The media engagement framework is a planning framework used by marketing professionals to understand the behavior of social media marketing-based audiences. The construct was introduced in the book, ROI of Social Media. Powell’s background in marketing ROI and Groves' experience and understanding of the applications of social media in business led to a collaboration. Dimos joined as a brand strategist for Litmus Group, a global management consulting firm. The media engagement framework consists of the definitions of personas (Individuals, Consumers and Influencers), referenced by the competitive set or constraint that applies to that persona and the measurement framework that might be applied to those personas. It is referenced at the center of the marketing process diagram, surrounded by the marketing functions of strategy, tactics, metrics and ROI. The marketing process diagram describes how the media engagement framework can apply to any strategic marketing activity but was developed to establish a completely integrated framework describing how both traditional and social media marketing activities can be planned, executed, measured and improved. == Application == The media engagement framework provides a strategic planning construct in which measurements and metrics play a crucial role. Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. By first personifying the audience, the marketer is able to identify the limiting aspect of the engagements possible with that audience segment and then, understand the type of engagement metrics to apply. Each persona makes decisions differently about how he/she acts in the social media universe. A framework metric can be applied for each of these personas: Endorsement funnel for influencers Community engagement funnel for individuals Purchase funnel for consumers Individuals, influencers and consumers make decisions based on alternatives available to them and constraints put on them. To engage with an individual brands must realize they are competing against the time an individual spends on line. If they find something else more engaging, they will engage with that activity. Brands compete against other brands for the purchases of consumers acting in the category. Lastly, influencers have only so many endorsements they can make and therefore brands compete with other endorsers for the endorsement of an influencer. Creating engaging content by keeping target audience in mind like create content that audience find it funny, interesting, and relatable will encourage audience to share it on social networks. Which will be beneficial for you brand, getting more people to know about your business and brand. Contact Digilord to create engaging content for your brand. Use of listening tools (Google Alerts, Twitter Search, SocialMention.com, Veooz.com, Alterian SM2, Radian6, Sysomos, Buzzient etc.) can be employed within the model to help identify the members of the audience segment and to support the formation of other social engagement planning and management tools.
User-defined function
A user-defined function (UDF) is a function provided by the user of a program or environment, in a context where the usual assumption is that functions are built into the program or environment. UDFs are usually written for the requirement of its creator. == BASIC language == In some old implementations of the BASIC programming language, user-defined functions are defined using the "DEF FN" syntax. More modern dialects of BASIC are influenced by the structured programming paradigm, where most or all of the code is written as user-defined functions or procedures, and the concept becomes practically redundant. == COBOL language == In the COBOL programming language, a user-defined function is an entity that is defined by the user by specifying a FUNCTION-ID paragraph. A user-defined function must return a value by specifying the RETURNING phrase of the procedure division header and they are invoked using the function-identifier syntax. See the ISO/IEC 1989:2014 Programming Language COBOL standard for details. As of May 2022, the IBM Enterprise COBOL for z/OS 6.4 (IBM COBOL) compiler contains support for user-defined functions. == Databases == In relational database management systems, a user-defined function provides a mechanism for extending the functionality of the database server by adding a function, that can be evaluated in standard query language (usually SQL) statements. The SQL standard distinguishes between scalar and table functions. A scalar function returns only a single value (or NULL), whereas a table function returns a (relational) table comprising zero or more rows, each row with one or more columns. User-defined functions in SQL are declared using the CREATE FUNCTION statement. For example, a user-defined function that converts Celsius to Fahrenheit (a temperature scale used in USA) might be declared like this: Once created, a user-defined function may be used in expressions in SQL statements. For example, it can be invoked where most other intrinsic functions are allowed. This also includes SELECT statements, where the function can be used against data stored in tables in the database. Conceptually, the function is evaluated once per row in such usage. For example, assume a table named Elements, with a row for each known chemical element. The table has a column named BoilingPoint for the boiling