Fan loyalty is the loyalty felt and expressed by a fan towards the object of their fanaticism. Fan loyalty is often used in the context of sports and the support of a specific team or institution. Fan loyalties can range from a passive support to radical allegiance and expressions of loyalty can take shape in many forms and be displayed across varying platforms. Fan loyalty can be threatened by team actions. The loyalties of sports fans in particular have been studied by psychologists, who have determined several factors that help to create such loyalties. == Underpinning psychology == Given the extensive costs involved in managing and operating a professional team sport, it is beneficial for sports marketers to be conscious of the elements that establish a strong brand and the effect they have on fan loyalty, so they can best cater to their current fans while acquiring new ones. This is because fans and spectators are considered key stakeholders of professional sports organisations. Fans directly and indirectly influence the production of operating revenue through purchasing merchandise, buying game tickets and improving the value that can be obtained from television broadcasting deals and sponsorship. Therefore, fans are a key factor to consider in determining the economic success of a sports club. Deep psychological connections with new teams can be built with individuals before a team has even played a match revealing insights can develop quickly in the mind of consumers without direct encounters or experiences e.g. watching a team compete. Brand management approaches are helping sport organisations to expand the sport experience, appeal to new fans and enable long term business to consumer relationships through multi faceted connection such as social media. To affect consumers’ loyalty with a team, they must develop a compelling, positive and distinctive brand in order to stand out amongst competitor and vie for fan support. Loyalty programmes positively shape fan attachment and behaviour as it connects teams and their fans, aside from a club's season ticketholder database. It not only provides marketers with essential information about consumers and their thinking, but also acts as a channel to promote attendance and an opportunity to add value to their game day experience. Bauer et al. concludes that non product related attributes such as contextual factors (other fans, the club history and tradition, logo, club colours and the stadium atmosphere) hold a higher place in fan experience than product related attributes such as the team's winning record. Therefore, to increase fan loyalty (customer retention) Bauer et al. suggests sports marketers focus on targeting non product related benefits and brand attributes. As a result of fostering this loyalty, sports organisations can afford to charge prices at premium. Fan loyalty also leads to dependable ratings in broadcast media which means broadcasters can also charge premiums for advertising time in team broadcasts with loyal followings. A flow on effect from fan loyalty is the ability to create additional revenue streams outside of the core product such as merchandise shops and food venues that are close to the location of the game if the team chooses to own and operate ventures or share licensing agreements. Fan loyalty, particularly with respect to team sports, is different from brand loyalty, in as much as if a consumer bought a product that was of lower quality than expected, he or she will usually abandon allegiance to the brand. However, fan loyalty continues even if the team that the fan supports continues to perform poorly year after year. Author Mark Conrad uses the Chicago Cubs as an example of a team with a loyal fan following, where fans spend their money in support of a poorly performing team that (until 2016) had not won a pennant since 1945 or a World Series since 1908. They attribute it to the following factors: Entertainment Value The entertainment value that a fan derives from spectating motivates him/her to remain a loyal fan. Entertainment value of team sports is also valuable to communities in general. Authenticity This is described by Passikoff as "the acceptance of the game as real and meaningful". Fan Bonding Fan bonding is where a fan bonds with the players, identifying with them as individuals, and bonds with the team. Team History and Tradition Shank gives the Cincinnati Reds, all-professional baseball's oldest team, as an example of a team where a long team history and tradition is a motivator for fans in the Cincinnati area. Group Affiliation Fans receive personal validation of their support for a team from being surrounded by a group of fans who also support the same team. Fair Weather Fans Fans that engage when a team is good, and lose interest when a team is bad. Bandwagon Fans Fans who support the winning team, instead of supporting the same team year after year. Diehard Fans Fans who follow their team no matter if they are winning or losing. == Factors influencing fan loyalty == === Community === Fan loyalty attachment is strengthened through communal ties that connect fans around a team, forming a community that results in regular fan interaction. This interaction is particularly important as fans may not develop solely an intra-psychic team identity but predominantly display behavioural loyalty through the group consumption of indirect sport experiences instead, such as wearing the team colours, singing, cheering, flags and interaction between the sport's team's fans (e.g. laughing, talking) Through indirect sport experiences, the stadium atmosphere can be heightened and as a result, the frequency of fan attendance can increase. Furthermore, by wearing team apparel, fans can visually