The Future of Work and Death is a 2016 documentary by Sean Blacknell and Wayne Walsh about the exponential growth of technology. The film showed at several film festivals including Raindance Film Festival, International Film Festival Rotterdam, Academia Film Olomouc and CPH:DOX. In May 2017 it received an official screening at the European Commission. It was distributed by First Run Features and Journeyman Pictures and was released on iTunes, Amazon Prime and On-demand on 9 May 2017. The film was made available on Sundance Now on 27 November 2017. A companion piece to the film, The Cost of Living, a documentary concerning universal basic income in Britain, was released on Amazon Prime on 8 October 2020. == Synopsis == World experts in the fields of futurology, anthropology, neuroscience, and philosophy consider the impact of technological advances on the two 'certainties' of human life; work and death. Charting human developments from Homo habilis, past the Industrial Revolution, to the digital age and beyond, the film looks at the shocking exponential rate at which mankind has managed to create technologies to ease the process of living. As we embark on the next phase of our adaptation, with automation and artificial intelligence signifying the complete move from man to machine, the film asks what the implications are for human fulfilment in an approaching era of job obsolescence and extreme longevity. == Cast == Dudley Sutton – Narrator Aubrey de Grey – Biomedical gerontologist and CSO of the SENS Research Foundation Will Self – Writer, journalist, political commentator and Professor of Contemporary Thought at Brunel University Rudolph E. Tanzi – Professor of Neurology at Harvard University and Director of the Genetics and Aging Research Unit at Massachusetts General Hospital (MGH) Martin Ford – Futurist and author Steve Fuller – Auguste Comte Chair in Social Epistemology at the Department of sociology at University of Warwick Murray Shanahan – Professor of Cognitive Robotics at Imperial College London Gray Scott – Futurist, executive producer of this production Vivek Wadhwa – Entrepreneur, academic and Director of Research at the Center for Entrepreneurship and Research Commercialization at the Pratt School of Engineering, Duke University Zoltan Istvan – Transhumanist and journalist Joanna Cook – Anthropologist, University College London Nicholas Kamara – Physician, Kable Hospital David Pearce – Transhumanist philosopher and co-founder of Humanity+ Peter Cochrane – Futurist and entrepreneur John Harris – Bioethicist, philosopher and Director of the Institute for Science, Ethics and Innovation at the University of Manchester Riva Melissa-Tez – Entrepreneur and transhumanist Ian Pearson – Futurologist Stuart Armstrong – Artificial intelligence researcher at Future of Humanity Institute
Web Intents
Web Intents was an experimental framework for web-based inter-application communication and service discovery. Web Intents consists of a discovery mechanism and a very light-weight RPC system between web applications, modelled after the Intents system in Android. In the context of the framework an Intent equals an action to be performed by a provider. Web Intents allow two web applications to communicate with each other, without either of them having to actually know what the other one is. == Support == === Client === Google Chrome versions 18 to 23 natively supported Web Intents. This support was disabled in version 24, citing the existence of a "number of areas for development in both the API and specific user experience in Chrome". There is a JavaScript shim with support for IE 8, IE 9, Opera, Safari, Firefox 3+ and Chrome 3+. === Server === There are some Web Intents proxy pages that make available some real services that don't yet support intents. AddThis supports Web Intents by their sharing tools regardless of browser support. == History == Paul Kinlan of Google announced the Web Intents project in December 2010. He soon released a prototype API to GitHub. In August 2011 Google announced that Chrome would support Web Intents. Google and Mozilla have started co-operating to unify Web Intents and Mozilla's Web Activities (which tries to solve the same problem) into one proposal. In November 2012, Greg Billock of Google announced that experimental support of Web Intents had been removed from Chrome.
