Synthesia Limited is a British multinational artificial intelligence company based in London, United Kingdom. It is a synthetic media-generation software developer and creator of AI-generated video content, including audio-visual agents and cloned avatars. Britain's largest generative-AI firm, it is used by 70% of FTSE 100 and over 90% of Fortune 100 companies. == Overview == Synthesia is most often used by corporations for localized communication, orientation, employee training videos, advertising campaigns, reporting, product demonstrations, customer service, and to create chatbots. Its software algorithm mimics speech and facial movements based on video recordings of an individual’s speech and facial expressions. From this, a text-to-speech video is created to look and sound like the individual. Swiss bank UBS incorporated Synthesia AI-powered avatars of their human financial experts, for instance, in 2025. Users create content via the platform's pre-generated AI presenters or by creating digital representations of themselves, or personal avatars, using the platform's AI video editing tool. These avatars can be used to narrate videos generated from text. As of August 2021, Synthesia's voice database included multiple gender options in over 60 languages. Its free voice library doubled by 2025, to 140 languages and accents, and its Express-Voice technology can clone a user's own voice, or generate a synthetic one. === Deepfakes === The platform prohibits use of its software to create non-consensual clones, including of celebrities or political figures for satirical purposes. Explicit consent must be provided in addition to a strict pre-screening regimen for use of an individual's likeness to avoid “deepfaking”. While the company prohibits use of its technology for misinformation or "news-like content", an October 2023 Freedom House report stated that Synthesia tools had been used by governments in Venezuela, China, Burkina Faso, and Russia to create videos of fake TV news outlets with AI-generated avatars in order to spread propaganda. Actor Dan Dewhirst signed a contract with the company in 2021, becoming one of the first actors whose likeness would be made into an AI avatar, finding his likeness used in the Venezuelan generated-videos. The company stated, in February 2024, that it had improved its misuse detection systems, and, in April 2024, that new users of its technology are screened by the company, and content employing it is further vetted by Synthesia moderators. == History == Synthesia's software utilizes deep learning architecture developed by Lourdes Agapito and Matthias Niessner. The company was co-founded in 2017 by Agapito, Niessner, Victor Riparbelli, and Steffen Tjerrild. In 2018, the company first demonstrated the software's capabilities on the BBC programme Click when it presented a digitization of Matthew Amroliwala speaking Spanish, Mandarin, and Hindi. Through Synthesia's first two years of existence, it employed 10 people and struggled to make sales, leading to an expansion of the company's focus. It moved on from just targeting entertainment studios to a variety of businesses. In 2020, Synthesia users were reported to include Amazon, Tiffany & Co. and IHG Hotels & Resorts. In January 2024, the company introduced its AI video assistant, which turns text-to-video. That April, with a reported 55,000 customers, including half of the Fortune 100, Synthesia launched "expressive avatars". That September, an enhanced dubbing feature was launched, to translate video in 30 languages with naturalized lip-syncing. Peter Hill joined Synthesia as CTO in January 2025, following 25 years at Amazon, and two years as CEO and CPO of Wildfire Studios. That March, a million dollar base of shares was formed to furnish human actors, employed to generate digital avatars, with company stock, which all of its employees hold. By June of that year, 150,000 individuals from among Synthesia's 65,000 customers had created AI-generated avatars of themselves. In July 2025, the company's new global headquarters at Regent’s Place was opened by London mayor Sadiq Khan, who described Britain's largest generative-AI company, then valued at over $2 billion, as a "London success story". By that October, its technology was employed by 90% of the Fortune 100, and Synthesia 3.0 was launched, with hyper-realistic digital avatars equipped with AI-powered dubbing and translation, and a built-in video assistant. In January 2026, it reached a $4 billion valuation, with 70% of FTSE 100 companies noted among its customers. === Funding === The company raised $3.1 million in seed funding in 2019. In April 2021, the company raised $12.5 million in Series A funding. In December 2021, it raised $50 million in a Series B funding round led by Kleiner Perkins and GV (then Google Ventures). Synthesia gained a total valuation of $1 billion, and achieved unicorn status, when it raised $90 million from Accel and Nvidia partnership NVentures, in June 2023, during its Series C funding round. Counting 60,000 customers by January 2025, including over 60% of Fortune 100 companies; the company raised $180 million in a Series D round led by NEA, with new investors World Innovation Lab (WiL), Atlassian Ventures and PSP Growth, as well as existing investors GV, MMC Ventures and FirstMark, doubling Synthesia's valuation to $2.1 billion. Capital raised by 2025 had reached $330 million, with investments slated to further product innovation, talent growth, and company expansion in North America, Europe, Japan and Australia. In April 2025, Adobe Inc. invested £10 million in the company for a strategic partnership. Synthesia subsequently rejected a $3 billion acquisition offer from Adobe, choosing to remain independent. With a revenue stream then exceeding $100 million annually; GV led a Series E funding round in October 2025, resulting in Synthesia's $4 billion valuation, raising $200 million from GV, Nvidia and Accel to develop, in 2026, interactive audio-visual avatar "agents" that converse on topic, for automated sales training and corporate communications, such as recruiting. == Recognition == In 2021, Synthesia partnered with Lay's to create the Messi Messages campaign featuring Argentine footballer Lionel Messi. Users created personalized messages with Synthesia's software and sent custom artificial reality video messages from Messi based on their text input. The campaign received a Cannes Lion Award under the Bronze category. In February 2025, UK Science and Technology Minister Peter Kyle commended Synthesia's "pioneering generative AI innovations."
