Data storage is the recording (storing) of information (data) in a storage medium. Handwriting, phonographic recording, magnetic tape, and optical discs are all examples of storage media. Biological molecules such as RNA and DNA are considered by some as data storage. Recording may be accomplished with virtually any form of energy. Electronic data storage requires electrical power to store and retrieve data. Data stored in a digital, machine-readable medium is called digital data. Computer data storage is one of the core functions of a general-purpose computer. Electronic documents can be stored in much less space than paper documents. Barcodes and magnetic ink character recognition (MICR) are two ways of recording machine-readable data on paper. == Recording media == A recording medium is physical material that holds information. Newly created information is distributed and can be stored in four storage media–print, film, magnetic, and optical–and seen or heard in four information flows–telephone, radio, TV, and the Internet as well as being observed directly. Digital information is stored on electronic media in many different recording formats. With electronic media, the data and the recording media are sometimes referred to as "software" despite the more common use of the word to describe computer software. With (traditional art) static media, art materials such as crayons may be considered both equipment and medium as the wax, charcoal or chalk material from the equipment becomes part of the surface of the medium. Some recording media may be temporary, either by design or by nature. Volatile organic compounds may be used to purposely make data expire over time or to reduce environmental impact. Data such as smoke signals or skywriting are temporary by nature. Depending on the volatility, a gas (e.g., atmosphere, smoke) or a liquid surface such as a lake would be considered a temporary recording medium, if it could be considered a recording medium at all. == Global capacity, digitization, and trends == A 2003 UC Berkeley report estimated that about five exabytes of new information were produced in 2002 and that 92% of this data was stored on magnetic media (primarily hard disk drives). This was about twice the data produced in 1999. The amount of data transmitted over telecommunications systems in 2002 was nearly 18 exabytes—three and a half times more than was recorded on non-volatile storage. Telephone calls constituted 98% of the telecommunicated information in 2002. The researchers' highest estimate for the growth rate of newly stored information (uncompressed) was more than 30% per year. In a more limited study, the International Data Corporation estimated that the total amount of digital data in 2007 was 281 exabytes and that the total amount of digital data produced exceeded the global storage capacity for the first time. A 2011 article in Science estimated that the year 2002 was the beginning of the digital age for information storage: an age in which more information is stored on digital storage devices than on analog storage devices. In 1986, approximately 1% of the world's capacity to store information was in digital format; this grew to 3% by 1993, to 25% by 2000, and to 94% by 2007. These figures correspond to less than three compressed exabytes in 1986, and 295 compressed exabytes in 2007. The quantity of digital storage doubled roughly every three to four years. It is estimated that around 120 zettabytes of data will be generated in 2023, an increase of 60x from 2010, and that it will increase to 181 zettabytes generated in 2025. == Mass storage ==
Teamwork (project management)
Teamwork.com is an Irish, privately owned, web-based software company headquartered in Cork, Ireland. Teamwork creates task management and team collaboration software. Founded in 2007, as of 2016 the company stated that its software was in use by over 370,000 organisations worldwide (including Disney, Spotify and HP), and that it had over 2.4m users. == History == Peter Coppinger and Dan Mackey founded a company, Digital Crew, in 2007. This company built websites, intranets and custom web-based solutions for clients in Cork, Ireland. Frustrated by whiteboards and software management tools, Coppinger wanted a software system that would help manage client projects and which would be easy to use and generic enough to be used by different types of companies. Originally 37signals Basecamp users themselves, Coppinger and Mackey were frustrated by the limited feature set, and by Basecamp's apparent inaction on their feedback. In October 2007, Coppinger and Mackey launched Teamwork Project Manager, nicknamed TeamworkPM. In March 2015, this was renamed as Teamwork Projects. In 2014, after two years of negotiations, TeamworkPM bought the domain name 'Teamwork.com' for US$675,000 (€500,000). At the time this was one of the most expensive domain name purchases by an Irish company, and involved the transfer of a domain name which had been dormant since it was first acquired by the original owner in 1999. In 2015, Teamwork.com was named by Gartner to be one of their "Cool Vendors" in the Program and Portfolio Management Category. This was followed by the launch of a new real-time messaging product, Teamwork Chat, in January 2015. In June 2015, the company announced a drive to recruit for 40 positions by the end of the year. This was followed by the announcement that the company was investing more than €1 million in a new office, and had leased office space in Park House, Blackpool. In June 2016, Teamwork.com undertook a further recruitment drive to entice developers to Cork. In July 2021, the company announced that it had raised an investment of $70 million (€59.1 million) from venture capital firm Bregal Milestone to fund further growth. == Products == Teamwork markets a number of cloud-based applications, including Teamwork, Teamwork Desk, Teamwork Spaces, Teamwork CRM and Teamwork Chat. Teamwork was launched on 4 October 2007, at which time it had time management, milestone management, file sharing, time tracking, and messaging features. Teamwork's platform reportedly integrates with martech software like HubSpot, as well as other productivity tools like Slack, G Suite, MS Teams, Zapier, Dropbox and QuickBooks. == Awards == In 2016, Teamwork was awarded Cork's Best SME in the Cork Chamber of Commerce "Company of the Year" awards. In 2016, Teamwork was named number 7 in Deloitte's Fast 50 tech companies hit €1.6bn turnover. In 2015, Teamwork was identified as a Gartner "Cool Vendor" in the Program and Portfolio Management Category.
