In the fields of computing and computer vision, pose (or spatial pose) represents the position and the orientation of an object, each usually in three dimensions. Poses are often stored internally as transformation matrices. The term “pose” is largely synonymous with the term “transform”, but a transform may often include scale, whereas pose does not. In computer vision, the pose of an object is often estimated from camera input by the process of pose estimation. This information can then be used, for example, to allow a robot to manipulate an object or to avoid moving into the object based on its perceived position and orientation in the environment. Other applications include skeletal action recognition. == Pose estimation == The specific task of determining the pose of an object in an image (or stereo images, image sequence) is referred to as pose estimation. Pose estimation problems can be solved in different ways depending on the image sensor configuration, and choice of methodology. Three classes of methodologies can be distinguished: Analytic or geometric methods: Given that the image sensor (camera) is calibrated and the mapping from 3D points in the scene and 2D points in the image is known. If also the geometry of the object is known, it means that the projected image of the object on the camera image is a well-known function of the object's pose. Once a set of control points on the object, typically corners or other feature points, has been identified, it is then possible to solve the pose transformation from a set of equations which relate the 3D coordinates of the points with their 2D image coordinates. Algorithms that determine the pose of a point cloud with respect to another point cloud are known as point set registration algorithms, if the correspondences between points are not already known. Genetic algorithm methods: If the pose of an object does not have to be computed in real-time a genetic algorithm may be used. This approach is robust especially when the images are not perfectly calibrated. In this particular case, the pose represent the genetic representation and the error between the projection of the object control points with the image is the fitness function. Learning-based methods: These methods use artificial learning-based system which learn the mapping from 2D image features to pose transformation. In short, this means that a sufficiently large set of images of the object, in different poses, must be presented to the system during a learning phase. Once the learning phase is completed, the system should be able to present an estimate of the object's pose given an image of the object. == Camera pose ==
Human-centered AI
Human-centered AI is the initiative at the intersection of the fields of artificial intelligence (AI) and human-computer interaction (HCI) to develop AI systems in a way that prioritizes human values, needs, and general flourishing. Emphasis is placed on the recognition that artificial intelligence systems are rapidly changing, and will continue to influence, many aspects of the human experience, in areas ranging from scientific inquiry, governance and policy, labor and the economy, and creative expression, with an aim set to adapt current developments and guide future developments on a trajectory which is most beneficial to the human population at large, with the goal of augmenting human intelligence and capacities across these areas, as opposed to replacing them. Particular attention is paid to mitigating negative effects of AI automation on the livelihoods of the labor force, the use of AI in healthcare fields, and imbuing AI systems with societal values. Human-centered AI is linked to related endeavors in AI alignment and AI safety, but while these fields primarily focus on mitigating risks posed by AI that is unaligned to human values and/or uncontrollable AI self-development, human-centered AI places significant focus in exploring how AI systems can augment human capacities and serve as collaborators. == Conceptual history == The importance of the alignment of artificial intelligence development towards human values in some sense predates artificial intelligence itself, as before the modern conception of artificial intelligence as coined at the 1956 Dartmouth Workshop, the conception of robots as constructed, autonomous agents entered the cultural consciousness as early as the 1920s, with Karel Capek's Rossum's Universal Robots. The imagined issues relating to robots' aims and values requiring intentional alignment and direction with those of humans followed soon after, most widely known from science fiction author Isaac Asimov’s Three Laws of Robotics, dating to his 1942 short story “Runaround”. Two of the three eponymous laws are directly concerned