point of that element, in Celsius. The query would retrieve the name and the boiling point from each row. It invokes the CtoF user-defined function as declared above in order to convert the value in the column to a value in Fahrenheit. Each user-defined function carries certain properties or characteristics. The SQL standard defines the following properties: Language - defines the programming language in which the user-defined function is implemented; examples include SQL, C, C# and Java. Parameter style - defines the conventions that are used to pass the function parameters and results between the implementation of the function and the database system (only applicable if language is not SQL). Specific name - a name for the function that is unique within the database. Note that the function name does not have to be unique, considering overloaded functions. Some SQL implementations require that function names are unique within a database, and overloaded functions are not allowed. Determinism - specifies whether the function is deterministic or not. The determinism characteristic has an influence on the query optimizer when compiling a SQL statement. SQL-data access - tells the database management system whether the function contains no SQL statements (NO SQL), contains SQL statements but does not access any tables or views (CONTAINS SQL), reads data from tables or views (READS SQL DATA), or actually modifies data in the database (MODIFIES SQL DATA). User-defined functions should not be confused with stored procedures. Stored procedures allow the user to group a set of SQL commands. A procedure can accept parameters and execute its SQL statements depending on those parameters. A procedure is not an expression and, thus, cannot be used like user-defined functions. Some database management systems allow the creation of user defined functions in languages other than SQL. Microsoft SQL Server, for example, allows the user to use .NET languages including C# for this purpose. DB2 and Oracle support user-defined functions written in C or Java programming languages. === SQL Server 2000 === There are three types of UDF in Microsoft SQL Server 2000: scalar functions, inline table-valued functions, and multistatement table-valued functions. Scalar functions return a single data value (not a table) with RETURNS clause. Scalar functions can use all scalar data types, with exception of timestamp and user-defined data types. Inline table-valued functions return the result set of a single SELECT statement. Multistatement table-valued functions return a table, which was built with many TRANSACT-SQL statements. User-defined functions can be invoked from a query like built‑in functions such as OBJECT_ID, LEN, DATEDIFF, or can be executed through an EXECUTE statement like stored procedures. Performance Notes: User-defined functions are subroutines made of one or more Transact-SQL statements that can be used to encapsulate code for reuse. It takes zero or more arguments and evaluates a return value. Has both control-flow and DML statements in its body similar to stored procedures. Does not allow changes to any Global Session State, like modifications to database or external resource, such as a file or network. Does not support output parameter. DEFAULT keyword must be specified to pass the default value of parameter. Errors in UDF cause UDF to abort which, in turn, aborts the statement that invoked the UDF. === Apache Hive === Apache Hive defines, in addition to the regular user-defined functions (UDF), also user-defined aggregate functions (UDAF) and table-generating functions (UDTF). Hive enables developers to create their own custom functions with Java. === Apache Doris === Apache Doris, an open-source real-time analytical database, allows external users to contribute their own UDFs written in C++ to it.
Hybrid intelligent system
Hybrid intelligent system denotes a software system which employs, in parallel, a combination of methods and techniques from artificial intelligence subfields, such as: Neuro-symbolic systems Neuro-fuzzy systems Hybrid connectionist-symbolic models Fuzzy expert systems Connectionist expert systems Evolutionary neural networks Genetic fuzzy systems Rough fuzzy hybridization Reinforcement learning with fuzzy, neural, or evolutionary methods as well as symbolic reasoning methods. From the cognitive science perspective, every natural intelligent system is hybrid because it performs mental operations on both the symbolic and subsymbolic levels. For the past few years, there has been an increasing discussion of the importance of A.I. Systems Integration. Based on notions that there have already been created simple and specific AI systems (such as systems for computer vision, speech synthesis, etc., or software that employs some of the models mentioned above) and now is the time for integration to create broad AI systems. Proponents of this approach are researchers such as Marvin Minsky, Ron Sun, Aaron Sloman, Angelo Dalli and Michael A. Arbib. An example hybrid is a hierarchical control system in which the lowest, reactive layers are sub-symbolic. The higher layers, having relaxed time constraints, are capable of reasoning from an abstract world model and performing planning (even by hybrid wisdom). Intelligent systems usually rely on hybrid reasoning processes, which include induction, deduction, abduction and reasoning by analogy.