Backup
In information technology, a backup, or data backup is a copy of computer data taken and stored elsewhere so that it may be used to restore the original after a data loss event. The verb form, referring to the process of doing so, is "back up", whereas the noun and adjective form is "backup". Backups can be used to recover data after its loss from data deletion or corruption, or to recover data from an earlier time. Backups provide a simple form of IT disaster recovery; however not all backup systems are able to reconstitute a computer system or other complex configuration such as a computer cluster, active directory server, or database server. A backup system contains at least one copy of all data considered worth saving. The data storage requirements can be large. An information repository model may be used to provide structure to this storage. There are different types of data storage devices used for copying backups of data that is already in secondary storage onto archive files. There are also different ways these devices can be arranged to provide geographic dispersion, data security, and portability. Data is selected, extracted, and manipulated for storage. The process can include methods for dealing with live data, including open files, as well as compression, encryption, and de-duplication. Additional techniques apply to enterprise client-server backup. Backup schemes may include dry runs that validate the reliability of the data being backed up. There are limitations and human factors involved in any backup scheme. == Storage == A backup strategy requires an information repository, "a secondary storage space for data" that aggregates backups of data "sources". The repository could be as simple as a list of all backup media (DVDs, etc.) and the dates produced, or could include a computerized index, catalog, or relational database. === 3-2-1 Backup Rule === The backup data needs to be stored, requiring a backup rotation scheme, which is a system of backing up data to computer media that limits the number of backups of different dates retained separately, by appropriate re-use of the data storage media by overwriting of backups no longer needed. The scheme determines how and when each piece of removable storage is used for a backup operation and how long it is retained once it has backup data stored on it. The 3-2-1 rule can aid in the backup process. It states that there should be at least 3 copies of the data, stored on 2 different types of storage media, and one copy should be kept offsite, in a remote location (this can include cloud storage). 2 or more different media should be used to eliminate data loss due to similar reasons (for example, optical discs may tolerate being underwater while LTO tapes may not, and SSDs cannot fail due to head crashes or damaged spindle motors since they do not have any moving parts, unlike hard drives). An offsite copy protects against fire, theft of physical media (such as tapes or discs) and natural disasters like floods and earthquakes. Physically protected hard drives are an alternative to an offsite copy, but they have limitations like only being able to resist fire for a limited period of time, so an offsite copy still remains as the ideal choice. Because there is no perfect storage, many backup experts recommend maintaining a second copy on a local physical device, even if the data is also backed up offsite. === Backup methods === ==== Unstructured ==== An unstructured repository may simply be a stack of tapes, DVD-Rs or external HDDs with minimal information about what was backed up and when. This method is the easiest to implement, but unlikely to achieve a high level of recoverability as it lacks automation. ==== Full only/System imaging ==== A repository using this backup method contains complete source data copies taken at one or more specific points in time. Copying system images, this method is frequently used by computer technicians to record known good configurations. However, imaging is generally more useful as a way of deploying a standard configuration to many systems rather than as a tool for making ongoing backups of diverse systems. ==== Incremental ==== An incremental backup stores data changed since a reference point in time. Duplicate copies of unchanged data are not copied. Typically a full backup of all files is made once or at infrequent intervals, serving as the reference point for an incremental repository. Subsequently, a number of incremental backups are made after successive time periods. Restores begin with the last full backup and then apply the incrementals. Some backup systems can create a synthetic full backup from a series of incrementals, thus providing the equivalent of frequently doing a full backup. When done to modify a single archive file, this speeds restores of recent versions of files. ==== Near-CDP ==== Continuous Data Protection (CDP) refers to a backup that instantly saves a copy of every change made to the data. This allows restoration of data to any point in time and is the most comprehensive and advanced data protection. Near-CDP backup applications—often marketed as "CDP"—automatically take incremental backups at a specific interval, for example every 15 minutes, one hour, or 24 hours. They can therefore only allow restores to an interval boundary. Near-CDP backup applications use journaling and are typically based on periodic "snapshots", read-only copies of the data frozen at a particular point in time. Near-CDP (except for Apple Time Machine) intent-logs every change on the host system, often by saving byte or block-level differences rather than file-level differences. This backup method differs from simple disk mirroring in that it enables a roll-back of the log and thus a restoration of old images of data. Intent-logging allows precautions for the consistency of live data, protecting self-consistent files but requiring applications "be quiesced and made ready for backup." Near-CDP is more practicable for ordinary personal backup applications, as opposed to true CDP, which must be run in conjunction with a virtual machine or equivalent and is therefore generally used in enterprise client-server backups. Software may create copies of individual files such as written documents, multimedia projects, or user preferences, to prevent failed write events caused by power outages, operating system crashes, or exhausted disk space, from causing data loss. A common implementation is an appended ".bak" extension to the file name. ==== Reverse incremental ==== A Reverse incremental backup method stores a recent archive file "mirror" of the source data and a series of differences between the "mirror" in its current state and its previous states. A reverse incremental backup method starts with a non-image full backup. After the full backup is performed, the system periodically synchronizes the full backup with the live copy, while storing the data necessary to reconstruct older versions. This can either be done using hard links—as Apple Time Machine does, or using binary diffs. ==== Differential ==== A differential backup saves only the data that has changed since the last full backup. This means a maximum of two backups from the repository are used to restore the data. However, as time from the last full backup (and thus the accumulated changes in data) increases, so does the time to perform the differential backup. Restoring an entire system requires starting from the most recent full backup and then applying just the last differential backup. A differential backup copies files that have been created or changed since the last full backup, regardless of whether any other differential backups have been made since, whereas an incremental backup copies files that have been created or changed since the most recent backup of any type (full or incremental). Changes in files may be detected through a more recent date/time of last modification file attribute, and/or changes in file size. Other variations of incremental backup include multi-level incrementals and block-level incrementals that compare parts of files instead of just entire files. === Storage media === Regardless of the repository model that is used, the data has to be copied onto an archive file data storage medium. The medium used is also referred to as the type of backup destination. ==== Magnetic tape ==== Magnetic tape was for a long time the most commonly used medium for bulk data storage, backup, archiving, and interchange. It was previously a less expensive option, but this is no longer the case for smaller amounts of data. Tape is a sequential access medium, so the rate of continuously writing or reading data can be very fast. While tape media itself has a low cost per space, tape drives are typically dozens of times as expensive as hard disk drives and optical drives. Tape media are generally rotated on a schedule so at least one set is off-site in case something should happe
Azuqua
Azuqua is an American cloud-based integration and automation company headquartered in Seattle, Washington. As such, they integrate SaaS applications and create automations that are designed to eliminate manual work. Azuqua's platform has the ability to set up workflows between multiple applications so disparate teams can stay in the loop. Azuqua's customers include companies such as Charles Schwab, General Electric, General Motors, HubSpot, and Airbnb. == History == Nikhil Hasija and Craig Unger founded Azuqua in 2011. In 2013, the team participated in Techstars Microsoft's Windows Azure Accelerator, a Seattle-based incubator that helps entrepreneurs gain traction through deep mentor engagement and rapid iteration cycles. Azuqua announced in 2014 that they have received their Series A funding from Ignition Partners which amounted to $5 million. 2017 included a 65% growth in new customers, a doubling of new SaaS connectors, and a 50% growth in overall employee headcount. Azuqua also received their Series B funding which totaled to $10.8 million. This funding was led by Insight Ventures Partners, with DFJ and Ignition Partners also joining the round In March 2018, Azuqua hired Todd Owens as CEO. Owens was previously CEO of Appuri, a customer data platform. Hasija has transitioned to the role of Chief Product Officer. Azuqua also hired on Dan Kogan who has taken on the role of Chief Marketing Officer. Kogan previously worked at Tableau, a BI and analytics company, as a Senior Director of Product Marketing. Okta acquired Azuqua in 2019. == Product Description/Features == Logic Library: Logic functions that can be used for data processing, branching logic, and business rules Drag and Drop Visual Designer: No-code visual designer Use of API's for each cloud service a business is using to allow the various apps to communicate and share data API Publishing: Integrations and automations can be made available as secure endpoints, webhooks, or open services Connector Builder: Build a connector to an application Connector Library: Pre-built connectors to SaaS applications Error Handling: Automations that execute when an error is detected
SIPRNet
