Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms. As these platforms are a main source of communication between companies and their target audiences, by conducting research, companies are able to utilize analytical information, such as the reach of their posts, to better understand the interactions between the users and their content. There are multiple underlying factors that will determine what shows up on a newsfeed or timeline. Algorithms, for example, are a type of factor that can alter the reach of a post due to the way the algorithm is coded, which can affect who sees a post and when. Other examples of factors that can impede the reach can include the time at which posts are made, as well as how frequent the posts are between one another. In comparison, an impression is the total number of circumstances where content has been shown on a social timeline, meanwhile, engagement looks at how people interact with the content that they see on a social platform such as like, share or retweet. == Reach on Facebook == Facebook has their own analytic platform which allows the user to see how other users are interacting with their posts, with the use of multiple metrics. This is not something the average user uses, but rather a tool that is used by pages or public figures. For example, Facebook pages that represent a business often look at the activity their posts have generated. There are three types of reach that can be looked at on the Facebook analytic platform. === Types of reach === ==== Organic Reach ==== This type of reach regards the number of distinct users that have seen a specific post on their feed. Organic reach, in other words is the number of people who have seen the post being analyzed on their Facebook newsfeed. Data gathered from this type of reach can give intel to those doing the analysis, such as the demographics of those who have seen the post. ==== Paid Reach ==== This type of reach regards the number of times that distinct users have come across sponsored posts, ads or content. In other words, paid reach is the number of times Facebook users have seen a post that has been paid for by a company. Data collected can give insight, to advertisers or marketers for example, on the activity based around the reach of their post. ==== Viral Reach ==== This type of reach regards the number of views by distinct users on posts that have been commented on or shared by their friends on Facebook. In other words, viral reach looks at the number of people who have seen a post after a friend of theirs commented or shared the original post, therefore it showed on their timeline. Viral reach can be looked at in terms of a collective number of times that the post has been on individual user's timelines. Data collected from viral reach can be used in multiple ways, for example, it can be used to analyze the type of content that gets shared or commented on and can be further used to compare to other posts. === Engaged users === This refers to the number of individual users who have clicked and interacted with a post on Facebook. == Reach on Twitter == Twitter gives access to any of their users to analytics of their tweets as well as their followers. Their dashboard is user friendly, which allows anyone to take a look at the analytics behind their Twitter account. This open access is useful for both the average user and companies as it can provide a quick glance or general outlook of who has seen their tweets. The way that Twitter works is slightly different than the way of Facebook in terms of the reach. On Twitter, especially for users with a higher profile, they are not only engaging with the people who follow them, but also with the followers of their own followers. The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform. == Reach on Instagram == Instagram gives their users access to their reach, in the Instagram Insights section. Instagram insights can be used to learn more about an account's followers and performance. Reach indicates the total number of unique Instagram accounts that have seen your Instagram post or story. You can find this data by looking at each individual post insights. == Uses of reach == The reach can be a useful metric to analyze for marketers and advertisers. Social media is a platform that is used by marketers to directly target their intended audience with ease. These platforms not only allow marketers to get a better understanding of their audience, but also allow advertisers to insert their ads onto the timelines of specific users to later be able to conduct research to see the reach of their posts/content. The basic goal of marketers is to increase their reach as much as possible to impact bigger audiences of their dream customers and, in the end, make more sales. When doing organic social media marketing, using paid methods like ads or doing influencer marketing whether it is paid or free, it allows marketers to track the performance of their strategy and tweak it based on what works and what does not. == Analytics and reach == Social analytics looks at the data collected based on the interactions of users on social media platforms. A lot of information can be gathered which can provide intel based on user activities on social media. When looking into analytics in regard to social media, each company or group has a different goal in mind to engage their audience. At a glance, the three might seem as if they are very similar, however the differences between them are significant. There are many aspects that can be analyzed from the data gathered from social media platforms, depending on what is being observed, the correct metric would then be selected to further analyze. One example of the many metrics that can be used through social analytics is the reach. == Reach formula == To calculate social media reach one can use the following formula: R = I f ¯ {\displaystyle R={\frac {I}{\bar {f}}}} where R {\displaystyle R} — is social media reach, I {\displaystyle I} stands for the number of impressions, f ¯ {\displaystyle {\bar {f}}} is the average frequency of impressions per user. f ¯ {\displaystyle {\bar {f}}} represents the number of events when the ad is shown to a particular user. The average value should be calculated over the time period with stable settings of advertisement campaign. == Commenting For Better Reach == Commenting For Better Reach also known as "CFBR" is a widely used strategy for organically boosting post reach on social media platforms. Algorithms tend to favor posts with substantial likes and comments, granting them broader exposure compared to less engaging content. Primarily seen on LinkedIn, a platform geared toward professional networking and business connections, the use of CFBR signals active engagement aimed at enhancing post visibility. It is important to note that genuine and meaningful comments are key to effective engagement. Spammy or irrelevant comments not only detract from the conversation but may also limit a post's potential reach and impact.