Bayesian programming
Bayesian programming is a formalism and a methodology for having a technique to specify probabilistic models and solve problems when less than the necessary information is available. Edwin T. Jaynes proposed that probability could be considered as an alternative and an extension of logic for rational reasoning with incomplete and uncertain information. In his founding book Probability Theory: The Logic of Science he developed this theory and proposed what he called "the robot," which was not a physical device, but an inference engine to automate probabilistic reasoning—a kind of Prolog for probability instead of logic. Bayesian programming is a formal and concrete implementation of this "robot". Bayesian programming may also be seen as an algebraic formalism to specify graphical models such as, for instance, Bayesian networks, dynamic Bayesian networks, Kalman filters or hidden Markov models. Indeed, Bayesian programming is more general than Bayesian networks and has a power of expression equivalent to probabilistic factor graphs. == Formalism == A Bayesian program is a means of specifying a family of probability distributions. The constituent elements of a Bayesian program are presented below: Program { Description { Specification ( π ) { Variables Decomposition Forms Identification (based on δ ) Question {\displaystyle {\text{Program}}{\begin{cases}{\text{Description}}{\begin{cases}{\text{Specification}}(\pi ){\begin{cases}{\text{Variables}}\\{\text{Decomposition}}\\{\text{Forms}}\\\end{cases}}\\{\text{Identification (based on }}\delta )\end{cases}}\\{\text{Question}}\end{cases}}} A program is constructed from a description and a question. A description is constructed using some specification ( π {\displaystyle \pi } ) as given by the programmer and an identification or learning process for the parameters not completely specified by the specification, using a data set ( δ {\displaystyle \delta } ). A specification is constructed from a set of pertinent variables, a decomposition and a set of forms. Forms are either parametric forms or questions to other Bayesian programs. A question specifies which probability distribution has to be computed. === Description === The purpose of a description is to specify an effective method of computing a joint probability distribution on a set of variables { X 1 , X 2 , ⋯ , X N } {\displaystyle \left\{X_{1},X_{2},\cdots ,X_{N}\right\}} given a set of experimental data δ {\displaystyle \delta } and some specification π {\displaystyle \pi } . This joint distribution is denoted as: P ( X 1 ∧ X 2 ∧ ⋯ ∧ X N ∣ δ ∧ π ) {\displaystyle P\left(X_{1}\wedge X_{2}\wedge \cdots \wedge X_{N}\mid \delta \wedge \pi \right)} . To specify preliminary knowledge π {\displaystyle \pi } , the programmer must undertake the following: Define the set of relevant variables { X 1 , X 2 , ⋯ , X N } {\displaystyle \left\{X_{1},X_{2},\cdots ,X_{N}\right\}} on which the joint distribution is defined. Decompose the joint distribution (break it into relevant independent or conditional probabilities). Define the forms of each of the distributions (e.g., for each variable, one of the list of probability distributions). ==== Decomposition ==== Given a partition of { X 1 , X 2 , … , X N } {\displaystyle \left\{X_{1},X_{2},\ldots ,X_{N}\right\}} containing K {\displaystyle K} subsets, K {\displaystyle K} variables are defined L 1 , ⋯ , L K {\displaystyle L_{1},\cdots ,L_{K}} , each corresponding to one of these subsets. Each variable L k {\displaystyle L_{k}} is obtained as the conjunction of the variables { X k 1 , X k 2 , ⋯ } {\displaystyle \left\{X_{k_{1}},X_{k_{2}},\cdots \right\}} belonging to the k t h {\displaystyle k^{th}} subset. Recursive application of Bayes' theorem leads to: P ( X 1 ∧ X 2 ∧ ⋯ ∧ X N ∣ δ ∧ π ) = P ( L 1 ∧ ⋯ ∧ L K ∣ δ ∧ π ) = P ( L 1 ∣ δ ∧ π ) × P ( L 2 ∣ L 1 ∧ δ ∧ π ) × ⋯ × P ( L K ∣ L K − 1 ∧ ⋯ ∧ L 1 ∧ δ ∧ π ) {\displaystyle {\begin{aligned}&P\left(X_{1}\wedge X_{2}\wedge \cdots \wedge X_{N}\mid \delta \wedge \pi \right)\\={}&P\left(L_{1}\wedge \cdots \wedge L_{K}\mid \delta \wedge \pi \right)\\={}&P\left(L_{1}\mid \delta \wedge \pi \right)\times P\left(L_{2}\mid L_{1}\wedge \delta \wedge \pi \right)\times \cdots \times P\left(L_{K}\mid L_{K-1}\wedge \cdots \wedge L_{1}\wedge \delta \wedge \pi \right)\end{aligned}}} Conditional independence hypotheses then allow further simplifications. A conditional independence hypothesis for variable L k {\displaystyle L_{k}} is defined by choosing some variable X n {\displaystyle X_{n}} among the variables appearing in the conjunction L k − 1 ∧ ⋯ ∧ L 2 ∧ L 1 {\displaystyle