Social media use by businesses

Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer an online shopping variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. Marketing research: Mobile social media applications provide companies data about offline consumer movements at a level of detail that was previously accessible to online companies only. These applications allow any business to know the exact time a customer who uses social media entered one of its locations, as well as know the social media comments made during the visit. Communication: Mobile social media communication takes two forms: company-to-consumer (in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby) and user-generated content. For example, McDonald's offered $5 and $10 gift-cards to 100 users randomly selected among those checking in at one of its restaurants. This promotion increased check-ins by 33% (from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several hundred thousand news feeds and Twitter messages. Sales promotions and discounts: Although customers have had to use printed coupons in the past, mobile social media allows companies to tailor promotions to specific users at specific times. For example, when launching its California-Cancun service, Virgin America offered users who checked in through Loopt at one of three designated taco trucks in San Francisco or Los Angeles between 11 a.m. and 3 p.m. on 31 August 2010, two tacos for $1 and two flights to Cancun or Cabo for the price of one. This special promotion was only available to people who were at a certain location at a certain time. Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies can develop loyalty programs that allow customers who check-in via social media regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% discount on their total purchase. Informal employee learning/organizational development is facilitated by social media. Technologies such as blogs, wiki pages, web forums, social networks and other social media act as technology enhanced learning (TEL) tools, and their users perceive change in organizational structure, culture and knowledge management. The prerequisite for the successful use of social media are motivated employees who want to use the new technologies. It is central for companies to understand the factors that determine the willingness to use social media. Customer service and support: A company can gain cost savings and increase revenue and customer satisfaction by using social media platforms in customer service and support. By using social media tools, company's have easy and widescale contact to its customers and simultaneously increase their brand knowledge. E-commerce: Social media sites are increasingly implementing marketing-friendly strategies, creating platforms that are mutually beneficial for users, businesses, and the networks themselves in the popularity and accessibility of e-commerce, or online purchases. The user who posts their comments about a company's product or service benefits because they are able to share their views with their online friends and acquaintances. The company benefits because it obtains insight (positive or negative) about how their product or service is viewed by consumers. Mobile social media applications such as Amazon.com and Pinterest have started to influence an upward trend in the popularity and accessibility of e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value for the business or organization that is using it. People obtain valuable information, education, news, and other data from electronic and print media. Social media are distinct from industrial and traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive marketing tools and are highly accessible. They enable anyone, including private individuals, to publish or access information easily. Industrial media generally require significant resources to publish information, and in most cases the articles go through many revisions before being published. This process adds to the cost and the resulting market price. Originally social media was only used by individuals, but now it is used by both businesses and nonprofit organizations and also in government and politics. One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. Some of the properties that help describe the differences between social and industrial media are: Quality: In industrial (traditional) publishing—mediated by a publisher—the typical range of quality is substantially narrower (skewing to the high quality side) than in niche, unmediated markets like user-generated social media posts. The main challenge posed by the content in social media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality, sometimes even abusive or inappropriate content. Reach: Both industrial and social media technologies provide scale and are capable of reaching a global audience. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility. Frequency: The number of times users access a type of media per day. Heavy social media users, such as young people, check their social media account numerous times throughout the day. Accessibility: The means of production for industrial media are typically government or corporate (privately owned); social media tools are generally available to the public at little or no cost, or they are supported by advertising revenue. While social media tools are available to anyone with access to Internet and a computer or mobile device, due to the digital divide, the poorest segment of the population lacks access to the Internet and computer. Low-income people may have more access to traditional media (TV, radio, etc.), as an inexpensive TV and aerial or radio costs much less than an inexpensive computer or mobile device. Moreover, in many regions, TV or radio owners can tune into free over the air programming; computer or mobile device owners need Internet access to go to social media sites. Usability: Industrial media production typically requires specialized skills and training. For example, in the 1970s, to record a pop song, an aspiring singer would have to rent time in an expensive professional recording studio and hire an audio engineer. Conversely, most social media activities, such as posting a video of oneself singing a song require only modest reinterpretation of existing skills (assuming a person understands Web 2.0 technologies); in theory, anyone with access to the Internet can operate the means of social media production, and post digital pictures, videos or text online. Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months, by the time the content has been reviewed by various editors and fact checkers) compared to social media (which can be capable of virtually instantaneous responses). The immediacy of social media can be seen as a strength, in that it enables regular people to instantly communicate their opinions and information. At the same time, the immediacy of social media can also be seen as a weakness, as the lack of fact checking and editorial "gatekeepers" facilitates the circulation of hoaxes and fake news. Permanence: Industrial media, once created, cannot be altered (e.g., once a magazine article or paper book is printed and distributed, changes cannot be made to that same article in that print run) whereas social media posts can be altered almost instantaneously, when the user decides to edit their post or due to comments from other readers. Community media constitute a hybrid of industrial and social media. Though community-owned, some community radio,

