Social media in the financial services sector refers to the use of social media by the financial services sector to promote and distribute financial services. Social media is used in various aspects of the financial industry including customer service, marketing, and product development. It has enabled financial institutions to extend their reach through direct and real-time communication with customers, fostering more personal connections. It also allows individuals to talk to other individuals creating lending and trading via social groups as well as developing new financial services by fintech startup companies. In terms of marketing, social media is utilized by both traditional financial companies as well as disruptive fintech companies such as peer-to-peer lending (P2P) companies. The financial industry has used information technology since its inception in the 1960s and social media fits in with this ongoing development. Larger, traditional financial firms have integrated social media into their marketing strategies. Companies in the financial sector are subject to strict regulations that include how they use social media. In the United States, the Financial Industry Regulatory Authority (FINRA) is a key regulator that sets rules how financial firms can interact with consumers. This includes ensuring that social media posts follow financial advertising rules, such as being fair and balanced and not providing misleading information, and that financial advice is not provided by unqualified personnel, such as influencers. == History == In 2003, at the beginning of social media development, MySpace was founded as a "social networking service." It allowed people to create a profile, connect with other people, and post videos, pictures, and songs. As MySpace grew in popularity, it attracted interest from companies wishing to promote their brands on the social platform. They were joined by Facebook and in 2010 by Instagram. Financial service firms were initially slow to adapt to promotion via social media but soon joined other big firms after they saw the success other industries had in engaging with younger people. == Uses == === Branding === While companies are able to connect with more people remotely through providing online financial services, their branding strategy has shifted from customized to standardized. Prior to the outbreak of technology, most banks used customized branding where they targeted only customers in their regions. Businesses can now use technology to operate beyond their geographic location and maintain a consistent image across multiple countries with standardized branding. By being able to extend a consistent brand reputation across a wider geographic location, financial services companies can take advantage of economies of scale in advertising cost, lower administrative complexity, lower entry into new markets, and improved cross-border learning within the company. === Customer engagement === Online banking reduced face-to-face interaction between customers and their banks. Most banking transactions can now be conducted online or through mobile devices, rather than at a local branch with a teller. Social media provides a channel for firms to maintain personal contact with customers, replicating some of the interaction that was previously available at local branches. For example, a bank's Facebook page may feature an employee profile describing their job duties, which serves to present a more human face for larger institutions. === Lending === Social media is a core marketing channel for online peer-to-peer lending as well as small business lenders. Since these companies operate exclusively online, it makes sense for them to market online through social media channels. They are able to grow and find new lenders and buyers by utilizing social networks. === Trading === Social trading is an alternative way of analyzing financial data by looking at what other traders are doing and comparing, copying and discussing their techniques and strategies. Prior to the advent of social trading, investors and traders were relying on fundamental or technical analysis to form their investment decisions. Using social trading investors and traders could integrate into their investment decision-process social indicators from trading data-feeds of other traders. Investors also use platform like Reddit, Signal messaging or WeChat to create social communities to discuss investments and finance. In some cases they use this to join together using meme stocks to move financial markets, such as the 2021 GameStop short squeeze incident. They can also use social groups to launch and promote new products such as cryptocurrencies. Investing application like WeBull incorporate a forum style messaging system on each stock that is available for trading. Financial brokers such as Fidelity Investments, Interactive Brokers, and E-Trade have moved to incorporate community features in their investment apps. == Regulations == The use of social media by investors and financial services professionals for business purposes is subject to regulatory oversight, in the United States this is done primarily by the Financial Industry Regulatory Authority (FINRA). FINRA's rules, designed to protect investors from misleading information in all communications and this also applies to social media communications. This includes ensuring that social media posts follow financial advertising rules, such as being fair and balanced and not providing misleading information, and that advice is not provided by unqualified personnel, such as influencers and bank staff acting in a personal capacity. Financial firms have to maintain books and records of all interaction with customers and this includes social media. == New products and services == Social media has created entirely new products for the financial services sector, revolutionizing products and developing new industries through the merging of social technology and financial services. Fintech startups use social media to promote products to get them established. Several developing nations have used social media to leapfrog traditional financial technology; for example, WeChat Pay, which developed from the Chinese WeChat social media platform, became a major payment system in China within a few years. In 2015, according to consulting firm Accenture, 390 million people in China had registered to use mobile banking. This figure is more than the population of the United States. In the United States, the fintech company Venmo combines technology and financial services on a social platform. Other financial technology companies that have used social media to develop or promote financial products include: Lending Club – One of the first peer-to-peer lending businesses OnDeck Capital – A US online-only lending business Funding Circle – A UK-based online lending company Wise – A global online money transfers company Kabbage – A US online unsecured loan company later acquired by American Express Avant – A US online unsecured loan company Zopa – A UK online neobank providing peer-to-peer lending == Risks == === Reputational damage === Due to the real-time nature of social media, financial services companies can be impacted by potential reputational issues. Any negative experience by customers can easily be shared online and could become a viral phenomenon, those comments could likely have a detrimental effect on the company’s stock price and reputation. On the other hand, any positive experience a customer has can also be shared online. However, positive experiences are much less likely to become viral. === Scams === The nature of social media makes it easy to target individuals without being seen by the wider community, this allows scammers to target individuals. Example include romance scams such as the pig butchering scam where an individual is tricked to transfer funds or assets to the scammer over social media making it hard for law enforcement to track them or recover funds. === Customer privacy === Customer privacy is important for the financial services industry. It is critical that customer information such as a bank account numbers and other personal information is kept private. However, this information can be leaked if for example, a customer is unhappy with a bank’s service, they may tweet at the bank expressing their frustrations and include their name and account number.