The Secret Internet Protocol Router Network (SIPRNet) is "a system of interconnected computer networks used by the U.S. Department of Defense and the U.S. Department of State to transmit classified information (up to and including information classified SECRET) by packet switching over the 'completely secure' environment". It also provides services such as hypertext document access and electronic mail. SIPRNet is a component of the Defense Information Systems Network. Other components handle communications with other security needs, such as the NIPRNet, which is used for nonsecure communications, and the Joint Worldwide Intelligence Communications System (JWICS), which is used for Top Secret communications. == Access == According to the U.S. Department of State Web Development Handbook, domain structure and naming conventions are the same as for the open internet, except for the addition of a second-level domain, like, e.g., "sgov" between state and gov: openforum.state.sgov.gov. Files originating from SIPRNet are marked by a header tag "SIPDIS" (SIPrnet DIStribution). A corresponding second-level domain smil.mil exists for DoD users. Access is also available to a "...small pool of trusted allies, including Australia, Canada, the United Kingdom and New Zealand...". This group (including the US) is known as the Five Eyes. SIPRNet was one of the networks accessed by Chelsea Manning, convicted of leaking the video used in WikiLeaks' "Collateral Murder" release as well as the source of the US diplomatic cables published by WikiLeaks in November 2010. == Alternate names == SIPRNet and NIPRNet are referred to colloquially as SIPPERnet and NIPPERnet (or simply sipper and nipper), respectively.
Question answering
Question answering (QA) is a computer science discipline within the fields of information retrieval and natural language processing (NLP) that is concerned with building systems that automatically answer questions that are posed by humans in a natural language. A question-answering implementation, usually a computer program, may construct its answers by querying a structured database of knowledge or information, usually a knowledge base. More commonly, question-answering systems can pull answers from an unstructured collection of natural language documents. Some examples of natural language document collections used for question answering systems include reference texts, compiled newswire reports, Wikipedia pages and other World Wide Web pages. == History == Two early question answering systems were BASEBALL and LUNAR. BASEBALL answered questions about Major League Baseball over a period of one year. LUNAR answered questions about the geological analysis of rocks returned by the Apollo Moon missions. Both question answering systems were very effective in their chosen domains. LUNAR was demonstrated at a lunar science convention in 1971 and it was able to answer 90% of the questions in its domain that were posed by people untrained on the system. Further restricted-domain question answering systems were developed in the following years. The common feature of all these systems is that they had a core database or knowledge system that was hand-written by experts of the chosen domain. The language abilities of BASEBALL and LUNAR used techniques similar to ELIZA and DOCTOR, the first chatterbot programs. SHRDLU was a successful question-answering program developed by Terry Winograd in the late 1960s and early 1970s. It simulated the operation of a robot in a toy world (the "blocks world"), and it offered the possibility of asking the robot questions about the state of the world. The strength of this system was the choice of a very specific domain and a very simple world with rules of physics that were easy to encode in a computer program. In the 1970s, knowledge bases were developed that targeted narrower domains of knowledge. The question answering systems developed to interface with these expert systems produced more repeatable and valid responses to questions within an area of knowledge. These expert systems closely resembled modern question answering systems except in their internal architecture. Expert systems rely heavily on expert-constructed and organized knowledge bases, whereas many modern question answering systems rely on statistical processing of a large, unstructured, natural language text corpus. The 1970s and 1980s saw the development of comprehensive theories in computational linguistics, which led to the development of ambitious projects in text comprehension and question answering. One example was the Unix Consultant (UC), developed by Robert Wilensky at U.C. Berkeley in the late 1980s. The system answered questions pertaining to the Unix operating system. It had a comprehensive, hand-crafted knowledge base of its domain, and it aimed at phrasing the answer to accommodate various types of users. Another project was LILOG, a text-understanding system that operated on the domain of tourism information in a German city. The systems developed in the UC and LILOG projects never went past the stage of simple demonstrations, but they helped the development of theories on computational linguistics and reasoning. Specialized natural-language question answering systems have been developed, such as EAGLi for health and life scientists. Question answering systems have been extended in recent years to encompass additional domains of knowledge For example, systems have been developed to automatically answer temporal and geospatial questions, questions of definition and terminology, biographical questions, multilingual questions, and questions about the content of audio, images, and video. Current question answering research topics include: interactivity—clarification of questions or answers answer reuse or caching semantic parsing answer presentation knowledge representation and semantic entailment social media analysis with question answering systems sentiment analysis utilization of thematic roles Image captioning for visual question answering Embodied question answering In 2011, Watson, a question answering computer system developed by IBM, competed in two exhibition matches of Jeopardy! against Brad Rutter and Ken Jennings, winning by a significant margin. Facebook Research made their DrQA system available under an open source license. This system uses Wikipedia as knowledge source. The open source framework Haystack by deepset combines open-domain question answering with generative question answering and supports the domain adaptation of the underlying language models for industry use cases. Large Language Models (LLMs)[36] like GPT-4[37], Gemini[38] are examples of successful QA systems that are enabling more sophisticated understanding and generation of text. When coupled with Multimodal[39] QA Systems, which can process and understand information from various modalities like text, images, and audio, LLMs significantly improve the capabilities of QA systems. == Types == Question-answering research attempts to develop ways of answering a wide range of question types, including fact, list, definition, how, why, hypothetical, semantically constrained, and cross-lingual questions. Answering questions related to an article in order to evaluate reading comprehension is one of the simpler form of question answering, since a given article is relatively short compared to the domains of other types of question-answering problems. An example of such a question is "What did Albert Einstein win the Nobel Prize for?" after an article about this subject is given to the system. Closed-book question answering is when a system has memorized some facts during training and can answer questions without explicitly being given a context. This is similar to humans taking closed-book exams. Closed-domain question answering deals with questions under a specific domain (for example, medicine or automotive maintenance) and can exploit domain-specific knowledge frequently formalized in ontologies. Alternatively, "closed-domain" might refer to a situation where only a limited type of questions are accepted, such as questions asking for descriptive rather than procedural information. Question answering systems in the context of machine reading applications have also been constructed in the medical domain, for instance related to Alzheimer's disease. Open-domain question answering deals with questions about nearly anything and can only rely on general ontologies and world knowledge. Systems designed for open-domain question answering usually have much more data available from which to extract the answer. An example of an open-domain question is "What did Albert Einstein win the Nobel Prize for?" while no article about this subject is given to the system. Another way to categorize question-answering systems is by the technical approach used. There are a number of different types of QA systems, including: rule-based systems, statistical systems, and hybrid systems. Rule-based systems use a set of rules to determine the correct answer to a question. Statistical systems use statistical methods to find the most likely answer to a question. Hybrid systems use a combination of rule-based and statistical methods. == Architecture == As of 2001, question-answering systems typically included a question classifier module that determined the type of question and the type of answer. Different types of question-answering systems employ different architectures. For example, modern open-domain question answering systems may use a retriever-reader architecture. The retriever is aimed at retrieving relevant documents related to a given question, while the reader is used to infer the answer from the retrieved documents. Systems such as GPT-3, T5, and BART use an end-to-end architecture in which a transformer-based architecture stores large-scale textual data in the underlying parameters. Such models can answer questions without accessing any external knowledge sources. == Methods == Question answering is dependent on a good search corpus; without documents containing the answer, there is little any question answering system can do. Larger collections generally mean better question answering performance, unless the question domain is orthogonal to the collection. Data redundancy in massive collections, such as the web, means that nuggets of information are likely to be phrased in many different ways in differing contexts and documents, leading to two benefits: If the right information appears in many forms, the question answering system needs to perform fewer complex NLP techniques to understand the text. Correct answers can be filtered from false positives because the syst
Business intelligence
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information to inform business strategies and business operations. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics. BI tools can handle large amounts of structured and sometimes unstructured data to help organizations identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights is assumed to potentially provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions. Business intelligence can be used by enterprises to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals, and directions at the broadest level. In all cases, business intelligence is considered most effective when it combines data from the market in which a company operates (external data) with data from internal company sources, such as financial and operational information. When integrated, external and internal data provide a comprehensive view that creates ‘intelligence’ not possible from any single data source alone. Among their many uses, business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments, and to gauge the impact of marketing efforts. BI applications use data gathered from a data warehouse (DW) or from a data mart, and the concepts of BI and DW combine as "BI/DW" or as "BIDW". A data warehouse contains a copy of analytical data that facilitates decision support. == History == The earliest known use of the term business intelligence is in Richard Millar Devens' Cyclopædia of Commercial and Business Anecdotes (1865). Devens used the term to describe how the banker Sir Henry Furnese gained profit by receiving and acting upon information about his environment, prior to his competitors: Throughout Holland, Flanders, France, and Germany, he maintained a complete and perfect train of business intelligence. The news of the many battles fought was thus received first by him, and