Artipic

Artipic is a graphics editor developed for Microsoft Windows. An older version for macOS is still available but unsupported. Artipic features drawing, editing, retouching, transforming and composing images including color corrections, effects and layer-based operations. It converts all common image formats and imports camera raw formats. In the global image editing ecosystem Artipic can be positioned somewhere in the middle. It differs from simple free photo editors by more advanced capabilities, however it does not cover the complete professional-level functionality pack provided by industry leaders like Adobe Photoshop. == History == Artipic developed by Swedish company Artipic AB. Artipic 1.0 was released in March 2014 as a free version. The first commercial version on Microsoft Windows was released in November 2014, on macOS – in October 2015. == Features == Supports Microsoft Windows and macOS Standard tools: select, crop, move, rotate, transform, stamp, color picking, text Advanced tools: custom brushes, gradients, shapes, paths, layers and masks Special tools: healing brush, red-eye effect reduction, dodge and burn brushes Adjustments: Brightness & Contrast, Hue & Saturation, Curves, Levels, Color Balance, Gamma Correction, Exposure, Color Temperature, Tint, Color Enhancer, Photo Filter Simulation, Posterization, Thresholding Filters: Smoothen, Sharpen, Vignetting, High-pass, Diffuse Glow, Shadow, Gaussian Blur Reversible (non-destructive) stylization presets Batch processing White balance RAW-converter including Gray Card Adobe Photoshop images supported == Version history ==

Relief (feature selection)

