Active networking

Active networking

Active networking is a communication pattern that allows packets flowing through a telecommunications network to dynamically modify the operation of the network. Active network architecture is composed of execution environments (similar to a unix shell that can execute active packets), a node operating system capable of supporting one or more execution environments. It also consists of active hardware, capable of routing or switching as well as executing code within active packets. This differs from the traditional network architecture which seeks robustness and stability by attempting to remove complexity and the ability to change its fundamental operation from underlying network components. Network processors are one means of implementing active networking concepts. Active networks have also been implemented as overlay networks. == What does it offer? == Active networking allows the possibility of highly tailored and rapid "real-time" changes to the underlying network operation. This enables such ideas as sending code along with packets of information allowing the data to change its form (code) to match the channel characteristics. The smallest program that can generate a sequence of data can be found in the definition of Kolmogorov complexity. The use of real-time genetic algorithms within the network to compose network services is also enabled by active networking. == How it relates to other networking paradigms == Active networking relates to other networking paradigms primarily based upon how computing and communication are partitioned in the architecture. === Active networking and software-defined networking === Active networking is an approach to network architecture with in-network programmability. The name derives from a comparison with network approaches advocating minimization of in-network processing, based on design advice such as the "end-to-end argument". Two major approaches were conceived: programmable network elements ("switches") and capsules, a programmability approach that places computation within packets traveling through the network. Treating packets as programs later became known as "active packets". Software-defined networking decouples the system that makes decisions about where traffic is sent (the control plane) from the underlying systems that forward traffic to the selected destination (the data plane). The concept of a programmable control plane originated at the University of Cambridge in the Systems Research Group, where (using virtual circuit identifiers available in Asynchronous Transfer Mode switches) multiple virtual control planes were made available on a single physical switch. Control Plane Technologies (CPT) was founded to commercialize this concept. == Fundamental challenges == Active network research addresses the nature of how best to incorporate extremely dynamic capability within networks. In order to do this, active network research must address the problem of optimally allocating computation versus communication within communication networks. A similar problem related to the compression of code as a measure of complexity is addressed via algorithmic information theory. One of the challenges of active networking has been the inability of information theory to mathematically model the active network paradigm and enable active network engineering. This is due to the active nature of the network in which communication packets contain code that dynamically change the operation of the network. Fundamental advances in information theory are required in order to understand such networks. == Nanoscale active networks == As the limit in reduction of transistor size is reached with current technology, active networking concepts are being explored as a more efficient means accomplishing computation and communication. More on this can be found in nanoscale networking.

Fatsecret

Fatsecret, commonly styled as fatsecret, is a mobile application, website and API that helps people achieve their weight loss goals and find accurate nutrition information. It also offers a weight loss clinic with coaching and medically supported programs. The platform powers global health apps. == History == Fatsecret was founded in 2006 in Melbourne, Australia by Lenny Moses and Rodney Moses. As of 2019, Lenny serves as the company's CEO. The company is known for its calorie counting and meal tracking app, and by April 2016, the company claimed to have 45 million users of its services. In August 2018, a premium version of its app was released. Since August 2009, the company has operated the Fatsecret Platform API, which allows access to its global food and nutrition database. Fatsecret reportedly had 900,000 downloads of its app in January 2020. In an analysis of several Health & Fitness app subcategories for the United States in January 2021, Fatsecret was reported to have the highest 30 day user retention rate of top Calorie Counter + Meal Planner for Weight Loss apps.

Tropical cryptography

In tropical analysis, tropical cryptography refers to the study of a class of cryptographic protocols built upon tropical algebras. In many cases, tropical cryptographic schemes have arisen from adapting classical (non-tropical) schemes to instead rely on tropical algebras. The case for the use of tropical algebras in cryptography rests on at least two key features of tropical mathematics: in the tropical world, there is no classical multiplication (a computationally expensive operation), and the problem of solving systems of tropical polynomial equations has been shown to be NP-hard. == Basic Definitions == The key mathematical object at the heart of tropical cryptography is the tropical semiring ( R ∪ { ∞ } , ⊕ , ⊗ ) {\displaystyle (\mathbb {R} \cup \{\infty \},\oplus ,\otimes )} (also known as the min-plus algebra), or a generalization thereof. The operations are defined as follows for x , y ∈ R ∪ { ∞ } {\displaystyle x,y\in \mathbb {R} \cup \{\infty \}} : x ⊕ y = min { x , y } {\displaystyle x\oplus y=\min\{x,y\}} x ⊗ y = x + y {\displaystyle x\otimes y=x+y} It is easily verified that with ∞ {\displaystyle \infty } as the additive identity, these binary operations on R ∪ { ∞ } {\displaystyle \mathbb {R} \cup \{\infty \}} form a semiring.

