Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media. == Background == In 2003, at the beginning of social media development, MySpace was founded as a “social networking service.” It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. MySpace is most well known for exposing musicians and artists who made it big in the industry, and companies wanted to capitalize on their popularity by making brand deals. One of MySpace's deals was with Chevrolet, putting on a ‘secret show’. They had a ‘secret’ list of 10 top artists on MySpace, and many artists posted about the show on their accounts. Another brand deal was with Gucci promoting their “Gucci Synch Watch”, which was very successful as Gucci tapped into the youthful audience on MySpace and advertised a sleek, simple, trendy unisex watch. In 2005, YouTube was released and remains one of the most popular social media platforms today. YouTube allows users to upload videos and is free to anyone with access to the internet. It grew in popularity offering a range of videos: vlogs, cooking, health and diet videos, step-by-step tutorials, tutoring help, and more. Much like MySpace, users create accounts and can build a following, often referring to themselves as ‘YouTubers.’ When YouTube grew in popularity, it piqued the interest of brands wanting to partner with YouTube and individual YouTubers. Some brand deals were made by having ads at the beginning of each video, and the YouTuber would make a profit from each view they receive. Some deals are made by individual YouTubers thanking the brand in videos and promoting the brand's products. More recently, YouTube has delved into fashion. While there were always YouTube channels for Vogue and other fashion companies, popular YouTubers have been invited to different fashion shows and have filmed experiences there. Brands are able to target individual YouTubers based on their followers and the target audiences. In 2010, Instagram was launched, which enlarged the scope of fashion advertising. Instagram allows people to post pictures and short videos with the ability to tag different accounts. For brand deals, companies can simply be tagged in a picture instead of creating ads or lines for a user to say. In each picture, users can tag the brands of clothing they were wearing, making it very easy to promote brands. Additionally, Instagram could display ads on users' feed based on other posts the users liked, which used by fashion companies to target their potential customers. Users also use Instagram to promote fashion when they get invited to fashion events. For example, they can take a picture at the event and post it to their Instagram and put their location at the venue and tag the company. During the beginning of the COVID-19 pandemic, companies relied more on social media to keep their public virtually engaged. Fashion companies had virtual fashion shows, creating videos and content about their designs. As social media expands and new platforms come into existence, new ways of advertising are projected to be created. == Uses == === Advertising === Social media is a popular use of advertisement in the fashion industry. Information sharing has expanded due to the growth of social media platforms, which impacts social consumer involvement with fashion brands. Fashion companies use social media platforms to reach customers on emotional levels and stoke engagement with brand images and messages. Researchers in the United Kingdom have demonstrated that engaging with customers with social media messages that express social passion, social tendency, and personal warmth can boost social engagement with fashion brands. In social spheres, fashion is a method for individuals to represent their distinction through clothing. Some people who desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. === Influencers === Companies leveraged celebrities' fame and social standing to advertise their brands, as Tommy Hilfiger did when incorporating social media into their marketing strategy, making Gigi Hadid, who has 15.5 million Instagram followers as of 2016, a brand ambassador. Though recent developments in social media platforms have led to an increase in the awareness of influencers. Influencer marketing has emerged as a fast expanding marketing strategy in various industries as a result of the unheard-of increase in the number of social media influencers' followers. Recently, influencer marketing has received significant attention in the fashion industry. Research shows that influencer marketing may provide a rate of influence that is 11x times greater than that of other conventional advertising channels. Fashion consumers, specifically those in generations Y and Z, may be more influenced by influencers in the context of the fashion industries as they often view them as friends and personal assistants. Fashion influencer marketing on social media platforms have led fashion consumption on social sopping services. One of these social fashion services is LTK (LIKEtoKNOW.it before 2021) where everyday consumers can find and purchase clothing worn by social media fashion influencers (also known as SMFIs). Launched in 2014, LTK has gained a massive following on Instagram (over 3 million) and has 1.3 million registered users on their mobile application. Utilizing SMFIs has led to massive sales within the fashion industry, 80% of visitors of Nordstrom's mobile platform are referred by influencers. Social media fashion influencers try new fashion products, adopt fashion trends and have power in what their audience purchases. Social media fashion influencers gain a following though promoting fashion products, and posting about their lavish lifestyles attained through their higher socioeconomic status. The attractive lifestyles of the influencers influence their followers to mimic their luxurious lifestyle and are allowed to consume the same products through social shopping services. In addition to brands themselves having direct access to social media users, many content creators have great influence over consumers. "Influencers" across all social media platforms have great power when it comes to where people shop and what they purchase. Influencer marketing has become one of the most effective marketing strategies for many fashion brands. These brand deals and creator partnerships are targeted towards Millennial and Gen Z consumers, specifically on Instagram and TikTok, and 74% of consumers have made a purchase simply because an influencer they follow had recommended it. === Trends === The connection between social media and fashion has become common. Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are. Some people who really desire to socially influence others through their fashion and style now have the possibility thanks to social media in the fashion sector. Customers who want to purchase fashion brands frequently follow fashion authorities on social media and heed their recommendations for purchasing fashion products. In January 2021, the Italian fashion house Bottega Veneta deleted all its social media accounts "to lean much more on its ambassadors and fans" to spread the com
Easy8