Signals intelligence
Signals intelligence (SIGINT) is the act and field of intelligence-gathering by interception of signals, whether communications between people (communications intelligence—abbreviated to COMINT) or from electronic signals not directly used in communication (electronic intelligence—abbreviated to ELINT). As classified and sensitive information is usually encrypted, signals intelligence may necessarily involve cryptanalysis (to decipher the messages). Traffic analysis—the study of who is signaling to whom and in what quantity—is also used to integrate information, and it may complement cryptanalysis. == History == === Origins === Electronic interceptions appeared as early as 1900, during the Boer War of 1899–1902. The British Royal Navy had installed wireless sets produced by Marconi on board their ships in the late 1890s, and the British Army used some limited wireless signalling. The Boers captured some wireless sets and used them to make vital transmissions. Since the British were the only people transmitting at the time, the British did not need special interpretation of the signals that they were. The birth of signals intelligence in a modern sense dates from the Russo-Japanese War of 1904–1905. As the Russian fleet prepared for conflict with Japan in 1904, the British ship HMS Diana stationed in the Suez Canal intercepted Russian naval wireless signals being sent out for the mobilization of the fleet, for the first time in history. === Development in World War I === Over the course of the First World War, a new method of signals intelligence reached maturity. Russia's failure to properly protect its communications fatally compromised the Russian Army's advance early in World War I and led to their disastrous defeat by the Germans under Ludendorff and Hindenburg at the Battle of Tannenberg. In 1918, French intercept personnel captured a message written in the new ADFGVX cipher, which was cryptanalyzed by Georges Painvin. This gave the Allies advance warning of the German 1918 Spring Offensive. The British in particular, built up great expertise in the newly emerging field of signals intelligence and codebreaking (synonymous with cryptanalysis). On the declaration of war, Britain cut all German undersea cables. This forced the Germans to communicate exclusively via either (A) a telegraph line that connected through the British network and thus could be tapped; or (B) through radio which the British could then intercept. Rear Admiral Henry Oliver appointed Sir Alfred Ewing to establish an interception and decryption service at the Admiralty; Room 40. An interception service known as 'Y' service, together with the post office and Marconi stations, grew rapidly to the point where the British could intercept almost all official German messages. The German fleet was in the habit each day of wirelessing the exact position of each ship and giving regular position reports when at sea. It was possible to build up a precise picture of the normal operation of the High Seas Fleet, to infer from the routes they chose where defensive minefields had been placed and where it was safe for ships to operate. Whenever a change to the normal pattern was seen, it immediately signalled that some operation was about to take place, and a warning could be given. Detailed information about submarine movements was also available. The use of radio-receiving equipment to pinpoint the location of any single transmitter was also developed during the war. Captain H.J. Round, working for Marconi, began carrying out experiments with direction-finding radio equipment for the army in France in 1915. By May 1915, the Admiralty was able to track German submarines crossing the North Sea. Some of these stations also acted as 'Y' stations to collect German messages, but a new section was created within Room 40 to plot the positions of ships from the directional reports. Room 40 played an important role in several naval engagements during the war, notably in detecting major German sorties into the North Sea. The battle of Dogger Bank was won in no small part due to the intercepts that allowed the Navy to position its ships in the right place. It played a vital role in subsequent naval clashes, including at the Battle of Jutland as the British fleet was sent out to intercept them. The direction-finding capability allowed for the tracking and location of German ships, submarines, and Zeppelins. The system was so successful that by the end of the war, over 80 million words, comprising the totality of German wireless transmission over the course of the war, had been intercepted by the operators of the Y-stations and decrypted. However, its most astonishing success was in decrypting the Zimmermann Telegram, a telegram from the German Foreign Office sent via Washington to its ambassador Heinrich von Eckardt in Mexico. === Postwar consolidation === With the importance of interception and decryption firmly established by the wartime experience, countries established permanent agencies dedicated to this task in the interwar period. In 1919, the British Cabinet's Secret Service Committee, chaired by Lord Curzon, recommended that a peace-time codebreaking agency should be created. The Government Code and Cypher School (GC&CS) was the first peace-time codebreaking agency, with a public function "to advise as to the security of codes and cyphers used by all Government departments and to assist in their provision", but also with a secret directive to "study the methods of cypher communications used by foreign powers". GC&CS officially formed on 1 November 1919, and produced its