Weak artificial intelligence
Weak artificial intelligence (weak AI) is artificial intelligence that implements a limited part of the mind, or, as narrow AI, artificial narrow intelligence (ANI), is focused on one narrow task. Weak AI is contrasted with strong AI, which can be interpreted in various ways: Artificial general intelligence (AGI): a machine with the ability to apply intelligence to any problem, rather than just one specific problem. Artificial superintelligence (ASI): a machine with a vastly superior intelligence to the average human being. Artificial consciousness: a machine that has consciousness, sentience and mind (John Searle uses "strong AI" in this sense). Narrow AI can be classified as being "limited to a single, narrowly defined task. Most modern AI systems would be classified in this category." Artificial general intelligence is conversely the opposite. == Applications and risks == Some examples of narrow AI are AlphaGo, self-driving cars, robot systems used in the medical field, and diagnostic doctors. Narrow AI systems are sometimes dangerous if unreliable. And the behavior that it follows can become inconsistent. It could be difficult for the AI to grasp complex patterns and get to a solution that works reliably in various environments. This "brittleness" can cause it to fail in unpredictable ways. Narrow AI failures can sometimes have significant consequences. It could for example cause disruptions in the electric grid, damage nuclear power plants, cause global economic problems, and misdirect autonomous vehicles. Medicines could be incorrectly sorted and distributed. Also, medical diagnoses can ultimately have serious and sometimes deadly consequences if the AI is faulty or biased. Simple AI programs have already worked their way into society, oftentimes unnoticed by the public. Autocorrection for typing, speech recognition for speech-to-text programs, and vast expansions in the data science fields are examples. Narrow AI has also been the subject of some controversy, including resulting in unfair prison sentences, discrimination against women in the workplace for hiring, resulting in death via autonomous driving, among other cases. Despite being "narrow" AI, recommender systems are efficient at predicting user reactions based on their posts, patterns, or trends. For instance, TikTok's "For You" algorithm can determine a user's interests or preferences in less than an hour. Some other social media AI systems are used to detect bots that may be involved in propaganda or other potentially malicious activities. == Weak AI versus strong AI == John Searle contests the possibility of strong AI (by which he means conscious AI). He further believes that the Turing test (created by Alan Turing and originally called the "imitation game", used to assess whether a machine can converse indistinguishably from a human) is not accurate or appropriate for testing whether an AI is "strong". Scholars such as Antonio Lieto have argued that the current research on both AI and cognitive modelling are perfectly aligned with the weak-AI hypothesis (that should not be confused with the "general" vs "narrow" AI distinction) and that the popular assumption that cognitively inspired AI systems espouse the strong AI hypothesis is ill-posed and problematic since "artificial models of brain and mind can be used to understand mental phenomena without pretending that that they are the real phenomena that they are modelling" (as, on the other hand, implied by the strong AI assumption).