L_{k-1}\wedge \cdots \wedge L_{2}\wedge L_{1}} , labelling R k {\displaystyle R_{k}} as the conjunction of these chosen variables and setting: P ( L k ∣ L k − 1 ∧ ⋯ ∧ L 1 ∧ δ ∧ π ) = P ( L k ∣ R k ∧ δ ∧ π ) {\displaystyle P\left(L_{k}\mid L_{k-1}\wedge \cdots \wedge L_{1}\wedge \delta \wedge \pi \right)=P\left(L_{k}\mid R_{k}\wedge \delta \wedge \pi \right)} We then obtain: P ( X 1 ∧ X 2 ∧ ⋯ ∧ X N ∣ δ ∧ π ) = P ( L 1 ∣ δ ∧ π ) × P ( L 2 ∣ R 2 ∧ δ ∧ π ) × ⋯ × P ( L K ∣ R K ∧ δ ∧ π ) {\displaystyle {\begin{aligned}&P\left(X_{1}\wedge X_{2}\wedge \cdots \wedge X_{N}\mid \delta \wedge \pi \right)\\={}&P\left(L_{1}\mid \delta \wedge \pi \right)\times P\left(L_{2}\mid R_{2}\wedge \delta \wedge \pi \right)\times \cdots \times P\left(L_{K}\mid R_{K}\wedge \delta \wedge \pi \right)\end{aligned}}} Such a simplification of the joint distribution as a product of simpler distributions is called a decomposition, derived using the chain rule. This ensures that each variable appears at the most once on the left of a conditioning bar, which is the necessary and sufficient condition to write mathematically valid decompositions. ==== Forms ==== Each distribution P ( L k ∣ R k ∧ δ ∧ π ) {\displaystyle P\left(L_{k}\mid R_{k}\wedge \delta \wedge \pi \right)} appearing in the product is then associated with either a parametric form (i.e., a function f μ ( L k ) {\displaystyle f_{\mu }\left(L_{k}\right)} ) or a question to another Bayesian program P ( L k ∣ R k ∧ δ ∧ π ) = P ( L ∣ R ∧ δ ^ ∧ π ^ ) {\displaystyle P\left(L_{k}\mid R_{k}\wedge \delta \wedge \pi \right)=P\left(L\mid R\wedge {\widehat {\delta }}\wedge {\widehat {\pi }}\right)} . When it is a form f μ ( L k ) {\displaystyle f_{\mu }\left(L_{k}\right)} , in general, μ {\displaystyle \mu } is a vector of parameters that may depend on R k {\displaystyle R_{k}} or δ {\displaystyle \delta } or both. Learning takes place when some of these parameters are computed using the data set δ {\displaystyle \delta } . An important feature of Bayesian programming is this capacity to use questions to other Bayesian programs as components of the definition of a new Bayesian program. P ( L k ∣ R k ∧ δ ∧ π ) {\displaystyle P\left(L_{k}\mid R_{k}\wedge \delta \wedge \pi \right)} is obtained by some inferences done by another Bayesian program defined by the specifications π ^ {\displaystyle {\widehat {\pi }}} and the data δ ^ {\displaystyle {\widehat {\delta }}} . This is similar to calling a subroutine in classical programming and provides an easy way to build hierarchical models. === Question === Given a description (i.e., P ( X 1 ∧ X 2 ∧ ⋯ ∧ X N ∣ δ ∧ π ) {\displaystyle P\left(X_{1}\wedge X_{2}\wedge \cdots \wedge X_{N}\mid \delta \wedge \pi \right)} ), a question is obtained by partitioning { X 1 , X 2 , ⋯ , X N } {\displaystyle \left\{X_{1},X_{2},\cdots ,X_{N}\right\}} into three sets: the searched variables, the known variables and the free variables. The 3 variables S e a r c h e d {\displaystyle Searched} , K n o w n {\displaystyle Known} and F r e e {\displaystyle Free} are defined as the conjunction of the variables belonging to these sets. A question is defined as the set of distributions: P ( S e a r c h e d ∣ Known ∧ δ ∧ π ) {\displaystyle P\left(Searched\mid {\text{Known}}\wedge \delta \wedge \pi \right)} made of many "instantiated questions" as the cardinal of K n o w n {\displaystyle Known} , each instantiated question being the distribution: P ( Searched ∣ Known ∧ δ ∧ π ) {\displaystyle P\left({\text{Searched}}\mid {\text{Known}}\wedge \delta \wedge \pi \right)} === Inference === Given the joint distribution P ( X 1 ∧ X 2 ∧ ⋯ ∧ X N ∣ δ ∧ π ) {\displaystyle P\left(X_{1}\wedge X_{2}\wedge \cdots \wedge X_{N}\mid \delta \wedge \pi \right)} , it is always possible to compute any possible question using the following general inference: P ( Searched ∣ Known ∧ δ ∧ π ) = ∑ Free [ P ( Searched ∧ Free ∣ Known ∧ δ ∧ π ) ] = ∑ Free [ P ( Searched ∧ Free ∧ Known ∣ δ ∧ π ) ] P ( Known ∣ δ ∧ π ) = ∑ Free [ P ( Searched ∧ Free ∧ Known ∣ δ ∧ π ) ] ∑ Free ∧ Searched [ P ( Searched ∧ Free ∧ Known ∣ δ ∧ π ) ] = 1 Z × ∑ Free [ P ( Searched ∧ Free ∧ Known ∣ δ ∧ π ) ] {\displaystyle {\begin{aligned}&P\left({\text{Searched}}\mid {\text{Known}}\wedge \delta \wedge \pi \right)\\={}&\sum _{\text{Free}}\left[P\left({\text{Searched}}\wedge {\text{Free}}\mid {\text{Known}}\wedge \delta \wedge \
Machine unlearning
