A mobile simulator is a software application for a personal computer which creates a virtual machine version of a mobile device, such as a mobile phone, iPhone, other smartphone, or calculator, on the computer. This may sometimes also be termed an emulator. The mobile simulator allows the user to use features and run applications on the virtual mobile on their computer as though it was the actual mobile device. A mobile simulator lets you test a website and determine how well it performs on various types of mobile devices. A good simulator tests mobile content quickly on multiple browsers and emulates several device profiles simultaneously. This allows analysis of mobile content in real-time, locate errors in code, view rendering in an environment that simulates the mobile browser, and optimize the site for performance. Mobile simulators may be developed using programming languages such as Java, .NET and JavaScript.
Cloud-computing comparison
The following is a comparison of cloud-computing software and providers. == IaaS (Infrastructure as a service) == === Providers === ==== General ==== == SaaS (Software as a Service) == === General === === Supported hosts === === Supported guests === == PaaS (Platform as a service) == === Providers === === Providers on IaaS === PaaS providers which can run on IaaS providers ("itself" means the provider is both PaaS and IaaS):
UI data binding
UI data binding is a software design pattern to simplify development of GUI applications. UI data binding binds UI elements to an application domain model. Most frameworks employ the Observer pattern as the underlying binding mechanism. To work efficiently, UI data binding has to address input validation and data type mapping. A bound control is a widget whose value is tied or bound to a field in a recordset (e.g., a column in a row of a table). Changes made to data within the control are automatically saved to the database when the control's exit event triggers. == Example == == Data binding frameworks and tools == === Delphi === DSharp third-party data binding tool OpenWire Visual Live Binding - third-party visual data binding tool === Java === JFace Data Binding JavaFX Property === .NET === Windows Forms data binding overview WPF data binding overview Avalonia Unity 3D data binding framework (available in modifications for NGUI, iGUI and EZGUI libraries) === JavaScript === Angular AngularJS Backbone.js Ember.js Datum.js knockout.js Meteor, via its Blaze live update engine OpenUI5 React Vue.js
List of artificial intelligence projects
The following is a list of current and past, non-classified notable artificial intelligence projects. == Specialized projects == === Brain-inspired === Blue Brain Project, an attempt to create a synthetic brain by reverse-engineering the mammalian brain down to the molecular level. Google Brain, a deep learning project part of Google X attempting to have intelligence similar or equal to human-level. Human Brain Project, ten-year scientific research project, based on exascale supercomputers. === Cognitive architectures === 4CAPS, developed at Carnegie Mellon University under Marcel A. Just ACT-R, developed at Carnegie Mellon University under John R. Anderson. AIXI, Universal Artificial Intelligence developed by Marcus Hutter at IDSIA and ANU. CALO, a DARPA-funded, 25-institution effort to integrate many artificial intelligence approaches (natural language processing, speech recognition, machine vision, probabilistic logic, planning, reasoning, many forms of machine learning) into an AI assistant that learns to help manage your office environment. CHREST, developed under Fernand Gobet at Brunel University and Peter C. Lane at the University of Hertfordshire. CLARION, developed under Ron Sun at Rensselaer Polytechnic Institute and University of Missouri. CoJACK, an ACT-R inspired extension to the JACK multi-agent system that adds a cognitive architecture to the agents for eliciting more realistic (human-like) behaviors in virtual environments. Copycat, by Douglas Hofstadter and Melanie Mitchell at the Indiana University. DUAL, developed at the New Bulgarian University under Boicho Kokinov. FORR developed by Susan L. Epstein at The City University of New York. IDA and LIDA, implementing Global Workspace Theory, developed under Stan Franklin at the University of Memphis. OpenCog Prime, developed using the OpenCog Framework. Procedural Reasoning System (PRS), developed by Michael Georgeff and Amy L. Lansky at SRI International. Psi-Theory developed under Dietrich Dörner at the Otto-Friedrich University in Bamberg, Germany. Soar, developed under Allen Newell and John Laird at Carnegie Mellon University and the University of Michigan. Society of Mind and its successor The Emotion Machine proposed by Marvin Minsky. Subsumption architectures, developed e.g. by Rodney Brooks (though it could be argued whether they are cognitive). === Games === AlphaGo, software developed by Google that plays the Chinese board game Go. Chinook, a computer program that plays English draughts; the first to win the world champion title in the competition against humans. Deep Blue, a chess-playing computer developed