Community cloud
A community cloud in computing is a collaborative effort in which infrastructure is shared between several organizations from a specific community with common concerns (security, compliance, jurisdiction, etc.), whether managed internally or by a third party and hosted internally or externally. This is controlled and used by a group of organizations that have shared interests. The costs are spread over fewer users than a public cloud (but more than a private cloud), so only some of the cost savings potential of cloud computing are realized. The community cloud is provisioned for use by a group of consumers from different organizations who share the same concerns (e.g., application, security, policy, and efficiency demands).
List of security-focused operating systems
This is a list of operating systems specifically focused on security. Similar concepts include security-evaluated operating systems that have achieved certification from an auditing organization, and trusted operating systems that provide sufficient support for multilevel security and evidence of correctness to meet a particular set of requirements. == Linux == === Android-based === GrapheneOS is a security-focused, Android-based mobile OS that uses a hardened kernel, C library, custom memory allocator (hardened_malloc), and a hardened Chromium-based browser named Vanadium. It also offers privacy/security features, such as Duress PIN/Password or disabling the USB-C port at a driver/hardware level to avoid exploitation. It deploys exploit mitigations such as hardware-based memory tagging, secure app spawning, restricted dynamic code loading, and more. === Debian-based === Linux Kodachi is a security-focused operating system. Tails is aimed at preserving privacy and anonymity. KickSecure is a security-focused Linux distribution that aims to be "hardened by default". It uses network hardening, kernel hardening, Strong Linux User Account Isolation, better randomness, root access restrictions, and app-specific hardening. Whonix is an anonymity focused operating system based on KickSecure. It consists of two virtual machines, And all communications are routed through Tor. === Other Linux distributions === Alpine Linux is designed to be small, simple, and secure. It uses musl, BusyBox, and OpenRC instead of the more commonly used glibc, GNU Core Utilities, and systemd. Owl - Openwall GNU/Linux, a security-enhanced Linux distribution for servers. Secureblue, a Fedora Silverblue based distro that uses a hardened kernel, custom memory allocator (hardened_malloc), Trivalent, a security-focused, Chromium-based browser inspired by Vanadium, and many other exploit mitigations. == BSD == OpenBSD is a Unix-like operating system that emphasizes portability, standardization, correctness, proactive security, and integrated cryptography. == Xen == Qubes OS aims to provide security through isolation. Isolation is provided through the use of virtualization technology. This allows the segmentation of applications into secure virtual machines.
Secure state
A secure state is an information systems security term to describe where entities in a computer system are divided into subjects and objects, and it can be formally proven that each state transition preserves security by moving from one secure state to another secure state. Thereby it can be inductively proven that the system is secure. As defined in the Bell–LaPadula model, the secure state is built on the concept of a state machine with a set of allowable states in a system. The transition from one state to another state is defined by transition functions. A system state is defined to be "secure" if the only permitted access modes of subjects to objects are in accordance with a security policy.