Relief is an algorithm developed by Kenji Kira and Larry Rendell in 1992 that takes a filter-method approach to feature selection that is notably sensitive to feature interactions. It was originally designed for application to binary classification problems with discrete or numerical features. Relief calculates a feature score for each feature which can then be applied to rank and select top scoring features for feature selection. Alternatively, these scores may be applied as feature weights to guide downstream modeling. Relief feature scoring is based on the identification of feature value differences between nearest neighbor instance pairs. If a feature value difference is observed in a neighboring instance pair with the same class (a 'hit'), the feature score decreases. Alternatively, if a feature value difference is observed in a neighboring instance pair with different class values (a 'miss'), the feature score increases. The original Relief algorithm has since inspired a family of Relief-based feature selection algorithms (RBAs), including the ReliefF algorithm. Beyond the original Relief algorithm, RBAs have been adapted to (1) perform more reliably in noisy problems, (2) generalize to multi-class problems (3) generalize to numerical outcome (i.e. regression) problems, and (4) to make them robust to incomplete (i.e. missing) data. To date, the development of RBA variants and extensions has focused on four areas; (1) improving performance of the 'core' Relief algorithm, i.e. examining strategies for neighbor selection and instance weighting, (2) improving scalability of the 'core' Relief algorithm to larger feature spaces through iterative approaches, (3) methods for flexibly adapting Relief to different data types, and (4) improving Relief run efficiency. Their strengths are that they are not dependent on heuristics, they run in low-order polynomial time, and they are noise-tolerant and robust to feature interactions, as well as being applicable for binary or continuous data; however, it does not discriminate between redundant features, and low numbers of training instances fool the algorithm. == Relief Algorithm == Take a data set with n instances of p features, belonging to two known classes. Within the data set, each feature should be scaled to the interval [0 1] (binary data should remain as 0 and 1). The algorithm will be repeated m times. Start with a p-long weight vector (W) of zeros. At each iteration, take the feature vector (X) belonging to one random instance, and the feature vectors of the instance closest to X (by Euclidean distance) from each class. The closest same-class instance is called 'near-hit', and the closest different-class instance is called 'near-miss'. Update the weight vector such that W i = W i − ( x i − n e a r H i t i ) 2 + ( x i − n e a r M i s s i ) 2 , {\displaystyle W_{i}=W_{i}-(x_{i}-\mathrm {nearHit} _{i})^{2}+(x_{i}-\mathrm {nearMiss} _{i})^{2},} where i {\displaystyle i} indexes the components and runs from 1 to p. Thus the weight of any given feature decreases if it differs from that feature in nearby instances of the same class more than nearby instances of the other class, and increases in the reverse case. After m iterations, divide each element of the weight vector by m. This becomes the relevance vector. Features are selected if their relevance is greater than a threshold τ. Kira and Rendell's experiments showed a clear contrast between relevant and irrelevant features, allowing τ to be determined by inspection. However, it can also be determined by Chebyshev's inequality for a given confidence level (α) that a τ of 1/sqrt(αm) is good enough to make the probability of a Type I error less than α, although it is stated that τ can be much smaller than that. Relief was also described as generalizable to multinomial classification by decomposition into a number of binary problems. == ReliefF Algorithm == Kononenko et al. propose a number of updates to Relief. Firstly, they find the near-hit and near-miss instances using the Manhattan (L1) norm rather than the Euclidean (L2) norm, although the rationale is not specified. Furthermore, they found taking the absolute differences between xi and near-hiti, and xi and near-missi to be sufficient when updating the weight vector (rather than the square of those differences). === Reliable probability estimation === Rather than repeating the algorithm m times, implement it exhaustively (i.e. n times, once for each instance) for relatively small n (up to one thousand). Furthermore, rather than finding the single nearest hit and single nearest miss, which may cause redundant and noisy attributes to affect the selection of the nearest neighbors, ReliefF searches for k nearest hits and misses and averages their contribution to the weights of each feature. k can be tuned for any individual problem. === Incomplete data === In ReliefF, the contribution of missing values to the feature weight is determined using the conditional probability that two values should be the same or different, approximated with relative frequencies from the data set. This can be calculated if one or both features are missing. === Multi-class problems === Rather than use Kira and Rendell's proposed decomposition of a multinomial classification into a number of binomial problems, ReliefF searches for k near misses from each different class and averages their contributions for updating W, weighted with the prior probability of each class. == Other Relief-based Algorithm Extensions/Derivatives == The following RBAs are arranged chronologically from oldest to most recent. They include methods for improving (1) the core Relief algorithm concept, (2) iterative approaches for scalability, (3) adaptations to different data types, (4) strategies for computational efficiency, or (5) some combination of these goals. For more on RBAs see these book chapters or this most recent review paper. === RRELIEFF === Robnik-Šikonja and Kononenko propose further updates to ReliefF, making it appropriate for regression. === Relieved-F === Introduced deterministic neighbor selection approach and a new approach for incomplete data handling. === Iterative Relief === Implemented method to address bias against non-monotonic features. Introduced the first iterative Relief approach. For the first time, neighbors were uniquely determined by a radius threshold and instances were weighted by their distance from the target instance. === I-RELIEF === Introduced sigmoidal weighting based on distance from target instance. All instance pairs (not just a defined subset of neighbors) contributed to score updates. Proposed an on-line learning variant of Relief. Extended the iterative Relief concept. Introduced local-learning updates between iterations for improved convergence. === TuRF (a.k.a. Tuned ReliefF) === Specifically sought to address noise in large feature spaces through the recursive elimination of features and the iterative application of ReliefF. === Evaporative Cooling ReliefF === Similarly seeking to address noise in large feature spaces. Utilized an iterative `evaporative' removal of lowest quality features using ReliefF scores in association with mutual information. === EReliefF (a.k.a. Extended ReliefF) === Addressing issues related to incomplete and multi-class data. === VLSReliefF (a.k.a. Very Large Scale ReliefF) === Dramatically improves the efficiency of detecting 2-way feature interactions in very large feature spaces by scoring random feature subsets rather than the entire feature space. === ReliefMSS === Introduced calculation of feature weights relative to average feature 'diff' between instance pairs. === SURF === SURF identifies nearest neighbors (both hits and misses) based on a distance threshold from the target instance defined by the average distance between all pairs of instances in the training data. Results suggest improved power to detect 2-way epistatic interactions over ReliefF. === SURF (a.k.a. SURFStar) === SURF extends the SURF algorithm to not only utilized 'near' neighbors in scoring updates, but 'far' instances as well, but employing inverted scoring updates for 'far instance pairs. Results suggest improved power to detect 2-way epistatic interactions over SURF, but an inability to detect simple main effects (i.e. univariate associations). === SWRF === SWRF extends the SURF algorithm adopting sigmoid weighting to take distance from the threshold into account. Also introduced a modular framework for further developing RBAs called MoRF. === MultiSURF (a.k.a. MultiSURFStar) === MultiSURF extends the SURF algorithm adapting the near/far neighborhood boundaries based on the average and standard deviation of distances from the target instance to all others. MultiSURF uses the standard deviation to define a dead-band zone where 'middle-distance' instances do not contribute to scoring. Evidence suggests MultiSURF performs best in detecting pure 2-way feature interactions. === Reli

Multidimensional scaling

Multidimensional scaling (MDS) is a means of visualizing the level of similarity of individual cases of a data set. MDS is used to translate distances between each pair of n {\textstyle n} objects in a set into a configuration of n {\textstyle n} points mapped into an abstract Cartesian space. More technically, MDS refers to a set of related ordination techniques used in information visualization, in particular to display the information contained in a distance matrix. It is a form of non-linear dimensionality reduction. Given a distance matrix with the distances between each pair of objects in a set, and a chosen number of dimensions, N, an MDS algorithm places each object into N-dimensional space (a lower-dimensional representation) such that the between-object distances are preserved as well as possible. For N = 1, 2, and 3, the resulting points can be visualized on a scatter plot. Core theoretical contributions to MDS were made by James O. Ramsay of McGill University, who is also regarded as the founder of functional data analysis. == Types == MDS algorithms fall into a taxonomy, depending on the meaning of the input matrix: === Classical multidimensional scaling === It is also known as Principal Coordinates Analysis (PCoA), Torgerson Scaling or Torgerson–Gower scaling. It takes an input matrix giving dissimilarities between pairs of items and outputs a coordinate matrix whose configuration minimizes a loss function called strain, which is given by Strain D ( x 1 , x 2 , . . . , x n ) = ( ∑ i , j ( b i j − x i T x j ) 2 ∑ i , j b i j 2 ) 1 / 2 , {\displaystyle {\text{Strain}}_{D}(x_{1},x_{2},...,x_{n})={\Biggl (}{\frac {\sum _{i,j}{\bigl (}b_{ij}-x_{i}^{T}x_{j}{\bigr )}^{2}}{\sum _{i,j}b_{ij}^{2}}}{\Biggr )}^{1/2},} where x i {\displaystyle x_{i}} denote vectors in N-dimensional space, x i T x j {\displaystyle x_{i}^{T}x_{j}} denotes the scalar product between x i {\displaystyle x_{i}} and x j {\displaystyle x_{j}} , and b i j {\displaystyle b_{ij}} are the elements of the matrix B {\displaystyle B} defined on step 2 of the following algorithm, which are computed from the distances. Steps of a Classical MDS algorithm: Classical MDS uses the fact that the coordinate matrix X {\displaystyle X} can be derived by eigenvalue decomposition from B = X X ′ {\textstyle B=XX'} . And the matrix B {\textstyle B} can be computed from proximity matrix D {\textstyle D} by using double centering. Set up the squared proximity matrix D ( 2 ) = [ d i j 2 ] {\textstyle D^{(2)}=[d_{ij}^{2}]} Apply double centering: B = − 1 2 C D ( 2 ) C {\textstyle B=-{\frac {1}{2}}CD^{(2)}C} using the centering matrix C = I − 1 n J n {\textstyle C=I-{\frac {1}{n}}J_{n}} , where n {\textstyle n} is the number of objects, I {\textstyle I} is the n × n {\textstyle n\times n} identity matrix, and J n {\textstyle J_{n}} is an n × n {\textstyle n\times n} matrix of all ones. Determine the m {\textstyle m} largest eigenvalues λ 1 , λ 2 , . . . , λ m {\textstyle \lambda _{1},\lambda _{2},...,\lambda _{m}} and corresponding eigenvectors e 1 , e 2 , . . . , e m {\textstyle e_{1},e_{2},...,e_{m}} of B {\textstyle B} (where m {\textstyle m} is the number of dimensions desired for the output). Now, X = E m Λ m 1 / 2 {\textstyle X=E_{m}\Lambda _{m}^{1/2}} , where E m {\textstyle E_{m}} is the matrix of m {\textstyle m} eigenvectors and Λ m {\textstyle \Lambda _{m}} is the diagonal matrix of m {\textstyle m} eigenvalues of B {\textstyle B} . Classical MDS assumes metric distances. So this is not applicable for direct dissimilarity ratings. === Metric multidimensional scaling (mMDS) === It is a superset of classical MDS that generalizes the optimization procedure to a variety of loss functions and input matrices of known distances with weights and so on. A useful loss function in this context is called stress, which is often minimized using a procedure called stress majorization. Metric MDS minimizes the cost function called “stress” which is a residual sum of squares: Stress D ( x 1 , x 2 , . . . , x n ) = ∑ i ≠ j = 1 , . . . , n ( d i j − ‖ x i − x j ‖ ) 2 . {\displaystyle {\text{Stress}}_{D}(x_{1},x_{2},...,x_{n})={\sqrt {\sum _{i\neq j=1,...,n}{\bigl (}d_{ij}-\|x_{i}-x_{j}\|{\bigr )}^{2}}}.} Metric scaling uses a power transformation with a user-controlled exponent p {\textstyle p} : d i j p {\textstyle d_{ij}^{p}} and − d i j 2 p {\textstyle -d_{ij}^{2p}} for distance. In classical scaling p = 1. {\textstyle p=1.} Non-metric scaling is defined by the use of isotonic regression to nonparametrically estimate a transformation of the dissimilarities. === Non-metric multidimensional scaling (NMDS) === In contrast to metric MDS, non-metric MDS finds both a non-parametric monotonic relationship between the dissimilarities in the item-item matrix and the Euclidean distances between items, and the location of each item in the low-dimensional space. Let d i j {\displaystyle d_{ij}} be the dissimilarity between points i , j {\displaystyle i,j} . Let d ^ i j = ‖ x i − x j ‖ {\displaystyle {\hat {d}}_{ij}=\|x_{i}-x_{j}\|} be the Euclidean distance between embedded points x i , x j {\displaystyle x_{i},x_{j}} . Now, for each choice of the embedded points x i {\displaystyle x_{i}} and is a monotonically increasing function f {\displaystyle f} , define the "stress" function: S ( x 1 , . . . , x n ; f ) = ∑ i < j ( f ( d i j ) − d ^ i j ) 2 ∑ i < j d ^ i j 2 . {\displaystyle S(x_{1},...,x_{n};f)={\sqrt {\frac {\sum _{i

Variable-order Bayesian network

Variable-order Bayesian network (VOBN) models provide an important extension of both the Bayesian network models and the variable-order Markov models. VOBN models are used in machine learning in general and have shown great potential in bioinformatics applications. These models extend the widely used position weight matrix (PWM) models, Markov models, and Bayesian network (BN) models. In contrast to the BN models, where each random variable depends on a fixed subset of random variables, in VOBN models these subsets may vary based on the specific realization of observed variables. The observed realizations are often called the context and, hence, VOBN models are also known as context-specific Bayesian networks. The flexibility in the definition of conditioning subsets of variables turns out to be a real advantage in classification and analysis applications, as the statistical dependencies between random variables in a sequence of variables (not necessarily adjacent) may be taken into account efficiently, and in a position-specific and context-specific manner.

FlowVella

FlowVella (formerly Flowboard) is an interactive presentation platform that includes an iPad/iPhone app, a Mac app and web site for viewing presentations, built first for the iPad and web. FlowVella allows users to create, publish and share presentations through their cloud-based SaaS system. FlowVella allows embedding of text, images, PDFs, video and gallery objects in easy linkable screens, defining modern interactive presentations. FlowVella grew out of Treemo Labs. == History == FlowVella launched as 'Flowboard' on April 18, 2013 after being built for almost a year. FlowVella was incubated out of Treemo Labs, which had years of experience building native apps for iPhone, iPad and Android devices. FlowVella is an iPad app and Mac app where users create, view, publish and share interactive presentations. Presentations are viewable on flowvella.com through a web-based viewer on any device or through the FlowVella native iPad app or Mac app. On December 18, 2014, Flowboard rebranded as FlowVella after a trademark dispute. == Presentation format == FlowVella is an interactive presentation format where instead of single directional slides, presentations are made up of linkable screens with embeddable media and content objects. While 'Flows' can be exported to PDF, they all have a web address and are meant to be viewed via a web browser or the FlowVella native applications. == Revenue model == FlowVella uses the freemium model for its presentation apps. Free users can make 4 public presentations with limited number of screens/slides, but most features are available to try out the software. In 2016, FlowVella introduced a second paid plan called PRO which includes team sharing, tracking and newly introduced 'Kiosk Mode' that launched in March of 2017. == Features == FlowVella is a native iPad app and Mac app which has advantages over web based tools. All downloaded presentations can be viewed offline, without an Internet connection. This includes videos which are enabled by caching the video files into memory. For students, teachers, sales people and all users, this is extremely important because this prevents having a presentation fail because of lack of an Internet connection. Beyond the offline capabilities, there is a trend to build native applications versus HTML5 as noted by Facebook and LinkedIn both rebuilding their mobile apps as 100% native applications.

U-matrix

The U-matrix (unified distance matrix) is a representation of a self-organizing map (SOM) where the Euclidean distance between the codebook vectors of neighboring neurons is depicted in a grayscale image. This image is used to visualize the data in a high-dimensional space using a 2D image. == Construction procedure == Once the SOM is trained using the input data, the final map is not expected to have any twists. If the map is twist-free, the distance between the codebook vectors of neighboring neurons gives an approximation of the distance between different parts of the underlying data. When such distances are depicted in a grayscale image, light colors depict closely spaced node codebook vectors and darker colors indicate more widely separated node codebook vectors. Thus, groups of light colors can be considered as clusters, and the dark parts as the boundaries between the clusters. This representation can help to visualize the clusters in the high-dimensional spaces, or to automatically recognize them using relatively simple image processing techniques.