by IBM which beat Garry Kasparov in 1997. Halite, an artificial intelligence programming competition created by Two Sigma in 2016. Libratus, a poker AI that beat world-class poker players in 2017, intended to be generalisable to other applications. The Matchbox Educable Noughts and Crosses Engine (sometimes called the Machine Educable Noughts and Crosses Engine or MENACE) was a mechanical computer made from 304 matchboxes designed and built by artificial intelligence researcher Donald Michie in 1961. Quick, Draw!, an online game developed by Google that challenges players to draw a picture of an object or idea and then uses a neural network to guess what the drawing is. The Samuel Checkers-playing Program (1959) was among the world's first successful self-learning programs, and as such a very early demonstration of the fundamental concept of artificial intelligence (AI). Stockfish AI, an open source chess engine currently ranked the highest in many computer chess rankings. TD-Gammon, a program that learned to play world-class backgammon partly by playing against itself (temporal difference learning with neural networks). === Internet activism === Serenata de Amor, project for the analysis of public expenditures and detect discrepancies. === Knowledge and reasoning === Alice (Microsoft), a project from Microsoft Research Lab aimed at improving decision-making in Economics Braina, an intelligent personal assistant application with a voice interface for Windows OS. Cyc, an attempt to assemble an ontology and database of everyday knowledge, enabling human-like reasoning. Eurisko, a language by Douglas Lenat for solving problems which consists of heuristics, including some for how to use and change its heuristics. Google Now, an intelligent personal assistant with a voice interface in Google's Android and Apple Inc.'s iOS, as well as Google Chrome web browser on personal computers. Holmes a new AI created by Wipro. Microsoft Cortana, an intelligent personal assistant with a voice interface in Microsoft's various Windows 10 editions. MindsDB, is an AI automation platform for building AI/ML powered features and applications. Mycin, an early medical expert system. Open Mind Common Sense, a project based at the MIT Media Lab to build a large common sense knowledge base from online contributions. Siri, an intelligent personal assistant and knowledge navigator with a voice-interface in Apple Inc.'s iOS and macOS. SNePS, simultaneously a logic-based, frame-based, and network-based knowledge representation, reasoning, and acting system. Viv (software), a new AI by the creators of Siri. Wolfram Alpha, an online service that answers queries by computing the answer from structured data. === Motion and manipulation === AIBO, the robot pet for the home, grew out of Sony's Computer Science Laboratory (CSL). Cog, a robot developed by MIT to study theories of cognitive science and artificial intelligence, now discontinued. === Music === Melomics, a bioinspired technology for music composition and synthesization of music, where computers develop their own style, rather than mimic musicians. === Natural language processing === AIML, an XML dialect for creating natural language software agents. Apache Lucene, a high-performance, full-featured text search engine library written entirely in Java. Apache OpenNLP, a machine learning based toolkit for the processing of natural language text. It supports the most common NLP tasks, such as tokenization, sentence segmentation, part-of-speech tagging, named entity extraction, chunking and parsing. Artificial Linguistic Internet Computer Entity (A.L.I.C.E.), a natural language processing chatterbot. ChatGPT, a chatbot built on top of OpenAI's GPT-3.5 and GPT-4 family of large language models. Claude, a family of large language models developed by Anthropic and launched in 2023. Claude LLMs achieved high coding scores in several recognized LLM benchmarks. Cleverbot, successor to Jabberwacky, now with 170m lines of conversation, Deep Context, fuzziness and parallel processing. Cleverbot learns from around 2 million user interactions per month. DeepSeek: Chinese chatbot funded by hedge fund High-Flyer. DBRX, 136 billion parameter open sourced large language model developed by Mosaic ML and Databricks. ELIZA, a famous 1966 computer program by Joseph Weizenbaum, which parodied person-centered therapy. FreeHAL, a self-learning conversation simulator (chatterbot) which uses semantic nets to organize its knowledge to imitate a very close human behavior within conversations. Gemini, a family of multimodal large language model developed by Google's DeepMind. Drives the Gemini chatbot, formerly known as Bard. GigaChat, a chatbot by Russian Sberbank. GPT-3, a 2020 language model developed by OpenAI that can produce text difficult to distinguish from that written by a human. Jabberwacky, a chatbot by Rollo Carpenter, aiming to simulate natural human chat. LaMDA, a family of conversational neural language models developed by Google. LLaMA, a 2023 language model family developed by Meta that includes 7, 13, 33 and 65 billion parameter models.