with robots’ interaction with and positioned deference towards humans, and have in recent times been reexamined in the face of modern AI. In 1985, after artificial intelligence research had taken off and its effects were more acutely conceptualized, Asimov added a Rule Zero, treating robots' relationship with humanity as a whole, distinct from individual humans. While modern artificial intelligence is largely distinct from robotics, the conceptualization of both robots and AI systems as autonomous agents positions this as a foundation for conceptions of human-centered AI. Aside from robots, artificially intelligent autonomous agents in interaction with humans have been conceived of for at least 75 years. In 1950, Alan Turing published his famous "Imitation Game", often also called the Turing Test, a thought experiment that uses human-machine interaction as an assessor for the intelligence of a system. In recent times, artificial intelligence researchers such as Stanford's Erik Brynjolfsson have conceived of rapid AI development leading to a so-called "Turing Trap". == Augmentation and automation == A major stated aim of human-centered AI is to promote the development of AI in ways that augment human capabilities, rather than replacing them. To this end, organizations and initiatives that take a human-centered approach to AI development focus on frameworks that encourage collaboration between humans and artificial intelligence systems to build towards even greater progress, rather than attempting to automate tasks currently handled by humans. Such avenues include everything from data visualization for big data, allowing human engineers to better understand extremely large datasets, allowing for the design of better machine learning models to handle them, to AI-powered sensors to monitor vitals, allowing for better responsiveness from healthcare providers. Many human-centered AI initiatives often position it as a better alternative to the apparent mainstream in AI development, which is primarily concerned with automation. Driven by the pressures of the market economy, AI development that does replace tasks currently performed by humans with automated processes is incentivized, as it allows for greater profit margins; this often comes at the detriment of the human whose performance is replaced, thus leading to an environment wherein human workers are outcompeted by AI systems across various service-sector and technology-based industries. At the same time, automation and augmentation are not always incompatible; a major aim of human-centered AI is towards the automation of rote tasks that would otherwise hinder a human’s productivity or creativity, freeing them to direct their energy and intelligence towards higher-level tasks, thus achieving augmentation through automation. Empirical research in pharmaceutical sales has shown that a human-centered implementation - where work procedures, training, and incentives are designed around individuals' cognitive needs - improves augmentation performance, while implementation without such adaptation can worsen outcomes relative to a legacy system. == Research == Much of the work done on human-centered AI comes from research institutes, within universities, companies, and as freestanding organizations. The Stanford Institute for Human-Centered AI (abbreviated to HAI) is one such group, engaging academics, industry professionals, and policymakers centered in Stanford University to conduct research and inform policy in various areas in human-centered AI, including on aspects of the intelligence itself, augmentation, and on measuring the impacts of AI systems on sociopolitcal and cultural institutions. Similar groups exist at other universities, including the Chicago Human + AI (CHAI) Lab at the University of Chicago, the HCAI@GU group at the University of Gothenburg, and the Human-Centered AI (HAI) Lab at the University of Oxford. Outside of the academy, companies such as IBM have research initiatives dedicated to advancements in human-centered AI. At Kenyon College, the Integrated Program for Humane Studies (IPHS) launched a human-centered AI program in 2016 integrating artificial intelligence research with humanities and social science inquiry. This approach treats computation and humanistic scholarship as a single unified field of research rather than as separate disciplines requiring collaboration. The program's researchers have published in both AI venues (such as the International Conference on Machine Learning and Frontiers of Computer Science) and humanities journals (such as PMLA and Poetics Today), and the lab was selected in December 2025 by Schmidt Sciences for its Humanities and AI Virtual Institute to apply AI methods to cultural heritage preservation.