first decrypt on 19 October. By 1940, GC&CS was working on the diplomatic codes and ciphers of 26 countries, tackling over 150 diplomatic cryptosystems. The US Cipher Bureau was established in 1919 and achieved some success at the Washington Naval Conference in 1921, through cryptanalysis by Herbert Yardley. Secretary of War Henry L. Stimson closed the US Cipher Bureau in 1929 with the words "Gentlemen do not read each other's mail." === World War II === The use of SIGINT had even greater implications during World War II. The combined effort of intercepts and cryptanalysis for the whole of the British forces in World War II came under the code name "Ultra", managed from Government Code and Cypher School at Bletchley Park. Properly used, the German Enigma and Lorenz ciphers should have been virtually unbreakable, but flaws in German cryptographic procedures, and poor discipline among the personnel carrying them out, created vulnerabilities which made Bletchley's attacks feasible. Bletchley's work was essential to defeating the U-boats in the Battle of the Atlantic, and to the British naval victories in the Battle of Cape Matapan and the Battle of North Cape. In 1941, Ultra exerted a powerful effect on the North African desert campaign against German forces under General Erwin Rommel. General Sir Claude Auchinleck wrote that were it not for Ultra, "Rommel would have certainly got through to Cairo". Ultra decrypts featured prominently in the story of Operation SALAM, László Almásy's mission across the desert behind Allied lines in 1942. Prior to the Normandy landings on D-Day in June 1944, the Allies knew the locations of all but two of Germany's fifty-eight Western Front divisions. Winston Churchill was reported to have told King George VI: "It is thanks to the secret weapon of General Menzies, put into use on all the fronts, that we won the war!" Supreme Allied Commander, Dwight D. Eisenhower, at the end of the war, described Ultra as having been "decisive" to Allied victory. Official historian of British Intelligence in World War II Sir Harry Hinsley argued that Ultra shortened the war "by not less than two years and probably by four years"; and that, in the absence of Ultra, it is uncertain how the war would have ended. At a lower level, German cryptanalysis, direction finding, and traffic analysis were vital to Rommel's early successes in the Western Desert Campaign until British forces tightened their communications discipline and Australian raiders destroyed his principal SIGINT Company. == Technical definitions == The United States Department of Defense has defined the term "signals intelligence" as: A category of intelligence comprising either individually or in combination all communications intelligence (COMINT), electronic intelligence (ELINT), and foreign instrumentation signals intelligence (FISINT), however transmitted. Intelligence derived from communications, electronic, and foreign instrumentation signals. Being a broad field, SIGINT has many sub-disciplines. The two main ones are communications intelligence (COMINT) and electronic intelligence (ELINT). == Disciplines shared across the branches == === Targeting === A collection system has to know to look for a particular signal. "System", in this context, has several nuances. Targeting is the process of developing collection requirements: "1. A
IWARP
iWARP is a computer networking protocol that implements remote direct memory access (RDMA) for efficient data transfer over Internet Protocol networks. Contrary to some accounts, iWARP is not an acronym. Because iWARP is layered on Internet Engineering Task Force (IETF)-standard congestion-aware protocols such as Transmission Control Protocol (TCP) and Stream Control Transmission Protocol (SCTP), it makes few requirements on the network, and can be successfully deployed in a broad range of environments. == History == In 2007, the IETF published five Request for Comments (RFCs) that define iWARP: RFC 5040 A Remote Direct Memory Access Protocol Specification is layered over Direct Data Placement Protocol (DDP). It defines how RDMA Send, Read, and Write operations are encoded using DDP into headers on the network. RFC 5041 Direct Data Placement over Reliable Transports is layered over MPA/TCP or SCTP. It defines how received data can be directly placed into an upper layer protocols receive buffer without intermediate buffers. RFC 5042 Direct Data Placement Protocol (DDP) / Remote Direct Memory Access Protocol (RDMAP) Security analyzes security issues related to iWARP DDP and RDMAP protocol layers. RFC 5043 Stream Control Transmission Protocol (SCTP) Direct Data Placement (DDP) Adaptation defines an adaptation layer that enables DDP over SCTP. RFC 5044 Marker PDU Aligned Framing for TCP Specification defines an adaptation layer that enables preservation of DDP-level protocol record boundaries layered over the TCP reliable connected byte stream. These RFCs are based on the RDMA Consortium's specifications for RDMA over TCP. The RDMA Consortium's specifications are influenced by earlier RDMA standards, including Virtual Interface Architecture (VIA) and InfiniBand (IB). Since 2007, the IETF has published three additional RFCs that maintain and extend iWARP: RFC 6580 IANA Registries for the Remote Direct Data Placement (RDDP) Protocols published in 2012 defines IANA registries for Remote Direct Data Placement (RDDP) error codes, operation codes, and function codes. RFC 6581 Enhanced Remote Direct Memory Access (RDMA) Connection Establishment published in 2011 fixes shortcomings with iWARP connection setup. RFC 7306 Remote Direct Memory Access (RDMA) Protocol Extensions published in 2014 extends RFC 5040 with atomic operations and RDMA Write with Immediate Data. == Protocol == The main component in the iWARP protocol is the Direct Data Placement Protocol (DDP), which permits the actual zero-copy transmission. DDP itself does not perform the transmission; the underlying protocol (TCP or SCTP) does. However, TCP does not respect message boundaries; it sends data as a sequence of bytes without regard to protocol data units (PDU). In this regard, DDP itself may be better suited for SCTP, and indeed the IETF proposed a standard RDMA over SCTP. To run DDP over TCP requires a tweak known as marker PDU aligned (MPA) framing to guarantee boundaries of messages. Furthermore, DDP is not intended to be accessed directly. Instead, a separate RDMA protocol (RDMAP) provides the services to read and write data. Therefore, the entire RDMA over TCP specification is really RDMAP over DDP over either MPA/TCP or SCTP. All of these protocols can be implemented in hardware. Unlike IB, iWARP only has reliable connected communication, as this is the only service that TCP and SCTP provide. The iWARP specification omits other features of IB, such as Send with Immediate Data operations. With RFC 7306, the IETF is working to reduce these omissions. == Implementation == Because a kernel implementation of the TCP stack can be seen as a bottleneck, the protocol is typically implemented in hardware RDMA network interface controllers (rNICs). As simple data losses are rare in tightly coupled network environments, the error-correction mechanisms of TCP may be performed by software while the more frequently performed communications are handled strictly by logic embedded on the rNIC. Similarly, connections are often established entirely by software and then handed off to the hardware. Furthermore, the handling of iWARP specific protocol details is typically isolated from the TCP implementation, allowing rNICs to be used for both as RDMA offload and TCP offload (in support of traditional sockets based TCP/IP applications). The portion of the hardware implementation used for implementing the TCP protocol is known as the TCP Offload Engine (TOE). TOE itself does not prevent copying on the reception side, and must be combined with RDMA hardware for zero-copy results. The RDMA / TCP specification is a set of different wire protocols intended to be implemented in hardware (though it seems feasible to emulate it in software for compatibility but without the performance benefits). == Interfaces == iWARP is a protocol, not an implementation, but defines protocol behavior in terms of the operations that are legal for the protocol, known as Verbs. As such, iWARP does not have any single standard programming interface. However, programming interfaces tend to very closely correspond to the Verbs. Several programmatic interfaces have been proposed, including OpenFabrics Verbs, Network Direct, uDAPL, kDAPL, IT-API, and RNICPI. Implementations of some of these interfaces are available for different platforms, including Windows and Linux. == Services available == Networking services implemented over iWARP include those offered in the OpenFabrics Enterprise Distribution (OFED) by the OpenFabrics Alliance for Linux operating systems, and by Microsoft Windows via Network Direct. NVMe over Fabrics (NVMEoF) iSCSI Extensions for RDMA (iSER) Server Message Block Direct (SMB Direct) Sockets Direct Protocol (SDP) SCSI RDMA Protocol (SRP) Network File System over RDMA (NFS over RDMA) GPUDirect
Data marketplace
Data marketplace is an online platform for sharing and consuming data in the form of data assets or data products. Part of the data management stack, it aims to bring together data producers and data consumers (including business users and AI) in a single space, with the objective of increasing access to understandable, high-quality data. Included within its Data Marketplaces and Exchange (DME) category by Gartner, data marketplaces can provide data internally within an organization, externally with partners, or as open data. == Concept == Digitization has dramatically increased data volumes within organizations, with IDC predicting that by 2025 the world will contain 175 zettabytes of data. This has created a need to both manage this data and provide access to it to enable business intelligence and data analysis. However, data is often scattered within multiple systems (such as data warehouses and data lakes), and is in formats that are only understandable by technical experts, such as data scientists. According to IDC, 81% of IT leaders cite data silos as a major barrier to digital transformation. This means that data is not freely available to business users or external audiences such as partners or citizens, limiting its value, and holding back AI deployments. Data marketplaces solve this issue, providing seamless, self-service access to high-quality data in an understandable, secure and auditable manner. They break down data silos, reduce friction in data access, and enable a broader range of users, including non-technical profiles, to find, understand, and consume data autonomously. Data assets on the marketplace can be raw data, data visualizations or data products. Data marketplaces combine data management functions such as data governance with the user-friendly experience offered by e-commerce marketplaces in order to increase the usage of data. These include features such as powerful search engines, feedback, ratings, subscriptions and product description sheets. According to Gartner, data marketplaces provide infrastructure, transactional