[1] Mycroft, a free and open-source intelligent personal assistant that uses a natural language user interface. PARRY, another early chatterbot, written in 1972 by Kenneth Colby, attempting to simulate a paranoid schizophrenic. SHRDLU, an early natural language processing computer program developed by Terry Winograd at MIT from 1968 to 1970. SYSTRAN, a machine translation technology by the company of the same name, used by Yahoo!, AltaVista and Google, among others. === Speech recognition === CMU Sphinx, a group of speech recognition systems developed at Carnegie Mellon University. DeepSpeech, an open-source Speech-To-Text engine based on Baidu's deep speech research paper. Whisper, an open-source speech recognition system developed at OpenAI. === Speech synthesis === 15.ai, a real-time artificial intelligence text-to-speech tool developed by an anonymous researcher from MIT. Amazon Polly, a speech synthesis software by Amazon. Festival Speech Synthesis System, a general multi-lingual speech synthesis system developed at the Centre for Speech Technology Research (CSTR) at the University of Edinburgh. WaveNet, a deep neural network for generating raw audio. === Video === CapCut is a video editor tool, developed
Least-squares spectral analysis
Least-squares spectral analysis (LSSA) is a class of methods for estimating a frequency spectrum by fitting sinusoids to data using a least-squares fit. Unlike Fourier analysis, the most widely used spectral method in science, data need not be equally spaced to use LSSA. Furthermore, while Fourier analysis generally amplifies long-period noise in long or gapped records, LSSA mitigates such problems. The first strictly least-squares LSSA method was developed in 1969 and 1971, and is known as the Vaníček method or the Gauss–Vaniček method, after its inventor Petr Vaníček and Carl Friedrich Gauss, the inventor of the least-squares method for error minimization. A widely known LSSA variant is the Lomb method or the Lomb–Scargle periodogram, based on dated computational simplifications of the Vaníček method introduced in the 1970s and 1980s, first by Nicholas R. Lomb and later by Jeffrey D. Scargle. Other LSSA variants have been subsequently developed. == Historical background == The close connections between Fourier analysis, the periodogram, and the least-squares fitting of sinusoids have been known for a long time. However, most developments are restricted to complete data sets of equally spaced samples. In 1963, Freek J. M. Barning of Mathematisch Centrum, Amsterdam, handled unequally spaced data by similar techniques, including both a periodogram analysis equivalent to what nowadays is called the Lomb method and least-squares fitting of selected frequencies of sinusoids determined from such periodograms — and connected by a procedure known today as the matching pursuit with post-back fitting or the orthogonal matching pursuit. Petr Vaníček, a Canadian geophysicist and geodesist of the University of New Brunswick, proposed in 1969 also the matching-pursuit approach for equally and unequally spaced data, which he called "successive spectral analysis" and the result a "least-squares periodogram". He generalized this method to account for any systematic components beyond a simple mean, such as a "predicted linear (quadratic, exponential, ...) secular trend of unknown magnitude", and applied it to a variety of samples, in 1971. Vaníček's strictly least-squares method was then simplified in 1976 by Nicholas R. Lomb of the University of Sydney, who pointed out its close connection to periodogram analysis. Subsequently, the definition of a periodogram of unequally spaced data was modified and analyzed by Jeffrey D. Scargle of NASA Ames Research Center, who showed that, with minor changes, it becomes identical to Lomb's least-squares formula for fitting individual sinusoid frequencies. Scargle states that his paper "does not introduce a new detection technique, but instead studies the reliability and efficiency of detection with the most commonly used technique, the periodogram, in the case where the observation times are unevenly spaced," and further points out regarding least-squares fitting of sinusoids compared to periodogram analysis, that his paper "establishes, apparently for the first time, that (with the proposed modifications) these two methods are exactly equivalent." Press summarizes the development this way: A completely different method of spectral analysis for unevenly sampled data, one that mitigates these difficulties and has some other very desirable properties, was developed by Lomb, based in part on earlier work by Barning and Vanicek, and additionally elaborated by Scargle. In 1989, Michael J. Korenberg of Queen's University in Kingston, Ontario, developed the "fast orthogonal search" method of more quickly finding a near-optimal decomposition of spectra or other problems, similar to the technique that later became known as the orthogonal matching pursuit. == Development of LSSA and variants == === The Vaníček method === In the Vaníček method, a discrete data set is approximated by a weighted sum of sinusoids of progressively determined frequencies using a standard linear regression or