Machine unlearning is a branch of machine learning focused on removing specific undesired element, such as private data, wrong or manipulated training data, outdated information, copyrighted material, harmful content, dangerous abilities, or misinformation, without needing to rebuild models from the ground up. Large language models, like the ones powering ChatGPT, may be asked not just to remove specific elements but also to unlearn a "concept," "fact," or "knowledge," which aren't easily linked to specific examples. New terms such as "model editing," "concept editing," and "knowledge unlearning" have emerged to describe this process. == History == Early research efforts were largely motivated by Article 17 of the GDPR, the European Union's privacy regulation commonly known as the "right to be forgotten" (RTBF), introduced in 2014. The GDPR did not anticipate that the development of large language models would make data erasure a complex task. This issue has since led to research on "machine unlearning," with a growing focus on removing copyrighted material, harmful content, dangerous capabilities, and misinformation. Just as early experiences in humans shape later ones, some concepts are more fundamental and harder to unlearn. A piece of knowledge may be so deeply embedded in the model's knowledge graph that unlearning it could cause internal contradictions, requiring adjustments to other parts of the graph to resolve them. Researchers have now also started studying unlearning in the context of removing incorrect or adversarially manipulated training data such as systematically biased labels or poisoning attacks. == Motivations == At present, machine unlearning is motivated by a growing range of concerns that extend well beyond the field's original focus on data privacy. A widely used taxonomy in the literature distinguishes two high-level categories of motivation. Access revocation covers cases where a data subject or rights holder requests the removal of data they own or control. This is most commonly associated with RTBF established by the European Union's General Data Protection Regulation (GDPR) and analogous legislation such as the California Consumer Privacy Act (CCPA). These regulations grant individuals the legal right to request erasure of their personal data from any system that has processed it, including models that were trained on it. Access revocation also encompasses the removal of copyrighted or pay-walled content that was incorporated into training corpora without the necessary licenses, a concern that has become prominent with the widespread use of largely web-scraped pre-training datasets. Model correction covers cases where the model exhibits undesirable behavior arising from the training data, regardless of any individual's request. This includes: Removal of toxic, biased, or unsafe outputs introduced by harmful content in the training set Correction of stale or factually incorrect associations, such as outdated knowledge encoded in a deployed model Removal of dangerous capabilities, such as detailed knowledge of the synthesis of chemical or biological agents Correction of the influence of data poisoning or adversarial attacks that have corrupted model behavior This second category has been formalized as corrective machine unlearning, which frames unlearning as a post-training mechanism for repairing the effects of bad or harmful training data. It is closely related to the AI safety literature, where data filtering alone has been found insufficient to prevent hazardous knowledge from being encoded in model weights, motivating unlearning as a complementary risk mitigation strategy. A further distinction has been drawn in the literature between removal {eliminating the influence of specific training data on model parameters) and suppression (preventing the model from generating specific outputs regardless of how that knowledge is encoded). These two goals are not equivalent: removing training data does not guarantee meaningful output suppression, and suppressing outputs does not constitute removal of the underlying training data's influence. == SISA Training == SISA is a training strategy consisting of four mechanisms designed to make machine unlearning more efficient by structuring how models are trained and updated. Its goal is to allow a system to remove the influence of specific data points without retraining an entire model from scratch. By reorganizing training data and workflows, SISA reduces the computational burden of unlearning requests. Sharding divides the training dataset into multiple disjoint subsets, or shards. Each shard is used to train a separate model instance. This ensures that a single data point affects only one shard, so unlearning it requires updating only the corresponding shard rather than the full model. Isolation refers to training each