capabilities, and services for both consumers and providers of data assets. == History and timeline == Data marketplaces have evolved since they first emerged in terms of both their scope and usage. === 2000s === With the rise of the internet, data brokers began collecting, aggregating, distributing and selling personal, financial and marketing data to third parties online. Data marketplaces were deployed to monetize this data, making it discoverable and accessible to users, either through subscriptions or one-off purchases. At the same time, regulations, such as the US Open Government Initiative of 2009 and others around the world mandated greater transparency and data sharing with the public. Data sharing portals were created by public and government bodies to make this information available through self-service to all users. === 2010s === Due to the growth of big data and cloud platforms, cloud-based data exchange platforms emerged. These were offered by major infrastructure providers, and included Amazon Web Services (AWS) Data Exchange, Snowflake Data Marketplace, and the Google Cloud Platform. These platforms moved beyond simple data brokerage or open data by providing structured, catalogued data sharing between organizations. === 2020s === Driven by a need to increase internal data sharing with both business users and AI, organizations are now looking to adopt internal data marketplaces. These aim to democratize data consumption by providing seamless access for all employees and AI to trusted data, including data products, through an intuitive, e-commerce style experience. According to Gartner analyst Richa Jha, "by providing a single, governed platform for discovering, sharing, and scaling data products, data marketplaces drive productivity, collaboration, and ROI across the enterprise." == Data marketplaces within the overall data architecture == Data marketplaces provide a consumption and collaboration layer for data. That means they complement and integrate with other parts of the overall data architecture, including: === Data warehouses and data lakes === Data marketplaces connect to data sources, such as data warehouses or data lakes, to provide intuitive access to the data stored within them, enabling data to be shared and distributed to non-technical audiences. Access can be direct, with data and data products stored within the data marketplace or virtualized. === Data catalog === A data catalog provides a technical inventory of an organization's data estate. It collects technical information on all available data assets within an organization, based on metadata descriptions. This ensures traceability, and supports compliance and governance requirements. Unlike a data marketplace, a data catalog does not provide access to data, and is designed to be used by data professionals, rather than the business. This means it lacks an intuitive, understandable interface and is consequently not easily accessible by business users. === Data mesh === Data mesh is an architecture and framework for data management, first defined by Zhamak Dehghani in 2019. It aims to decentralize data ownership to delegate responsibility, empowering teams and focusing on delivering data to users in the form of self-service data products. The data marketplace is a central pillar of data mesh, providing intuitive access to these data products, and creating a collaboration space for data owners and data consumers. === Data product === Data products are high-value, consumable data assets that package high-quality data and associated tools to enable seamless usage by business users at scale. First defined by McKinsey in 2022, they have an identified owner, a service level agreement (SLA), and a reusability logic. == Core components of a data marketplace == A data marketplace typically includes specific core components: === E-commerce style interface === An e-commerce style experience that engages non-technical users, minimizes the need for training and builds confidence and trust in data. Look and feel should be customizable to incorporate corporate design guidelines to ensure consistency with other organizational applications. === Built-in data catalog === As in a standalone data catalog, this indexes all available data, based on metadata that includes type, source, owner, freshness, and quality level. === Discovery and search engine === This enables users to search, filter, explore and discover available data intuitively. As in an e-commerce marketplace, it should be intelligent, and provide relevant results based on natural language queries. === Access control and security management === Data marketplaces will contain data that needs to be protected under regulations such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the United States, and sector-specific frameworks in industries such as finance and healthcare. To ensure both security and compliance while maximizing data consumption, the data marketplace should include granular access management and a full audit trail. === Semantic layer and business glossary === Different parts of the business are likely to use different terms to describe data. This leads to inconsistencies and an inability to share data across systems and teams. The semantic layer and business glossary standardize a shared vocabulary and common definitions of business indicators and concepts, providing a single language for data across the business and for AI agents. === Data governance mechanisms === These enforce corporate data governance policies, ensuring data traceability through data lineage, quality certification, usage