Open Threat Exchange
Open Threat Exchange (OTX) is a crowd-sourced computer-security platform. It has more than 180,000 participants in 140 countries who share more than 19 million potential threats daily. It is free to use. Founded in 2012, OTX was created and is run by AlienVault (now AT&T Cybersecurity), a developer of commercial and open source solutions to manage cyber attacks. The collaborative threat exchange was created partly as a counterweight to criminal hackers successfully working together and sharing information about viruses, malware and other cyber attacks. == Components == OTX is cloud-hosted. Information sharing covers a wide range of security-related issues, including viruses, malware, intrusion detection and firewalls. Its automated tools cleanse, aggregate, validate and publish data shared by participants. The OTX platform validates the data, then strips the information identifying the participating contributor. In 2015, OTX 2.0 added a social network, enabling members to share, discuss and research security threats, including via a real-time threat feed. Users can share the IP addresses or websites from where attacks originated or look up specific threats to see if anyone has already left such information. Users can subscribe to a “Pulse,” an analysis of a specific threat, including data on IoC, impact, and the targeted software. Pulses can be exported as STIX, JSON, OpenloC, MAEC and CSV, and can be used to update local security products automatically. Users can up-vote and comment on specific pulses to assist others in identifying the most important threats. OTX combines social contributions with automated machine-to-machine tools that integrate with major security products such as firewalls and perimeter security hardware. The platform can read security reports in .pdf, .csv, .json and other open formats. Relevant information is extracted automatically, assisting IT professionals in analyzing data more readily. Specific OTX components include a dashboard with details about the top malicious IPs around the world and to check the status of specific IPs; notifications should an organization's IP or domain be found in a hacker forum, blacklist or be listed by OTX; and a feature to review log files to determine if there has been communication with known malicious IPs. In 2016, AlienVault released a new version of OTX, allowing participants to create private communities and discussion groups to share information on threats only within the group. The feature is intended to facilitate more in-depth discussions on specific threats, particular industries, and different regions worldwide. Threat data from groups can also be distributed to subscribers of managed service providers using OTX." == Technology == OTX is a large data platform that integrates natural language processing and machine learning. It uses these features to facilitate the collection and correlation of data from many sources, including third-party threat feeds, websites, external APIs and local agents. == Partners == In 2015, AlienVault partnered with Intel to coordinate real-time threat information on OTX. A similar deal with Hewlett Packard was announced the same year. == Competitors == Both Facebook and IBM have threat exchange platforms. The Facebook ThreatExchange is in beta and requires an application or invitation to join. IBM launched IBM X-Force Exchange in April 2015.
Tradeshift
Tradeshift is a cloud based business network and platform for purchase-to-pay automation, supply chain payments, marketplaces, virtual cards and supply chain financing. Its 2018 round of funding, led by Goldman Sachs, raised US$250 million at a valuation of $1.1 billion, giving the company unicorn status. Tradeshift is headquartered in San Francisco, California and has offices in London, Copenhagen, Bucharest and Kuala Lumpur. Tradeshift has reprocessed over $1 trillion USD through transactions on its network. == History == Tradeshift was founded in 2010 by Christian Lanng, Mikkel Hippe Brun, and Gert Sylvest. Inspiration for Tradeshift came after they created the world's first large scale peer-to-peer infrastructure for an e-business called NemHandel. The founders also had leading roles (Governing board member, Technical Director) in the European Commission project PEPPOL inside the European Union. In 2010, the Tradeshift platform launched in May in Copenhagen. Tradeshift won the European Startup Awards in the category of "Best Business or Enterprise Startup." In 2011, Tradeshift made its app marketplace available. In 2012, Tradeshift moved their headquarters from Copenhagen to San Francisco. In 2013, Tradeshift opened an R&D center in Suzhou, China. Tradeshift opened an additional office in London. And LATAM e-invoicing capabilities were added through partnership with Invoiceware. In 2014, Tradeshift expanded with offices in Tokyo, Paris, and Munich. The EU Commission officially approved the Universal Business Language (UBL) data format – a format Tradeshift supports – as eligible for referencing in tenders from public administrations. In 2015, Tradeshift won the Circulars "Digital Disruptor" Award at the WEF conference in Davos, Switzerland. Tradeshift also acquired product information management company Merchantry, and launched e-procurement and supplier risk management solutions. In 2016, Tradeshift acquired Hyper Travel and secured a $75 million series-D round funding. In 2017, Tradeshift acquired IBX Business Network and launches Tradeshift Ada. In 