CPU modes
CPU modes (also called processor modes, CPU states, CPU privilege levels and other names) are operating modes for the central processing unit of most computer architectures that place restrictions on the type and scope of operations that can be performed by instructions being executed by the CPU. For example, this design allows an operating system to run with more privileges than application software by running the operating systems and applications in different modes. Ideally, only highly trusted kernel code is allowed to execute in the unrestricted mode; everything else (including non-supervisory portions of the operating system) runs in a restricted mode and must use a system call (via interrupt) to request the kernel perform on its behalf any operation that could damage or compromise the system, making it impossible for untrusted programs to alter or damage other programs (or the computing system itself). Device drivers are designed to be part of the kernel due to the need for frequent I/O access. Multiple modes can be implemented, e.g. allowing a hypervisor to run multiple operating system supervisors beneath it, which is the basic design of many virtual machine systems available today. == Mode types == The unrestricted mode is often called kernel mode, but many other designations exist (master mode, supervisor mode, privileged mode, etc.). Restricted modes are usually referred to as user modes, but are also known by many other names (slave mode, problem state, etc.). Hypervisor Hypervisor mode is used to support virtualization, allowing the simultaneous operation of multiple operating systems. Kernel and user In kernel mode, the CPU may perform any operation allowed by its architecture; any instruction may be executed, any I/O operation initiated, any area of memory accessed, and so on. In the other CPU modes, certain restrictions on CPU operations are enforced by the hardware. Typically, certain instructions are not permitted (especially those—including I/O operations—that could alter the global state of the machine), some memory areas cannot be accessed, etc. User-mode capabilities of the CPU are typically a subset of those available in kernel mode, but in some cases, such as hardware emulation of non-native architectures, they may be significantly different from those available in standard kernel mode. Some CPU architectures support more modes than those, often with a hierarchy of privileges. These architectures are often said to have ring-based security, wherein the hierarchy of privileges resembles a set of concentric rings, with the kernel mode in the center. Multics hardware was the first significant implementation of ring security, but many other hardware platforms have been designed along similar lines, including the Intel 80286 protected mode, and the IA-64 as well, though it is referred to by a different name in these cases. Mode protection may extend to resources beyond the CPU hardware itself. Hardware registers track the current operating mode of the CPU, but additional virtual-memory registers, page-table entries, and other data may track mode identifiers for other resources. For example, a CPU may be operating in Ring 0 as indicated by a status word in the CPU itself, but every access to memory may additionally be validated against a separate ring number for the virtual-memory segment targeted by the access, and/or against a ring number for the physical page (if any) being targeted. This has been demonstrated with the PSP handheld system. Hardware that meets the Popek and Goldberg virtualization requirements makes writing software to efficiently support a virtual machine much simpler. Such a system can run software that "believes" it is running in supervisor mode, but is actually running in user mode. == Architectures == Several computer systems introduced in the 1960s, such as the IBM System/360, DEC PDP-6/PDP-10, the GE-600/Honeywell 6000 series, and the Burroughs B5000 series and B6500 series, support two CPU modes; a mode that grants full privileges to code running in that mode, and a mode that prevents direct access to input/output devices and some other hardware facilities to code running in that mode. The first mode is referred to by names such as supervisor state (System/360), executive mode (PDP-6/PDP-10), master mode (GE-600 series), control mode (B5000 series), and control state (B6500 series). The second mode is referred to by names such as problem state (System/360), user mode (PDP-6/PDP-10), slave mode (GE-600 series), and normal state (B6500 series); there are multiple non-control modes in the B5000 series. === RISC-V === RISC-V has three main CPU modes: User Mode (U), Supervisor Mode (S), and Machine Mode (M). Virtualization is supported via an orthogonal CSR setting instead of a fourth mode.