Easy8 is a project management platform. It is an extension to Redmine. == History == Easy8 Group, the company behind Easy8, was established in 2006 by Filip Morávek who serves as the company's CEO and is also a founder of the Mindfulness Foundation. In 2007, the company released an open-source project management software based on Redmine that included modules for project financing. The Easy8 Group has also developed an identical product distributed in Czechia and Hungary. In 2021 Easy8 11 was released with mobile application, Rails 6, Ruby 3.0, Sidekiq B2B CRM features. In 2022 Easy8 was available in 70 countries. In 2023 Easy8 13 was released in collaboration with Scrum certified expert. In March 2026, Easy Redmine and Easy Project rebranded to Easy8. == Overview == Easy8 covers Waterfall and Agile project management individually or simultaneously. It is available in public and private cloud hosting or on-premises server. It's based on open-source technologies such as Redmine. It covers the complete process from planning through implementation to helpdesk support. Easy8 also implements techniques such as risk and resource management, mind maps and Gantt charts. The application includes a CRM module focused on the B2B segment with partner access control and partner network management. Easy8 13 also has integration MediaWiki, the software that runs Wikipedia and GitLab, an AI-powered DevSecOps Platform. Easy8 is used by the Kazakh state administration, Bosch, Zentiva, Innogy, Ministry of Foreign Affairs of the Czech Republic, Axa, RTL Radio Berlin, Continental and Ogilvy among others. It features separately installable extensions. In 2017, it was reviewed by iX Special in comparison to GitKraken (previously known as Axosoft) and Agilo for Trac. PCmag while analyzing Redmine highlights that Easy8 enhances the core features of Redmine with a more polished interface and offers proprietary plug-ins for additional functionalities, such as tools for resource management, financial management, and support for agile methodologies. == Easy AI == Easy AI is an artificial intelligence extension integrated into the Easy8 project management suite, offering both cloud-based and on-premises deployment options. Easy AI uses the Llama 3.1 AI model and supports organizational data controls. The system includes assistants for personal, project, and service workflows, supporting tasks such as text summarization, project planning, and helpdesk ticket management. == License == The Easy8 website claims that "Easy8 is an Open Source software", but its source is neither freely downloadable nor is it licensed under an open-source license according to The Open Source Definition, since the Easy8 Group Commercial License does not allow free redistribution (among other restrictions).
Wide-column store
A wide-column store (or extensible record store) is a type of NoSQL database. It uses tables, rows, and columns, but unlike a relational database, the names and format of the columns can vary from row to row in the same table. A wide-column store can be interpreted as a two-dimensional key–value store. Google's Bigtable is one of the prototypical examples of a wide-column store. == Wide-column stores versus columnar databases == Wide-column stores such as Bigtable and Apache Cassandra are not column stores in the original sense of the term, since their two-level structures do not use a columnar data layout. In genuine column stores, a columnar data layout is adopted such that each column is stored separately on disk. Wide-column stores do often support the notion of column families that are stored separately. However, each such column family typically contains multiple columns that are used together, similar to traditional relational database tables. Within a given column family, all data is stored in a row-by-row fashion, such that the columns for a given row are stored together, rather than each column being stored separately. Wide-column stores that support column families are also known as column family databases. == Notable examples == Notable wide-column stores include: Apache Accumulo Apache Cassandra Apache HBase Bigtable DataStax Enterprise (uses Apache Cassandra) DataStax Astra DB (uses Apache Cassandra) Hypertable Azure Tables ScyllaDB
Event store
An event store is a type of database optimized for storage of events. Conceptually, an event store records only the events affecting an entity, dossier, or policy, and the state of the entity at any point in its history can be reconstructed by replaying its contributing events in sequential order. Events (and their corresponding data) are the only "real" facts that should be stored in the database. All other objects can be derived from these events, meaning they are instantiated in memory by runtime code as needed (e.g. for showing in a user interface). In theory, any object that aggregates over recorded event data is not stored in the database. Instead these objects are built 'on the fly', by traversing the event history. When the aggregated object instance is no longer needed, it can simply be discarded (released from memory). == Example with insurance policies == For example, the event store concept of a database can be applied to insurance policies or pension dossiers. In these policies or dossiers the instantiation of each object that make up the dossier or policy (the person, partner(s), employments, etc.) can be derived and can be instantiated in memory based on the real world events. == Double timeline == A crucial part of an event store database is that each event has a double timeline: This enables event stores to correct errors of events that have been entered into the event store database before. The two dates are: Valid date is the date at which the event has become valid. Transaction date is the date at which the event is entered into the database. == Error correction == Another crucial part of an event store database is that events that are stored are not allowed to be changed. Once stored, also erroneous events are not changed anymore. The only way to change (or better: correct) these events is to instantiate a new event with the new values and using the double timeline. A correcting event would have the new values of the original event, with an event data of that corrected event, but a different transaction date. This mechanism ensures reproducibility at each moment in the time, even in the time period before the correction has taken place. It also allows to reproduce situations based on erroneous events (if required). == Advantages and disadvantages == One advantage of the event store concept is that handling the effects of back dated events (events that take effect before previous events and that may even invalidate them) is much easier. An event store will simplify the code in that rolling back erroneous situations and rolling up the new, correct situations is not needed anymore. Disadvantage may be that the code needs to re-instantiate all objects in memory based on the events each time a service call is received for a specific dossier or policy. == Compared to regular databases == In regular databases, handling backdated events to correct previous, erroneous events can be painful as it often results in rolling back all previous, erroneous transactions and objects and rolling up the new, correct transactions and objects. In an event store, only the new event (and its corresponding facts) are stored. The code will then redetermine the transactions and objects based on the new facts in memory.