2018, Tradeshift secured a $250 million series-E round funding. and launched Blockchain Payments, the latter as part of Tradeshift Pay. In December 2018 Tradeshift acquired Babelway, an online B2B integration platform. The acquisition added three new office locations to Tradeshift (Salt Lake City, Louvain-la-neuve, Belgium, Cairo Egypt). In Q3 2018, Tradeshift reported year-over-year revenue growth of 400%, new bookings growth of 284%, and gross merchandise volume (GMV) growth of 262%. New total contract value also grew by US$47 million. Additionally, it added 27 new customers including Hertz, Shiseido, ECU and multiple Fortune 500 companies. In July 2023, HSBC and Tradeshift announced an agreement to launch a new, jointly owned business focused on the development of embedded finance solutions and financial services apps. As part of the agreement, HSBC made a $35 million investment into Tradeshift and joined its board. The agreement was part of a funding round which is expected to raise a minimum of $70 million from HSBC and other investors. The new joint venture will allow HSBC and Tradeshift to deploy a range of digital solutions across Tradeshift and other platforms. This includes payment and fintech services embedded into trade, e-commerce and marketplace experiences. In September 2023, CEO Lanng was fired for "gross misconduct on multiple grounds," including "allegations of sexual assault and harassment." Tradeshift was alleged to have fired his accuser after she complained to the company's human resources department, its co-founders and members of its board of directors about his abuse. == Financials == The company's valuation as of May 2018 was $1.1 billion. Tradeshift is now considered a unicorn, and, according to Bloomberg, will not need any further funding. Jan 14, 2020, Tradeshift announced that they had raised $240 million in Series F finance. == Acquisitions == In 2015, Tradeshift acquired product information management company Merchantry. Merchantry is a retail product information management (PIM) software for multi-vendor ecommerce retailers. In 2016, Tradeshift acquired Hyper Travel. Hyper Travel is a travel management service that allows customers to access travel agents via its native messaging apps, SMS, and email. In 2017, Tradeshift acquired IBX Group. In 2018, Tradeshift acquired Babelway, an online B2B integration platform.
Box blur
A box blur (also known as a box linear filter) is a spatial domain linear filter in which each pixel in the resulting image has a value equal to the average value of its neighboring pixels in the input image. It is a form of low-pass ("blurring") filter. A 3 by 3 box blur ("radius 1") can be written as matrix 1 9 [ 1 1 1 1 1 1 1 1 1 ] . {\displaystyle {\frac {1}{9}}{\begin{bmatrix}1&1&1\\1&1&1\\1&1&1\end{bmatrix}}.} Due to its property of using equal weights, it can be implemented using a much simpler accumulation algorithm, which is significantly faster than using a sliding-window algorithm. Box blurs are frequently used to approximate a Gaussian blur. By the central limit theorem, repeated application of a box blur will approximate a Gaussian blur. In the frequency domain, a box blur has zeros and negative components. That is, a sine wave with a period equal to the size of the box will be blurred away entirely, and wavelengths shorter than the size of the box may be phase-reversed, as seen when two bokeh circles touch to form a bright spot where there would be a dark spot between two bright spots in the original image. == Extensions == Gwosdek, et al. has extended Box blur to take a fractional radius: the edges of the 1-D filter are expanded with a fraction. It makes slightly better gaussian approximation possible due to the elimination of integer-rounding error. Mario Klingemann has a "stack blur" that tries to better emulate gaussian's look in one pass by stacking weights: 1 9 [ 1 2 3 2 1 ] {\displaystyle {\frac {1}{9}}{\begin{bmatrix}1&2&3&2&1\end{bmatrix}}} The triangular impulse response it forms decomposes to two rounds of box blur. Stacked Integral Image by Bhatia et al. takes the weighted average of a few box blurs to fit the gaussian response curve. == Implementation == The following pseudocode implements a 3x3 box blur. The example does not handle the edges of the image, which would not fit inside the kernel, so that these areas remain unblurred. In practice, the issue is better handled by: Introducing an alpha channel to represent the absence of colors; Extending the boundary by filling in values, ranked by quality: Fill in a mirrored image at the border Fill in a constant color extending from the last pixel Pad in a fixed color A number of optimizations can be applied when implementing the box blur of a radius r and N pixels: The box blur is a separable filter, so that only two 1D passes of averaging 2 r + 1 pixels will be needed, one horizontal and one vertical, for each pixel. This lowers the complexity from O(Nr2) to O(Nr). In digital signal processing terminology, each pass is a moving-average filter. Accumulation. Instead of discarding the sum for each pixel, the algorithm re-uses the previous sum, and updates it by subtracting away the old pixel and adding the new pixel in the blurring range. A summed-area table can be used similarly. This lowers the complexity from O(Nr) to O(N). When being used in multiple passes to approximate a Gaussian blur, the cascaded integrator–comb filter construction allows for doing the equivalent operation in a single pass.