Weibo (Chinese: 微博; pinyin: Wēibó), or Sina Weibo (Chinese: 新浪微博; pinyin: Xīnlàng Wēibó), is a Chinese microblogging (weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 582 million monthly active users (252 million daily active users) as of Q1 2022. The platform has been highly successful but has faced criticism for heavy censorship. Sina had gone public on the Nasdaq in 2000. In March 2014, Sina announced a spinoff of Weibo and filed an IPO under the symbol WB. Sina carved out 11% of Weibo in the IPO, with Alibaba owning 32% post-IPO. The company began trading publicly on 17 April 2014. In March 2017, Sina launched Sina Weibo International Version. In November 2018, Sina Weibo suspended its registration function for minors under the age of 14. In July 2019, Sina Weibo announced that it would launch a two-month campaign to clean up pornographic and vulgar information, named "Project Deep Blue" (蔚蓝计划). On 29 September 2020, the company announced it would go private again due to rising tensions between the US and China. == Name == "Weibo" (微博) is the Chinese word for "microblog". Sina Weibo launched its new domain name weibo.com on 7 April 2011, deactivating and redirecting from the old domain, t.sina.com.cn, to the new one. Due to its popularity, the media sometimes refers to the platform simply as "Weibo", despite the numerous other Chinese microblogging services including Tencent Weibo, Sohu Weibo, and NetEase Weibo. However, the latter three have stopped providing services. == Background == Sina Weibo is a platform based on fostering user relationships to share, disseminate, and receive information. Through the website or the mobile app, users can upload pictures and videos publicly for instant sharing, with other users being able to comment with text, pictures and videos, or use a multimedia instant messaging service. The company initially invited a large number of celebrities to join the platform at the beginning and has since invited many media personalities, government departments, businesses and non-governmental organizations to open accounts for the purpose of publishing and communicating information. To avoid the impersonation of celebrities, Sina Weibo uses verification symbols; celebrity accounts have an orange letter "V" and organizations' accounts have a blue letter "V". Sina Weibo has more than 500 million registered users; out of these, 313 million are monthly active users, 85% use the Weibo mobile app, 70% are college-aged, 50.10% are male and 49.90% are female. There are over 100 million messages posted by users each day. With more than 100 million followers, actress Xie Na holds the record for the most followers on the platform. Despite fierce competition among Chinese social media platforms, Sina Weibo remains the most popular. == History == After the July 2009 Ürümqi riots, China shut down most domestic microblogging services, including Fanfou, the very first weibo service. Many popular non-China-based microblogging services like Twitter, Facebook, and Plurk have since been blocked. Sina Corporation CEO Charles Chao considered this to be an opportunity, and on 14 August 2009, Sina launched the tested version of Sina Weibo. Basic functions including message, private message, comment and reposting were made available that September. A Sina Weibo–compatible API platform for developing third-party applications was launched on 28 July 2010. On 1 December 2010, the website experienced an outage, which administrators later said was due to the ever-increasing numbers of users and posts. Registered users surpassed 100 million in February 2011. Since 23 March 2011, t.cn has been used as Sina Weibo's official shortened URL in lieu of sinaurl.cn. On 7 April 2011, weibo.com replaced t.sina.com.cn as the new main domain name used by the website. The official logo was also updated. In June 2011, Sina announced an English-language version of Sina Weibo would be developed and launched, though content would still be governed by Chinese law. On 11 January 2013, Sina Weibo and Alibaba China (a subsidiary of Alibaba Group) signed a strategic cooperation agreement. With more and more foreign celebrities using Sina Weibo, language translation has become an urgent need for Chinese users who wish to communicate with their idols online, especially Korean. In January 2013, Sina Weibo and NetEase.com announced that they had reached a strategic cooperation agreement. When users browse foreign language content, they can now directly obtain translation results through the YouDao Dictionary. The Sina Weibo financial report in February 2013 showed that its total revenue was approximately US$66 million and that the number of registered users had exceeded the 500 million mark. In April 2013, Sina officially announced that Sina Weibo had signed a strategic cooperation agreement with Alibaba. The two sides conducted in-depth cooperation in areas such as user account interoperability, data exchange, online payment, and internet marketing. At the same time, Sina announced that Alibaba, through its wholly owned subsidiary, had purchased the preferred shares and common shares issued by Sina Weibo Company for US$586 million, which accounted for approximately 18% of Weibo's fully diluted and diluted total shares. === Ownership === On 9 April 2013, Alibaba Group announced that it would acquire 18% of Sina Weibo for US$586 million, with the option to buy up to 30% in the future. Alibaba exercised this option when Weibo was listed on the NASDAQ in April 2014. == Users == According to iResearch's report on 