monitoring, and continuous improvement through user feedback loops. === Collaboration features === As on an e-commerce website, a data marketplace should provide collaboration features that bring together data users and data owners. This includes the ability to rate data products, share use cases, and provide feedback to data owners, creating a community around data and supporting a data-driven culture. == Types of data marketplace == While they share the same underlying technology, data marketplaces can be deployed in three broad ways: === Internal data marketplaces === These bring together data from across an organization and make it available via self-service to employees from across the business. They aim to widen access to data and consequently to improve decision-making and reporting, increase performance and maximize efficiency. === Ecosystem data marketplaces === These extend sharing beyond a single organization, enabling multiple partners (public institutions, industry players, research bodies) to share and consume data within a governed framework. Data can be provided by all parties or simply by one organization and consumed by others. Ecosystem data marketplaces are particularly relevant in
Structured sparsity regularization
Structured sparsity regularization is a class of methods, and an area of research in statistical learning theory, that extend and generalize sparsity regularization learning methods. Both sparsity and structured sparsity regularization methods seek to exploit the assumption that the output variable Y {\displaystyle Y} (i.e., response, or dependent variable) to be learned can be described by a reduced number of variables in the input space X {\displaystyle X} (i.e., the domain, space of features or explanatory variables). Sparsity regularization methods focus on selecting the input variables that best describe the output. Structured sparsity regularization methods generalize and extend sparsity regularization methods, by allowing for optimal selection over structures like groups or networks of input variables in X {\displaystyle X} . Common motivation for the use of structured sparsity methods are model interpretability, high-dimensional learning (where dimensionality of X {\displaystyle X} may be higher than the number of observations n {\displaystyle n} ), and reduction of computational complexity. Moreover, structured sparsity methods allow to incorporate prior assumptions on the structure of the input variables, such as overlapping groups, non-overlapping groups, and acyclic graphs. Examples of uses of structured sparsity methods include face recognition, magnetic resonance image (MRI) processing, socio-linguistic analysis in natural language processing, and analysis of genetic expression in breast cancer. == Definition and related concepts == === Sparsity regularization === Consider the linear kernel regularized empirical risk minimization problem with a loss function V ( y i , f ( x ) ) {\displaystyle V(y_{i},f(x))} and the ℓ 0 {\displaystyle \ell _{0}} "norm" as the regularization penalty: min w ∈ R d 1 n ∑ i = 1 n V ( y i , ⟨ w , x i ⟩ ) + λ ‖ w ‖ 0 , {\displaystyle \min _{w\in \mathbb {R} ^{d}}{\frac {1}{n}}\sum _{i=1}^{n}V(y_{i},\langle w,x_{i}\rangle )+\lambda \|w\|_{0},} where x , w ∈ R d {\displaystyle x,w\in \mathbb {R^{d}} } , and ‖ w ‖ 0 {\displaystyle \|w\|_{0}} denotes the ℓ 0 {\displaystyle \ell _{0}} "norm", defined as the number of nonzero entries of the vector w {\displaystyle w} . f ( x ) = ⟨ w , x i ⟩ {\displaystyle f(x)=\langle w,x_{i}\rangle } is said to be sparse if ‖ w ‖ 0 = s < d {\displaystyle \|w\|_{0}=s
Data analysis
Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays an important role in making decisions more scientific and helping businesses operate more effectively. It is widely used in fields such as business analytics, healthcare, and artificial intelligence to extract meaningful insights from data. Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data, while CDA focuses on confirming or falsifying existing hypotheses. Predictive analytics focuses on the application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a variety of unstructured data. All of the above are varieties of data analysis. == Data analysis process == Data analysis is a process for obtaining raw data, and subsequently converting it into information useful for decision-making by users. Statistician John Tukey, defined data analysis in 1961, as:"Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data." There are several phases, and they are iterative, in that feedback from later phases may result in additional work in earlier phases. === Data requirements === The data is necessary as inputs to the analysis, which is specified based upon the requirements of those directing the analytics (or customers, who will use the finished product of the analysis). The general type of entity upon which the data will be collected is referred to as an experimental unit (e.g., a person or population of people). Specific variables regarding a population (e.g., age and income) may be specified and obtained. Data may be numerical or categorical (i.e., a text label for numbers). === Data collection === Data may be collected from a variety of sources. A list of data sources are available for study & research. The requirements may be communicated by analysts to custodians of the data; such as, Information Technology personnel within an organization. Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. The data may also be collected from sensors in the environment, including traffic cameras, satellites, recording devices, etc. It may also be obtained through interviews, downloads from online sources, or reading documentation. === Data processing === Data integration is a precursor to data analysis: Data, when initially obtained, must be processed or organized for analysis. For instance, this may involve placing data into rows and columns in a table format (known as structured data) for further analysis, often through the use of spreadsheet (e.g. Excel) or statistical software. === Data cleaning === Once processed and organized, the data may be incomplete, contain duplicates, or contain errors. The need for data cleaning will arise from problems in the way that the data is entered and stored. Data cleaning is the process of preventing and correcting these errors. Common tasks include record matching, identifying inaccuracy of data, overall quality of existing data, deduplication, and column segmentation. Such data problems can also be identified through a variety of analytical techniques. For example; with financial information, the totals for particular variables may be compared against separately published numbers that are believed to be reliable. Unusual amounts, above or below predetermined thresholds, may also be reviewed. There are several types of data cleaning that are dependent upon the type of data in the set; this could be phone numbers, email addresses, employers, or other values. Quantitative data methods for outlier detection can be used to get rid of data that appears to have a higher likelihood of being input incorrectly. Text data spell checkers can be used to lessen the amount of mistyped words. However, it is harder to tell if the words are contextually (i.e., semantically and idiomatically) correct. === Exploratory data analysis === Once the datasets are cleaned, they can then begin to be analyzed using exploratory data analysis. The process of data exploration may result in additional data cleaning or additional requests for data; thus, the initialization of the iterative phases mentioned above. Descriptive statistics, such as the average, median, and standard deviation, are often used to broadly characterize the data. Data visualization is also used, in which the analyst is able to examine the data in a graphical format in order to obtain additional insights about messages within the data. === Modeling and algorithms === Mathematical formulas or mathematical models (supported by algorithms) may be applied to the data in order to identify relationships among the variables; for example, checking for correlation and by determining whether or not there is the presence of causality. In general terms, models may be developed to evaluate a specific variable based on other variable(s) contained within the dataset, with some residual error depending on the implemented model's accuracy (e.g., Data = Model + Error). Inferential statistics utilizes techniques that measure the relationships between particular variables. For example, regression analysis may be used to model whether a change in advertising (independent variable X), provides an explanation for the variation in sales (dependent variable Y), i.e. is Y a function of X? This can be described as (Y = aX + b + error), where the model is designed such that (a) and (b) minimize the error when the model predicts Y for a given range of values of X. === Data product === A data product is a computer application that takes data inputs and generates outputs, feeding them back into the environment. It may be based on a model or algorithm. For instance, an application that analyzes data about customer purchase history, and uses the results to recommend other purchases the customer might enjoy. === Communication === Once data is analyzed, it may be presented in many formats to the users of the analysis to support their requirements. The users may have feedback, which results in additional analysis. When determining how to communicate the results, the analyst may consider implementing a variety of data visualization techniques to help communicate the message more clearly and efficiently to the audience. Data visualization uses information displays (graphics such as, tables and charts) to help communicate key messages contained in the data. Tables are a valuable tool by enabling the ability of a user to query and focus on specific numbers; while charts (e.g., bar charts or line charts), may help explain the quantitative messages contained in the data. == Quantitative messages == Stephen Few described eight types of quantitative messages that users may attempt to communicate from a set of data, including the associated graphs. Time-series: A single variable is captured over a period of time, such as the unemployment rate over a 10-year period. A line chart may be used to demonstrate the trend. Ranking: Categorical subdivisions are ranked in ascending or descending order, such as a ranking of sales performance (the measure) by salespersons (the category, with each salesperson a categorical subdivision) during a single period. A bar chart may be used to show the comparison across the salespersons. Part-to-whole: Categorical subdivisions are measured as a ratio to the whole (i.e., a percentage out of 100%). A pie chart or bar chart can show the comparison of ratios, such as the market share represented by competitors in a market. Deviation: Categorical subdivisions are compared against a reference, such as a comparison of actual vs. budget expenses for several departments of a business for a given time period. A bar chart can show the comparison of the actual versus the reference amount. Frequency distribution: