NetMiner is an all-in-one software platform for analyzing and visualizing complex network data, based on Social Network Analysis (SNA). Originally released in 2001, it supports research and education in a wide range of domains through interactive and visual data exploration. This tool allows researchers to explore their network data visually and interactively, and helps them to detect underlying patterns and structures of the network. It has also been recognized for its comprehensive features and user-friendly interface in comparative reviews of SNA software packages. == Features == === Integrated Data Environment === NetMiner supports unified management of diverse data types—including network (nodes and links), tabular, and unstructured text data—within a single platform. This enables users to perform the entire analysis workflow seamlessly without switching between tools. NetMiner also supports a wide range of analytical methods, allowing users to derive new insights by combining multiple approaches. Analytical results can be saved and reused across workflows(Add to Dataset) Graph and Network Analysis: Includes Centrality, Community Detection, Blockmodeling, and Similarity Measures. Machine learning: Provides algorithms for regression, classification, clustering, ensemble modeling and XAI(Explainable AI) Graph Neural Networks (GNNs): Supports models such as GraphSAGE, GCN, and GAT to learn from both node attributes and graph structure. Natural language processing (NLP): Uses pretrained deep learning models to analyze unstructured text, including named entity recognition and keyword extraction. Text mining and Text network analysis: Supports construction of word co-occurrence networks and topic modeling using LDA, BERTopic, enabling identification of thematic patterns and semantic structures in text data. Data Visualization: Offers advanced network visualization features, supporting multiple layout algorithms. Analytical outcomes such as centrality or community detection can be directly reflected in the network map via node size, color, and position, enhancing intuitive understanding. === AI Assistant === NetMiner integrates with external large language models such as OpenAI GPT and Google Gemini to interpret complex analysis results in natural language, summarize key findings, and suggest next steps for exploration. === Workflow and Usability === Designed to follow the structure of real-world data analysis workflows, NetMiner adopts a hierarchical data organization (Project → Workspace → Dataset → Data Item). Its web-based user interface improves clarity and reduces complexity. NetMiner 5 supports Windows 10 or higher and macOS 11 or later with M1 chip. Both academic and commercial licenses are available. == Extension == NetMiner Extension is small program to extend the functionality of NetMiner. In other words, it enables you to customize NetMiner according to your needs. By adding ‘NetMiner Extension’, you can expand your research. === Web Data Collection === NetMiner allows users to collect data from services such as YouTube, OpenAlex, Springer, and KCI via Open APIs. Collected data is automatically preprocessed and transformed to fit NetMiner’s internal structure, requiring no additional coding or external tools. SNS Data Collector: It collects social media data from YouTube, which has a large number of social media users worldwide. Biblio Data Collector: It collects the bibliographic data from Springer, OpenAlex, and KCI essential for research trend analysis. == File formats == === NetMiner data file format === .NMF === Importable/exportable formats === Plain text data: .TXT, .CSV Microsoft Excel data: .XLS, .XLSX Unstructured text data: .TXT, .CSV, .XLS(X) ※ NetMiner 4 only NetMiner 2 data: .NTF UCINet data: .DL, .DAT Pajek data: .NET, .VEC, .CLU, .PER StOCNET data file: .DAT Graph Modelling Language data: .GML(importing only) Related software UCINET Pajek Gephi StoCNET == Data structure == === Hierarchy of NetMiner data structure === NetMiner 5 supports not only graph data composed of nodes and links, but also tabular and unstructured data without fixed schema or identifiers. This enables users to easily import a wide variety of raw and unstructured data suitable for machine learning applications. Within a single workspace, users can manage node sets, link sets, and structured/unstructured data simultaneously. Multiple graph layers under a node set can be organized in a tree structure, allowing for intuitive understanding of the data currently being analyzed. == Release history == The first version of NetMiner was released on Dec 21, 2001. There have been five major updates from 2001. === NetMiner 5 === Released on June 9, 2025. NetMiner 5 retains the core features and no-code concept of NetMiner 4, but has evolved by integrating cutting-edge AI technologies. AI Assistant, Personal Analytics Tutor Support for Graph, Structured, and Unstructured Data Graph Analytics / Social Network Analysis Machine Learning(M/L) & XAI Graph Machine Learning(GML): Graph Neural Network Text Mining: Natural Language Processing(NLP), Text Network, Topic Modeling Data Visualization === NetMiner 4 (2011) === Latest version is 4.5.1. Introduced Python scripting, encrypted NMF format, semantic analysis tools (word cloud, topic modeling), and Extension - Data Collector. === NetMiner 3 (2007) === Enhanced scalability, integrated analysis-visualization modules, and DB import from Oracle, MS SQL. === NetMiner 2 (2003) === Improved statistical and network measures, visualization algorithms, and external data import modules.
Desktop video
Desktop video refers to a phenomenon lasting from the mid-1980s to the early 1990s when the graphics capabilities of personal computers such as the Amiga, Macintosh II, and specially-upgraded IBM PC compatibles had advanced to the point where individuals and local broadcasters could use them for analog non-linear editing and vision mixing in video production. Despite the use of computers, desktop video should not be confused with digital video since the video data remained analog, and it uses items like a VCR and a camcorder to record the video. Full-screen, full-motion video's vast storage requirements meant that the promise of digital encoding would not be realized on desktop computers for at least another decade. == Description == There were multiple models of genlock cards available to synchronize the content; the Newtek Video Toaster was commonly used in Amiga in countries that used NTSC (PAL-M in Brazil), while PCs had Truevision and Matrox Illuminator cards and Mac systems had the SuperMac Video Spigot and Radius VideoVision cards. Apple later introduced the Macintosh Quadra 840AV and Centris 660AV systems to specifically address this market. Desktop video was a parallel development to desktop publishing and enabled many small production houses and local TV stations to produce their own original content for the first time. Along with the advent of public-access cable channels, desktop video meant that television advertising became affordable for local businesses such as retailers, restaurants, real estate agents, contractors and auto dealers. As with the phrase desktop publishing, use of the term died out as the technologies to which it referred become the norm for any kind of video production.
Social media background check
A social media background check is an investigative technique that involves scrutinizing the social media profiles and activities of individuals, primarily for pre-employment screening and other official verifications. These checks are performed to review people's online behavioral history on social media websites such as Facebook, Twitter, and LinkedIn. Social media background checks have become a common part of recruitment processes, among other verification procedures. == History == In the early 21st century, with the rapid expansion of social media platforms such as Facebook, Twitter, and LinkedIn, employers began to use these channels to gather additional information about prospective employees. Initially, social media background checks were an informal aspect of recruitment, but they have gradually gained formal recognition as a crucial element in candidate screening. Proponents of social media background checks argue that such reviews provide insight into a candidate's professional interests and networks, though the reliability of such assessments remains contested among researchers. == Rise in society == The practice of social media background checks has seen a significant surge in the last decade. This rise can be attributed to the exponential increase in social media users and the growing awareness among organizations regarding the importance of hiring individuals who align with their values and culture. Various platforms provide services explicitly designed to conduct social media background checks efficiently, simplifying the process for businesses. Companies providing social media background check services, such as Ferretly and Certn, have received venture capital funding, reflecting investor interest in the sector. The incorporation of artificial intelligence into conducting AI-powered social media background checks also illustrates its continued popularity and that businesses are looking to ramp up and even automate their use. High-profile cases in which individuals faced employment or admission consequences for past social media posts have raised awareness of social media background checking practices. For example, director James Gunn faced termination from Marvel Studios in 2018 over past offensive tweets, though he was later rehired. Additionally, multiple college admissions officers have acknowledged reviewing applicants' social media profiles, though such practices vary by institution. == Evolution of ethical considerations == Social media background checks are not without controversy, raising significant ethical considerations that have evolved in recent years. Privacy advocates argue that social media background checks raise concerns about data use and discrimination, particularly given the use of personal information that may not reflect job-relevant behavior. Legal scholars debate whether reviewing publicly posted information constitutes a privacy violation under U.S. law. Researchers and critics note that social media profiles often present curated representations of users' lives and may not reflect workplace behavior or professional competence. Moreover, the accuracy of social media background checks has been called into question, with critics pointing out that these checks may not always yield reliable or comprehensive results. Critics also warn about potential misuse of information obtained from social media, including cyberbullying and harassment. A 2023 study by found that approximately 90% of employers incorporate social media into hiring processes, with over half of those surveyed reporting they had rejected candidates based on social media content. This informal approach operates largely outside federal compliance frameworks. Critics argue that without regulation, candidates lack dispute mechanisms available under regulatory frameworks like the Fair Credit Reporting Act (FCRA), which requires compliance when background checks formally influence employment decisions. In a hiring environment where the practice is already performed often on an individual basis, the introduction of systematic, regulated screening practices that meet federal compliance standards can present a better, fairer alternative for both employers and candidates. == Business considerations == From a business perspective, social media background checks can be a valuable tool in protecting an organization's reputation and maintaining a safe and respectful workplace environment. A well-conducted social media background check can identify potential red flags, helping to prevent instances of workplace harassment or other negative behaviors. However, businesses also face potential legal repercussions if social media background checks are conducted improperly, such as non-compliance with the Fair Credit Reporting Act (FCRA) in the United States. Critics argue that over-reliance on social media data may exclude qualified candidates whose professional competence is not reflected in their online presence. The proliferation of social media screening services has prompted legal and industry experts to emphasize the importance of compliance with the Fair Credit Reporting Act and relevant state privacy laws when conducting such checks.
Cipher device
A cipher device was a term used by the US military in the first half of the 20th century to describe a manually operated cipher equipment that converted the plaintext into ciphertext or vice versa. A similar term, cipher machine, was used to describe the cipher equipment that required external power for operation. Cipher box or crypto box is a physical cryptographic device used to encrypt and decrypt messages between plaintext (unencrypted) and ciphertext (encrypted or secret) forms. The ciphertext is suitable for transmission over a channel, such as radio, that might be observed by an adversary the communicating parties wish to conceal the plaintext from.
Social media use by businesses
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer an online shopping variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. Marketing research: Mobile social media applications provide companies data about offline consumer movements at a level of detail that was previously accessible to online companies only. These applications allow any business to know the exact time a customer who uses social media entered one of its locations, as well as know the social media comments made during the visit. Communication: Mobile social media communication takes two forms: company-to-consumer (in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby) and user-generated content. For example, McDonald's offered $5 and $10 gift-cards to 100 users randomly selected among those checking in at one of its restaurants. This promotion increased check-ins by 33% (from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several hundred thousand news feeds and Twitter messages. Sales promotions and discounts: Although customers have had to use printed coupons in the past, mobile social media allows companies to tailor promotions to specific users at specific times. For example, when launching its California-Cancun service, Virgin America offered users who checked in through Loopt at one of three designated taco trucks in San Francisco or Los Angeles between 11 a.m. and 3 p.m. on 31 August 2010, two tacos for $1 and two flights to Cancun or Cabo for the price of one. This special promotion was only available to people who were at a certain location at a certain time. Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies can develop loyalty programs that allow customers who check-in via social media regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% discount on their total purchase. Informal employee learning/organizational development is facilitated by social media. Technologies such as blogs, wiki pages, web forums, social networks and other social media act as technology enhanced learning (TEL) tools, and their users perceive change in organizational structure, culture and knowledge management. The prerequisite for the successful use of social media are motivated employees who want to use the new technologies. It is central for companies to understand the factors that determine the willingness to use social media. Customer service and support: A company can gain cost savings and increase revenue and customer satisfaction by using social media platforms in customer service and support. By using social media tools, company's have easy and widescale contact to its customers and simultaneously increase their brand knowledge. E-commerce: Social media sites are increasingly implementing marketing-friendly strategies, creating platforms that are mutually beneficial for users, businesses, and the networks themselves in the popularity and accessibility of e-commerce, or online purchases. The user who posts their comments about a company's product or service benefits because they are able to share their views with their online friends and acquaintances. The company benefits because it obtains insight (positive or negative) about how their product or service is viewed by consumers. Mobile social media applications such as Amazon.com and Pinterest have started to influence an upward trend in the popularity and accessibility of e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value for the business or organization that is using it. People obtain valuable information, education, news, and other data from electronic and print media. Social media are distinct from industrial and traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive marketing tools and are highly accessible. They enable anyone, including private individuals, to publish or access information easily. Industrial media generally require significant resources to publish information, and in most cases the articles go through many revisions before being published. This process adds to the cost and the resulting market price. Originally social media was only used by individuals, but now it is used by both businesses and nonprofit organizations and also in government and politics. One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. Some of the properties that help describe the differences between social and industrial media are: Quality: In industrial (traditional) publishing—mediated by a publisher—the typical range of quality is substantially narrower (skewing to the high quality side) than in niche, unmediated markets like user-generated social media posts. The main challenge posed by the content in social media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality, sometimes even abusive or inappropriate content. Reach: Both industrial and social media technologies provide scale and are capable of reaching a global audience. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility. Frequency: The number of times users access a type of media per day. Heavy social media users, such as young people, check their social media account numerous times throughout the day. Accessibility: The means of production for industrial media are typically government or corporate (privately owned); social media tools are generally available to the public at little or no cost, or they are supported by advertising revenue. While social media tools are available to anyone with access to Internet and a computer or mobile device, due to the digital divide, the poorest segment of the population lacks access to the Internet and computer. Low-income people may have more access to traditional media (TV, radio, etc.), as an inexpensive TV and aerial or radio costs much less than an inexpensive computer or mobile device. Moreover, in many regions, TV or radio owners can tune into free over the air programming; computer or mobile device owners need Internet access to go to social media sites. Usability: Industrial media production typically requires specialized skills and training. For example, in the 1970s, to record a pop song, an aspiring singer would have to rent time in an expensive professional recording studio and hire an audio engineer. Conversely, most social media activities, such as posting a video of oneself singing a song require only modest reinterpretation of existing skills (assuming a person understands Web 2.0 technologies); in theory, anyone with access to the Internet can operate the means of social media production, and post digital pictures, videos or text online. Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months, by the time the content has been reviewed by various editors and fact checkers) compared to social media (which can be capable of virtually instantaneous responses). The immediacy of social media can be seen as a strength, in that it enables regular people to instantly communicate their opinions and information. At the same time, the immediacy of social media can also be seen as a weakness, as the lack of fact checking and editorial "gatekeepers" facilitates the circulation of hoaxes and fake news. Permanence: Industrial media, once created, cannot be altered (e.g., once a magazine article or paper book is printed and distributed, changes cannot be made to that same article in that print run) whereas social media posts can be altered almost instantaneously, when the user decides to edit their post or due to comments from other readers. Community media constitute a hybrid of industrial and social media. Though community-owned, some community radio,
Coghead
Coghead was a web application company based out of Redwood City, California. The company offered a web-based service for building and hosting custom online database applications. Applications were built around custom data collections and were typically designed to facilitate management of, and collaboration on, business data. Examples of Coghead's "gallery" applications include project management, simple Customer relationship management, bug tracking and extreme programming. Coghead's service was available through a limited-access beta program before "going live" for free trial accounts in April, 2007. Coghead launched a paid subscription plans in June, 2007. On February 19, 2009, Coghead announced that its intellectual property assets (its 'service') had been acquired by SAP AG (NYSE:SAP). == Product == Coghead's product was a fully hosted environment for building, accessing, and maintaining applications and the associated business data. Like other so-called "Web 2.0" companies, Coghead built its product around the idea of "software as a service". The product was intended to allow users to design a range of applications from scratch using only a drag and drop, WYSIWYG user interface, with very limited scripting or coding (if any) required. Coghead also offered its paid subscribers the ability to develop and publish "Coglets," web forms that allowed site visitors to view data in, or submit data into, the host's Coghead database. On February 19, 2009, Coghead announced that SAP AG had acquired the Coghead service through an asset purchase. The SAP asset purchase closed in the 1st Quarter 2009. Immediately upon closing the asset purchase, the public-facing service was taken off-line by SAP as they prepared to integrate the Coghead code with other SAP assets. This forced many of Coghead's customers to find alternative solutions.
Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used