30 March 2011, Sina Weibo had 56.5% of China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu. According to research by Sina Corporation, the number of active users reached over 400 million by Q1 2018, making Sina Weibo the 7th platform with at least 400 million active users, and daily usage increased by 21%. As of 2017, approximately 80% of its users were in their 20s and 30s. The top 100 users had over 485 million followers combined. More than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing. Sina executives invited and persuaded many Chinese celebrities to join the platform. Users now include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations, religious figures, government departments, and officials from Hong Kong, Mainland China, Malaysia, Singapore, Taiwan, and Macau, as well as some famous foreign individuals and organizations, including Kevin Rudd, Boris Johnson, David Cameron, Narendra Modi, Toshiba, and the Germany national football team. Sina Weibo has a verification program for known people and organizations. Once an account is verified, a verification badge is added beside the account name. == Features == Many of Sina Weibo's features resemble those of Twitter. A user may post with a 140-character limit (increased to 2,000 as of January 2016 with the exception of reposts and comments). An analysis of 29 million Weibo posts found the median length was 14 characters. Users may mention or talk to other people using "@UserName" formatting, add hashtags, follow other users to make their posts appear in one's own timeline, re-post with "//@UserName" similar to Twitter's retweet function "RT @UserName", select posts for one's favorites list, and verify the account if the user is a celebrity, brand, business or otherwise of public interest. URLs are automatically shortened using the domain name t.cn, akin to Twitter's t.co. Official and third-party applications can access Sina Weibo from other websites or platforms. Users may: Submit up to 18 images/video files in every post Send personal messages to followers Follow others and be followed Post "stories" like on Instagram React to posts using different emojis Receive monetary rewards that can be used in a digital store linked to Weibo View posts identified as "hot" or popular Display the location they post from Hashtags differ slightly between Sina Weibo and Twitter, using the double-hashtag "#HashName#" format (the lack of spacing between Chinese characters necessitates a closing tag). Users can own a hashtag by requesting hashtag monitoring; the company reviews these requests and responds within one to three days. Once a user owns a hashtag, they have access to a wide variety of functions available only to them on the condition that they remain active (less than 1 post per calendar week revokes these privileges). Additionally, comments appear as a list below each post. A commenter can also choose to re-post the comment, quoting the whole original post, to their own page. Unregistered users can only browse a few post
Sanchar Saathi
Sanchar Saathi (lit. 'Communication Partner' or 'Communication Companion') is an Indian state-owned app and web portal, operated by the Department of Telecommunications, designed to assist Indian mobile users in tracking and blocking stolen or lost mobile devices. In late 2025, a government order requiring Sanchar Saathi to be pre-installed on all mobile devices sold nationwide, with explicit provisions on preventing users from deleting the app or disabling any of its broad functionalities, triggered widespread backlash. The order was subsequently withdrawn. == Background == The Telecommunications Act 2023 introduced an exceptionally broad definition of the term "telecommunications" and conferred wide-ranging powers on the government. Although the Department of Telecommunications (DoT) assured reporters that this definition would not be used to justify government overreach, a November 2024 amendment to the Telecom Cyber Security Rules expanded it further and introduced the concept of the Telecommunication Identifier User Entity (TIEU), enabling users to be personally identified through their phone numbers. Sanchar Saathi was launched amid a widespread rise in cybercrime and hacking, as part of the Indian government's effort to prevent stolen phones from being used for fraud and to promote a state-backed application. In an official statement, the DoT said, "India has big second-hand mobile device market. Cases have also been observed where stolen or blacklisted devices are being re-sold. It makes the purchaser abettor in crime and causes financial loss to them." == Launch == Sanchar Saathi was originally launched as a web portal in May 2023. It was later launched as a mobile app in January 2025. Describing itself as a "citizen-centric" safety tool, Sanchar Saathi allows users to check a device's IMEI, report and block lost or stolen phones, and flag suspected fraud communications. Under Sanchar Saathi's privacy policy, it can make and manage phone calls, view and send messages, read call logs, access photos and files, access the location and camera of the device in which the app is used, as well as read and write