shard independently, with nothing shared across shards during the training process. This separation prevents cross-contamination between shards, ensuring that forgetting data in one shard does not require adjustments to any others. Slicing breaks the data within each shard into sequential slices and stores model states after each slice is trained on. When an unlearning request targets a piece of data, the system can roll back to the checkpoint before the point was seen and retrain only from that slice forward. This reduces retraining time even within a shard. Aggregation occurs at inference, when the model is queried. It combines the outputs of each shard to determine the output of the overall model. This is often through majority voting or averaging. This allows SISA-trained systems to behave like a single model despite being composed of multiple shard-level models. Together, these mechanisms enable machine learning systems to forget specific data points with far lower computational cost than full retraining. The trade-off is that sharding and slicing can lead to reduced model accuracy, worse generalization, and increased storage requirements for the intermediate checkpoints. This can be tolerable based on the needs of the individual or organization to comply with "right to be forgotten" or efficiently recover from backdoor attacks. == Algorithms == Machine unlearning algorithms are broadly categorized into exact and approximate methods, reflecting a fundamental trade-off between formal guarantees and computational tractability. === Exact Unlearning === Exact unlearning methods produce a model that is statistically indistinguishable from one retrained from scratch on the dataset with the forget data removed. The canonical framework for exact unlearning is SISA Training (Sharded, Isolated, Sliced, and Aggregated), introduced by Bourtoule et al. (2021). SISA partitions the training dataset into disjoint shards and trains a separate sub-model on each. At inference time, predictions are aggregated across sub-models. When an unlearning request is received, only the sub-model corresponding to the shard containing the target data requires retraining, reducing computational overhead proportionally to the number of shards. Exact methods provide the strongest guarantees but become prohibitively expensive for large pre-trained neural networks and are generally limited to settings where training can be structured in advance. === Approximate Unlearning === Approximate unlearning methods seek to produce a model whose behavior is sufficiently close to an exactly unlearned model without the cost of full retraining. These methods dominate practical applications. Common approaches include: Gradient Ascent: The model is fine-tuned by maximizing the loss on the forget set, directly degrading its performance on targeted data. This is the most direct approach but risks destabilizing performance on retained data. Random Labelling: The model is fine-tuned on the forget set using randomly shuffled labels, confusing its associations with the targeted data while producing a less aggressive weight shift than pure gradient ascent. Gradient Difference: Combines gradient ascent on the forget set with simultaneous gradient descent on the retain set, using the retain objective as a regularizer to preserve general model utility. KL Divergence Regularization: Minimizes the KL divergence between the outputs of the unlearned model and the original model on the retain set, anchoring behavior on data the model should remember. Weight Pruning and Fine-tuning: Parameters with the smallest L1-norm are pruned — targeting weights most weakly associated with general knowledge and potentially most associated with the forget set — followed by fine-tuning on the retain set to restore utility. Layer Reset and Fine-tuning: The first or last k layers are re-initialized to random weights and the model is subsequently fine-tuned on the retain set. This is a coarse but computationally simple approach. Selective Synaptic Dampening: Uses influence functions to estimate the effect of individual trainin
Zolostays
Zolostays is a real-tech co-living focused startup that provides ready-to-move rooms/beds. It was founded in 2015 by Nikhil Sikri, Akhil Sikri and Sneha Choudhry. == Overview == During the pandemic, Zolo provided 75 of rent-free accommodation to those who lost their jobs. Zolo uses bulk inventory in usually residential township and ties up with real estate companies to make the rooms/beds available. Zolostays has both revenue sharing and leased model. == History == Zolostays was founded in 2015 to solve the problem of students and young professionals who would move to temporarily go to other cities to study and work and look for affordable housing. In 2020, it was operating in 10 Indian cities. It has four round of funding, with total $98 million.