the fall of Namur added to his profits, owing to his early receipt of the news. The ability to collect and react accordingly based on the information retrieved, Devens says, is central to business intelligence. When Hans Peter Luhn, a researcher at IBM, used the term business intelligence in an article published in 1958, he employed the Webster's Dictionary definition of intelligence: "the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal." In 1989, Howard Dresner (later a Gartner analyst) proposed business intelligence as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems." It was not until the late 1990s that this usage was widespread. == Definition == According to Solomon Negash and Paul Gray, business intelligence (BI) can be defined as systems that combine: Data gathering Data storage Knowledge management with analysis to evaluate complex corporate and competitive information for presentation to planners and decision makers, with the objective of improving the timeliness and the quality of the input to the decision process." According to Forrester Research, business intelligence is "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making." Under this definition, business intelligence encompasses information management (data integration, data quality, data warehousing, master-data management, text- and content-analytics, et al.). Therefore, Forrester refers to data preparation and data usage as two separate but closely linked segments of the business-intelligence architectural stack. Some elements of business intelligence are: Multidimensional aggregation and allocation Denormalization, tagging, and standardization Realtime reporting with analytical alert A method of interfacing with unstructured data sources Group consolidation, budgeting, and rolling forecasts Statistical inference and probabilistic simulation Key performance indicators optimization Version control and process management Open item management Forrester distinguishes this from the business-intelligence market, which is "just the top layers of the BI architectural stack, such as reporting, analytics, and dashboards." === Compared with competitive intelligence === Though the term business intelligence is sometimes a synonym for competitive intelligence (because they both support decision making), BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes, and disseminates information with a topical focus on company competitors. If understood broadly, competitive intelligence can be considered as a subset of business intelligence. === Compared with business analytics === Business intelligence and business analytics are sometimes used interchangeably, but there are alternate definitions. Thomas Davenport, professor of information technology and management at Babson College argues that business intelligence should be divided into querying, reporting, Online analytical processing (OLAP), an "alerts" tool, and business analytics. In this definition, business analytics is the subset of BI focusing on statistics, prediction, and optimization, rather than the reporting functionality. == Unstructured data == Business operations can generate a very large amount of data in the form of emails, memos, notes from call centers, news, user groups, chats, reports, web pages, presentations, image files, video files, and marketing material. According to Merrill Lynch, more than 85% of all business information exists in these forms; a company might only use such a document a single time. Because of the way it is produced and stored, this information is either unstructured or semi-structured. The management of semi-structured data is an unsolved problem in the information technology industry. According to projections from Gartner (2003), white-collar workers spend 30–40% of their time searching, finding, and assessing unstructured data. BI uses both structured and unstructured data. The former is easy to search, and the latter contains a large quantity of the information needed for analysis and decision-making. Because of the difficulty of properly searching, finding, and assessing unstructured or semi-structured data, organizations may not draw upon these vast reservoirs of information, which could influence a particular decision, task, or project. This can ultimately lead to poorly informed decision-making. Therefore, when designing a business intelligence/DW solution, the specific problems associated with semi-structured and unstructured data must be accommodated, as well as those associated with structured data. === Limitations of semi-structured and unstructured data === There are several challenges to developing BI with semi-structured data. According to Inmon & Nesavich, some of those are: Physically accessing unstructured textual data – unstructured data is stored in a huge variety of formats. Terminology – Among researchers and analysts, there is a need to develop standardized terminology. Volume of data – As stated earlier, up to 85% of all data exists as semi-structured data. Couple that with the need for word-to-word and semantic analysis. Searchability of unstructured textual data – A simple search on some data, e.g. apple, results in links where there is a reference to that precise search term. (Inmon & Nesavich, 2008) gives an example: "a search is made on the term felony. In a simple search, the term felony is used, and everywhere there is a reference to felony, a hit to an unstructured document is made. But a simple search is crude. It does not find references to crime, arson, murder, embezzlement, vehicular homicide, and such, even though these crimes are types of felonies". === Metadata === To solve problems with searchability and assessment of data, it is necessary to know something about the content. This can be done by adding context through the use of metadata. Many systems already capture some metadata (e.g. filename, author, size, etc.), but more usef