into the device's storage. According to official government data, by December 2025, the Sanchar Saathi app had helped recover more than 700,000 lost and stolen mobile devices across India. Users report around 2,000 fraud incidents through the app each day. == Pre-installation controversy == On 28 November 2025, the Bharatiya Janata Party government, led by prime minister Narendra Modi, privately ordered phone manufacturers, including Apple, Samsung, Xiaomi, Vivo, Oppo, among others, to pre-install the Sanchar Saathi app on new devices sold in the country, alongside mandating that old devices get issued a software update for the installation of the app. The order had a 90-day deadline and further included explicit provisions to ensure that the app is to be "readily visible and accessible to the end users at the time of first use or device setup" and that users should neither be able to delete the app nor disable or restrict any of its broad functionalities. The order caused widespread political backlash. K. C. Venugopal, a general secretary of the main opposition party, the Indian National Congress (or simply the Congress), called the order "beyond unconstitutional" and said, "A pre-loaded government app that cannot be uninstalled is a dystopian tool to monitor every Indian. It is a means to watch over every movement, interaction and decision of each citizen", adding, "Big Brother cannot watch us." Another Congress general secretary, Priyanka Gandhi, termed Sanchar Saathi a "snooping app", and attacked the government for "turning this country into a dictatorship". Uddhav Thackeray, former chief minister of Maharashtra, compared Sanchar Saathi to the Pegasus spyware. Sanjay Hegde, a senior advocate at the Supreme Court of India, said "Here in the garb of security, the intrusion is vast, unfettered, unguided and is totally disproportionate. The app ought to be struck down on that account". The Internet Freedom Foundation (IFF), an Indian digital rights advocacy organisation, said, "Forcing every smartphone to carry a permanent government app for a simple verification task is excessive and violates the Puttaswamy proportionality standard", referring to Puttaswamy v. Union of India, a 2017 landmark decision of the Supreme Court, which asserted that the right to privacy should be protected as a fundamental right. The IFF further said, "For this to work in practice, the app will almost certainly need system level or root level access, similar to carrier or OEM system apps, so that it cannot be disabled. That design choice erodes the protections that normally prevent one app from peering into the data of others, and turns Sanchar Saathi into a permanent, non-consensual point of access sitting inside the operating system of every Indian smartphone user." Moreover, the organisation said that while the app was being "framed as a benign IMEI checker", a server-side update could allow the app to engage in "client side scanning for 'banned' applications, flag VPN usage, correlate SIM activity, or trawl SMS logs in the name of fraud detection. Nothing in the order constrains these possibilities." In reaction to the controversy, Jyotiraditya Scindia, the union minister of communications, said, "There is no snooping or call monitoring", adding, "Obviously you can delete it. There is no problem. This is a matter of customer protection. It is not mandatory. If you don't want to register, and don't want to use the app, don't use it; don't register, and it will lay dormant." Scindia compared the app to other pre-installed mobile apps such as Google Maps, which he said could be deleted if users wished so. However, contrary to Scindia's statement, on many phone brands, such pre-installed apps cannot be deleted, although users can disable them. Furthermore, upon enquiry, Scindia did not clarify whether his remarks applied to the app after the order took effect, making no comment on the provision in the order that would prevent users from deleting the app. When Congress member Renuka Chowdhury submitted an adjournment motion notice in the Rajya Sabha seeking the suspension of all other matters to discuss the Sanchar Saathi issue, Kiren Rijiju, the union minister of parliamentary affairs, accused the opposition of "manufacturing issues" to stall session proceedings. By 2 December, it had been reported that Apple did not plan to comply with the order, citing privacy and security concerns for the iOS ecosystem and the fact that the order would violate its internal policy against the pre-installation of third-party software in iPhones. Although it was clarified that Apple did not intend to take the matter to court or publicly oppose the government, it was said that Apple "can't do this. Period." The order would have also required Google to create a custom version of Android solely for India which would include the Sanchar Saathi app, a requirement described to "not be acceptable to the company". Following the backlash, the order was revoked on 3 December 2025. In a press release, the government said, "Given Sanchar Saathi's increasing acceptance, Government has decided not to make the pre-installation mandatory for mobile manufacturers".