identify with one another resulting an increased likelihood of opportunities to engage with others socially through this point of connection. For example, a study on NASCAR fans found that their personal identity was connected to the brand itself as they felt connected to the larger community of NASCAR revealing an emotional connection to the brand. This indicates that their fan loyalty will result in the notion that fans are naturally more resistant to the promotional efforts of competing brands (e.g. lower-price offers) as their emotional commitment to NASCAR is greatly embedded in their sense of identity. When they associate themselves with the sponsors because of the sponsor's relation to the brand, they are solidifying their relationship with NASCAR and are therefore reinforcing their identity. Consequently, their fan loyalty translates into brand loyalty so long as the sponsor remains attached to the subject of their fanaticism, NASCAR, meaning they are less price sensitive and more willing to pay premium prices for sponsor's products or services. Another aspect of consumer behaviour regarding fan loyalty is the existence of consumption communities where members feel a sense of unity when they participate in the group consumption of brand sponsors’ goods and services further strengthening their ties to a brand and its sponsors. However, a strategy sports marketers use to appeal to a wider range of fan identities is to sponsor more than one club in sports such as soccer. This is so they are careful not to come across as a singularly affiliated club brand, where the opinion or perceptions of opposing teams’ fans would be one of disfavour towards them. === Brand association === Any benefit or characteristic connected to a brand as perceived by a consumer is called a brand association. These hold significance over the thoughts and opinions a consumer holds about a brand and can therefore influence one's loyalty. These associations provide a reference point to gauge the salience of a brand which is the perceived favourability associated with it. Brand salience is vital because it ultimately effects the likelihood of brand selection and loyalty leading to steadier spectator numbers, and an increase in attention from the media such as advertisers and sponsors. However, loyalty is a developmental process. According to Bee & Havitz (2010), spectators who are highly involved in the participation of a sport and exhibit psychological commitment, possess the capability to display high levels of behavioural loyalty as they develop into committed fans. On the other hand, neutral or negative feelings towards a team are found to foster indifference or cause an individual to disidentify with a team altogether. A model of ‘escalating commitment’, put forward by Funk and James (2001), demonstrates an individual's movement from ‘awareness’ of team to a subsequent ‘allegiance’ but came to the conclusion that more research was required to find out the key influences that lead one to the highest state of commitment. However, brand association development is fostered under brand management within a sports organisation. It is important for sports management research to identify t
Screen space ambient occlusion
Screen space ambient occlusion (SSAO) is a computer graphics technique for efficiently approximating the ambient occlusion effect in real time. It was developed by Vladimir Kajalin while working at Crytek and was used for the first time in 2007 by the video game Crysis, also developed by Crytek. == Implementation == The algorithm is implemented as a pixel shader, analyzing the scene depth buffer which is stored in a texture. For every pixel on the screen, the pixel shader samples the depth values around the current pixel and tries to compute the amount of occlusion from each of the sampled points. In its simplest implementation, the occlusion factor depends only on the depth difference between sampled point and current point. Without additional smart solutions, such a brute force method would require about 200 texture reads per pixel for good visual quality. This is not acceptable for real-time rendering on current graphics hardware. In order to get high quality results with far fewer reads, sampling is performed using a randomly rotated kernel. The kernel orientation is repeated every N screen pixels in order to have only high-frequency noise in the final picture. In the end this high frequency noise is greatly removed by a NxN post-process blurring step taking into account depth discontinuities (using methods such as comparing adjacent normals and depths). Such a solution allows a reduction in the number of depth samples per pixel to about 16 or fewer while maintaining a high quality result, and allows the use of SSAO in soft real-time applications like computer games. Compared to other ambient occlusion solutions, SSAO has the following advantages: Independent from scene complexity. No data pre-processing needed, no loading time and no memory allocations in system memory. Works with dynamic scenes. Works in the same consistent way for every pixel on the screen. No CPU usage – it can be executed completely on the GPU. May be easily integrated into any modern graphics pipeline. SSAO also has the following disadvantages: Rather local and in many cases view-dependent, as it is dependent on adjacent texel depths which may be generated by any geometry whatsoever. Hard to correctly smooth/blur out the noise without interfering with depth discontinuities, such as object edges (the occlusion should not "bleed" onto objects). Because SSAO operates only on the current depth buffer, it can miss occluding geometry that is not rasterized into the z-buffer and may produce undersampling-related artifacts.