least-squares fit. The frequencies are chosen using a method similar to Barning's, but going further in optimizing the choice of each successive new frequency by picking the frequency that minimizes the residual after least-squares fitting (equivalent to the fitting technique now known as matching pursuit with pre-backfitting). The number of sinusoids must be less than or equal to the number of data samples (counting sines and cosines of the same frequency as separate sinusoids). The relationship between the DFT and the approximation of trigonometric functions using the least-squares method is well explained in (Strutz, 2017). A data vector Φ is represented as a weighted sum of sinusoidal basis functions, tabulated in a matrix A by evaluating each function at the sample times, with weight vector x: ϕ ≈ A x , {\displaystyle \phi \approx {\textbf {A}}x,} where the weights vector x is chosen to minimize the sum of squared errors in approximating Φ. The solution for x is closed-form, using standard linear regression: x = ( A T A ) − 1 A T ϕ . {\displaystyle x=({\textbf {A}}^{\mathrm {T} }{\textbf {A}})^{-1}{\textbf {A}}^{\mathrm {T} }\phi .} Here the matrix A can be based on any set of functions mutually independent (not necessarily orthogonal) when evaluated at the sample times; functions used for spectral analysis are typically sines and cosines evenly distributed over the frequency range of interest. If we choose too many frequencies in a too-narrow frequency range, the functions will be insufficiently independent, the matrix ill-conditioned, and the resulting spectrum meaningless. When the basis functions in A are orthogonal (that is, not correlated, meaning the columns have zero pair-wise dot products), the matrix ATA is diagonal; when the columns all have the same power (sum of squares of elements), then that matrix is an identity matrix times a constant, so the inversion is trivial. The latter is the case when the sample times are equally spaced and sinusoids chosen as sines and cosines equally spaced in pairs on the frequency interval 0 to a half cycle per sample (spaced by 1/N cycles per sample, omitting the sine phases at 0 and maximum frequency where they are identically zero). This case is known as the discrete Fourier transform, slightly rewritten in terms of measurements and coefficients. x = A T ϕ {\displaystyle x={\textbf {A}}^{\mathrm {T} }\phi } — DFT case for N equally spaced samples and frequencies, within a scalar factor. === The Lomb method === Trying to lower the computational burden of the Vaníček method in 1976 (no longer an issue), Lomb proposed using the above simplification in general, except for pair-wise correlations between sine and cosine bases of the same frequency, since the correlations between pairs of sinusoids are often small, at least when they are not tightly spaced. This formulation is essentially that of the traditional periodogram but adapted for use with unevenly spaced samples. The vector x is a reasonably good estimate of an underlying spectrum, but since we ignore any correlations, Ax is no longer a good approximation to the signal, and the method is no longer a least-squares method — yet in the literature continues to be referred to as such. Rather than just taking dot products of the data with sine and cosine waveforms directly, Scargle modified the standard periodogram formula so to find a time delay τ {\displaystyle \tau } first, such that this pair of sinusoids would be mutually orthogonal at sample times t j {\displaystyle t_{j}} and also adjusted for the potentially unequal powers of these two basis functions, to obtain a better estimate of the power at a frequency. This procedure made his modified periodogram method exactly equivalent to Lomb's method. Time delay τ {\displaystyle \tau } by definition equals to tan 2 ω τ = ∑ j sin 2 ω t j ∑ j cos 2 ω t j . {\displaystyle \tan {2\omega \tau }={\frac {\sum _{j}\sin 2\omega t_{j}}{\sum _{j}\cos 2\omega t_{j}}}.} Then the periodogram at frequency ω {\displaystyle \omega } is estimated as: P x ( ω ) = 1 2 [ [ ∑ j X j cos ω ( t j − τ ) ] 2 ∑ j cos 2 ω ( t j − τ ) + [ ∑ j X j sin ω ( t j − τ ) ] 2 ∑ j sin 2 ω ( t j − τ ) ] , {\displaystyle P_{x}(\omega )={\frac {1}{2}}\left[{\frac {\left[\sum _{j}X_{j}\cos \omega (t_{j}-\tau )\right]^{2}}{\sum _{j}\cos ^{2}\omega (t_{j}-\tau )}}+{\frac {\left[\sum _{j}X_{j}\sin \omega (t_{j}-\tau )\right]^{2}}{\sum _{j}\sin ^{2}\omega (t_{j}-\tau )}}\right],} which, as Scargle reports, has the same statistical distribution as the periodogram in the evenly sampled case. At any individual frequency ω {\displaystyle \omega } , this method gives the same power as does a least-squares fit to sinusoids of that frequency and of the form: ϕ ( t ) = A sin ω t + B cos ω t . {\displaystyle \phi (t)=A\sin \omega t+B\cos \omega t.} In practice, it is always difficult to judge if a given Lomb peak is significant or not, especially when the nature of the noise is unknown, so for example a false-alarm spectr
Visual Turing Test
