case of the decision and 0-1 problems where for each kind of item, the weight equals the value: w i = v i {\displaystyle w_{i}=v_{i}} . In the field of cryptography, the term knapsack problem is often used to refer specifically to the subset sum problem. The subset sum problem is one of Karp's 21 NP-complete problems. == Applications == Knapsack problems appear in real-world decision-making processes in a wide variety of fields, such as finding the least wasteful way to cut raw materials, selection of investments and portfolios, selection of assets for asset-backed securitization, and generating keys for the Merkle–Hellman and other knapsack cryptosystems. One early application of knapsack algorithms was in the construction and scoring of tests in which the test-takers have a choice as to which questions they answer. For small examples, it is a fairly simple process to provide the test-takers with such a choice. For example, if an exam contains 12 questions each worth 10 points, the test-taker need only answer 10 questions to achieve a maximum possible score of 100 points. However, on tests with a heterogeneous distribution of point values, it is more difficult to provide choices. Feuerman and Weiss proposed a system in which students are given a heterogeneous test with a total of 125 possible points. The students are asked to answer all of the questions to the best of their abilities. Of the possible subsets of problems whose total point values add up to 100, a knapsack algorithm would determine which subset gives each student the highest possible score. A 1999 study of the Stony Brook University Algorithm Repository showed that, out of 75 algorithmic problems related to the field of combinatorial algorithms and algorithm engineering, the knapsack problem was the 19th most popular and the third most needed after suffix trees and the bin packing problem. == Definition == The most common problem being solved is the 0-1 knapsack problem, which restricts the number x i {\displaystyle x_{i}} of copies of each kind of item to zero or one. Given a set of n {\displaystyle n} items numbered from 1 up to n {\displaystyle n} , each with a weight w i {\displaystyle w_{i}} and a value v i {\displaystyle v_{i}} , along with a maximum weight capacity W {\displaystyle W} , maximize ∑ i = 1 n v i x i {\displaystyle \sum _{i=1}^{n}v_{i}x_{i}} subject to ∑ i = 1 n w i x i ≤ W {\displaystyle \sum _{i=1}^{n}w_{i}x_{i}\leq W} and x i ∈ { 0 , 1 } {\displaystyle x_{i}\in \{0,1\}} . Here x i {\displaystyle x_{i}} represents the number of instances of item i {\displaystyle i} to include in the knapsack. Informally, the problem is to maximize the sum of the values of the items in the knapsack so that the sum of the weights is less than or equal to the knapsack's capacity. The bounded knapsack problem (BKP) removes the restriction that there is only one of each item, but restricts the number x i {\displaystyle x_{i}} of copies of each kind of item to a maximum non-negative integer value c {\displaystyle c} : maximize ∑ i = 1 n v i x i {\displaystyle \sum _{i=1}^{n}v_{i}x_{i}} subject to ∑ i = 1 n w i x i ≤ W {\displaystyle \sum _{i=1}^{n}w_{i}x_{i}\leq W} and x i ∈ { 0 , 1 , 2 , … , c } . {\displaystyle x_{i}\in \{0,1,2,\dots ,c\}.} The unbounded knapsack problem (UKP) places no upper bound on the number of copies of each kind of item and can be formulated as above except that the only restriction on x i {\displaystyle x_{i}} is that it is a non-negative integer. maximize ∑ i = 1 n v i x i {\displaystyle \sum _{i=1}^{n}v_{i}x_{i}} subject to ∑ i = 1 n w i x i ≤ W {\displaystyle \sum _{i=1}^{n}w_{i}x_{i}\leq W} and x i ∈ N . {\displaystyle x_{i}\in \mathbb {N} .} One example of the unbounded knapsack problem is given using the figure shown at the beginning of this article and the text "if any number of each book is available" in the caption of that figure. == Computational complexity == The knapsack problem is interesting from the perspective of computer science for many reasons: The decision problem form of the knapsack problem (Can a value of at least V be achieved without exceeding the weight W?) is NP-complete, thus there is no known algorithm that is both correct and fast (polynomial-time) in all cases. There is no known polynomial algorithm which can tell, given a solution, whether it is optimal (which would mean that there is no solution with a larger V). This problem is co-NP-complete. There is a pseudo-polynomial time algorithm