SFINKS

Sfinks (Polish for "Sphynx") was also the initial name of the Janusz A. Zajdel Award In cryptography, SFINKS is a stream cypher algorithm developed by An Braeken, Joseph Lano, Nele Mentens, Bart Preneel, and Ingrid Verbauwhede. It includes a message authentication code. It has been submitted to the eSTREAM Project of the eCRYPT network. In 2005, Nicolas T. Courtois noted that, while the cipher is elegant and secure against some simple algebraic attacks, it is vulnerable to more elaborate known attacks.

Social advertising (social relationships)

Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google, Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. == Social targeting == Since a pair of consumers connected via a relationship are more likely to be similar than an unconnected pair, information about such relationships can be used to infer characteristics of consumers useful for targeting. For example, predictions of an individual's home location can be improved using geographic information about their peers. Existing advertising platforms can allow advertisers to explicitly target the peers (e.g., Facebook friends, Twitter followers) of consumers who have a known affiliation with their brand. Thus, one way social advertising is expected to be effective is because social networks encode information about unobserved characteristics of consumers, including their susceptibility to adopt a product and to influence their peers to adopt. Social advertisement targets audiences' demographics based on customers browsing histories. This helped companies understand users' interests and target a specific group of users. Whether it is location or personal interest, different categories of companies can make the consumers on social media rely heavily on their advertisements. This is one of the reasons why social advertising has grown over time. Targeting their audience to real life stakeholders generally increase the attention of the advertised deal which brings up more profits for companies. Subsequently, the psychological effects that social media gives off to its users play a huge role in advertisement companies keeping their customers online. One of the main reasons users rely on social media is because it's a source of entertainment that provides them with a feeling of inclusiveness. In making the customers feel the inclusiveness, social advertising targeting a specific group of users is presented as if these advertisements are customized for the users in their perspective making them feel the attention that they do not often feel in the real world. You can use Social signals checker tool to find more information about links. Social signals are metrics that measure how much people interact with your content on social media. From likes, to shares, to comments; each of these signals contributes to an overall number that tells search engines like Google how much people like your content. The more social signals your website gets, the more likely it is to rank higher in Google. The reason for this is two-fold. First, social media is used by millions of people every day, and if your content is being shared and interacted with on these sites, it shows that it’s worthy of being seen. And second, social media sites are highly trusted by Google. So if you can get your content seen and interacted with on these platforms, you’ll be off to a great start. == Social cues in advertisements == Social ads often include information about the affiliation of a peer with an advertised entity. For example, a social ad might indicate a friend has endorsed a product, highly rated a restaurant, or watched a particular film. In fact, some definitions make these personalized social signals a necessary condition for the advertising being social advertising. Inclusion of personalized social signals creates a channel for social influence. Experiments that remove peers' names or images from social advertisements provide evidence that their presence increases proximal outcomes (e.g., clicks on advertisements). This is technically how trends are started on social media. Since social media links a single profile to thousands of other accounts some being real-life friends or even acquaintances, the opinions and the bias a user has for other users who are also a customer of an advertisement on the feed can heavily affect whether to click on the advertisement or not. Once this pattern continues, the brand benefits from increased customers, profit, and attention. Social networking can spread rapidly because 71 percent of the world's population contributes and uses social media which means social advertising gives companies a better marketing technique than a physical poster advertisement. == Word of mouth == Advertisers often attempt to use word of mouth to affect consumers and their decisions to adopt products and services. Ads and other inducements targeted at a seed set of individuals can be designed to produce a larger cascade of adoption through influence. Businesses are also using social media to attempt to identify and persuade influential consumers to spread positive messages about their products or services. Consequently, not only on social platforms but also in physical settings, users start talking to each other. When individuals develop an intimate relationship with each other, it is quite heavily based on shared characteristics, interests, and personalities. If one social media user becomes a regular customer to a well-known company that advertises often, there is a higher chance that all the other people who have intimate relationships with that one customer will be exposed to the online advertisement more than another user who might be completely new to a brand that is being advertised on screen. In reality, this happens to not only one user but to most of the users which mean a single brand advertisement online can have to potential of being talked about between billions and trillions of people all around the globe. == Relationship marketing == To accurately conduct relationship marketing, businesses must develop and manage six marketplaces: internal, customer, referral, supplier, influencer and employee. To maintain relationship marketing, customers often see social media influencers getting free sponsorships or PR boxes just to advertise their products. At times, users who become customers through these social influencers will get a better deal than regular customers which stands as a very commonly used marketing technique. By doing this, users think they are receiving special treatment when in reality it very much benefits social influencers and brands. Especially for brands that are just starting, they use this marketing technique so that their names can be out there, and people will start talking, which is their initial goal.