Variable data publishing
Variable-data publishing (VDP) (also known as database publishing) is a term referring to the output of a variable composition system. While these systems can produce both electronically viewable and hard-copy (print) output, the "variable-data publishing" term today often distinguishes output destined for electronic viewing, rather than that which is destined for hard-copy print (e.g. variable data printing). Essentially the same techniques are employed to perform variable-data publishing, as those utilized with variable data printing. The difference is in the interpretation for output. While variable-data printing may be interpreted to produce various print streams or page-description files (e.g. AFP/IPDS, PostScript, PCL), variable-data publishing produces electronically viewable files, most commonly seen in the forms of PDF, HTML, or XML. Variable-data composition involves the use of data to conditionally: exhibit text (static blocks and/or variable content) exhibit images select fonts select colors format page layouts & flows Variable-data may be as simple as an address block or salutation. However, it can be any or all of the document's textual content—including words, sentences, paragraphs, pages, or the entire document. In other words, it can make up as little or as much of the document as the composer desires. Variable data may also be used to exhibit various images, such as logos, products, or membership photos. Further, variable-data can be used to build rule-based design schemes, including fonts, colors, and page formats. The possibilities are vast. The variable-data tools available today, make it possible to perform variable-data composition at nearly every stage of document production. However, the level of control that can be achieved varies, based upon how far into the document production process a variable-data tool is deployed. For example, if variable-data insertion occurs just prior to output...it's not likely that the text flow or layout can be altered with nearly as much control as would be available at the time of initial document composition. Many organizations will produce multiple forms of output (aka: multi-channel output), for the same document. This ensures that the published content is available to recipients via any form of access method they might require. When multi-channel output is utilized, integrity between those output channels often becomes important. Variable-data publishing may be performed on everything from a personal computer to a mainframe system. However, the speed and practical output volumes which can be achieved are directly affected by the computer power utilized. == Origin of the concept == The term variable-data publishing was likely an offshoot of the term "variable-data printing", first introduced to the printing industry by Frank Romano, Professor Emeritus, School of Print Media, at the College of Imaging Arts and Sciences at Rochester Institute of Technology. However, the concept of merging static document elements and variable document elements predates the term and has seen various implementations ranging from simple desktop 'mail merge', to complex mainframe applications in the financial and banking industry. In the past, the term VDP has been most closely associated with digital printing machines. However, in the past 3 years the application of this technology has spread to web pages, emails, and mobile messaging.
Research software engineering
Research software engineering is the application of software engineering practices, methods and techniques for research software, i.e. software that was made for and is mainly used within research projects. As usual for software engineering, this also includes knowledge of other (and in this case varying) research fields as well as open science that need to be incorporated into a software development process. The term was proposed in a research paper in 2010 in response to an empirical survey on tools used for software development in research projects. It started to be used in United Kingdom in 2012, when it was needed to define the type of software development needed in research. This focuses on reproducibility, reusability, and accuracy of data analysis and applications created for research. == Support == Various type of associations and organisations have been created around this role to support the creation of posts in universities and research institutes. In 2014 a Research Software Engineer Association was created in UK, which attracted 160 members in the first three months and which lead to the creation of the Society of Research Software Engineering in 2019. Other countries like the Netherlands, Germany, and the USA followed creating similar communities and there are similar efforts being pursued in Asia, Australia, Canada, New Zealand, the Nordic countries, and Belgium. In January 2021 the International Council of RSE Associations was introduced. UK counts over 40 universities and institutes with groups that provide access to software expertise to different areas of research. Additionally, the Engineering and Physical Sciences Research Council created a Research Software Engineer fellowship to promote this role and help the creation of RSE groups across UK, with calls in 2015, 2017, and 2020. The world first RSE conference took place in UK in September 2016 and it has been repeated annually (except for a gap in 2020) since. In 2019 the first national RSE conferences in Germany and the Netherlands were held, next editions were planned for 2020 and then cancelled. US-RSE held its first national conference in 2023. The Research Software Alliance was formed in 2019 to advance the global research software ecosystem by collaborating with decision makers and key influencers. The SORSE (A Series of Online Research Software Events) community was established in late‑2020 in response to the COVID-19 pandemic and ran its first online event in September 2020.