using dynamic programming. There is a fully polynomial-time approximation scheme, which uses the pseudo-polynomial time algorithm as a subroutine, described below. Many cases that arise in practice, and "random instances" from some distributions, can nonetheless be solved exactly. There is a link between the "decision" and "optimization" problems in that if there exists a polynomial algorithm that solves the "decision" problem, then one can find the maximum value for the optimization problem in polynomial time by applying this algorithm iteratively while increasing the value of k. On the other hand, if an algorithm finds the optimal value of the optimization problem in polynomial time, then the decision problem can be solved in polynomial time by comparing the value of the solution output by this algorithm with the value of k. Thus, both versions of the problem are of similar difficulty. One theme in research literature is to identify what the "hard" instances of the knapsack problem look like, or viewed another way, to identify what properties of instances in practice might make them more amenable than their worst-case NP-complete behaviour suggests. The goal in finding these "hard" instances is for their use in public-key cryptography systems, such as the Merkle–Hellman knapsack cryptosystem. More generally, better understanding of the structure of the space of instances of an optimization problem helps to advance the study of the particular problem and can improve algorithm selection. Furthermore, notable is the fact that the hardness of the knapsack problem depends on the form of the input. If the weights and profits are given as integers, it is weakly NP-complete, while it is strongly NP-complete if the weights and profits are given as rational numbers. However, in the case of rational weights and profits it still admits a fully polynomial-time approximation scheme. === Unit-cost models === The NP-hardness of the Knapsack problem relates to computational models in which the size of integers matters (such as the Turing machine). In contrast, decision trees count each decision as a single step. Dobkin and Lipton show an 1 2 n 2 {\displaystyle {1 \over 2}n^{2}} lower bound on linear decision trees for the knapsack problem, that is, trees where decision nodes test the sign of affine functions. This was generalized to algebraic decision trees by Steele and Yao. If the elements in the problem are real numbers or rationals, the decision-tree lower bound extends to the real random-access machine model with an instruction set that includes addition, subtraction and multiplication of real numbers, as well as comparison and either division or remaindering ("floor"). This model covers more algorithms than the algebraic decision-tree model, as it encompasses algorithms that use indexing into tables. However, in this model all program steps are counted, not just decisions. An upper bound for a decision-tree model was given by Meyer auf der Heide who showed that for every n there exists an O(n4)-deep linear decision tree that solves the subset-sum problem with n items. Note that this does not imply any upper bound for an algorithm that should solve the problem for any given n. == Solving == Several algorithms are available to solve knapsack problems, based on the dynamic programming approach, the branch and bound approach or hybridizations of both approaches. === Dynamic programming in-advance algorithm === The unbounded knapsack problem (UKP) places no restriction on the number of copies of each kind of item. Besides, here we assume that x i > 0 {\displaystyle x_{i}>0} m [ w ′ ] = max ( ∑ i = 1 n v i x i ) {\displaystyle m[w']=\max \left(\sum _{i=1}^{n}v_{i}x_{i}\right)} subject to ∑
Community cloud
A community cloud in computing is a collaborative effort in which infrastructure is shared between several organizations from a specific community with common concerns (security, compliance, jurisdiction, etc.), whether managed internally or by a third party and hosted internally or externally. This is controlled and used by a group of organizations that have shared interests. The costs are spread over fewer users than a public cloud (but more than a private cloud), so only some of the cost savings potential of cloud computing are realized. The community cloud is provisioned for use by a group of consumers from different organizations who share the same concerns (e.g., application, security, policy, and efficiency demands).