Scene text
Scene text is text that appears in an image captured by a camera in an outdoor environment. The detection and recognition of scene text from camera captured images are computer vision tasks which became important after smart phones with good cameras became ubiquitous. The text in scene images varies in shape, font, colour and position. The recognition of scene text is further complicated sometimes by non-uniform illumination and focus. To improve scene text recognition, the International Conference on Document Analysis and Recognition (ICDAR) conducts a robust reading competition once in two years. The competition was held in 2003, 2005 and during every ICDAR conference. International association for pattern recognition (IAPR) has created a list of datasets as Reading systems. == Text detection == Text detection is the process of detecting the text present in the image, followed by surrounding it with a rectangular bounding box. Text detection can be carried out using image based techniques or frequency based techniques. In image based techniques, an image is segmented into multiple segments. Each segment is a connected component of pixels with similar characteristics. The statistical features of connected components are utilised to group them and form the text. Machine learning approaches such as support vector machine and convolutional neural networks are used to classify the components into text and non-text. In frequency based techniques, discrete Fourier transform (DFT) or discrete wavelet transform (DWT) are used to extract the high frequency coefficients. It is assumed that the text present in an image has high frequency components and selecting only the high frequency coefficients filters the text from the non-text regions in an image. == Word recognition == In word recognition, the text is assumed to be already detected and located and the rectangular bounding box containing the text is available. The word present in the bounding box needs to be recognized. The methods available to perform word recognition can be broadly classified into top-down and bottom-up approaches. In the top-down approaches, a set of words from a dictionary is used to identify which word suits the given image. Images are not segmented in most of these methods. Hence, the top-down approach is sometimes referred as segmentation free recognition. In the bottom-up approaches, the image is segmented into multiple components and the segmented image is passed through a recognition engine. Either an off the shelf Optical character recognition (OCR) engine or a custom-trained one is used to recognise the text.
Plumbr
Plumbr was an Estonian software product company founded in late 2011 that developed performance monitoring software. The Plumbr product was built on top of a proprietary algorithm that automatically detected the root causes of performance issues by interpreting application performance data. In October 2020, Plumbr was acquired by Splunk. == Products == Plumbr monitored customers' JVM applications for memory leaks, garbage collection pauses and locked threads. Plumbr problem detection algorithms were based on analysis of performance data of thousands of applications. Plumbr consisted of an agent and a portal. Plumbr Agent was attached to application runtime and sent memory usage and garbage collection information to Plumbr Portal. On Plumbr Portal one could see information such as heap and permgen memory usage, garbage collection pauses' and lock contention duration. Clients that were not able to send data to third parties could order a self-hosted portal and have a full solution in-house. In case of performance incidents Plumbr provided its users with information on problem severity and problem's root cause location in source code or runtime configuration, and listed the steps needed to take to remediate the problem. Clients included NASA, NATO, Dell, HBO, Experian, EMC Corporation.
Native cloud application
A native cloud application (NCA) is a type of computer software that natively utilizes services and infrastructure from cloud computing providers such as Amazon EC2, Force.com, or Microsoft Azure. NCAs exhibit a combined usage of the three fundamental technologies: Computational grid - loosely, e.g. MapReduce Data grids (e.g. distributed in-memory data caches) Auto-scaling on any managed infrastructure
DaVinci (software)
DaVinci was a development tool produced by Incross, which aimed at creating HTML5 mobile applications and media content. It included a jQuery framework and a JavaScript library that enabled developers and designers to craft web applications designed for mobile devices with a user experience similar to native applications. Business applications, games, rich media content, such as HTML5 multi-media magazines, advertisements, and animation, may be produced with the tool. DaVinci was based on standard web technology – including HTML5, CSS3, and JavaScript. == Features == DaVinci comprised DaVinci Studio and DaVinci Animator, which handled application programming and UI design. The tool had a WYSIWYG authoring environment. Open-source libraries, such as KnockOut, JsRender/JsViews, Impress.js, and turn.js, were included in the tool. Other open-source frameworks could also be integrated. The Model View Controller (MVC) and Data Binding in JavaScript could be handled through DaVinci's Data-Set Editor. In this mode, view components and model data could be visually bound, which allowed users to create web applications with server-integrated UI components without coding. Additionally, DaVinci included an N-Screen editor, which automatically adjusted designs and functionalities to fit the screen sizes of various devices, including smartphones, tablet PCs, and TVs. == DaVinci and jQuery == In collaboration with the jQuery Foundation, DaVinci played a significant role in hosting the first jQuery conference in an Asian district, which took place on November 12, 2012, in Seoul, South Korea. The conference showcased how DaVinci could be utilized in application development demonstrations.