Joox
Joox (stylised in all caps) is a music streaming service owned by Tencent, launched in January 2015. Joox is the biggest music streaming app in Asian markets such as Hong Kong, Macau, Indonesia, Malaysia, Myanmar, Thailand and also in South Africa before it was shut down in early 2022. Joox is a freemium service, providing most of its songs free, while some songs are only available for premium users, offered via paid subscriptions or by doing different tasks offered. In 2017, Joox launched their service in their first non-Asian market, South Africa, which for an unknown reason shut down five years later. The service now accounts for more than 50% of all music streaming app downloads in their Asian markets. The number of music-streaming users in Hong Kong, Macau, Malaysia, Thailand, Myanmar and Indonesia was expected to reach 87 million by 2020. == Background == Before the emergence of Joox, Tencent owned QQ Music, one of the largest music streaming and download service in China. In 2015, they introduced Joox as their expansion of music services to overseas market instead of mainland China, starting first in Hong Kong. Instead of providing free services by playing audio ads to users like Spotify, another major music service, Joox focused on banner ads, splash ads and other advertising methods such as category playlists and in-app skins. They claimed it as a success. Joox offered their premium VIP access to DStv subscribers free of charge. DStv is the sister company to Tencent and is the primary pay-TV provider in South Africa. In November 2021, it was announced that Joox will stop streaming in South Africa in March 2022.
Canva
Canva Pty Ltd. is an Australian multinational proprietary software company launched in 2013 based in Sydney, Australia. The platform provides a graphic design platform to create visual content for presentations, websites, and other digital products. Its uses include templates for presentations, posters, and social media content, as well as photo and video editing functionality. The platform uses a drag-and-drop interface designed for users without professional design training or experience. Canva operates on a freemium model and has added features such as print services and video editing tools over time. == History == === 2013–2020 === Canva was founded in Perth, Australia, by Melanie Perkins, Cliff Obrecht and Cameron Adams on 1 January 2013. One of the company's early investors was Susan Wu, an American entrepreneur. In its first year, Canva had more than 750,000 users. In 2017, the company reached profitability and had 294,000 paying customers. In January 2018, Perkins announced that the company had raised A$40 million from Sequoia Capital, Blackbird Ventures, and Felicis Ventures, and the company was valued at A$1 billion. It raised A$70 million in May 2019, followed by A$85 million in October 2019 and the launch of Canva for Enterprise. In December 2019, Canva announced Canva for Education, a free product for schools and other educational institutions intended to facilitate collaboration between students and teachers. === 2021–2025 === In June 2020, Canva announced a partnership with FedEx Office and with Office Depot the following month. As of June 2020, Canva's valuation had risen to A$6 billion, rising to A$40 billion by September 2021. In September 2021, Canva raised US$200 million, with its value peaking that year at US$40 billion. By September 2022, the valuation of the company had leveled at US$26 billion. While Canva's value declined from its 2021 peak by mid-2022, it remained one of Australia's most prominent technology companies, alongside Atlassian. In March 2022, Canva had over 75 million monthly active users. In 2023, the pair were named in the Australian Financial Review's AFR Rich List as among the 10 most wealthy people in Australia. On 7 December 2022, Canva launched Magic Write, which is the platform's AI-powered copywriting assistant. On 22 March 2023, Canva announced its new Assistant tool, which makes recommendations on graphics and styles that match the user's existing design. On 11 January 2024, Canva launched its own GPT in OpenAI's GPT Store. The company has announced it intends to compete with Google and Microsoft in the office software category with website and whiteboard products. In May 2024, the company announced the launch of Canva Enterprise, a plan designed for large organisations, alongside new tools including Work Kits, Courses and AI capabilities. In 2024, it announced a co-funded solar energy project to enhance its sustainability efforts. On 10 April 2025, Canva released Visual Suite 2. The new interface combines Canva's design and productivity tools. New features include a spreadsheets application (Canva Sheets), a generative AI coding assistant (Canva Code), a chatbot, and an updated photo editor that can modify or remove background objects. In August 2025, Canva launched a stock sale to employees, valuing the company at US$42 billion. == Acquisitions == In 2018, the company acquired presentations startup Zeetings for an undisclosed amount, as part of its expansion into the presentations space. In May 2019, the company announced the acquisitions of Pixabay and Pexels, two free stock photography sites based in Germany, which enabled Canva users to access their photos for designs. In February 2021, Canva acquired Austrian startup Kaleido.ai and the Czech-based Smartmockups. In 2022, Canva acquired Flourish, a London-based data visualization startup. In March 2024, Canva acquired UK-based Serif, the developers of the Affinity suite of graphic design software, for approximately $380 million. In August 2024, Canva acquired the AI image generation platform and startup, Leonardo AI, for an undisclosed amount. In June 2025, it was announced that Canva had acquired Australian AI marketing startup MagicBrief for an undisclosed amount. In February 2026, Canva acquired two startups: Cavalry, which specializes in animation software, and MangoAI, which focuses on improving advertising performance. In April 2026, Canva acquired Simtheory, an AI Workflow Tool, and Ortto, a marketing automation tool. == Philanthropy == Canva's co-founders, Melanie Perkins and Cliff Obrecht, have publicly stated their intention to donate a significant portion of their personal wealth to charity. In 2021, Canva started a partnership with GiveDirectly, a nonprofit organization operating in low income areas that makes unconditional cash transfers to families living in extreme poverty. Since then, the company has donated $50 million to support GiveDirectly's work across Malawi. In 2025, Canva announced an additional $100 million commitment to expand its GiveDirectly partnership. == Controversies == === Data breach === In May 2019, Canva experienced a data breach in which the data of roughly 139 million users was exposed. The exposed data included real names of users, usernames, email addresses, geographical information, and password hashes for some users. In January 2020, approximately 4 million user passwords were decrypted and shared online. Canva responded by resetting the passwords of every user who had not changed their password since the initial breach. === Russian operations === In May 2022 Canva was criticized for continuing to provide free access to its services in Russia, even after suspending payment processing in the country. Activists from the Ukrainian diaspora in Australia and others said this could be viewed as indirectly supporting Russia’s war effort. They noted the company was the only one of several major Australian firms to receive the lowest “digging in” rating on a tracker run by the Yale School of Management for failing to pull out of Russia. Canva responded that it had suspended financial transactions in Russia from March 2022 and maintained the free version to allow the continued creation and sharing of “pro-peace and anti-war” content for its 1.4 million Russian users.
Roposo
Roposo is an Indian video-sharing social media service, owned by Glance, a subsidiary of InMobi. Roposo provides a space where users can share posts related to different topics like food, comedy, music, poetry, fashion and travel. It is a platform where people express visually with homemade videos and photos. The app offers a TV-like browsing experience with user-generated content on its channels. Users can also use editing tools on the platform and upload their content. == History == Established in July 2014 under Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank. Under Bhangadia's leadership, the company pivoted from a fashion-based network into a short-form video platform with AI-powered moderation, and its journey was featured as a Harvard Business Publishing case study. In November 2019, Roposo was acquired by InMobi's Glance Digital Experience Pvt. Ltd.(the mobile content platform and part of the InMobi Group). When the Chinese-owned video-sharing app TikTok was banned on 30 June 2020, the app saw a huge spike in users with several TikTok users registering on Roposo. == Technology == The open platform has some features such as a TV-like browsing, different channels, a chat feature that lets buyers and sellers converse directly through the platform, and creation tools such as an option to add voice-over, music and GIF stickers for videos and photos.