How to Choose an AI Paragraph Rewriter
Comparing the best AI paragraph rewriter? An AI paragraph rewriter is software that uses machine learning to help you get more done — it lowers the barrier so anyone can produce professional output. Privacy matters too: check whether your data trains the model and whether a no-log or enterprise tier is available. Whether you are a beginner or a pro, the right AI paragraph rewriter slots into your workflow and pays for itself fast. Below we compare features, pricing, and real output so you can choose with confidence.
How to Choose an AI Resume Builder
Trying to pick the best AI resume builder? An AI resume builder is software that uses machine learning to help you get more done — it scales effortlessly from a single task to thousands. The best picks balance beginner-friendly simplicity with the depth power users need, and they ship updates often. Whether you are a beginner or a pro, the right AI resume builder slots into your workflow and pays for itself fast. This guide breaks down the top picks, their pros and cons, and who each one is best for.
Raymond J. Mooney
Raymond J. Mooney is an American computer scientist, professor of computer science, and director of the Artificial Intelligence laboratory at the University of Texas at Austin. His research focuses on machine learning and natural language processing. He was educated at O'Fallon Township High School in O'Fallon, Illinois and earned a BS, MS, and Ph.D. in computer science at the University of Illinois at Urbana-Champaign, where he was advised by Gerald DeJong. He is a fellow of the Association for Computing Machinery (ACM), Association for Computational Linguistics (ACL), and Association for the Advancement of Artificial Intelligence (AAAI).
Adobe Prelude
Adobe Prelude was an ingest and logging software application for tagging media with metadata for searching, post-production workflows, and footage lifecycle management. Adobe Prelude is also made to work closely with Adobe Premiere Pro. It is part of the Adobe Creative Cloud and is geared towards professional video editing alone or with a group. The software also offers features like rough cut creation. A speech transcription feature was removed in December 2014. == History == Adobe announced that on April 23, 2012 Adobe OnLocation would be shut down and Adobe Prelude would launch on May 7, 2012. Adobe stated OnLocation's production was stopping because of the growing trend in the industry toward tapeless, native workflows, Adobe stresses that Adobe Prelude is not a direct replacement for OnLocation. Adobe OnLocation was available in CS5 but not in CS6 and Adobe Prelude is only available in CS6. Adobe still offers technical support for OnLocation. In 2021, Adobe announced they would be discontinuing Adobe Prelude, starting by removing it from their website on September 8, 2021. Support for existing users will continue through September 8, 2024. == Features == Prelude is used to tag media, log data, create and export metadata and generate rough cuts that can be sent to Adobe Premiere Pro. A user can add a tag to a piece of media that will show up on Premiere Pro or if another user opens that media with Prelude. Ingest Footage Prelude can ingest all kinds of file types. Once ingested, Prelude can duplicate, transcode and verify the files. Log Footage Prelude can log data only using the keyboard. Create Rough Cuts Prelude is able to generate Rough Cuts. Rough Cuts are a combination of sub clips that will hold any metadata a user feeds into it. Rough cuts can hold metadata such as markers and comments, and this metadata will stay on this footage. Workflow Accessibility Prelude is an XMP - based open platform that allows for custom integration into many video editing platforms. == Features from OnLocation == Many features from Adobe OnLocation went to Adobe Prelude or Adobe Premiere Pro. Adobe OnLocation thrived on tape - based cameras and setting up a shot before shooting it, with the change in the industry, this problem is irrelevant in post production. Adobe OnLocation also allowed the user to add tags and scripting metadata that would carry over to Premiere Pro. OnLocation also had a Media Browser pane, which is the standard for any Adobe program today, Prelude has this Media Browser as well. == Prelude Live Logger == Prelude Live Logger is an application integrated with Prelude CC. Prelude Live Logger is designed to capture notes to use during video logging and editing while you shoot footage on an iPad's camera. Editors can import and combine this metadata with footage from Prelude throughout editing to facilitate various tasks.
Best AI Logo Makers in 2026
Looking for the best AI logo maker? An AI logo maker is software that uses machine learning to help you get more done — it can save you hours every week by automating repetitive work. Most options offer a generous free tier, with paid plans unlocking higher limits, faster processing, and team features. Whether you are a beginner or a pro, the right AI logo maker slots into your workflow and pays for itself fast. Read on for hands-on impressions, pricing tiers, and the standout features that matter.