Artificial reproduction
Artificial reproduction is the re-creation of life brought about by means other than natural ones. It is new life built by human plans and projects. Examples include artificial selection, artificial insemination, in vitro fertilization, artificial womb, artificial cloning, and kinematic replication. Artificial reproduction is one aspect of artificial life. Artificial reproduction can be categorized into one of two classes according to its capacity to be self-sufficient: non-assisted reproductive technology and assisted reproductive technology. Cutting plants' stems and placing them in compost is a form of assisted artificial reproduction, xenobots are an example of a more autonomous type of reproduction, while the artificial womb presented in the movie the Matrix illustrates a non assisted hypothetical technology. The idea of artificial reproduction has led to various technologies. == Theology == Humans have aspired to create life since immemorial times. Most theologies and religions have conceived this possibility as exclusive of deities. Christian religions consider the possibility of artificial reproduction, in most cases, as heretical and sinful. == Philosophy == Although ancient Greek philosophy raised the concept that man could imitate the creative capacity of nature, classic Greeks thought that if possible, human beings would reproduce things as nature does, and vice versa, nature would do the things that man does in the same way. Aristotle, for example, wrote that if nature made tables, it would make them just as men do. In other words, Aristotle said that if nature were to create a table, such table will look like a human-made table. Correspondingly, Descartes envisioned the human body, and nature, as a machine. Cartesian philosophy does not stop seeing a perfect mirror between nature and the artificial. However, Kant revolutionized this old idea by criticizing such naturalism. Kant pedagogically wrote: "Reason, in order to be taught by nature, must approach nature with its principles in one hand, according to which the agreement among appearances can count as laws, and, in the other hand, the experiment thought out in accord with these principles—in order to be instructed by nature not like a pupil, who has recited to him whatever the teacher wants to say, but like an appointed judge who compels witnesses to answer the questions he puts to them.". Humans are not instructed by nature but rather use nature as raw material to invent. Humans find alternatives to the natural restrictions imposed by natural laws thus, nature is not necessarily mirrored. In accordance with Kant (and contrary to what Aristotle thought) Karl Marx, Alfred Whitehead, Jaques Derrida and Juan David García Bacca noticed that nature is incapable of reproducing tables; or airplanes, or submarines, or computers. If nature tried to create airplanes, it would produce birds. If nature tried to create submarines, it would get fishes. If nature tried to create computers, brains would grow. And if nature tried to create man, modern man, monkeys will be evolved. According to Whitehead, if we look for something natural in artificial life, in the most elaborate cases, if anything, only atoms remain natural. Juan David Garcia Bacca summarized, “It will not come out from wood, it will not be born, a galley; from clay, a vessel; from linen, a dress; from iron, a lever,...From natural, artificial. In the artificial, the natural is reduced to a simple raw material, even though it is perfectly specified with natural specification. The artificial is the real, positive, and original negation of the natural: of species, of genus and of essence. Thus, its ontology is superior to natural ontology. And for this very reason Marx did not attach any importance to Darwin, whose evolutionism is confined to the natural order: to changes, at most, from variety to variety, from species to species... natural. For the same reason, nature has no dialectics, even though continuous evolution and selection can occur. The dialectic cannot emerge from the natural, for deeper reasons than, using today's terms, from a bird, an airplane cannot emerge; from fish, a submarine; from ears, a telephone; from eyes, a television; from a brain, a digital computer; from feet, a car; from hands, an engine; from Euclid, Descartes; from Aristotle, Newton; from