Social media measurement
Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations. Key performance indicators may be measured by extracting information from social media channels, such as blogs, wikis, micro-blogs such as Twitter, social networking sites, or video/photo sharing websites, forums from time to time. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand. Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics. This is followed by defining possible social strategies to be used to achieve the goal. Then the next step is designing strategies to be used and setting up configuration tools that ease the process of collecting the data. In the next step, strategies and tools are deployed in real-time. This step involves conducting Quality Assurance tests of the methods deployed to collect the data. And in the final step, data collected from the system is analyzed and if the need arises, it is refined on the run time to enhance the methodologies used. The last step ensures that the result obtained is more aligned with the goal defined in the first step. == Data Acquisition == Acquiring data from social media is in demand of an exploring the user participation and population with the purpose of retrieving and collecting so many kinds of data(ex: comments, downloads etc.). There are several prevalent techniques to acquire data such as Network traffic analysis, Ad-hoc application and Crawling Network Traffic Analysis - Network traffic analysis is the process of capturing network traffic and observing it closely to determine what is happening in the network. It is primarily done to improve the performance, security and other general management of the network. However concerned about the potential tort of privacy on the Internet, network traffic analysis is always restricted by the government. Furthermore, high-speed links are not adaptable to traffic analysis because of the possible overload problem according to the packet sniffing mechanism Ad-hoc Application - Ad-hoc application is a kind of application that provides services and games to social network users by developing the APIs offered by social network companies (Facebook Developer Platform). The infrastructure of Ad-hoc application allows the user to interact with the interface layer instead of the application servers. The API provides a path for application to access information after the user login. Moreover, the size of the data set collected vary with the popularity of the social media platform i.e. social media platforms having high number of users will have more data than platforms having less user base. Scraping is a process in which the APIs collect online data from social media. The data collected from Scraping is in raw format. However, having access to these types of data is a bit difficult because of its commercial value. Crawling - Crawling is a process in which a web crawler creates indexes of all the words in a web-page, stores them, then follows all the hyperlinks and indexes on that page and again stores them. It is the most popular technique for data acquisition and is also well known for its easy operation based on prevalent Object-Orientated Programming Language (Java or Python etc.). And most important, social network companies (YouTube, Flicker, Facebook, Instagram, etc.) are friendly to crawling techniques by providing public APIs == Applications == === For branding === Monitoring social media allows researchers to find insights into a brand's overall visibility on social media, to measure the impact of campaigns, to identify opportunities for engagement, to assess competitor activity and share of voice, and to detect impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products. This is the work of a cross-section of groups that include market researchers, PR staff, marketing teams, social-engagement, and community staff, agencies and sales teams. Several different providers have developed tools to facilitate the monitoring of a variety of social media channels - from blogging to internet video to internet forums. This allows companies to track what consumers say about their brands and actions. Companies can then react to these conversations and interact with consumers through social media platforms. === In government === Apart from commercial applications, social media monitoring has become a pervasive technique applied by public organizations and governments. Monitoring is a tradition within the public sector, and social-media monitoring provides a real-time approach to detecting and responding to social developments. Governments have come to realize the need for strategies to cope with surprises from the rapid expansion of public issues. Sobkowicz introduced a framework with three blocks of social-media opinion tracking, simulating and forecasting. It includes: real-time detection of emotions, topics and opinions information-flow modelling and agent-based simulation modeling of opinion networks Bekkers introduced the application of social media monitoring in the Netherlands. Public organizations in the Netherlands (such as the Tax Agency and the Education Ministry) have started to use social media monitoring to obtain better insights into the sentiments of target groups. On the one hand, the public sector will be enabled to provide timely and efficient answers to the public by using social media monitoring techniques, but on the other hand, they also have to deal with concerns about ethical issues such as transparency and privacy. == Quantifying social media == Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and evaluate the usefulness of a social media presence. It can be difficult to measure all social media conversations. Due to privacy settings and other issues, not all social media conversations can be found and reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking, in addition to the uses mentioned above. These findings can, in turn, influence and shape future business decisions. In order to access social media data (posts, Tweets, and meta-data) and to analyze and monitor social media, many companies use software technologies built for business. These range from in-platform analytics dashboards to dedicated third-party platforms, which offer more advanced capabilities including cross-platform audience intelligence, sentiment analysis, and trend detection at scale. == Location-based == Most social media networks allow users to add a location to their posts (reference all of our feeds). The location can be classified as either 'at-the-location' or 'about-the-location'. "'At-the-location' services can be defined as services where location-based content is created at the geographic location. 'About-the-location' services can be defined as services which are referring to a particular location but the content is not necessarily created in this particular physical place." The added information available from geotagged (link to Geotagging article) posts means that they can be displayed on a map. This means that a location can be used as the start of a social media search rather than a keyword or hashtag. This has major implications for disaster relief, event monitoring, safety and security professionals since a large portion of their job is related to tracking and monitoring specific locations. == Technologies used == Various monitoring platforms use different technologies for social media monitoring and measurement. These technology providers may connect to the API provided by social platforms that are created for 3rd party developers to develop their own applications and services that access data. Facebook's Graph API is one such API that social media monitoring solution products would connect to pull data from. Some social media monitoring and analytics companies use calls to data providers each time an end-user d