Physics-informed neural networks
In machine learning, physics-informed neural networks (PINNs), also referred to as theory-trained neural networks (TTNs), are a type of universal function approximator that can embed the knowledge of any physical laws that govern a given data-set in the learning process, and can be described by partial differential equations (PDEs). Low data availability for some biological and engineering problems limit the robustness of conventional machine learning models used for these applications. The prior knowledge of general physical laws acts in the training of neural networks (NNs) as a regularization agent that limits the space of admissible solutions, increasing the generalizability of the function approximation. This way, embedding this prior information into a neural network results in enhancing the information content of the available data, facilitating the learning algorithm to capture the right solution and to generalize well even with a low amount of training examples. Because they process continuous spatial and time coordinates and output continuous PDE solutions, they can be categorized as neural fields. == Function approximation == Most of the physical laws that govern the dynamics of a system can be described by partial differential equations. For example, the Navier–Stokes equations are a set of partial differential equations derived from the conservation laws (i.e., conservation of mass, momentum, and energy) that govern fluid mechanics. The solution of the Navier–Stokes equations with appropriate initial and boundary conditions allows the quantification of flow dynamics in a precisely defined geometry. However, these equations cannot be solved exactly and therefore numerical methods must be used (such as finite differences, finite elements and finite volumes). In this setting, these governing equations must be solved while accounting for prior assumptions, linearization, and adequate time and space discretization. Recently, solving the governing partial differential equations of physical phenomena using deep learning has emerged as a new field of scientific machine learning (SciML), leveraging the universal approximation theorem and high expressivity of neural networks. In general, deep neural networks could approximate any high-dimensional function given that sufficient training data are supplied. However, such networks do not consider the physical characteristics underlying the problem, and the level of approximation accuracy provided by them is still heavily dependent on careful specifications of the problem geometry as well as the initial and boundary conditions. Without this preliminary information, the solution is not unique and may lose physical correctness. To remedy this, Physics-Informed Neural Networks (PINNs) leverage governing physical equations in neural network training. Namely, PINNs are designed to be trained to satisfy the given training data as well as the imposed governing equations. In this fashion, a neural network can be guided with training datasets that do not necessarily need to be large or complete. An accurate solution of partial differential equations can potentially be found without knowing the boundary conditions. Therefore, with some knowledge about the physical characteristics of the problem and some form of training data (even sparse and incomplete), PINNs may be used for finding an optimal solution with high fidelity. PINNs can be applied to a wide range of problems in computational science, and are a pioneering technology leading to the development of new classes of numerical solvers for PDEs. PINNs can be thought of as a mesh-free alternative to traditional approaches (e.g., CFD for fluid dynamics), and new data-driven approaches for model inversion and system identification. Notably, a trained PINN network can be used to predict values on simulation grids of different resolutions without needing to be retrained. Additionally, the derivatives used in the partial differential equations can be computed using automatic differentiation (AD), which is assessed to be superior to numerical or symbolic differentiation. == Modeling and computation == A general nonlinear partial differential equation can be written as: u t + N [ u ; λ ] = 0 , x ∈ Ω , t ∈ [ 0 , T ] {\displaystyle u_{t}+{\mathcal {N}}[u;\lambda ]=0,\quad x\in \Omega ,\quad t\in [0,T]} where u ( t , x ) {\displaystyle u(t,x)} denotes the solution, N [ ⋅ ; λ ] {\displaystyle {\mathcal {N}}[\cdot ;\lambda ]} is a nonlinear operator parameterized by λ {\displaystyle \lambda } , and Ω {\displaystyle \Omega } is a subset of R D {\displaystyle \mathbb {R} ^{D}} . This general form of governing equations summarizes a wide range of problems in mathematical physics, such as conservative laws, diffusion process, advection-diffusion systems, and kinetic