Imieliński–Lipski algebra
In database theory, Imieliński–Lipski algebra is an extension of relational algebra onto tables with different types of null values. It is used to operate on relations with incomplete information. Imieliński–Lipski algebras are defined to satisfy precise conditions for semantically meaningful extension of the usual relational operators, such as projection, selection, union, and join, from operators on relations to operators on relations with various kinds of "null values". These conditions require that the system be safe in the sense that no incorrect conclusion is derivable by using a specified subset F of the relational operators; and that it be complete in the sense that all valid conclusions expressible by relational expressions using operators in F are in fact derivable in this system. For example, it is well known that the three-valued logic approach to deal with null values, supported treatment of nulls values by SQL is not complete, see Ullman book. To show this, let T be: Take SQL query Q SQL query Q will return empty set (no results) under 3-valued semantics currently adopted by all variants of SQL. This is the case because in SQL, NULL is never equal to any constant – in this case, neither to “Spring” nor “Fall” nor “Winter” (if there is Winter semester in this school). NULL='Spring' will evaluate to MAYBE and so will NULL='Fall'. The disjunction MAYBE OR MAYBE evaluates to MAYBE (not TRUE). Thus Igor will not be part of the answer (and of course neither will Rohit). But Igor should be returned as the answer. Indeed, regardless what semester Igor took the Networks class (no matter what was the unknown value of NULL), the selection condition will be true. This “Igor” will be missed by SQL and the SQL answer would be incomplete according to completeness requirements specified in Tomasz Imieliński, Witold Lipski, 'Incomplete Information in Relational Databases'. It is also argued there that 3-valued logic (TRUE, FALSE, MAYBE) can never provide guarantee of complete answer for tables with incomplete information. Three algebras which satisfy conditions of safety and completeness are defined as Imielinski–Lipski algebras: the Codd-Tables algebra, the V-tables algebra and the Conditional tables (C-tables) algebra. == Codd-tables algebra == Codd-tables algebra is based on the usual Codd's single NULL values. The table T above is an example of Codd-table. Codd-table algebra supports projection and positive selections only. It is also demonstrated in [IL84 that it is not possible to correctly extend more relational operators over Codd-Tables. For example, such basic operation as join is not extendable over Codd-tables. It is not possible to define selections with Boolean conditions involving negation and preserve completeness. For example, queries like the above query Q cannot be supported. In order to be able to extend more relational operators, more expressive form of null value representation is needed in tables which are called V-table. == V-tables algebra == V-tables algebra is based on many different ("marked") null values or variables allowed to appear in a table. V-tables allow to show that a value may be unknown but the same for different tuples. For example, in the table below Gaurav and Igor order the same (but unknown) beer in two unknown bars (which may, or may not be different – but remain unknown). Gaurav and Jane frequent the same unknown bar (Y1). Thus, instead one NULL value, we use indexed variables, or Skolem constants . V-tables algebra is shown to correctly support projection, positive selection (with no negation occurring in the selection condition), union, and renaming of attributes, which allows for processing arbitrary conjunctive queries. A very desirable property enjoyed by the V-table algebra is that all relational operators on tables are performed in exactly the same way as in the case of the usual relations. === Conditional tables (c-tables) algebra === Example of conditional table (c-table) is shown below. It has additional column “con” which is a Boolean condition involving variables, null values – same as in V-tables. over the following table c-table Conditional tables algebra, mainly of theoretical interest, supports projection, selection, union, join, and renaming. Under closed-world assumption, it can also handle the operator of difference, thus it can support all relational operators. == History == Imieliński–Lipski algebras were introduced by Tomasz Imieliński and Witold Lipski Jr. in Incomplete Information in Relational Databases.