Plato, Marx.” According to García Bacca, the major difference between natural causes and artificial causes is that nature does not have plans and projects, while humans design things following plans and projects. In contrast, other influential authors such as Michael Behe have depicted the concept and promoted the idea of intelligent design, a notion that has aroused several doubts and heated controversies, as it reframe natural causes in accordance with a natural plan. Previous ideas that have also provided a positive 'sense' to natural reproduction, are orthogenesis, syntropy, orgone and morphic resonance, among others. Although, these ideas have been historically marginalized and often called pseudoscience, recently Bio-semioticians are reconsidering some of them under symbolic approaches. Current metaphysics of science actually recognizes that the artificial ways of reproduction are diverse from nature, i.e., unnatural, anti-natural or supernatural. Because Biosemiotics does not focus on the function of life but on its meaning, it has a better understanding of the artificial than classic biology. == Science == Biology, being the study of cellular life, addresses reproduction in terms of growth and cellular division (i.e., binary fission, mitosis and meiosis); however, the science of artificial reproduction is not restricted by the mirroring of these natural processes.The science of artificial reproduction is actually transcending the natural forms, and natural rules, of reproduction. For example, xenobots have redefined the classical conception of reproduction. Although xenobots are made of eukariotic cells they do not reproduce by mitosis, but rather by kinematic replication. Such constructive replication does not involve growing but rather building. == Assisted reproductive technologies == Assisted reproductive technology (ART)'s purpose is to assist the development of a human embryo, commonly because of medical concerns due to fertility limitations. == Non-assisted reproductive technologies == Non-assisted reproductive technologies (NART) could have medical motivations but are mostly driven by a wider heterotopic ambition. Although, NARTs are initially designed by humans, they are programed to become independent of humans to a relative or absolute extent. James Lovelock proposed that such novelties could overcome humans. === Artificial cloning === Cloning is the cellular reproductive processes where two or more genetically identical organisms are created, either by natural or artificial means. Artificial cloning normally involves editing the genetic code, somatic cell nuclear transfer and 3D bioprinting. === Non-assisted artificial womb === A non-assisted artificial womb or artificial uterus is a device that allow for ectogenesis or extracorporeal pregnancy by growing an embryonic form outside the body of an organism (that would normally carry the embryo to term) without any human assistance. The aspect of non-assistance is the key distinction between the current artificial womb technology (AWT) in modern medical research, which still relies on human assistance. With this non-assisted hypothetical technology, a zygote or stem cells are used to create an embryo that is then incubated and monitored by artificial intelligence (AI) within a chamber composed of biocompatible material. The AI maintains the necessary conditions for the embryo to develop and thrive, proceeding to mimic organic labor and childbirth in order to best help the embryo adjust to the outside world. Ectogenesis—gestation, depicted in the science fiction movie The Matrix, is a fast approaching reality. This type of innovation presupposes that vertebrate wombs are not the only way for bearing humans or other similar forms of life. === Kinematic replication === Self-replication without binary fission, meiosis, mitosis (or any other form of cellular reproduction that involves division and growing) can be achieved. Xenobots are an example of kinematic replication. They are biobots, named after the African clawed frog (Xenopus laevis). Xenobots are cellular life forms designed by using artificial intelligence to build more of themselves by combining frog cells in a liquid medium. The term kinematic replication is usually reserved for biomolecules (e.g. DNA, RNA, prions, etc.) and artificially designed cellular forms (e.g. xenobots). === Machine constructive replication === Machine constructive replication mimics human traditional manufacturing but is entirely self-automated. Such constructive replication is a more general form of kinematic replication, which does not necessarily