Conservative morphological anti-aliasing

Conservative morphological anti-aliasing (CMAA) is an antialiasing technique originally developed by Filip Strugar at Intel. CMAA is an image-based, post processing technique similar to that of morphological antialiasing. CMAA uses 4 main steps which are image analysis for color discontinuities, locally dominant edge detection, simple shape handling, and lastly symmetrical long edge shape handling. A couple of years after CMAA was introduced, Intel unveiled an updated version which they named CMAA2.

Cryptographic nonce

In cryptography, a nonce is an arbitrary number that can be used just once in a cryptographic communication. It is often a random or pseudo-random number issued in an authentication protocol to ensure that each communication session is unique, and therefore that old communications cannot be reused in replay attacks. Nonces can also be useful as initialization vectors and in cryptographic hash functions. == Definition == A nonce is an arbitrary number used only once in a cryptographic communication, in the spirit of a nonce word. They are often random or pseudo-random numbers. Many nonces also include a timestamp to ensure exact timeliness, though this requires clock synchronisation between organisations. The addition of a client nonce ("cnonce") helps to improve the security in some ways as implemented in digest access authentication. To ensure that a nonce is used only once, it should be time-variant (including a suitably fine-grained timestamp in its value), or generated with enough random bits to ensure an insignificantly low chance of repeating a previously generated value. Some authors define pseudo-randomness (or unpredictability) as a requirement for a nonce. Nonce is a word dating back to Middle English for something only used once or temporarily (often with the construction "for the nonce"). It descends from the construction "then anes" ("the one [purpose]"). A false etymology claiming it to stand for "number used once" or similar is incorrect. == Usage == === Authentication === Authentication protocols may use nonces to ensure that old communications cannot be reused in replay attacks. For instance, nonces are used in HTTP digest access authentication to calculate an MD5 digest of the password. The nonces are different each time the 401 authentication challenge response code is presented, thus making replay attacks virtually impossible. The scenario of ordering products over the Internet can provide an example of the usefulness of nonces in replay attacks. An attacker could take the encrypted information and—without needing to decrypt—could continue to send a particular order to the supplier, thereby ordering products over and over again under the same name and purchase information. The nonce is used to give 'originality' to a given message so that if the company receives any other orders from the same person with the same nonce, it will discard those as invalid orders. A nonce may be used to ensure security for a stream cipher. Where the same key is used for more than one message and then a different nonce is used to ensure that the keystream is different for different messages encrypted with that key; often the message number is used. Secret nonce values are used by the Lamport signature scheme as a signer-side secret which can be selectively revealed for comparison to public hashes for signature creation and verification. === Hashing === Nonces are used in proof-of-work systems to vary the input to a cryptographic hash function so as to obtain a hash for a certain input that fulfils certain arbitrary conditions. In doing so, it becomes far more difficult to create a "desirable" hash than to verify it, shifting the burden of work onto one side of a transaction or system. For example, proof of work, using hash functions, was considered as a means to combat email spam by forcing email senders to find a hash value for the email (which included a timestamp to prevent pre-computation of useful hashes for later use) that had an arbitrary number of leading zeroes, by hashing the same input with a large number of values until a "desirable" hash was obtained. Similarly, the Bitcoin blockchain hashing algorithm can be tuned to an arbitrary difficulty by changing the required minimum/maximum value of the hash so that the number of bitcoins awarded for new blocks does not increase linearly with increased network computation power as new users join. This is likewise achieved by forcing Bitcoin miners to add nonce values to the value being hashed to change the hash algorithm output. As cryptographic hash algorithms cannot easily be predicted based on their inputs, this makes the act of blockchain hashing and the possibility of being awarded bitcoins something of a lottery, where the first "miner" to find a nonce that delivers a desirable hash is awarded bitcoins.