The Visual Turing Test is “an operator-assisted device that produces a stochastic sequence of binary questions from a given test image”. The query engine produces a sequence of questions that have unpredictable answers given the history of questions. The test is only about vision and does not require any natural language processing. The job of the human operator is to provide the correct answer to the question or reject it as ambiguous. The query generator produces questions such that they follow a “natural story line”, similar to what humans do when they look at a picture. == History == Research in computer vision dates back to the 1960s when Seymour Papert first attempted to solve the problem. This unsuccessful attempt was referred to as the Summer Vision Project. The reason why it was not successful was because computer vision is more complicated than what people think. The complexity is in alignment with the human visual system. Roughly 50% of the human brain is devoted in processing vision, which indicates that it is a difficult problem. Later there were attempts to solve the problems with models inspired by the human brain. Perceptrons by Frank Rosenblatt, which is a form of the neural networks, was one of the first such approaches. These simple neural networks could not live up to their expectations and had certain limitations due to which they were not considered in future research. Later with the availability of the hardware and some processing power the research shifted to image processing which involves pixel-level operations, like finding edges, de-noising images or applying filters to name a few. There was some great progress in this field but the problem of vision which was to make the machines understand the images was still not being addressed. During this time the neural networks also resurfaced as it was shown that the limitations of the perceptrons can be overcome by Multi-layer perceptrons. Also in the early 1990s convolutional neural networks were born which showed great results on digit recognition but did not scale up well on harder problems. The late 1990s and early 2000s saw the birth of modern computer vision. One of the reasons this happened was due to the availability of key, feature extraction and representation algorithms. Features along with the already present machine learning algorithms were used to detect, localise and segment objects in Images. While all these advancements were being made, the community felt the need to have standardised datasets and evaluation metrics so the performances can be compared. This led to the emergence of challenges like the Pascal VOC challenge and the ImageNet challenge. The availability of standard evaluation metrics and the open challenges gave directions to the research. Better algorithms were introduced for specific tasks like object detection and classification. Visual Turing Test aims to give a new direction to the computer vision research which would lead to the introduction of systems that will be one step closer to understanding images the way humans do. == Current evaluation practices == A large number of datasets have been annotated and generalised to benchmark performances of difference classes of algorithms to assess different vision tasks (e.g., object detection/recognition) on some image domain (e.g., scene images). One of the most famous datasets in computer vision is ImageNet which is used to assess the problem of object level Image classification. ImageNet is one of the largest annotated datasets available and has over one million images. The other important vision task is object detection and localisation which refers to detecting the object instance in the image and providing the bounding box coordinates around the object instance or segmenting the object. The most popular dataset for this task is the Pascal dataset. Similarly there are other datasets for specific tasks like the H3D dataset for human pose detection, Core dataset to evaluate the quality of detected object attributes such as colour, orientation, and activity. Having these standard datasets has helped the vision community to come up with well performing algorithms for all these tasks. The next logical step is to create a larger task encompassing of these smaller subtasks. Having such a task would lead to building systems that would understand images, as understanding images would inherently involve detecting objects, localising them and segmenting them. == Details == The Visual Turing Test (VTT) unlike the Turing test has a query engine system which interrogates a computer vision system in the presence of a human co-ordinator. It is a system that generates a random sequence of binary questions specific to the test image, such that the answer to any question k is unpredictable given the true answers to the previous k − 1 questions (also known as history of questions). The test happens in the presence of a human operator who serves two main purposes: removing the ambiguous questions and providing the correct answers to the unambiguous questions. Given an Image infinite possible binary questions can be asked and a lot of them are bound to be ambiguous. These questions if generated by the query engine are removed by the human moderator and instead the query engine generates another question such that the answer to it is unpredictable given the history of the questions. The aim of the Visual Turing Test is to evaluate the Image understanding of a computer system, and an important part of image understanding is the story line of the image. When humans look at an image, they do not think that there is a car at ‘x’ pixels from the left and ‘y’ pixels from the top, but instead they look at it as a story, for e.g. they might think that there is a car parked on the road, a person is exiting the car and heading towards a building. The most important elements of the story line are the objects and so to extract any story line from an image the first and the most important task is to instantiate the objects in it, and that is what the query engine does. === Query engine === The query engine is the core of the Visual Turing Test and it comprises two main parts : Vocabulary and Questions ==== Vocabulary ==== Vocabulary is a set of words that represent the elements of the images. This vocabulary when used with appropriate grammar leads to a set of questions. The grammar is defined in the next section in a way that it leads to a space of binary questions. The vocabulary V {\displaystyle {\mathcal {V}}} consist of three components: Types of Objects T {\displaystyle {\mathcal {T}}} Type-dependent attributes of objects A ( t ) {\displaystyle {\mathcal {A}}(t)} Type-dependent relationships between two objects R ( t , t ′ ) {\displaystyle {\mathcal {R}}(t,t')} For Images of urban street scenes the types of objects include people, vehicle and buildings. Attributes refer to the properties of these objects, for e.g. female, child, wearing a hat or carrying something, for people and moving, parked, stopped, one tire visible or two tires visible for vehicles. Relationships between each pair of object classes can be either “ordered” or “unordered”. The unordered relationships may include talking, walking together and the ordered relationships include taller, closer to the camera, occluding, being occluded etc. Additionally all of this vocabulary is used in context of rectangular image regions w \in W which allow for the localisation of objects in the image. An extremely large number of such regions are possible and this complicates the problem, so for this test, regions at specific scales are only used which include 1/16 the size of image, 1/4 the size of image, 1/2 the size of image or larger. ==== Questions ==== The question space is composed of four types of questions: Existence questions: The aim of the existence questions is to find new objects in the image that have not been uniquely identified previously. They are of the form : Qexist = 'Is there an instance of an object of type t with attributes A partially visible in region w that was not previously instantiated?' Uniqueness questions: A uniqueness question tries to uniquely identify an object to instantiate it. Quniq = 'Is there a unique instance of an object of type t with attributes A partially visible in region w that was not previously instantiated?' The uniqueness questions along with the existence questions form the instantiation questions. As mentioned earlier instantiating objects leads to other interesting questions and eventually a story line. Uniqueness questions follow the existence questions and a positive answer to it leads to instantiation of an object. Attribute questions: An attribute question tries to find more about the object once it has been instantiated. Such questions can query about a single attribute, conjunction of two attributes or disjunction of two attributes. Qatt(ot) = {'Does object ot have attribute a?' , 'Does object
Media aggregation platform
A Media Aggregation Platform or Media Aggregation Portal (MAP) is an over the top service for distributing web-based streaming media content from multiple sources to a large audience. MAPs consist of networks of sources who host their own content which viewers can choose and access directly from a larger variety of content to choose from than a single source can offer. The service is used by content providers, looking to extend the reach of their content. Unlike multichannel video programming distributor (MVPD) or multiple-system operators (MSO), MAPs rely on the Internet rather than cables or satellite. As more network television channels have moved online in the early 21st century, joining web-native channels like Netflix, MAPs aggregate content the way that MSOs and MVPDs have used cable, and to a lesser extent satellite and IPTV infrastructure. There are companies that offer a similar service for free, including Yidio and StreamingMoviesRight, while others charge a subscription fee like as FreeCast Inc's Rabbit TV Plus. When compared with MSOs and MVPDs, MAP networks have much lower costs due to lack of physical infrastructure. The majority of revenue from MAP services are retained by the content creators, and revenue is instead collected from advertisements, pay-per-view, and subscription-based content offerings instead of licensing and reselling content. MAP service consumers interact and purchase content directly from its source, without the markup added by a middleman.