Secure coding
Secure coding is the practice of developing computer software in such a way that guards against the accidental introduction of security vulnerabilities. Defects, bugs and logic flaws are consistently the primary cause of commonly exploited software vulnerabilities. Through the analysis of thousands of reported vulnerabilities, security professionals have discovered that most vulnerabilities stem from a relatively small number of common software programming errors. By identifying the insecure coding practices that lead to these errors and educating developers on secure alternatives, organizations can take proactive steps to help significantly reduce or eliminate vulnerabilities in software before deployment. Some scholars have suggested that in order to effectively confront threats related to cybersecurity, proper security should be coded or "baked in" to the systems. With security being designed into the software, this ensures that there will be protection against insider attacks and reduces the threat to application security. Implementing secure coding practices is part of the secure by design approach to security engineering. == Buffer-overflow prevention == Buffer overflows, a common software security vulnerability, happen when a process tries to store data beyond a fixed-length buffer. For example, if there are 8 slots to store items in, there will be a problem if there is an attempt to store 9 items. In computer memory the overflowed data may overwrite data in the next location which can result in a security vulnerability (stack smashing) or program termination (segmentation fault). An example of a C program prone to a buffer overflow is If the user input is larger than the destination buffer, a buffer overflow will occur. To fix this unsafe program, use strncpy to prevent a possible buffer overflow. Another secure alternative is to dynamically allocate memory on the heap using malloc. In the above code snippet, the program attempts to copy the contents of src into dst, while also checking the return value of malloc() to ensure that enough memory was able to be allocated for the destination buffer. == Format-string attack prevention == A Format String Attack is when a malicious user supplies specific inputs that will eventually be entered as an argument to a function that performs formatting, such as printf(). The attack involves the adversary reading from or writing to the stack. The C printf function writes output to stdout. If the parameter of the printf function is not properly formatted, several security bugs can be introduced. Below is a program that is vulnerable to a format string attack. A malicious argument passed to the program could be "%s%s%s%s%s%s%s", which can crash the program from improper memory reads. == Integer-overflow prevention == Integer overflow occurs when an arithmetic operation results in an integer too large to be represented within the available space. A program which does not properly check for integer overflow introduces potential software bugs and exploits. Below is a function in C++ which attempts to confirm that the sum of x and y is less than or equal to a defined value MAX: The problem with the code is it does not check for integer overflow on the addition operation. If the sum of x and y is greater than the maximum possible value of an unsigned int, the addition operation will overflow and perhaps result in a value less than or equal to MAX, even though the sum of x and y is greater than MAX. Below is a function which checks for overflow by confirming the sum is greater than or equal to both x and y. If the sum did overflow, the sum would be less than x or less than y. == Path traversal prevention == Path traversal is a vulnerability whereby paths provided from an untrusted source are interpreted in such a way that unauthorised file access is possible. For example, consider a script that fetches an article by taking a filename, which is then read by the script and parsed. Such a script might use the following hypothetical URL to retrieve an article about dog food: https://www.example.net/cgi-bin/article.sh?name=dogfood.html If the script has no input checking, instead trusting that the filename is always valid, a malicious user could forge a URL to retrieve configuration files from the web server: https://www.example.net/cgi-bin/article.sh?name=../../../../../etc/passwd Depending on the script, this may expose the /etc/passwd file, which on Unix-like systems contains (among others) user IDs, their login names, home directory paths and shells. (See SQL injection for a similar attack.) == Regulatory drivers == Secure coding practices are increasingly mandated by regulatory frameworks governing the development and maintenance of software systems that process sensitive data. The Health Insurance Portability and Accountability Act (HIPAA) Security Rule requires covered entities to protect the integrity of protected health information through technical safeguards under 45 CFR 164.312(c)(1) and to implement mechanisms to authenticate electronic protected health information under 45 CFR 164.312(c)(2). The Payment Card Industry Data Security Standard (PCI DSS) version 4.0 Requirement 6.2 mandates that custom software is developed securely, including training developers in secure coding techniques (6.2.2), reviewing custom code for vulnerabilities before release (6.2.3), and addressing common software attacks in development practices (6.2.4).
WS-SecurityPolicy
WS-Security Policy is a web services specification, created by IBM and 12 co-authors, that has become an OASIS standard as of version 1.2. It extends the fundamental security protocols specified by the WS-Security, WS-Trust and WS-Secure Conversation by offering mechanisms to represent the capabilities and requirements of web services as policies. Security policy assertions are based on the WS-Policy framework. Policy assertions can be used to require more generic security attributes like transport layer security