equations. Given noisy measurements of a generic dynamic system described by the equation above, PINNs can be designed to solve two classes of problems: data-driven solutions of partial differential equations data-driven discovery of partial differential equations === Data-driven solution of partial differential equations === The data-driven solution of PDE computes the hidden state u ( t , x ) {\displaystyle u(t,x)} of the system given boundary data and/or measurements z {\displaystyle z} , and fixed model parameters λ {\displaystyle \lambda } . We solve: u t + N [ u ] = 0 , x ∈ Ω , t ∈ [ 0 , T ] {\displaystyle u_{t}+{\mathcal {N}}[u]=0,\quad x\in \Omega ,\quad t\in [0,T]} . by defining the residual f ( t , x ) {\displaystyle f(t,x)} as: f := u t + N [ u ] {\displaystyle f:=u_{t}+{\mathcal {N}}[u]} , and approximating u ( t , x ) {\displaystyle u(t,x)} by a deep neural network. This network can be differentiated using automatic differentiation. The parameters of u ( t , x ) {\displaystyle u(t,x)} and f ( t , x ) {\displaystyle f(t,x)} can be then learned by minimizing the following loss function L tot {\displaystyle L_{\text{tot}}} : L tot = L u + L f {\displaystyle L_{\text{tot}}=L_{u}+L_{f}} where: L u = ‖ u − z ‖ Γ {\displaystyle L_{u}=\Vert u-z\Vert _{\Gamma }} is the error between the PINN u ( t , x ) {\displaystyle u(t,x)} and the set of boundary conditions and measured data on the set of points Γ {\displaystyle \Gamma } where the boundary conditions and data are defined. L f = ‖ f ‖ Γ {\displaystyle L_{f}=\Vert f\Vert _{\Gamma }} is the mean-squared error of the residual function. This second term encourages the PINN to learn the structural information expressed by the PDE during the training process. This approach has been used to yield computationally efficient physics-informed surrogate models with applications in the forecasting of physical processes, model predictive control, multi-physics and multi-scale modeling, and simulation. It has been shown to converge to the solution of the PDE. === Data-driven discovery of partial differential equations === Given noisy and incomplete measurements z {\displaystyle z} of the state of the system, the data-driven discovery of PDEs results in computing the unknown state u ( t , x ) {\displaystyle u(t,x)} and learning model parameters λ {\displaystyle \lambda } that best describe the observed data: u t + N [ u ; λ ] = 0 , x ∈ Ω , t ∈ [ 0 , T ] {\displaystyle u_{t}+{\mathcal {N}}[u;\lambda ]=0,\quad x\in \Omega ,\quad t\in [0,T]} By defining f ( t , x ) {\displaystyle f(t,x)} as: f := u t + N [ u ; λ ] = 0 {\displaystyle f:=u_{t}+{\mathcal {N}}[u;\lambda ]=0} , and approximating u ( t , x ) {\displaystyle u(t,x)} by a deep neural network, f ( t , x ) {\displaystyle f(t,x)} results in a PINN. This network can be derived using automatic differentiation. The parameters of u ( t , x ) {\displaystyle u(t,x)} and f ( t , x ) {\displaystyle f(t,x)} , together with the parameter λ {\displaystyle \lambda } of the differential operator can be then learned by minimizing the following loss function L tot {\displaystyle L_{\text{tot}}} : L tot = L u + L f {\displaystyle L_{\text{tot}}=L_{u}+L_{f}} where: L u = ‖ u − z ‖ Γ {\displaystyle L_{u}=\Vert u-z\Vert _{\Gamma }} , with u {\displaystyle u} and z {\displaystyle z} state solutions and measurements at sparse location Γ {\displaystyle \Gamma } , respectively. L f = ‖ f ‖ Γ {\displaystyle L_{f}=\Vert f\Vert _{\Gamma }} is the residual function. This second term requires the structured information represented by the partial differential equations to be satisfied in the training process. This strategy allows for discovering dynamic models described by nonlinear PDEs assembling computationally efficient and fully differentiable surrogate models that may find application in predictive forecasting, control, and data assimilation. == Extensions and applications == === For piece-wise function approximation === PINNs are unable to approximate PDEs that have strong non-linearity or sharp gradients (such as those that commonly occur in practical fluid flow problems). Piecewise approximation has been an old practic
Apache ORC
Apache ORC (Optimized Row Columnar) is a free and open-source column-oriented data storage format. It is similar to the other columnar-storage file formats available in the Hadoop ecosystem such as RCFile and Parquet. It is used by most of the data processing frameworks Apache Spark, Apache Hive, Apache Flink, and Apache Hadoop. In February 2013, the Optimized Row Columnar (ORC) file format was announced by Hortonworks in collaboration with Facebook. A calendar month later, the Apache Parquet format was announced, developed by Cloudera and Twitter. Apache ORC format is widely supported including Amazon Web Services' Glue,Google Cloud Platform's BigQuery, and Pandas (software). == History ==