Nice (app)
Nice is a photo-sharing mobile app developed by Nice App Mobile Technology Co., Ltd. (Chinese: 北京极赞科技有限公司) in China. The app allows users to tag specific locations on images, enabling detailed labeling of items such as clothing and accessories. The company received a $36 million investment in C-round funding in 2014. Nice had 30 million registered users and 12 million active users as of late 2015. As of January 2024, it remained a popular app, the 6th most-downloaded in the iOS App Store for China. == Official website == Official website
Noom
Noom is an American privately held digital health company that provides weight management and behavioral health services through a subscription-based mobile application. Founded in 2008, the company combines behavior change psychology with access to weight loss medications and dietary supplements. The platform incorporates elements of cognitive behavioral therapy (CBT) and goal-setting strategies, and its programs are designed to support users in developing healthier habits. In addition to its weight management services, Noom has expanded to offer products related to stress management and general wellness. Noom has received both praise and criticism. Supporters cite its focus on mental and behavioral aspects of health, while critics have raised concerns about the accuracy of its calorie goals, the use of algorithmically determined weight loss targets, and questions about the qualifications of some of its coaching staff. == History == Noom was founded in 2008 by friends Artem Petakov and Saeju Jeong. The company's mobile app officially launched in 2016. In 2025, Noom relocated its headquarters from New York City to Princeton, New Jersey. Petakov, a former software engineer at Google, currently leads Noom Ventures, while Jeong serves as Noom's Chairman. In 2023, Geoff Cook was appointed CEO of Noom. In 2019, Noom partnered with Novo Nordisk to offer patients prescribed the diabetes medication Saxenda one year of free access to the Noom platform. In 2020, Noom reported $400 million in revenue. As of April 2021, the company stated it employed approximately 3,000 people, including 2,700 coaches. == Services == === Noom App === The Noom app is the primary platform through which users engage with the company's services. Upon creating an account, users are prompted to provide physical information such as weight, height, and age, along with experiential data including lifestyle habits, personal goals, and perceived obstacles. Users log their meals and physical activity, and in return, the app delivers feedback through multiple channels: algorithmically generated insights, guidance from a human coach, peer interaction, educational articles, and interactive quizzes. The app has been reviewed by a range of media outlets, including newspapers such as the Chicago Tribune and USA Today; health information sources such as WebMD; and lifestyle magazines including Good Housekeeping. === Other services === In 2024, Noom launched Noom Vibe, a mobile application that encourages users to develop healthy habits by awarding "vibes"—a form of points—for activities such as walking or meeting step goals. That same year, Noom introduced a 3D body scanning feature within its app, designed to help users monitor physical changes and prevent muscle atrophy during weight loss. Also in 2024, Noom began offering a compounded GLP-1 medication as part of its weight management program. The formulation includes the same active ingredient found in the anti-obesity medications Wegovy and Ozempic. == Research == In 2016, a study published in Scientific Reports analyzed data from approximately 36,000 users of the Noom app, of whom 78% were female and 22% male. The data were collected between October 2012 and April 2014. To be included in the analysis, users had to log their weight at least twice per month over a period of six consecutive months. The study found that 78% of participants self-reported weight loss while using the app. The median duration of weight reporting was 267 days (approximately nine months). The frequency of data logging was positively correlated with weight loss. Additionally, male users had a higher average starting BMI and reported greater average weight loss compared to female users. In 2017, the Centers for Disease Control and Prevention (CDC) recognized Noom as a certified diabetes prevention program, making it the first mobile health application to receive such designation. == Criticisms == === Health programs === Noom has been criticized for promoting elements of diet culture in its advertising campaigns. The app has also faced criticism for setting calorie goals that some users and experts have deemed inappropriately low, and for employing coaches who may lack formal qualifications as registered dietitians. Coaching has been described as relying heavily on canned responses. Upon sign-up, users are prompted to complete a questionnaire consisting of over 50 questions, which is used to generate a personalized program. In 2021, the UK-based organization Privacy International alleged that Noom, along with other diet platforms, used such lengthy surveys to attract users but did not always tailor the resulting programs to the collected data. The organization claimed that many users received the same or highly similar programs regardless of their answers. It also raised concerns about the handling of potentially sensitive health data, alleging a lack of transparency regarding the sharing of such data with third parties, including Facebook, potentially in violation of the European General Data Protection Regulation (GDPR). In a follow-up investigation in 2023, Privacy International reported that Noom had made "significant positive changes" to its data handling practices. However, the organization noted that data was still being shared with Facebook and concluded that "there is still room for improvement." === Billing issues lawsuit === In August 2020, the Better Business Bureau (BBB) issued a warning to consumers regarding Noom's subscription practices. The BBB reported that numerous customers had filed complaints about difficulties canceling their subscriptions after the free trial period, as well as challenges in contacting the company to request refunds. In February 2022, Noom agreed to a $62 million settlement in a class-action lawsuit that alleged the company had used deceptive billing practices related to automatic subscription renewals. Qualifying claimants received approximately $167 each. During the case, a former senior software engineer at Noom testified that the cancellation process was intentionally designed to be difficult, with the goal of generating revenue from customers who failed to cancel in time. In response, Noom stated that it had taken steps to improve transparency around its pricing and policies, including the implementation of self-service cancellation tools.